Task_GPS_Branding Process book by weiyuanwin

TASK GPS

Concept Development 6

Topic Investigation

Brain Storming

Concept Exploration

Final Concept

02 Content

Brand Research

Brand Development

Background

SWOT Analysis

23 Logo Variations

Competitors

24 Visual Identity System

Stakeholders

26 Message And Drivers

Personas

22 Initial Naming

Brand Deliverable 30

Posters

Event

App

Product

01 4

Concept Development 6 Topic Investigation 8 Brain Storming 12 Concept Exploration 13 Final Concept

Topic Investigation Gender discrimination and unfairness in the workplace. The U.S. Census Bureau says that women’s income is 80% of men’s. In UK,During the investigation, the police found that when female officers and staff reflected on their time being pregnant, only 39 percent felt supported by their managers. Although feminism is popular now and everyone calls for respect for women, women still encounter some problems and even discrimination because of their gender in the workplace.

Coral bleaching According to data from the UNEP(United Nations Environment Program)global bleaching events killed corals on an unprecedented scale between 2014 and 2016. In 2016, coral bleaching deaths on the Great Barrier Reef accounted for 29% to 50% of coral reefs. In 2017, the bleaching phenomenon extended to the central area of the coral reef. Between 1980 and 2016, the average time between bleaching events was reduced by half.

Final Topic Title:

Facing procrastination. Gender discrimination and unfairness in the workplace. The U.S. Census Bureau says that women’s income is 80% of men’s. In UK,During the investigation, the police found that when female officers and staff reflected on their time being pregnant, only 39 percent felt supported by their managers. Although feminism is popular now and everyone calls for respect for women, women still encounter some problems and even discrimination because of their gender in the workplace.

Fact:

Procrastination is a common human tendency. About 20 percent of adults have regular bouts of procrastination, but as many as perhaps 70 to 90 percent of undergraduates are chronic putter-offers. https://www.psychologytoday.com/us/basics/procrastination

Problem:

Although some chronic procrastinators claim they work best under tight deadlines, in fact most delays will have bad results It caused everybody delay their work and miss the deadline, sometimes affecting the quality of their work and putting themselves under great pressure.

What I want to achieve:

Help everyone to recognize procrastination and find ways to solve it.

procrastination. Procrastination is a common human tendency. About 20 percent of adults have regular bouts of procrastination, but as many as perhaps 70 to 90 percent of undergraduates are chronic putter-offers.

Brain Storming

Rest

Delay

Increase risk

Efficient

Emergency handling Organization Skill

Enjoy present Self overrated

Exciting

Upset

Distracted

Frailness

Physical

Mental

Fear of criticism

Mission failed

Pointless

No achievement

Never real relax

Self-isolation

Decline life quality Lose job

Acute

Uncommon Fear of failure

Anxiety perfectionist

Blindly optimistic

Desperate

Self-association

Lose confident

Depression

Hesitate

difficult task

Helpless Self denial Doubt life

Less guilty

Escape temporarily Common

Self-harm

Procrastination

Self regulation

Self-control

Doesn’t realize Nervous

Disrupt teamwork

Low quality work

Chronic

Negative moods Impossible target

Avoid disadvantages fatigue

Sometimes positive Tomorrow

Distraction

Stuck

Lose trust

Think divergently

Need motivation

Guilty

Give up

bad emotion

Alone

Concept Exploration Three Topic Inside of procrastinator‘s mind Question: We need to go deep into the heart of the procrastinator to understand the real “cause”. Summary: Few people really understand that procrastination is a problem of emotional management, not just a problem of time management. When I ask others how to overcome procrastination, most people will teach me time management, but in fact, procrastination can also be caused by fear and anxiety rather than just laziness.

Recognize yourself and find your own "antidote" Question: Many people have procrastination and want to overcome it, but do everyone really understand the reasons for their procrastination?

Final Concept Question:

How can I help everyone overcome procrastination? What are the good ways to solve procrastination?

