GAWDA Media: 2023 Media Kit

2023 MEDIA KIT 2022 /2023 gawda.org | gawdamedia.com buyersguide.gawdamedia.com

MEMBERSHIP

240 SUPPLIER PARTNERS

To Grow Welding and Gas Distributorships

DIRECTORY

2023

BUYER’S

GUIDE

buyersguide.gawdamedia.com

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FAV OR ITES FR OM 2022

LISTINGS MANAGEMENT Manage 54 of the most used online directory listings and reviews from one dashboard.

(Facebook, Bing, Google Maps, etc.)

PAGE 15

SUPPLIER CATALOG DIGITAL LIBRARY on the online GAWDA Buyers Guide PAGE 16 GAWDA TV & GAWDA MEDIA PODCASTS Commercials, Supplier Interviews, Segment Sponsors PAGE 13

MAGAZINE OUTSERTS Include your company brochure or other marketing material with the quarterly issue of Welding & Gases Today. Ask for details.

BUSINESS CARDS IN THE MEMBERSHIP DIRECTORY PAGE 9

PRODUCT SHOWCASE in the GAWDA Connection email newsletter.

PAGE 12

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NEW IN 2023

VIDEO PRODUCTION AND DISTRIBUTION LEVEL 1

PRODUCTION 2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.

Cost: $2500

LEVEL 2

PRODUCTION 5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.

Cost: $4000

LEVEL 3

PRODUCTION We travel to your business and do the filming/photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials Cost: $5000 + travel expenses

DISTRIBUTION • GAWDA Connection • GAWDA Media social media

pages • gawdamedia.com • GAWDA Buyers Guide • GAWDA TV

FEATURED ARTICLES

Promote your company with a featured article. Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full GAWDA membership via: • A prominent spot in the GAWDA Connection e-newsletter • A prominent spot pinned on the homepage of GAWDAmedia.com and a sponsored link on the GAWDA Buyers Guide.

• Social Media posts on GAWDA Media’s: Facebook, Twitter, Instagram wall/bio link • Optional: Printed in the next upcoming magazine (+1500) OPTIONS • You write it (we will still suggest edits) $2500.

• We write it (after an interview/brainstorming session with you), you approve it $3500.

PA G E 3 |

Experiencing A Beverage-Grade Co2 Supply Issue? Try This Solution

• Bring Your Featured Article to Life by Embedding Video.

• You supply the video (no additional cost to the featured article).

• OR We will make the video.

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BUNDLE OPTIONS HALL OF FAME LEGACY 12x RATE $35k+

FREE ADD-ONS: • Interview with an executive for the Q1 Forecast Article

MVP SEASON 9x RATE $25k-35k

FREE ADD-ONS: • Interview with an executive in Q1 Forecast Article

• 4 GAWDA Connection Banners

• 2 GAWDA Connection Banners

• 4 business card ads in the 2023

• 2 business cards in Membership

GAWDA membership directory

Directory

You can use these placements to get up TO the 4X, 6X, 9X and 12X bundle options: • Magazine/Directory Print Ads

• 4 product showcases

• 3 product showcases

• Buyers Guide Sponsorships

• Website ad in the GAWDA

• Website ad in the GAWDA

• Newsletter Spotlight Ads

Connection – year round Bundle requires ½ page minimum

Connection – 6 months Bundle Requires ½ Page Minimum

• Newsletter Banner Ads • Newsletter Product Showcase Buys of 4x and up

• Website Ads on gawdamedia. com

ALL STAR LINEUP 6x RATE $15k-25k

FREE ADD-ONS: • Interview with an executive in Q1 Forecast Article

• 1 business card in Membership Directory

• 1 free banner ad in the GAWDA Connection

• 2 product showcases

TEAM PLAYER 4x RATE $8k-15k

FREE ADD-ONS: • Interview with an executive in Q1 Forecast Article

• 1 business card in Membership Directory

• 2 product showcases • Website ad in the GAWDA Connection – 3 months

• Website ad in the GAWDA Connection – 3 months Bundle Requires 1/4 Page Minimum

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PUBLICATION SCHEDULE 1ST QUARTER

2ND QUARTER

DEADLINES: • Ad Space Reservation: 1/6/23

DEADLINES: • Ad Space Reservation: 3/13/23

• Advertising Material: 1/16/23

• Advertising Material: 3/27/23

• Publishes: January 30th

• Publishes: April 15th

(WINTER ISSUE)

READ Q1 2022

• Published in the 2/1 GAWDA Connection plus printed copies mailed to members.

