CHICAGO OCTOBER 1, 2018
Chicago
Cara Del Duca
Casie Bizuwork
@WeddingWireEDU
#WWNN
Chicago
Danielle Parini
Cammie Devlin
@WeddingWireEDU
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Chicago
Julie Murphy
Michele Molnar
@WeddingWireEDU
#WWNN
Chicago
Follow us for a chance to win! 1
Follow @WeddingWireEDU
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If you’ve won, stop by registration to pick up your bag! @WeddingWireEDU
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Mike Anderson Associate Director of SEO WeddingWire
@WeddingWireEDU
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Chicago
Where Wedding Businesses Grow Reach today’s couples. Book more weddings.
3 MILLION
2 MILLION
42 MILLION
reviews
monthly searches
Storefront visits
@WeddingWireEDU
#WWNN
Chicago
Chicago Couples
33
$90,000
48%
average age
household income
of affluent households
74%
14
140
college educated
vendors in wedding
wedding guests @WeddingWireEDU
#WWNN
Chicago
CHICAGO ENGAGEMENTS
ENGAGEMENT SEASON
Chicago
CHICAGO WEDDING DATES
WEDDING SEASON
Chicago
CHICAGO ENGAGEMENT LENGTHS
1 MONTH
12 MONTHS
36 MONTHS
Chicago CHICAGO COSTS (5th most expensive city to get married)
Chicago
75,799 searches for
Chicago wedding professionals on WeddingWire each month
@WeddingWireEDU
#WWNN
Chicago
108,786 number of reviews for
Chicago vendors on WeddingWire
@WeddingWireEDU
#WWNN
What I am covering today 1
Search History
2
SEO Stats & Figures
3
SEO & WeddingWire
4
4 Ways to Maximize Your SEO
What is SEO? SEO - or Search Engine Optimization - is a combination of strategies, techniques and tactics used to increase traffic to a website by earning high rankings for relevant search queries - or keywords.
Search History
Mission: “To organize the world's information and make it universally accessible and useful.� They do this by showing users the most relevant and comprehensive search results.
Google does this by using algorithms to rank websites in their search engine
Google’s algorithms are constantly being updated and check for things like content quality, relevance, user friendliness, authority and more.
Why SEO?
Why does it matter?
59%
1.2M
1.5M
WeddingWire traffic
Pages indexed
Keywords ranked
40M
#1
$3.7M
Storefront Visits/Month
Online Wedding Directory
Traffic Value
Why does it matter? Strong SEO can increase the visibility of your business across top search engines to help you stand out, get leads, and book more weddings.
SEO & WeddingWire
Get your profile ranked in Google Builds trust and helps CTRs
When it comes to your WeddingWire profile, it’s a little different than a normal website. This is because you are optimizing a profile on a different domain and there are certain qualities of WeddingWire that are unique.
Great News! Many features are already built into the WeddingWire vendor platform to help you rank higher. Now let’s learn how SEO works on WeddingWire!
4 Ways to Maximize Your SEO and Attract More Couples
4 Ways to Win on WeddingWire These SEO factors can help bring your storefront to the next level: 1
On-page optimization factors
2
The quality of your storefront content
3
Number of links pointing to your storefront page
4
Reviews
1
On-Page Optimization
On-Page Optimization There are on-page factors that Google’s ranking algorithm checks for and can help you rank higher. These include: • Title tag • Meta description • H1 and other heading tags • Schema ✓ WeddingWire takes care of all of this for you!
2
Content Quality
Content Quality Most profiles are not fully filled out. Doing this will give you a competitive advantage and make sure your storefront page is high-quality. Make sure to fully fill out: • • • •
About Pricing FAQ Photos & Videos
Optimized Images How to optimize images? ✓ WeddingWire takes care of that for you! All you have to do is upload images to your storefront page. Images don’t only help optimize your page, but it helps couples get a feel for your business and what you have to offer! Showcase your great work by adding great photos.
3
Links
Links Pointing to Storefronts The more links you have pointing to your vendor page, the better the chance you have at ranking in Google! Why? Backlinks show that others trust your page to be high-quality and relevant.
Ways to Build Links 1 Google: Claim your Google My Business page and link to your WeddingWire storefront page from it. Also add a unique description to the profile for an added bonus.
2 Other Directories: There are other free directories like Bing Places, Foursquare, Yelp and Manta that you can build similar listings. Link to your storefront pages from these. Pro-Tip: Try a paid directory service like MozLocal or Yext
3 Website: Already have a website? Link from your website to your WeddingWire storefront page.
4
Reviews
Reviews Reviews help in 3 ways 1
They help your website rank better in the WeddingWire search engine.
2
The better your reviews, the better the chance someone will contact you from WeddingWire
3
Getting reviews consistently will help your WeddingWire profile rank higher in Google
Remember, 87% of couples use reviews to select their vendors and recency is the most important factor when couples are evaluating your reviews!
How to Get Reviews? Simply Ask! If your couple had a great experience, they will be happy to leave a great review. All you have to do is ask. Send them a personalized letter, email, or even ask in person. Check out the Pro Account for additional review features
Extra Credit and Learning More
What Else Can You Do? 1
Update the content on your WeddingWire profile often (at least once a quarter).
2
Shoot for one new review a week.
3
Occasionally link to your WeddingWire profile from social media and in the content of your blog posts.
Where to Learn More Want to learn more about how to get the most of out of your WeddingWire page and help grow your business? Check out these resources:
1
WeddingWire YouTube Channel*: Find vendor page tutorials and videos that walk you through how to use some of WeddingWire’s free business tools.
2
WeddingWire EDU: Check out problog.weddingwire.com for posts about how to grow your wedding business.
5
BONUS: Mobile
The Biggest Change to SEO Mobile-First Indexing Rolling Out Soon
1
In the past, it was fine to simplify your mobile site
2 3
with less content, images & actions
TODAY
FUTURE
Google looks at your Desktop site first to determine rankings and then confirms if website is mobile-friendly
Google will look at your Mobile website first to determine both Mobile + Desktop search rankings
Must Ensure Content is the Same
Your Mobile Website Must Be Equal to Your Desktop Website by Mid-Year
Questions?
Chicago
A big thanks from
@WeddingWireEDU
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Chicago
Thank you to our partners!
@WeddingWireEDU
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