100 Most Awarded Adverts of 2011

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Awarded by 7 international festivals D&AD

D&AD

D&AD

Nomination Digital Advertising Web Films

Yellow Pencil Film Advertising … Direction for Film Advertising

Yellow Pencil Film Advertising … Editing for Film Advertising

D&AD

D&AD

Cannes Lions

Yellow Pencil TV & Cinema Ad… TV Commercials over 120 seco…

Yellow Pencil Integrated & Earn… Integrated

Grand Prix Film Product & Service

Cannes Lions

Cannes Lions

Cannes Lions

Gold Film Craft Film Craft Editing

Gold Film Craft Film Craft Script

Silver Film Craft Film Craft

Cannes Lions

Cannes Lions

Cannes Lions

Silver Film Craft Film Craft Sound Design

Bronze Film Craft Film Craft

Gold Cyber Viral Advertising

Cannes Lions

Clio Awards

Clio Awards

Gold Titanium & Integrated Titanium and Integrated

Gold Film Product/Service Television/Cine…

Gold Film Technique Editing

Clio Awards

Clio Awards

One Show

Gold Film Product/Service Online

Bronze Film Technique Music-Licenced

Gold Pencil Cinema Advertising Maximum 3 minutes

One Show

One Show

Golden Award Montreux

Gold Pencil Consumer Television Over :30 / Under :90

Gold Pencil Integrated Branding Integrated Branding

Gold Medal Television / Cinema Clothing & Fabrics/Footwear

New York Festival

New York Festival

Cresta Awards

Grand

Silver Avant-Garde Avant-Garde: Innovative Use of…

Grand Prix Integrated Viral Films

Cresta Awards

Cresta Awards

Grand Prix Integrated Integrated Campaigns

Winner Integrated Television


Write the Future (180 sec) Brand: Nike Agency: Wieden+Kennedy, Amsterdam Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Apr., 2010 Language: English

Executive Creative Director: Jeff Kling Creative Director: Mark Bernath, Eric Quennoy Copywriter: Stuart Harkness, Freddie Powell Art Director: Stuart Harkness, Freddie Powell Director: Alejandro Gonzalez Inarritu

Watch the video Write The Future

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100 most awarded adverts of 2011


Write the Future Brand: Nike Agency: Wieden+Kennedy, Amsterdam Industry: Apparel, Clothing & Footwear Media: Promotion & Event Published: Apr., 2010 Language: English

Watch the video Executive Creative Director: Jeff Kling Creative Director: Mark Bernath, Eric Quennoy Copywriter: Stuart Harkness, Freddie Powell Art Director: Stuart Harkness, Freddie Powell Director: Alejandro Gonzalez Inarritu

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100 most awarded adverts of 2011


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Awarded by 6 international festivals D&AD

Cannes Lions

Cannes Lions

Nomination Writing for Advertising Writing for Film Advertising

Silver Film Product & Service

Bronze Film Craft Film Craft

Clio Awards

One Show

LIA Awards

Bronze Film Product/Service Television/Cine‌

Bronze Pencil Consumer Televi‌ Over :30 / Under :90

Bronze Film Automotive

LIA Awards

New York Festival

Silver Film Automotive

Gold Art and Technique Automobiles


Sword Collector Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Tony Granger, Ian Reichenthal, Scott Vitrone Creative Director: Icaro Doria, Graham Lang, Dan Morales, Ian Reichenthal, Guillermo Vega, Scott Vitrone Copywriter: Brandon Henderson Art Director: Dan Treichel, Dan Triechel Director: Jim Jenkins

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100 most awarded adverts of 2011


Dirty Cops Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Kerry Keenan Creative Director: Guillermo Vega, Steve Whittier Copywriter: Julia Neumann Art Director: Michael Schachtner Director: David Shane

You'll Feel Safe Inside

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100 most awarded adverts of 2011


