2024 Media Kit & Sponsorships
distributors & suppliers of the Gases & Welding Distributors Association through digital, print publications, marketing, and social media. Keep reading to discover the opportunities. MEMBERSHIP DIRECTORY 2023 DISTRIBUTOR MEMBERS BUYER’S GUIDE 2024 SUPPLIER PARTNERS gawdamedia.com | buyersguide.gawdamedia.com
Connecting
Yearly Campaign Perks
Celebrating an Anniversary in 2024? We offer an Anniversary Package $5000 Includes: • Full Page ad + anniversary write up in Welding & Gases Today Q3 Issue • Receive a High-Res PDF that can be framed for your office • GAWDA Connection banner ad • Online banner for 3 months GAWDA Members Commemorate Milestone Anniversaries Congratulations to all GAWDA members celebrating milestone anniversaries in 2023. BY STEVE GUGLIELMO G AWDA members represent the best-of-the-best companies in the gases and welding industries. EachyearintheSummerissue,werecognizethose GAWDAMemberscelebratingmilestoneanniver- saries. In this issue’s President’s Column on page XX, GAWDA President Robert Anders explored the three C’s of longevity. We want to add a fourth C for this column: Congratulations to all thoseGAWDAmemberscelebratinganniversariesthisyear!And ifyouhaveamilestoneanniversarycomingupin2024andwould liketobefeaturedinthiscolumnnextyear,pleasereachouttoday at steveg@gawdamedia.com Today,VolunteerhasfivelocationsinTennessee(Nashville, Knoxville, Tullahoma, Baxter, and Jackson) and 81 employees. “The culture at Volunteer is probably best described as a workfamily,”saysMcMurtry.“Weloveourpeople. thinksome might view this as a weakness, but we believe it has been a strength of ours over the years that has helped us retain our people. As we have grown it has been more important to get this message out to all branch locations.” Recently,thecompanyjoinedtheMeritusGasPartnersfed- eration,whichhasthecompanyfeelingbullishaboutitsfuture, as it enters its next 50 years. Concludes McMurtry, “The increased opportunity for our employees to grow inside a larger organization is much more than what we could have ever imagined.” Third Quarter 2023 Welding & Gases Today Welding & Gases Today Third Quarter 2023 ANNIVERSARIES Third Quarter 2023 61 GAWDA MEMBER 165 YEARS S – Norton Abrasives In 1858, Franklin Norton and his older cousin, Frederick Hancock opened a pottery shop in Worcester, Massachu- setts,calledtheWaterStreetPotteryShop.In1873,oneofthe employeesoftheshopinventedagrindingwheelthatwould set in motion the next century and a half of history. In1885,sevenWorcesterentrepreneursboughtthepatent for the grinding wheel as well as the company name and so, Norton Company was born. The founders purchased land in the city’s Greendale sec- tion,whichwasthenfarmland,andbuilttheirfirstgrinding wheelplant.Nortonhasoccupiedthatlandeversince,where twoofthefounders,JohnJeppsonandMiltonHiggins,their sons, and grandsons, then managed the company until the 1970s. What began as a tiny start-up began to grow rapidly. By 1920, thecompanywasoneofthe400largestindustrialcompaniesinthe UnitedStates.AsNortongrew,itdiversifiedintoindustrialproducts other than abrasives, and became a major multinational corpora- tion.Nortonbecameapubliclyheldcompanyin1962. PAGE 2
2024 Bonus Coverage OXYGEN ELITE $40k+ NITROGEN NEXUS $30K - $40K HELIUM HEIGHTS $20K - $30K ARGON ALLIES $10K – $20K Strategy Calls with GAWDA Media Per Year 4 2 1 Take Your Booth Beyond the Convention with Contact booth interviews at the SMC & AC Contact booth interview at either the SMC or AC -# of GAWDA Connection Banner Ads 4 2 1 # of Product Showcases 4 2 1 1 # of Membership Directory Business Card ads 4 2 1 1 Banner ad on gawdamedia.com for 12 months Banner ad on buyersguide.gawdamedia.com for 12 months Rates for print ads 12x 9x 6x 4x
GAWDA Connection
NEWSLETTER BANNERS
1 CONNECTION SPOTLIGHT ADS
Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to:
• A photo gallery
• Case study
• Success story
• Product promotion
• Sponsored content article –new
• Other content of your choice Also included:
• A product showcase
• Statistical reporting - total opens and how many clicks.
