001
Awarded by 7 international festivals D&AD
D&AD
D&AD
Nomination Digital Advertising Web Films
Yellow Pencil Film Advertising … Direction for Film Advertising
Yellow Pencil Film Advertising … Editing for Film Advertising
D&AD
D&AD
Cannes Lions
Yellow Pencil TV & Cinema Ad… TV Commercials over 120 seco…
Yellow Pencil Integrated & Earn… Integrated
Grand Prix Film Product & Service
Cannes Lions
Cannes Lions
Cannes Lions
Gold Film Craft Film Craft Editing
Gold Film Craft Film Craft Script
Silver Film Craft Film Craft
Cannes Lions
Cannes Lions
Cannes Lions
Silver Film Craft Film Craft Sound Design
Bronze Film Craft Film Craft
Gold Cyber Viral Advertising
Cannes Lions
Clio Awards
Clio Awards
Gold Titanium & Integrated Titanium and Integrated
Gold Film Product/Service Television/Cine…
Gold Film Technique Editing
Clio Awards
Clio Awards
One Show
Gold Film Product/Service Online
Bronze Film Technique Music-Licenced
Gold Pencil Cinema Advertising Maximum 3 minutes
One Show
One Show
Golden Award Montreux
Gold Pencil Consumer Television Over :30 / Under :90
Gold Pencil Integrated Branding Integrated Branding
Gold Medal Television / Cinema Clothing & Fabrics/Footwear
New York Festival
New York Festival
Cresta Awards
Grand
Silver Avant-Garde Avant-Garde: Innovative Use of…
Grand Prix Integrated Viral Films
Cresta Awards
Cresta Awards
Grand Prix Integrated Integrated Campaigns
Winner Integrated Television
Write the Future (180 sec) Brand: Nike Agency: Wieden+Kennedy, Amsterdam Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Apr., 2010 Language: English
Executive Creative Director: Jeff Kling Creative Director: Mark Bernath, Eric Quennoy Copywriter: Stuart Harkness, Freddie Powell Art Director: Stuart Harkness, Freddie Powell Director: Alejandro Gonzalez Inarritu
Watch the video Write The Future
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100 most awarded adverts of 2011
Write the Future Brand: Nike Agency: Wieden+Kennedy, Amsterdam Industry: Apparel, Clothing & Footwear Media: Promotion & Event Published: Apr., 2010 Language: English
Watch the video Executive Creative Director: Jeff Kling Creative Director: Mark Bernath, Eric Quennoy Copywriter: Stuart Harkness, Freddie Powell Art Director: Stuart Harkness, Freddie Powell Director: Alejandro Gonzalez Inarritu
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100 most awarded adverts of 2011
002
Awarded by 6 international festivals D&AD
Cannes Lions
Cannes Lions
Nomination Writing for Advertising Writing for Film Advertising
Silver Film Product & Service
Bronze Film Craft Film Craft
Clio Awards
One Show
LIA Awards
Bronze Film Product/Service Television/Cine‌
Bronze Pencil Consumer Televi‌ Over :30 / Under :90
Bronze Film Automotive
LIA Awards
New York Festival
Silver Film Automotive
Gold Art and Technique Automobiles
Sword Collector Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Tony Granger, Ian Reichenthal, Scott Vitrone Creative Director: Icaro Doria, Graham Lang, Dan Morales, Ian Reichenthal, Guillermo Vega, Scott Vitrone Copywriter: Brandon Henderson Art Director: Dan Treichel, Dan Triechel Director: Jim Jenkins
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100 most awarded adverts of 2011
Dirty Cops Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Kerry Keenan Creative Director: Guillermo Vega, Steve Whittier Copywriter: Julia Neumann Art Director: Michael Schachtner Director: David Shane
You'll Feel Safe Inside
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100 most awarded adverts of 2011
Pathologicalliar Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Kerry Keenan Creative Director: Guillermo Vega, Steve Whittier Copywriter: Julia Neumann Art Director: Michael Schachtner Director: David Shane
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100 most awarded adverts of 2011
003
Awarded by 6 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Film Product & Service
Bronze Film Craft Film Craft
Gold Innovative Media
Clio Awards
One Show
Golden Award Montreux
Bronze Film Public Service Television/Cinema
Bronze Pencil Branded Content
Gold Medal Media Best Use of Mixed Media
LIA Awards
LIA Awards
LIA Awards
Gold Film Public Service/Social Welfare
Silver Film Public Service/Social Welfare
Gold Integrated Innovative Integrated Campaign
Cresta Awards Winner Crafts Craft Cinema - Direction
WHO KILLED DEON? Brand: Metropolitan Police Agency: BBDO, London (England) Industry: Professional & Public services Media: Promotion & Event Market: United Kingdom
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Executive Creative Director: Paul Brazier Creative Director: Steve Jones, Martin Loraine Copywriter: Aidan McClure Art Director: Laurent Simon Director: Simon Ellis
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100 most awarded adverts of 2011
WHO KILLED DEON? Brand: Metropolitan Police Agency: BBDO, London (England) Industry: Professional & Public services Media: Promotion & Event Published: Sep., 2010 Market: United Kingdom
Executive Creative Director: Paul Brazier Creative Director: Steve Jones, Martin Loraine Copywriter: Aidan McClure Art Director: Laurent Simon Director: Simon Ellis
Watch the video Search Who Killed Deon?
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100 most awarded adverts of 2011
004
Awarded by 5 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil Digital Advertising Digital Solutions & Use of Socia…
Nomination Integrated & Earne… Earned Media Campaign
Grand Prix Cyber Viral Advertising
Cannes Lions
Clio Awards
Clio Awards
Bronze Promo Use of Promo & Activation
Silver Content & Contact Content and Contact
Bronze Innovative Media Innovative Media
One Show
LIA Awards
Bronze Pencil Innovation in Adv…
Gold Integrated Innovative The NEW Category
Pay With A Tweet Brand: Currency System Agency: R/GA, New York City, NY
Watch the video Creative Director: Leif Abraham, Christian Behrendt
Industry: Internet sites & Services Media: Cyber Market: United States
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100 most awarded adverts of 2011
005
Awarded by 5 international festivals D&AD
Cannes Lions
Cannes Lions
Black Pencil Spatial Design Installations
Gold Design Environmental Design
Gold Outdoor Ambient
Cannes Lions
Cannes Lions
Cannes Lions
Gold Direct Use of Direct Marketing
Gold Direct Product & Service
Bronze Media Use of Media
Clio Awards
Clio Awards
One Show
Grand Design Environmental
Bronze Out of Home Ambient
Silver Pencil Public Service Outdoor and Posters
New York Festival Silver Avant-Garde Avant-Garde: Ambient
Burma Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Chief Creative Officer: Harvey Marco, Peter Nicholson Executive Creative Director: Andrew Clarke Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for full credits 100 most awarded adverts of 2011
Burma Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Ambient & Interactive
Watch the video Chief Creative Officer: Harvey Marco, Peter Nicholson Executive Creative Director: Andrew Clarke Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
The power to free Burma's political prisoners is in your hands.
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100 most awarded adverts of 2011
006
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Clio Awards
Titanium Titanium & Integrated Titanium and Integrated
Bronze Outdoor Ambient
Bronze Interactive Other
One Show
LIA Awards
LIA Awards
Bronze Pencil Innovation in Adv‌
Gold Digital Non-Traditional: Automotive
Silver Digital Automotive
New York Festival Silver Outdoor Outdoor: Automobiles
Speed Camera Lottery Brand: Volkswagen Agency: DDB, Stockholm Industry: Automotive & Services Media: Ambient & Interactive Language: English
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Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby, Martin Lundgren Photography: Simon Higby, Martin Lundgren Director: Michael Bugaj
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100 most awarded adverts of 2011
The Speed Camera Lottery Brand: Volkswagen Agency: DDB, Stockholm Industry: Automotive & Services Media: Ambient & Interactive Language: English
Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby, Martin Lundgren Photography: Simon Higby, Martin Lundgren Director: Michael Bugaj
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100 most awarded adverts of 2011
007
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Bronze Cyber Viral Advertising
Gold Promo Use of Promo & Activation
Gold Media Use of Media
Cannes Lions
Cannes Lions
Clio Awards
Silver Direct Strategy
Bronze Direct Product & Service
Gold Direct Mail Other
Clio Awards
Clio Awards
One Show
Gold Interactive Social Media
Grand Innovative Media
Gold Pencil Innovation in Adver…
One Show
LIA Awards
New York Festival
Gold Pencil Public Service Collateral (Brochures and Direc…
Gold Integrated Innovative The NEW Category
Gold Avant-Garde Avant-Garde: Educational/Non-…
New York Festival
New York Festival
New York Festival
Gold Avant-Garde Avant-Garde: Innovative Use of…
Gold Public Service Public Service Announcemen: …
Silver Public Relations Public Relations: New Produc/S…
New York Festival Bronze Environmental Issues
SAVE AS WWF Brand: World Wildlife Fund (WWF) Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber Market: Germany
Watch the video Creative Director: Sven Loskill, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Lisa Glock, Michael Kittel, Henning MuellerDannhausen, Henning Müller-Dannhausen Art Director: Michael Kittel, Alexander Norvilas, Eric van den Hoonaard
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100 most awarded adverts of 2011
008
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Bronze Press Magazine Product & Service
Bronze Press Magazine Craft
Bronze Outdoor Posters
Clio Awards
Clio Awards
Clio Awards
Gold Print Product/Service Product/Service
Silver Out of Home Poster
Silver Print Technique Art Direction
Clio Awards
One Show
One Show
Bronze Print Technique
Bronze Pencil Collateral Posters
Bronze Pencil Magazine Full Page or Spread
New York Festival
New York Festival
Cresta Awards
Bronze Art and Technique Art Direction
Bronze Print Art Direction
Winner Press Magazine Campaign
Road Crossing Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
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100 most awarded adverts of 2011
Baby Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
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100 most awarded adverts of 2011
Aircraft Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
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100 most awarded adverts of 2011
Prisma Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
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100 most awarded adverts of 2011
Square Trails Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
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100 most awarded adverts of 2011
009
Awarded by 5 international festivals D&AD
D&AD
Clio Awards
Yellow Pencil Radio Advertising Radio Advertising Campaigns
Nomination Radio Advertising Writing for Radio Advertising
Gold Radio Product/Service Product/Service
Clio Awards
One Show
New York Festival
Gold Film Product/Service Television/Cine‌
Gold Pencil Consumer Radio
Bronze Art and Technique Copywriting
New York Festival
Cresta Awards
Bronze Art and Technique Humor
Winner TV / Cinema / Digital Television
Ice Fishing Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English
Watch the video Chief Creative Officer: Conway Williamson Creative Director: David Weinstock Copywriter: Brandon Henderson, Christian Travers Art Director: Dave Arnold
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100 most awarded adverts of 2011
The Most Interesting Man Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English
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Chief Creative Officer: Conway Williamson Creative Director: David Weinstock Copywriter: Brandon Henderson, Christian Travers Art Director: Dave Arnold
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100 most awarded adverts of 2011
The Most Interesting Man Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English
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Chief Creative Officer: Conway Williamson Creative Director: David Weinstock Copywriter: Brandon Henderson, Christian Travers Art Director: Dave Arnold
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100 most awarded adverts of 2011
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Cinco Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
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100 most awarded adverts of 2011
Click to listen
Signs Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
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100 most awarded adverts of 2011
Click to listen
Dos Equis Radio Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
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100 most awarded adverts of 2011
Click to listen
The Most Interesting Man in the World Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
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100 most awarded adverts of 2011
010
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Design Graphic Design & Design Crafts
Silver Titanium & Integrated
Bronze Content & Contact
LIA Awards
LIA Awards
New York Festival
Gold Integrated Innovative Non-Traditional: Entertainment
Silver Integrated Innovative The NEW Category
Gold Public Relations Public Relations: Media/Entertai…
New York Festival
New York Festival
New York Festival
Silver Avant-Garde Avant-Garde: Innovative Use of…
Bronze Entertainment Promotion
Bronze Marketing Effectiveness Marketing Effectiveness: Integr…
Cresta Awards Winner Integrated Integrated Campaign
Concertmilk (Film) Brand: Dortmund Concerthall Agency: Jung von Matt, Hamburg Industry: Culture, Recreation & Sport Media: Ambient & Interactive Market: Germany
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Executive Creative Director: Sascha Hanke Creative Director: Jo Marie Farwick, Tobias Grimm, Jens Pfau Copywriter: Henning Robert, Jan-Hendrik Scholz Art Director: Damjan Pita Director: Silvio Helbig
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100 most awarded adverts of 2011
011
Awarded by 5 international festivals Cannes Lions
Clio Awards
AdPrint
Silver Outdoor Billboards & Street Furniture
Bronze Print Public Service Public Service
Bronze Angel Press & Magazine Social services, Public Awaren‌
LIA Awards
Cresta Awards
Bronze Print Public Service/Social Welfare C‌
Winner Outdoor Poster Campaign
Boy Brand: Tower Hamlets Agency: BBDO, London (England) Industry: Public interest & Non-profit Media: Print Published: Nov., 2010 Market: United Kingdom
Executive Creative Director: Paul Brazier Creative Director: Antony Nelson, Mike Sutherland Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Trevor Ray Hart
Text while you're driving and you're 23 times more likely to have an accident.
