03
Max Factor Visual Standards Guide
03
Max Factor Visual Standards Guide
TABLE OF CONTENTS
01 BRAND OVERVIEW
10-15
02 NEW LOGO
16-25
03 NEW IDEAS
26-85
8
MAX FACTOR
VISUAL STANDARDS GUIDES
“ I’ve always believed that the most extraordinary results occur only when one feels unbound by any notion of constraint or limitation.” – Pat McGrath Make-up artist Founder of Pat McGrath Cosmetics
9
10
MAX FACTOR
VISUAL STANDARDS GUIDES
BRAND OVERVIEW
11
01
BRAND OVERVIEW
This section will go over the history of the Max Factor, and our new mission statement.
12
MAX FACTOR
VISUAL STANDARDS GUIDES
Brand History Max Factor is a series of cosmetics of Coty, Inc., founded in 1909 by Maksymilian Faktorowicz, a beautician from Poland. Max Factor is considered the originator of modern cosmetics. In the early days, he innovated many products and promoted cosmetics. He helped Hollywood actresses design many classic makeup looks that made him famous in Hollywood such as Marilyn Monroe, Catherine Hepburn, Rita Hayworth and Betty Davis. In order to add a little glamour to the lives of real women, he launched a series of cosmetics and called them “make-up”-a
phrase he coined. By the early 1920s, Factor was on a path to spreading the message that, given the right tools and makeup artistry skills, any women could achieve movie-star glamour, and this legacy continues today. In short, Max Factor has always been a pioneer in the makeup industry. Max Factor puts the transformative tools of makeup art in the hands of every woman, enabling her to maximize her unique potential.
BRAND OVERVIEW
13
14
MAX FACTOR
VISUAL STANDARDS GUIDES
BRAND OVERVIEW
Our New Mission Max Factor guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential.
15
16
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW LOGO
17
02 NEW LOGO
This section will go over the main logo, the anatomy, alternative versions, and what not to do.
18
MAX FACTOR
LOGO ANATOMY Below breaks the logo a part, showing what each part is, and also as a whole. The next page shows the proportions of the logo, showing the clear space and how it lines up appropriately.
VISUAL STANDARDS GUIDES
19
NEW LOGO
Signature
Symbol Wordmark
X
5X
X
7.5 X
20
MAX FACTOR
VISUAL STANDARDS GUIDES
COLOR USAGE Here are different versions of the logo.
Black & White Logo
C=100 M=100 Y=0 K=100
Grey Logo
C=41 M=32 Y=32 K=11
Color Logo
C=29 M= Y=32 K=11
NEW LOGO
Alternative Logos
21
22
MAX FACTOR
LOGO DON’T To keep the use of the logo consistent throughout different media and printed material, here is a guideline of what not to.
VISUAL STANDARDS GUIDES
NEW LOGO
No outline
No shadow
No background
No overlap
No deformed
No wordmark over symbol
23
03
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW LOGO
Size + Scale The final logo is the shining initial letter “MF”. I use the elegant font and the angle of the stars to echo my mission: radiant on the stage of life.
Verson A
Verson B
Verson C
1/2 INCH
Max Factor
1/4 INCH
1 INCH
Logo Verson:
Max Factor
26
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
27
03 NEW IDEAS
This section will talk about potential ideas for the MacFactor company. To help organize this information, they will bedisplayed in charts.
28
MAX FACTOR
VISUAL STANDARDS GUIDES
PRODUCT
The Self-Confidence Workbook [PR-01]
Women’s Career Podcast [PR-02]
MaxFactor APP [PR-03]
A guide to encourage women’s self-confidence and teach users self-acceptance and self-appreciation. This guide can inspire women to be true to themselves and to show their uniqueness.
The podcast will invite successful women to talk about their path to success, share their experiences and encourage women who are still on the road to success.
MaxFactor App is not only a platform for selling and promoting products, but also a forum for women. We provide topics on all aspects, whether it is health, career or life, including the latest developments of Max Factor.
Mission Focus
Mission Focus
The Max factor self-confidence workbook reinforces our mission to guides people to be confident and radiant on the stage of life, be loyal to themselves, express themselves and explore their unique potential by encouraging people to use self-confidence workbook.
The Max factor podcast reinforces our mission of guides people to be confident and radiant on the stage of life, be loyal to themselves, express themselves and explore their unique potential by opening a female career podcast to provide a platform for women in the workplace.
Similarities
Similarities
The Confident Game: Why We Fall For It
The Classy Career Girl Podcast
Differentiating Elements Maxfactor proposes more substantive methods.
Differentiating Elements Max factor is more committed to sharing some substantive suggestions to working women rather than success stories.