Banner Image Size: 600x300 pixels.
Logo Size: 200 pixels wide. One per issue.
2 CONNECTION BANNER ADS
These Banner Ads show up in the GAWDA Connection. Also included:
• A product showcase
• Statistical reporting - total opens and how many clicks.
3
PRODUCT SHOWCASE
Show off a specific product or service in the new product showcase section of the GAWDA Connection. Posted for 1 month in the online Buyers Guide.
4 FEATURE
CATALOG
See more information on page 12.
SPOTLIGHT BANNER 600 X 300
Pixels 1 banner 4 banners 6 banners 9 banners 12 banners Horizontal Spotlight Ad* 24 available per year 600 X 300 $2,500 Banner Ad 600 X 150 $1,680 $4,190 $5,290 $6,450 $7,275 Product Showcase 250 X 250 $1,050 $2,730 $3,150 $3,780 $4,410 Feature Catalog PDF $600 SPOTLIGHT TEASER VIEW A GAWDA CONNECTION E-MAIL * Also includes logo and 40-word teaser at top of e-mail PRODUCT SHOWCASE 1 2 3
Industry average open rate is only 11% The GAWDA Connection average open rate is 49% We have 3,800+ subscribers
average
1,775
opens per newsletter.
The
and an
of
unique
4 PAGE 3 Newsletter Ads GAWDA Connection STATS
DIGITAL AD RATES
gawdamedia.com \ buyersguide.gawdamedia.com AD EXAMPLE AD EXAMPLE AD EXAMPLES AD EXAMPLE PAGE 4 Website Ads
Size (pixels) Monthly Leaderboard and footer: 728 x 90 $440 Mobile Banner: 320 x 100 $280 Square Banner 250 x 250 $280 Skyscraper: 160 x 600 $220 Sponsored Link $220 DOWNLOAD THE GAWDA BUYER’S GUIDE APP Just search “GAWDA” in the app store.
Reserve your commercial spots for Season 4 of GAWDA TV in 2024! Spots are first come first served including the order they appear in the episodes.
PAGE 5 GAWDA TV Ads 1. Supplier Interview $2755 2. Vendor of the Month* $2755 *New for 2024 3. Commercials 30 SECOND $1100 or 5 for $4410 Three Great Ways
Advertise Check Out All GAWDA TV Episodes Here! New episodes released each month on the 15th
To
Buyers Guide Sponsorships
PAGE 6
2025 Buyers Guide Sponsorship Pricing/Details DIAMOND $12,000 PLATINUM $5070 GOLD $3395 SILVER $2400 BRONZE $715 BASIC Complimentary with GAWDA Membership PRINT Ad page size 2 Page Spread 2 Page Spread 1/2 1/4 Company Profile Logo + description in listing Logo + 90 words Logo + 90 words Logo + 60 words Logo + 30 words Logo + 30 words Sponsor Recognition Year Round Logo on Thank You Pages Company Name, Address, Website, Phone #, POC Email. ONLINE LISTING # of Categories 10 10 6 4 2 1 # of photos/videos 20 20 16 10 5 Buying Group Badges Key Contactsphotos, phone, email 4 4 2 1 1 BONUS CONTENT GAWDA Media onsite visit resulting in a 3 part video series # of SEO Articles 12 12 9 6 2 Events Classifieds Supplier Catalog Library Banner Leaderboard + Mobile Banner Leaderboard + Mobile Banner Square Banner Mobile Banner ANNUAL Billing Only for Buyers Guide Sponsorships. Companies are displayed in order of their status (Platinum, Gold, Silver, Bronze, then Basic) at buyersguide.gawdamedia.com BUYER’S GUIDE buyersguide.gawdamedia.com 2023 240 SUPPLIER PARTNERS To Grow Welding and Gas Distributorships VIEW THE 2023 PRINT BUYERS GUIDE VIEW THE ONLINE BUYERS GUIDE
Online Buyer’s Guide Features
A self-service communication platform for GAWDA Members. buyersguide.gawdamedia.com
Listings
All GAWDA supplier members have a listing. Listings are displayed in order of sponsorship status. Sponsorship details can be found on page 2.
Categories
List more categories to boost your listing views. Consider including a logo and description for branding on summary results pages while users are exploring categories.
SEO Articles
Articles are shared in the GAWDA Connection newsletter as well as inside your company listing.
