QUICK START GUIDE: SEARCH ENGINE OPTIMIZER
Know the Facts on the Search Engine Optimizer What is Search Engine Optimization? Search Engine Optimization (SEO) ranking through your business listing earns your Storefront higher placement in relevant internet searches. In addition, it builds links to your own business website which can improve your overall search ranking, ultimately driving more traffic to your Storefront and business website.
Why should I care? In today’s technology-driven world, millions of engaged couples start their wedding planning process on the leading search engines: Google, Yahoo and Bing. As a wedding professional, it is essential for you to optimize your Storefront and business website for top search engines to make sure engaged couples are finding you first!
How can WeddingWire help? The WeddingWire Search Engine Optimizer passes SEO “juice” to your business website and allows you to optimize your WeddingWire Storefront for search engines in three simple steps. You will: • Create a custom URL for your WeddingWire Storefront which is indexed into all major search engines
•A ttach keywords, or ‘Title Text,’ to your Storefront website link to pass SEO value from the WeddingWire Network sites directly to your business website
•B uild a customized business description with unique local content that is attractive to search engines and will boost your search relevance
How do I get started? Premium WeddingWire members have instant access to the Search Engine Optimizer located within the Marketing section of their account. Simply log in to your account today to get started! Not a Premium member? Learn more about the Search Engine Optimizer by speaking to your local WeddingWire representative!
Questions? We're here to help! Contact us: support@weddingwire.com A representative will be in touch with you as soon as possible!
Step By Step: Search Engine Optimizer The WeddingWire Search Engine Optimizer makes it easy for you to improve your SEO and establish strong, direct one-way links to your business website from the WeddingWire Network, as well as boost your ranking across the top three search engines. Follow these simple steps to get started.
Get Started! 3 easy ways to improve your SEO: Under the ‘Marketing’ tab, select ‘Search Engine Optimizer’ Step11 Step
Unique URL – Type your personalized URL in the space provided • Use your business name in this URL for best results • We recommend only setting this URL once since consistency is key in building your SEO ranking
Step21 Step
Keyword - Enter a secondary keyword in the ‘Add Keyword’ field • Keywords should be 2-3 words and fall within a 50 character limit • We recommend using your category and location, along with the word ‘wedding’
Step31 Step
Content - Add additional keywords into the available fields to provide unique local content that is more appealing to search engines • We recommend using your category, location, region, and years in business • For the last field in this section, make sure to be descriptive about your specialty
Step41 Step
Click the ‘Save Settings’ button to save your work
Questions? We're here to help! Contact us: support@weddingwire.com A representative will be in touch with you as soon as possible!