Summary:

My goal is to help everyone facing procrastination positively and solve it, so I will teach everyone how to distinguish between the types of procrastination, refuse to disturb,time management and task management.

Summary: Procrastination is not strictly a mental illness but a behavioral manifestation. There are many types of procrastination. If you want to overcome procrastination, you must figure out which type you are.

Positive view of Procrastination Question: How to treat procrastination positively and how to use the procrastinated time to do something useful. Summary: How to treat procrastination positively. If there are solutions that can help us evaluate tasks and priorities, it allows us to delay tasks safely and track our tasks, deadlines, schedule some simple tasks when procrastinating tasks, and remind you when we need to start work.

02 14

Brand Research 16

Background

SWOT Analysis

Competitors

Stakeholders

Personas

Background

Competitors

Procrastination is a very serious problem. Many students do not know how to balance work, life and study, especially during this pandemic time. Some people even abandon themselves, anxiety because of the delay in their work. Our brand wants to help people face their procrastination, manage their time more efficiently, work hard and be positive. Task GPS has created a product related to productivity. We are committed to time and work management, and have made some positive guidance to overcome procrastination, helping everyone organize their lives better and overcome it.

Google Task: Get thing done

Monday.com

Manage capture, and edit your tasks from anywhere, anytime, with to-dos that sync across all your devices.

No.1 productivity App. Task, time manager, help you be more productive.

Microsoft To Do

Productive

Create to do lists, reminders, and notes for any purpose. Sync lists across devices and Microsoft 365 accounts to access daily planner and task manager features anywhere.

Free and easy to use tool that gelps you build a routine of positive, life changing habits.

Stakeholders

Swot Analysis Strengths: Our brand helps people manage time better. We also hope to overcome procrastination by cultivating task management capabilities. Our products use pleasant and relaxed visual language to guide everyone to face the task positively. Weaknesses: Compared with office workers who have regular working hours every day, our products are more suitable for students and free- lancers who need to arrange their own time, so the target audience is limited. Opportunities: We not only have simple time management functions but also some guidelines for procrastination treatment. Threats: And there are already many similar products on the market, so it will be difficult to make an outstanding one. But we hope to focus more on guiding people’s positive attitudes and autonomy rather than simple time planning and schedules.

Teacher: Teachers will guide students to arrange their own time and tasks, and will also issue tasks to students. Therefore, the teachers hope that their students can complete the tasks on time and achieve good results. Collage: Our target audience spends a lot of time studying and living in school, so school is very important to us.

Psychology Organization When procrastination is serious, it will endanger people’s mental health, and procrastination is also a Psychological issues, which can be subdivided into many types.

Personas

Name: Tina Age:23 Occupation: Graduate Student. Income: $3500 per month Daily task: Assignments for multiple classes. Preparation for tests. Preparation for graduate paper Interest: illustration.

Name: Ray Age:20 Occupation: Undergraduate student Income: $3500 per month Daily task: deal with school work Interest: Video game

Trait:

She is a perfectionist so she is always afraid of failure. Worrying about the result before it starts makes it very anxious Considering to apply for graduate school, She wants to get good grade for each classes. She never prioritize the tasks, which made her work inefficient. Due to multiple classes, she is always busy with a lot of tasks, don’t know where to start, So she wants to cultivate her own planning skill. She is very interested in art Like to go to museum to appreciate modern arts. Learn to say no to allures that will distract her attention from work, like watching YouTube. She learned to paint when she was a child and painted very well.

Name: Michelle Age:21 Occupation: internet influencer, undergraduate student Income: $6000 per month Daily task: Handling multiple school work Run her own YouTube channel, Instagram, etc. Conceive the content of the work, contact the sponsor Interest: social media

Trait:

He is addicted to all kinds of games, and often delays learning because of playing games.

Since she needs to run her own channel, she often cannot take care of her studies, sometimes she will delay the deadline.

