00 00
ACCUMULATE ACCUMULATE YUAN WEI, MA
YUAN WEI, MA
00 ACCUMULATE YUAN WEI, MA
4
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 5
CONCEPT Accumulation-the process of accumulating experience Accumulation is a word I like to use in the process of learning. It is different from effort. Effort represents a state, while accumulation represents an actual behavior with subjective functionality. I think the ability to design is also a process of accumulation. Through continuous thinking, learning and practice, leaving useful experience to strengthen the design ability. As a designer, I always believe that success is the result of my own accumulation in the past. PROJECT (01/06)
FUJIFILM CSR REPORT
TABLE OF CONTENTS
01/ VALUE FROM INNOVATION FUJIFILM CSR Report Redesign
08-23
02/ RESELL, REVIVE, REMAGINE Fashionphile User Experience Design
24-51
03/
THE CHARM OF BAKING The Acme Bread Branding Design
52-75
04/
TASK GPS Creative Branding Design
76-113
05/
99U DESIGN CONFERENCE Conference Materials Design
114-141
06/
COFFEE MOMENT Cafe Reveille Website/APP Redesign
142-165
07/
MASTER OF CAMERA Coffe Table Book Design
166-181
08/
THE TYPOGRAPHY IN DREAM STATE Movie Poster / Trailer Design
182-195
01/ VALUE FROM INNOVATION FUJIFILM CSR Report Redesign
8
A C C U M U L AT E
PROJECT Value From Innovation COURSE SELECTED WORKS 2019-2021
CATEGORY Report Design DELIVERABLES CSR Report INSTRUCTOR John Nettleton
YUAN WEI (NICOLE) MA
Type systems
TOOLS Indesign Photoshop
9
OBJECTIVE Fujifilm is a Japanese multinational corporate group head quartered in Tokyo, Japan. It operates in the fields of photography, optics, office and medical electronics, biotechnology and chemistry. The corporate philosophy of Fujifilm group is to utilize leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society. The objective of this project is to redesign Fujifilm’s corporate social responsibility report, keeping in mind two things-their values and their intentions. METHOD PROJECT (01/06)
FUJIFILM CSR REPORT
I designed the report based on the sustainability and accountability aspects of the organization. I use 100% recycled, environmentally friendly paper for production, and my design recommends using two tone printing and monochrome photos to save costs. Our goal is to improve health and environmental protection with fujifilm's high-quality products.
10
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 11
PROJECT (01/06)
FUJIFILM CSR REPORT
12
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 13
PROJECT (01/06)
FUJIFILM CSR REPORT
14
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 15
PROJECT (01/06)
FUJIFILM CSR REPORT
16
AAC CC CU UM MU ULLAT ATEE SSEELLEEC CTTEED DW WO OR RKKSS 22001199--22002211
YYU UA AN NW WEEII ((N NIIC CO OLLEE)) M MA A 17
PPR RO OJJEEC CTT ((0011//0066))
FFU UJJIIFFIILLM MC CSSR RR REEPPO OR RTT
18
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 19
PROJECT (01/06)
FUJIFILM CSR REPORT
20
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 21
PROJECT (01/06)
FUJIFILM CSR REPORT
22
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 23
PROJECT (01/06)
FUJIFILM CSR REPORT
24
Company Profile (Holding Company) Company name: FUJIFILM Holdings Corporation Representative: Shigetaka Komori Head office: Tokyo Midtown, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052, Japan Established: January 20, 1934 Capital: ¥40,363 million (as of March 31, 2020) Company employees: 228 (as of March 31, 2020) Consolidated company employees: 73,906 (as of March 31, 2020) Consolidated subsidiaries: 317 (as of March 31, 2020) issuu link: https://issuu.com/weiyuanwin/docs/issu_6ec14faf4ec199
AC CC CU UM MU ULLAT ATE E A SE ELLE EC CTTE ED D W WO OR RK KS S 22001199--22002211 S
YU UA AN N W WE EII ((N NIIC CO OLLE E)) M MA A Y 25
PR RO OJJE EC CTT ((0011//0066)) P
UJJIIFFIILLM M C CS SR R R RE EP PO OR RTT FFU
02/ RESELL, REVIVE, REMAGINE Fashionphile User Experiemce Design
26 26
A C C U M U L AT E
PROJECT Resell, Revive, Remagine COURSE SELECTED WORKS 2019-2021
CATEGORY UI/UX DELIVERABLES App INSTRUCTOR Ryan Medeiros
YUAN WEI (NICOLE) MA
User Experience Design
TOOLS Indesign Photoshop Illustrator Invision
27
OBJECTIVE Fashionphile is an online fashion resale site where consumers can buy and sell handbags, accessories and jewelry used by women’s luxury designers. In order to build a more recyclable future, Fashionphile encourages extending the life of luxury goods and accumulating the positive impact of resale on the environment. This company has very good goals, but their user experience design lacks design from function to visual, so the objective of this project is to redesign Fashionphile’s UX design. METHOD PROJECT (01/06)
FUJIFILM CSR REPORT
I started to evaluate Fashionphlie’s current APP and website from the user, functional and visual aspects. Re-analyze the market, user portraits and do research and interview potential users to explore the visual direction. And I described three vivid user stories and made a clickable prototype based on these three stories, hoping to improve Fashionphile’s user experience.
