Bugatti Toiletry Set Design

Design Language 2008

Bugatti Toiletry Set 4 Weeks, Individual Project, All roles

This project was to successfully create a family of uniďŹ ed products, deďŹ ned by the design language of Bugatti Automobile company using an iterative design process. The

design language of a certain product can be applied to seemingly unrelated toiletry products through the use of elements such as signature lines, curves, colors, materials, and intersections/changes in surfaces.

Marketing Level

Bugatti Toiletry Set

New Customer

By corresponding design language, people who adore become potential customer.

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Design language is not only about the development of product form, but also the main force of product marketing.

Research

Brand Research - The Design Language of Bugatti Elegant / Two-tone color scheme / Bold yet well balanced surfaces, and clear line structures / State-of-the-art sports car identity

Through understanding the Bugatti brand identity we have learned that their customers are unique individuals with a taste for luxury and desire for speed. This knowledge has simplified the selection of potential products to include in the toiletry set. Through breaking down daily hygeine rituals we compiled a list of the most commonly used male toiletries.

Even though a carrying case or some sort of consolidation system is included with the products, five seperated items may be somewhat cumbersome to transport which is why the factor of space economy is also considered.

Product Research - Toiletries set Most used items / For male / Economical size / Target group – male, 30 up, luxury lifestyle

Synthesis

product selection

Shampoo & Conditioner Body Wash Toothbrush Electric Razor Cologne

2D Concept Sketches Design Criteria

Shampoo & Conditioner Bottle

Two-tone color scheme Distinct sweeping curve Transition between surfaces

Body Wash Bottle

Cologne

Wei-Hsin Lai [ Industrial Designer ]

2D Concept Sketches

Toothbrush

Electric Razor

Estuche

Prototype Sketch Model

Body Wash Bottle

Electric Razor

Shampoo Bottle

Toothbrush

Cologne

Estuche

Traveling Package

One of the most obvious and powerful elements in Bugatti design is the two-tone color scheme. The red/black color scheme is the mostvisually intense and easily associated with Bugatti. Other characteristics associated in all of Bugatti’s models are the definition between the fenders and hood, both through use of color as well as transition of surfaces.