Design Language 2008
Bugatti Toiletry Set 4 Weeks, Individual Project, All roles
This project was to successfully create a family of uniďŹ ed products, deďŹ ned by the design language of Bugatti Automobile company using an iterative design process. The
design language of a certain product can be applied to seemingly unrelated toiletry products through the use of elements such as signature lines, curves, colors, materials, and intersections/changes in surfaces.
Marketing Level
Bugatti Toiletry Set
New Customer
By corresponding design language, people who adore become potential customer.
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Design language is not only about the development of product form, but also the main force of product marketing.
Research
Brand Research - The Design Language of Bugatti Elegant / Two-tone color scheme / Bold yet well balanced surfaces, and clear line structures / State-of-the-art sports car identity
Through understanding the Bugatti brand identity we have learned that their customers are unique individuals with a taste for luxury and desire for speed. This knowledge has simplified the selection of potential products to include in the toiletry set. Through breaking down daily hygeine rituals we compiled a list of the most commonly used male toiletries. Even though a carrying case or some sort of consolidation system is included with the products, five seperated items may be somewhat cumbersome to transport which is why the factor of space economy is also considered.
Product Research - Toiletries set Most used items / For male / Economical size / Target group – male, 30 up, luxury lifestyle
Synthesis
product selection
Shampoo & Conditioner Body Wash Toothbrush Electric Razor Cologne
2D Concept Sketches Design Criteria
Shampoo & Conditioner Bottle
Two-tone color scheme Distinct sweeping curve Transition between surfaces
Body Wash Bottle
Cologne
Wei-Hsin Lai [ Industrial Designer ]
2D Concept Sketches
Toothbrush
Electric Razor
Estuche
Prototype Sketch Model
Body Wash Bottle
Electric Razor
Shampoo Bottle
Toothbrush
Cologne
Estuche
Traveling Package
One of the most obvious and powerful elements in Bugatti design is the two-tone color scheme. The red/black color scheme is the mostvisually intense and easily associated with Bugatti. Other characteristics associated in all of Bugatti’s models are the definition between the fenders and hood, both through use of color as well as transition of surfaces.