28
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 29
PROJECT (01/06)
FUJIFILM CSR REPORT
30
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 31
PROJECT (01/06)
FUJIFILM CSR REPORT
Fashionphile is an online fashion resale website where consumers can buy and sell women’s luxury designer used handbags, accessories and jewelry.
HEURISTIC EVALUATION /DESIGN GOALS
32 32
Enhance visual design Add a cleaner and more attractive visual design such as simplifying the existing icon. Fix typographic problem, increase legibility. Finally provide effective guidance.
Improve Functionality Supplement missing functions, further develop more founctions. Finally increase functionality.
Enhanced Accessibility Increase the fluency of use, Sometimes it’s a bit stuck. Simplify operation steps.
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 33
PROJECT (01/06)
FUJIFILM CSR REPORT
34
A C C U M U L AT E
3 COMPETITORS/ INSPIRATION
SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
How competitive More diverse functions More detailed product picture
35
How competitive Clearer visual design Smoother user experience
How competitive More brand recognition More authoritative service
PROJECT (01/06)
FUJIFILM CSR REPORT
36
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 37
AUDIENCE DEMOGRAPHIC Women account for the majority in the entire second-hand market, up to 64% of women and only 36% of men. Market Audience Age They are between 18-54. The majority is between 25-34. Market vs Domain : Audience Age Fashionphile’s customers are similar to most customers in the whole market. PROJECT (01/06)
FUJIFILM CSR REPORT
Source: https://www.semrush.com/analytics/traffic/overview/fashionphile. com?searchType=domain
38
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 39
AUDIENCE DEMOGRAPHIC Geo Distribution 59% of fahionphile’s customers are American users, and a few customers are from Canada(4.75%), Britain(4.65%), Japan(4.64%), and Germany(3.31%). Top Growing Countries Market share in South Korea, Hong Kong and other places is growing continuously.
PROJECT (01/06)
FUJIFILM CSR REPORT
Source: https://www.semrush.com/analytics/traffic/overview/fashionphile. com?searchType=domain
40
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 41
MARKET RESEARCH In recent years, the resale and second-hand markets have grown rapidly. Resale will overtake traditional thrift and donation segment by 2024, reach 64 billion in next five years. Expected to be bigger than fast fashion by 2029.
PROJECT (01/06)
FUJIFILM CSR REPORT
Source: https://www.thredup.com/resale/#resale-growth
42
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 43
PROJECT (01/06)
FUJIFILM CSR REPORT
PERSONA 1 Lily Ashley /Seller “As a fashion editor, I often buy luxury goods. I need an efficient platform to sell a lot of luxury goods that I no longer use.”
Age: 38
Goals
City: New York, NY
Find some good deals
Position: Fashion editor
Sell things she no longer use
Income: 98,000
Find the popular vintage products
Family:Family with 1 kids
Favorite brand:
Other Frequented Apps
Bottega Veneta
The RealReal
LOEWE
SSENSE
CELINE
YouTube
CHANEL
44
User story It’s 8 p.m on Friday. Lily finished dinner with her family. She is ready to clean up the cloakroom, the closet almost overflowing. She has been in the fashion industry for almost 20 years and loves fashion very much, she like buy every season. She realized a lot of items she no longer used. It was a pity to let them “hide” in the closet. For her, it is troublesome to sell on a website that communicates directly with buyers, Lily doesn’t have time to chat with every customer who intends to buy, so she prefers consignment sales. She opened the Fashionphile app and clicked to sell, entered the product name, and popped up some information fields, such as year, fineness, etc. After that, she ship it to this company together and directly helped her set the price and then gave her money.
A C C U M U L AT E
USER FLOW 1
SELECTED WORKS 2019-2021
Select Post item button
YUAN WEI (NICOLE) MA
Click sell button
45
enter Bag Name
Describe product details and condition
Take 10 photos
Click submit
PROJECT (01/06)
enter “Louis Vuitton Neverfull” bag
FUJIFILM CSR REPORT
Select “handbags” in the product category
PERSONA 2 Emily Wilson /Buyer “As a young girl just starting to work, I need a useful platform to shop for some affordable second-hand luxury goods.”
Age: 24
Goals
City: San Francisco, CA
Find affordable products.
Position: Interior designer
Search for the really specific
Income: $36,000
things that she looking for.