(SPRING ISSUE)

READ Q2 2022

FEATURES: • Cover Story: Annual Industry

• Debuted in the SMC Preview Connection plus print copies at SMC and mailed to each member prior to SMC.

FEATURES: • Cover Story: Spring Management

Outlook Issue – Distributor and Supplier members discussing emerging trends and expectations for their companies in the industry in 2023

Conference Preview

• SMC Speaker Articles Bonus Distribution at SMC May 6th-May 8th in Philadelphia, PA

• Introducing the GAWDA Board of Directors

3RD QUARTER

4TH QUARTER

DEADLINES: • Ad Space Reservation: 6/2/23

DEADLINES: • Ad Space Reservation: 8/21/23

• Advertising Material: 6/16/23

• Advertising Material: 9/1/23

• Publishes: July 1st

• Publishes: September 15th

(SUMMER ISSUE)

(FALL ISSUE)

• Published in the 7/1 Connection.

READ Q3 2022

FEATURES: • Cover Story: Celebrating

• Published digitally in the 9/15 READ Q4 2022

Milestone Anniversaries

• Member Profile of a GAWDA Distributor Celebrating a Milestone Anniversary in 2023

• SMC Recap

Connection.

FEATURES: • Cover Story: GAWDA Annual Convention Preview

• Digital Marketing Strategies • Reflection from GAWDA President on Year in Office Bonus Distribution at the AC October 2nd-5th in Hawaii

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MAGAZINE SPEC S

WGT CIRCULATION: 2,000 PRINTED + 818 AVERAGE UNIQUE E-READERS EACH ISSUE. Welding and Gases Today is printed and mailed to 2,000 Owners, EVP’s and VP’s of 275 Distributorships and 230 supplier member companies. Q2 and Q4 have bonus distribution of 250 copies at the Spring Management Conference and Annual Convention.

PRINT AD SIZES Ad Size

Dimensions (Trim)

Live Area

Dimensions With Bleed*

2 Page Spread

16.5” x 11”

15.25” x 10”

16.75” x 11.25”

Full Page

8.25” x 11”

7” x 10”

8.5” x 11.25”

2/3 Page Vertical

4.5” x 10”

-

1/2 Page Island

4.5” x 7.5”

-

1/2 Page Horizontal

7” x 4.875”

-

1/2 Page Vertical

3.375” x 10”

-

1/3 Page Square

4.5” x 4.875”

1/3 Page Vertical

2.125” x 10”

1/3 Page Horizontal

7” x 3.425”

- No text near the trim

1/4 Page

3.375” x 4.875”

-

AWARDS • Best Newsletter or Trade Publication Syracuse Press Club | 2019, 2020, 2021

• Bronze “AZBEE” Award of Excellence; Magazine Redesign; American Society of Business Publication Editors (ASPBE) | 2018

• Special Interest Print Media; Magazine Syracuse Press Club | 2017

-

important images and text must - stay within live area. or bleed zones.

Special requests For right-hand page, far forward, multiple page rates, assistance composing an advertorial or other special requests, consult your Relationship Manager. Ad copy and imagery for bleed ads MUST remain within live area dimensions.

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MAGAZINE SPEC S

ENHANCED E-READER FEATURES

• Advertisements are linked to website OR video embedded.

• Links help advertiser SEO • Share stories directly from the E-Reader when your company is highlighted in the issue.

demanding In today’s ce, marketpla e ttl win the ba and s es cc for su profit with dustries In AN PL KA ngman. as your wi t to mee der arsenal A full cylin ylene, Industrial, Acet your needs. and more !