He often stays up late into the morning and sleeps during the day. A lot of time is wasted.

Last semester, she failed some classes. She is so nervous.

Facing graduation, he must get good grades to graduate, but he doesn’t know how to balance study and play. He doesn’t to like study very much, He is annoyed at homework. He has some health problems and his parents hope he can do some exercises. He prefers contact his friend through the internet. He lives alone and his parents are not around. No one urges him to study.

She is always blindly confident that she can handle many things, but in the end she can’t achieve anything. She thinks she needs reasonable time planning to take both study and work into consideration. Every week she has to go out to find new things to share. She likes to find some good restaurants, take pictures with her friends. She recently started taking care of a puppy

03 20

Brand Development 22

Initial Naming

Logo Variations

Visual Identity System

Message and drivers

Initial Naming Three Topic Founder

Fabricated

Descriptive

Nicole’s calendar

Now now

Nicole’s agenda

Luna

Anti-procrastination

Nicole plan

TASK GPS

Beat procrastination with Nicole

Beat procrastination No more Procrastination

DoDo

Combinations Magic spell

Metaphor

Overcome procrastination

Focusi

Now

Manage procrastination

No-Procrasti

Productive

Me right now

Aims

Acronym Anti-P

Soon Do it Countdown

BP (Beat procrastination) Kill-P

Final Logo

Logo Variations

After exploring several directions, I created a logo that combines magnifying glass, timer and GPS, which also reflects our concept. First of all, the magnifying glass means that we will help you find the root cause of your procrastination in your heart. When you know why you are procrastinating, you can find a more suitable solution. Secondly, Timer means that we hope to help everyone better manage time and tasks and be a more organized person. Finally, GPS means we will help you track the progress of your task.

TASK GPS 22

Visual Identity System

Visual

Tone Because my brand purpose is to encourage everyone to be optimistic and positive when facing heavy work and planning work, and my target audience is students, so this brand should be positive, optimistic, motivated which has colorful style and young feeling.

Keywords Fun: Our target audience is very young, so we hope that the brand can attract and approach them. Create a relaxing atmosphere with some fun and charming elements. Energetic: We hope that the brand can be very dynamic, because whenever we discuss manage time and tasks, it is always boring. Cheerful: Our hope is to help everyone have a positive attitude, so we have to inspire everyone and not be afraid of difficulties.

Messages and Drivers Main message: Encourage everyone not to hesitate but start doing now!

Deliverables

Driver 1: Began to talk about the harm that procrastination brings to us and teach them how to recognize types.

Event: Task GPS will hold a procrastination event in the collage to teach everyone how to identify the type of procrastination and prescribe the right method you can also find your own partner to overcome it together. You can also be someone else’s motivation!

Driver 2: Sometimes the reason for procrastination is lack of concentration, but our work is always interrupted by various unexpected situations.

Driver 3: Planning and managing your own time is a good thing. We can organize weekly or daily work to become more efficient.

APP: Task GPS has launched an app that can help you lock your phone during working hours, and you can set working hours and list your daily schedule, notes, etc.

Planner: A physical journal, planner helps you plan your schedule and arrange time and tasks.

04 28

Brand Deliverable 30 Posters 36 Event 46 App 56 Product

Initial Poster Visual Elements My brand’s target audience is students, so I created these illustrations. I think humorous, relaxed, and positive visual language can show my brand.

These six different people represent procrastinators with different symptoms

Final Poster

Theses poster will appear in: classrooms, bus station and the campus.

Event Task GPS will hold a procrastination event at the university. The purpose is introduce procrastination, teach everyone how to identify their own types of procrastination and give them some ways to overcome procrastination. This activity allows students to share their stories and discuss the methods they think is effective. At the end, we will help everyone find study groups and partners, so that everyone can become each other’s motivation and supervise each other.

→

Lecture area Understand the reasons for your procrastination

→

Floor plan

Find your partner Procrastination Lecture Introduce procrastination

→

6 different type

Give them some ways to overcome procrastination. Help students identify their own types. Get solution card.

