100 Most Awarded Adverts of 2010

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Never to be tamed‌ Can we finish this foreword with as few words as possible? What we hope to say is just simple that our users ought to be independent, determined, open-minded, creatively thinking, and are never to be tamed. Here is a new-year gift for you all - 100 Most Awarded Adverts of 2010, from which you may find for yourself creative trends of the past year and see whether you are IN or OUT? But remember never to be tamed. Mido

In this book we have archived the adverts awarded by the following international festivals: Cannes Lions International Festival of Creativity D&AD Clio Awards The One Show AdPrint Festival Dubai Lynx Awards International Food and Beverage Creative Excellence Awards Golden Award of Montreux Golden Hammer International Advertising Festival International ANDY Awards Prague International Advertising Festival The Art Directors Club Annual Awards The Chip Shop Awards New York Festival International Advertising Awards Golden Drum International Advertising Festival Roses Design Awards The Cresta Awards London International Advertising Awards CĂ­clope International Advertising Craft Festival



001

MEDIA & PUBLISHING


Awarded by 9 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil TV & Cinema Cra…

Yellow Pencil TV & Cinema Ad…

Gold Film

TV & Cinema Advertising: TV C…

TV Commercials 61-120 seconds

Product & Service/Publications …

Cannes Lions

Cannes Lions

Clio Awards

Bronze Film Craft

Bronze Film Craft

Gold Television / Cinema

Film Craft/Direction

Film Craft/Editing

Media

Clio Awards

One Show

One Show

Gold

Gold Pencil

Gold Pencil

Media

Television : over 30'

Cinema : Maximum 3 minutes

Golden Award Montreux

Golden Award Montreux

ANDY Awards

Gold Medal Television / Cinema Humor

Gold Medal Television / Cinema Direction

Gold Television, :30 spots and … Media

ANDY Awards

LIA Awards

LIA Awards

Gold Television, :30 spots and …

Gold Television / Cinema / Digit…

Silver Television / Cinema / Dig…

Editing

Direction

Media Promotion

New York Festival

New York Festival

New York Festival

Grand TV / Cinema

Gold TV / Cinema

Gold TV / Cinema

Television: Acting

Television: Direction

New York Festival

New York Festival

New York Festival

Gold TV / Cinema Television: Editing

Gold TV / Cinema Television: Humor

Gold TV / Cinema Media Promotion: Broadcast

New York Festival

Cresta Awards

Bronze TV / Cinema Television: Copywriting

Winner TV / Cinema / Digital


Wardrobe/Closet (English subt) Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: France Language: French

Executive Creative Director: Stéphane Xibérras Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Director: Matthijs van Heijningen

Watch the video

Never underestimate the power of a great story.

Click for full credits

100 most awarded adverts of 2010



002

PUBLIC INTEREST & NON-PROFIT


Awarded by 9 international festivals Cannes Lions

Clio Awards

One Show

Silver Film Product & Service/Public Health & Safety

Bronze Television / Cinema Public Service

Silver Pencil Public Service: Television

Golden Award Montreux

ANDY Awards

ANDY Awards

Silver Television, over :30 spots Public Service

Silver Television, :30 spots and under Public Service

LIA Awards

LIA Awards

New York Festival

Finalist Television / Cinema / Digital / Web / Mobile Public Service/Social Welfare Campaign

Finalist Integrated Campaign Integrated Campaign

Silver TV / Cinema Healthcare

PIAF

PIAF

PIAF

Gold Campaign

Gold Pro-bono Pro-Bono

Gold Campaign Campaign

PIAF

Cresta Awards

Cresta Awards

Gold Online

Winner TV / Cinema / Digital

Winner Interactive

Gold Medal Television / Cinema Public Interests

Online


Do You Have What it Takes? Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: Ambient & Interactive Language: English

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Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

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100 most awarded adverts of 2010


Big Business Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: TV & Cinema Language: English

Watch the video Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

Click for full credits

100 most awarded adverts of 2010


Customer Service Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: TV & Cinema Language: English

Watch the video

Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

Click for full credits

100 most awarded adverts of 2010


Lecture Hall Brand: American Legacy Foundation Agency: Arnold, Boston, MA Industry: Public interest & Non-profit Media: TV & Cinema Language: English

Watch the video Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

Click for full credits

100 most awarded adverts of 2010


003

ELECTRONICS & AUDIO-VISUAL


Awarded by 8 international festivals D&AD

Cannes Lions

Cannes Lions

Yellow Pencil

Gold Direct

Silver Outdoor

Mobile Marketing

Use of Direct Marketing/Ambien…

Ambient/Ambient: Special Build

Cannes Lions

Cannes Lions

Cannes Lions

Silver Promo

Silver Promo

Bronze Direct

Use of Promo & Activation/Amb…

Use of Promo & Activation/Best…

Product & Service/Commercial …

Cannes Lions

Cannes Lions

Cannes Lions

Bronze Direct

Silver Cyber

Silver Cyber

Best Integrated Campaign/Best…

Digitally Led Integrated Campai…

Other Interactive Digital Solutio…

Clio Awards

Clio Awards

ANDY Awards

Gold Billboard Fresh Approach

Silver Billboard Business Equipment/Services

Bronze Out of Home Communication Products & Ser…

LIA Awards

LIA Awards

LIA Awards

Gold Billboard

Silver Digital

Gold Digital

Telecommunications

Weird Wonderful Work

Navigation/Interactivity

LIA Awards

New York Festival

New York Festival

Bronze The New Category

Grand Avant-Garde

Gold Avant-Garde

The NEW Category

Avant-Garde: Ambient

New York Festival

New York Festival

Art Directors Club

Gold Personal Products

Gold Interactive Tools

Bronze Interactive Interactive Website Product/Ser…

Cresta Awards Winner Ambient Media


The World's Biggest Signpost Brand: Nokia Agency: Farfar, Stockholm Industry: Electronics & Audio-Visual Media: Ambient & Interactive Market: Sweden

Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson

Watch the video Connecting People

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100 most awarded adverts of 2010


World's Biggest Signpost Brand: Nokia Agency: Farfar, Stockholm Industry: Electronics & Audio-Visual Media: Cyber Market: Sweden

Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson

Click for full credits

100 most awarded adverts of 2010


004

CULTURE, RECREATION & SPORT


Awarded by 7 international festivals D&AD

Cannes Lions

Cannes Lions

Yellow Pencil

Gold Titanium & Integrated

Gold Cyber

Digital Advertising: Digital Adver…

Titanium and Integrated

Websites & Microsites/Travel, E…

Cannes Lions

Cannes Lions

Cannes Lions

Silver Cyber

Silver Cyber

Bronze Cyber

Craft/Animation

Craft/Illustration and Graphic D…

Craft/Interface & Navigation

Clio Awards

ANDY Awards

LIA Awards

Silver

Gold Digital

Bronze The New Category

Public Service

Public Service

The NEW Category

New York Festival

Art Directors Club

Art Directors Club

Gold Digital and Interactive Educational Institutions

ADC Hybrid

Gold ADC Hybrid Interactive Website Non-Profit/…

Art Directors Club Silver ADC Hybrid Interactive Website Design Non…


We Choose The Moon Brand: John F. Kennedy Library and Museum Agency: The Martin Agency, Richmond, CA Industry: Culture, Recreation & Sport Media: Cyber

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Creative Director: Joe Alexander, Jon Hills Copywriter: Wade Alger Art Director: Ben Tricklebank, Brian Williams Director: Jarrod Bull, Oscar Trelles

Click for full credits

100 most awarded adverts of 2010


We Choose The Moon Brand: John F. Kennedy Library and Museum Agency: The Martin Agency, Richmond, CA Industry: Culture, Recreation & Sport Media: Cyber

Creative Director: Joe Alexander, Jon Hills Copywriter: Wade Alger Art Director: Ben Tricklebank, Brian Williams Director: Jarrod Bull, Oscar Trelles

Click for full credits

100 most awarded adverts of 2010


005

ALCOHOLIC DRINKS


Awarded by 7 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Film Craft

Silver Film Craft

Silver Television / Cinema

Film Craft/Production Design

Film Craft/Special Effects & Co…

Visual Effects

Clio Awards

Clio Awards

Clio Awards

Bronze Television / Cinema

Bronze Television / Cinema

Bronze Television / Cinema

Beverages/Non-Alcoholic

Music Original

Sound Design

Cíclope

Golden Award Montreux

Golden Award Montreux

Gold Live Action

Gold Medal Television / Cinema

Gold Medal Television / Cinema

LIVE ACTION. Best Visual Effects

Animation/Special Effects

Beverages Alcoholic

LIA Awards

LIA Awards

New York Festival

Bronze Television / Cinema / Di… Cinematography

Silver Television / Cinema / Dig… Editing

Gold Art and Technique Television: Art Direction

New York Festival

New York Festival

New York Festival

Gold Art and Technique

Gold Art and Technique

Silver Art and Technique

Television: Cinematography

Television: Special Effects

Television: Editing

New York Festival

New York Festival

Cresta Awards

Silver Art and Technique

Bronze Art and Technique

Winner TV / Cinema / Digital

Television: Direction

Television: Original Music


Bring it to Life Brand: Guinness Agency: BBDO, London (England) Industry: Alcoholic drinks Media: TV & Cinema Published: Nov., 2009 Language: English

Watch the video Executive Creative Director: Paul Brazier Copywriter: Paul Brazier Art Director: Paul Brazier Director: Johnny Green

Bring It To Life

Click for full credits

100 most awarded adverts of 2010



006

HOUSE, GARDEN & PETS


Awarded by 6 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Grand Prix Film

Silver Film Craft

Silver Film

Product & Service/Cosmetics &…

Film Craft/Direction

Product & Service/Cosmetics &…

Clio Awards

One Show

One Show

Bronze Television / Cinema

Gold Pencil

Silver Pencil

Direction

Television : 30'

Television : 30'

One Show

ANDY Awards

LIA Awards

Silver Pencil

Silver Television, over :30 spots

Gold Television / Cinema / Digit…

Television : 20 and under

Cosmetics

Cosmetics/Toiletries/Pharmace…

LIA Awards

LIA Awards

New York Festival

Gold Television / Cinema / Digit… Direction

Gold Television / Cinema / Digit… Visual Effects

Silver TV / Cinema Cosmetics/Beauty Aids/Toiletries


The Man Your Man Could Smell Like Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English

Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz

Watch the video

Smell Like A Man, Man.

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100 most awarded adverts of 2010


Different Scents for Different Gents Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English

Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz

Watch the video

Smell Like A Man, Man.

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100 most awarded adverts of 2010


Kiss Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz

Click for full credits

100 most awarded adverts of 2010


Did You Know Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz

Smell Like A Man, Man.

Click for full credits

100 most awarded adverts of 2010


007

MEDIA & PUBLISHING


Awarded by 6 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Outdoor

Silver Promo

Silver Promo

Ambient/Ambient: Digital Outdoor

Use of Promo & Activation/Amb…

Use of Promo & Activation/Best…

Cannes Lions

Cannes Lions

Cannes Lions

Silver Cyber

Bronze Film

Bronze Design

Craft/Best Use of Video

Other Film Content/Integrated F…

Corporate or Brand Identity/Digi…

Cannes Lions

Clio Awards

One Show

Bronze Design

Silver Integrated Campaign

Gold Pencil

Environmental Design/Environm…

Experiential Advertising

One Show

ANDY Awards

LIA Awards

Silver Pencil Outdoor

Bronze Out of Home Media

Gold Non-traditional Media Promotion

LIA Awards

LIA Awards

Art Directors Club

Bronze Digital

Finalist Television / Cinema / Di…

Gold Graphic Design

Media Promotion

Media Promotion

Advertising Collateral Advertisin…

Art Directors Club Gold Graphic Design Design Environmental Design E…


HBO Cube Film Installation Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Ambient & Interactive Market: United States Language: English

Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

Watch the video It's More Than You Imagined

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100 most awarded adverts of 2010


WWW.HBOIMAGINE.COM Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Cyber Market: United States Language: English

Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

Click for full credits

100 most awarded adverts of 2010


The Affair Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States Language: English

Watch the video Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

Click for full credits

100 most awarded adverts of 2010


Art Heist Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States Language: English

Watch the video Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

Click for full credits

100 most awarded adverts of 2010


008

NON-ALCOHOLIC DRINKS


Awarded by 6 international festivals Cannes Lions

Cannes Lions

Golden Award Montreux

Silver

Silver Cyber

Gold Medal Television / Cinema

Viral Marketing

Viral Advertising/Viral Marketing

Music

ANDY Awards

LIA Awards

New York Festival

Bronze Digital

Finalist Integrated Campaign

Gold Art and Technique

Beverage/Non-Alcohol

Integrated Campaign

Interactive: Art Direction

New York Festival

New York Festival

Cresta Awards

Silver Mixed Media

Silver TV / Cinema

Winner Interactive

Mixed Media : Beverages Non-‌

Beverages Non-Alcoholic


Rollerbabies Brand: Evian Agency: Euro RSCG, Paris Industry: Non-alcoholic drinks Media: Ambient & Interactive Published: Jul., 2009 Market: France Language: French

Watch the video Executive Creative Director: Rémi Babinet Creative Director: Vincent Vella Copywriter: Pierre Duquesnoy, Valérie Chidlovsky Art Director: Agnès Cavard, David Tamayo, Gregory Ferembach Director: Michael Gracey