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100 most awarded adverts of 2011
Mother Brand: Tower Hamlets Agency: BBDO, London (England) Industry: Public interest & Non-profit Media: Print Published: Nov., 2010 Market: United Kingdom
Executive Creative Director: Paul Brazier Creative Director: Antony Nelson, Mike Sutherland Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Trevor Ray Hart
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100 most awarded adverts of 2011
Girl Brand: Tower Hamlets Agency: BBDO, London (England) Industry: Public interest & Non-profit Media: Print Published: Nov., 2010 Market: United Kingdom
Executive Creative Director: Paul Brazier Creative Director: Antony Nelson, Mike Sutherland Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Trevor Ray Hart
Text while you're driving and you're 23 times more likely to have an accident.
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100 most awarded adverts of 2011
012
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold Outdoor Billboards & Street Furniture
Gold Press Newspaper and Magazine
Silver Out of Home Poster
Clio Awards
Dubai Lynx
Dubai Lynx
Silver Print Product/Service Product/Service
Grand Prix Print & Outdoor Craft Retail Stores, Restaurants & Fa…
Gold Print & Outdoor Craft Art Direction
Dubai Lynx
Dubai Lynx
LIA Awards
Gold Print & Outdoor Craft Retail Stores, Restaurants & Fa…
Gold Print Retail Stores, Restaurants & Fa…
Silver Print Consumer Campaign
LIA Awards
LIA Awards
New York Festival
Bronze Print Art Direction Campaign
Bronze Print Retail
Bronze Print Print: Retail Stores
New York Festival
New York Festival
Silver Print Print: Retail Stores
Bronze Outdoor Outdoor: Retail Stores
Accessories Required, Autumn/Winter 2010 campaign, Personalized Towels People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Accessories Required, Autumn/Winter 2010 campaign, Evil Eye Charm People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Accessories Required, Autumn/Winter 2010 campaign, Altitude Sickness Pills People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Personalized Towels
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Airhorn
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Accessories Required, Autumn/Winter 2010 campaign, Lipstick Stain Remover People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Little Black Book
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
Smelling Salts
Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day
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100 most awarded adverts of 2011
013
Awarded by 5 international festivals D&AD
Cannes Lions
Cannes Lions
Nomination TV & Cinema Adver‌ TV Commercials 61-120 seconds
Gold Film Product & Service
Bronze Film Craft Film Craft
FAB Awards
LIA Awards
LIA Awards
FAB Award TV Cinema
Bronze Film Beverages - Alcoholic
Bronze Film Direction
New York Festival
New York Festival
Silver Art and Technique Cinematography
Silver Art and Technique Beverages Alcoholic
Slow Motion Brand: Carlton Agency: BBDO, Melbourne, VIC Industry: Alcoholic drinks Media: TV & Cinema Market: Australia Language: English
Watch the video Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Ant Keogh Copywriter: Richard Williams Art Director: Annie Beauchamp, Anthony Phillips Director: Paul Middleditch
Made From Beer
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100 most awarded adverts of 2011
014
Awarded by 5 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Film Product & Service
Gold Film Craft Film Craft Direction
Silver Film Craft Film Craft
Cannes Lions
Cannes Lions
Clio Awards
Bronze Film Product & Service
Bronze Film Other Film Content
Gold Film Product/Service Television/Cine‌
Golden Award Montreux
LIA Awards
LIA Awards
Gold Medal TV / Cinema Beverages
Grand LIA Film Technique
Gold Film Use of Licensed Music
LIA Awards
LIA Awards
LIA Awards
Gold Film Direction
Gold Film Editing
Silver Film Direction
LIA Awards
Cresta Awards
Bronze Film Beverages - Alcoholic
Winner TV / Cinema / Digital Television
The Entrance Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: Promotion & Event Published: Dec., 2010
Watch the video Executive Creative Director: Mark Bernath, Eric Quennoy Copywriter: Carlo Cavallone, Roger Hoard Art Director: Alvaro Sotomayor Director: Frederik Bond, Fredrik Bond
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100 most awarded adverts of 2011
The Entrance Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: TV & Cinema Published: Dec., 2010
Watch the video Executive Creative Director: Mark Bernath, Eric Quennoy Copywriter: Carlo Cavallone, Roger Hoard Art Director: Alvaro Sotomayor Director: Frederik Bond, Fredrik Bond
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100 most awarded adverts of 2011
Date Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: TV & Cinema Published: May., 2011 Market: Netherlands Language: English
Watch the video Executive Creative Director: Mark Bernath, Eric Quennoy Creative Director: Mark Bernath, Eric Quennoy Copywriter: Roger Hoard Art Director: Alvaro Sotomayor Director: Fredrik Bond
Open your world
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100 most awarded adverts of 2011
The Legendary Making Of the Date Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: Miscellaneous Published: May., 2011 Market: Netherlands Language: English
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Executive Creative Director: Mark Bernath, Eric Quennoy Creative Director: Mark Bernath, Eric Quennoy Copywriter: Roger Hoard Art Director: Alvaro Sotomayor
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100 most awarded adverts of 2011
015
Awarded by 5 international festivals D&AD
Clio Awards
Clio Awards
Nomination Photography Photography for Press & Poster…
Silver Out of Home Billboard
Silver Print Public Service Public Service
AdPrint
AdPrint
AdPrint
Winner Grand-Prix
Winner Best Use of Photography
Gold Angel Social Services, Public Awaren…
New York Festival
New York Festival
Cresta Awards
Silver Art and Technique Photography
Bronze Art and Technique Art Direction
Winner Outdoor Newspaper Campaign
Cresta Awards
Cresta Awards
Winner Outdoor Outdoor Campaign
Winner Outdoor Craft Outdoor - Photography Ca…
Young Man Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Print Published: Mar., 2010 Market: France
Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Véronique Sels Copywriter: Sergio Alonso, Véronique Sels Art Director: Alexandra Offe, Frederic Royer Photography: Marc Paeps
The longer you live on the street, the harder it is to get off it.
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100 most awarded adverts of 2011
Old Man Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Print Published: Mar., 2010 Market: France
Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Véronique Sels Copywriter: Sergio Alonso, Véronique Sels Art Director: Alexandra Offe, Frederic Royer Photography: Marc Paeps
The longer you live on the street, the harder it is to get off it.
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100 most awarded adverts of 2011
Woman Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Print Published: Mar., 2010 Market: France
Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Véronique Sels Copywriter: Sergio Alonso, Véronique Sels Art Director: Alexandra Offe, Frederic Royer Photography: Marc Paeps
The longer you live on the street, the harder it is to get off it.