Mission Focus The Max factor APP reinforces our mission to guides people to be confident and radiant on the stage of life, be loyal to themselves, express themselves and explore their unique potential by Use MaxFactor APP to find all kinds of information and answers and you can buy products. Similarities Sephora Differentiating Elements We provide forums on all aspects and industries not only focusing on sales and publicity.
29
NEW IDEAS
SERVICE
Career Consultation Service [SE-01]
Max Factor Health Center [SE-02]
MaxFactor Photography studio {SE-03]
Max Factor will provide services to help women find the ways they need to achieve career goals and build their own businesses. Including a mentor program to help users find mentors in their own fields and provide them with help in their career development process.
MaxFactor Health Center is a healthcare facility and system developed for women. Committed to women’s care, including skin, gynecology and other services. We hope that women keep healthy while pursuing their ideals.
Max Factor will open a personal portrait, professional photo studio, which customers can use for personal websites, job hunting and other occasions. We will also ask professional makeup artists to help clients design professional and customized makeup.
Mission Focus The Max Factor career counseling service provides services reinforce our mission of guides people to be confident and radiant on the stage of life, be loyal to themselves, express themselves and explore their unique potential,by setting up career consulting services encouraging women to pursue their life ideals and explore their own unique potential. Similarities BetterUp Differentiating Elements Max Factor provides one-to-one services for mentors and allocates resources according to the field.
Mission Focus Max Factor Health Center reinforce our mission of guides people to be confident and radiant on the stage of life,By opening a women’s health center, we ensure that women receive professional and dedicated medical services. Similarities UCSF Women’s Health Center Differentiating Elements Maxfactor adopts membership system.
Mission Focus Max Factor talk show reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential, By opening a photography studio to help customers get the perfect personal portrait. Similarities HeadShots Inc Differentiating Elements MaxFactor will hire professional makeup artists to design makeup for customers using professional MaxFactor products.
30
MAX FACTOR
VISUAL STANDARDS GUIDES
EXPERIENCE
Job-Interview Prep Service [EX-01]
Entrepreneur Reception [EX-02]
MaxFactor Scholarship [EX-03]
Max Factor helps people in need find jobs and prepare for interviews. This will include helping them prepare, building their confidence, including external means such as dressing and makeup, and ensuring that they have enough confidence to work.
The Max Factor Entrepreneur Gathering provides a platform for entrepreneurs to share industry insights and provide knowledge for ambitious women.
Max Factor will give women special scholarships. Our scholarships are open to women who have some special interests and talents to help women obtain higher education and good education so that they can achieve their career goals.
Mission Focus Max Factor interview preparation service reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential .By opening a interview preparation service ,helping clients to interview with full preparation and confidence.
Mission Focus Max Factor Entrepreneur Reception reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential .By opening a Entrepreneur Reception,inspiring women to pursue their careers and ideals. Similarities Entrepreneur groups on Meetups
Similarities
Differentiating Elements
Business Training, Preparation Coaching
Our speakers are based on women, because our audience can be more related to their stories as women.
Differentiating Elements Not only about professional skills guidance, but also appearance guidance.
Mission Focus Max Factor Scholarship reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By setting up scholarships to help women get a higher education to further their career goals. Similarities Financial Women of San Francisco Differentiating Elements We do not limit the conditions to low income, we focus on the talent and speciality of applicants.
31
NEW IDEAS
EVENT
Max Factor Talk [EV-01]
Women’s Business Summit [EV-02]
MaxFactor Career Event [EV-03]
Max Factor will hold talk shows to invite interested people to give lectures, and will also provide lectures to help people who want to express themselves but are afraid or ashamed to express themselves.
The Max Factor Business Summit provides a platform for communication and network for women in various fields.
MaxFactor offers special events for young women who do not have rich work experience to find big firm internship opportunities, entry level and junior jobs. We know that women who are just entering work will be confused and unconfident, so our event will help them find the right opportunities.
Mission Focus Max Factor talk show reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential, By opening talk show encourage women to express their opinions bravely and confidently. Similarities
Mission Focus Max Factor Women’s Business Summit reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential.By opening bussiness summit encouraging women to establish connections with their field. Similarities
TED TALK
NCBW Women’s Empowerment Expo
Differentiating Elements
Differentiating Elements
Max Factor focuses more on encouraging and teaching everyone to express themselves.
The Max Factor Business Summit is held once a month.
Mission Focus The Max Factor Career event reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By opening MaxFactor event, help young women find opportunities. Similarities Global Careers for women event Differentiating Elements We are committed to finding opportunities for young women.
32
MAX FACTOR
VISUAL STANDARDS GUIDES
EDUCATION
Max Factor Classroom [ED-01]
Communication Course [ED-02]
Max Factor will provide individual needs to carry out a variety of courses. Whether it’s a manual course, such as baking, cooking or art, illustration or even some business courses.