• Message from company leadership
• New Product Announcements
• Case Studies
• Catalog Release
• Milestone Celebrations
• General Promotion
Classifieds Cost: $200
• Used Equipment
• Storage Space
• Offer Deals
each
• Excess Inventory
• Other
Events
Post industry events:
• Classes
• Podcasts
• Training
• Webinars
• Product Demos (virtual or in person)
Reporting
Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.
Detail stats are when someone clicks on your listing and views the content within the listing detail page.
What is listing summary?
What is listing detail?
• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.
Supplier Catalog Library
Cost: $600/Year
Let us host your company catalog on GAWDA Media’s supplier catalog library.
• Easy Click Through Professional Catalog
• Easier file transfer to clients (easy download)
• Bring More Views To Your Print Catalog
• Featured in at least one GAWDA Connection Newsletter Per Year
• Yearly Statistics Report
Check Out The Supplier Catalog Library Here!
PAGE 7
Magazine Schedule
1st Quarter (WINTER ISSUE)
DEADLINES:
• Ad Space Reservation: 1/5/24
• Advertising Material Due: 1/12/24
• Debuted in the 2/1 GAWDA Connection plus printed copies mailed to members.
FEATURES:
• Cover Story: Annual Industry Outlook Issue – Distributor and Supplier members discussing emerging trends and expectations for their companies in the industry in 2024
• Introducing the GAWDA Board of Directors
3rd Quarter
(SUMMER ISSUE)
DEADLINES:
• Ad Space Reservation: 6/10/24
• Advertising Material Due: 6/19/24
• Debuted in the 7/15 GAWDA Connection plus printed copies mailed to members.
FEATURES:
• Cover Story: Celebrating Milestone Anniversaries
• Member Profile of a GAWDA Distributor Celebrating a Milestone Anniversary in 2024
• SMC Recap
2nd Quarter (SPRING
ISSUE)
DEADLINES:
• Ad Space Reservation: 3/1/24
• Advertising Material Due: 3/15/24
• Debuted in the SMC Preview Connection and printed copies mailed to each member prior to the SMC.
FEATURES:
• Cover Story: Spring Management Conference Preview
• SMC Speaker Articles
Bonus Distribution at the SMC APRIL 19TH-21ST, 2024 IN SAN ANTONIO, TX
4th Quarter (FALL ISSUE)
DEADLINES:
• Ad Space Reservation: 8/16/24
• Advertising Material Due: 8/23/24
• Debuted in the 9/15 GAWDA Connection Annual Convention Preview plus printed copies mailed to members prior to the AC.
FEATURES:
• Cover Story: GAWDA Annual Convention Preview
• Digital Marketing Strategies
• Reflection from GAWDA President on Year in Office
Bonus Distribution at the AC OCTOBER 11TH-14TH IN PHOENIX, AZ
PAGE 8
READ Q1 2023 READ Q2 2023
READ Q3 2023 READ Q4 2023
Print Ad Rates
Belly Band $3000 ONE ADVERTISER PER ISSUE. ASK FOR AVAILABILITY. INCLUDED BONUS DISTRIBUTION FOR Q2 AND Q4 TO GAWDA EVENTS (must be run in conjunction with 1/2 page or larger inside the magazine.)
Outserts (must be run in conjunction with 1/2 page or larger inside the magazine.)
Select digital ads can be counted toward frequency to discount print rates. These include: Spotlight Ads, Newsletter Banner Ads, and Website Banner Ads.