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100 most awarded adverts of 2011
016
Awarded by 5 international festivals D&AD
FAB Awards
FAB Awards
Yellow Pencil Outdoor Advertising Ambient
FAB Award Integrated Campaigns
TV Cinema
Golden Award Montreux
New York Festival
New York Festival
Gold Medal Media Best Use of Mixed Media
Silver Marketing Effectiveness Marketing Effectiveness: Confe…
Silver Marketing Effectiveness Marketing Effectiveness: Guerril…
New York Festival
New York Festival
Cresta Awards
Bronze Avant-Garde Avant-Garde: Mixed Media Ca…
Bronze Integrated Media Integrated (Mixed) Media Camp…
Grand Prix Ambient Media Ambient Media
Cresta Awards Winner Ambient Media Promotions & Incentives
Sandwich Brand: Walkers Agency: BBDO, London (England) Industry: Confectionery & Snacks Media: Promotion & Event Market: United Kingdom
Watch the video Executive Creative Director: Paul Brazier Creative Director: Paul Brazier, Steve Coll, Colin Jones Copywriter: Steve Coll Art Director: Colin Jones Director: Declan Lowney
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100 most awarded adverts of 2011
017
Awarded by 4 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil Digital Advertising Integrated Digital Campaigns
Nomination Digital Advertising Digital Solutions & Use of Socia‌
Silver Film Product & Service
Cannes Lions
Cannes Lions
Cannes Lions
Gold Film Other Film Content
Bronze Film Craft Film Craft
Bronze Film Craft Film Craft Sound Design
Cannes Lions
Cannes Lions
Cannes Lions
Bronze Titanium & Integrated Titanium and Integrated
Gold Cyber Digitally Led Integrated Campaign
Silver Cyber Other Interactive Digital Solutions
Cannes Lions
Clio Awards
Clio Awards
Silver Cyber Viral Advertising
Gold Film Technique Sound Design
Silver Film Product/Service Online
Clio Awards
One Show
One Show
Silver Integrated Campaign Integrated Campaign
Gold Pencil Non-Broadcast
Bronze Pencil Cinema Advertising Maximum 3 minutes
Chrome Speed Tests Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Kevin Roddy Executive Creative Director: Google Creative Lab, Calle Sjoenell, Pelle Sjoenell, Robert Wong Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms, Jeff Johnson, Beth Ryan Art Director: Erik Holmdahl, Steve Peck Director: Aaron Duffy
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100 most awarded adverts of 2011
Chrome Fast Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States
Watch the video Chief Creative Officer: Kevin Roddy Executive Creative Director: Google Creative Lab, Calle Sjoenell, Pelle Sjoenell, Robert Wong Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms, Jeff Johnson, Beth Ryan Art Director: Erik Holmdahl, Steve Peck Director: Aaron Duffy
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100 most awarded adverts of 2011
Google Chrome Fastball Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States
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Chief Creative Officer: Kevin Roddy Executive Creative Director: Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Beth Ryan Art Director: Erik Holmdahl
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100 most awarded adverts of 2011
018
Awarded by 4 international festivals D&AD
D&AD
D&AD
Black Pencil TV & Cinema Adv… TV Commercial Campaigns
Yellow Pencil Digital Advertising Digital Solutions & Use of Socia…
Nomination Digital Advertising Web Films
D&AD
D&AD
D&AD
Yellow Pencil Writing for Advert… Writing for Film Advertising
Black Pencil TV & Cinema Adv… TV Commercials 21-40 seconds
Nomination TV & Cinema Adver… TV Commercials 1-20 seconds
D&AD
Cannes Lions
Cannes Lions
Yellow Pencil Integrated & Earn… Integrated
Gold Direct Strategy
Silver Media Use of Media
Cannes Lions
Cannes Lions
Cannes Lions
Silver Film Product & Service
Gold Titanium & Integrated Titanium and Integrated
Grand Prix Cyber Digitally Led Integrated Campaign
Cannes Lions
Cannes Lions
Cannes Lions
Gold Cyber Craft
Gold Cyber Viral Advertising
Bronze Press Magazine Product & Service
Clio Awards
One Show
One Show
Silver Film Technique Direction
Gold Pencil Experimental Adver…
Gold Pencil Consumer Television :30/:25
One Show
One Show
Gold Pencil Integrated Branding Integrated Branding
Bronze Pencil Consumer Televi… :20 and Under
Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Promotion & Event Market: United States Language: English
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
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100 most awarded adverts of 2011
Questions Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
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100 most awarded adverts of 2011
Boat Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English
Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
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100 most awarded adverts of 2011
Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
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100 most awarded adverts of 2011
Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
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100 most awarded adverts of 2011
Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
100 most awarded adverts of 2011
Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
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100 most awarded adverts of 2011
FIJI
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Print Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Photography: Hugh Kretschmer
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100 most awarded adverts of 2011
Matterhorn
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Print Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Photography: Hugh Kretschmer
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100 most awarded adverts of 2011
Komodo
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Print Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Photography: Hugh Kretschmer
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100 most awarded adverts of 2011
019
Awarded by 4 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil Outdoor Advertising Ambient
Yellow Pencil Integrated & Earn… Integrated
Grand Prix Titanium & Integrated Titanium and Integrated
Cannes Lions
Cannes Lions
Cannes Lions
Titanium Titanium & Integrated Titanium and Integrated
Gold Direct Best Integrated Campaign
Grand Prix Outdoor Ambient
Cannes Lions
Cannes Lions
Cannes Lions
Gold Outdoor Billboards & Street Furniture
Gold Outdoor Ambient
Silver Cyber Digitally Led Integrated Campaign
Cannes Lions
Clio Awards
Clio Awards
Bronze Promo Best Integrated Promotional Ca…
Gold Content & Contact
Gold Innovative Media
Clio Awards
One Show
Gold Integrated Campaign Integrated Campaign
Gold Pencil Innovation in Adver…
Decode Jay-Z with Bing Brand: Microsoft Agency: Droga5, New York City, NY Industry: Internet sites & Services Media: Promotion & Event Market: United States
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Chief Creative Officer: David Droga Executive Creative Director: Duncan Marshall, Ted Royer, Nik Studzinski Creative Director: Kevin Brady, Neil Heymann, Duncan Marshall, Ted Royer, Nik Studzinski Copywriter: Spencer Lavellee, Adam Noel Art Director: Jon Kubik Photography: Paul McGeiver, Fernando Sanchez, Dan Welch, Li Tan Xiao
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100 most awarded adverts of 2011
020
Awarded by 4 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil TV & Cinema Ad… Long Form Branded Content
Yellow Pencil Integrated & Earn… Integrated
Bronze Titanium & Integrated Titanium and Integrated
Cannes Lions
Clio Awards
Clio Awards
Bronze Film Other Film Content
Gold Integrated Campaign
Bronze Innovative Media Innovative Media
One Show
One Show
One Show
Gold Pencil Branded Content
Gold Pencil Innovation in Adver…
Gold Pencil Integrated Branding Integrated Branding
REPLAY Season 2 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: Promotion & Event Market: United States
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Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
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100 most awarded adverts of 2011
Gatorade Replay 2 & 3 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States
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Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
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100 most awarded adverts of 2011
Gatorade Replay Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Rob Schwartz Executive Creative Director: Patrick O'Neill Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
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100 most awarded adverts of 2011
Gatorade REPLAY Season 2 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States
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Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
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100 most awarded adverts of 2011
Replay Season 3 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Lee Clow Executive Creative Director: Jimmy Smith Creative Director: Brent Anderson, Steve Howard Copywriter: Brent Anderson, Steve Howard Art Director: Brent Anderson Director: Loren Mendell
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100 most awarded adverts of 2011
021
Awarded by 4 international festivals D&AD
Cannes Lions
Cannes Lions
Nomination Digital Advertising Digital Advertising
Silver Media Use of Media
Silver Promo Use of Promo & Activation
Cannes Lions
Cannes Lions
Cannes Lions
Silver Promo Product & Service
Bronze Direct Use of Direct Marketing
Bronze Film Other Film Content
Clio Awards
New York Festival
Silver Innovative Media Innovative Media
Bronze Interactive Personal Products
A Hunter Shoots A Bear Brand: Tipp-Ex Agency: Buzzman, Paris Industry: Office equipment Media: Promotion & Event Published: Aug., 2010 Market: France
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Chief Creative Officer: Georges Mohammed-Cherif Creative Director: Georges MohammedCherif Copywriter: Tristan Daltroff Art Director: Louis Audard Director: Olivier Bennoun
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100 most awarded adverts of 2011
022
Awarded by 4 international festivals D&AD
Clio Awards
Clio Awards
Yellow Pencil Film Advertising … Animation for Film Advertising
Silver Film Technique Direction
Bronze Print Public Service Public Service
Clio Awards
One Show
New York Festival
Bronze Direct Mail Collateral
Bronze Pencil Public Service Collateral (Brochures and Direc…
Gold Art and Technique Civic/Social Education
New York Festival
New York Festival
New York Festival
Silver Art and Technique Art Direction
Silver Art and Technique Special Effects
Silver Art and Technique Public Service: Promotion of Pe…
Death to Death Penalty Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: TV & Cinema Market: France Language: English
Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix
Watch the video 139 countries have wiped out the death penalty. Only 58 are left to convince.
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100 most awarded adverts of 2011
Electric Chair Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English
Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix
139 countries have wiped out the death penalty. Only 58 are left to convince.
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100 most awarded adverts of 2011
Executioner Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English
Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix
139 countries have wiped out the death penalty. Only 58 are left to convince.
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100 most awarded adverts of 2011
Firing Squad Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English
Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix
139 countries have wiped out the death penalty. Only 58 are left to convince.
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100 most awarded adverts of 2011
Gallows Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English
Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix
139 countries have wiped out the death penalty. Only 58 are left to convince.
Click for full credits
100 most awarded adverts of 2011
023
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Media Best Integrated Campaign
Silver Titanium & Integrated Titanium and Integrated
Bronze Media Product & Service
Clio Awards
One Show
New York Festival
Bronze Film Product/Service Online
Bronze Pencil Branded Content
Bronze Interactive Automobiles
The Megane Experiment Brand: Renault Agency: Publicis, London (England) Industry: Automotive & Services Media: Ambient & Interactive Market: United Kingdom Language: English
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Executive Creative Director: Tom Ewart, Adam Kean Creative Director: Tom Ewart, Adam Kean, Alix Pennycuick, Ed Robinson Copywriter: Matthew Lancod, Ed Robinson, Ian Sweeney Art Director: Robert Amstell, David Hillyard, Christian Horsfall Photography: Paul Murphy, Mark Wesley Director: Henry-Alex Rubin
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100 most awarded adverts of 2011
024
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold PR Sectors & Services
Silver PR Technique
Gold Content & Contact
One Show
One Show
LIA Awards
Silver Pencil Innovation in Adve‌
Bronze Pencil Integrated Brandi‌ Integrated Branding
Gold Integrated Innovative Integrated Campaign
Watson Brand: IBM Agency: Ogilvy, New York City, NY Industry: Professional & Public services Media: Promotion & Event Market: United States
Watch the video Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Mark Girand, David Korchin, Jason Marks, Michael Paterson, Steve Simpson, Susan Westre Copywriter: Mark Girand, Steven Schroth, Niels Westra Art Director: Miles Gilbert, Michael Paterson Director: Paul Bozymowski
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100 most awarded adverts of 2011
025
Awarded by 4 international festivals Cannes Lions
Clio Awards
One Show
Silver Film Product & Service
Bronze Film Product/Service Television/Cine‌
Silver Pencil Consumer Televisi‌ :30/:25
LIA Awards Bronze Film Campaign
Exchange Student Brand: FedEx Agency: BBDO, New York City, NY Industry: Professional & Public services Media: TV & Cinema Market: United States Language: English
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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Gianfranco Arena, Chris Beresford-Hill, Greg Hahn, Peter Kain, Tom Kraemer, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill, Peter Kain, Tom Kraemer Art Director: Gianfranco Arena, Nick Klinkert Director: Jim Jenkins
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100 most awarded adverts of 2011
026
Awarded by 4 international festivals Cannes Lions
Clio Awards
One Show
Silver Promo Product & Service
Silver Direct Mail Dimensional
Gold Pencil Collateral Promotion (Agencies creating w…
One Show
One Show
FAB Awards
Silver Pencil Innovation in Adve…
Bronze Pencil Experimental Ad…
FAB Award Sales Promotion Sales Promotion: Alcoholic Drinks
Bar-Ter Night Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Ambient & Interactive Published: Sep., 2009 Market: Canada
Watch the video Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
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100 most awarded adverts of 2011
027
Awarded by 4 international festivals D&AD
Cannes Lions
Clio Awards
Nomination Typography Typography for Press & Poster …
Gold Design Graphic Design & Design Crafts
Bronze Out of Home Other
New York Festival
New York Festival
New York Festival
Silver Art and Technique Typography
Silver Outdoor Outdoor: Best Use of Medium/B…
Bronze Art and Technique Typography
Lightwall Brand: BMW Agency: Serviceplan, Munich Industry: Automotive & Services Media: Outdoor Language: English
Chief Creative Officer: Alex Schill Creative Director: Maik Kaehler, Christoph Nann, Alex Schill Copywriter: Andreas Schriewer Art Director: Roman Becker, Savina Mokreva, Manuel Wolff
Exceed Maximum
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100 most awarded adverts of 2011
028
Awarded by 4 international festivals D&AD
Clio Awards
One Show
Nomination Film Advertising Cr‌ Direction for Film Advertising
Silver Film Technique Sound Design
Silver Pencil Non-Broadcast
New York Festival Gold Art and Technique Sound Design
Parallel Lines Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: Promotion & Event Published: Mar., 2010 Language: English
Watch the video Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen, Neil Dawson Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch
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100 most awarded adverts of 2011
The Gift Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Mar., 2010 Language: English
Watch the video Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen, Neil Dawson Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch
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100 most awarded adverts of 2011
029
Awarded by 4 international festivals Cannes Lions
Clio Awards
LIA Awards
Silver Film Craft Film Craft
Bronze Film Technique Direction
Silver Film Visual Effects
New York Festival Gold Art and Technique Animation - Computer
Mini Countryman Flow Brand: Mini Cooper Agency: Bsur, Amsterdam Industry: Automotive & Services Media: TV & Cinema Published: Sep., 2010 Market: Netherlands Language: English
Chief Creative Officer: Paulo Martins, Jason Schragger Creative Director: Paulo Martins, Jason Schragger Copywriter: Gian Carlo Lanfranco, Rob Phillips Art Director: Rolando Cordova, Ben Tucker Director: Brian Beletic, Brian Beltic
Watch the video Mini Countryman Getaway
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100 most awarded adverts of 2011
030
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold Press Magazine
Silver Outdoor Posters
Silver Print Product/Service Product/Service
LIA Awards
Cresta Awards
Cresta Awards
Silver Print Household Products
Grand Prix Outdoor Poster
Winner Outdoor Newspaper Campaign
Chameleon Brand: Shieldtox Naturgard Agency: Euro RSCG, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English
Executive Creative Director: Asawin Phanichwatana Creative Director: Sitthaichai Okkararojkij Copywriter: Sitthichai Okkararojkij Art Director: Krisda Chamchuen Photography: Remix Studio, Nok Pipattungkul
Natural protection.