Family: Single
Favorite brand:
Other Frequented Apps
Bottega Veneta
POSHMARK
DIOR
Vestiaire Collective
BURBERRY
YouTube Instagram
46 46
User story It was a Saturday afternoon, Emily was shopping in the mall with her friends to enjoy their lazy and beautiful time. When they walked to Bottega Veneta, they saw a bag through the window. Emily likes it very much and saw it many times on the Internet,but she can’t bear to buy it because it will cost her half a month’s salary. She just started her career and hopes to make her salary sensible planning. When she and her friends were having an afternoon tea break at 3 pm, she thought of Fashionphile and opened it. Then she typed a keyword in the search and immediately popped up a lot of content. The price is also very discounted, she clicks to add this product to the wish list. This app inform they will remind her if it has new updated quotations and discount information, she decided to find a suitable price and opportunity to buy this.
A C C U M U L AT E
USER FLOW 2
SELECTED WORKS 2019-2021
Click filter button
YUAN WEI (NICOLE) MA
Search “GUGGI”
47
Add to cart
Go to “Cart”
Checkout
Place order
PROJECT (01/06)
Click product to see the details
FUJIFILM CSR REPORT
Sort by color
A/B TESTING SUMMARY Complete A/B Testing information can be found on the personal works website
48
A C C U M U L AT E
Clarify the operation steps and modify the ambiguous operation instructions.
SELECTED WORKS 2019-2021
Pay more attention with typography issue and adjust pages with more text.
YUAN WEI (NICOLE) MA
Key Conclusions Improve the visual hierarchy of the overall interface,some icons can be larger.
Simplify the entire UI design style. Changing the position of the “shopping cart”,”My account” buttons, not easy to find now 49
PROJECT (01/06)
FUJIFILM CSR REPORT
LO/MI/HI PROTOTYPE Complete prototype information can be found on the personal works website
50
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 51
PROJECT (01/06)
FUJIFILM CSR REPORT
52
Resource www.semrush.com/analytics/traffic/overview/fashionphile. com?searchType=domain www.thredup.com/resale/#resale-growth www.apptrace.com/app/1235306376 pinterest.com/ behance.com/ fashionphile.com/
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 53
PROJECT (01/06)
FUJIFILM CSR REPORT
03/ THE CHARM OF BAKING The Acme Bread Branding Design
54
A C C U M U L AT E
PROJECT The Charm Of Baking COURSE SELECTED WORKS 2019-2021
CATEGORY Branding DELIVERABLES Poster Narrative APP/Website look and feel
YUAN WEI (NICOLE) MA
Visual Literacy
INSTRUCTOR Jessica Peltz TOOLS Indesign Photoshop Illustrator
55
OBJECTIVE Acme Bread Company is a well-known name in San Francisco. This store is very local and very small but also has its own loyal customers. It is located in the popular ferry building and offers a wide variety of Acme’s acclaimed bread varieties. The objective is to help local shops design branding and identity, and promote the culture and history of the brand. METHOD In this project, I strengthened the company’s brand by creating and disseminating it, redesigning the logo, visual system, analyzing the intentions of the brand, and personas to promote bakery and attract customers. There are three deliverables: poster, manual and website. PROJECT (01/06)
FUJIFILM CSR REPORT
56
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 57
PROJECT (01/06)
FUJIFILM CSR REPORT
WORDMARK SKETCHES
58
AAC CC CU UM MU ULLAT ATEE SSEELLEEC CTTEED DW WO OR RKKSS 22001199--22002211
YYU UA AN NW WEEII ((N NIIC CO OLLEE)) M MA A
FINAL WORDMARK
59
PPR RO OJJEEC CTT ((0011//0066))
FFU UJJIIFFIILLM MC CSSR RR REEPPO OR RTT
PERSONAS
Tina Tina is an international student. 60
On weekends, she likes to have some desserts with friends in the bakery.
Tom Tom is an engineer. He is very busy. He often buys some breakfast on the way to work.
John & Lucy John and Lucy have retired. They go to the farmer’s market twice a week, this shop is at the farmer’s market and this is their favorite shop.
