Top Business Resolutions for 2014

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change is the only constant

innovation accelerates

Constant Change + Acceleration = More Complexity

Building a business has evolved

10 Components to Building Your Business

1

BRAND

Pass the branding test by removing your logo

BRAND  Don’t Focus on Your Logo  Be Seen Consistently

 Stand Out vs. Competition

2

WEBSITE

MEASURE – Understand your Google Analytics

ANALYZE – Find opportunities and issues

IMPROVE – Focus on the most important pages

Simplify your contact form on your website

OPTIMIZE – Start heat mapping & A/B testing Crazy Egg

Optimizely

WEBSITE  Review Analytics Monthly  Test, Test, Test

 Focus on Lead Conversions

3

SEO

Source: Marketing Sherpa

Keywords are the most important SEO item

Find a balance between short tail and long tail

Include ‘wedding’, category and location

Creating regular blog content drives success

Hubspot, Lead Generation Lessons, 2011

URL structure provides the overall framework

The best links are relevant, direct and one-way

SEO  Focus on 10 Keywords  Create Unique Content

 Build Relevant Links

4

SOCIAL

What % of online users count on social media when making a purchase?

46% Source: Nielsen

Social media is influencing SEO results

1) Showcase your Personality

2) Treat your social profiles like your website

3) Include Social Sharing Buttons

4) Know What You’re Doing Well

5) Include Richer Content (i.e. photos!)

6) Share the Journey and your Expertise

7) Hit a Couple Home Runs CORE

GROWTH

EMERGING

8) Have a Schedule

SOCIAL  Add an Emerging Channel  Pull vs. Push in Messaging

 Consistent Schedule

5

VIDEO

1 billion unique monthly visitors 2nd largest search engine in U.S.

reach more 18-34 than any network

6 billion hrs watched per month

Google has intertwined G+ with YouTube

Turn your photos into professional videos

VIDEO  Create Short Video Clips  Build Youtube SEO

 Add Videos to Website

6

MOBILE

>

What % of our visitors come from mobile phones and tablets?

45%

1) Mobilize your business with new tech

On a per use basis, the latest smartphone is the cheapest item you can buy

2) Mobilize your website

Your next website should be mobile first

3) Mobilize your email communication

What % of our emails to engaged couples are opened on mobile?

65%

Cut down info & images, 1 column, 1 action

4) Mobilize your payments

5) Mobilize your client experience

MOBILE  Get on iOS or Android  Think Mobile First

 Mobilize End-to-End

7

CRM customer relationship management

The average CRM solution increases sales by up to‌

+29%

CRM helps manage consumer relationships

The goal is to go convert leads into clients

Contract s

Payment s

Client Sites

Questionnair es

Tasks

Create Consistency across the emails you send

Make your message Personalized and Relevant

Ensure your audience is Active before you send

CRM  Digitize Your Documents  Focus on Email CPR

 Manage Customer Funnel

8

REPUTATION

REVIEWS

ENDORSEMENTS

TESTIMONIALS

SOCIAL SHARING

% of engaged couples who use online reviews to select their vendors?

95%

Average traffic increase for wedding pros with 11+ reviews on WW?

123%

Review Collector makes it simple to ask

go the extra inch

REPUTATION  Get 1 Review per Month  Part of Sales Cycle

 Don’t Be Afraid to Ask

9

NETWORK

A Linkedin profile helps your personal SEO

Join us at one of our local events next year

NETWORK  Give, Give, Give  Attend Educational Events

 Create Referral Networks

10

TECH

mobile tech

mobile payments

location aware

wearable tech

3D printing

internet of things

Number of connected devices by 2020?

50 billion

TECH  Invest in Mobile Tech  Try Wearable Tech

 Be Ready to be Connected

Let’s set 5 goals for 2014

be a pioneer

CCA

New Look

engaged.weddingwire.com

4 Steps to More Sales

Thanks! cmo@weddingwire.com