Click for full credits

100 most awarded adverts of 2010


Roller Babies Brand: Evian Agency: Euro RSCG, Paris Industry: Non-alcoholic drinks Media: TV & Cinema Published: Jul., 2009 Market: France Language: French

Watch the video Executive Creative Director: Rémi Babinet Creative Director: Vincent Vella Copywriter: Pierre Duquesnoy, Valérie Chidlovsky Art Director: Agnès Cavard, David Tamayo, Gregory Ferembach Director: Michael Gracey

Live Young

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100 most awarded adverts of 2010


009

MEDIA & PUBLISHING


Awarded by 5 international festivals D&AD

D&AD

D&AD

Yellow Pencil

Yellow Pencil Poster Advertising

Yellow Pencil Integrated

Outdoor Advertising: Poster Ad‌

Outdoor Advertising

D&AD

Clio Awards

Clio Awards

Black Pencil Graphic Design

Grand Print

Grand Poster

Leaflets

Media

Media

Clio Awards

Clio Awards

Clio Awards

Gold Billboard

Bronze

Grand Integrated Campaign

Media

Collateral

One Show

One Show

ANDY Awards

Gold Pencil Outdoor

Gold Pencil Innovation in Advertising

Gold Integrated Media

ANDY Awards

ANDY Awards

Art Directors Club

Gold Integrated

Gold Out of Home

Silver Advertising

Media Campaign

Media Campaign

Advertising Integrated Advertisi‌


Trillion Dollar Campaign (270 sec) Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Ambient & Interactive Market: South Africa

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Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler

Click for full credits

100 most awarded adverts of 2010


Fight the Regime Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Print Market: South Africa

Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler

Click for full credits

100 most awarded adverts of 2010


Cheaper Than Money Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Print Market: South Africa

Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler

Click for full credits

100 most awarded adverts of 2010


Z$250,000,000 Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Print Market: South Africa

Executive Creative Director: Damon Stapleton Creative Director: Nicholas Hulley Copywriter: Raphael Basckin Art Director: Nadja Lossgott, Shelley Smoler

Click for full credits

100 most awarded adverts of 2010


010

AUTOMOTIVE & SERVICES


Awarded by 5 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold Film

Silver Film

Bronze Television / Cinema

Product & Service/Other Vehicl…

Product & Service/Other Vehicl…

Automotive Products/Services

Cíclope

Golden Award Montreux

LIA Awards

Bronze Live Action

Gold Award Television / Cinema

Gold Television / Cinema / Digit…

LIVE ACTION. Best Direction

Automotive Products

Retail

LIA Awards Silver Television / Cinema / Dig… Retail


Inheritance Brand: Car One Agency: Leo Burnett, Buenos Aires Industry: Automotive & Services Media: TV & Cinema Market: Spain Language: Spanish

Watch the video Chief Creative Officer: Pablo Capara, Seto Olivieri Creative Director: Carmelo Maselli, Luis Sanchez Zinny Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli Director: Augusto Giménez Zapiola

Click for full credits

100 most awarded adverts of 2010


Blueberries Brand: Car One Agency: Leo Burnett, Buenos Aires Industry: Automotive & Services Media: TV & Cinema Market: Spain Language: Spanish

Watch the video Chief Creative Officer: Pablo Capara, Seto Olivieri Creative Director: Carmelo Maselli, Luis Sanchez Zinny Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli Director: Augusto Giménez Zapiola

Click for full credits

100 most awarded adverts of 2010


011

ELECTRONICS & AUDIO-VISUAL


Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Bronze Film

Gold Film Craft

Silver Film Craft

Product & Service/Entertainmen…

Film Craft/Cinematography

Film Craft/Direction

Clio Awards

Clio Awards

ANDY Awards

Bronze Television / Cinema

Bronze Television / Cinema

Bronze Television, :30 spots an…

Music Adaptation

Visual Effects

Direction

LIA Awards

LIA Awards

LIA Awards

Gold Television / Cinema / Digit…

Gold Television / Cinema / Digit…

Bronze Television / Cinema / Di…

Music Adaptation

Animation

Editing

LIA Awards

LIA Awards

Art Directors Club

Gold Television / Cinema / Digit… Visual Effects

Finalist Television / Cinema / Di… Recreational

Silver Advertising Advertising Broadcast Craft/Digi…


The Life Brand: Xbox Agency: agencytwofifteen, San Francisco, CA Industry: Electronics & Audio-Visual Media: Cyber Language: English

Watch the video Executive Creative Director: John Patroulis, Scott Duchon Copywriter: Ricky Herrera Art Director: Aramis Isreal Director: Rupert Sanders

Jump in.

Click for full credits

100 most awarded adverts of 2010



012

HOUSE, GARDEN & PETS


Awarded by 5 international festivals Clio Awards

Clio Awards

One Show

Silver Integrated Campaign

Silver Integrated Campaign

Bronze Pencil

Personal Items

Non-broadcast

ANDY Awards

ANDY Awards

New York Festival

Gold Integrated

Gold Integrated

Grand Mixed Media

Personal Products

Direction

New York Festival

New York Festival

New York Festival

Bronze

Grand Mixed Media

Gold Art and Technique

Writing

Mixed Media

Interactive: Copywriting

New York Festival

New York Festival

New York Festival

Silver Art and Technique Interactive: Humor

Silver Avant-Garde Avant-Garde: Webisode

Silver Cosmetics/Beauty Aids/Toiletries

New York Festival

Art Directors Club

Silver

Gold Interactive

Webisodes

Interactive Online Branded Cont‌


Zach Johnson Brand: Tampax Agency: Leo Burnett, Chicago, IL Industry: House, Garden & Pets Media: Cyber Published: Jun., 2009 Market: United States Language: English

Watch the video Chief Creative Officer: John Condon, Mark Tutssel Executive Creative Director: Becky Swanson Creative Director: Dave Loew, Jon Wyville Copywriter: Dave Loew Art Director: Jon Wyville Director: Randy Krallman

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100 most awarded adverts of 2010


Day 1: V-Day (720 sec) Brand: Tampax Agency: Leo Burnett, Chicago, IL Industry: House, Garden & Pets Media: Cyber Published: Jun., 2009 Market: United States Language: English

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Chief Creative Officer: John Condon, Mark Tutssel Executive Creative Director: Becky Swanson Creative Director: Dave Loew, Jon Wyville Copywriter: Dave Loew Art Director: Jon Wyville Director: Randy Krallman

Click for full credits

100 most awarded adverts of 2010


013

AUTOMOTIVE & SERVICES


Awarded by 5 international festivals Clio Awards

Golden Award Montreux

New York Festival

Silver Television / Cinema

Gold Medal

Gold TV / Cinema

Automotive

Automotive

Automobiles

Art Directors Club

Cresta Awards

Bronze Advertising

Winner TV / Cinema / Digital

Advertising Broadcast Media T‌


Shopping Brand: Citroën Agency: H, Suresnes Industry: Automotive & Services Media: TV & Cinema Published: Feb., 2009 Language: English

Watch the video Creative Director: Gilbert Scher, Giovanni Porro Copywriter: Marco Venturelli Art Director: Luca Cinquepalmi Director: Acne

Click for full credits

100 most awarded adverts of 2010


Guitare Brand: Citroën Agency: H, Suresnes Industry: Automotive & Services Media: TV & Cinema Published: Feb., 2009 Language: English

Watch the video Creative Director: Gilbert Scher, Giovanni Porro Copywriter: Marco Venturelli Art Director: Luca Cinquepalmi Director: Acne

Click for full credits

100 most awarded adverts of 2010


014

HOUSE, GARDEN & PETS


Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Direct

Gold Cyber

Bronze Cyber

Strategy/Best Low Budget Cam…

Other Interactive Digital Solutio…

Viral Advertising/Viral Marketing

Cannes Lions

ANDY Awards

LIA Awards

Titanium Titanium & Integrated

Silver Digital

Gold Digital

Titanium and Integrated

Retail

Retail

LIA Awards

LIA Awards

LIA Awards

Gold Digital

Gold Non-traditional

Silver The New Category

Innovation Online

Retail

The NEW Category

New York Festival

New York Festival

New York Festival

Grand Digital and Interactive Innovative

Gold Avant-Garde Avant-Garde: Innovative Use of…

Gold Best Use of Medium/Websites

New York Festival

New York Festival

New York Festival

Gold

Gold

Gold

Home Appliances/Furnishings

Advertising & Promotional

Place-Based Media

New York Festival

Art Directors Club

Gold

Gold Interactive

Social Network

Interactive Blogs, Communities …


Facebook Tag Brand: IKEA Agency: Forsman & Bodenfors, G?teborg Industry: House, Garden & Pets Media: Cyber Published: Sep., 2009 Language: English

Watch the video Copywriter: Robert Lund Art Director: Adam Ulvegärde Photography: Lennart Sjöberg

Click for full credits

100 most awarded adverts of 2010


Facebook Showroom Brand: IKEA Agency: Forsman & Bodenfors, G?teborg Industry: House, Garden & Pets Media: Direct Market Published: Sep., 2009 Language: English Copywriter: Robert Lund Art Director: Adam Ulvegärde Photography: Lennart Sjöberg

Click for full credits

100 most awarded adverts of 2010


015

PUBLIC INTEREST & NON-PROFIT


Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Radio

Bronze Media

Silver Radio

Craft/Best Use of Radio as a M…

Use of Media/Best Use of Radio

Craft/Best Use of Music and/or …

Golden Drum

Golden Drum

Golden Drum

Golden Drum Grand Prix Radio

Golden Drum Radio

Silver Drum Radio

Social & charity

Television, radio, cinema

Mixed and interactive media

LIA Awards

LIA Awards

LIA Awards

Bronze Television / Cinema / Di…

Gold Radio

Finalist Radio

Music Original

Public Service/Social Welfare

Music Original

LIA Awards

New York Festival

New York Festival

Finalist Digital Music Original

Gold Art and Technique Radio: Original Music

Silver UNDPI: Innovative Use of Media

New York Festival

Cresta Awards

Silver Mixed Media

Winner Interactive

Mixed Media : Healthcare


Sdia Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Ambient & Interactive

Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh

Click for full credits

100 most awarded adverts of 2010


Sdia Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Promotion & Event

Watch the video Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh

Click for full credits

100 most awarded adverts of 2010


Click to listen

Sdia Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Radio

Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh

Click for full credits

100 most awarded adverts of 2010



016

CULTURE, RECREATION & SPORT


Awarded by 5 international festivals Clio Awards

AdPrint

AdPrint

Bronze

Gold Angel

Winner

Entertainment

Art, Culture, Media & Entertain…

Best Use of Illustration

AdPrint

AdPrint

Golden Award Montreux

Silver Angel

Bronze Angel

Gold Medal Print advertising / P…

Art, Culture, Media & Entertain…

Art, Culture, Media & Entertain…

Illustration

Golden Award Montreux

New York Festival

New York Festival

Gold Medal Print advertising / P…

Gold Art and Technique

Silver Art and Technique

Campaign

Print: Art Direction

Print: Illustration

Cresta Awards Winner Outdoor


Goosebumps Brand: Zurich Chamber Orchestra Agency: Euro RSCG Group, Zurich

Creative Director: Axel Eckstein Art Director: Rob Hartmann

Industry: Culture, Recreation & Sport Media: Print Published: Nov., 2008

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100 most awarded adverts of 2010


Heartbeat Brand: Zurich Chamber Orchestra Agency: Euro RSCG Group, Zurich

Creative Director: Axel Eckstein Art Director: Rob Hartmann

Industry: Culture, Recreation & Sport Media: Outdoor Published: Nov., 2008

Click for full credits

100 most awarded adverts of 2010


Tear Brand: Zurich Chamber Orchestra Agency: Euro RSCG Group, Zurich

Creative Director: Axel Eckstein Art Director: Rob Hartmann

Industry: Culture, Recreation & Sport Media: Outdoor Published: Nov., 2008

Click for full credits

100 most awarded adverts of 2010



017

CULTURE, RECREATION & SPORT


Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Direct

Silver Film

Silver Promo

Use of Direct Marketing/Direct …

Product & Service/Business Eq…

Product & Service/Corporate Im…

Golden Drum

Golden Hammer

Golden Hammer

Golden Drum Film

Grand Prix TV Ads

Gold Hammer TV Ads

Corporate advertising

Services (tourism, entertainmen…

LIA Awards

LIA Awards

Cresta Awards

Bronze Television / Cinema / Di…

Silver Television / Cinema / Dig…

Winner TV / Cinema / Digital

Direction

Entertainment


Drama Queen Brand: Young Director Award Agency: TBWA, Helsinki Industry: Culture, Recreation & Sport Media: TV & Cinema Language: English

Watch the video Copywriter: Mira Olsson Art Director: Minna Lavola Photography: Steve Walker Director: Rogier Hesp

Click for full credits

100 most awarded adverts of 2010



018

AUTOMOTIVE & SERVICES


Awarded by 5 international festivals Golden Award Montreux

Golden Drum

New York Festival

Gold Medal Web / Online / Viral…

Golden Drum Grand Prix Intera…

Gold Digital and Interactive

Commercials for web only

Other interactive ads and digital…

Automobiles

Art Directors Club

Cresta Awards

Bronze Interactive

Winner TV / Cinema / Digital

Interactive Online Branded Cont…


Blind Preview Brand: Volvo Agency: Euro RSCG, Amstelveen Industry: Automotive & Services Media: Cyber Published: Oct., 2009 Language: Dutch