A C C U M U L AT E SELECTED WORKS 2019-2021
Type Face
YUAN WEI (NICOLE) MA
VISUAL SYSTEM ELEMENTS
Baskerville
Roman, Semi-Bold, Blod , CAPS, small caps, and UPPER , lower case Aa Bb Cc Dd Ee Ff Aa Bb Cc Dd Ee Ff Aa Bb Cc Dd Ee Ff 61
Color palette
19
6
M
75
35
43
Y
79
28
49
K
57
0
0
R
37
213
235
G
38
176
167
B
34
169
125
PROJECT (01/06)
81
FUJIFILM CSR REPORT
C
NARRATIVE _ BROCHURE
62 62
AC CC CU UM MU ULLAT ATE E A SE ELLE EC CTTE ED DW WO OR RK KS S 22001199--22002211 S
YU UA AN NW WE EII ((N NIIC CO OLLE E)) M MA A Y 63 63
PR RO OJJE EC CTT ((0011//0066)) P
UJJIIFFIILLM MC CS SR RR RE EP PO OR RTT FFU
64
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 65
PROJECT (01/06)
FUJIFILM CSR REPORT
66
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 67
PROJECT (01/06)
FUJIFILM CSR REPORT
POSTER
68
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 69 69
PROJECT (01/06)
FUJIFILM CSR REPORT
70
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 71
PROJECT (01/06)
FUJIFILM CSR REPORT
WEBSITE LOOK AND FEEL
72 72
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 73
PROJECT (01/06)
FUJIFILM CSR REPORT
74
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 75
PROJECT (01/06)
FUJIFILM CSR REPORT
76
Photo Resource: unsplash.com Content : The Acme Bread. com
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 77
PROJECT (01/06)
FUJIFILM CSR REPORT
04/ TASK GPS Creative Branding Design
78
A C C U M U L AT E
PROJECT Task GPS COURSE SELECTED WORKS 2019-2021
CATEGORY Creative Branding DELIVERABLES Poster Narrative Conference APP
YUAN WEI (NICOLE) MA
Visual Thinking
INSTRUCTOR Sandra Isla TOOLS Indesign Photoshop Illustrator
79
OBJECTIVE Procrastination is a common human tendency. About 20% of people have serious procrastination. This phenomenon is extremely serious among students. I am one of them.Procrastination causes everyone to delay work, sometimes affects the quality of life, and brings a lot of stress and anxiety to ourselves. This project gave me the opportunity to explore and develop my personal brand, so I chose “Fighting Procrastination”, a topic that I deeply feel. The objective is to help everyone understand procrastination (a popular science method) and provide you with some suitable methods to overcome procrastination. METHOD PROJECT (01/06)
FUJIFILM CSR REPORT
In this project, I am thinking how can I help everyone overcome procrastination? So I produced some ideas: First of all, I think everyone needs a positive understanding of it to be motivated to solve it actively, so I will teach you how to distinguish the types of procrastination, refusal to interrupt, time management and task management. My deliverables are a popular science seminar on procrastination, an app to prevent interference, and a task management planner.
80
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 81
PROJECT (01/06)
FUJIFILM CSR REPORT
BRANDING BOOK
82
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 83
PROJECT (01/06)
FUJIFILM CSR REPORT
84
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 85
PROJECT (01/06)
FUJIFILM CSR REPORT
86
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 87
PROJECT (01/06)
FUJIFILM CSR REPORT
SERIES POSTER
88
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 89
PROJECT (01/06)
FUJIFILM CSR REPORT
DELIVERABLE 1 : EVENT Task GPS will hold a procrastination event at the university. The purpose is introduce procrastination, teach everyone how to identify their own types of procrastination and give them some ways to overcome procrastination. This activity allows students to share their stories and discuss the methods they think is effective. At the end, we will help everyone find study groups and partners, so that everyone can become each other’s motivation and supervise each other.
6 different type
→
Understand the reasons for your procrastination
Welcome space
→
90
→
Lecture area
→
Floor plan
Find your partner
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 91
Procrastination Lecture Introduce procrastination Give them some ways to overcome procrastination. Help students identify their own types. Get solution card.
→ PROJECT (01/06)
Help students find study groups and partners. You can become other’s motivation and supervise each other.
FUJIFILM CSR REPORT
Find your partner
92
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 93
PROJECT (01/06)
FUJIFILM CSR REPORT
Ticket:
94
A C C U M U L AT E
Lecture presentation
Full slides of the presentation
SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 95
PROJECT (01/06)
FUJIFILM CSR REPORT
96
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 97
PROJECT (01/06)
FUJIFILM CSR REPORT
98
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 99
PROJECT (01/06)
FUJIFILM CSR REPORT
Help audience identify their type After our lecture, we will help you to identify your procrastination type based on the banner.
100
A C C U M U L AT E
Get your solution card We will distribute solution cards based on the types that everyone has identified. There will be precise solutions for each type in these card.
Task GPS
THE WORRIER “What ifs” get in the way. You avoid making decisions, resist change, and are fearful about the unfamiliar.
Task GPS
Task GPS
SOLUTIONS: Take responsibility for where you are and the choices that got you there. Negotiate when possible—you just might get your way. Choose your battles and consider the consequences. Remember the relationship between short and long-term choices. Set aside time to do the things you enjoy. Channel your rebellious side into a cause you care about.
THE DEFIER You rebel against external deadlines and expectations. You might be overt about this, or you might exhibit a more passive-aggressive kind of defiance.
Task GPS
Appreciate that it’s your perfectionism, not external standards that make you do what you do. Set realistic (not idealistic) goals before starting. Focus on progress toward your goals. Engage in positive self-talk. Set time limits for each task. Learn to make mistakes—really—do so deliberately and see what happens!
THE PERFECTIONIST You’re overly concerned with not meeting high expectations; you work so hard you never finish (or, sometimes, never start).