Medical, Co 2

Average E-Reader Views:

Average Time Spent:

933

8:40

Total Time Spent reading each e-reader issue:

108.39 HOURS! READ WGT ON ISSUU

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-8299 | 800-257 – KAPLAN CALL SIGN YLINDERS

THE TOP G

UN OF C

WE HELP WITH AD CREATION for no additional cost other than ad placement

MAGAZINE RATES PRINT AD RATES 1x Rate

4x Rate

6x Rate

9x Rate

12x+ Rate

2 Page Spread

$8,195

$7,420

$7,305

$7,135

$6,995

Advertorial: Full Page

$4,610

$4,065

$3,880

$3,780

$3,710

Full Page

$4,610

$4,065

$3,880

$3,780

$3,710

2/3 Page

$3,695

$3,155

$2,990

$2,970

$2,945

1/2 Page

$3,085

$2,810

$2,675

$2,635

$2,590

1/3 Page

$2,375

$2,055

$1,965

$1,935

$1,911

1/4 Page

$2,180

$1,950

$1,810

$1,725

$1,710

Belly Band

$3000

OUTSERTS

O N E A D V E R T I S E R P E R I S S U E . A S K F O R A V A I L A B I L I T Y.

ADVERTORIALS

(must be run in conjunction with 1/2 page or larger inside the magazine.)

Tell your story in your own words.

We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website. See an example from Q2 2018 here.

1 Sided

$2,000

2 Sided

$2,500

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4 Pages

$3,500

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by assembling a federation great businesses

$4,500

We support our portfolio and partners with resources expertise to grow and succeed

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national packaged gas

8 Pages (stitched)

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succession challenge and liquidity needs

entrepreneurs

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ry call

Set up a 30 minute introducto hear about with Rob D’Alessandro to with Meritus. all the different ways

to partner

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robdalessandro@mer

President - Gas Innovations

Vice Chair

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Select digital ads can be counted toward frequency to discount print rates. These include: Spotlight Ads, Newsletter Banner Ads, and Website Banner Ads.

Supply Co.

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SPECIAL PUBLICATIONS ME MBER S H IP D IR E C TO R Y

MEMBERSHIP DIRECTORY DEADLINES: • Ad Space Reservation – 5/15/23 • Advertising Material – 5/29/23 • Publishes - June 15th

2022 /2023 gawda.org | gawdamedia.com buyersguide.gawdamedia.com

The Membership Directory is the most extensive directory for our industry. It contains key contacts for all member companies, allowing members to communicate directly with those they are trying to reach at other GAWDA member companies.

• White Pages – Board of Directors, Committees, Past Presidents, and Regional Meeting Chairs.

• Red Pages – Contact info & logo for 270+ welding & gas supply distributorships

• Blue Pages – Contact info for 230+ supplier companies • Yellow Pages – Geographical list of distributor branches

MEMBERSHIP DIRECTORY

and suppliers

PRICING: • Full Page $4065 • Half Page $2810 (Horizontal / Vertivcal) • Quarter Page $1950 • Business Card $700 | 3.375” x 2.3” • Double Business Card $1300 | 7” x 2.3” or 3.375” x 5” • Distribution: each member company receives at least one copy of the printed membership directory and the digital PDF is sent to member companies upon request.

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SPECIAL PUBLICATIONS BU Y E RS G U ID E K E Y F E AT U R E S

A self-service communication platform for GAWDA Members.

CLASSIFIEDS

buyersguide.gawdamedia.com

• Used Equipment

• Excess Inventory

• Storage Space

• Other

• Offer Deals

EVENTS Post industry events: • Classes • Podcasts • Training • Webinars • Product Demos (virtual or in person)

REPORTING

Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen.

Listing summary can be seen when a category is searched.

Detail stats are when someone clicks on your listing and views the content within the listing detail page.