Pathologicalliar Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Kerry Keenan Creative Director: Guillermo Vega, Steve Whittier Copywriter: Julia Neumann Art Director: Michael Schachtner Director: David Shane

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100 most awarded adverts of 2011


003


Awarded by 6 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Film Product & Service

Bronze Film Craft Film Craft

Gold Innovative Media

Clio Awards

One Show

Golden Award Montreux

Bronze Film Public Service Television/Cinema

Bronze Pencil Branded Content

Gold Medal Media Best Use of Mixed Media

LIA Awards

LIA Awards

LIA Awards

Gold Film Public Service/Social Welfare

Silver Film Public Service/Social Welfare

Gold Integrated Innovative Integrated Campaign

Cresta Awards Winner Crafts Craft Cinema - Direction


WHO KILLED DEON? Brand: Metropolitan Police Agency: BBDO, London (England) Industry: Professional & Public services Media: Promotion & Event Market: United Kingdom

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Executive Creative Director: Paul Brazier Creative Director: Steve Jones, Martin Loraine Copywriter: Aidan McClure Art Director: Laurent Simon Director: Simon Ellis

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100 most awarded adverts of 2011


WHO KILLED DEON? Brand: Metropolitan Police Agency: BBDO, London (England) Industry: Professional & Public services Media: Promotion & Event Published: Sep., 2010 Market: United Kingdom

Executive Creative Director: Paul Brazier Creative Director: Steve Jones, Martin Loraine Copywriter: Aidan McClure Art Director: Laurent Simon Director: Simon Ellis

Watch the video Search Who Killed Deon?

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100 most awarded adverts of 2011


004


Awarded by 5 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil Digital Advertising Digital Solutions & Use of Socia…

Nomination Integrated & Earne… Earned Media Campaign

Grand Prix Cyber Viral Advertising

Cannes Lions

Clio Awards

Clio Awards

Bronze Promo Use of Promo & Activation

Silver Content & Contact Content and Contact

Bronze Innovative Media Innovative Media

One Show

LIA Awards

Bronze Pencil Innovation in Adv…

Gold Integrated Innovative The NEW Category


Pay With A Tweet Brand: Currency System Agency: R/GA, New York City, NY

Watch the video Creative Director: Leif Abraham, Christian Behrendt

Industry: Internet sites & Services Media: Cyber Market: United States

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100 most awarded adverts of 2011


005


Awarded by 5 international festivals D&AD

Cannes Lions

Cannes Lions

Black Pencil Spatial Design Installations

Gold Design Environmental Design

Gold Outdoor Ambient

Cannes Lions

Cannes Lions

Cannes Lions

Gold Direct Use of Direct Marketing

Gold Direct Product & Service

Bronze Media Use of Media

Clio Awards

Clio Awards

One Show

Grand Design Environmental

Bronze Out of Home Ambient

Silver Pencil Public Service Outdoor and Posters

New York Festival Silver Avant-Garde Avant-Garde: Ambient


Burma Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor

Chief Creative Officer: Harvey Marco, Peter Nicholson Executive Creative Director: Andrew Clarke Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine

Click for full credits 100 most awarded adverts of 2011


Burma Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Ambient & Interactive

Watch the video Chief Creative Officer: Harvey Marco, Peter Nicholson Executive Creative Director: Andrew Clarke Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine

The power to free Burma's political prisoners is in your hands.

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Cannes Lions

Clio Awards

Titanium Titanium & Integrated Titanium and Integrated

Bronze Outdoor Ambient

Bronze Interactive Other

One Show

LIA Awards

LIA Awards

Bronze Pencil Innovation in Adv‌

Gold Digital Non-Traditional: Automotive

Silver Digital Automotive

New York Festival Silver Outdoor Outdoor: Automobiles


Speed Camera Lottery Brand: Volkswagen Agency: DDB, Stockholm Industry: Automotive & Services Media: Ambient & Interactive Language: English

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Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby, Martin Lundgren Photography: Simon Higby, Martin Lundgren Director: Michael Bugaj

