Stefanie
Rebecca
Devin
Simren
Lauren
Kate Hoffman, Senior Brand Manager
WeddingWire powers 5 leading wedding sites
Go beyond weddings with EventWire.com
Fastest growing site in the industry 2013 2012 2011
2009 2008 2007
2010
How many couples visit our sites every second?
41,898,843 2,629,744 15.9
Network visits in January
Seconds in a month
Couple visits per second
individuals in the Seattle area visit WeddingWire every day *ComScore(2013)
WeddingWire Network year-over-year traffic growth in the Seattle area *ComScore(2013)
Bride Purchasing Power on WeddingWire in the Seattle Area:
$ 236,052,941
% of consumers who trust online reviews as much as personal recommendations
*Local Consumer Review Survey (2012)
% of consumers say positive reviews make them more likely to use a local business
*Local Consumer Review Survey (2012)
Quality matters, Quantity rules • High quality shows you are good! • High quantity shows your track record!
• Remember: customer service is key!
Double-digit reviews drive success
+106% traffic Create a Multiplier Effect on Your Listing
WeddingWire Award Programs
The Game Plan: • • • • • •
Get reviews from past clients Add your reviews to your site & blog Show off your positive feedback Use their words to define your brand Add to your marketing materials Always say “Thank You!”
Showcase all of your reviews on WW
The Reviews Tab makes it simple
Requesting Reviews Made Easier
Email Past Clients
Import Your Contacts
Best of all, you now have email transparency
% of people 18-24 consider info on social networks when making purchasing decision
Collect Reviews Through Social Media
Showcase Reviews on Social Media
Showcase Reviews on Social Media
We encourage all types of feedback
REVIEWS
TESTIMONIALS
ENDORSEMENTS
SOCIAL SHARING
The Goal:
1 review a month
A BIG THANKS from
Thanks to Don and Kristin!
Thanks to:
Wendy Linda
Tony
Bart
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