Our courses prepare teaching women to effectively and harmoniously communicate and interact with other people on various occasions and ultimately improve their work performance. Communication skills have become a vital quality in today’s workplace. Our services include cooperation, oral and written communication and conflict resolution.
Mission Focus The Max Factor classroom reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By opening Max Factor Classroom to encourage women discover their unique potential through the various personalized courses.
Mission Focus
Differentiating Elements
The Max Factor communication classroom reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By opening Communication Class helping people to communicate with others more professionally and efficiently.
Provide a variety of courses.
Similarities
Similarities Art courses, baking courses, business courses
Udemy Communication skill training. Differentiating Elements Face to face, in person small class training.
MaxFactor Personal Financial Planning Course [ED-03] MaxFactor believes that personal financial planning is a very important topic. For independent women, it is necessary to manage personal finances. We offer financial planning courses to help young, independent and new women learn to manage finances. Mission Focus The Max Factor personal financial planning course reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By opening financial course to encourage women control their own life. Similarities edX‘s finances for everyone. Differentiating Elements We focus on women.
33
NEW IDEAS
CO-BRANDING
Max Factor& Linkedln [CO-02]
Max Factor& TedTalk [CO-02]
Max Factor&24 Hour Fitness [CO-03]
Co-branded LinkedIn to help customers find their career paths, and for those who already have careers to help them network and socialize with the industry.
Convene successful women from all walks of life to share their stories and experiences.
MaxFactor believes that women’s health is the first priority. We cobranding with 24 hour fitness encourage women to exercise and maintain physical and mental health, and help women find coaches or like-minded partners to exercise together.
Mission Focus Max Factor and Linkedln reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. Provide opportunities for women to connect with the filed through cooperation with linkedln. Similarities Networking opportunity,Cybersecurity Course- UC Berkeley etc. Differentiating Elements Max Factor pay more attention to providing resources to women.
Mission Focus Max Factor and TedTalk reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By cooperation with TedTalk encourage women to express themselves bravely and pursue empowerment. Similarities Big Think, Talks at Google etc. Differentiating Elements Max Factor talk focuses on career stories
Mission Focus Max Factor and 24 Hour Fitness reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. Provide personal training and customized fitness to help women maintain a healthy body. Similarities Reebok and CrossFit Differentiating Elements We focus on the development of fitness methods suitable for women, and provide personal training and one-on-one services.
34
MAX FACTOR
VISUAL STANDARDS GUIDES
FUTURE POTENTIAL
PRODUCT
EVENT
PR-01 The Self Confident Workbook
EV-01 Max Factor Talk
PR-02 Women’s Career Podcast
EV-02 Women’s Business Summit
PR-03 MaxFactor APP
EV-03 MaxFactor Career Event
SERVICE
EDUCATION
SE-01 Career Consultation Service
ED-01 Max Factor Classroom
SE-02 Max Factor Health Center
ED-02 Communication Course
SE-03 MaxFactor Photography studio
ED-03 MaxFactor Personal Finacial Planning Course
EXPERIENCE EX-01 Job-Interview Prep Service EX-02 Entrepreneur Reception EX-03 MaxFactor Scholarship
CO-BRANDING CO-01 Max Factor & Linkedln CO-02 Max Factor & TedTalk CO-03 Max Factor & 24 Hour Fitness
35
NEW IDEAS
Express Empowered
EV-03 PR-02 EV-02
EX-01 CO-02
EX-02 CO-01
PR-03 EV-01
SE-01
ED-01 EX-03 SE-02 PR-01 SE-03 ED-02 ED-03 CO-03 Authentic
36
MAX FACTOR
VISUAL STANDARDS GUIDES
WOMEN’S CAREER PODCAST A guide to encourage women’s self-confidence and teach users self-acceptance and self-appreciation. This guide can inspire women to be true to themselves and to show their uniqueness.
Mission Focus The Max factor self-confidence workbook reinforces our mission to guides people to be confident and radiant on the stage of life, be loyal to themselves, express themselves and explore their unique potential by encouraging people to use self-confidence workbook.
Similarities The Confident Game: Why We Fall For It
Differentiating Elements Maxfactor proposes more substantive methods.
NEW IDEAS
37
38
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
39
40
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
41
42
MAX FACTOR
VISUAL STANDARDS GUIDES
JOB-INTERVIEW PREP SERVICE Max Factor helps people in need find jobs and prepare for interviews. This will include helping them prepare, building their confidence, including external means such as dressing and makeup, and ensuring that they have enough confidence to work.