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100 most awarded adverts of 2011


The Speed Camera Lottery Brand: Volkswagen Agency: DDB, Stockholm Industry: Automotive & Services Media: Ambient & Interactive Language: English

Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby, Martin Lundgren Photography: Simon Higby, Martin Lundgren Director: Michael Bugaj

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Bronze Cyber Viral Advertising

Gold Promo Use of Promo & Activation

Gold Media Use of Media

Cannes Lions

Cannes Lions

Clio Awards

Silver Direct Strategy

Bronze Direct Product & Service

Gold Direct Mail Other

Clio Awards

Clio Awards

One Show

Gold Interactive Social Media

Grand Innovative Media

Gold Pencil Innovation in Adver…

One Show

LIA Awards

New York Festival

Gold Pencil Public Service Collateral (Brochures and Direc…

Gold Integrated Innovative The NEW Category

Gold Avant-Garde Avant-Garde: Educational/Non-…

New York Festival

New York Festival

New York Festival

Gold Avant-Garde Avant-Garde: Innovative Use of…

Gold Public Service Public Service Announcemen: …

Silver Public Relations Public Relations: New Produc/S…

New York Festival Bronze Environmental Issues


SAVE AS WWF Brand: World Wildlife Fund (WWF) Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber Market: Germany

Watch the video Creative Director: Sven Loskill, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Lisa Glock, Michael Kittel, Henning MuellerDannhausen, Henning Müller-Dannhausen Art Director: Michael Kittel, Alexander Norvilas, Eric van den Hoonaard

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Bronze Press Magazine Product & Service

Bronze Press Magazine Craft

Bronze Outdoor Posters

Clio Awards

Clio Awards

Clio Awards

Gold Print Product/Service Product/Service

Silver Out of Home Poster

Silver Print Technique Art Direction

Clio Awards

One Show

One Show

Bronze Print Technique

Bronze Pencil Collateral Posters

Bronze Pencil Magazine Full Page or Spread

New York Festival

New York Festival

Cresta Awards

Bronze Art and Technique Art Direction

Bronze Print Art Direction

Winner Press Magazine Campaign


Road Crossing Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print

Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial

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100 most awarded adverts of 2011


Baby Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print

Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial

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100 most awarded adverts of 2011


Aircraft Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print

Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial

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100 most awarded adverts of 2011


Prisma Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print

Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial

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100 most awarded adverts of 2011


Square Trails Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print

Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Taner Ercan, Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial

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100 most awarded adverts of 2011


009


Awarded by 5 international festivals D&AD

D&AD

Clio Awards

Yellow Pencil Radio Advertising Radio Advertising Campaigns

Nomination Radio Advertising Writing for Radio Advertising

Gold Radio Product/Service Product/Service

Clio Awards

One Show

New York Festival

Gold Film Product/Service Television/Cine‌

Gold Pencil Consumer Radio

Bronze Art and Technique Copywriting

New York Festival

Cresta Awards

Bronze Art and Technique Humor

Winner TV / Cinema / Digital Television


Ice Fishing Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English

Watch the video Chief Creative Officer: Conway Williamson Creative Director: David Weinstock Copywriter: Brandon Henderson, Christian Travers Art Director: Dave Arnold

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100 most awarded adverts of 2011


The Most Interesting Man Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: Conway Williamson Creative Director: David Weinstock Copywriter: Brandon Henderson, Christian Travers Art Director: Dave Arnold

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100 most awarded adverts of 2011


The Most Interesting Man Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: Conway Williamson Creative Director: David Weinstock Copywriter: Brandon Henderson, Christian Travers Art Director: Dave Arnold

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100 most awarded adverts of 2011


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Cinco Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States

Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley

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100 most awarded adverts of 2011


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Signs Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States

Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley

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100 most awarded adverts of 2011


Click to listen

Dos Equis Radio Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States

Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley

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100 most awarded adverts of 2011


Click to listen

The Most Interesting Man in the World Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States

Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Design Graphic Design & Design Crafts

Silver Titanium & Integrated

Bronze Content & Contact

LIA Awards

LIA Awards

New York Festival

Gold Integrated Innovative Non-Traditional: Entertainment

Silver Integrated Innovative The NEW Category

Gold Public Relations Public Relations: Media/Entertai…

New York Festival

New York Festival

New York Festival

Silver Avant-Garde Avant-Garde: Innovative Use of…

Bronze Entertainment Promotion

Bronze Marketing Effectiveness Marketing Effectiveness: Integr…

Cresta Awards Winner Integrated Integrated Campaign


Concertmilk (Film) Brand: Dortmund Concerthall Agency: Jung von Matt, Hamburg Industry: Culture, Recreation & Sport Media: Ambient & Interactive Market: Germany

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Executive Creative Director: Sascha Hanke Creative Director: Jo Marie Farwick, Tobias Grimm, Jens Pfau Copywriter: Henning Robert, Jan-Hendrik Scholz Art Director: Damjan Pita Director: Silvio Helbig

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Clio Awards

AdPrint

Silver Outdoor Billboards & Street Furniture

Bronze Print Public Service Public Service

Bronze Angel Press & Magazine Social services, Public Awaren‌

LIA Awards

Cresta Awards

Bronze Print Public Service/Social Welfare C‌

Winner Outdoor Poster Campaign


Boy Brand: Tower Hamlets Agency: BBDO, London (England) Industry: Public interest & Non-profit Media: Print Published: Nov., 2010 Market: United Kingdom

Executive Creative Director: Paul Brazier Creative Director: Antony Nelson, Mike Sutherland Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Trevor Ray Hart

Text while you're driving and you're 23 times more likely to have an accident.

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100 most awarded adverts of 2011


Mother Brand: Tower Hamlets Agency: BBDO, London (England) Industry: Public interest & Non-profit Media: Print Published: Nov., 2010 Market: United Kingdom

Executive Creative Director: Paul Brazier Creative Director: Antony Nelson, Mike Sutherland Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Trevor Ray Hart

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100 most awarded adverts of 2011


Girl Brand: Tower Hamlets Agency: BBDO, London (England) Industry: Public interest & Non-profit Media: Print Published: Nov., 2010 Market: United Kingdom

Executive Creative Director: Paul Brazier Creative Director: Antony Nelson, Mike Sutherland Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Trevor Ray Hart

Text while you're driving and you're 23 times more likely to have an accident.

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold Outdoor Billboards & Street Furniture

Gold Press Newspaper and Magazine

Silver Out of Home Poster

Clio Awards

Dubai Lynx

Dubai Lynx

Silver Print Product/Service Product/Service

Grand Prix Print & Outdoor Craft Retail Stores, Restaurants & Fa…

Gold Print & Outdoor Craft Art Direction

Dubai Lynx

Dubai Lynx

LIA Awards

Gold Print & Outdoor Craft Retail Stores, Restaurants & Fa…

Gold Print Retail Stores, Restaurants & Fa…

Silver Print Consumer Campaign

LIA Awards

LIA Awards

New York Festival

Bronze Print Art Direction Campaign

Bronze Print Retail

Bronze Print Print: Retail Stores

New York Festival

New York Festival

Silver Print Print: Retail Stores

Bronze Outdoor Outdoor: Retail Stores


Accessories Required, Autumn/Winter 2010 campaign, Personalized Towels People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Accessories Required, Autumn/Winter 2010 campaign, Evil Eye Charm People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Accessories Required, Autumn/Winter 2010 campaign, Altitude Sickness Pills People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Personalized Towels

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Airhorn

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Accessories Required, Autumn/Winter 2010 campaign, Lipstick Stain Remover People who bought this item also bought. Autumn/Winter 2010 Harvey Nichols

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Little Black Book

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


Smelling Salts

Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Published: Nov., 2009 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Komal Bedi Sohal, Shahir Zag Copywriter: Komal Bedi Sohal, Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: James Day

