WeddingWire Networking Night Chicago

Page 1

CHICAGO OCTOBER 1, 2018


Chicago

Cara Del Duca

Casie Bizuwork

@WeddingWireEDU

#WWNN


Chicago

Danielle Parini

Cammie Devlin

@WeddingWireEDU

#WWNN


Chicago

Julie Murphy

Michele Molnar

@WeddingWireEDU

#WWNN


Chicago

Follow us for a chance to win! 1

Follow @WeddingWireEDU

2

Check your DMs

3

If you’ve won, stop by registration to pick up your bag! @WeddingWireEDU

#WWNN


Chicago

Mike Anderson Associate Director of SEO WeddingWire

@WeddingWireEDU

#WWNN


Chicago

Where Wedding Businesses Grow Reach today’s couples. Book more weddings.

3 MILLION

2 MILLION

42 MILLION

reviews

monthly searches

Storefront visits

@WeddingWireEDU

#WWNN


Chicago

Chicago Couples

33

$90,000

48%

average age

household income

of affluent households

74%

14

140

college educated

vendors in wedding

wedding guests @WeddingWireEDU

#WWNN


Chicago

CHICAGO ENGAGEMENTS

ENGAGEMENT SEASON


Chicago

CHICAGO WEDDING DATES

WEDDING SEASON


Chicago

CHICAGO ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Chicago CHICAGO COSTS (5th most expensive city to get married)


Chicago

75,799 searches for

Chicago wedding professionals on WeddingWire each month

@WeddingWireEDU

#WWNN


Chicago

108,786 number of reviews for

Chicago vendors on WeddingWire

@WeddingWireEDU

#WWNN



What I am covering today 1

Search History

2

SEO Stats & Figures

3

SEO & WeddingWire

4

4 Ways to Maximize Your SEO


What is SEO? SEO - or Search Engine Optimization - is a combination of strategies, techniques and tactics used to increase traffic to a website by earning high rankings for relevant search queries - or keywords.


Search History



Mission: “To organize the world's information and make it universally accessible and useful.� They do this by showing users the most relevant and comprehensive search results.


Google does this by using algorithms to rank websites in their search engine


Google’s algorithms are constantly being updated and check for things like content quality, relevance, user friendliness, authority and more.


Why SEO?


Why does it matter?

59%

1.2M

1.5M

WeddingWire traffic

Pages indexed

Keywords ranked

40M

#1

$3.7M

Storefront Visits/Month

Online Wedding Directory

Traffic Value


Why does it matter? Strong SEO can increase the visibility of your business across top search engines to help you stand out, get leads, and book more weddings.


SEO & WeddingWire


Get your profile ranked in Google Builds trust and helps CTRs


When it comes to your WeddingWire profile, it’s a little different than a normal website. This is because you are optimizing a profile on a different domain and there are certain qualities of WeddingWire that are unique.


Great News! Many features are already built into the WeddingWire vendor platform to help you rank higher. Now let’s learn how SEO works on WeddingWire!


4 Ways to Maximize Your SEO and Attract More Couples


4 Ways to Win on WeddingWire These SEO factors can help bring your storefront to the next level: 1

On-page optimization factors

2

The quality of your storefront content

3

Number of links pointing to your storefront page

4

Reviews


1

On-Page Optimization


On-Page Optimization There are on-page factors that Google’s ranking algorithm checks for and can help you rank higher. These include: • Title tag • Meta description • H1 and other heading tags • Schema ✓ WeddingWire takes care of all of this for you!


2

Content Quality


Content Quality Most profiles are not fully filled out. Doing this will give you a competitive advantage and make sure your storefront page is high-quality. Make sure to fully fill out: • • • •

About Pricing FAQ Photos & Videos


Optimized Images How to optimize images? ✓ WeddingWire takes care of that for you! All you have to do is upload images to your storefront page. Images don’t only help optimize your page, but it helps couples get a feel for your business and what you have to offer! Showcase your great work by adding great photos.


3

Links


Links Pointing to Storefronts The more links you have pointing to your vendor page, the better the chance you have at ranking in Google! Why? Backlinks show that others trust your page to be high-quality and relevant.


Ways to Build Links 1 Google: Claim your Google My Business page and link to your WeddingWire storefront page from it. Also add a unique description to the profile for an added bonus.

2 Other Directories: There are other free directories like Bing Places, Foursquare, Yelp and Manta that you can build similar listings. Link to your storefront pages from these. Pro-Tip: Try a paid directory service like MozLocal or Yext

3 Website: Already have a website? Link from your website to your WeddingWire storefront page.


4

Reviews


Reviews Reviews help in 3 ways 1

They help your website rank better in the WeddingWire search engine.

2

The better your reviews, the better the chance someone will contact you from WeddingWire

3

Getting reviews consistently will help your WeddingWire profile rank higher in Google

Remember, 87% of couples use reviews to select their vendors and recency is the most important factor when couples are evaluating your reviews!


How to Get Reviews? Simply Ask! If your couple had a great experience, they will be happy to leave a great review. All you have to do is ask. Send them a personalized letter, email, or even ask in person. Check out the Pro Account for additional review features


Extra Credit and Learning More


What Else Can You Do? 1

Update the content on your WeddingWire profile often (at least once a quarter).

2

Shoot for one new review a week.

3

Occasionally link to your WeddingWire profile from social media and in the content of your blog posts.


Where to Learn More Want to learn more about how to get the most of out of your WeddingWire page and help grow your business? Check out these resources:

1

WeddingWire YouTube Channel*: Find vendor page tutorials and videos that walk you through how to use some of WeddingWire’s free business tools.

2

WeddingWire EDU: Check out problog.weddingwire.com for posts about how to grow your wedding business.


5

BONUS: Mobile


The Biggest Change to SEO Mobile-First Indexing Rolling Out Soon


1

In the past, it was fine to simplify your mobile site

2 3

with less content, images & actions


TODAY

FUTURE

Google looks at your Desktop site first to determine rankings and then confirms if website is mobile-friendly

Google will look at your Mobile website first to determine both Mobile + Desktop search rankings


Must Ensure Content is the Same

Your Mobile Website Must Be Equal to Your Desktop Website by Mid-Year


Questions?


Chicago

A big thanks from

@WeddingWireEDU

#WWNN


Chicago

Thank you to our partners!

@WeddingWireEDU

#WWNN



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