Welcome to our 7th webinar of 2013! • Specifically for our premium members • Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • We’ll try to answer questions at the end
• We’ll send you a copy of the presentation and post in our Education Center!
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1) 1.1 billion monthly active users 2) 665 million daily active users 3) 68% login from mobile per month
1) Fastest growing network in world 2) 21% of world using every month 3) 55-64 segment growing at +79%
1) 1 billion unique monthly visitors 2) 6 billion hrs watched every month 3) More 18-34 than any network
The key to social media has been:
Two factors drive social media growth in 2013
What % of total U.S. internet time is spent on social networking sites?
27% Source: Experian
What % of total U.S. mobile internet time is spent on social networks?
15% Source: Experian
What % of online users count on social media when making a purchase?
46% Source: Nielsen
THE UP AND COMER
Google+ is now the 2nd largest social network
Google is committed to seeing it succeed
Google+ has unique social media features
It’s been integrated across Google products
Integrate Google+ onto your website & blog
MORE PERSONAL
Path is a more personal social network
Path has over 12 million registered users
Path limits your network to just 150 people
Beautiful Sharing
All-In-One Posting
Tinder provides a localized way to find a date
GroupMe lets you easily share in small groups
Couple is an app just for two to communicate
• • • •
Schedule Dates Shared Task Lists Sketch Together Thumbkiss?!?
YOUR FUTURE CUSTOMERS
Tumblr is the simplest way to start blogging
Tumblr’s explosive growth in the last 3 years
Tumblr now powers over 126 million blogs
Tumblr leading network among young adults
Tumblr growth driven by its activity feed
Tumblr makes it simple to share from mobile
Snapchat shares self destructing messages
Snapchat is the 2nd largest photo sharing app
540 million photos uploaded/shared per day
Source: Kleiner Perkins
Snapchat grew daily photos 2X in 2 months
Source: Kleiner Perkins
In just 2 years, Snapchat is worth $860 million
SOCIAL COMMERCE
Pinterest is all about finding inspiration
Pinterest now ranks as the 11th largest US site
What % of Pinterest users are women?
80%
What percent of Pins are Repins?
80%
Pinterest has better activity per follower
5x 10x vs. facebook
vs. twitter
Pinterest generates more referral traffic for businesses than
YouTube LinkedIn Google+ combined
What % of people have bought an item after seeing it on Pinterest?
21%
Make it simple to post photos from your site
Pinterest can help drive revenue for SMB’s
WaNeLo ties inspiration and shopping
FROM PHOTO TO VIDEO
Vine started the craze for short video content
Instagram has taken its app to 15 sec videos
Instagram today boasts over 130 million users
Montaj creates quality videos with a shake
Vyclone allows for multiple camera angles
LOCATION SPECIFIC
Foursquare was the early leader in location
Highlight shares your whereabouts constantly
Social Radar lets you know who’s around you
MEDIA FOCUS
Goodreads helps you find your next book
Slideshare allows presentations to go viral
Last.fm & Spotify create music communities
8 Tracks lets you make your own mixtape
Twitter #Music will likely be taking off soon
GetGlue makes watching TV more social
LIFESTYLE NETWORKS
BabyZilla lets your baby make friends
Dogster & Catster are for your pets profiles
Sipp is a network for wine connoisseurs
Plotter is a social mapping tool for friends
Waze is the #1 social traffic & navigation app
Everest helps you reach your life’s dreams
WHAT DOES IT ALL MEAN
You-twit-face will maintain dominance
Users will shift where their time is spent
Social sites will fight for mobile real estate
There will be a brand new site that emerges
Pioneers will reap the social rewards
Social provides a glimpse of your personality
Social media can drive revenue for your biz
What % of online users count on social media when making a purchase?
46% Source: Nielsen
Facebook Designer lets visitors take action
Showcase your reviews on facebook
THE BIG FOUR
THE NEXT SIX
OUR NEW SOCIAL SITE
A brand new Project Wedding coming soon!
A network to meet other engaged couples
Discover the best inspiration for your wedding
Easily collect your favorite photos and ideas
Share your vision with your wedding pros
Share key takeaways on Social Media:
@WeddingWireEDU
@sonnyg
Have a question? about.me/sonnyg or cmo@weddingwire.com