Welcome to our 3rd webinar of 2015! • Specifically for our premium members • Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • We will answer questions at the end
• We’ll email you a copy of the presentation and add it to the Education Center! © 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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YOUR REVIEWS & CLIENTS ON-THE-GO
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@WeddingWireEDU @andyebon © 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Best tweet gets a portable phone charger & some fun WeddingWire swag!
© 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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Andy Ebon The Wedding Marketing Blog & WeddingWire Education Expert
© 2015 AlanBerg.com • Left of Center Mktg. & Pub. LLC
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The Key to Effective Networking
The Dunbar Number
Your Dunbar List Its Composition: • Immediate Family • Extended Family • Business Peers - Local, National, International • People in your line of business • Wedding Professionals, generally • High level professionals • Media • People who are funny, smart, interesting • People you aspire to be like • … others
Your Dunbar List How, and How Often: • • • • • • •
Networking or Association Meeting National Conference Church, children’s sports, music, concerts Over dinner, pizza, coffee, cocktails Have your guest over for dinner Telephone, Facebook, Texting Frequency • Daily, Weekly • Monthly, Quarterly, Annually
Have reasons and strategy
• National Associations • Wedding Industry-wide • Skill-based • Local Networking Groups • Local Chapters of National Associations • Local/General • Chamber of Commerce • Visitors Bureau or Association
What’s the difference between a non-profit business association and a privately owned networking group? ‌ and should you care?
International Association Examples
Where Do You Fit In?
Learning The Ropes
How to ask for a lead‌
Learn to give a referral
Getting Schooled on Networking
Irv Spivak
Suzanne Tucker
Susan RoAne – Mingling Maven
One Collaboration Starts a Relationship!
Say Thank You THREE Times: • When you get a referral • When you book the business • When you complete the business
The Miracle of True Appreciation “Awards don’t come in weekly newspapers. They are Thank You’s from clients, or industry awards. with an entry and judging process, decided by peers.”
People Appreciate Excellence and Winners
Honor your business, your employees, and your staff by entering your best work for a local or industry award.
“It isn’t always about the money. Do your utmost to be the ultimate team player who seeks to make the work of everyone around them easier and exceptional, without their even realizing it.”
Expand Your Network with other WeddingWire Pros!
Share advice in the Pro Forum
Connect to Your Network with ‘Pros I Know’
Build Your Reputation with Pro Endorsements in 3 simple steps: 1. Give Endorsements
2. Receive Endorsements 3. Showcase Endorsements
Use your ‘My Endorsements’ widget
Add Associations to your Storefront
We had a great time with 1300 Pros at WeddingWire World this week!
Look out for WeddingWire Networking Nights, Mix & Mingles & Workshops coming to a city near you!
QUESTIONS?
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