Bring on the Bookings: The Keys to Better Conversion

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Top of Funnel Middle of Funnel Bottom of Funnel Health of Funnel


MOF Get Couples To Take Action


11

IMPROVE YOUR

CONVERSION


Why Your Conversion Matters?

+47%

More Leads With Less Fields


Have a Powerful Contact Form

Millions Of Couples Register Through Our Sign Up Form


Know Your Conversion Rates 1,000 Visitors

300 CF Visits

30%

30 Leads

10%

6 Bookings

20%


WEBSITE A WEBSITE B 10,000 Visitors 1,000 Contact Form 40% Conversion

2,000 Visitors 200 Contact Form 10% Conversion

400 Leads

20 Leads


WEBSITE A WEBSITE B 4,000 Visitors 400 Contact Form 40% Conversion

8,000 Visitors 800 Contact Form 10% Conversion

160 Leads

80 Leads


WEBSITE A WEBSITE B


43% FEWER LEADS The Shift in Traffic Reduced Total Lead Volume from 420 Leads to 240 Leads


Traffic Has Shifted For All of Us


Conversion Often 30% of Desktop


If Your Conversion Rate is Low: Reduce the Number of Fields Ensure Pages Load Quickly Add More Site Prominence


6Mobile Conversion Rate Is Critical


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How to Improve Conversion: Know Lead Conversion Rate Check Conversions By Source Focus On Lowest % Conversions


12

OPTIMIZE YOUR

STOREFRONT


Why Your Storefront Matters?

42 M

Storefront Visits Per Year


Detailed Business Content


RAP: Reviews, Availability, Prices Storefront Info Is Automatically Optimized For Search


More Immersive Experience


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How to Improve a Storefront: Have Great ‘About Us’ Content 20+ Photos; Update Seasonally Fill Out Your FAQ + Pricing Data


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STREAMLINE

MESSAGES


Why Your Messages Matter?

50%

Choose Pro Who Responds 1st


Important To Respond Quickly

Most Engaged Couples Expect a Response within 24 hours

39% of wedding pros say they respond within 24 hours


Add Value in Auto Response Hi [NAME] – Thank you for reaching out to me about your wedding on [Date]. I look forward to learning more about your special day, but I am currently tied up for an event. I will make sure to circle back in the next 24 hrs. Till then, I wanted to share info so you can learn more about me: My Portfolio of Photos: [Link to Best Images] My Most Popular Packages: [Link/PDF of Pricing] My Recent Reviews: [Link to WeddingWire]


Consistent Design Drives Action


Mobile-Friendly from End-to-End


Remove Users After 90 Days


Try WeddingWire Messages

48% Are Frustrated When You Don’t Reciprocate Channel


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How to Improve Your Messages: Use Platform for Deliverability Personalized and Relevant Short Subject Line + One CTA


BOF Great Customer Experience


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MAKE IT EASY FOR

PAYMENTS


Why Your Pricing Matters?

88%

Of Couples Want To See Pricing


Price Was A Deciding Factor


Interactive Price Quotes


New WeddingWire Payments

23% More Likely To Recommend With Online Payment


Seamlessly collect client payments directly through WeddingWire, safely and securely at a flat, low rate 1.

Configure your account to be able to accept payments within WeddingWire Messages.

2.

Request payments from all of your clients directly via email address - whether they found you on WeddingWire or offline.

3.

Get paid! Clients can easily pay online using their credit card, debit card, or bank account.

*Excludes wedding professionals who have addresses or advertise in RI, PA, WA, US Territories + International Territories


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How to Improve Your Pricing: Include Prices On Your Website Personalize Higher End Packages Process Payments Anywhere


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GET UNIQUE

REVIEWS


Why Your Reviews Matter?

95%

Use Reviews To Select Pros


The Global Leader in Reviews


Ask Couples At The Right Time Most Reviews Written 2-3 Weeks After Wedding


Do Not Duplicate Reviews!!!

SEO Note: Make Sure Not to Duplicate Reviews Across Sites


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How to Improve Your Reviews: Just Ask: 1 Review Per Month Always Take The High Road Showcase Your Track Record


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BUILD LONG TERM

VALUE


Why Your Value Matters?

61%

Not Sure/Not Acceptable of ROI


Improve Your ROI Per Client


Understand Value Equation


Go The Extra Inch + Be T.O.M.


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How to Improve Your Value: Monitor Your Competition Create Post Wedding Check Ins Quality + Service Drive Up Price


HOF Know What Is Working


17

ENSURE GOOD

PERFORMANCE


Why Site Performance Matters?

75%

Of Sites At Risk of Malware


Monitor Speed & Page Load

Google PageSpeed Insights Are Free


Make Sure Your Site Is Friendly

Google Mobile-Friendly Test Is Free


Monitor Google Search Console

The New Google Search Console Is Free


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How to Improve Performance: Set Up Alerts For Issues/Malware Know Which Pages Are Indexed See Who Is Linking To Your Site


18

MONITOR YOUR

ANALYTICS


Why Your Analytics Matter?

8.4%

Of Sites Run Google Analytics


Track Year Over Year Metrics

+26.27% YoY


Monitor Across Platforms


Measure Conversions Easily

+18.16% YoY


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How to Improve Your Analytics: Full Review Once a Month Monitor By Channel + Location Set Up Conversion Tracking


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ALWAYS BE

TESTING


Why Testing Always Matters?

100%

Of Websites Can Be Better


A/B Test Your Way to Success


Test Search & Social Strategy


Test The Things That Work Best


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How to Improve Your Testing: Test Copy, Images and CTA’s A/B Test All Conversion Pages 10:10 à 80 Message Testing


Brand Search Content Social Mobile

Conversion Storefront Messages

Payments Reviews Value

Performance Analytics Testing


20

STAY AHEAD WITH

TECHNOLOGY



7 YEAR CYCLES OF GROWTH

Social Expansion 2007-2013

Mobile Revolution 2010-2016

Device Connection 2016-2022


We Will Constantly Be Connected 1


I have 26 connected right now!


1We Will Book Without Meeting


1We Will Plan For Virtual Guests


We Will Use Artificial Intelligence 1


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