@sonnyg @WeddingWireEDU
we have always been social
THEN
NOW
THEN
NOW
THEN
NOW
THEN
NOW
THEN
NOW
THEN
NOW
what has changed is our reach
SOCIAL EXPANSION 2007 - 2014
Digital universe growing 40% YoY
Source:Â KPCB
TEXT Æ PHOTO Æ VIDEO
WHERE CUSTOMERS SPEND TIME
Engaged Couples
Engaged Couples
Engaged Couples
in 2014
in 2017
in 2020
our business gets older customers stay the same age
What % count on social media when making a purchase?
cost of inaction
Key to social media has been:
monthly active users
log on daily
engaged users
Facebook buys Instagram for $1
billion in 2012
Facebook buys WhatsApp for $19
billion in 2014
maintain dominance
say is #1 influencer on purchases
When to post on facebook?
Highest traffic occurs midweek between 1-3pm Engagement is 18% higher on Thursday and Friday
Facebook Designer lets visitors take action
monthly active users
YoY growth amongst 55-64 year olds
have never sent a tweet
What do we talk about on Twitter?
Powerful to connect with wedding pros
Share across Facebook, Twitter & Linkedin
hours watched/month
nd
largest search engine in U.S.
network for 18-34 year olds
Create video content between 1-2 minutes
Build videos for your business in minutes
monthly active users
nd
largest social network
Google+ is quickly approaching Facebook’s size, but sharing not the same
Social Shares
Source: Search Metrics
increase when using +1 button
Social media is influencing SEO results
Add Google+ onto your website & blog
monthly active users
more active than our facebook fans
Pinterest ranks as the 12th largest US site
Make it simple to pin from your site
monthly active users
billion photos shared
of teens consider Instagram their fav
blogs created
of users are between 18-34
Tumblr is the simple way to start blogging
Source: KPCB
monthly active users
billion messages per day
$16 billion?
Free messaging around the globe
400 Million MAU’s 50 Billion Messages/Day
monthly active users
of users are women
Worth $10 billion in just 3 years
Snapchat 38%
Source: Kleiner Perkins
Starting to test sending insider looks
Secret – Secrets with Friends
Whisper – Secrets with Strangers
We Heart It – Photo Expression
Viddy – Easy 30 second videos
ooVoo – Video chat with Friends
Kleek – For your closest friends
YikYak – Local Bulletin Board
Yo – The dumbest app of all?
Social Media isn’t a Field of Dreams
1
Focus your efforts and seize opportunity
Choose the right blocks for your business
2
# of fans or followers doesn’t matter
3
4
Don’t just push, pull from followers
5
Positive vibes get shared 7 times more
6
Share the Journey and your Expertise
7
Keep it Short and Simple (KISS)
8
We process visual cues in Âź of a second
9
Social media sites promote video content
10
Showcase your personality on social media
11
Focus on building relationships, not $’s
12
What’s the value of a Steinway Grand Piano?
Don’t just play the game…
HIT HOME RUNS