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100 most awarded adverts of 2011


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Awarded by 5 international festivals D&AD

Cannes Lions

Cannes Lions

Nomination TV & Cinema Adver‌ TV Commercials 61-120 seconds

Gold Film Product & Service

Bronze Film Craft Film Craft

FAB Awards

LIA Awards

LIA Awards

FAB Award TV Cinema

Bronze Film Beverages - Alcoholic

Bronze Film Direction

New York Festival

New York Festival

Silver Art and Technique Cinematography

Silver Art and Technique Beverages Alcoholic


Slow Motion Brand: Carlton Agency: BBDO, Melbourne, VIC Industry: Alcoholic drinks Media: TV & Cinema Market: Australia Language: English

Watch the video Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Ant Keogh Copywriter: Richard Williams Art Director: Annie Beauchamp, Anthony Phillips Director: Paul Middleditch

Made From Beer

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100 most awarded adverts of 2011


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Awarded by 5 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Film Product & Service

Gold Film Craft Film Craft Direction

Silver Film Craft Film Craft

Cannes Lions

Cannes Lions

Clio Awards

Bronze Film Product & Service

Bronze Film Other Film Content

Gold Film Product/Service Television/Cine‌

Golden Award Montreux

LIA Awards

LIA Awards

Gold Medal TV / Cinema Beverages

Grand LIA Film Technique

Gold Film Use of Licensed Music

LIA Awards

LIA Awards

LIA Awards

Gold Film Direction

Gold Film Editing

Silver Film Direction

LIA Awards

Cresta Awards

Bronze Film Beverages - Alcoholic

Winner TV / Cinema / Digital Television


The Entrance Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: Promotion & Event Published: Dec., 2010

Watch the video Executive Creative Director: Mark Bernath, Eric Quennoy Copywriter: Carlo Cavallone, Roger Hoard Art Director: Alvaro Sotomayor Director: Frederik Bond, Fredrik Bond

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100 most awarded adverts of 2011


The Entrance Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: TV & Cinema Published: Dec., 2010

Watch the video Executive Creative Director: Mark Bernath, Eric Quennoy Copywriter: Carlo Cavallone, Roger Hoard Art Director: Alvaro Sotomayor Director: Frederik Bond, Fredrik Bond

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100 most awarded adverts of 2011


Date Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: TV & Cinema Published: May., 2011 Market: Netherlands Language: English

Watch the video Executive Creative Director: Mark Bernath, Eric Quennoy Creative Director: Mark Bernath, Eric Quennoy Copywriter: Roger Hoard Art Director: Alvaro Sotomayor Director: Fredrik Bond

Open your world

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100 most awarded adverts of 2011


The Legendary Making Of the Date Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: Miscellaneous Published: May., 2011 Market: Netherlands Language: English

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Executive Creative Director: Mark Bernath, Eric Quennoy Creative Director: Mark Bernath, Eric Quennoy Copywriter: Roger Hoard Art Director: Alvaro Sotomayor

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100 most awarded adverts of 2011


015


Awarded by 5 international festivals D&AD

Clio Awards

Clio Awards

Nomination Photography Photography for Press & Poster…

Silver Out of Home Billboard

Silver Print Public Service Public Service

AdPrint

AdPrint

AdPrint

Winner Grand-Prix

Winner Best Use of Photography

Gold Angel Social Services, Public Awaren…

New York Festival

New York Festival

Cresta Awards

Silver Art and Technique Photography

Bronze Art and Technique Art Direction

Winner Outdoor Newspaper Campaign

Cresta Awards

Cresta Awards

Winner Outdoor Outdoor Campaign

Winner Outdoor Craft Outdoor - Photography Ca…


Young Man Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Print Published: Mar., 2010 Market: France

Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Véronique Sels Copywriter: Sergio Alonso, Véronique Sels Art Director: Alexandra Offe, Frederic Royer Photography: Marc Paeps

The longer you live on the street, the harder it is to get off it.