Featured Article Cost: $4840 Tell your story in your own words. We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website. See an example from Q2 2018 here. Scott Kaltrider Chair Seasoned senior executive with 35+ years of experience in the industrial gas industry with 20+ years of managing a broad spectrum of businesses with direct P&L accountablility including former President of Praxair Distribution Inc. Business managed ranged in size from $20MM-$2Bn in annual revenue. Rob D’Alessandro Vice Chair Former owner of third generation independent distributor in New Jersey. Grew his distributorship to >$225M in annual revenue through acquisitions and creative joint venture arrangements, eventually selling the business to Praxair Distribution Inc. As PDI’s Vice President-Corporate Development for ~15 years, he led the acquisition of >100 distributorships. Reach out to any Meritus representatives to hear more about our mission. DECADES OF DIVERSIFIED INDUSTRY EXPERIENCE. Four of our most involved board members bring decades of diversified industry experience. We are focused on attracting more like-minded individuals who will bring value, ultimately benefitting all Meritus stakeholders Bill Visintainer President Atlas Welding Supply Co. Over a decade working for major compressed gas company. Owned and operated compressed gas distributorship in Alabama for 13 years. Served as GAWDA President 2015-2016. Partnered with Meritus to leverage his expertise globally rather than regionally, diversifying his portfolio while bene tting from Meritus’ growth. Ashley Madray President Gas Innovations Started Gas Innovations as partner in 2002 with the goal to create wholesale company to supply the industrial gas industry with hydrocarbons and related products, packages and services. Gas Innovations is celebrating 20 years of exciting growth. Gas Innovations is widely regarded as the leading supplier of hydrocarbon gases in the US. LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. Interested in Partnering? Setup a 30 minute introductory phone call with Rob D’Alessandro Call or Text: 973.886.7214 | Email: robdalessandro@meritusgas.com The Meritus Model We are building an exceptional national packaged gas company by assembling a federation of great businesses lead by strong management teams. We support our federation members with resources and expertise to accelerate growth and improve profitability. Partners are offered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on a tax efficient basis. Coinvest and partner with us to build the industry’s only national independent gas distributor Why Partner With Meritus? 1) Partner with like-minded entrepreneurs while continuing to run your business 2) Address ownership succession challenges and liquidity needs 3) Invest in a larger, more diversified business 4) Take advantage of: Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other federation members No “Corporate” demands or compulsory rules Retain your employees and facilities www.MeritusGas.com
PAGE 9 Magazine Rates
1x Rate 4x Rate 6x Rate 9x Rate 12x+ Rate 2 Page Spread $8,605 $7,790 $7,670 $7,490 $7,345 Full Page $4,840 $4,270 $4,075 $3,970 $3,895 2/3 Page $3,880 $3,310 $2,990 $3,120 $3,090 1/2 Page $3,240 $2,950 $2,810 $2,765 $2,720 1/3 Page $2,495 $2,160 $2,065 $2,030 $2,005 1/4 Page $2,290 $2,050 $1,900 $1,810 $1,795
1
$2,100 2 Sided $2,625 4 Pages $3,675 8 Pages (stitched) $4,725 CRYOWORKS provides a wide range of products for the storage, distribution, and transfer of cryogenic fluids! CryoWorks, Inc. 3309 Grapevine Street, Jurupa Valley, CA 91752 www.CryoWorks.Net | www.Shop.CryoWorks.Net 951.360.0920 | sales@cryoworks.net Complex Transfer System Design & Engineering Project Management Turn-Key Installations Experienced Sales Staff Family Owned and Operated Made in the USA ISO 9001:2015 certified WELCOME TO WORKS in the field of systems. We are proud to designed, installed, and transfer systems organizations, from 500 companies. Our to a diverse set of aerospace and defense, energy (LNG and beverage, semiconductor, gas, solar, research medical, pharmaceutical, of combined Cryogenics ready to Make It Easy, Make It Fun! Whether you’re gearing up for a space launch or the grand opening of your LN2 ice cream shop, we’ve got you covered for all your cryogenic piping needs! TIGHT SCHEDULE / TIGHT BUDGET? We make things happen! CONTACT US TODAY! Make CryoWorks the source for all your cryogenic transfer needs! Look inside left → Aloha, am I in your way... Brochure tucked into Belly Band Belly Band
Sided
Magazine Specs
Circulation: 2,000 printed + 2,182 average unique e-readers each issue.
Welding and Gases Today is printed and mailed to 2,000 Owners, EVP’s and VP’s of 275 Distributorships and 200 supplier member companies. Q2 and Q4 have bonus distribution of 250 copies at the Spring Management Conference and Annual Convention.
Print Ad Sizes
1/3 Page
1/4 Page
Special requests
For right-hand page, far forward, multiple page rates, assistance composing an advertorial or other special requests, consult your Relationship Manager. Ad copy and imagery for bleed ads MUST remain within live area dimensions.