Watch the video Creative Director: Bram de Rooij Copywriter: Niels Arnbak Art Director: Marco Antonio Morales Photography: David Griffiths Director: Shearer

Click for full credits

100 most awarded adverts of 2010



019

ALCOHOLIC DRINKS


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Film Craft

Gold Film

Silver Television / Cinema

Film Craft/Copywriting

Other Film Content/Internet Film

Beverages/Alcoholic

One Show

ANDY Awards

Gold Pencil

Gold Digital

Branded Content - Single

Beverage/Alcohol


The Man Who Walked Around The World (Long Version)

Watch the video

Brand: Johnnie Walker Agency: BBH, London (England) Industry: Alcoholic drinks Media: TV & Cinema Language: English

Executive Creative Director: Nick Gill Creative Director: Mick Mahoney Copywriter: Justin Moore Art Director: Justin Moore Director: Jamie Rafn

Click for full credits

100 most awarded adverts of 2010



020

PUBLIC INTEREST & NON-PROFIT


Awarded by 4 international festivals D&AD

Cannes Lions

Cannes Lions

Yellow Pencil Integrated

Grand Prix Titanium & Integrated

Silver Media

Integrated Grand Prix/Titanium …

Use of Media/Best Use of Ambi…

One Show

Art Directors Club

Art Directors Club

Gold Pencil

Gold Interactive

Gold Interactive

Innovation in Advertising

Interactive Beyond The Web (In…

Interactive New Media Innovati…


Livestrong Integrated Campaign Brand: Nike Agency: Wieden + Kennedy, Portland, CO Industry: Public interest & Non-profit Media: Ambient & Interactive

Watch the video

Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Danielle Flagg, Tyler Whisnand Copywriter: Karl Lieberman, Marco Kaye Art Director: Adam Heathcott, Chris Hutchinson, James Moslander, Ryan O'Rourke Director: Alex Barwick, Daniel Sheniak, Frank Budgen

Click for full credits

100 most awarded adverts of 2010



021

CULTURE, RECREATION & SPORT


Awarded by 4 international festivals D&AD

Cannes Lions

Cannes Lions

Yellow Pencil Websites

Gold Cyber

Gold Cyber

Sound Design & Use of Music

Websites & Microsites/Travel, E‌

Craft/Best Music/Sound Design

Clio Awards

New York Festival

New York Festival

Silver

Gold Digital and Interactive

Silver Avant-Garde

Entertainment

Interactive: Sound Design

Avant-Garde: Interactive Tools

New York Festival Silver Art and Technique Entertainment Promotion


Sounds of Hamburg Brand: Philharmonic Orchestra of Hamburg Agency: Jung von Matt, Hamburg Industry: Culture, Recreation & Sport Media: Cyber

Chief Creative Officer: Bernd Kraemer, Goetz Ulmer Copywriter: Ramin Schmiedekampf Art Director: Philip Bartsch, Tommy Norin

Click for full credits

100 most awarded adverts of 2010



022

ALCOHOLIC DRINKS


Awarded by 4 international festivals D&AD

D&AD

Clio Awards

Yellow Pencil

Yellow Pencil

Grand Television / Cinema

TV & Cinema Crafts: Direction

TV & Cinema Advertising: TV C‌

Beverages/Alcoholic

Clio Awards

ANDY Awards

New York Festival

Bronze Television / Cinema

Gold Television, :30 spots and ‌

Gold TV / Cinema

Cinematography

Beverage/Alcohol

Television: Direction

New York Festival

New York Festival

Gold TV / Cinema

Bronze TV / Cinema

Beverages Alcoholic

Television: Cinematography


Water Brand: James Boag Agency: Publicis, Sydney, NSW Industry: Alcoholic drinks Media: TV & Cinema Published: Feb., 2009 Language: English

Watch the video Creative Director: Micah Walker Copywriter: Grant McAloon Art Director: Steve Wakelam Director: Steve Rogers

From pure waters of Tasmania

Click for full credits

100 most awarded adverts of 2010



023

CONFECTIONERY & SNACKS


Awarded by 4 international festivals Cannes Lions

Clio Awards

FAB Awards

Bronze Film

Bronze Television / Cinema

FAB Award TV Cinema

Product & Service/Sweet Foods…

Confections/Snacks

TV/Cinema: Conf. & Snacks

LIA Awards

LIA Awards

LIA Awards

Finalist Television / Cinema / Di…

Bronze Television / Cinema / Di…

Bronze Television / Cinema / Di…

Confections/Snacks

Confections/Snacks

Direction


Betty White Brand: Snickers Agency: BBDO, New York City, NY Industry: Confectionery & Snacks Media: TV & Cinema Language: English

Watch the video Chief Creative Officer: David Lubars Creative Director: Gianfranco Arena, Peter Kain Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Craig Gillespie

You're not you when you're hungry. Snickers satisfies

Click for full credits

100 most awarded adverts of 2010


Road Trip Brand: Snickers Agency: BBDO, New York City, NY Industry: Confectionery & Snacks Media: TV & Cinema Language: English

Watch the video Chief Creative Officer: David Lubars Creative Director: Gianfranco Arena, Peter Kain Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Craig Gillespie

You're not you when you're hungry. Snickers satisfies

Click for full credits

100 most awarded adverts of 2010


024

ELECTRONICS & AUDIO-VISUAL


Awarded by 4 international festivals D&AD

Cannes Lions

LIA Awards

Yellow Pencil Packaging Design

Gold Design

Gold Package Design

Packaging

Packaging Design/Electronics, ‌

Computer Software/Electronics

New York Festival Gold Design Entertainment/Recreational


The Earphones Note Brand: Panasonic Agency: Scholz & Friends, Berlin Industry: Electronics & Audio-Visual Media: Design & Branding

Executive Creative Director: Martin Pross, Matthias Spaetgens Creative Director: Michael Winterhagen Copywriter: Felix John Art Director: Philipp Weber, Walter Ziegler

Click for full credits

100 most awarded adverts of 2010



025

MEDIA & PUBLISHING


Awarded by 4 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Film

Silver Television / Cinema

Bronze Television / Cinema

Product & Service/Publications …

Cinematography

Media

LIA Awards

LIA Awards

LIA Awards

Silver Television / Cinema / Dig…

Silver Television / Cinema / Dig…

Gold Television / Cinema / Digit…

Cinematography

Direction

Music Adaptation

LIA Awards

LIA Awards

New York Festival

Bronze Television / Cinema / Di…

Bronze Television / Cinema / Di…

Gold TV / Cinema

Direction

Cinematography

Media Promotion: Broadcast


Local Radio Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

If you love where you live, be part of it

Click for full credits

100 most awarded adverts of 2010


Sussex Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

Click for full credits

100 most awarded adverts of 2010


Merseyside Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

Click for full credits

100 most awarded adverts of 2010


Essex Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

Watch the video Executive Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

Click for full credits

100 most awarded adverts of 2010


026

PHARMACEUTICAL


Awarded by 4 international festivals Clio Awards

Clio Awards

One Show

Gold Television / Cinema

Silver Television / Cinema

Gold Pencil

Pharmaceuticals

Pharmaceuticals

Television : 20 and under

ANDY Awards

ANDY Awards

ANDY Awards

Bronze

Bronze Television, :30 spots an…

Bronze Television, over :30 spots

Health & Medical Products & S…

Health & Medical Products & S…

Health & Medical Products & S…

ANDY Awards

Art Directors Club

Art Directors Club

Bronze Television, :30 spots an…

Silver Advertising

Silver Advertising

Health & Medical Products & S…

Advertising Broadcast Media T…

Advertising Broadcast Media T…


Strolling Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English

Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers

Talk to your doctor.

Click for full credits

100 most awarded adverts of 2010


Antiquing Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English

Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers

Talk to your doctor.

Click for full credits

100 most awarded adverts of 2010


Reading Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English

Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers

Talk to your doctor.

Click for full credits

100 most awarded adverts of 2010


Sports Brand: Viagra Agency: Taxi, Toronto, ON Industry: Pharmaceutical Media: TV & Cinema Market: Canada Language: English

Watch the video Chief Creative Officer: Steve Mykolyn Executive Creative Director: Darren Clarke Copywriter: Emilie Larocque, Nathan Monteith, Stefan Wegner Art Director: Nathan Monteith, Stefan Wegner Director: ThePerlorian Brothers

Talk to your doctor.

Click for full credits

100 most awarded adverts of 2010


027

PHARMACEUTICAL


Awarded by 4 international festivals Cannes Lions

Cannes Lions

One Show

Gold Outdoor

Bronze Press

Bronze Pencil

Billboards & Street Furniture/Ph…

Newspaper and Magazine/Prod…

Outdoor

LIA Awards

LIA Awards

Cresta Awards

Silver Print

Bronze Poster

Winner Press

Consumer Campaign

Cosmetics/Toiletries/Pharmace…


Pain Brand: Strepsils Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Print

Chief Creative Officer: Germán Silva Creative Director: Ekhi Mendibil, Germán Silva, Haitz Mendibil Copywriter: Luis Munne Art Director: Jacobo Concejo Photography: Grupo Rafael

Click for full credits

100 most awarded adverts of 2010


Screams Gifts Brand: Strepsils Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Print

Chief Creative Officer: Germán Silva Creative Director: Ekhi Mendibil, Germán Silva, Haitz Mendibil Copywriter: Luis Munne Art Director: Jacobo Concejo Photography: Grupo Rafael

Click for full credits

100 most awarded adverts of 2010


Fear Brand: Strepsils Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Print

Chief Creative Officer: Germán Silva Creative Director: Ekhi Mendibil, Germán Silva, Haitz Mendibil Copywriter: Luis Munne Art Director: Jacobo Concejo Photography: Grupo Rafael

Click for full credits

100 most awarded adverts of 2010



028

PROFESSIONAL & PUBLIC SERVICES


Awarded by 4 international festivals D&AD

Cannes Lions

LIA Awards

Yellow Pencil TV & Cinema Cra…

Bronze Film

Gold Television / Cinema / Digit…

Direction

Product & Service/Commercial …

Cinematography

LIA Awards

LIA Awards

LIA Awards

Gold Television / Cinema / Digit…

Silver Television / Cinema / Dig…

Silver Television / Cinema / Dig…

Direction

Editing

Use of Licensed Music

New York Festival

New York Festival

Bronze Art and Technique

Bronze Art and Technique

Television: Cinematography

Television: Direction


Fantastic Journey Brand: Virgin Agency: Y&R, London (England) Industry: Professional & Public services Media: TV & Cinema

Watch the video

Creative Director: Mark Roalfe Copywriter: Ted Heath Art Director: Paul Angus Director: Sam Brown

Click for full credits

100 most awarded adverts of 2010



029

PUBLIC INTEREST & NON-PROFIT


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Grand Prix Cyber

Silver Cyber

Gold Cyber

Digitally Led Integrated Campai…

Websites & Microsites/Automoti…

Viral Advertising/Viral Video

Cannes Lions

Cannes Lions

One Show

Silver PR

Bronze Film

Silver Pencil

Sectors & Services/Automotive …

Other Film Content/Internet Film

Non-broadcast

ANDY Awards

LIA Awards

Bronze Television, over :30 spots

Gold Digital

Automotive Products

Viral


The Fun Theory Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: Cyber Market: Sweden Language: English

Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren

Click for full credits

100 most awarded adverts of 2010


The Fun Theory Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: Promotion & Event Market: Sweden Language: English

Watch the video

Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren

Click for full credits

100 most awarded adverts of 2010


Piano Staircase Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: TV & Cinema Market: Sweden Language: English

Watch the video

Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren

Click for full credits

100 most awarded adverts of 2010


World's Deepest Bin Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: TV & Cinema Market: Sweden Language: English

Watch the video

Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Martin Lundgren, Patrik Sundberg, Simon Higby, Simon Mogren

Click for full credits

100 most awarded adverts of 2010


030

PUBLIC INTEREST & NON-PROFIT


Awarded by 4 international festivals Cannes Lions

Clio Awards

Clio Awards

Silver Film Craft

Silver Television / Cinema

Bronze Television / Cinema

Film Craft/Cinematography

Cinematography

Direction

Clio Awards

LIA Awards

New York Festival

Bronze Television / Cinema

Bronze Television / Cinema / Di‌

Silver Art and Technique

Visual Effects

Cinematography

Television: Cinematography


Fire Kills Brand: CLG Fire Safety Agency: Y&R, London (England) Industry: Public interest & Non-profit Media: TV & Cinema Published: Oct., 2009 Market: United Kingdom Language: English

Watch the video Creative Director: Damon Collins Copywriter: Mike Boles Art Director: Jerry Hollens Director: Dougal Wilson

Test your smoke alarm weekly

Click for full credits

100 most awarded adverts of 2010



031

APPAREL, CLOTHING & FOOTWEAR


Awarded by 4 international festivals Cannes Lions

Cannes Lions

LIA Awards

Gold Cyber

Bronze Cyber

Gold Digital

Websites & Microsites/Clothing,…

Craft/Best Use of Video

Apparel

New York Festival

New York Festival

New York Festival

Gold Art and Technique

Gold Art and Technique

Silver Art and Technique

Interactive: Art Direction

Apparel

Music

Art Directors Club Silver Interactive Interactive Website Design Pro…


Uniqlo Calendar Brand: Uniqlo Agency: Projector Inc., Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber

Creative Director: Koichiro Tanaka Art Director: Takashi Kamada Photography: Shinsuke Kamioka, Takayuki Saito, Takuji Onda Director: Hiroyuki Kojima/

Click for full credits

100 most awarded adverts of 2010



032

ELECTRONICS & AUDIO-VISUAL


Awarded by 4 international festivals Cannes Lions

Cannes Lions

New York Festival

Gold Cyber

Silver Direct

Silver Digital and Interactive

Websites & Microsites/Other Co…

Use of Direct Marketing/Direct …

Personal Products

Art Directors Club

Cresta Awards

Bronze Interactive

Winner Interactive

Interactive Beyond The Web (In…


Samsung Shakedown Brand: Samsung Agency: From Stockholm With Love, Stockholm

Copywriter: Kristin Bergem Art Director: Daniel Wahlgren

Industry: Electronics & Audio-Visual Media: Cyber

Click for full credits

100 most awarded adverts of 2010



033

ELECTRONICS & AUDIO-VISUAL


Awarded by 4 international festivals Cannes Lions

Golden Drum

New York Festival

Silver Cyber

Golden Drum PR

Silver Mixed Media

Other Interactive Digital Solutio‌

On-line and off-line media relati‌

Mixed Media : Personal Products

New York Festival

Cresta Awards

Silver Avant-Garde

Winner TV / Cinema / Digital

Avant-Garde Social Network


Nonja Brand: Samsung Agency: Traktor, Vienna Industry: Electronics & Audio-Visual Media: Cyber Language: English

Watch the video Creative Director: Antonia Tritthart, George Moringer Art Director: Julia Reißfelder

Click for full credits

100 most awarded adverts of 2010



034

FINANCIAL & LEGAL SERVICES


Awarded by 4 international festivals Cannes Lions

Golden Award Montreux

LIA Awards

Silver Media

Gold Medal Creative use of me‌

Silver Integrated Campaign

Product & Service/Financial Pro‌

Best Use of Mixed Media

Integrated Campaign

New York Festival Gold Mixed Media Mixed Media : Financial Services


Miss Penny Brand: ING Direct Agency: Euro RSCG, Brussels Industry: Financial & Legal services Media: Ambient & Interactive

Watch the video Executive Creative Director: Dominique van Doormaal Copywriter: Olivier Roland, Thomas Danthine Art Director: Antoinette Ribas, Denis Dubrulle Photography: Frieke Janssens Director: Peggy Steenvoorden

Click for full credits

100 most awarded adverts of 2010



035 FOOD


Awarded by 4 international festivals Cannes Lions

Cannes Lions

AdPrint

Silver Press

Silver Outdoor

Silver Angel

Billboards & Street Furniture/Sa…

Billboards & Street Furniture/Sa…

Fast Moving Consumer Goods

AdPrint

LIA Awards

New York Festival

Winner

Finalist Poster

Silver Outdoor

Best Use of Photography

Foods

Foods


Noah Brand: Findus Agency: Grey, Paris Industry: Food Media: Print Language: English

Chief Creative Officer: Andrea Stillacci Copywriter: Benjamin Dessagne Art Director: Cédric Auzannet Photography: Achim Lippoth

Granny's fries without the granny

Click for full credits

100 most awarded adverts of 2010


Ida Brand: Findus Agency: Grey, Paris Industry: Food Media: Print Language: English

Chief Creative Officer: Andrea Stillacci Copywriter: Benjamin Dessagne Art Director: Cédric Auzannet Photography: Achim Lippoth

Granny's fries without the granny

Click for full credits

100 most awarded adverts of 2010


Grandchild 3 Brand: Findus Agency: Grey, Paris Industry: Food Media: Print Language: English

Chief Creative Officer: Andrea Stillacci Copywriter: Benjamin Dessagne Art Director: Cédric Auzannet Photography: Achim Lippoth

Granny's fries without the granny

Click for full credits

100 most awarded adverts of 2010



036

HOUSE, GARDEN & PETS


Awarded by 4 international festivals Cannes Lions

Cíclope

Cíclope

Bronze Film

Gold Live Action

Silver Live Action

Product & Service/Cosmetics &…

LIVE ACTION. Best Editing

LIVE ACTION. Best Direction

LIA Awards

New York Festival

Bronze Television / Cinema / Di…

Gold TV / Cinema

Cosmetics/Toiletries/Pharmace…

Cosmetics/Beauty Aids/Toiletries


Destiny Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Published: Jul., 2009 Language: English

Watch the video Chief Creative Officer: Hernán Ponce Executive Creative Director: Hernan IbarraPuentes, Hernán Ponce, Walter Aregger Creative Director: Analia Rios, Ricardo Armentano Copywriter: Juan Ure Art Director: Christian Rosli Director: Paul Hunter

The Power of Fragrance.

Click for full credits

100 most awarded adverts of 2010



037

MEDIA & PUBLISHING


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Golden Award Montreux

Gold Media

Bronze Outdoor

Gold Award Creative use of me…

Use of Media/Best Use of Ambi…

Ambient/Ambient: Special Build

Best Use of Ambient Media

LIA Awards

New York Festival

Gold Design

Bronze Mixed Media

Environments/Installations/Displ…

Mixed Media : Media Promotion…


Go Beyond Borders Brand: CNN Agency: Heimat, Berlin Industry: Media & Publishing Media: Ambient & Interactive Language: English

Chief Creative Officer: Guido Heffels Creative Director: Myles Lord Copywriter: Nikolai Diepenbrock Art Director: Carsten Schubert

Click for full credits

100 most awarded adverts of 2010


Go Beyond Borders Brand: CNN Agency: Heimat, Berlin Industry: Media & Publishing Media: Ambient & Interactive Language: English

Watch the video

Chief Creative Officer: Guido Heffels Creative Director: Myles Lord Copywriter: Nikolai Diepenbrock Art Director: Carsten Schubert

Click for full credits

100 most awarded adverts of 2010


038

MEDIA & PUBLISHING


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Golden Drum

Silver Direct

Silver Direct

Golden Drum Interactive

Use of Direct Marketing/Direct ‌

Product & Service/Publications ‌

Interactive advertising campaigns

Golden Drum

LIA Awards

Cresta Awards

Golden Watch Interactive

Bronze Integrated Campaign

Winner TV / Cinema / Digital

Advertising campaigns

Integrated Campaign


I Kill A Friend,com Brand: 13ème Rue Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Cyber Language: English

Watch the video

Executive Creative Director: Stéphane Xibérras Creative Director: Christophe Clapier, Ivan Beczkowski, Olivier Apers Copywriter: Ivan Beczkowski Director: Nicolas Benamou

Click for full credits

100 most awarded adverts of 2010



039

CATERING INDUSTRY


Awarded by 4 international festivals Golden Award Montreux

New York Festival

PIAF

Gold Medal Print advertising / P‌

Silver Outdoor

Gold OOH - Out of Home

Foods

Restaurants

Out of Home

PIAF

Cresta Awards

Gold OOH - Out of Home

Winner Outdoor

Innovation


The Living Poster Brand: Fisch Franke Agency: Publicis, Frankfurt/Main Industry: Catering industry Media: Outdoor Published: Nov., 2008 Market: Germany Language: English

Chief Creative Officer: Stephan Ganser Copywriter: Peter Kaim Art Director: Nico Juenger

Watch the video Fresh as can be

Click for full credits

100 most awarded adverts of 2010



040 FOOD


Awarded by 4 international festivals FAB Awards

LIA Awards

New York Festival

FAB Award

Finalist Package Design

Gold Design

Brand Identity: The Retailers

Foods

Brand Identity

PIAF Bronze Design Design


The Deli Garage Identity Brand: The Deli Garage Agency: Kolle Rebbe, Hamburg Industry: Food Media: Design & Branding Market: Germany

Executive Creative Director: Stefan Kolle Creative Director: Katrin Oeding Copywriter: Till Grabsch Art Director: Reginald Wagner

Click for full credits

100 most awarded adverts of 2010



041

HOUSE, GARDEN & PETS


Awarded by 4 international festivals Cíclope

Golden Drum

Golden Drum

Gold Live Action

Golden Drum Grand Prix Adver…

Golden Watch Advertising Cam…

LIVE ACTION. Best Direction

Household products and mainte…

LIA Awards

Cresta Awards

Bronze Television / Cinema / Di…

Winner Press

Direction


Dulux Let's Colour Project Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010

Watch the video

Chief Creative Officer: Russ Lidstone Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg

Click for full credits

100 most awarded adverts of 2010


Walls Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010

Watch the video Chief Creative Officer: Russ Lidstone Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg

Let's Colour

Click for full credits

100 most awarded adverts of 2010


042

HOUSE, GARDEN & PETS


Awarded by 4 international festivals AdPrint

AdPrint

AdPrint

Gold Angel

Winner

Winner

Services

Best Use of Typography

Best Use of Art Direction

LIA Awards

LIA Awards

New York Festival

Silver Design

Finalist Print

Gold Print

Use of Typography Campaign

Consumer Campaign

Home appliances/Furnishings

PIAF

PIAF

Silver Print

Bronze Print

Innovation

Print


Living Room Brand: IKEA Agency: Grabarz & Partner, Hamburg Industry: House, Garden & Pets Media: Print

Executive Creative Director: Ralf Heuel Creative Director: Dirk Siebenhaar, Tom Hauser Copywriter: Heiko Notter Art Director: Oliver Brkitsch Photography: Patrice Lange

Click for full credits

100 most awarded adverts of 2010


Kitchen Brand: IKEA Agency: Grabarz & Partner, Hamburg Industry: House, Garden & Pets Media: Print

Executive Creative Director: Ralf Heuel Creative Director: Dirk Siebenhaar, Tom Hauser Copywriter: Heiko Notter Art Director: Oliver Brkitsch Photography: Patrice Lange

Click for full credits

100 most awarded adverts of 2010


Bedroom Brand: IKEA Agency: Grabarz & Partner, Hamburg Industry: House, Garden & Pets Media: Print

Executive Creative Director: Ralf Heuel Creative Director: Dirk Siebenhaar, Tom Hauser Copywriter: Heiko Notter Art Director: Oliver Brkitsch Photography: Patrice Lange

Click for full credits

100 most awarded adverts of 2010



043

INTERNET SITES & SERVICES


Awarded by 4 international festivals Golden Hammer

LIA Awards

New York Festival

Silver Hammer TV Ads

Finalist Television / Cinema / Di‌

Bronze TV / Cinema

Services (telecommunications, f‌

Music Original

Apparel

PIAF Gold Video Video


Breathe Brand: bosi.com.ua Agency: Ogilvy, Kiev Industry: Internet sites & Services Media: TV & Cinema Market: Ukraine

Watch the video Creative Director: Bartek Rams, Will Rust Art Director: Vitaliy Ivko Director: Mikko Lehtinen

Click for full credits

100 most awarded adverts of 2010



044

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals D&AD

Cannes Lions

Clio Awards

Yellow Pencil TV & Cinema Ad…

Bronze Film

Silver

TV Commercials 61-120 seconds

Product & Service/Public Healt…

Public Service


Chance Brand: INPES Agency: DDB, Paris Industry: Public interest & Non-profit Media: TV & Cinema Published: May., 2009 Market: France Language: English

Watch the video Executive Creative Director: Alexandre Hervé Copywriter: Fabien Teichner Art Director: Faustin Claverie Director: Manu Et Fleur

Click for full credits

100 most awarded adverts of 2010



045

APPAREL, CLOTHING & FOOTWEAR


Awarded by 3 international festivals D&AD

Cannes Lions

Clio Awards

Yellow Pencil TV & Cinema Ad…

Bronze Film

Silver

TV Commercials 61-120 seconds

Product & Service/Public Healt…

Public Service


Slap Brand: Jordan Agency: Wieden + Kennedy, New York City, NY Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Oct., 2009 Market: United States

Watch the video Executive Creative Director: Kevin Proudfoot, Todd Waterbury Creative Director: Derek Barnes, Keith Cartwright Copywriter: Andy Ferguson Art Director: Andy Ferguson, Ricardo Viramontes Director: Rupert Sanders

Become Legendary

Click for full credits

100 most awarded adverts of 2010



046

APPAREL, CLOTHING & FOOTWEAR


Awarded by 3 international festivals Cannes Lions

One Show

ANDY Awards

Grand Prix Outdoor

Gold Pencil

Bronze Printed Materials

Billboards & Street Furniture/Cl‌

Outdoor

Fashion Apparel & Accessories


Be Stupid, 11 Brand: Diesel Agency: Anomaly, London (England)

Smart may have the brains, but stupid has the balls.

Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009

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100 most awarded adverts of 2010


Be Stupid, 15 Brand: Diesel Agency: Anomaly, London (England)

Stupid might fail. Smart doesn't even try.

Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009

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100 most awarded adverts of 2010


Be Stupid, 19 Brand: Diesel Agency: Anomaly, London (England)

Smart critiques. Stupid creates.

Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009

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100 most awarded adverts of 2010


Be Stupid, 20 Brand: Diesel Agency: Anomaly, London (England)

Smart may have the brains, but stupid has the balls.

Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009

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100 most awarded adverts of 2010


047

EDUCATION


Awarded by 3 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Press

Bronze Poster

Gold Poster

Magazine/Product & Service/Co‌

Corporate/Institutional

Corporate/Institutional

Clio Awards

Clio Awards

Clio Awards

Silver Poster

Bronze Integrated Campaign

Gold Print

Corporate/Institutional

LIA Awards Finalist Print Consumer Campaign

Corporate/Institutional


How far does your creativity go? Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Ambient & Interactive Language: English

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola

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100 most awarded adverts of 2010


Tray Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Print Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola

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100 most awarded adverts of 2010


Panel Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Outdoor Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola

How far does your creativity go?