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100 most awarded adverts of 2011
Frog Brand: Shieldtox Naturgard Agency: Euro RSCG, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English
Executive Creative Director: Asawin Phanichwatana Creative Director: Sitthaichai Okkararojkij Copywriter: Sitthichai Okkararojkij Art Director: Krisda Chamchuen Photography: Remix Studio, Nok Pipattungkul
Natural protection.
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100 most awarded adverts of 2011
031
Awarded by 4 international festivals Cannes Lions
One Show
One Show
Bronze Press Magazine Product & Service
Silver Pencil Collateral Posters
Bronze Pencil Magazine Full Page or Spread
Golden Award Montreux
LIA Awards
LIA Awards
Gold Medal Print / Outdoor Retail/FastFood/Restaurants
Silver Print Consumer Campaign
Gold Print Retail/FastFood/Restaurants
Sixties Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010 Market: Germany
Chief Creative Officer: Alex Schill Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Builders of tomorrow.
Click for full credits 100 most awarded adverts of 2011
Seventies Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010 Market: Germany
Chief Creative Officer: Alex Schill Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Builders of tomorrow.
Click for full credits 100 most awarded adverts of 2011
Eighties Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010 Market: Germany
Chief Creative Officer: Alex Schill Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Builders of tomorrow.
Click for full credits 100 most awarded adverts of 2011
032
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Clio Awards
Gold Design Graphic Design & Design Craft…
Gold Design Graphic Design & Design Craft…
Gold Design Direct Marketing
Clio Awards
Clio Awards
New York Festival
Gold Interactive Interactive Campaign
Silver Interactive Apps - mobile
Gold Catalogue/Brochure/Pamphlet
New York Festival
New York Festival
New York Festival
Silver Avant-Garde Avant-Garde: Innovative Use of…
Silver Avant-Garde Avant-Garde: Integrated (Mixed…
Bronze Public Relations Public Relations: Retail
Cresta Awards
Cresta Awards
Cresta Awards
Winner Design Direct Marketing
Winner Design Publication Design
Winner Design Craft DM - Photography
Cresta Awards Grand Prix Design Graphic Design
Homemade Is Best Brand: IKEA Agency: Forsman & Bodenfors, Göteborg Industry: House, Garden & Pets Media: Ambient & Interactive Market: Sweden
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Copywriter: Anders Hegerfors, Fredrik Jansson Art Director: Staffan Lamm, Christoffer Persson Photography: Agent Bauer, Carl Kleiner
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100 most awarded adverts of 2011
033
Awarded by 4 international festivals D&AD
Clio Awards
Clio Awards
Nomination Film Advertising Cr‌ Sound Design for Film Advertising
Silver Film Technique Visual Effects
Silver Film Technique Sound Design
LIA Awards
LIA Awards
New York Festival
Silver Film Visual Effects
Bronze Film Sound Design
Gold Art and Technique Special Effects
New York Festival Silver Art and Technique Direction
Carlos Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: TV & Cinema Market: France Language: French
Watch the video Chief Creative Officer: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Charles Lefort Art Director: Viken Guzel Director: Wilfrid Brimo
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100 most awarded adverts of 2011
034
Awarded by 4 international festivals Cannes Lions
One Show
LIA Awards
Silver Film Other Film Content
Gold Pencil Non-Broadcast
Gold Film Public Service/Social Welfare
New York Festival Gold Public Service Public Service: Promotion of Pe‌
Devin & Glenn Brand: Overturn Prop 8 Agency: Saatchi & Saatchi, New York City, NY Industry: Public interest & Non-profit Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Gerry Graf Creative Director: Chris Beresford-Hill Copywriter: Chris Beresford-Hill, Gerry Graf Director: Speck/Gordon
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100 most awarded adverts of 2011
035
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Golden Award Montreux
Bronze Cyber Banners and Other Rich Media
Bronze Direct Use of Direct Marketing
Gold Medal Media Best Use of Digital Media
LIA Awards
Cresta Awards
Bronze Digital Weird Wonderful Work
Winner Interactive Banner Ads
Edding Digital Highlighter Brand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Direct Market Market: Germany
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Creative Director: Heiko Freyland, Stefan Walz Copywriter: Heiko Freyland Art Director: Bastian Adam
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100 most awarded adverts of 2011
036
Awarded by 4 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Grand Prix Direct Strategy
Grand Prix Promo Use of Promo & Activation
Gold Promo Product & Service
Cannes Lions
Cannes Lions
Cannes Lions
Gold Direct Product & Service
Titanium Titanium & Integrated Titanium and Integrated
Gold Titanium & Integrated Titanium and Integrated
Cannes Lions
Cannes Lions
Cannes Lions
Silver Media Best Integrated Campaign
Bronze PR Sectors & Services
Bronze PR Technique
Golden Drum
Golden Drum
Golden Drum
Golden Drum Grand Prix Direct Integrated communication cam‌
Golden Drum Direct Unconventional communication
Silver Drum Direct Direct campaigns
New York Festival
New York Festival
Cresta Awards
Bronze Mixed Media Confections/Snacks
Bronze Public Relations Public Relations: Brand Develo‌
Winner Integrated Integrated Campaigns
American Rom Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Published: Nov., 2010 Market: Romania Language: English
Watch the video Executive Creative Director: Catalin Dobre, Dinu Panescu Creative Director: Adrian Botan Copywriter: Florin Florea Art Director: Andra Badea, Ionut Cojocaru, Laurentiu Stere
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100 most awarded adverts of 2011
037
Awarded by 4 international festivals Cannes Lions
Golden Award Montreux
New York Festival
Silver Press Newspaper and Magazine Craft
Gold Medal Print / Outdoor Campaign
Silver Print Print: Media Promotion: Broadc‌
Cresta Awards Winner Outdoor Poster Campaign
Action Flowchart Shooting a film isn't that simple. Canal + supports those who make movies
Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier
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100 most awarded adverts of 2011
Horror Flowchart Shooting a film isn't that simple. Canal + supports those who make movies
Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier
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100 most awarded adverts of 2011
Animation Flowchart Shooting a film isn't that simple. Canal + supports those who make movies
Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier
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100 most awarded adverts of 2011
Shortfilm Flowchart Shooting a film isn't that simple. Canal + supports those who make movies
Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier
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100 most awarded adverts of 2011
Porn Shooting a film isn't that simple. Canal + supports those who make movies
Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier
Click for full credits
100 most awarded adverts of 2011
038
Awarded by 4 international festivals Clio Awards
Golden Award Montreux
New York Festival
Bronze Film Product/Service Online
Gold Medal Media Best Use of Mixed Media
Silver Art and Technique Cinematography
Cresta Awards
Cresta Awards
Grand Prix Crafts Craft Web Commercials - Art Di‌
Winner Crafts Craft Cinema - Direction
The Infinite House Brand: Hornbach Agency: Heimat, Berlin Industry: Retail & Distribution Media: Cyber Market: Germany
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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Matthias Storath Art Director: Teresa Jung, Hendrik Schweder Director: Woof Wan-Bau
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100 most awarded adverts of 2011
The Infinite House Brand: Hornbach Agency: Heimat, Berlin Industry: Retail & Distribution Media: Cyber Market: Germany
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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Matthias Storath Art Director: Teresa Jung, Hendrik Schweder Director: Woof Wan-Bau
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100 most awarded adverts of 2011
The Infinite House (3min) Brand: Hornbach Agency: Heimat, Berlin Industry: Retail & Distribution Media: Cyber Market: Germany
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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Matthias Storath Art Director: Teresa Jung, Hendrik Schweder Director: Woof Wan-Bau
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100 most awarded adverts of 2011
039
Awarded by 3 international festivals D&AD
Cannes Lions
Cannes Lions
Nomination Digital Advertising Digital Solutions & Use of Socia‌
Gold Design Digital Design
Bronze Cyber Websites & Microsites
Clio Awards Silver Interactive Other
SOUR/MIRROR Brand: Sour Agency: Masashi + Qanta + Saqoosha + Hiroki, Tokyo Industry: Culture, Recreation & Sport Media: Cyber Market: Japan
Watch the video Creative Director: Masashi Kawamura Art Director: Masashi Kawamura Director: Masashi Kawamura, Hiroki Ono, Qanta Shimizu
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100 most awarded adverts of 2011
040
Awarded by 3 international festivals D&AD
Cannes Lions
Clio Awards
Yellow Pencil Graphic Design Calendars
Gold Design Graphic Design & Design Crafts
Bronze Design Calendar
Almost Extinct
Brand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Market: United Kingdom Creative Director: Oliver Maltby
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100 most awarded adverts of 2011
Almost Extinct
Brand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Market: United Kingdom Creative Director: Oliver Maltby
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100 most awarded adverts of 2011
Almost Extinct
Brand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Market: United Kingdom Creative Director: Oliver Maltby
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100 most awarded adverts of 2011
041
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Outdoor Posters
Silver Press Magazine Product & Service
Bronze Print Product/Service Product/Service
One Show Bronze Pencil Collateral Posters
Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
Hands-free parking system. Available on the Tiguan.
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100 most awarded adverts of 2011
Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
Hands-free parking system. Available on the Tiguan.
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100 most awarded adverts of 2011
Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
Hands-free parking system. Available on the Tiguan.