Mission Focus Max Factor interview preparation service reinforce our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential .By opening a interview preparation service ,helping clients to interview with full preparation and confidence. Similarities Business Training, Preparation Coaching Differentiating Elements Not only about professional skills guidance, but also appearance guidance.
NEW IDEAS
43
44
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
45
46
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
47
48
MAX FACTOR
VISUAL STANDARDS GUIDES
MAX FACTOR CLASSROOM Max Factor helps people in need find jobs and prepare for interviews. This will include helping them prepare, building their confidence, including external means such as dressing and makeup, and ensuring that they have enough confidence to work.
Mission Focus The Max Factor classroom reinforces its mission to encourage people to be loyal to themselves and discover their unique potential through the various personalized courses. Similarities Art courses, baking courses, business courses Differentiating Elements Provide a variety of courses.
NEW IDEAS
49
50
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
51
52
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
53
54
MAX FACTOR
VISUAL STANDARDS GUIDES
MAX FACTOR TALK Max Factor will hold talk shows to invite interested people to give lectures, and will also provide lectures to help people who want to express themselves but are afraid or ashamed to express themselves.
Mission Focus Max Factor talk show reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential, By opening talk show encourage women to express their opinions bravely and confidently. Similarities TED TALK Differentiating Elements Max Factor focuses more on encouraging and teaching everyone to express themselves.
NEW IDEAS
55
56
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
57
58
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
59
60
MAX FACTOR
VISUAL STANDARDS GUIDES
WOMEN’S BUSINESS SUMMIT The Max Factor Business Summit provides a platform for communication and network for women in various fields.
Mission Focus Max Factor Women’s Business Summit reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential.By opening bussiness summit encouraging women to establish connections with their field. Similarities NCBW Women’s Empowerment Expo Differentiating Elements The Max Factor Business Summit is held once a month.
NEW IDEAS
61
62
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
63
64
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
65
66
MAX FACTOR
VISUAL STANDARDS GUIDES
COMMUNICATION COURSE Our courses prepare teaching women to effectively and harmoniously communicate and interact with other people on various occasions and ultimately improve their work performance. Communication skills have become a vital quality in today’s workplace. Our services include cooperation, oral and written communication and conflict resolution.
Mission Focus The Max Factor communication classroom reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential. By opening communication Class helping people to communicate with others more professionally and efficiently. Similarities Udemy Communication skill training. Differentiating Elements Face to face, in person small class training.
NEW IDEAS
67
68
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
69
70
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
71
72
MAX FACTOR
VISUAL STANDARDS GUIDES
CONFIDENCE WORKBOOK A guide to encourage women’s self-confidence and teach users self-acceptance and self-appreciation. This guide can inspire women to be true to themselves and to show their uniqueness.
Mission Focus The Max factor self-confidence workbook reinforces our mission to guides people to be confident and radiant on the stage of life, be loyal to themselves, express themselves and explore their unique potential by encouraging people to use self-confidence workbook. Similarities The Confident Game: Why We Fall For It Differentiating Elements Maxfactor proposes more substantive methods.
NEW IDEAS
73
74
MAX FACTOR
VISUAL STANDARDS GUIDES
BRAND OVERVIEW
75
76
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
77
78
MAX FACTOR
VISUAL STANDARDS GUIDES
ENTREPRENEUR RECEPTION The Max Factor Entrepreneur Gathering provides a platform for entrepreneurs to share industry insights and provide knowledge for ambitious women.
Mission Focus Max Factor Entrepreneur Reception reinforces our mission of guides people to be confident and radiant on the stage of life, express themselves and explore their unique potential .By opening a Entrepreneur Reception,inspiring women to pursue their careers and ideals. Similarities Entrepreneur groups on Meetups Differentiating Elements Our speakers are based on women, because our audience can be more related to their stories as women.
NEW IDEAS
79
80
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
81
82
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
83
84
MAX FACTOR
VISUAL STANDARDS GUIDES
MAX FACTOR HEALTH CENTER MaxFactor Health Center is a healthcare facility and system developed for women. Committed to women’s care, including skin, gynecology and other services. We hope that women keep healthy while pursuing their ideals.
Mission Focus Max Factor Health Center reinforce our mission of guides people to be confident and radiant on the stage of life,By opening a women’s health center, we ensure that women receive professional and dedicated medical services. Similarities UCSF Women’s Health Center Differentiating Elements Max factor adopts membership system.
NEW IDEAS
85
86
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
87
88
MAX FACTOR
VISUAL STANDARDS GUIDES
NEW IDEAS
89
COLOPHON
Designer Yuan (Nicole) Wei Class GR604 Nature Identity Instructor Hunter Wimmer Semester Fall 2021 Typefaces New Century SchoolBook LTD Helvetica
illuminateyourlife. info