Click for full credits 100 most awarded adverts of 2010


How Far Does Your Creativity Go, 1 Brand: Panamericana School of Art and Design Agency: BBDO, São Paulo Industry: Education Media: Print Published: Jan., 2009

Creative Director: Dulcídio Caldeira, Luiz Sanches, Marcello Serpa Copywriter: Andre Godoi Art Director: Andre Gola

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100 most awarded adverts of 2010


048

FINANCIAL & LEGAL SERVICES


Awarded by 3 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Film Craft

Bronze Television / Cinema

Bronze Television / Cinema

Film Craft/Production Design

Direction

Visual Effects

LIA Awards Finalist Television / Cinema / Di‌ Banking/Financial


Fake Brand: Barclays Agency: Venables, Bell & Partners, San Francisco, CA Industry: Financial & Legal services Media: TV & Cinema Market: United States Language: English

Watch the video Chief Creative Officer: Paul Venables Creative Director: Tom Scharpf Copywriter: Crockett Jeffers Director: Nicolai Fuglsig

Bank on Substance.

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100 most awarded adverts of 2010



049

MEDIA & PUBLISHING


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Grand Prix Press

Gold Press

Silver Outdoor

Magazine/Product & Service/Pu…

Magazine/Craft/Art Direction

Billboards & Street Furniture/Pu…

Cannes Lions

Cannes Lions

Clio Awards

Gold Outdoor

Gold Design

Gold Poster

Ambient/Ambient: Digital Outdoor

Corporate or Brand Identity/Oth…

Media

Clio Awards

Clio Awards

LIA Awards

Bronze Poster

Gold Print

Gold Poster

Media

Media

Poster Campaign

LIA Awards

LIA Awards

LIA Awards

Grand LIA Print

Gold Print Art Direction Campaign

Gold Print Consumer Campaign


Live Panel From Billboard Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Outdoor

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros

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100 most awarded adverts of 2010


Bono Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros

Music. See what it's made of.

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100 most awarded adverts of 2010


Eminem Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros

Music. See what it's made of.

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100 most awarded adverts of 2010


Marilyn Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros

Music. See what it's made of.

Click for full credits

100 most awarded adverts of 2010


050

MEDIA & PUBLISHING


Awarded by 3 international festivals Cannes Lions

Clio Awards

Clio Awards

Gold Film Craft

Silver Television / Cinema

Bronze Television / Cinema

Film Craft/Animation

Animation

Direction

LIA Awards

LIA Awards

Silver Television / Cinema / Dig…

Bronze Television / Cinema / Di…

Animation

Direction


Winter Olympics Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2010 Market: United Kingdom

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Executive Creative Director: Damon Collins Copywriter: Freddy Mandy, Tim McNaughton Art Director: Freddy Mandy, Tim McNaughton Director: Marc Craste

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100 most awarded adverts of 2010



051

NON-ALCOHOLIC DRINKS


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Grand Prix Promo

Gold PR

Gold Promo

Best Integrated Promotional Ca…

Technique/Best Use of Live Ev…

Use of Promo & Activation/Spo…

Cannes Lions

Cannes Lions

Cannes Lions

Gold Film

Grand Prix PR

Gold Titanium & Integrated

Other Film Content/Other Screens

Sectors & Services/Consumer …

Titanium and Integrated

Cannes Lions

Cannes Lions

One Show

Silver Media

Bronze Cyber

Gold Pencil

Use of Media/Best Use of Bran…

Digitally Led Integrated Campai…

Integrated branding campaign

ANDY Awards Grandy Beverage/Non-Alcohol


Replay Episode 1 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: Rob Schwartz Executive Creative Director: Jimmy Smith Creative Director: Brent Anderson, Steve Howard Copywriter: Adam Nowak, Brent Anderson, Steve Howard Art Director: Katie Meza, Peter Reid Director: Kris Belman, V. Scott Balcerek

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100 most awarded adverts of 2010


Replay Episode 2 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: Rob Schwartz Executive Creative Director: Jimmy Smith Creative Director: Brent Anderson, Steve Howard Copywriter: Adam Nowak, Brent Anderson, Steve Howard Art Director: Katie Meza, Peter Reid Director: Kris Belman, V. Scott Balcerek

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100 most awarded adverts of 2010


052

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals Cannes Lions

Clio Awards

LIA Awards

Gold Film Craft

Gold Television / Cinema

Silver Television / Cinema / Dig‌

Film Craft/Best Use of Music

Music Original

Music Original


A Peace of Mind Brand: Deutscher Tierschutzbund e. V Agency: Grey, Dusseldorf Industry: Public interest & Non-profit Media: TV & Cinema

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Chief Creative Officer: Per Pedersen Executive Creative Director: Moritz Grub, Regner Lotz Copywriter: Regner Lotz Art Director: Moritz Grub Director: Mathieu Mazzotti Colombo, Moritz Grub

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100 most awarded adverts of 2010



053

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals Cannes Lions

Clio Awards

LIA Awards

Gold Film

Bronze Television / Cinema

Grand LIA Television / Cinema …

Product & Service/Fundraising …

Public Service

LIA Awards

LIA Awards

Gold Television / Cinema / Digit…

Gold Television / Cinema / Digit…

Music Original

Public Service/Social Welfare


Selinah Brand: Topsy Foundation Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: South Africa Language: English

Watch the video Chief Creative Officer: Fran Luckin Executive Creative Director: Gerry Human Creative Director: Bridget Johnson, Fran Luckin Copywriter: Stephanie van Niekerk Art Director: Robyn Bergmann, Vidette Kay Director: Kim Geldenhuys

Help us provide us the treatment that can give someone a second chance

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100 most awarded adverts of 2010



054

CULTURE, RECREATION & SPORT


Awarded by 3 international festivals Cannes Lions

One Show

One Show

Bronze Film

Silver Pencil

Silver Pencil

Product & Service/Entertainmen…

Cinema : Maximum 3 minutes

Cinema

LIA Awards

LIA Awards

Silver Television / Cinema / Dig…

Finalist Television / Cinema / Di…

Entertainment

Campaign


Subtitles Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Oct., 2009 Market: Canada Language: English

Watch the video Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray Director: Tim Godsall

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100 most awarded adverts of 2010


Sexuality Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Oct., 2009 Market: Canada Language: English

Watch the video Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray Director: Tim Godsall

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100 most awarded adverts of 2010


Disturbing Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Oct., 2009 Market: Canada Language: English

Watch the video Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray Director: Tim Godsall

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100 most awarded adverts of 2010



055

CULTURE, RECREATION & SPORT


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold Film Craft

Gold Film Craft

Gold Television / Cinema

Film Craft/Sound Design

Film Craft/Animation

Animation

Clio Awards

Clio Awards

LIA Awards

Silver Television / Cinema

Bronze Television / Cinema

Silver Television / Cinema / Dig‌

Sound Design

Public Service

Animation


Going West Brand: New Zealand Book Council Agency: BBDO, Auckland Industry: Culture, Recreation & Sport Media: TV & Cinema Language: English

Watch the video Executive Creative Director: Nick Worthington Copywriter: Anne Boothroyd, Len Cheeseman, Nick Worthington Art Director: Anne Boothroyd, Len Cheeseman, Nick Worthington Director: Line Andersen, Martin Andersen

Where Books Come To Life

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100 most awarded adverts of 2010



056

RETAIL & DISTRIBUTION


Awarded by 3 international festivals D&AD

Cannes Lions

Cannes Lions

Yellow Pencil Writing for Advert…

Gold Press

Bronze Outdoor

Poster Advertising

Newspaper and Magazine/Prod…

Billboards & Street Furniture/Re…

LIA Awards

LIA Awards

LIA Awards

Silver Billboard

Silver Poster

Silver Print

Billboard Campaign

Poster Campaign

Copywriting Campaign


Sandals Brand: Dixons.co.uk Agency: M&C Saatchi, London (England) Industry: Retail & Distribution Media: Outdoor Published: Sep., 2009 Language: English

Executive Creative Director: Graham Fink, Simon Dicketts Copywriter: Orlando Warner, Simon Dicketts Art Director: Graham Fink Photography: Gareth Davies

The Last Place You Want To Go

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100 most awarded adverts of 2010


Piers Brand: Dixons.co.uk Agency: M&C Saatchi, London (England) Industry: Retail & Distribution Media: Outdoor Published: Sep., 2009 Language: English

Executive Creative Director: Graham Fink, Simon Dicketts Copywriter: Orlando Warner, Simon Dicketts Art Director: Graham Fink Photography: Gareth Davies

The Last Place You Want To Go

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100 most awarded adverts of 2010


Middle England Brand: Dixons.co.uk Agency: M&C Saatchi, London (England) Industry: Retail & Distribution Media: Outdoor Published: Sep., 2009 Language: English

Executive Creative Director: Graham Fink, Simon Dicketts Copywriter: Orlando Warner, Simon Dicketts Art Director: Graham Fink Photography: Gareth Davies

The Last Place You Want To Go

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100 most awarded adverts of 2010



057

ALCOHOLIC DRINKS


Awarded by 3 international festivals Cannes Lions

Golden Drum

LIA Awards

Silver Design

Silver Drum Design & Art Direct‌

Silver Package Design

Packaging Design/Alcoholic Dri‌

Packaging design

Liquors


The Sandpaper Label Brand: Mario Haller Agency: Ogilvy, Vienna Industry: Alcoholic drinks Media: Design & Branding Executive Creative Director: Gerd SchulteDöinghaus Copywriter: Helge Haberzettl Art Director: Christian Bircher, Patrik Sünwoldt

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100 most awarded adverts of 2010



058

ALCOHOLIC DRINKS


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Promo

Gold Promo

Gold PR

Use of Promo & Activation/Eve…

Product & Service/Corporate Im…

Technique/Best Use of Live Ev…

Cannes Lions

Cannes Lions

Cannes Lions

Gold PR

Gold Outdoor

Gold Media

Best Campaign/Best Integrated…

Ambient/Ambient: Stunts & Live…

Use of Media/Best Use of Speci…

Cannes Lions

Cannes Lions

ANDY Awards

Silver Direct

Bronze Direct

Silver Integrated

Use of Direct Marketing/Ambien…

Product & Service/Corporate Im…

Beverage/Alcohol

LIA Awards Bronze Non-traditional Beverages - Alcoholic


Real Madrid Vs Milan AC Brand: Heineken Agency: JWT, Milan Industry: Alcoholic drinks Media: Promotion & Event Published: Oct., 2009 Market: Italy Language: English

Executive Creative Director: Pietro Maestri Creative Director: Bruno Bertelli, Cristiana Boccassini Copywriter: Cristiano Tonnarelli, Dario Gargiulo Art Director: Marco Viganò

Watch the video Heineken, made to entertain

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100 most awarded adverts of 2010



059

AUTOMOTIVE & SERVICES


Awarded by 3 international festivals Clio Awards

Clio Awards

LIA Awards

Silver Television / Cinema

Silver Television / Cinema

Gold Television / Cinema / Digit‌

Automotive

Visual Effects

Visual Effects

LIA Awards

New York Festival

New York Festival

Finalist Television / Cinema / Di‌

Silver TV / Cinema

Silver TV / Cinema

Animation

Television: Animation Computer

Automobiles

New York Festival Bronze TV / Cinema Television: Special Effects


Intelligently Combined Brand: Audi Agency: Kempertrautmann, Hamburg Industry: Automotive & Services Media: TV & Cinema Published: Aug., 2009 Language: German

Creative Director: Florian Weber, Gerrit Zinke, Jens Theil, Sönke Busch, Tobias Ahrens Copywriter: Christoph Gähwiler, Michael Götz Art Director: Florian Schimmer, Simon Jasper Philipp Director: Carl Erik Rinsch

Watch the video Vorsprung durch Technik

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100 most awarded adverts of 2010



060

AUTOMOTIVE & SERVICES


Awarded by 3 international festivals Clio Awards

Golden Award Montreux

Golden Drum

Silver Integrated Campaign

Gold Award Creative use of me…

Golden Drum Grand Prix Adver…

Best use of Mixed Media

Cars, other vehicles and access…

Golden Drum Golden Watch Advertising Cam… Advertising campaigns


Mascherano Brand: Fiat Agency: Leo Burnett, Buenos Aires Industry: Automotive & Services Media: Ambient & Interactive

Watch the video Creative Director: Carmelo Maselli, Luis Sanchez Zinny, Pablo Capara, Seto Olivieri Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli

Click for full credits

100 most awarded adverts of 2010



061

AUTOMOTIVE & SERVICES


Awarded by 3 international festivals Cannes Lions

Cannes Lions

New York Festival

Silver Outdoor

Silver Promo

Gold Outdoor

Ambient/Ambient: Special Build

Use of Promo & Activation/Amb‌

Outdoor: Humor

New York Festival

New York Festival

New York Festival

Gold Avant-Garde

Gold Outdoor

Silver Outdoor

Avant-Garde: Guerilla: Outdoor

Automobiles

Guerilla Advertising

Cresta Awards Winner Ambient Media


The Mini Christmas Box Brand: Mini Cooper Agency: JWT, Amsterdam Industry: Automotive & Services Media: Promotion & Event