Task GPS
THE DREAMER You’re great at planning and scheming but frustrated by the practical reality of sitting down to do hard work.
SOLUTIONS: Remember that no one has it all; you have to prioritize and decide what to care about. Your academic success should come before making others happy. You’re in control—take control. Learn to say no. You’re entitled to relax and reward yourself; don’t feel guilty for doing so. Be more proactive than reactive. Ask for help!
THE OVERDOER There’s too much on your plate because you can’t say no or set appropriate boundaries. As a result, there’s never enough time to do it all.
PROJECT (01/06)
Try turning some of your dreams into concrete goals and spend time on them regularly. Figure out how academic success can make you feel good about yourself (pleasure doesn’t only come from external sources). You’re not exceptional— the same standards and expectations apply to you. Don’t wait for the spirit to move you; learn to harness your energy.
SOLUTIONS:
101
FUJIFILM CSR REPORT
SOLUTIONS:
SELECTED WORKS 2019-2021
Remember that not to decide is to decide; delaying decisions changes the course of your life. Turn nerves into excitement. Don’t “catastrophize”— not everything has to feel overwhelming. Believe in yourself—it’ll make you less fragile. Commit, then figure out how to accomplish something. Don’t let qualifiers and negative statements creep into your thinking. Answer your “what ifs” with a plan. Break bigger projects into pieces. Hang out with optimists.
YUAN WEI (NICOLE) MA
SOLUTIONS:
102
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
103
PROJECT (01/06)
FUJIFILM CSR REPORT
104
DELIVERABLE 2 : APP This app can help you work efficiently. We have 3 main functions: 1. Manage your time and tasks. Enter your tasks in this app, you can set working time and track the completion of tasks. 2. Avoid outside disturb: When your phone is locked during working hours, you can focus on your current work. If you still need to answer important calls or check other important information, don’t worry! You can customize your permission. 3. Capture some notes and inspirations: When your phone is locked, you can still write some notes and inspirations without the interruption of other software.
A C C U M U L AT E A C C U M U L AT E
YUAN WEI (NICOLE) MA YUAN WEI (NICOLE) MA SELECTED WORKS 2019-2021 SELECTED WORKS 2019-2021
105 105
PROJECT (01/06) PROJECT (01/06) FUJIFILM CSR REPORT FUJIFILM CSR REPORT
Wireframe
106
Home
Hello, user
You have 4 Tasks for today
11:00
Assignment 4
13:00
Assignment 4
14:00
Assignment 4
16:00
Assignment 4
Next:
09:00-11:00 Assignment 4
Ideas:
60%
Note: 11:00
Assignment 4
A C C U M U L AT E
Quick Notes
SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
Write something........ Write something........
Name Name
Ideas Notes Ideas Notes
107
PROJECT (01/06)
FUJIFILM CSR REPORT
108
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
109 109
PROJECT (01/06)
FUJIFILM CSR REPORT
DELIVERABLE 3 : Planner This product can help users make plans. We pay attention to portability, so this product is a sticky note, users can stick it on the notebook, computer or wall. We provide some basic planners with more detailed project planners.
110
A C C U M U L AT E
WEELY PLAN
NEW DAY NEW GOALS!
MON
top 3 priorit ies TUE
WED
co mpromises
SELECTED WORKS 2019-2021
FRI
SAT
idea and in spiration
SUN
TASK GPS
TASK GPS
YUAN WEI (NICOLE) MA
THU
TO DO LIST ITEM：
PROJECT PLANNER 111
TASK GPS
TODAYʻS EXPENS ES ITEM：
USD：
TASK GPS
PROJECT (01/06)
TASK GPS
FUJIFILM CSR REPORT
TOTAL：
112
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 113
PROJECT (01/06)
FUJIFILM CSR REPORT
114
Source: www.psychologytoday.com/us/ basics/procrastination www.unsplush.com
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 115
PROJECT (01/06)
FUJIFILM CSR REPORT
05/ 99U DESIGN CONFERENCE Conference Materials Design
116
A C C U M U L AT E
PROJECT 99U Design Conference COURSE SELECTED WORKS 2019-2021
CATEGORY Creative Branding DELIVERABLES Poster Brochure Website look and feel
YUAN WEI (NICOLE) MA
Type Systerms
INSTRUCTOR John Nettleton TOOLS Indesign Photoshop Illustrator
117
OBJECTIVE 99U community as well as behance community is Adobe’s career resource, helping creatives of all stripes supercharge their work and make their ideas happen. Their digital publication features the stories behind the careers of leading creatives, plus guides and tips on everything from navigating entre-preneurship to achieving work-life balance. The annual Adobe 99U Conference in New York City brings our resources to life, with actionable talks, hands-on workshops, and access to creative stu- dios and cultural spaces. The objective of this project is the design materials for this conference. METHOD PROJECT (01/06)
FUJIFILM CSR REPORT
At the 99U conference, there will be many professional and experienced leaders to share their experiences. So my Concept is to express “Collect the rich experience of leadership, so that you can get more inspiration.” The stacked sheets of colored paper represent the rich experience.