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100 most awarded adverts of 2011


Old Man Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Print Published: Mar., 2010 Market: France

Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Véronique Sels Copywriter: Sergio Alonso, Véronique Sels Art Director: Alexandra Offe, Frederic Royer Photography: Marc Paeps

The longer you live on the street, the harder it is to get off it.

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100 most awarded adverts of 2011


Woman Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Print Published: Mar., 2010 Market: France

Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Véronique Sels Copywriter: Sergio Alonso, Véronique Sels Art Director: Alexandra Offe, Frederic Royer Photography: Marc Paeps

The longer you live on the street, the harder it is to get off it.

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100 most awarded adverts of 2011


016


Awarded by 5 international festivals D&AD

FAB Awards

FAB Awards

Yellow Pencil Outdoor Advertising Ambient

FAB Award Integrated Campaigns

TV Cinema

Golden Award Montreux

New York Festival

New York Festival

Gold Medal Media Best Use of Mixed Media

Silver Marketing Effectiveness Marketing Effectiveness: Confe…

Silver Marketing Effectiveness Marketing Effectiveness: Guerril…

New York Festival

New York Festival

Cresta Awards

Bronze Avant-Garde Avant-Garde: Mixed Media Ca…

Bronze Integrated Media Integrated (Mixed) Media Camp…

Grand Prix Ambient Media Ambient Media

Cresta Awards Winner Ambient Media Promotions & Incentives


Sandwich Brand: Walkers Agency: BBDO, London (England) Industry: Confectionery & Snacks Media: Promotion & Event Market: United Kingdom

Watch the video Executive Creative Director: Paul Brazier Creative Director: Paul Brazier, Steve Coll, Colin Jones Copywriter: Steve Coll Art Director: Colin Jones Director: Declan Lowney

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100 most awarded adverts of 2011


017


Awarded by 4 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil Digital Advertising Integrated Digital Campaigns

Nomination Digital Advertising Digital Solutions & Use of Socia‌

Silver Film Product & Service

Cannes Lions

Cannes Lions

Cannes Lions

Gold Film Other Film Content

Bronze Film Craft Film Craft

Bronze Film Craft Film Craft Sound Design

Cannes Lions

Cannes Lions

Cannes Lions

Bronze Titanium & Integrated Titanium and Integrated

Gold Cyber Digitally Led Integrated Campaign

Silver Cyber Other Interactive Digital Solutions

Cannes Lions

Clio Awards

Clio Awards

Silver Cyber Viral Advertising

Gold Film Technique Sound Design

Silver Film Product/Service Online

Clio Awards

One Show

One Show

Silver Integrated Campaign Integrated Campaign

Gold Pencil Non-Broadcast

Bronze Pencil Cinema Advertising Maximum 3 minutes


Chrome Speed Tests Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Kevin Roddy Executive Creative Director: Google Creative Lab, Calle Sjoenell, Pelle Sjoenell, Robert Wong Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms, Jeff Johnson, Beth Ryan Art Director: Erik Holmdahl, Steve Peck Director: Aaron Duffy

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100 most awarded adverts of 2011


Chrome Fast Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States

Watch the video Chief Creative Officer: Kevin Roddy Executive Creative Director: Google Creative Lab, Calle Sjoenell, Pelle Sjoenell, Robert Wong Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms, Jeff Johnson, Beth Ryan Art Director: Erik Holmdahl, Steve Peck Director: Aaron Duffy

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100 most awarded adverts of 2011


Google Chrome Fastball Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States

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Chief Creative Officer: Kevin Roddy Executive Creative Director: Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Beth Ryan Art Director: Erik Holmdahl

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100 most awarded adverts of 2011