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100 most awarded adverts of 2011
Cards Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
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100 most awarded adverts of 2011
Balloon Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
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100 most awarded adverts of 2011
Nails Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
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100 most awarded adverts of 2011
042
Awarded by 3 international festivals D&AD
Cannes Lions
Cannes Lions
Nomination Digital Advertising Campaign Sites
Gold Film Other Film Content
Silver Cyber Websites & Microsites
Clio Awards
Clio Awards
Clio Awards
Gold Film Product/Service Online
Silver Design Content and Contact
Bronze Interactive Interactive Campaign
Demo Slam: Chubby Bunny Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan
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100 most awarded adverts of 2011
Demo Slam: Extra Spicy Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan
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100 most awarded adverts of 2011
Google Demo Slam Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan
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100 most awarded adverts of 2011
Demo Slam Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: Promotion & Event Market: United States
Watch the video Chief Creative Officer: Jan Jacobs, Leo Premutico Copywriter: Jason Ashlock, Ben Clare, Bipasha Moorkherjee, Iain Nevill, Alex Romans Art Director: Anthony Alvarez, Ben Clare, Emmie Nostitz, Alex Romans, Dave Tomkins
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100 most awarded adverts of 2011
Google Demo Slam Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States
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Executive Creative Director: Robert Wong Creative Director: Jeppe Aaen, Jan Jacobs, Jon Koffler, Leonardo Premutico Copywriter: Jason Ashlock, Bipasha Mookherjee, Iain Nevill, Alex Romans Art Director: Anthony Alvarez Director: Ben Clare, Emmi Nostitz, Dave Tomkins
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100 most awarded adverts of 2011
Demo Slam: Realtime Karaoke Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan
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100 most awarded adverts of 2011
Demo Slam: Route 66 Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan
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100 most awarded adverts of 2011
043
Awarded by 3 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil Digital Design Digital Design
Black Pencil Digital Advertising Web Films
Grand Prix Cyber Websites & Microsites
Cannes Lions
Clio Awards
Gold Cyber Craft
Grand Interactive Microsite/Website
The Wilderness Downtown Brand: Google Agency: Radical Media, New York City, NY Industry: Culture, Recreation & Sport Media: Cyber Market: United States
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Creative Director: B-reel, Aaron Koblin, Chris Milk Copywriter: Chris Milk Art Director: B-reel Director: Chris Milk
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100 most awarded adverts of 2011
044
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Outdoor Posters
Silver Film Product & Service
Gold Print Public Service Public Service
One Show Gold Pencil Public Service Television
Screen Off Campaign_1 Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema Market: Indonesia
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Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma
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100 most awarded adverts of 2011
Screen Off Campaign_2 Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema Market: Indonesia
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Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma
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100 most awarded adverts of 2011
Screen Off Campaign_3 Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema Market: Indonesia
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Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma
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100 most awarded adverts of 2011
Family Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia
Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël
See what you can switch on, when the screen is off. Unicef
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100 most awarded adverts of 2011
Kids Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia
Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël
See what you can switch on, when the screen is off. Unicef
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100 most awarded adverts of 2011
Violin Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia
Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël
See what you can switch on, when the screen is off. Unicef
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100 most awarded adverts of 2011
Screen Off Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia
Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël
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100 most awarded adverts of 2011
045
Awarded by 3 international festivals D&AD
D&AD
Cannes Lions
Yellow Pencil Branding Brand Experience & Environme‌
Nomination Outdoor Advertising Ambient
Gold Outdoor Ambient
Cannes Lions
Cannes Lions
One Show
Silver Media Use of Media
Bronze Media Use of Media
Gold Pencil Out of Home
One Show Silver Pencil Experimental Adve‌
Target Kaleidoscopic Fashion Spectacular
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Brand: Target Agency: Mother, New York City, NY Industry: Retail & Distribution Media: TV & Cinema Market: United States
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100 most awarded adverts of 2011
046
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Film Product & Service
Bronze Film Craft Film Craft
Gold Cyber Viral Advertising
Clio Awards
One Show
One Show
Gold Film Product/Service Television/Cine…
Bronze Pencil Consumer Televi… :30/:25
Gold Pencil Non-Broadcast
The Force Brand: Volkswagen Agency: Deutsch, Los Angeles, CA Industry: Automotive & Services Media: TV & Cinema Published: Jan., 2011 Market: United States Language: English
Watch the video Creative Director: Michael Kadin, Eric Springer Copywriter: David Povill, Eric Springer Art Director: Michael Kadin, Ryan McLaughlin, Craig Melchiano Director: Lance Acord
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100 most awarded adverts of 2011
047
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Direct Strategy
Gold Promo Use of Promo & Activation
Gold Promo Product & Service
Cannes Lions
Clio Awards
Clio Awards
Bronze Direct Product & Service
Silver Design Self-Promotion
Gold Direct Mail Other
Clio Awards
Clio Awards
One Show
Silver Innovative Media Innovative Media
Bronze Content & Contact
Gold Pencil Innovation in Adver‌
Metallic Ink Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
Watch the video Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Photography: Creative Commons Director: Matthew Ryan
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100 most awarded adverts of 2011
048
Awarded by 3 international festivals Cannes Lions
Clio Awards
One Show
Bronze Outdoor Billboards & Street Furniture
Bronze Print Product/Service Product/Service
Bronze Pencil Newspaper Full Page or Spread
Action Man Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Outdoor Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes
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100 most awarded adverts of 2011
Barbie Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Outdoor Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes
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100 most awarded adverts of 2011
Action Man Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Print Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes
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100 most awarded adverts of 2011
Sindy Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Print Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes
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100 most awarded adverts of 2011
049
Awarded by 3 international festivals D&AD
D&AD
D&AD
Yellow Pencil Press Advertising Press Advertising Campaigns
Nomination Outdoor Advertising Ambient
Yellow Pencil Direct Direct Integrated Campaign
D&AD
Clio Awards
Clio Awards
Nomination Direct Direct Response/Ambient
Silver Innovative Media Innovative Media
Bronze Integrated Campaign Integrated Campaign
One Show
One Show
One Show
Gold Pencil Collateral Posters
Silver Pencil Magazine Full Page or Spread
Silver Pencil Out of Home
Music. See what it´s made of Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Promotion & Event Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros
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100 most awarded adverts of 2011
Bono Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros
Music. See what it's made of.
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100 most awarded adverts of 2011
Eminem Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros
Music. See what it's made of.
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100 most awarded adverts of 2011
Marilyn Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros
Music. See what it's made of.
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100 most awarded adverts of 2011
Amy
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros
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100 most awarded adverts of 2011
Britney
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros
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100 most awarded adverts of 2011
050
Awarded by 3 international festivals Cannes Lions
Clio Awards
MIAF
Bronze Promo Product & Service
Bronze Integrated Campaign
2nd Place (Silver) Advertising ‌ Corporate advertising
MIAF 2nd Place (Silver) Advertising c‌ Advertising Campaign
Make A Better One Yourself, Then! (Film) Brand: Kiasma Agency: Hasan&Partners, Helsinki Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Finland
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Chief Creative Officer: Ami Hasan Creative Director: Eka Ruola Copywriter: Anu Niemonen Art Director: Sanna Veijalainen
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100 most awarded adverts of 2011
051
Awarded by 3 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Cyber Websites & Microsites
Silver Out of Home Ambient
Bronze Design Environmental
New York Festival
New York Festival
New York Festival
Silver Collateral Events
Silver Outdoor Outdoor: World Cup Tournament
Bronze Outdoor Outdoor: Apparel
Sky Comic Brand: adidas Agency: TBWA, Tokyo Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: Japan
Watch the video Creative Director: Kazoo Sato Copywriter: Masaharu Kumagai, Hideyuki Tanaka Art Director: Hirofumi Nakajima, Haruhito Nisawadaira, Katsuhiro Shimizu Photography: Suzuki Yoichi
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100 most awarded adverts of 2011
052
Awarded by 3 international festivals D&AD
Cannes Lions
Cannes Lions
Yellow Pencil Digital Design Digital Design
Bronze Direct Use of Direct Marketing
Bronze Cyber Other Interactive Digital Solutions
LIA Awards Bronze Integrated Innovative The NEW Category
Invisible Pop-Up Store Brand: Airwalk Agency: Y&R, New York City, NY Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Graeme Hall, Menno Kluin, Shailesh Rao, Vivian Rosenthal, Steve Whittier Copywriter: Feliks Richter Art Director: Alexander Nowak
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100 most awarded adverts of 2011
053
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Film Craft Film Craft Production Design
Silver Film Craft Film Craft Cinematography
Bronze Cyber Digitally Led Integrated Campaign
Clio Awards
Cresta Awards
Silver Integrated Campaign Integrated Campaign
Winner Integrated Integrated
Dulux Walls Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010 Market: United Kingdom
Watch the video Chief Creative Officer: Russ Lidstone Executive Creative Director: Mick Mahoney Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg
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100 most awarded adverts of 2011
Walls Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010 Market: United Kingdom
Watch the video Chief Creative Officer: Russ Lidstone Executive Creative Director: Mick Mahoney Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg
Let's Colour
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100 most awarded adverts of 2011
054
Awarded by 3 international festivals D&AD
D&AD
Cannes Lions
Nomination Digital Design Digital Design
Nomination Digital Advertising Animation & Illustration for Digit‌
Silver Cyber Craft
New York Festival Bronze Art and Technique Art Direction
Attraction_1 Brand: Anti-Tobacco Campaign Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Market: France
Watch the video Executive Creative Director: Alexandre Hervé, Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Director: Koji Morimoto
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100 most awarded adverts of 2011
Attraction_2 Brand: Anti-Tobacco Campaign Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Market: France
Watch the video Executive Creative Director: Alexandre Hervé, Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Director: Koji Morimoto
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100 most awarded adverts of 2011
055
Awarded by 3 international festivals Cannes Lions
Clio Awards
Clio Awards
Silver Outdoor Ambient
Silver Innovative Media Innovative Media
