Friday, August 6, 2021 « the western weekender
BUSINESS WITH GRAHAM FITZPATRICK WESTERN SYDNEY BUSINESS CENTRE • 4721 5011
Why paid advertising remains a key component to marketing
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Social media management without the stress Your social media profiles managed from just $160 per week
FACEBOOK MANAGEMENT
O THER PLATFORMS
Sit back and focus on your business, and let MTM Digital handle your Facebook page. We’ll arrange regular and consistent posts, plus manage your inbox communication and other elements of your page.
Need help with Twitter, Instagram or LinkedIn? What about a regular newsletter to your valued clients and supporters? We can do it all. Talk to us about your social media and digital needs today.
“MTM Digital has taken the pressure off our business when it comes to staying relevant on social media. They have done an excellent job building our presence and generating interest” Rod Matthew, KSR Autobody
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EMAIL SOCIAL@MTMDIGITAL.COM.AU OR VISIT WWW.MTMDIGITAL.COM.AU
would like you to imagine you are starting a new business back in the pre-digital age. In a time where local newspapers and the Yellow Pages were business essentials. Imagine after months of planning, renovating, decorating and training, you have finally thrown open the doors of your new store, office or workshop. You are now open for business. But where are the customers? In this time before social media businesses had no choice but to spend money on advertising. They advertised in directories, local papers and other advertising platforms to attract customers to their business. Those that did not advertise either went nowhere or went out of business. So why do we not do it in today’s marketplace? In this digital age businesses spend large amounts of money on creating awesome looking websites. They also spend lots of time creating compelling content on social media pages. But again, where are the customers? Where is their advertising?
The principles of good marketing and advertising has been around for a long time and have not really changed. Marketing and Advertising experts still talk about consistent, paid advertising being important. So let me ask you these questions. Do your customers know you have a website? Do they know you are actively on social media? Are you advertising? If you answered “maybe”, “I think so” or “no” to these questions you need to get active and start doing paid advertising now. Ad words, paid content, paid ads, boosted posts, sponsorship and all other types of online advertising should be part of your business plan and marketing strategy. Newspapers, billboards, radio stations... you need to consider where your customers are and how you attract them. Nothing should be off the table as far as your strategy and considerations for advertising go. You need to shout it from the rooftops and let people know who you are. What you do. And how they can contact you.
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