LISTINGS All GAWDA supplier members have a listing.

Listings are displayed in order of sponsorship status.

Sponsorship details can be found on page 2.

What is listing summary?

CATEGORIES List more categories to boost your listing views.

Consider including a logo and description for branding on summary results pages while users are exploring categories.

What is listing detail?

ARTICLES

• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.

Articles are posted in the weekly newsletter as well as inside your company listing. The article will live on the online Buyers Guide for 1 year.

• Message from company leadership

• Catalog Release

• New Product Announcements

• General Promotion

• Milestone Celebrations

• Case Studies

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SPECIAL PUBLICATIONS

BU YE RS G U ID E S P ONS O R S HI P PR I C I NG/ D ETA IL S

PLATINUM

GOLD

$4,610

SILVER

$3,085

$2,180

BRONZE

BASIC

$650

Complimentary with GAWDA Membership

Logo + 30 word description Logo on Thank you Bronze Sponsor Page - see page 5 of 2019 BG

Company Name, Address, Website, Phone #, POC Email.

2 Categories Up to 5 pictures/videos Catalog Key Contacts - photos, phone, email

1 Category

Supplier Articles (2) Discussions

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PRINT Full Page Ad Full Page Company Profile 90 word description – show text ad and logo Logo on Thank you Platinum Sponsor Page - see page 5 of 2019 BG

Half Page Ad Logo + 60 word description Logo on Thank you Gold Sponsor Page - see page 5 of 2019 BG

Quarter Page Ad Logo + 30 word description Logo on Thank you Silver Sponsor Page - see page 5 of 2019 BG

ONLINE LISTING 10 Categories 20 pictures/videos Buying Group Badges Catalog Key Contacts - photos, phone, email

6 Categories Up to 15 pictures/videos Buying Group Badges Catalog Key Contacts - photos, phone, email

4 Categories Up to 10 pictures/ videos Buying Group Badges Catalog Key Contacts - photos, phone, email

ACCESS TO THESE TABS ONLINE Supplier Articles (12) Events Classifieds Discussions

Supplier Articles (9) Events Classifieds Discussions

Supplier Articles (6) Events Classifieds Discussions

BONUS 728 x 90 mobile banner for 3 months online buyers guide. ($1200 Value)

320 x 100 mobile banner for 2 months online buyers guide. ($500 Value)

320 x 100 mobile banner for 1 month online buyers guide. ($250 Value)

ANNUAL Billing Only for Buyers Guide Sponsorships.

Companies are displayed in order of their status (Platinum, Gold, Silver, Bronze, then Basic) at buyersguide.gawdamedia.com

240 SUPPLIER PARTNERS

To Grow Welding and Gas Distributorships

2023

BUYER’S

GUIDE

buyersguide.gawdamedia.com

VIEW THE 2022 BUYERS GUIDE

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WEBSITE ADS

G AWDAMEDIA . C OM \ BU Y E R S G U I D E .G AW D AM E D I A . C OM

DIGITAL AD RATES Size

Monthly

Leaderboard and footer: 728x 90

$420

Mobile Banner: 320 x 100

$265

Square Banner 250 x 250

$265

Skyscraper: 160 x 600

$210

AD EXAMPLES

AD EXAMPLES

AD EXAMPLES

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NEWSLET TER ADS G AW D A C O N N E C TIO N GAWDA CONNECTION NEWSLETTER Pixels

1 banner

4 banners

6 banners

9 banners

12 banners

1

Horizontal Spotlight Ad* 24 available per year

600 X 300

$2,500

2

Banner Ad 120 available per year

600 X 150

$1,600

$3,990

$5,040

$6,145

$6,930

3

Product Showcase

250 X 250

$1,050

$2,730

$3,150

$3,780

$4,410

4

Feature Catalog

PDF

$550

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* Also includes logo and 40-word teaser at top of e-mail

1 CONNECTION

SPOTLIGHT ADS

SPOTLIGHT TEASER

SPOTLIGHT BANNER 600 X 300

Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to: • A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice This includes a product showcase, statistical reporting total opens and how many clicks.