Silver Out of Home Ambient
LIA Awards Gold Integrated Innovative Non-Traditional: Automotive Pr‌
Transparent Walls Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Outdoor Market: Germany
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Executive Creative Director: Sascha Hanke Creative Director: Tobias Grimm, Jens Pfau Copywriter: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz Art Director: Benjamin Busse, Alphons Conzen, Frederico Gasparian, Damjan Pita
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100 most awarded adverts of 2011
056
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Film Product & Service
Gold Outdoor Ambient
Bronze Media Use of Media
Cannes Lions
Clio Awards
LIA Awards
Bronze Media Best Integrated Campaign
Silver Film Product/Service Television/Cine‌
Gold Film Editing
Welcome Home Brand: T-Mobile Agency: Saatchi & Saatchi, London (England) Industry: Professional & Public services Media: TV & Cinema Published: Oct., 2010 Market: United Kingdom
Watch the video Executive Creative Director: Paul Silburn, Kate Stanners Creative Director: Paul Silburn, Kate Stanners Copywriter: Stephen Howell Art Director: Rick Dodds Director: Henry-Alex Rubin
Life's for Sharing
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100 most awarded adverts of 2011
057
Awarded by 3 international festivals Cannes Lions
Clio Awards
Cresta Awards
Gold Press Magazine
Bronze Print Product/Service Product/Service
Winner Press Magazine Campaign
Paint Bucket Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Print Market: Germany Language: English
Executive Creative Director: Ralf Heuel Creative Director: Goesta Diehl, Oliver Heidorn, Timm Weber Copywriter: Kerstin Correll Art Director: Thomas Schmiegel Photography: Christa Klubert, Tom Mennemann
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100 most awarded adverts of 2011
Scaffolding Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Print Market: Germany Language: English
Executive Creative Director: Ralf Heuel Creative Director: Goesta Diehl, Oliver Heidorn, Timm Weber Copywriter: Kerstin Correll Art Director: Thomas Schmiegel Photography: Christa Klubert, Tom Mennemann
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100 most awarded adverts of 2011
Rake Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Print Market: Germany Language: English
Executive Creative Director: Ralf Heuel Creative Director: Goesta Diehl, Oliver Heidorn, Timm Weber Copywriter: Kerstin Correll Art Director: Thomas Schmiegel Photography: Christa Klubert, Tom Mennemann
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100 most awarded adverts of 2011
058
Awarded by 3 international festivals D&AD
Cannes Lions
FAB Awards
Nomination Illustration Illustration for Design
Gold Design Packaging Design
FABulous Award Packaging De… Packaging Design/Brand Identit…
FAB Awards FAB Award Packaging Design /… Health Foods
GOOD LIFE Brand: ICA Agency: King, Stockholm Industry: Food Media: Design & Branding Market: Sweden
Creative Director: Anders Milbers, Jonas Yrlid Copywriter: Hedvig Hagwall Bruckner Art Director: Eddie Ågren, Helena Bielke
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100 most awarded adverts of 2011
ICA Good Life Brand: ICA Agency: King, Stockholm Industry: Food Media: Design & Branding Market: Sweden
Creative Director: Anders Milbers, Jonas Yrlid Copywriter: Hedvig Hagwall Bruckner Art Director: Eddie Ågren, Helena Bielke
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100 most awarded adverts of 2011
ICA Good Life 1 Brand: ICA Agency: King, Stockholm Industry: Food Media: Design & Branding Market: Sweden
Creative Director: Anders Milbers, Jonas Yrlid Copywriter: Hedvig Hagwall Bruckner Art Director: Eddie Ågren, Helena Bielke
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100 most awarded adverts of 2011
059
Awarded by 3 international festivals D&AD
Cannes Lions
Cresta Awards
Nomination Mobile Marketing Mobile Applications & Sites
Gold Cyber Craft
Winner Interactive Mobile Applications
iPad Brand: Renault Agency: Publicis, Paris Industry: Automotive & Services Media: Ambient & Interactive Market: France
Watch the video Chief Creative Officer: Olivier Altmann, Sébastien Vacherot Creative Director: Julien Benmoussa, Florent Imbert, Emmanuel Lalleve Copywriter: Sylvain Chailloux, Thierry Lebec, Cedric Leplat Art Director: Thibaud Cartigny, Miguel Mantilla, Bénédicte Potel Director: Egocentric
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100 most awarded adverts of 2011
060
Awarded by 3 international festivals D&AD
Cannes Lions
Cannes Lions
Nomination Digital Advertising Digital Solutions & Use of Socia‌
Gold Cyber Websites & Microsites
Silver Cyber Other Interactive Digital Solutions
Cannes Lions
LIA Awards
Bronze Cyber Viral Advertising
Silver Digital Apparel
Uniqlo Lucky Line Brand: Uniqlo Agency: Dentsu, Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Japan
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Creative Director: Yasuharu Sasaki Copywriter: Kazuomi Goto, Yasuharu Sasaki Art Director: Shoko Watanabe Director: Keigo Nakanishi, Hisayoshi Tohsaki
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100 most awarded adverts of 2011
061
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Outdoor Ambient
Silver Media Use of Media
Gold Direct Use of Direct Marketing
Cannes Lions
Clio Awards
Clio Awards
Gold Direct Product & Service
Gold Design Point of Purchase
Silver Out of Home Ambient
LIA Awards Gold Integrated Innovative Non-Traditional: Beverages - N‌
The Friendship Machine Brand: Coca-Cola Agency: Ogilvy, Buenos Aires Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: Argentina
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Executive Creative Director: Gastón Bigio Creative Director: Ignacio Ferioli, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flota, Ignacio Flotta
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100 most awarded adverts of 2011
062
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Clio Awards
Silver Design Digital Design
Bronze Outdoor Ambient
Bronze Interactive Other
New York Festival Bronze Avant-Garde Avant-Garde: Motion Marketing
Bit.code by Julius Popp (2009) Brand: Sap Agency: Ogilvy, Frankfurt/Main Industry: Professional & Public services Media: Ambient & Interactive Market: Germany Language: English
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Peter Strauss Copywriter: Peter Strauss Art Director: Christian Leithner Director: Thomas Bausenwein
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100 most awarded adverts of 2011
063
Awarded by 3 international festivals Cannes Lions
Clio Awards
New York Festival
Gold Film Product & Service
Bronze Film Product/Service Television/Cine‌
Bronze Art and Technique Cosmetics/Toiletries
New York Festival
New York Festival
Bronze Art and Technique Copywriting
Bronze Art and Technique Humor
Premature Perspiration Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English
Chief Creative Officer: Hernán Ponce Executive Creative Director: Ricardo Armentano, Joaquín Cubría, Analia Rios Creative Director: Juan Manuel Montero, Rafael Santamarina Copywriter: Rafael Santamarina Art Director: Juan Manuel Montero Director: Nico & Martin, Nico/Martin
Watch the video Premature perspiration can be controlled.
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100 most awarded adverts of 2011
Premature Perspiration Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English
Chief Creative Officer: Hernán Ponce Executive Creative Director: Ricardo Armentano, Joaquín Cubría, Analia Rios Creative Director: Juan Manuel Montero, Rafael Santamarina Copywriter: Rafael Santamarina Art Director: Juan Manuel Montero Director: Nico & Martin, Nico/Martin
Watch the video Premature perspiration can be controlled.
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100 most awarded adverts of 2011
Premature Perspiration Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English
Chief Creative Officer: Hernán Ponce Executive Creative Director: Ricardo Armentano, Joaquín Cubría, Analia Rios Creative Director: Juan Manuel Montero, Rafael Santamarina Copywriter: Rafael Santamarina Art Director: Juan Manuel Montero Director: Nico & Martin, Nico/Martin
Watch the video Premature perspiration can be controlled.
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100 most awarded adverts of 2011
064
Awarded by 3 international festivals Cannes Lions
Clio Awards
Cresta Awards
Gold Media Use of Media
Silver Out of Home Ambient
Winner Direct Marketing Direct Marketing
Sporty Vouchers Brand: Sport Scheck Agency: Ogilvy, Frankfurt/Main Industry: Retail & Distribution Media: Outdoor Market: Germany
Watch the video Executive Creative Director: Michael Kutschinski Creative Director: Uwe Jakob, Michael Kutschinski, Stephan Vogel Copywriter: Christian Urbanski Art Director: Christian Urbanski Photography: Mathias Köhler
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100 most awarded adverts of 2011
065
Awarded by 3 international festivals Clio Awards
Clio Awards
Clio Awards
Gold Content & Contact
Gold Innovative Media
Silver Design Point of Purchase
One Show
One Show
New York Festival
Silver Pencil Public Service Collateral (Brochures and Direc‌
Bronze Pencil Innovation in Adv‌
Gold Avant-Garde Avant-Garde: Consumer-Targeted
Support Scent Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market Market: Australia
Watch the video Executive Creative Director: James McGrath Creative Director: Ant Keogh, James McGrath, Julian Schreiber Copywriter: Julian Schreiber Art Director: Tom Martin
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100 most awarded adverts of 2011
066
Awarded by 3 international festivals Cannes Lions
One Show
Cresta Awards
Silver PR Technique
Silver Pencil Public Service Radio
Winner Ambient Media Ambient Media
Get Tested Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Radio Published: Dec., 2010 Market: Israel
Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Gideon Amichay, Amit Gal, Tzur Golan Copywriter: Shirley Bahar, Orit Bar-Niv, Orit Bar Niv Art Director: Shirley Eva Bahar
Watch the video Take an HIV test and know your status. Get Tested
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100 most awarded adverts of 2011
067
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Film Craft Film Craft
Bronze Film Product & Service
Bronze Film Craft Film Craft
One Show
One Show
LIA Awards
Silver Pencil Consumer Televisi… Commercials of var. length
Silver Pencil Consumer Televisi… :30/:25
Bronze Film Campaign
LIA Awards Bronze Film Insurance
Teen Driver Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
Hot Jogger Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
Rich Executive Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
Tree Branch Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
GPS Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
Mayhem Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
Mayhem Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
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100 most awarded adverts of 2011
Lawn Game Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States
Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
Click for full credits
100 most awarded adverts of 2011
068
Awarded by 3 international festivals Cannes Lions
One Show
LIA Awards
Bronze Film Product & Service
Silver Pencil Consumer Televisi‌ Over :30 / Under :90
Silver Film Household Products
LIA Awards Bronze Film Campaign
3 in 1 Brand: Selleys Agency: Belgiovane Williams Mackay, Sydney, NSW Industry: House, Garden & Pets Media: TV & Cinema Market: Australia
Watch the video Chief Creative Officer: Rob Belgiovane Executive Creative Director: Rob Belgiovane Creative Director: Rocky Ranallo Copywriter: Daniel Barrett, Rob Belgiovane Art Director: Rocky Ranallo Director: Fiona McGee
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100 most awarded adverts of 2011
069
Awarded by 3 international festivals Cannes Lions
Clio Awards
LIA Awards
Silver Outdoor Posters
Silver Out of Home Billboard
Bronze Outdoor Campaign
Butcher Brand: Saridon Agency: BBDO, Makati City Industry: Pharmaceutical Media: Print Market: Philippines Language: English
Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante, David Guerrero, Brandie Tan, Rey Tiempo Copywriter: Rey Tiempo Art Director: Gary Amante, Peepo David Photography: Abet Bagay, Paolo Gripo
For persistent headaches
Click for full credits 100 most awarded adverts of 2011
Laundry Brand: Saridon Agency: BBDO, Makati City Industry: Pharmaceutical Media: Print Market: Philippines Language: English
Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante, David Guerrero, Brandie Tan, Rey Tiempo Copywriter: Rey Tiempo Art Director: Gary Amante, Peepo David Photography: Abet Bagay, Paolo Gripo
For persistent headaches
Click for full credits 100 most awarded adverts of 2011
Carpenter Brand: Saridon Agency: BBDO, Makati City Industry: Pharmaceutical Media: Print Market: Philippines Language: English
Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante, David Guerrero, Brandie Tan, Rey Tiempo Copywriter: Rey Tiempo Art Director: Gary Amante, Peepo David Photography: Abet Bagay, Paolo Gripo
For persistent headaches
Click for full credits 100 most awarded adverts of 2011
070
Awarded by 3 international festivals Cannes Lions
Clio Awards
New York Festival
Bronze Film Product & Service
Bronze Film Product/Service Television/Cine‌
Bronze TV / Cinema Business Products/Services
Change Brand: FedEx Agency: BBDO, Toronto, ON Industry: Professional & Public services Media: TV & Cinema Market: Canada Language: English
Watch the video Executive Creative Director: Peter Ignazi Creative Director: Peter Ignazi Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Tim Godsall
Relax, it's FedEx.
