Hi, I’m Natalie.
It’s so great to meet you.
neuromarketing
95% of thought occurs without conscious awareness
FIVE CORE
marketing practices Rooted in Neuroscience to Revolutionize your Business
primacy + recency Grab Attention at the Start + Close Strong.
Leveraging First Impressions Be intentional with the first image(s) a client sees from their wedding
Beginning _ end
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Consider adding a ‘best of collage’ or featured image to blog posts
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Important links + info should be at the top and the bottom of a web page
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End with your “Call to Action”
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Use SEO to appear first in search engines.
engage the senses Create + Market a Sensory Brand Experience
your brand •
What does it look like?
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How does it feel to the touch?
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Does it have a fragrance? What does it smell like?
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What does it taste like?
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What does it sound like?
a little warmth Goes A Long Way
warm > cold •
Holding a warm beverage changes our perception of someone without conscious awareness.
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Insula processes both definitions of warmth (physical + personality)
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Warmth = Trustworthy
“The most successful brands and businesses market to all five senses.” –Martin Lindstrom, Author of Brand Sense
speak directly
To Your Ideal Client Through Messaging
say a name •
To make someone feel important and valued
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To build trust and evoke feelings of familiarity
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To be relational before transactional, thereby adding value to your brand
“A person’s name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie
share who you are Get personal and gain trust by sharing your life.
a curated glimpse
Profile picture •
An entire area of the brain is dedicated to recognizing faces.
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Fusiform Face Area
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Babies choose pictures of faces above other images
Take aways •
Be Consistent with your Profile Photograph across all platforms.
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Pay attention to the eyes!
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Regularly show yourself on Social Media.
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Use images of people when you need your consumer’s attention. (Email Marketing)
use emotion
The Most Powerful Tool in the Marketing Toolbox
Imagine what we could do if we
stopped counting likes
and instead started counting the number of
lives we’ve impacted.
It's time to start viewing your business and your online platform as an
instrument of infinite possibility
1.
quick recap
Leverage the Primacy + Recency Effect
2. Create a Sensory Brand Experience 3. Speak Directly to your Ideal Client 4. Let potential clients get to know + see you 5. Use emotion for a stronger connection.
Sources: •
Korb, A. (2015). The upward spiral : using neuroscience to reverse the course of depression, one small change at a time. Oakland, CA: New Harbinger Publications, Inc.
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Dooley, R. (2012). Brainfluence : 100 ways to persuade and convince consumers with neuromarketing. Hoboken, N.J: John Wiley.
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Dennis P. Carmody and Michael Lewis: Brain Activation When Hearing One’s Own and Others’ Names (Link)
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Ariely, D. (2010). Predictably irrational : the hidden forces that shape our decisions. New York: Harper Perennial.
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Carnegie, D. (1998). How to Win Friends & Influence People. New York: Pocket Books.
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Griffin-Mason, Josanne. "Psychology for Marketers: Serial Position Effect | Plug and Play." Engage. Plug and Play Design Company, 24 Feb. 2015. Web. 01 Jan. 2016.
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Lawrence E. Williams and John A. Bargh: Experiencing Physical Warmth Promotes Interpersonal Warmth (Link)