How should I know? Never take advice from anyone that has no idea what they’re talking about.
Freebies!
FOLLOW @VANESSAJOY
! y a w a e v i G FOLLOW @VANESSAJOY
BONUS ENTRY! Tag @VanessaJoy in an Instagram story featuring something you learned today.
DEFINING HIGH END 4 REASONS YOU’RE FAILING 3 PROVEN AREAS TO ATTRACT LUXURY CLIENTS
What is High End?
2008 - $500 plus a bad review
WHY YOU’RE FAILING
WHY YOU’RE FAILING
EXCUSITIS /ˈIK SKYO͞ O͞ Z ĪDƏS/ NOUN A SEVERE CONDITION OF THINKING YOU CAN DO NOTHING ABOUT YOUR SITUATION. SEE ALSO: BLAMING OTHERS FOR YOUR SHORTCOMINGS.
3 AREAS TO SHOW VALUE
PRODUCT
EXPERIENCE
BRAND
THE EXPERIENCE
Make Life Easier
Why It Matters. Happy Clients…
Brag About You
Spend More Money
Create the Experience Be Fast Be Generous Be Different
BOOKING GIFT 10 Great Dates Before You Say I Do PRE-WEDDING GIFT Burlap Beach Bag SAME DAY SURPRISE Slideshow + Mini-Album GOODBYE GIFT Coffee Box CUSTOM SERVICES Create Timeline / Bridal Tips E-mails
ALWAYS SAY YES.
HOW TO SAY YES…
CAN WE HAVE A DISCOUNT?
HOW TO SAY YES…
WHY ARE YOU MORE EXPENSIVE?
Video doesn’t have to be difficult.
Full Tutorial on Making an Effective Marketing Video (Check their booth for show special!)
www.Animoto.com/vanessa-joy
THE PRODUCT
THE PRODUCT
KNOW QUALITY ‣ Research Vendors. ‣ Get the best. ‣ Educate clients on product. ‣ Engage their senses. ‣ Don’t nickel and dime yourself.
THE PRODUCT
MARKET YOUR PRODUCT ‣ Pre-Wedding Communication ‣ Website and Social ‣ Initial Consultation ‣ Blogs
YOU’RE WORTH IT.
Why People Spend $$$
80%
20%
Feeling
Thinking Value
Loyalty Convenience Experience Prestige
Product Quality Quantity Price
Paint the Picture
Sell the Feeling
01 Do Your Research In a non-creepy way.
02 Be Firm If you must, “gift,” dont discount.
03 Know Your Worth It’s probably more than you think.
05 Know Your Studio
My 10 Rules of Pricing
Boutique or volume? 07 Build Up Higher packages = $$ for you + cost effective for them.
08 Inflate A La Carte It shouldn’t make sense to add items later.
09 Don’t Give It Away Include most wanted items in top packages.
04 Keep It Simple Too much is too confusing. 06 Play to Psychology Top-down + show “most popular” package. 10 Do the Math Roughly charge 3-5x your cost of sales.
BEST PRICING ADVICE EVER no really…
THE BRAND
YOUR BRAND is the emotional
associations and gut level sense of how your company, product or service is intuitively perceived by your market. ~ Jeff Hoffman / Scale
WEBSITE
Mobile Friendly | Consistent + Clean | Easy to Navigate
PACKAGING
Consistent Colors | Like a Gift | Logo Everywhere
SOCIAL MEDIA
Exist on all Platforms | Engage | Be Active
PERSONNEL
Personality | Attire | Smile Always | Equipment
PRODUCT
EXPERIENCE
BRAND
Freebies!
FOLLOW @VANESSAJOY
! y a w a e v i G FOLLOW @VANESSAJOY
BONUS ENTRY! Tag @VanessaJoy in an Instagram story featuring something you learned today.
CONVENTION SCHEDULE MONDAY
3pm - Transformers (General Session) 5pm - Transformers (General Session)
TUESDAY
9am - Social Situations (General Session) 12pm - Secret to Social (Animoto Tradeshow Stage) 3pm - Crowd Control (Photography) 4pm - @WeddingWire Tradeshow Booth
WEDNESDAY
2pm - Shoot for the Stars (General Session) 3pm - @WeddingWire Tradeshow Booth
Adorama on YouTube - Breathe Your Passion Playlist
$31,000+
$500
WORK IS A SUREFIRE, MONEY-MAKING SCHEME. Dave Ramsey
Vanessa Joy