Mobile phone Design

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Design for the Other 90% 2013

Bmobile Cellphone Design 10 Weeks, Individual Project, Roles on Technology Research, Idea Sketching, 3D Modeling, and Prototyping

Bmobile, the South America technology company, sponsored this project to look for low-cost mobile solutions to meet the needs of Latino users. In the research phase, we teamed up in three groups for user, technology, and trend research. Then we based on the research findings to create a family product, including a bar phone, a qwerty phone, and a smart phone. My design concept “Pure Ñ“ is to utilize low

cost manufacturing process, aluminum extrusion, to create unique appearance for the South America users. The feature of Spanish Keypad is particularly made for typing convenience and the symbolization of the Latino spirit.


Research Analog TV

Rely on Family or Friends

Informal resellers

Text messaging Voice calls

Readily Adopted Features

Aid in informal job markets Social ties

Other expenditures

Unaffordable

Trust networks Enhance personal security

Affordable

Concerns about Mobile Cost

Merits

Mobile Connections

User Research

Latino users, especially the underprivileged, even though struggle with many living issues and concern for the cost of mobile service, they are still idealistic for chasing dreams and aspire to the material wealth of the US. Living Issues

Cultural Specifics

Bond

Belief

Passion

Unsafety

Huge Socio-economic Gap

Family

No trust with the corruption of power

Aspiration to the material wealth of the US , yet with strong nationalist heart

Muggings

The impoverished v.s. The wealthy

Language Religion Country Revolution Soccer

Idealistic for believing in building one’s dream

Kidnapping Gang Violence Robberies Police Brutality & Corruption


Innovate

Technology Research

Phosphorescence

Rust Oleum

Floodlight LED

Modular Design

Ultra sound

Phones can glow without using up battery.

Never Wet can waterproof phone.

Important feature for South American market American.

Manages inventory efficiently. Customized product and unique experience for customer.

To disarm a thief or ward away disease spreading mosquitoes.

To balance the limit of manufacturing cost and user’s needs, retaining and reinventing selected technology could build the components of a mobile phone in an innovative way.

Retain

Renew

TFT LCD

Li-ion Battery

Polycarbonate

Silicone

Antenna

Good performance, economic.

Will be the best for the next few years.

PC gives more rich finish.

Repurpose silicone by using in body also.

New possibilities and perhaps more functions.

Design Criteria Maintain the particular features of a mobile device that Latino people love to use, such as free analog TV. Utilize low-cost materials and manufacturing process to create high-end appearance. Emphasize the bond of the Latino spirit to increase their emotional connection. Provide unique features to improve user’s living condition.


2D Concept Sketches Form Innovation

Branding

ry

imic

Biom

Modular Design


Soccer

Stand

New Feature

The goal of these ideas is to meet users’ needs and creating a unique brand language for Bmobile. The design direction focused on the following points: - Utilizing LED lights in their daily lives for entertaining and safty issues. - Connecting Spanish keypad to the branding strategy. - Unique form development for the users in South America. - Modular design for greater possibilities. - Soccer inspiration for connecting to user’s culture.

Wei-Hsin Lai [ Industrial Designer ]


Final Design Pure Ñ

Bar phone - Spanish keypad: Ñ key - Underneath LED light - Translucent side cap

LED Light - Glow in the dark

“Pure Ñ“ is a family product, including a bar phone, a qwerty phone, and a smart phone. The concept is to utilize low cost manufacturing process, aluminum extrusion, to create unique appearance for the South American market. By using aluminum extrusion, the shell of mobile phones could show high-end quality. Moreover, the feature of spanish keypad is perticularly made for typing convenience and the simbolization of the Latino spirit.

Exploded View

Spanish keypad

Color Combination

Alternative materials

Orthographics


Qwerty phone

Smart phone Color Combination

Side profile - Representation of Bmobile

Color Combination

Watching analog TV

Entertainment

Mosquito repellent & A hole for standing Exploded View

Power & volume key on right side

Speaker on the back Orthographics

Exploded View

Orthographics


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