Tone Down The Social Media Megaphone
Don’t Howl At The Moon: FOCUS
Clicks & Relationships
Focus on the Dunbar Number
Getting Schooled on Networking
Irv Spivak
Suzanne Tucker
Susan RoAne – Mingling Maven
Intentional Networking
Who, How and Why? Be interested
Be interesting Don’t Beg, It’s Tacky
Focus on the Dunbar Number
Devin
Jenny
Caren
Nicole
Via
Kyle Mihalcoe, Regional Manager, Customer Success
WeddingWire is the largest wedding network
Go beyond weddings with EventWire.com
3.1 Million Unduplicated unique visitors to the WeddingWire Network each month *ComScore(2014)
@WeddingWireEDU
#WWNN
8 Million Searches across the WeddingWire Network vendor catalog each month *ComScore(2014)
@WeddingWireEDU
#WWNN
Average year-over-year growth of vendor Storefront clicks from mobile devices @WeddingWireEDU
#WWNN
WeddingWire’s Mobile Audience •45% of WeddingWire visits come from a mobile device •70% mobile WeddingWire traffic growth year-over-year •WeddingWire was the first in the industry to go fully-mobile with a Family of Apps (WedTeam, WedStyle, and WedSocial)
90,192 Engaged couples in the San Francisco area that visit WeddingWire each month @WeddingWireEDU
#WWNN
161,775 Searches for San Francisco vendors on the WeddingWire Network each month @WeddingWireEDU
#WWNN
% of consumers who trust online reviews as much as personal recommendations
*Local Consumer Review Survey (2014)
% of consumers say positive reviews make them more likely to use a local business
*Local Consumer Review Survey (2012)
Quality matters, Quantity rules • High quality shows you are good! • High quantity shows your track record! • Remember: customer service is key!
Double-digit reviews drive success
+106% traffic Create a Multiplier Effect on Your Listing
WeddingWire Award Programs
The Game Plan: • • • • • •
Get reviews from past clients Add your reviews to your site & blog Show off your positive feedback Use their words to define your brand Add to your marketing materials Always say “Thank You!”
Showcase all of your reviews on WW
The Reviews Tab makes it simple
Requesting Reviews Made Easier
Email Past Clients
Import Your Contacts
Best of all, you now have email transparency
% of people 18-24 consider info on social networks when making purchasing decision
Collect Reviews Through Social Media
Showcase Reviews on Social Media
We encourage all types of feedback REVIEWS
TESTIMONIALS
ENDORSEMENTS
SOCIAL SHARING
The Goal: 1 review a month
A BIG THANKS from
Thanks to Cassie!
Thanks to:
Karen
David
Raffi
Mason
Thanks for joining us!
Join us at WeddingWire World!
WeddingWire World SoCal Wednesday, November 12th Hilton Long Beach & Executive Meeting Center www.weddingwireworld.com/socal
Register for free with code ‘WWNN’!