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Creative Director: Martijn van der Werf, Thijs de Boer Copywriter: Thijs de Boer, Thomas Reinhold Art Director: Martijn van der Werf, Thom van Rijckevorsel

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100 most awarded adverts of 2010



062

CATERING INDUSTRY


Awarded by 3 international festivals One Show

FAB Awards

New York Festival

Bronze Pencil

FAB Award Ambient

Gold Outdoor

Outdoor

Poster & Outdoor: The Retailers

Restaurants

New York Festival

New York Festival

Silver Outdoor

Bronze Outdoor

Guerilla: Outdoor

Motion/Mobile


Piccadilly Circus Brand: McDonald's Agency: Leo Burnett, London (England) Industry: Catering industry Media: Ambient & Interactive

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Creative Director: Jonathan Burley Copywriter: Garry Munns, Monty Verdi Art Director: Garry Munns, Monty Verdi Photography: Tiff Hunter Director: David Haupt

Click for full credits

100 most awarded adverts of 2010



063

CATERING INDUSTRY


Awarded by 3 international festivals Cannes Lions

FAB Awards

New York Festival

Silver Film

FAB Award TV Cinema

Gold TV / Cinema

Product & Service/Restaurants ‌

TV/Cinema: The Retailers

Television: Copywriting

New York Festival Gold TV / Cinema Restaurants


Everybody Brand: McDonald's Agency: Leo Burnett, London (England) Industry: Catering industry Media: TV & Cinema Language: English

Watch the video Executive Creative Director: Jonathan Burley Creative Director: Jim Bolton Copywriter: Guy Moore, Tony Malcolm Art Director: Guy Moore, Tony Malcolm Director: Neil Gorringe

There's a McDonald for everyone

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100 most awarded adverts of 2010


Techy Types Brand: McDonald's Agency: Leo Burnett, London (England) Industry: Catering industry Media: TV & Cinema Language: English

Watch the video Executive Creative Director: Jonathan Burley Creative Director: Jim Bolton Copywriter: Guy Moore, Tony Malcolm Art Director: Guy Moore, Tony Malcolm Director: Neil Gorringe

There's a McDonald for everyone

Click for full credits

100 most awarded adverts of 2010


064

ELECTRONICS & AUDIO-VISUAL


Awarded by 3 international festivals One Show

One Show

New York Festival

Bronze Pencil

Bronze Pencil

Gold Outdoor

Outdoorb

Outdoor

Business Products/Services

New York Festival

Art Directors Club

Grand Outdoor

Bronze Advertising Advertising Magazine, Trade Pr‌


Baby Brand: hp - Hewlett Packard Agency: BBDO, Boulogne-Billancourt Industry: Electronics & Audio-Visual Media: Print Published: Mar., 2009 Market: France Language: English

Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cedric Moutaud Photography: Jean Yves Lemoigne

HIGH QUALITY PRINTING

Click for full credits 100 most awarded adverts of 2010


Pony Brand: hp - Hewlett Packard Agency: BBDO, Boulogne-Billancourt Industry: Electronics & Audio-Visual Media: Print Published: Mar., 2009 Market: France Language: English

Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cedric Moutaud Photography: Jean Yves Lemoigne

HIGH QUALITY PRINTING

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100 most awarded adverts of 2010


Garage Brand: hp - Hewlett Packard Agency: BBDO, Boulogne-Billancourt Industry: Electronics & Audio-Visual Media: Print Published: Mar., 2009 Market: France Language: English

Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cedric Moutaud Photography: Jean Yves Lemoigne

Une qualité d'impression unique

Click for full credits 100 most awarded adverts of 2010



065

ELECTRONICS & AUDIO-VISUAL


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cíclope

Grand Prix Film Craft

Gold Film Craft

Grand Prix Live Action

Film Craft/Direction

Film Craft/Special Effects & Co…

LIVE ACTION. Best Direction

Cíclope

Cíclope

Cíclope

Silver Live Action

Gold Live Action

Silver Live Action

LIVE ACTION. Best Visual Effects

LIVE ACTION. Best Art Direction

LIVE ACTION. Best Cinematog…

LIA Awards Gold Television / Cinema / Digit… Visual Effects


Parallel Lines Trailer Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: Cyber Published: Mar., 2010 Language: English

Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch

Watch the video There are millions ways to tell a story. There's only one way to watch one

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100 most awarded adverts of 2010


The Gift Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Mar., 2010 Language: English

Watch the video Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch

Click for full credits

100 most awarded adverts of 2010


Darkroom Brand: Philips Agency: DDB, London (England)

Watch the video Photography: Mark A. Patten Director: Johnny Hardstaff

Industry: Electronics & Audio-Visual Media: TV & Cinema

Click for full credits

100 most awarded adverts of 2010


El Serecto De Mateo Brand: Philips Agency: DDB, London (England)

Watch the video

Art Director: Gloria Duhagon Director: Greg Fay

Industry: Electronics & Audio-Visual Media: TV & Cinema

Click for full credits

100 most awarded adverts of 2010


066

ELECTRONICS & AUDIO-VISUAL


Awarded by 3 international festivals Cannes Lions

Cannes Lions

LIA Awards

Bronze Cyber

Bronze Cyber

Silver Digital

Websites & Microsites/Charities…

Digitally Led Integrated Campai…

Online Campaign

Art Directors Club Gold Interactive Interactive Campaign Site Prod…


Summit on The Summit Brand: hp - Hewlett Packard Agency: Goodby Silverstein & Partners, San Francisco, CA Industry: Electronics & Audio-Visual Media: Cyber

Executive Creative Director: Jim Elliott, Will McGinness Creative Director: Rich Silverstein, Steve Simpson Copywriter: Niklas Lilja Art Director: Stuart Brown

Click for full credits

100 most awarded adverts of 2010



067

FINANCIAL & LEGAL SERVICES


Awarded by 3 international festivals Cannes Lions

Golden Drum

Golden Drum

Silver Film

Golden Drum Grand Prix Adver…

Golden Watch Advertising Cam…

Product & Service/Banking, Inv…

Corporate and financial

Advertising campaigns

LIA Awards Gold Billboard Billboard Campaign


Bus Brand: ING Direct Agency: Leo Burnett, Milan Industry: Financial & Legal services Media: Ambient & Interactive

Watch the video Chief Creative Officer: Enrico Dorizza, Sergio Rodriguez Executive Creative Director: Enrico Dorizza, Sergio Rodriguez Creative Director: Corrado Cardoni Copywriter: Matteo Lazzarini, Santiago Saiegh Art Director: Luca Zamboni, Roberto Piazza Photography: Nahuel Berger

Our clients are our best advertising

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100 most awarded adverts of 2010



068

TOYS & GAMES


Awarded by 3 international festivals D&AD

ANDY Awards

New York Festival

Yellow Pencil TV & Cinema Cra‌

Bronze Television, over :30 spots

Gold TV / Cinema

Animation

Animation

Recreational


Sumo Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: TV & Cinema

Watch the video Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault Art Director: Antoaneta Metchanova Director: Clément Dozier, Irina Dakeva

Click for full credits

100 most awarded adverts of 2010


Yoga Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: TV & Cinema

Watch the video Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault Art Director: Antoaneta Metchanova Director: Clément Dozier, Irina Dakeva

Click for full credits

100 most awarded adverts of 2010


Hula Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: TV & Cinema

Watch the video Creative Director: Chris Garbutt Copywriter: Arnaud Vanhelle, Benjamin Bregeault Art Director: Antoaneta Metchanova Director: Clément Dozier, Irina Dakeva

Click for full credits

100 most awarded adverts of 2010



069

HOUSE, GARDEN & PETS


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Outdoor

Bronze Press

Bronze Press

Billboards & Street Furniture/To…

Newspaper/Product & Service/T…

Newspaper/Craft/Illustration

Cannes Lions

ANDY Awards

LIA Awards

Bronze Press

Bronze Printed Materials

Gold Print

Magazine/Product & Service/To…

Illustration

Art Direction Campaign

LIA Awards Silver Print Cosmetics/Toiletries/Pharmace…


King/Fool Brand: Kleenex Agency: JWT, London (England) Industry: House, Garden & Pets Media: Print Executive Creative Director: Russell Ramsey Creative Director: Dominick LynchRobinson, Russell Ramsey Copywriter: Christiano Neves Art Director: Christiano Neves Photography: Jonny Thompson

Click for full credits

100 most awarded adverts of 2010


YES/NO Brand: Kleenex Agency: JWT, London (England) Industry: House, Garden & Pets Media: Print Executive Creative Director: Russell Ramsey Creative Director: Dominick LynchRobinson, Russell Ramsey Copywriter: Christiano Neves Art Director: Christiano Neves Photography: Jonny Thompson

Click for full credits

100 most awarded adverts of 2010


Glory/Failure Brand: Kleenex Agency: JWT, London (England) Industry: House, Garden & Pets Media: Print Executive Creative Director: Russell Ramsey Creative Director: Dominick LynchRobinson, Russell Ramsey Copywriter: Christiano Neves Art Director: Christiano Neves Photography: Jonny Thompson

Click for full credits

100 most awarded adverts of 2010



070

HOUSE, GARDEN & PETS


Awarded by 3 international festivals Cannes Lions

Cannes Lions

LIA Awards

Silver Press

Bronze Media

Finalist Print

Magazine/Product & Service

Use of Media/Best Use of Maga‌

Consumer Campaign

New York Festival

New York Festival

New York Festival

Gold Print

Gold Outdoor

Gold Outdoor

Best Use of Medium/Magazine

Home Products/Services

Best Use of Medium/Magazine


Tide Magttraction Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive

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Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade

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100 most awarded adverts of 2010


Coffee Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade

Click for full credits

100 most awarded adverts of 2010


Ink Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade

Click for full credits

100 most awarded adverts of 2010


Egg Brand: Tide Agency: Leo Burnett, Mumbai Industry: House, Garden & Pets Media: Ambient & Interactive Chief Creative Officer: K.V. Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Photography: Avdhut Hembade

Click for full credits

100 most awarded adverts of 2010


071

HOUSE, GARDEN & PETS


Awarded by 3 international festivals Cannes Lions

Cannes Lions

LIA Awards

Gold Radio

Gold Radio

Bronze Radio

Product & Service/Alcoholic Dri…

Craft/Best Use of Music and/or …

Home Products

New York Festival

New York Festival

New York Festival

Art and Technique

Bronze Art and Technique

Bronze Art and Technique

Hispanic Advertising: Radio

Radio: Copywriting

Radio: Sound Design


Click to listen

Battle Brand: Bounty Agency: Lapiz, Chicago, IL Industry: House, Garden & Pets Media: Radio Published: May., 2010 Language: English

Chief Creative Officer: Laurence Klinger Executive Creative Director: Laurence Klinger Creative Director: José Funegra, Maria Bernal Copywriter: José Funegra, Maria Bernal

Click for full credits

100 most awarded adverts of 2010



072

MEDIA & PUBLISHING


Awarded by 3 international festivals Cannes Lions

LIA Awards

New York Festival

Gold Design

Silver Design

Gold Design

Corporate or Brand Identity/Books

Editorial Design

Design: Illustration


Borkebjs. The Return of The Monsters. Brand: Borkebjs.com Agency: Kolle Rebbe, Hamburg Industry: Media & Publishing Media: Design & Branding

Executive Creative Director: Stefan Kolle Creative Director: Katrin Oeding Copywriter: Delia D. Marti, Reginald Wagner, Till Grabsch Art Director: Reginald Wagner Photography: Gerhard Oswald, Guido Stanke, Reginald Wagner, Ulrike Kirmse

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100 most awarded adverts of 2010



073

NON-ALCOHOLIC DRINKS


Awarded by 3 international festivals Cannes Lions

FAB Awards

FAB Awards

Gold Film

FABulous Award TV Cinema

FABulous Award TV Cinema

Product & Service/Non-Alcoholi…

TV/Cinema

FAB Awards

LIA Awards

LIA Awards

FAB Award TV Cinema

Silver Television / Cinema / Dig…

Bronze Television / Cinema / Di…

TV/Cinema: Non-Alcoholic

Beverages - Non-Alcoholic

Music Original


Arctic Sun Brand: Tropicana Agency: BBDO, Toronto, ON Industry: Non-alcoholic drinks Media: Promotion & Event Language: English

Watch the video Executive Creative Director: Ian Mackellar Copywriter: Adam Bailey Art Director: John Terry Director: Samir Mallal

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100 most awarded adverts of 2010



074

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals One Show

One Show

One Show

Gold Pencil

Silver Pencil

Silver Pencil

Public Service: Outdoor

Innovation in Advertising

Experiential Advertising

New York Festival

New York Festival

New York Festival

Bronze Art and Technique

Silver Art and Technique

Gold Outdoor

Print: Illustration

Outdoor: Illustration

Best use of Medium/Posters

New York Festival

New York Festival

New York Festival

Silver Outdoor

Bronze Avant-Garde

Bronze Outdoor

Guerilla Advertising

Avant-Garde: Innovative Use of‌

Civic/Social Education

Art Directors Club Silver Advertising Advertising Collateral Advertisin‌


Contemporary Beauty Ideal Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Ambient & Interactive

Watch the video

Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl

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100 most awarded adverts of 2010


Boucher's Nude 2009 Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Outdoor

Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl

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100 most awarded adverts of 2010


Ingres' Bather 2009 Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Outdoor

Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl

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100 most awarded adverts of 2010


