PAGE TWENTY The Wellington Advertiser, Friday, September 18, 2009
Bridal Tour Town’s merchants will roll out red carpets for special day for all brides-to-be by David Meyer FERGUS - Before they take their walk down the aisle, brides-to-be from all over are being invited to town here to practice - by walking down red carpets. There will be plenty of red carpets rolled out on which to practice, too, as Fergus holds its first ever Red Carpet Bridal Tour on Sept. 26. BIA representative Julia Tinsdale-Biscoe said in an interview that once the idea came from an area business owner, it seemed to be a promotion that will easily fly. “Elora has certain things to offer people,” she said. “Fergus has other things.”
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Among those are businesses that can cater to every wish for the perfect wedding. She rolled off the businesses in the town that can make Fergus a onestop shopping day for all women’s bridal needs. There are two jewellers, two flower shops, several gift and confectionary shops, invitations, wedding cakes, a men’s shop to provide tuxedos, catering, and stores that sell wedding dresses and all the accessories. As well, there are photographers, entertainment services, venues for receptions, and even a limousine service - all in the Business Improvement Area in the downtown. “We realized we had pretty
well everything a bride needs,” Tinsdale Biscoe said. “We’ve got it all.” So, all the businesses involved in the bridal tour will be rolling out red carpets into their stores from 9am to 3pm that day on Sept. 26. The tour begins at the Breadalbane Inn, with parking available across the street, and will include two fashion shows, limousine rides, and a tour of all the shops inside the Business Improvement Area. The idea has been filtering out into the business community for some time now, and Tinsdale-Biscoe said she has even had enquiries from merchants in Elora, and from sev-
eral outside of the BIA boundaries. Everyone seems to be interested. She checked with Centre Wellington Mayor Joanne Ross-Zuj and learned that all BIA promotions and spending are to benefit only BIA members, since the BIA is a separate levy collected by the township. Tinsdale-Biscoe said others may not participate because of the laws governing BIA operations, but she said outside businesses will be able to leave business cards touting their services at participating venues. She added that interest in this event could also spur interest in expanding the current Continued on next page
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