I Spent $150 Million In Marketing
I Had $0 And Limited Knowledge
Hardest Marketing In The World
0.6% + ZERO
Of U.S. Population
Repeat Business
1
Have The Right Social Media Equation
1The Best Social Equation Today Is:
Facebook Is Still The Biggest
New Newsfeed Algorithm Makes It Hard for Businesses
Pinterest Is The Best Audience
Instagram Is The Brightest
WeddingWire is the Leader in Engagement/Follower
6
How to Improve on Social: Boost Good Posts on Facebook Build ‘SEO’ Depth on Pinterest Focus on Instagram Engagement
2
Build Your Brand on Instagram
Why Instagram Matters?
60x
More Engagement than FB
Unique Images on Instagram
Double Down on Winning Hand
Leverage Popular Hashtags
#TravelTuesday
#WeddingPlanning
#WeddingVenue
#NationalMargaritaDay
Create Stories and Short Videos
Post During The Middle of Week
6
How to Improve on Instagram: Define Your Brand Aesthetic Use Relevant Hashtags + Emojis Drive Engagement via CTA’s
3
Optimize Everything for Mobile
Why Mobile Matters?
79%
Of All Internet Usage
Think Mobile
st 1
for All Things
Website, Email, Communication, Payments
Have Mobile Parity or Better
Go Responsive: One Brand, One Domain, One Codebase
Mobilize From End-to-End
Mobilize Your Communication
48% Are Frustrated When You Don’t Reciprocate Channel
Focus On Mobile Optimization
Must Ensure Content Is Equal Between Desktop + Mobile
6
How to Improve on Mobile: Think Mobile First For All Things Have Mobile Parity or Better Mobilize From End-to-End
4
Build Unique Content to Drive Traffic
Why Your Content Matters?
680%
More Traffic With Content
Have a Clear Content Strategy
Use Top Keywords in Content ² In the Headline ² Within First 30 Words ² 2-3 Times Within Text ² In the URL Structure
Ensure 2,500 Words Per Page
We Deliver 15 Million Storefront Visits Via SEO
Ensure Content Drives Action
Build a Repository of Images
Hire a Professional to Capture Content For Your Business
6
How to Improve Your Content: Create Unique Written Content High Res Photos; Not Generic Ensure It Looks Good on Mobile
5
Create Digestible Short Videos
Why Your Video Matters?
92%
Share Videos With Others
Keep All Videos To 60 Seconds
Create Value Without Sound
Assume Attention of >3 Seconds
6
How to Improve Your Videos: Create a Compelling Entry Point Ensure Branding is Prominent Reduce Length for Mobile/Social
6
Focus on Website Conversion
Why Your Conversion Matters?
+47%
More Leads With Less Fields
Have a Powerful Contact Form
Millions Of Couples Register Through Our Sign Up Form
Know Your Conversion Rates 1,000 Visitors
300 CF Visits
30%
30 Leads
10%
6 Bookings
20%
Focus On Lowest Conversion 1,000 Visitors
300 CF Visits
30%
30 Leads
20%
12 Bookings
20%
6If Your Conversion Rate is Low: Reduce the Number of Fields Ensure Page Loads Quickly Add More Site Prominence
Traffic Has Shifted For All of Us
Conversion Often 30% of Desktop
6
Mobile Conversion Is Critical
6
How to Improve Conversion: Know Lead Conversion Rate Check Conversions By Source Focus On Lowest % Conversions
7
Make Pricing & Payments Easy For Couples
Why Your Pricing Matters?
88%
Of Couples Want To See Pricing
Price Was A Deciding Factor
Interactive Price Quotes
New WeddingWire Payments
23% More Likely To Recommend With Online Payment
6
How to Improve Your Pricing: Include Prices On Your Website Personalize Higher End Packages Process Payments Anywhere
8
Build Reviews Into Your Business Process
Why Your Reviews Matter?
95%
Use Reviews To Select Pros
The Global Leader in Reviews
Ask Couples At The Right Time Most Reviews Written 2-3 Weeks After Wedding
Do Not Duplicate Reviews!!!
SEO Note: Make Sure Not to Duplicate Reviews Across Sites
Go The Extra Inch + Be T.O.M.
6
How to Improve Your Reviews: Just Ask: 1 Review Per Month Always Take The High Road Showcase Your Track Record
9
Ensure Good Website Performance
Why Site Performance Matters?
75%
Of Sites At Risk of Malware
Monitor Speed & Page Load
Google PageSpeed Insights Are Free
Make Sure Your Site Is Friendly
Google Mobile-Friendly Test Is Free
Monitor Google Search Console
The New Google Search Console Is Free
6
How to Improve Performance: Set Up Alerts For Issues/Malware Know Which Pages Are Indexed See Who Is Linking To Your Site
10
Monitor Your Analytics and Automate Measurements
Why Your Analytics Matter?
8.4%
Of Sites Run Google Analytics
Track Year Over Year Metrics
+26.27% YoY
Monitor Across Platforms
Measure Conversions Easily
+18.16% YoY
6
How to Improve Your Analytics: Full Review Once a Month Monitor By Channel + Location Set Up Conversion Tracking
Social IG Brand Mobile Content Video
Conversion
Payments Reviews
Performance Analytics