Package Your Genius Defining and Developing Your Personal Brand, Amanda Miller Littlejohn

YOU’RE IN THE RIGHT PLACE IF • You run a service-based business • You want to be considered an expert in your field • You know you’re GREAT at what you do, but not enough people know you and you’re ready for more exposure • People know you, but you’re ready to leverage your reputation in order to earn more

TODAY I WILL BE SHARING • How to diversify beyond 1:1 services and client relationships • How to take your brand to the NEXT LEVEL through knowledge products and services • How to stand out with SIGNATURE products and services • How to build your brand through media and speaking

BEFORE WE GO ANY FURTHER Pick up your FREE GIFT A personal branding calendar + a free quarterly goal planning worksheet amandamillerlittlejohn.com/free-gift

TOP MISTAKES I SEE SMALL BUSINESS OWNERS IN YOUR INDUSTRY MAKING • You spend all your time working, not enough time marketing your amazing services • You fail to think through next steps for the future of your brand • You’re not leveraging what you know to create multiple income streams • You don’t view yourself as the influencer that you are • You’re not charging enough

INSTEAD, COMMIT YOURSELF TO • Stay true to your brand and the EXPERIENCE you want your customers to have with you • Connect with your customers through the problems they have that you can solve • Create multiple income streams from your knowledge and your network

WANT TO STAND OUT? FIRST TAKE AN INVENTORY OF YOUR BRAND ASSETS • What do you know?

• What questions are you always answering?

• What audience are you always turning away?

• What is your core message?

DEVELOPING YOUR CORE MESSAGE What are the top 3 challenges you see the most from your clients?

• What is their most common situation?

• What are they worried about the most?

• What do most people in their position need to know that they generally don’t?

What is your standard “prescription” - your most effective solution?

• What is your signature solution?

• For your best client experiences, what was the common recommendation you always made?

• What is the most effective and client-friendly way to solve their challenge?

What are 3-4 steps that comprise the prescription?

• What is your METHODOLOGY? • In what order do these steps need to be completed?

• Your process is evident in your best work NOTE - ONCE YOU’VE NAILED DOWN YOUR CORE MESSAGE, YOU’RE READY FOR BOTH MEDIA AND SPEAKING OPPORTUNITIES

ARE YOU READY TO STAND OUT IN YOUR INDUSTRY? Use WHAT YOU KNOW, YOUR CORE MESSAGE and WHAT PEOPLE WANT to develop your SIGNATURE OFFERINGS: • Signature PRODUCTS • Signature SERVICES • Signature EVENTS

CASE STUDYDEVELOPING A SIGNATURE, BRAND BUILDING SERVICE WHY IT WORKED

• Filled an expressed, but unmet need - served an audience that was BEGGING to be served • Was built around a process that I knew worked • Flooded the market with the concept • Added additional $$ to my existing PR model

DEVELOPING A SIGNATURE YOUR GENIUS - HOW TO PACKAGE IT

DEVELOPING YOUR SIGNATURE WHAT GIVES YOU ENERGY? WHAT BRINGS YOU ALIVE?

• Working with people ONE ON ONE • Working with people in SMALL GROUPS • In front of LARGE CROWDS • Creative ALONE time • Engaging ONLINE • NETWORKING and connecting members of your network • TEACHING, mentoring and helping other professionals

IMPORTANT: RESIST THE URGE TO COPY and do what others in your industry are already doing. The better you tailor your signature offer to YOUR PAST RESULTS and your PERSONAL STYLE OF DELIVERY, the more you carve out your own path, and the more memorable you’ll be to your market.

DEVELOPING YOUR SIGNATURE

PACKAGE YOUR GENIUS IN DIFFERENT WAYS • WRITTEN GENIUS [books, reports, e-books] • SPOKEN GENIUS [keynotes, workshops, conferences, retreats] • SOCIAL GENIUS [networking happy hours, luncheons, dinners] • ONLINE GENIUS [webinars, problem-solving apps, e-courses]

DEVELOPING YOUR SIGNATURE PACKAGE YOUR WRITTEN GENIUS

IS IT TIME FOR YOU TO WRITE • A BOOK- personal story, portfolio, case studies, lessons learned, best practices • SPECIAL REPORT • IN-DEPTH E-BOOK - usually a “how-to” text you can sell on your website

DEVELOPING YOUR SIGNATURE PACKAGE YOUR SPOKEN GENIUS

IS IT TIME FOR YOU TO SPEAK DURING A • KEYNOTE - based on inspiring stories from the book • WORKSHOP - teaching practical applications of lessons from your ebook • SUMMIT/CONFERENCE/RETREAT - bring together people to learn from you and other speakers

DEVELOPING YOUR SIGNATURE PACKAGE YOUR SOCIAL GENIUS

GET SOCIAL WHILE EARNING $$ WITH • TICKETED NETWORKING EVENTS - featured speaker • HAPPY HOURS/RECEPTIONS - use your social influence, finance through sponsorships • DINNERS - a la Bevy Smith • LUNCHEON SERIES - conference lite - featured speakers + inspiration and great networking

DEVELOPING YOUR SIGNATURE PACKAGE YOUR GENIUS ONLINE

BUILD YOUR BRAND AND MAKE $$ ONLINE WITH • SMARTPHONE APP - useful tools • WEBINAR - if you shine online, teach your info there • ECOURSE - use your own platform or services like Udemy to teach a bigger set of information NOTE: All of these start with the problems that you solve.

YOU STAY ON PEOPLE’S MINDS WHEN YOU STAY CONSISTENT

KEEP YOUR BRAND CONSISTENT • WEBSITE - this is essentially your storefront • CUSTOMER SERVICE - you can stand out easily with your responsiveness and professionalism • GRAPHICS - give customers and experience • IMAGE AND PERSONAL STYLE - make sure your image matches your website • PRICING - is it in alignment with where you want to be positioned in the market?

• YOUR EFFORT - make it a priority so you don’t “go dark”

REMEMBER IT’S NEVER TOO EARLY OR TOO LATE TO PACKAGE WHAT YOU KNOW, AND LEVERAGE WHAT YOU’VE DONE TO POSITION YOURSELF AS AN EXPERT SO YOU CAN ATTRACT MORE OPPORTUNITIES AND EARN MORE REVENUE.

KNOW THIS YOU DON’T NEED PERMISSION. THINGS WILL NEVER BE PERFECT. YOU’RE GOING TO FAIL. BUT ONE FAILURE DOESN’T DEFINE YOU. YOU HAVE A UNIQUE CONTRIBUTION TO MAKE.

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