118
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 119
PROJECT (01/06)
FUJIFILM CSR REPORT
120
A C C U M U L AT E SELECTED WORKS 2019-2021
99U is a consulting service for creative industries. At the conference, creative people and senior designers from all walks of life will share their experiences, including actionable talks , hands-on workshops, and access to creative studios and cultural space.
YUAN WEI (NICOLE) MA
CONCEPT
Therefore, the concept of our conference is to “collect and integrate the experience of senior creatives to obtain more inspiration” as the core. The visual system uses multiple pages and layers to express and collect practical experience, and because 99u and behance’s target audience are mostly young and junior creatives, so I use the colorful, young, and energetic color palette.
121
Inspires creatives to supercharge their work. Build incredible careers. Make their ideas happen. Hear from a diverse group of thinkers and doers. Speakers offer pragmatic, real-world insights. Offer a chance to dive into creative disciplines, frameworks, and trends. PROJECT (01/06)
FUJIFILM CSR REPORT
INITIAL VISUAL IDEA / POSTER 24IN * 36IN
122
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
123
PROJECT (01/06)
FUJIFILM CSR REPORT
DIRECTED MAIL 5IN*7IN
124
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
125
PROJECT (01/06)
FUJIFILM CSR REPORT
PROGRAM: IRREGULAR BINDING
126
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
127
PROJECT (01/06)
FUJIFILM CSR REPORT
128
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
129
PROJECT (01/06)
FUJIFILM CSR REPORT
130
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
131
PROJECT (01/06)
FUJIFILM CSR REPORT
132
A C C U M U L AT E
WEBSITE
SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
133
PROJECT (01/06)
FUJIFILM CSR REPORT
134
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
135
PROJECT (01/06)
FUJIFILM CSR REPORT
136
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
137
PROJECT (01/06)
FUJIFILM CSR REPORT
138 138
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
139
PROJECT (01/06)
FUJIFILM CSR REPORT
140
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
141
PROJECT (01/06)
FUJIFILM CSR REPORT
142
Photo Resource: Adobe 99U.com Content : adobe 99U,com
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
143
PROJECT (01/06)
FUJIFILM CSR REPORT
06/ A COFFEE MOMENT Cafe Reveille Website/APP redesign
144
A C C U M U L AT E
PROJECT A Coffee Moment COURSE SELECTED WORKS 2019-2021
CATEGORY UI design DELIVERABLES APP/Website look and feel INSTRUCTOR Lloyd Mitchell
YUAN WEI (NICOLE) MA
Digital Design Studio
TOOLS Indesign Photoshop Illustrator 145
OBJECTIVE Cafe Reveille is a small local shop in San Francisco. The cafe has a clean Californian modernist design, which is very aesthetic and has many loyal customers. Their trademark is millennial pink. Guests can not only eat delicious avocado toast, burgers and salads, but also take pictures on the pink coffee table. The objective is to create awareness of our store, merchandise sales and promote the company to partners, investors and the media METHOD
PROJECT (01/06)
FUJIFILM CSR REPORT
I started to evaluate Cafe’s current APP and website from the user, functional and visual aspects. Re-analyze the market, user portraits and do research and interview potential users to explore the visual direction. And I described three vivid user stories and made a clickable prototype based on these three stories, hoping to improve user experience.
146
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
147
PROJECT (01/06)
FUJIFILM CSR REPORT
LOGO
COLOR #000000
#000000
EXAMPLE CONTENT 148
148
TYPEFACE Highlight information: Noto Serif 26pt
JOIN OUR MAILING LIST Heading:
Noto Serif Bold 22pt
ORDER AHEAD Subheading: Noto Serif Bold 18pt
Popular items Bodytext:
Arial italic 11pt
It all starts with the best coffee we can find and continues from there to the clean Californian modernism of the design of our cafes to our top-drawer food and pastries.
#eedacb
#f7aebc
A C C U M U L AT E
ABOUT US At the beginning of its establishment, the Christopher and Thomas Newber use modified DHL delivery trucks to make coffee. It has two small La Marzocco espresso machines. It still stops at Jackson Square.Later, they owned Cafe Reveille Coffee and Cafe Reveille. The first location of Cafe Reveille was near Mission Bay in San Francisco. Due to strong demand, two new locations have been added in Lower Height and Berkeley in the last two years.
SELECTED WORKS 2019-2021
The outdoor space is a beacon of millennial pink-now a trademark of Cafe Reveille.Guests can not only eat delicious avocado toast, burgers and salads, but also take pictures on the pink coffee table! Many Instagram influencers and foodies are come.
