Introduction
We’re excited to partner with Maggie Sottero
CMO & Co-Founder WeddingWire, Inc
WeddingWire powers 5 leading wedding sites
The #1 wedding network in the U.S.
@MaggieSottero @WeddingWireEDU
@sonnyg
Number of years it took to reach 50 million Radio
TV
Internet
iPod
50 million
50 million
50 million
50 million
38 years
13 years
4 years
3 years
Google Android
50 million
50 million
85 days
38 days
15 Marketing Resolutions
Marketing Centers Around 4 Channels
LOCAL
SEARCH
SOCIAL
MOBILE
Strengthen Your Brand
Building your brand equity creates value
Pass the branding test by removing your logo
Construct a strong brand from the ground up Online Listings
Bridal Shows
Your Website
Marketing Flyers
Business Cards
Advertisements
Purchase intent is maximum at 7 exposures
Use Google’s Free Tools
Set up Google Alerts and let news come to you
Google Analytics is best way to measure traffic
Know when there are issues with Webmaster
Boost SEO with right Keywords
Hang your top 10 keyword list on the wall
Find a balance between long tail and short tail
Google’s keyword tool give you opportunities
Set your URL, add keywords, build content
We optimize listings for the 3 search engines
Get direct links from all of our network sites
Track One Conversion Rate
Understand conversion metrics for your biz
# of dresses purchased # of appointments scheduled
Appointment Scheduling from your website!
From prospect to payment with CRM tools
Contrac ts
Paymen ts
Client Sites
Questionnai res
Tasks
Get 1 Review Every Month
% of consumers who trust online reviews as much as personal recommendations
Review Collector makes it easy to get reviews
Know who clicked and who reviewed your biz
The Goal:
1 review a month
Create Unique Blog Content
A blog takes effort, but the hard work pays off
Tumblr is the easiest way to create a blog
Creating regular blog content drives success
Hubspot, Lead Generation Lessons, 2011
Add the ‘Like’ Button
Place ‘Like’ prominently on your homepage
Likes drive traffic and SEO improvements
Customize the Like button for your site
developers.facebook.com
Makeover Your Social Profiles
Treat your facebook page like your website
Take Charge of Social Media
Facebook is 3 times the U.S. population
Facebook is the world’s 3rd largest country
1,100,000,000
Nearly every bride in the U.S. is on facebook
Take advantage of your facebook insights
Twitter evolved from fad to pulse of the planet
100 million people per month
rank: #5 in the US
Provide customer service in real time
Social media is influencing SEO results
Schedule your posts and measure your reach
Take Photos of the Journey
Instagram’s new profiles show off your pics
Pinterest is a great source of referral traffic
Pinterest is now a top 10 site in the U.S.
Pinterest has better activity per follower
5x 10x vs. facebook
vs. twitter
Integrate Video Content
YouTube is the #2 search engine in the US
Create a channel & build great video content
Short video clips will be the content we share
Instagram lets you create 15 second videos
Vyclone allows for multiple camera angles
Build a commercial/video for your biz in mins
Post your videos on WW, website, social media
Don’t Become Email SPAM
Create Consistency across the emails you send
Make your message Personalized and Relevant
Ensure your audience is Active before you send
Mail Chimp is a great platform for your emails
Mobilize Your Communications
People are opening their emails on mobile
Create one column, reduce images/words
Cut down info, one action, test on weekends
Mobilize Your Business
There has been a big evolution in mobile
Number born each hour?
16,750
16,000
# in active use in the world?
4.8
4.2
billion
billion
Mobile sites don’t have to replicate the web
Be ready to take mobile payments this week
Mobilize your business by the end of the day!
Optimized across devices, auto customized
Last 5 years have been the social revolution
The next 5 will be the mobile revolution
10 Future Predictions
Say goodbye to your desktop computers
You’ll make payments without paper or plastic
Your phone and watch will monitor health
Augmented reality will make the world alive
Eye tracking technology will see what we see
Language translation on the fly is coming
Wireless energy transfer will cut out cords
We will forget how to drive our vehicles
Machines will be able to build anything for us
Foldable LCD screens will be unbreakable
New devices will be able to project 3D images
innovation never sleeps
A GOOD hockey player plays where the puck is
A GREAT hockey player plays where the puck is going to be
Have a question? about.me/sonnyg or cmo@weddingwire.com