Friday, April 8, 2022 « the western weekender
AUTO F-150 finally on its way
Big news for Ford fans with popular American vehicle coming down under NATHAN TAYLOR
F ord Australia is delivering on the dreams of truck enthusiasts with the announcement that the legendary F-150 will arrive in Australia by mid-2023. Ford Australia has engaged RMA Automotive to give Australian consumers access to America’s best-selling vehicle, with the convenience of a nationwide dealer network and the peace of mind of a five-year, unlimited kilometre warranty. The F-150, a part of Ford F-Series, has earned its stripes as part of America’s top-selling truck line thanks to its exceptional performance, towing, cargo capacity, safety and technology. It’s built to work hard, and play harder, and will suit Australian customers who want Ford’s biggest, boldest, most capable pick-up, giving them the freedom to live life exactly the way they want to. “We’ve listened hard to fans and dealers and found a way to bring F-150 to Australia. As the pinnacle of ‘Built Ford Tough’, it will give our customers even more choice when they’re in the market
The Ford F-150 is finally coming to Australia.
for a pick-up. We just can’t wait to unleash it,” said Andrew Birkic, President and CEO, Ford Australia and New Zealand. “F-150 has been part of F-Series, America’s best-selling vehicle line for the past 40 years, with more than 40 million F-Series Trucks produced to date. With such a local fan base, and with full-size truck sales in Australia tripling in recent years, we just knew we had to find a way to bring it back to Australia.”
Leading the only Ford program of its kind globally, Ford Australia has engaged engineering specialist RMA Automotive to remanufacture Australian-delivered F-150s to right-hand drive, meeting all applicable Australian Design Rules and safety regulations. F-150 will be available alongside the full Ford vehicle range throughout Ford’s nationwide dealer network. “The F-150 is part of a new wave of Ford
vehicles for our Australian customers,” Mr Birkic said. “We’re listening to customers and breaking down barriers to give them what they want – the best of our global line-up. There’s more where F-150 came from.” Further specifications and pricing will be announced closer to launch in mid-2023. Customers wanting to stay informed about the F-150 can sign up to receive the latest news at ford.com.au.
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