PAGE 10
Ad Size Dimensions (Trim) Live Area Dimensions With Bleed* 2 Page Spread 16.5” x 11” 15.25” x 10” 16.75” x 11.25” Full Page 8.25” x 11” 7” x 10” 8.5” x 11.25”
Vertical 4.5” x 10”
Page Island 4.5” x 7.5”
Page Horizontal 7” x 4.875”
Page Vertical 3.375” x 10”
Page Square 4.5”
4.875”
2/3 Page
1/2
1/2
1/2
1/3
x
Vertical 2.125”
x 10”
7”
1/3 Page Horizontal
x 3.425”
3.375”
x 4.875”
WGT
important images
must stay within live area. No text near the trim or bleed zones. Total
the GAWDA E-Reader in 2022 1,163.7 hours 2,182 7:59 Average Time Spent Average
Views READ WGT ONLINE
and text
Time Spent Reading
E-Reader
Deadlines:
Ad Space Reservation
– 6/10/24
Advertising Material Due – 6/21/24
Publishes - August 1st
The Membership Directory is the most extensive directory for our industry. It contains key contacts for all member companies, allowing members to communicate directly with those they are trying to reach at other GAWDA member companies.
• Front Section – Board of Directors, Committees, Past Presidents, and Regional Meeting Chairs.
• Red Section – Contact info & logo for 260+ welding & gas supply distributorships
• Blue Section – Contact info for 230+ supplier companies
• Yellow Section – Geographical list of distributor branches and suppliers
Member Directory Print Ad Sizes
Pricing:
• Full Page $4,840
• Half Page $3,240 ( Horizontal/Vertivcal )
• Quarter Page $2,290
• Business Card $735
• Double Business Card $1,365
• Distribution: each member company receives at least one copy of the printed membership directory and the digital PDF is sent to member companies upon request.
important images and text must stay within live area. No text near the trim or bleed zones.
MEMBERSHIP DIRECTORY 2023 www.gawda.org buyersguide.gawdamedia.com OVER 260 DISTRIBUTOR MEMBERS
Ad Size Dimensions (Trim, w x h) Live Area Dimensions With Bleed* 2 Page Spread 16.5” x 11” 15.25” x 10” 16.75” x 11.25” Full Page 8.25” x 11” 7” x 10” 8.5” x 11.25” 1/2 Page Horizontal 7” x 4.875” 1/2 Page Vertical 3.375” x 10” 1/4 Page 3.375” x 4.875” Double Business Card 7” x 2.3” or 3.375” x 5” Single Business Card 3.375” x 2.3”
PAGE 11 Membership Directory
Featured Article
Promote your company with a featured article in 2024!
Cost: $4840
Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full GAWDA membership via:
• Welding & Gases Today Magazine
• A prominent spot in the GAWDA Connection e-newsletter
• A prominent spot pinned on the homepage of GAWDAmedia. com and a sponsored link on the GAWDA Buyers Guide.
• A featured story on the GAWDA Buyers Guide App
• Social Media posts on GAWDA Media’s: Facebook, LinkedIn, and Instagram
OPTIONS
• Bring Your Featured Article to Life by Embedding Video.
• You supply the video (no additional cost to the featured article).
• OR We will make the video. (See video production options on Page 13)
DOWNLOAD THE GAWDA BUYER’S GUIDE APP
Just search “GAWDA” in the app store.
PAGE 12 Experiencing A Beverage-Grade Co2 Supply Issue? Try This Solution SPONSORED
Video Production Offerings
Level 1
GAWDA MEDIA’S FULL PRODUCTION
We travel to your business and do the filming/ photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials
Cost: $5K + Travel
Level 2
GAWDA MEDIA’S EDITING + CREATION
5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.
Cost: $4000
Level 3
GAWDA TV SUPPLIER INTERVIEW
2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.
Cost: $2765
Level 4
CONTACT BOOTH INTERVIEW
Cost: $1200
PAGE 13 Featured Videos
Distribution • GAWDA Connection • GAWDA Media social media pages • gawdamedia.com • GAWDA Buyers Guide • GAWDA TV • GAWDA APP
Ph: 315-445-2347 • 9 Albany St. Suite 2E, Cazenovia, NY 13035 Let’s get social! SUBSCRIBE Subscribe for yourself or your team by visiting: https://bit.ly/GAWDAConnection Sign up for GAWDA’s Member Newsletter and stay updated on the latest from GAWDA and news about Members. Published on the 1st and 15th of each month. GAWDAMEDIA.COM | BUYERSGUIDE.GAWDAMEDIA.COM /GAWDAMEDIA @GAWDAMEDIA /company/gawdamedia GAWDATV