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100 most awarded adverts of 2011
071
Awarded by 3 international festivals Cannes Lions
Clio Awards
New York Festival
Bronze Design Graphic Design & Design Crafts
Silver Design Posters
Bronze Art and Technique Illustration
Smarter Planet, Scope Now every doctor knows you personally.
Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece
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100 most awarded adverts of 2011
Smarter Planet, Hold up Banks now hold up robbers.
Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece
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100 most awarded adverts of 2011
Smarter Planet, Neck tie Shirts can pick a tie for you.
Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece
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100 most awarded adverts of 2011
Smarter Planet, Wheels Drivers can see traffic jams before they happen.
Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece
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100 most awarded adverts of 2011
Smarter Planet, Lips Now food can tell you how fresh it is.
Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece
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100 most awarded adverts of 2011
072
Awarded by 3 international festivals D&AD
Cannes Lions
LIA Awards
Nomination Film Advertising Cr… Special Effects for Film Advertis…
Bronze Film Craft Film Craft
Gold Film Visual Effects
Cubehead Brand: Drench Agency: CHI & Partners, London (England)
Watch the video Creative Director: Ewan Paterson Director: Ulf Johansson
Brains perform best when they're hydrated
Industry: Non-alcoholic drinks Media: TV & Cinema Market: United Kingdom Language: English
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100 most awarded adverts of 2011
073
Awarded by 3 international festivals Clio Awards
Clio Awards
One Show
Silver Innovative Media Innovative Media
Gold Out of Home Ambient
Silver Pencil Cinema Advertising Maximum 3 minutes
New York Festival Silver TV / Cinema Best Use of Medium/Cinema
Trailer Brand: IKEA Agency: Leo Burnett, hongkong Industry: House, Garden & Pets Media: Outdoor Market: China
Watch the video Chief Creative Officer: Eddie Booth Executive Creative Director: Victor Manggunio Creative Director: Victor Manggunio Copywriter: Wilson Ang Art Director: Tik Lau
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100 most awarded adverts of 2011
074
Awarded by 3 international festivals Cannes Lions
Cannes Lions
One Show
Silver Film Product & Service
Bronze Promo Product & Service
Silver Pencil Non-Broadcast
LIA Awards Silver Film Public Service/Social Welfare
Neighborhood experiment Brand: POWA Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: Ambient & Interactive Published: Apr., 2010 Market: South Africa Language: English
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Chief Creative Officer: Fran Luckin Executive Creative Director: Fran Luckin Creative Director: Robyn Bergmann, Catherine Conradie, Fran Luckin Copywriter: Catherine Conradie, Taryn Scher Art Director: Robyn Bergmann, Renier Zandberg Director: Jonty Fine
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100 most awarded adverts of 2011
075
Awarded by 3 international festivals D&AD
Clio Awards
New York Festival
Yellow Pencil Film Advertising ‌ Animation for Film Advertising
Bronze Film Technique Animation
Bronze Art and Technique Animation - Computer
Winter Olympics Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2010 Market: United Kingdom
Watch the video Executive Creative Director: Damon Collins Copywriter: Freddy Mandy, Tim McNaughton Art Director: Freddy Mandy, Tim McNaughton Director: Marc Craste
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100 most awarded adverts of 2011
076
Awarded by 3 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Press Newspaper and Magazine Prod‌
Silver Print Technique Art Direction
Bronze Print Technique Illustration
LIA Awards
LIA Awards
LIA Awards
Bronze Print Use of Illustration Campaign
Bronze Print Public Service/Social Welfare
Bronze Print Public Service/Social Welfare C‌
Fishs Hunter Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Apr., 2010 Market: France Language: French
Creative Director: Jorge Carreno, Robin de Lestrade, Les Six Copywriter: Nicolas Gerard Art Director: Gregory Jeanjacquot
Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com
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100 most awarded adverts of 2011
Seal Hunter Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Apr., 2010 Market: France Language: French
Creative Director: Jorge Carreno, Robin de Lestrade, Les Six Copywriter: Nicolas Gerard Art Director: Gregory Jeanjacquot
Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com
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100 most awarded adverts of 2011
Whale Hunter Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Apr., 2010 Market: France Language: French
Creative Director: Jorge Carreno, Robin de Lestrade, Les Six Copywriter: Nicolas Gerard Art Director: Gregory Jeanjacquot
Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com
Click for full credits
100 most awarded adverts of 2011
077
Awarded by 3 international festivals D&AD
Clio Awards
Clio Awards
Yellow Pencil Film Advertising ‌ Sound Design for Film Advertising
Bronze Film Technique Sound Design
Bronze Film Technique Editing
New York Festival
New York Festival
Bronze Art and Technique Editing
Bronze Art and Technique Sound Design
Faces Brand: Hornbach Agency: Heimat, Berlin Industry: House, Garden & Pets Media: TV & Cinema Market: Germany
Watch the video Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Kai Abd El Salam, Guido Heffels, Matthias Storath Art Director: Maria Botsch, Susanna Fill, Teresa Jung, Hendrik Schweder Director: Martin Krejci
How much madness are you made of?
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100 most awarded adverts of 2011
078
Awarded by 3 international festivals Cannes Lions
Golden Drum
Golden Drum
Bronze Media Use of Media
Golden Drum Grand Prix Direct Direct
Golden Drum Direct Multidimensional direct mail an‌
Golden Drum
MIAF
MIAF
Golden Drum Direct New or innovative
1st Place (Gold) Promo Non-Standard Media
2nd Place (Silver) Promo Best campaign in direct-marketing
MIAF 1st Place (Gold) Design Direct marketing materials
Books Fresheners (Film) Brand: 100 000 Books Agency: Voskhod Industry: Retail & Distribution Media: Ambient & Interactive Market: Russia
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Creative Director: Andrey Gubaydullin, Evgeny Primachenko Copywriter: Aleksey Nikiforov, Aleksandr Parkhomenko Art Director: Vladislav Derevyannykh
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100 most awarded adverts of 2011
079
Awarded by 3 international festivals Cannes Lions
New York Festival
Cresta Awards
Bronze Outdoor Ambient
Bronze Mixed Media Automobiles
Winner Ambient Media Ambient Media
12 Second Strip Brand: Renault Agency: Publicis, London (England) Industry: Automotive & Services Media: Outdoor Market: United Kingdom Language: English
Executive Creative Director: Tom Ewart, Adam Kean Creative Director: Tom Ewart, Adam Kean Copywriter: Gavin Kellett Art Director: Johnny Leathers Photography: Perou Director: Perou
Click for full credits
100 most awarded adverts of 2011
080
Awarded by 3 international festivals Cannes Lions
Cannes Lions
LIA Awards
Silver Press Magazine Craft
Silver Outdoor Billboards & Street Furniture
Gold Outdoor Campaign
World Luxury Award
World Luxury Award
Winner (Gold) Fashion & Style
Winner (Gold)
Stunt, 9 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
Wrangler We are animals
100 most awarded adverts of 2011
Stunt, 10 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
Wrangler We are animals
100 most awarded adverts of 2011
Stunt, 11 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
Wrangler We are animals
100 most awarded adverts of 2011
Stunt H1 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
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Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
100 most awarded adverts of 2011
Stunt H8 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
Click for full credits 100 most awarded adverts of 2011
Stunt H2 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
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Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
100 most awarded adverts of 2011
Stunt H5 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
Click for full credits
Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
We are animals
100 most awarded adverts of 2011
Stunt H6 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
Click for full credits
Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
100 most awarded adverts of 2011
Stunt H4 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011
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Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
100 most awarded adverts of 2011
Stuntman 14 We are animals
Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011 Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
Click for full credits
100 most awarded adverts of 2011
Stuntman 10 We are animals
Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011 Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
Click for full credits
100 most awarded adverts of 2011
Stunt Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Published: Feb., 2011
Watch the video Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird
We are animals
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100 most awarded adverts of 2011
081
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Gold Media Use of Media
Silver Promo Use of Promo & Activation
Silver Promo Product & Service
Cannes Lions
Cannes Lions
LIA Awards
Bronze Outdoor Ambient
Bronze Direct Best Integrated Campaign
Gold Integrated Innovative Non-Traditional: Public Service/‌
Cresta Awards Winner Ambient Media Ambient Media
Germany's Biggest Search for Missing Children
Watch the video
Brand: Missing Children's Initiative Agency: Kempertrautmann, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
Creative Director: Marcell Francke Copywriter: Sebastian Merget Art Director: Leif Johannsen
Click for full credits
100 most awarded adverts of 2011
082
Awarded by 3 international festivals Clio Awards
LIA Awards
New York Festival
Bronze Interactive Social Media
Bronze Integrated Innovative The NEW Category
Bronze Interactive Political/Government
Letterbombing Brand: Autism Speaks Agency: BBDO, New York City, NY Industry: Public interest & Non-profit Media: Cyber Market: United States
Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Mathias Appelblad, Ronald Ng Creative Director: Jeff Greenspan Copywriter: Chris Baker, Patrick Herold, Ronald Ng Art Director: Danny Adrian, Jeff Greenspan, Tim Wettstein Director: Jeff Greenspan
Click for full credits
100 most awarded adverts of 2011
083
Awarded by 3 international festivals D&AD
D&AD
AdPrint
Nomination Illustration Illustration for Design
Nomination Illustration Illustration for Press & Poster A…
Winner Best Use of Art Direction
AdPrint
AdPrint
LIA Awards
Silver Angel Art, Culture, Media & Entertain…
Bronze Angel Art, Culture, Media &Entertainm…
Bronze Print Use of Illustration Campaign
LIA Awards Bronze Print Art Direction Campaign
Fingers Kids doon discover fingers aren't just for sticking up nostrils
Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks
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100 most awarded adverts of 2011
Minds Minds have growth spurts too
Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks
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100 most awarded adverts of 2011
Plasticine Children. Plasticine: Who's stretching who?
Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks
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100 most awarded adverts of 2011
Teacher Children always push each other at playtime
Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks
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100 most awarded adverts of 2011
084
Awarded by 3 international festivals Cannes Lions
Cannes Lions
Dubai Lynx
Silver Radio Product & Service
Silver Radio Craft
Bronze Radio Consumer Products
New York Festival Bronze Radio Radio: Home Products/Services
Click to listen
Bear Brand: Tide Agency: Leo Burnett, Dubai Industry: House, Garden & Pets Media: Radio Published: Nov., 2010 Market: United Arab Emirates
Executive Creative Director: Malek Ghorayeb Creative Director: Munah Zahr
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100 most awarded adverts of 2011
085
Awarded by 3 international festivals Cannes Lions
New York Festival
Cresta Awards
Bronze Film Product & Service
Bronze TV / Cinema Entertainment Promotion
Winner TV / Cinema / Digital Television Campaign
Haka Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English
Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni
Now we are doing rugby too
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100 most awarded adverts of 2011
Tennis Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English
Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni
Now we are doing tennis too.