Banner Image Size: 600x300 pixels.

Logo Size: 200 pixels wide.

One per issue.

2 CONNECTION

3 PRODUCT SHOWCASE Show off a specific product or service in the new product showcase section of the GAWDA Connection. Posted for 1 month in the online Buyers Guide.

4 FEATURE CATALOG See more information on page

CONNECTION STATS INDUSTRY AVERAGE OPEN RATE IS 11% • 4,500+ Subscribers • Avg open rate:

38%

• Avg unique opens:

1,555

BANNER ADS

PRODUCT SHOWCASE

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These Banner Ads show up in the GAWDA Connection.

This includes a product showcase, statistical reporting total opens and how many clicks.

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VIEW A GAWDA CONNECTION E-MAIL

_________ ________

TWO GREAT WAY S TO A D V ER T I S E

New episodes released each month on the 15th

3 MINUTE SUPPLIER INTERVIEW $2625 *PREMIER POSITION* ONE PER EPISODE Three minute all-eyes-on segment that gives the opportunity to discuss your business our news anchor, Steve. He asks engaging questions to showcase your company in an authentic & high impact manner.

COMMERCIALS

Book your commercial spots for Season 3 of GAWDA TV in 2023!

• 15 SECOND $790 or 5 for $3150 • 30 SECOND $1050 or 5 for $4200 OPTIONS INCLUDE: • Video clip submitted to us

Spots are first come first served including the order they appear in the episodes.

• Have the broadcaster show an image and read your commercial.

• 15 seconds: approximately 30-40 words • 30 seconds: approximately 60-80 words GREAT FOR: • New Product Announcements • Company Branding A pack of 4 to 6 is recommended to campaign throughout a series of episodes.

Special Offer Save 30% on your advertisement when you purchase a print ad in Welding and Gases Today!

Check Out All GAWDA TV Episodes Here!

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LISTINGS MANAGEMENT

DIRECTORY LISTINGS

SERVICES

DIRECTORY LISTINGS IN 38 BUSINESS DIRECTORIES

GAWDA MEDIA STAFF CAN HELP MANAGE YOUR ONLINE LISTINGS

Getting your business listed across the internet is the best way to attract new customers and increase your revenue.

$75/hr. Contact Timh@gawdamedia.com for more information.

No matter what you offer, potential customers are looking for it online. Are they finding you? Inaccurate listings lead to missed opportunities.

REVIEW MANAGEMENT

Manage your online reputation and make sure you look good in your customer’s eyes. Use the Dashboard Hub to monitor all reviews, respond to them in real time and stay on top of your online reputation.

ACCESS ALL REVIEWS FROM ALL PLATFORMS ON ONE PAGE • Track total reviews and overall ranking

• View an evolution of your overall ranking over time • Respond to reviews on multiple platforms (Google, Facebook, etc.) from one location

+ more

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SUPPLIER CATALOG LIBRARY

LET US PROMOTE YOUR COMPANY CATALOG - $550/YEAR Let us host your company catalog on GAWDA Media’s supplier catalog library.

• Easy Click Through Professional Catalog • Easier File Transfer To Clients • Bring More Views To Your Print Catalog • Featured In One Gawda Connection Newsletter Per Year

WE PROVIDE YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics (Impressions, Reads, etc.)

• Devices Used To View Your Catalog (Desktop/Mobile) • Where In The World Your Readers Are

Check Out The Supplier Catalog Library Here!

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Let’s get

@GAWDAMEDIA

@GAWDAMEDIA

gawdamedia.com

social!

GAWDATV

|

/GAWDAMEDIA

/company/gawdamedia

buyersguide.gawdamedia.com

Sign up for GAWDA’s Member Newsletter and stay updated on the latest from GAWDA and news about Members.

Published on the 1st and 15th of each month.

SUBSCRIBE

ubscribe for yourself or your team by visiting: S https://bit.ly/GAWDAConnection

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