Manet's Olympia 2009 Brand: ANAD Agency: Ogilvy, Frankfurt/Main Industry: Public interest & Non-profit Media: Outdoor

Executive Creative Director: Christian Mommertz, Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Sabina Hesse Art Director: Albert S. Chan, Sabina Hesse Photography: Joachim Bacherl

Click for full credits

100 most awarded adverts of 2010


075

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals Cannes Lions

New York Festival

Cresta Awards

Silver Outdoor

Silver Art and Technique

Winner Design

Billboards & Street Furniture/Pu‌

Outdoor: Typography

Design - Typography

Cresta Awards Winner Design


Clocks Brand: Aids Afria Solidarity Fund Agency: Euro RSCG, Paris Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2009 Market: France Language: English

Executive Creative Director: Stéphane Xibérras Copywriter: Arnaud Assouline Art Director: Benjamin Le Breton

Every minute counts. www.solidaritesida.org

Click for full credits 100 most awarded adverts of 2010



076

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Bronze Film

Gold Cyber

Gold Cyber

Product & Service/Public Healt…

Banners and Other Rich Media/…

Viral Advertising/Viral Video

Cannes Lions

ACT Responsible

LIA Awards

Bronze Cyber

2nd Dove Cannes

Bronze Television / Cinema / Di…

Craft/Best Music/Sound Design

Public Service/Social Welfare

LIA Awards

LIA Awards

Finalist Digital

Gold Digital

Viral

Banners/Display


Graffiti Brand: AIDES Agency: TBWA, Paris Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: France Language: English

Watch the video Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Ingrid Varetz Art Director: Ingrid Varetz Director: Yoann Lemoine

Protect Yourself

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100 most awarded adverts of 2010


Graffiti Brand: AIDES Agency: TBWA, Paris Industry: Public interest & Non-profit Media: Cyber Published: Nov., 2009 Market: France Language: English

Watch the video Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Ingrid Varetz Art Director: Ingrid Varetz Director: Yoann Lemoine

Protect Yourself

Click for full credits

100 most awarded adverts of 2010


077

PUBLIC INTEREST & NON-PROFIT


Awarded by 3 international festivals Cannes Lions

LIA Awards

LIA Awards

Silver Design

Bronze Integrated Campaign

Finalist Design

Corporate or Brand Identity/Poi…

Integrated Campaign

Environments/Installations/Displ…

New York Festival

New York Festival

Silver Outdoor

Bronze Outdoor

Corporate Image/Information/R…

Guerilla: Outdoor


The Wall Sale Brand: Sony Agency: Hakuhodo Kettle Inc, Tokyo Industry: Public interest & Non-profit Media: Ambient & Interactive

Watch the video Creative Director: Kazuaki Hashida, Kentaro Kimura, Yusuke Shimizu Copywriter: Koichiro Iizuka Art Director: Ken Funaki Photography: Kei Mizuta, Misato Noro, Sayaka Sakata, Shingo Kato, Takanori Sato, Toshiya Hiramatsu Director: Takanori Sato, Toshiya Hiramatsu

Click for full credits

100 most awarded adverts of 2010



078

RETAIL & DISTRIBUTION


Awarded by 3 international festivals Cannes Lions

Cannes Lions

ANDY Awards

Grand Prix Titanium & Integrated

Bronze Cyber

Gold Integrated

Titanium Grand Prix/Titanium a‌

Websites & Microsites/Retail & ‌

Retail

LIA Awards

LIA Awards

Gold The New Category

Gold Digital

The NEW Category

Community Applications


Twelpforce Brand: Best Buy Agency: Crispin Porter + Bogusky, Miami, FL Industry: Retail & Distribution Media: Miscellaneous

Watch the video Chief Creative Officer: Andrew Keller, Jeff Benjamin, Rob Reilly Executive Creative Director: Jeff Benjamin Creative Director: DJ Pierce, Evan Fry, Justin Ebert Copywriter: David Littlejohn, Justin Ebert, Tom Pettus Art Director: DJ Pierce, David Brownlow, David Gonsalves, Kat Street Director: Henry-Alex Rubin, Matt Walsh

Click for full credits

100 most awarded adverts of 2010



079

RETAIL & DISTRIBUTION


Awarded by 3 international festivals One Show

One Show

One Show

Gold Pencil

Silver Pencil

Bronze Pencil

Magazine : Full page or Spread

Collateral: Posters, P.O.P. and …

Newspaper - Full page or Spread

ANDY Awards

Art Directors Club

Art Directors Club

Silver Out of Home

Gold Advertising

Silver Advertising

Retail

Advertising Advertising Posters …

Advertising Magazine, Consum…


Birds Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Print Published: Feb., 2009

Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni

Click for full credits

100 most awarded adverts of 2010


Cats Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Print Published: Feb., 2009

Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni

Click for full credits

100 most awarded adverts of 2010


Fender Bender Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Print Published: Feb., 2009

Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni

Click for full credits

100 most awarded adverts of 2010


Fire Extinguishers Brand: Harvey Nichols Agency: Y&R, Abu Dhabi Industry: Retail & Distribution Media: Outdoor Published: Feb., 2009

Executive Creative Director: Shahir Ahmed Creative Director: Komal Bedi Sohal Copywriter: Shahir Ahmed Art Director: Dash Gaude, Komal Bedi Sohal, Sajesh Pudussery Photography: Tejal Patni

Click for full credits

100 most awarded adverts of 2010


080

TOYS & GAMES


Awarded by 3 international festivals Golden Drum

Golden Hammer

Golden Hammer

Golden Drum Press

Silver Hammer Print Ads

Diploma Print Ads

Leisure, entertainment, culture …

Clothing, beauty products, hygi…

Clothing, beauty products, hygi…

Golden Hammer

PIAF

Diploma Outdoor Posters

Silver OOH - Out of Home

Clothing, beauty products, hygi…

Out of Home


Police Ticket Brand: Hot Wheels Agency: Ogilvy, Budapest Industry: Toys & Games Media: Print Market: Hungary

Creative Director: Balazs Kismarty-Lechner Art Director: Balazs Kismarty-Lechner Photography: Istvan Labady

Click for full credits

100 most awarded adverts of 2010


Wanted Brand: Hot Wheels Agency: Ogilvy, Budapest Industry: Toys & Games Media: Print Market: Hungary

Creative Director: Balazs Kismarty-Lechner Art Director: Balazs Kismarty-Lechner Photography: Istvan Labady

Click for full credits

100 most awarded adverts of 2010


081

HOUSE, GARDEN & PETS


Awarded by 3 international festivals Golden Drum

Golden Hammer

PIAF

Silver Drum Film

Silver Hammer Interactive Media

Silver Video

Internet films

Viral Video

Video


Baloon Surprise Brand: Venus Agency: Ogilvy, Moscow Industry: House, Garden & Pets Media: Cyber Published: Feb., 2009

Watch the video

Chief Creative Officer: Carl Le Blond Creative Director: Ilia Korneev Copywriter: Vladimir Kochurkov Art Director: Maria Alexandrova

Click for full credits

100 most awarded adverts of 2010


Uneasy Stocking Date Brand: Venus Agency: Ogilvy, Moscow Industry: House, Garden & Pets Media: TV & Cinema Published: Feb., 2009

Watch the video

Chief Creative Officer: Carl Le Blond Creative Director: Ilia Korneev Copywriter: Vladimir Kochurkov Art Director: Maria Alexandrova

Click for full credits

100 most awarded adverts of 2010


Aquapark Brand: Venus Agency: Ogilvy, Moscow Industry: House, Garden & Pets Media: Cyber Published: Feb., 2009

Watch the video Chief Creative Officer: Carl Le Blond Creative Director: Ilia Korneev Copywriter: Vladimir Kochurkov Art Director: Maria Alexandrova

Click for full credits

100 most awarded adverts of 2010



082

MEDIA & PUBLISHING


Awarded by 3 international festivals Golden Award Montreux

LIA Awards

PIAF

Gold Medal Print advertising / P‌

Finalist Design

Silver Print

Graphic Design

Posters

Print


Black Ribbon Michael Jackson Brand: MTV Agency: BBDO, Dusseldorf Industry: Media & Publishing Media: Print Chief Creative Officer: Toygar Bazarkaya Executive Creative Director: Carsten Bolk Creative Director: Carsten Bolk, Toygar Bazarkava Copywriter: Martin Knipprath Art Director: Aristotelis Saflanis, Milena Hirschochs

Click for full credits

100 most awarded adverts of 2010



083

PROFESSIONAL & PUBLIC SERVICES


Awarded by 3 international festivals Golden Award Montreux

New York Festival

New York Festival

Gold Medal Print advertising / P‌

Grand Outdoor

Gold Outdoor

Campaign

Print

Professional Services

New York Festival

New York Festival

New York Festival

Silver Outdoor

Bronze Outdoor

Gold Outdoor

Professional Services

Professional Services

Outdoor: Art Direction

New York Festival

New York Festival

Cresta Awards

Gold Outdoor

Silver Outdoor

Winner Press

Professional services

Print: Art Direction


Cakes Brand: Hospital Aleman Agency: Saatchi & Saatchi, Buenos Aires Industry: Professional & Public services Media: Print Published: Jan., 2009 Language: English

Executive Creative Director: Mariano Serkin, Maxi Itzkoff Creative Director: Lucas Panizza, Norberto Vatrano Copywriter: Lucas Panizza Art Director: Norberto Vatrano Photography: Malcu/Cato

The best health plan for children.

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100 most awarded adverts of 2010


Stairs (Spanish) Brand: Hospital Aleman Agency: Saatchi & Saatchi, Buenos Aires Industry: Professional & Public services Media: Print Published: Jan., 2009 Language: English

Executive Creative Director: Mariano Serkin, Maxi Itzkoff Creative Director: Lucas Panizza, Norberto Vatrano Copywriter: Lucas Panizza Art Director: Norberto Vatrano Photography: Malcu/Cato

The best health plan for children.

Click for full credits

100 most awarded adverts of 2010


Tree (Spanish) Brand: Hospital Aleman Agency: Saatchi & Saatchi, Buenos Aires Industry: Professional & Public services Media: Print Published: Jan., 2009 Language: English

Executive Creative Director: Mariano Serkin, Maxi Itzkoff Creative Director: Lucas Panizza, Norberto Vatrano Copywriter: Lucas Panizza Art Director: Norberto Vatrano Photography: Malcu/Cato

The best health plan for children.

Click for full credits

100 most awarded adverts of 2010



084

AUTOMOTIVE & SERVICES


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Outdoor

Bronze Print

Posters/Consumer Products: C‌

Automotive


Boxes III Brand: Renault Agency: BBH, São Paulo Industry: Automotive & Services Media: Print Published: May., 2010 Market: Brazil Language: English

Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas, Wilson Mateos Copywriter: Márcio Juniot Art Director: Pedro Utzeri Photography: Bruno Cals

With you from the start.

Click for full credits 100 most awarded adverts of 2010


Boxes II Brand: Renault Agency: BBH, São Paulo Industry: Automotive & Services Media: Print Published: May., 2010 Market: Brazil Language: English

Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas, Wilson Mateos Copywriter: Márcio Juniot Art Director: Pedro Utzeri Photography: Bruno Cals

With you from the start.

Click for full credits 100 most awarded adverts of 2010


Boxes I Brand: Renault Agency: BBH, São Paulo Industry: Automotive & Services Media: Print Published: May., 2010 Market: Brazil Language: English

Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas, Wilson Mateos Copywriter: Márcio Juniot Art Director: Pedro Utzeri Photography: Bruno Cals

With you from the start.

Click for full credits 100 most awarded adverts of 2010



085

APPAREL, CLOTHING & FOOTWEAR


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Film Craft

Gold Television / Cinema

Film Craft/Special Effects & Co‌

Visual Effects


Human Chain Brand: Nike Agency: Wieden + Kennedy, Portland, CO Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Alberto Ponte, Jeff Williams Copywriter: Jason Bagley Art Director: Ryan O’Rourke Director: Brian Beletic

Just Do It!

Click for full credits

100 most awarded adverts of 2010



086

APPAREL, CLOTHING & FOOTWEAR


Awarded by 2 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Press

Bronze Poster

Gold Print

Magazine/Craft/Art Direction

Apparel/Fashion/Footwear

Apparel/Fashion/Footwear

Clio Awards Gold Print for Apparel/Fashion/Footwear


Dress Code Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais

Dress code. You've cracked it.

Click for full credits

100 most awarded adverts of 2010


In Nyc Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais

In NYC they say it's the latest fashion in Paris. In Paris they say it's the latest fashion in NYC.

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100 most awarded adverts of 2010


Being Stylish Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais

Bein stylish is being able to dress up with less.