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100 most awarded adverts of 2011
Basket Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English
Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni
Now we are doing basketball too
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100 most awarded adverts of 2011
Hymn Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English
Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni
Now we are doing rugby too
Click for full credits
100 most awarded adverts of 2011
086
Awarded by 3 international festivals Clio Awards
Golden Award Montreux
Cresta Awards
Bronze Film Product/Service Television/Cine‌
Gold Medal TV / Cinema Corporate Image
Winner TV / Cinema / Digital Cinema
Cresta Awards Winner TV / Cinema / Digital Web Commercials
Fresh Air Brand: Nike Agency: Arnold, Boston, MA Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
Watch the video Creative Director: Pete Favat, Paul Shearer Copywriter: Paul Shearer Art Director: Paul Shearer
Click for full credits
100 most awarded adverts of 2011
087
Awarded by 3 international festivals Clio Awards
LIA Awards
New York Festival
Gold Out of Home Billboard
Silver Print Use of Photography
Bronze Outdoor Outdoor: Beverages Non-Alcoh‌
Car Brand: Perrier Agency: Ogilvy, Paris Industry: Non-alcoholic drinks Media: Outdoor Market: France
Executive Creative Director: Chris Garbutt Creative Director: Thierry Chiumino Copywriter: Benjamin Bregeault, Luc Chomarat Art Director: Eve Roussou Photography: Jean-Yves Lemoigne
Click for full credits
100 most awarded adverts of 2011
088
Awarded by 3 international festivals Golden Award Montreux
LIA Awards
LIA Awards
Gold Medal TV / Cinema Direction
Gold Film Editing
Silver Film Cinematography
New York Festival
New York Festival
Bronze Art and Technique Special Effects
Bronze Art and Technique Direction
Entertainment Brand: AT&T Agency: BBDO, New York City, NY Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Dec., 2009 Market: United States
Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Ralph Watson Creative Director: Molly Adler, Mike Sweeney Copywriter: Mike Sweeney Art Director: Molly Adler Director: Peter Thwaites
Rethink Possible
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100 most awarded adverts of 2011
089
Awarded by 2 international festivals Cannes Lions
Cannes Lions
Clio Awards
Bronze PR Technique
Bronze PR Best Campaign
Bronze Design Point of Purchase
Women For Sale Brand: Atzum Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Promotion & Event Published: Aug., 2010 Market: Israel
Watch the video Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan, Zeev Ravid Creative Director: Sagi Blumberg, Roy Cohen, Yariv Twig Copywriter: Liron Ben-Yacov, Oren Meir, Sharon Refael Art Director: Gil Aviyam, Dan Kashani Photography: Eyal Nevo, Uriel Sinai Director: Roy Shalem
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100 most awarded adverts of 2011
090
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Titanium & Integrated Titanium and Integrated
Bronze Film Public Service Television/Cinema
The Ripple Effect Brand: Transport Accident Commission (TAC) Agency: Grey, Melbourne, VIC Industry: Public interest & Non-profit Media: TV & Cinema Market: Australia
Watch the video Executive Creative Director: Ant Shannon Creative Director: Nigel Dawson Copywriter: Nigel Dawson Art Director: Peter Becker Director: Mark Molloy
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100 most awarded adverts of 2011
091
Awarded by 2 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Promo Product & Service
Silver Content & Contact Content and Contact
Bronze Design Packaging
Baby Carrots Brand: Baby Carrots Agency: Crispin Porter + Bogusky, Boulder, CO Industry: Confectionery & Snacks Media: Promotion & Event Market: United States
Watch the video Chief Creative Officer: Andrew Keller, Rob Reilly Executive Creative Director: Tiffany Rolfe Creative Director: Omid Farhang Copywriter: Marc D'Avignon, Omid Farhang Art Director: Liz Levy
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100 most awarded adverts of 2011
092
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Promo Use of Promo & Activation
Silver Design Environmental
Chopsticks, Not Chop-Trees Brand: China Environmental Protection Foundation Agency: DDB, shanghai Industry: Public interest & Non-profit Media: Promotion & Event Published: Dec., 2010 Market: China Language: Chinese
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Chief Creative Officer: Michael Dee Creative Director: Shih-yen Lee, Boon-seng Lim Copywriter: Hesky Lu, Adam Wang Art Director: Kevin Jiang, Boon-seng Lim, Michael Ma Photography: Leslie Sim
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100 most awarded adverts of 2011
093
Awarded by 2 international festivals Cannes Lions
Clio Awards
Bronze Direct Product & Service
Bronze Innovative Media Innovative Media
Hidden Pizza Restaurant Brand: Yellow Pages Agency: BBDO, Melbourne, VIC Industry: Professional & Public services Media: Promotion & Event Market: Australia
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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Josh Robbins Copywriter: Ant White Art Director: Russel Fox Photography: Josh Robenstone Director: Patrick Hughes
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100 most awarded adverts of 2011
094
Awarded by 2 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Film Product & Service
Bronze Film Technique Cinematography
Bronze Film Technique Editing
Robots Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Perry Fair, Todd Tilford Creative Director: Denise O'Bleness Copywriter: Heather English Director: Fredrik Bond
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100 most awarded adverts of 2011
Submarine Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Todd Tilford Creative Director: Perry Fair, Denise O'Bleness Copywriter: Perry Fair Art Director: Denise O'Bleness Director: Rupert Sanders
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100 most awarded adverts of 2011
Love Match Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Perry Fair, Todd Tilford Creative Director: Denise O'Bleness Copywriter: Heather English Director: Fredrik Bond
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100 most awarded adverts of 2011
Hot House Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States
Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Perry Fair, Todd Tilford Creative Director: Denise O'Bleness Copywriter: Heather English Director: Fredrik Bond
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100 most awarded adverts of 2011
095
Awarded by 2 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Design Graphic Design & Design Crafts
Silver Print Technique Illustration
Bronze Print Technique Illustration
Stop The Slaughter - Sei Brand: Anti Whaling Agency: JWT, Melbourne, VIC Industry: Public interest & Non-profit Media: Print Market: Australia Executive Creative Director: Richard Muntz Creative Director: Keith Nicolas Copywriter: Chris Andrews, Josh Armstrong Art Director: Harsh Kapadia
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100 most awarded adverts of 2011
Sanctuary To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season. Now the Sanctuary is less abundant. Stop the slaughter. Help us at ifaw.org
Brand: Anti Whaling Agency: JWT, Melbourne, VIC Industry: Public interest & Non-profit Media: Print Market: Australia Executive Creative Director: Richard Muntz Creative Director: Keith Nicolas Copywriter: Chris Andrews, Josh Armstrong Art Director: Harsh Kapadia
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100 most awarded adverts of 2011
Minke To investigate their genetic diversity, 720 Minke whales were killed last year. Minke whales now have less genetic diversity. Stop the slaughter. Help us at ifaw.org
Brand: Anti Whaling Agency: JWT, Melbourne, VIC Industry: Public interest & Non-profit Media: Print Market: Australia Executive Creative Director: Richard Muntz Creative Director: Keith Nicolas Copywriter: Chris Andrews, Josh Armstrong Art Director: Harsh Kapadia
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100 most awarded adverts of 2011
096
Awarded by 2 international festivals Cannes Lions
Clio Awards
Clio Awards
Bronze Media Best Integrated Campaign
Silver Direct Mail Dimensional
Bronze Print Technique Illustration
Clio Awards Bronze Integrated Campaign
Corinthians Republic (film) Brand: Nike Agency: Saatchi & Saatchi, São Paulo Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: Brazil
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Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Mariana Borga, Eduardo Lima, Pedro Prado Art Director: Fabio Brigido, Marco Brito, Lucas Camargo, Rodrigo Castellari, Fernando Lanças, Joao Linneu Photography: Caio Guatelli, Bruno Rondinelli Director: Airton Carmignani, Ricardo Jones
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100 most awarded adverts of 2011
Corinthians Republic (Board) Brand: Nike Agency: Saatchi & Saatchi, São Paulo Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Brazil
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Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Mariana Borga, Eduardo Lima, Pedro Prado Art Director: Fabio Brigido, Marco Brito, Lucas Camargo, Rodrigo Castellari, Fernando Lanças, Joao Linneu Photography: Caio Guatelli, Bruno Rondinelli Director: Airton Carmignani, Ricardo Jones
100 most awarded adverts of 2011
Elias Brand: Nike Agency: Saatchi & Saatchi, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Mariana Borga, Eduardo Lima, Pedro Prado Art Director: Fabio Brigido, Marco Brito, Lucas Camargo, Rodrigo Castellari, Fernando Lanças, Joao Linneu Photography: Caio Guatelli, Bruno Rondinelli Director: Airton Carmignani, Ricardo Jones
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100 most awarded adverts of 2011
097
Awarded by 2 international festivals D&AD
D&AD
D&AD
Nomination Digital Design Websites
Nomination Digital Advertising Web Films
Nomination Music Videos Animation for Music Videos
Clio Awards Gold Interactive Microsite/Website
The Johnny Cash Project Brand: Johnny Cash - American VI Album Agency: Radical Media, New York City, NY
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Executive Creative Director: Aaron Koblin, Chris Milk
Industry: Culture, Recreation & Sport Media: Miscellaneous Market: United States
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100 most awarded adverts of 2011
098
Awarded by 2 international festivals D&AD
Cannes Lions
Yellow Pencil Mobile Marketing Mobile Campaigns & Mobile Ad‌
Silver PR Sectors & Services
Salute Trainer Brand: Japan Maritime Self-Defense Force Agency: Hakuhodo, Tokyo Industry: Corporate self-promo Media: Promotion & Event Market: Japan
Watch the video Creative Director: Shota Hatanaka, Kenta Ikoma Copywriter: Kenta Ikoma Art Director: Junichi Kurata Photography: Hiroki Oguri Director: Yukako Nomura, Waki Rokutan
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100 most awarded adverts of 2011
099
Awarded by 2 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Promo Use of Promo & Activation
Bronze Promo Product & Service
Bronze Promo Best Integrated Promotional Ca‌
Clio Awards Bronze Integrated Campaign Integrated Campaign
Never Settle for Less Brand: H&R Block Agency: Fallon, Minneapolis, MN Industry: Financial & Legal services Media: Promotion & Event Market: United States
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Chief Creative Officer: Darren Spiller Copywriter: David Mackereth, Ryan Peck Art Director: Noah Carlstrom, Scott O'Leary, Amanda Whitacre Photography: Joel W Henderson Director: Mark Romanek
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100 most awarded adverts of 2011
100
Awarded by 2 international festivals Cannes Lions
Cannes Lions
Cannes Lions
Silver Promo Product & Service
Bronze Promo Use of Promo & Activation
Silver Film Product & Service
Cannes Lions
Cannes Lions
Clio Awards
Bronze Outdoor Ambient
Bronze Cyber Other Interactive Digital Solutions
Silver Out of Home Ambient
Disappointed Nose (film) Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: House, Garden & Pets Media: Ambient & Interactive Market: Argentina
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Executive Creative Director: Maximiliano Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky Copywriter: Diego Medvedocky Art Director: Ignacio Ferioli Director: Diegoy Vlady
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100 most awarded adverts of 2011
Big Nose Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Market: Argentina
Watch the video Executive Creative Director: Maximiliano Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky Copywriter: Diego Medvedocky Art Director: Ignacio Ferioli Director: Diegoy Vlady
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100 most awarded adverts of 2011