YUAN WEI (NICOLE) MA
The Cafe has a clean Californian modernist design, If all the tables are snagged when you visit, there are plenty of other picture-worthy opportunities. The bar features a large painting, wooden shelves stocked with wine bottles, colorful cement tiles, and a marble countertop. And if you are looking for something more industrial, the heart of the space is their German PROBAT roasting machine.
149
PROJECT (01/06)
FUJIFILM CSR REPORT
PERSONA 1
150
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
“I like to go with my friends to discover beautiful restaurants,views and interesting activity. Sometimes this is my “work” and I need to explore more content for my blog.”
PROFILE: 151
Name: Emma Age: 23 Gender: Female Occupation : Graduate student/YouTube content creator Location: San Francisco, CA. Income: $60,000 TRAITS: She likes to share things likes on social media and has a good number of fans on some platforms. She is studying fashion design and likes to pursue fashionable and trendy things. In her spare time, she will not be at home, she often discover delicious food and fun things in the city. She likes taking pictures, whether it's selfies, food,or scenery. She likes socializing, making friends and often meets friends to eat brunch.
After that, she started dressing up and preparing to go to the Cafe.
PROJECT (01/06)
It a beautiful Saturday, Emma asked her girlfriends to go out together for relax. Emma open the website to find seats available today and made a reservation.
FUJIFILM CSR REPORT
SCENARIO:
PERSONA 2
152
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
“A cup of mellow coffee and a good morning are the motivation for my morning. I like drinking coffee and I think it is a habit of mine.”
PROFILE: 153
Name: Sandra Age: 28 Gender: Female Occupation : Language teacher Location: San Francisco, CA Income: $80,000 TRAITS: Coffee is her motivation in the morning, and she needs a cup of coffee every day. She is very particular about the quality and taste of coffee. If the coffee in a shop is not good, she will not go again. On weekends, she likes to read books and newspapers in an elegant environment. She has a home coffee machine, so she often orders coffee beans on the website. She likes to buy coffee in coffee shops because there are different varieties.
PROJECT (01/06)
It’s Monday morning and Sandra needs to work. After getting dressed, she ordered coffee and breakfast on the APP, then went to the store to pick up and drive to work.
FUJIFILM CSR REPORT
SCENARIO:
PERSONA 3
154
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
“Going to some well-decorated shops with beautiful aesthetics will make my experience better. I think that when the product level is similar, I would prefer the one with better aesthetics.” PROFILE:
155
Name: Alex Age: 26 Gender: Male Occupation : Interior designer Location: San Jose, CA. Income: $65,000 TRAITS: He can be called a food lover and often goes to various famous stores. He has a short trip every weekend, and he enjoys it. He likes to read various food blogs, magazines, etc. He is not obsessed with coffee but breakfast is very important to him. Due to job reasons, he pays much attention to the aesthetics and decoration of the store when he goes to a restaurant or store.
PROJECT (01/06)
It‘s Monday noon, Alex feel very tired from work. So he decide to go to a nearby cafe to take a break. He order on the website and ready to go to the store.
FUJIFILM CSR REPORT
SCENARIO:
WIREFRAME
View all menu
View all menu
Order ahead Reservation
View all menu
1
Checkout
Sign Up Add to cart
156
Home View all menu
Order
Reservation Contact us
View all menu
A C C U M U L AT E SELECTED WORKS 2019-2021
PROJECT (01/06)
FUJIFILM CSR REPORT
Submit
Select locatio n
YUAN WEI (NICOLE) MA
157
Confirm
Successful appointment! See u soon!
APP LOOK AND FEEL
158
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
159
PROJECT (01/06)
FUJIFILM CSR REPORT
160
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
161
PROJECT (01/06)
FUJIFILM CSR REPORT
WEBSITE LOOK AND FEEL
162
A AC CC CU UM MU ULLAT ATE E S SE ELLE EC CTTE ED D W WO OR RK KS S 22001199--22002211
Y YU UA AN N W WE EII ((N NIIC CO OLLE E)) M MA A
163
P PR RO OJJE EC CTT ((0011//0066))
FFU UJJIIFFIILLM M C CS SR R R RE EP PO OR RTT
164
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
165
PROJECT (01/06)
FUJIFILM CSR REPORT
166
Photo Resource: Cafe Reveille.com Content : Cafe Reveille. com
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
167
PROJECT (01/06)
FUJIFILM CSR REPORT
07/ MASTERWORKS Coffee Table Book
168
A C C U M U L AT E
PROJECT Masterworks COURSE SELECTED WORKS 2019-2021
CATEGORY Book Design DELIVERABLES Coffee Table Book INSTRUCTOR Phill Hamlett
YUAN WEI (NICOLE) MA
Type Composition
TOOLS Indesign Photoshop 169
OBJECTIVE Karl Blossfeldt is a German photographer, sculptor, teacher and artist who worked in Berlin, Germany. He is known for his close-up photos of plants and creatures, and he is inspired by nature and the way plants grow, just like his father. He believes that “plants must be regarded as a complete artistic and architectural structure.” This project is a coffee table book style photo book of Karl Blossfeldt’s works. The target audience is photographers, art lovers, designers, etc. This is not a complete book, but a book sample, style sheet.
