THEN
NOW
THEN
NOW
THEN
NOW
THEN
NOW
TEXT à PHOTO à VIDEO
INFREQUENT BROADCASTING VS. RAPID COMMUNICATION
Fewer Messages Large Audiences
Frequent Messages Small Audiences
OUR BUSINESS GETS OLDER CUSTOMERS STAY THE SAME AGE
Engaged Couples
in 2015
Engaged Couples
in 2017
Engaged Couples
in 2020
GENERATIONS OF SOCIAL MEDIA
THE ADULTS
YOUNG ADULTS
Google Plus 540 Million MAU’s +350% increase when adding +1
Pinterest 30 Billion Pins 750 Million Boards 75% on Mobile
COLLEGE KIDS
Instagram 2.5 Billion Likes/Day 30 Billion Photos Shared
Tumblr 200 Million Blogs 29% of users between 18-‐34
THE TEENS
WhatsApp 700 Million MAU’s 30 Billion Messages/Day
Snapchat 200 Million MAU’s 70% Female Worth $15+ Billion
1.8 Billion Photos Per Day Snapchat
WhatsApp Source: Kleiner Perkins
THE KIDS
Secret
Whisper
YikYak
BackChat
Yo – The dumbest social network?
+2
The best social network to reach engaged couples:
48% of
women 18-54 are on Pinterest
2/3 rds
of what people pin come from businesses
5X
more active than our facebook fans
1
Improve your board titles and descriptions with keywords
2
Optimize Pin descriptions with a mix of keywords & hashtags
3
Use Rich Pins to append more information to your pins
4
Don’t just publish pins – like, comment, re-pin your followers
5
Install the Pin It Button on your website and blog
300 million monthly active users
70
million photos shared every day
53% of
of internet users who are18-29
1
Mix event photos with behindthe-scenes photos & promos
2
Link additional social networks like Facebook and Twitter
Select which networks your business uses to save 9me by pos9ng across mul9ple networks at once
3
Include popular non-branded hashtags to be discovered
4
Encourage user generated content with branded hashtags
5
Embrace Instagram for short video content, not just photos
4.6 million engaged users
47% say
is #1 influencer on purchases
1
Set up Business Manager for your Facebook Business Page Manage Ads
Use Power Editor
Manage Pages
Manage Admins
2
Optimize your cover photo and profile picture combination
3
Keep your promotional posts to a minimum
4
Include a mix of photos and videos in each of your posts
5
Find the best time to post‌ End of Week in the Afternoon
6
Target posts to certain follower segments to increase relevancy
Target organic posts by: • Gender • Rela9onship Status • Educa9onal Status • Age • Loca9on • Language • Interests
7
Monitor your Insights to understand what is working
Facebook Designer lets visitors take action
1
It’s Not a Popularity Contest
2
Showcase Your Personality
3
Share the Journey & Expertise
4
Don’t just push, try to pull
5
Stay positive - shared 7X more
Amount of time to 50 million
20 142 25 years
days
days
4.2 4.5 7.2 billion
billion
billion
MOBILE CONNECTIONS VS. POP
Source: We Are Social
86% of U.S.
adults age 25-34 own a smartphone
53% 40% 70% 3% 2%
Android iPhone Blackberry Windows
Night Out
Family Time Play Time
Date Night
1
mobilize yourself
phone Tweet a Does pic your of your look like this? phone to @sonnyg…
the oldest model gets a brand new phone New Phone = A free Smartphone on your exis=ng carrier & plan
2
mobilize your site
80% of visitors leave from a bad mobile experience
Create a Good User Experience
How do you mobilize your site?
Mobilize your business website in seconds
the next step is a
responsive website
Automatically Reformats to Device
one brand one domain one codebase
RESPONSIVE BUSINESS WEBSITES
3
mobilize emails
70% of our
emails are opened on mobile phones
Email is most popular activity for 18-49
Short Subject Line Single Column Enlarge Fonts Cut to the Chase Clear Call to Action
Test how your emails look on mobile
4
mobilize payments
Accept payments without paper or plastic
5
mobilize clients
Your clients are mobile… shouldn’t you be?
CUSTOMIZED MOBILE CLIENT SITES
LAUNCHING 2 NEW MOBILE APPS
JEFF YEH, Rockstar CTO