Start with the basics
The Basics: • • • • • •
Collect photos of your work and get permission to use them Keep your pricing and availability visible and up to date Collect reviews to build your online reputation Optimize mobile and consider your client communications Think about search engine optimization Consider WHY a couple should want to work with you
Part 1:
Online Presence
Select a standout main image
• Avoid using generic photos • Showcase your expertise • Use professional photography • Check out the directory
Showcase photos of your work
Storefront visits that click through photos
35%
Average number of photos viewed
4
#WWIRETOPTIP “I always recommend a good variety of pictures - some of the inside of their venue, the outside, ceremonies, receptions, and the couple having a good time. Not everyone is looking for the same thing, so highlight a little bit of everything. Then, of course, I recommend that the first 14 pictures be the best.” –Michele Molnar, SCSM
Add your pricing information
Want to see pricing before reaching out
88%
Leads that include pricing questions
60%
Add your availability
Messages about Availability
30%
Collect Reviews
Most Viewed Section of Our Storefronts
Drives Storefront Clicks
Total Amount of Reviews
Couples like to hear what they should expect
83%
Homework: 1. Evaluate your main image 2. Upload new photos 3. Update your availability 4. Update or upload your pricing 5. Collect reviews from past clients
Part 2:
Client Interactions
Lead Replies
Responses are expected within:
24 hours
Prefer Email Contact:
97%
Be Personal
Felt responses were canned:
1 in 4
Keep It Short
One of the top ways to plan:
Mobile
#WWIRETOPTIP “I always recommend keeping it short (less than a phone screen) and ending with an easy-to-answer question that will create a conversation, like: ‘What is your fiancé’s name?’ “ –Shayna Pittman, SCSM
Answer Questions
Follow Up
Why they don’t think they need to tell you:
Homework: 1. Locate the messages section of your account 2. Calculate your average response time 3. Evaluate your response lengths 4. Come up with a suggested next step 5. Respond to/follow up with outstanding leads