METHOD PROJECT (01/06)
FUJIFILM CSR REPORT
The method of this design is to consider all the elements of the book design, such as the beginning of the chapter, the text page, etc. In addition, I learned how to provide readers with a clear path and use interesting layouts to guide their eyes to read in a certain way to make information rich and interesting.
170
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
171
PROJECT (01/06)
FUJIFILM CSR REPORT
172
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
173
PROJECT (01/06)
FUJIFILM CSR REPORT
174
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
175 175
PROJECT (01/06)
FUJIFILM CSR REPORT
176
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
177
PROJECT (01/06)
FUJIFILM CSR REPORT
178
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
179
PROJECT (01/06)
FUJIFILM CSR REPORT
180
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
181
PROJECT (01/06)
FUJIFILM CSR REPORT
182
Photo/Content resource all form instructor
A C C U M U L AT E
YUAN WEI (NICOLE) MA SELECTED WORKS 2019-2021
183 183
PROJECT (01/06) FUJIFILM CSR REPORT
08/ THE TYPOGRAPHY IN DREAM STATE Movie Poster/Trailer Design
184
A C C U M U L AT E
PROJECT The Typography In Dream State COURSE SELECTED WORKS 2019-2021
CATEGORY Experiment DELIVERABLES Movie Poster Movie Trailer INSTRUCTOR
YUAN WEI (NICOLE) MA
Type Experiment
David Hake TOOLS Indesign Photoshop After Effect
185
OBJECTIVE Choosing between using either Akzidenz Grotesk or NewCentury Schoolbook typefaces, explore typographic form in a new and unique way -the dream state -which will create unique visuals to work with for this project. The final deliverable will be three movie posters that should work together as a set and a movie trailer.
METHOD
PROJECT (01/06)
FUJIFILM CSR REPORT
I started this project by exploring my dreams, doing many interesting type experiments and collecting them by trying different methods, materials and tools. I think these attempts are valuable experience and inspiration, and I capture their image elements and types. After a lot of experiments, I checked the results and selected the experiment I was most satisfied with. Combined with my favorite movie “The Shape of Water”, I created three different posters and movie trailers.
VARIOUS EXPERIMENT
186
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
187
PROJECT (01/06)
FUJIFILM CSR REPORT
188
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA 189
MOVIE SELECTION The Shape of Water (2017) Romance/Fantasy A poignant love story between two marginal people (a mute girl and a mermaid).
PROJECT (01/06)
FUJIFILM CSR REPORT
SERIES POSTER
190
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
191
PROJECT (01/06)
FUJIFILM CSR REPORT
192
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
193
PROJECT (01/06)
FUJIFILM CSR REPORT
MOVIE TRAILER Short animation made with after effect If you are interested, please view the full trailer on my personal website.
194
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
195
PROJECT (01/06)
FUJIFILM CSR REPORT
196
Photo Resource: Unsplash.com
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
197
PROJECT (01/06)
FUJIFILM CSR REPORT
198
A C C U M U L AT E SELECTED WORKS 2019-2021
YUAN WEI (NICOLE) MA
THANK YOU
199
To My Family Dear mother, thank you for your care and education. You gave me the courage and ability to study in a foreign country alone. Dear father, thank you for supporting me all the time, so that I can move forward without any scruples about my ideals. Thank you my dear little sister for caring about my life. You gave me life and endless love. You are to the great family. I’ll love you guys forever. To My Friends Dedicated to friends such as Ray, HeTong, Mia and Youhui. Thank you for all your help and encouragement. I will always remember our hard days and nights together, you have always stood by my side and supported me. I will always be by your side. To My Instrustors PROJECT (01/06)
FUJIFILM CSR REPORT
You are not only my mentors, but also my good friends. Because of your generous teaching and encouragement and supervision, I can continuously improve myself. Without you, I would not have learned so much. Thank you, to Phil Hamlett, John Nettleton, Hunter Wimmer, David Hake, Sandra Isla, Jessica Peltz, Ryan Medeiros, Janine Ryle, and Mary Scott.
200
COLOPHON CONTACT weiyuan.design wyei419@gmail.com SCHOOL Academy of Art University, School of Graphic Design MAJOR MA, Graphic Design & Digital Media TYPOGRAPHY Baskerville Andale Mono PHOTOGRAPHY Unsplash.com STOCK Mohawk Superfine Eggshell Uncoated, 100# PRINTING AND BINDING Blurb.com
A C C U M U L AT E SELECTED WORKS 2019-2021
PROJECT (01/06)
Yuanwei.design
FUJIFILM CSR REPORT
ONLINE PORTFOLIO
YUAN WEI (NICOLE) MA
201