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100 most awarded adverts of 2010


Elephant Brand: Havaianas Agency: BBDO, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Marcello Serpa, Marcus Sulzbacher Copywriter: André Kassu, Gustavo Sarkis Art Director: Marcos Kotlhar Photography: Daishi Pais

Click for full credits

100 most awarded adverts of 2010


087

APPAREL, CLOTHING & FOOTWEAR


Awarded by 2 international festivals Cannes Lions

Clio Awards

Clio Awards

Silver Film Craft

Gold Television / Cinema

Bronze Television / Cinema

Film Craft/Cinematography

Cinematography

Visual Effects


Every Team Needs The Spark Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: May., 2009 Language: English

Watch the video

Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders

Click for full credits

100 most awarded adverts of 2010


Big Billboard Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: Outdoor Published: May., 2009 Language: English

Click for full credits

Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders

100 most awarded adverts of 2010


Bus Stop Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: Outdoor Published: May., 2009 Language: English

Click for full credits

Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders

100 most awarded adverts of 2010


F50i Mobile Brand: adidas Agency: 180, Amsterdam Industry: Apparel, Clothing & Footwear Media: Cyber Published: May., 2009 Language: English

Click for full credits

Executive Creative Director: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Director: Rupert Sanders

100 most awarded adverts of 2010


088

CONFECTIONERY & SNACKS


Awarded by 2 international festivals Clio Awards

Clio Awards

One Show

Silver Print

Bronze Print

Gold Pencil

Confections/Snacks

Confections/Snacks

Collateral: Posters, P.O.P. and …

One Show

One Show

Silver Pencil

Bronze Pencil

Outdoor

Collateral: Posters, P.O.P. and …


Purple Caterpillar Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English

Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies

Click for full credits 100 most awarded adverts of 2010


Recipe Book Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English

Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies

Click for full credits 100 most awarded adverts of 2010


Whale Cow Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English

Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies

Click for full credits 100 most awarded adverts of 2010


Hugs Brand: Ben & Jerry's Agency: Ogilvy & Mather, Singapore Industry: Confectionery & Snacks Media: Print Language: English

Executive Creative Director: Eugene Cheong, Tham Khai Meng, Todd McCracken Copywriter: Craig Love, Eugene Cheong, Mike Sutcliffe Art Director: Adrian Chan, Maurice Wee, Stuart Mills Photography: Edward Loh, October Skies

Click for full credits 100 most awarded adverts of 2010


089

CONFECTIONERY & SNACKS


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Film

Bronze Television / Cinema

Product & Service/Sweet Foods‌

Confections/Snacks


You're Right (English Subtitles) Brand: Cadbury Agency: Saatchi & Saatchi, Buenos Aires Industry: Confectionery & Snacks Media: TV & Cinema Language: Spanish

Watch the video

Executive Creative Director: Mariano Serkin, Maximiliano Itzkoff Creative Director: Diego Medvedocky Copywriter: Carolina Morano, Charlie Lanús, Laura Sereno Art Director: Juan Pedro Porcaro Director: Nico & Martin

Click for full credits

100 most awarded adverts of 2010


The Check Brand: Cadbury Agency: Saatchi & Saatchi, Buenos Aires Industry: Confectionery & Snacks Media: TV & Cinema Language: Spanish

Watch the video Executive Creative Director: Mariano Serkin, Maximiliano Itzkoff Creative Director: Diego Medvedocky Copywriter: Carolina Morano, Charlie Lanús, Laura Sereno Art Director: Juan Pedro Porcaro Director: Nico & Martin

Cadbury. Give Into Pleasure.

Click for full credits

100 most awarded adverts of 2010


Shhh (English Subtitles) Brand: Cadbury Agency: Saatchi & Saatchi, Buenos Aires Industry: Confectionery & Snacks Media: TV & Cinema Language: Spanish

Executive Creative Director: Mariano Serkin, Maximiliano Itzkoff Creative Director: Diego Medvedocky Copywriter: Carolina Morano, Charlie Lanús, Laura Sereno Art Director: Juan Pedro Porcaro Director: Nico & Martin

Watch the video Cadbury. Give Into Pleasure.

Click for full credits

100 most awarded adverts of 2010



090

ELECTRONICS & AUDIO-VISUAL


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Film

Bronze Television / Cinema

Product & Service/Home Electr‌

Business Equipment & Services


Time Traveler Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema

Watch the video Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison

Click for full credits

100 most awarded adverts of 2010


Legal Copy Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema

Watch the video Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison

Click for full credits

100 most awarded adverts of 2010


Broken Promises Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema

Watch the video

Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison

Click for full credits

100 most awarded adverts of 2010


Teeter Tottering Brand: Apple Agency: TBWA, Los Angeles, CA Industry: Electronics & Audio-Visual Media: TV & Cinema

Watch the video

Chief Creative Officer: Duncan Milner, Eric Grunbaum Executive Creative Director: Duncan Milner, Eric Grunbaum Creative Director: Jason Sperling Art Director: Jamie Reilly Director: Phil Morrison

Click for full credits

100 most awarded adverts of 2010


091

ELECTRONICS & AUDIO-VISUAL


Awarded by 2 international festivals Cannes Lions

Clio Awards

Silver Film Craft

Silver Television / Cinema

Film Craft/Special Effects & Co‌

Animation


Focus Group Brand: Nokia Agency: Jack Morton Worldwide, New York City, NY

Watch the video Creative Director: David Masters, Michael Richards Director: David Masters

Industry: Electronics & Audio-Visual Media: Cyber Language: English

Click for full credits

100 most awarded adverts of 2010



092

FINANCIAL & LEGAL SERVICES


Awarded by 2 international festivals Cannes Lions

Cannes Lions

One Show

Silver Outdoor

Bronze Press

Silver Pencil

Billboards & Street Furniture/Ba…

Magazine/Product & Service/Ba…

Outdoor


Pound Face It gets wherever it has to.

Brand: Western Union Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Print Executive Creative Director: Manolo Moreno, Urs Frick, Uschi Henkes Copywriter: David Guillen Navarro Art Director: Fernando de Simón, Pep Farrés

Click for full credits

100 most awarded adverts of 2010


Dollar Face It gets wherever it has to.

Brand: Western Union Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Print Executive Creative Director: Manolo Moreno, Urs Frick, Uschi Henkes Copywriter: David Guillen Navarro Art Director: Fernando de Simón, Pep Farrés

Click for full credits

100 most awarded adverts of 2010


Renmibi Face It gets wherever it has to.

Brand: Western Union Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Print Executive Creative Director: Manolo Moreno, Urs Frick, Uschi Henkes Copywriter: David Guillen Navarro Art Director: Fernando de Simón, Pep Farrés

Click for full credits

100 most awarded adverts of 2010



093

HOUSE, GARDEN & PETS


Awarded by 2 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold Outdoor

Silver Press

Gold Print

Billboards & Street Furniture/Mi…

Newspaper/Product & Service/…

Pet/Petcare


Swimming Pool Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: Print Published: Mar., 2010 Language: English

Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade

She's only with him for his biscuits.

Click for full credits 100 most awarded adverts of 2010


Sofa Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: Print Published: Mar., 2010 Language: English

Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade

She's only with him for his biscuits.

Click for full credits 100 most awarded adverts of 2010


Limo Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: Print Published: Mar., 2010 Language: English

Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade

She's only with him for his biscuits.

Click for full credits 100 most awarded adverts of 2010


Couples, The Bedroom Brand: Frolic Agency: BBDO, Boulogne-Billancourt Industry: House, Garden & Pets Media: TV & Cinema Published: Mar., 2010 Language: English

Chief Creative Officer: Gilles Fichteberg, Jean-François Sacco Executive Creative Director: Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Lucie Vallotton Photography: Clive Stewart Director: Jérôme Langlade

Watch the video She's only with him for his biscuits

Click for full credits

100 most awarded adverts of 2010


094

MEDIA & PUBLISHING


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Outdoor

Silver Print

Posters/Consumer Services

Business-to-business


0.0047% Brand: Getty Images Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Tales Bahu Art Director: Danilo Boer, Marcos Kotlhar

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100 most awarded adverts of 2010


What We Have 2 (Portuguese) Brand: Getty Images Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Language: English

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: Tales Bahu Art Director: Danilo Boer, Marcos Kotlhar

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100 most awarded adverts of 2010


095

MEDIA & PUBLISHING


Awarded by 2 international festivals Clio Awards

Clio Awards

One Show

Silver Television / Cinema

Bronze Television / Cinema

Silver Pencil

Media

Media

Television : over 30'


Gym Brand: MTV Agency: la comunidad, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Published: Mar., 2009 Language: Spanish

Watch the video Executive Creative Director: Joaquin Mollá, José Mollá Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Ezequiel Soules, Julian Tachella Art Director: Agustina Anguita, Martin Insua Director: Jose Prat

If it's MTVish we have it

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100 most awarded adverts of 2010


Bird Brand: MTV Agency: la comunidad, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Published: Mar., 2009 Language: Spanish

Watch the video Executive Creative Director: Joaquin Mollá, José Mollá Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Ezequiel Soules, Julian Tachella Art Director: Agustina Anguita, Martin Insua Director: Jose Prat

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100 most awarded adverts of 2010


Model Brand: MTV Agency: la comunidad, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Published: Mar., 2009 Language: Spanish

Watch the video Executive Creative Director: Joaquin Mollá, José Mollá Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Ezequiel Soules, Julian Tachella Art Director: Agustina Anguita, Martin Insua Director: Jose Prat

If it's MTVish we have it

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100 most awarded adverts of 2010



096

PUBLIC INTEREST & NON-PROFIT


Awarded by 2 international festivals Clio Awards

One Show

One Show

Silver Poster

Silver Pencil

Gold Pencil

Public Service

Public Service: Outdoor

Public Service: Newspaper or ‌


Earth Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Print Language: English

Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo

It's your turn

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100 most awarded adverts of 2010


Tree Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Print Language: English

Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo

It's your turn

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100 most awarded adverts of 2010


Calf Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Outdoor Language: English

Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo

It's your turn.

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100 most awarded adverts of 2010


Crocodile Brand: World Wildlife Fund (WWF) Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Outdoor Language: English

Executive Creative Director: Ali Shabaz, Guan-hin Tay Creative Director: Ali Shabaz Copywriter: Pradeep d'Souza Art Director: Christiano Choo

It's your turn.

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100 most awarded adverts of 2010


097

PUBLIC INTEREST & NON-PROFIT


Awarded by 2 international festivals Clio Awards

Clio Awards

One Show

Bronze Poster

Gold Poster

Bronze Pencil

Public Service

Public Services

Public Service: Newspaper or ‌


Family, 1 Brand: Pedestrian Council of Australia Agency: Saatchi & Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Print Language: English

Executive Creative Director: Steve Back Creative Director: David Bowman Copywriter: Steven Jackson Art Director: Vince Lagana Photography: Gary Sheppard

Kill a kid. Kill a family. Slow down in school zones.

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100 most awarded adverts of 2010


Family, 2 Brand: Pedestrian Council of Australia Agency: Saatchi & Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Print Language: English

Executive Creative Director: Steve Back Creative Director: David Bowman Copywriter: Steven Jackson Art Director: Vince Lagana Photography: Gary Sheppard

Kill a kid. Kill a family. Slow down in school zones.

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100 most awarded adverts of 2010


Family, 3 Brand: Pedestrian Council of Australia Agency: Saatchi & Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Print Language: English

Executive Creative Director: Steve Back Creative Director: David Bowman Copywriter: Steven Jackson Art Director: Vince Lagana Photography: Gary Sheppard

Kill a kid. Kill a family. Slow down in school zones.

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100 most awarded adverts of 2010



098

PUBLIC INTEREST & NON-PROFIT


Awarded by 2 international festivals Cannes Lions

One Show

One Show

Silver Outdoor

Silver Pencil

Silver Pencil

Posters/Fundraising, Charities, …

Public Service: Newspaper or …

Public Service: Outdoor

One Show Bronze Pencil Public Service: Outdoor


Bottle Top Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English

Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan

If you don't pick it up they will.

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100 most awarded adverts of 2010


Ball Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English

Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan

If you don't pick it up they will.

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100 most awarded adverts of 2010


Lighter Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English

Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan

If you don't pick it up they will.

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100 most awarded adverts of 2010


Rope Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Language: English

Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Creative Director: Adam Weber Copywriter: Jared Osmond Art Director: Wihan Meerholz Photography: Chris Jordan

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100 most awarded adverts of 2010


099

PUBLIC INTEREST & NON-PROFIT


Awarded by 2 international festivals Cannes Lions

Clio Awards

Gold Design

Silver Poster

Environmental Design/Environm‌

Public Service


Green Pedestrian Crossing Brand: China Environmental Protection Foundation Agency: DDB, shanghai Industry: Public interest & Non-profit Media: Outdoor Language: English

Chief Creative Officer: Michael Dee Creative Director: Jody Xiong Copywriter: Jason Jin Art Director: Jerry Cao, Jody Xiong Photography: Keno Zhao, King Zhang Director: Qiu Bo

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100 most awarded adverts of 2010



100

RETAIL & DISTRIBUTION


Awarded by 2 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Film

Silver Film Craft

Bronze Titanium & Integrated

Other Film Content/Other Screens

Film Craft/Animation

Titanium and Integrated

One Show Silver Pencil Branded Content - Single


Yes, Virginia Brand: Macy*s Agency: JWT, New York City, NY Industry: Retail & Distribution Media: Promotion & Event

Watch the video Chief Creative Officer: Harvey Marco, Ty Montague Executive Creative Director: Wayne Best Creative Director: Matt MacDonald Copywriter: Chris Plehal Art Director: Jim Wood Director: Bitstate, Pete Circuitt

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100 most awarded adverts of 2010


Yes, Virginia Brand: Macy*s Agency: JWT, New York City, NY Industry: Retail & Distribution Media: TV & Cinema

Watch the video Chief Creative Officer: Harvey Marco, Ty Montague Executive Creative Director: Wayne Best Creative Director: Matt MacDonald Copywriter: Chris Plehal Art Director: Jim Wood Director: Bitstate, Pete Circuitt

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100 most awarded adverts of 2010




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