→

Welcome space

Find your partner

→

Help students find study groups and partners You can become other’s motivation and supervise each other.

Ticket:

Lecture presentation

Introduce procrastination Give audiences some ways to overcome procrastination.

Help students identify their own types Get solution card

Task GPS

SOLUTIONS: Remember that not to decide is to decide; delaying decisions changes the course of your life. Turn nerves into excitement. Don’t “catastrophize”— not everything has to feel overwhelming. Believe in yourself—it’ll make you less fragile. Commit, then figure out how to accomplish something. Don’t let qualifiers and negative statements creep into your thinking. Answer your “what ifs” with a plan. Break bigger projects into pieces. Hang out with optimists.

THE WORRIER “What ifs” get in the way. You avoid making decisions, resist change, and are fearful about the unfamiliar.

Task GPS

SOLUTIONS: Take responsibility for where you are and the choices that got you there. Negotiate when possible—you just might get your way. Choose your battles and consider the consequences. Remember the relationship between short and long-term choices. Set aside time to do the things you enjoy. Channel your rebellious side into a cause you care about.

Task GPS

THE DEFIER

SOLUTIONS:

You rebel against external deadlines and expectations. You might be overt about this, or you might exhibit a more passive-aggressive kind of defiance.

Appreciate that it’s your perfectionism, not external standards that make you do what you do. Set realistic (not idealistic) goals before starting. Focus on progress toward your goals. Engage in positive self-talk. Set time limits for each task. Learn to make mistakes—really—do so deliberately and see what happens!

THE PERFECTIONIST You’re overly concerned with not meeting high expectations; you work so hard you never finish (or, sometimes, never start).

Task GPS

SOLUTIONS: Try turning some of your dreams into concrete goals and spend time on them regularly. Figure out how academic success can make you feel good about yourself (pleasure doesn’t only come from external sources). You’re not exceptional— the same standards and expectations apply to you. Don’t wait for the spirit to move you; learn to harness your energy.

THE DREAMER SOLUTIONS:

You’re great at planning and scheming but frustrated by the practical reality of sitting down to do hard work.

Remember that no one has it all; you have to prioritize and decide what to care about. Your academic success should come before making others happy. You’re in control—take control. Learn to say no. You’re entitled to relax and reward yourself; don’t feel guilty for doing so. Be more proactive than reactive. Ask for help!

THE OVERDOER There’s too much on your plate because you can’t say no or set appropriate boundaries. As a result, there’s never enough time to do it all.

Find your partner

APP Timer/Lock phone

Home page

This APP can help you work efficiently. We have 3 main functions:

Home

1. Manage your time and tasks. Enter your tasks in this app, you can set working time and track the completion of tasks. 2. Avoid outside disturb:

Hello, user

Click and set your timer and your phone will be locked!

You have 4 Tasks for today

When your phone will be locked during working hours, you can focus on the current work. If you still need to answer important calls or view other important information at work, don’t worry! You can customize your permission. 3. Capture some notes and inspirations: When your phone is locked, you can still write some notes and inspirations without the interruption of other software.

11:00

Assignment 4

13:00

Assignment 4

14:00

Assignment 4

16:00

Assignment 4

09:00-11:00

60%

40:00 Click timer to set lock time！

Note : 11:00

Assignment 4

Ideas:

Focus

Short Break

Cancel

Long Break

Time line Manage task

Main function

Set time

Time Line

Hello, user

Click and set your timer and your phone will be locked!

Home Hello, user

Time

Click and set your timer and Permission your yp phone will be locked!

Quick Notes Time Line

40:00

Click timer to set lock time！

Time to work!

Password

03 : 26 : 59

Focus

00 : 40 : 00 Short Break Long Break 00 : 27： 27：00 00

Focus

Short Break

Long Break

Guest

ClSet Cancel

Cancel

Task