Devin
Julie
Claire
Danny
Martha
Marty Kaufman Vice President of Customer Experience
WeddingWire is the largest wedding network
Go beyond weddings with EventWire.com
3.1 Million Unduplicated unique visitors to the WeddingWire Network each month *ComScore(2014)
@WeddingWireEDU
#WWNN
8 Million Searches across the WeddingWire Network vendor catalog each month *ComScore(2014)
@WeddingWireEDU
#WWNN
Average year-over-year growth of vendor Storefront clicks from mobile devices @WeddingWireEDU
#WWNN
WeddingWire’s Mobile Audience •45% of WeddingWire visits come from a mobile device •70% mobile WeddingWire traffic growth year-over-year •WeddingWire was the first in the industry to go fully-mobile with a Family of Apps (WedTeam, WedStyle, and WedSocial)
21,902 Engaged couples in the Richmond area that visit WeddingWire each month @WeddingWireEDU
#WWNN
125,474 Searches for Richmond vendors on the WeddingWire Network each month @WeddingWireEDU
#WWNN
% of consumers who trust online reviews as much as personal recommendations
*Local Consumer Review Survey (2014)
% of consumers say positive reviews make them more likely to use a local business
*Local Consumer Review Survey (2012)
Quality matters, Quantity rules • High quality shows you are good! • High quantity shows your track record! • Remember: customer service is key!
Double-digit reviews drive success
+106% traffic Create a Multiplier Effect on Your Listing
WeddingWire Award Programs
The Game Plan: • • • • • •
Get reviews from past clients Add your reviews to your site & blog Show off your positive feedback Use their words to define your brand Add to your marketing materials Always say “Thank You!”
Showcase all of your reviews on WW
The Reviews Tab makes it simple
Requesting Reviews Made Easier
Email Past Clients
Import Your Contacts
Best of all, you now have email transparency
% of people 18-24 consider info on social networks when making purchasing decision
Collect Reviews Through Social Media
Showcase Reviews on Social Media
We encourage all types of feedback REVIEWS
TESTIMONIALS
ENDORSEMENTS
SOCIAL SHARING
The Goal: 1 review a month
A BIG THANKS from
Thanks to Kristin!
Thanks to:
Mary
Christy
Paul
Thanks for joining us!
Join us at WeddingWire World!
WeddingWire World 2015 Monday – Tuesday, March 16 & 17 Gaylord National Resort & Convention Center at National Harbor
Register for $115 ($299 Value!) with code ‘RICHMOND15’!