018


Awarded by 4 international festivals D&AD

D&AD

D&AD

Black Pencil TV & Cinema Adv… TV Commercial Campaigns

Yellow Pencil Digital Advertising Digital Solutions & Use of Socia…

Nomination Digital Advertising Web Films

D&AD

D&AD

D&AD

Yellow Pencil Writing for Advert… Writing for Film Advertising

Black Pencil TV & Cinema Adv… TV Commercials 21-40 seconds

Nomination TV & Cinema Adver… TV Commercials 1-20 seconds

D&AD

Cannes Lions

Cannes Lions

Yellow Pencil Integrated & Earn… Integrated

Gold Direct Strategy

Silver Media Use of Media

Cannes Lions

Cannes Lions

Cannes Lions

Silver Film Product & Service

Gold Titanium & Integrated Titanium and Integrated

Grand Prix Cyber Digitally Led Integrated Campaign

Cannes Lions

Cannes Lions

Cannes Lions

Gold Cyber Craft

Gold Cyber Viral Advertising

Bronze Press Magazine Product & Service

Clio Awards

One Show

One Show

Silver Film Technique Direction

Gold Pencil Experimental Adver…

Gold Pencil Consumer Television :30/:25

One Show

One Show

Gold Pencil Integrated Branding Integrated Branding

Bronze Pencil Consumer Televi… :20 and Under


Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Promotion & Event Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

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100 most awarded adverts of 2011


Questions Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

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100 most awarded adverts of 2011


Boat Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English

Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

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100 most awarded adverts of 2011


Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

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100 most awarded adverts of 2011


Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

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100 most awarded adverts of 2011


Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

100 most awarded adverts of 2011


Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Cyber Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

Click for full credits

100 most awarded adverts of 2011


FIJI

Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Print Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Photography: Hugh Kretschmer

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100 most awarded adverts of 2011


Matterhorn

Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Print Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Photography: Hugh Kretschmer

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100 most awarded adverts of 2011


Komodo

Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Print Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Photography: Hugh Kretschmer

Click for full credits

100 most awarded adverts of 2011


019


Awarded by 4 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil Outdoor Advertising Ambient

Yellow Pencil Integrated & Earn… Integrated

Grand Prix Titanium & Integrated Titanium and Integrated

Cannes Lions

Cannes Lions

Cannes Lions

Titanium Titanium & Integrated Titanium and Integrated

Gold Direct Best Integrated Campaign

Grand Prix Outdoor Ambient

Cannes Lions

Cannes Lions

Cannes Lions

Gold Outdoor Billboards & Street Furniture

Gold Outdoor Ambient

Silver Cyber Digitally Led Integrated Campaign

Cannes Lions

Clio Awards

Clio Awards

Bronze Promo Best Integrated Promotional Ca…

Gold Content & Contact

Gold Innovative Media

Clio Awards

One Show

Gold Integrated Campaign Integrated Campaign

Gold Pencil Innovation in Adver…


Decode Jay-Z with Bing Brand: Microsoft Agency: Droga5, New York City, NY Industry: Internet sites & Services Media: Promotion & Event Market: United States

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Chief Creative Officer: David Droga Executive Creative Director: Duncan Marshall, Ted Royer, Nik Studzinski Creative Director: Kevin Brady, Neil Heymann, Duncan Marshall, Ted Royer, Nik Studzinski Copywriter: Spencer Lavellee, Adam Noel Art Director: Jon Kubik Photography: Paul McGeiver, Fernando Sanchez, Dan Welch, Li Tan Xiao

Click for full credits

100 most awarded adverts of 2011


020


Awarded by 4 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil TV & Cinema Ad… Long Form Branded Content

Yellow Pencil Integrated & Earn… Integrated

Bronze Titanium & Integrated Titanium and Integrated

Cannes Lions

Clio Awards

Clio Awards

Bronze Film Other Film Content

Gold Integrated Campaign

Bronze Innovative Media Innovative Media

One Show

One Show

One Show

Gold Pencil Branded Content

Gold Pencil Innovation in Adver…

Gold Pencil Integrated Branding Integrated Branding


REPLAY Season 2 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: Promotion & Event Market: United States

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Creative Director: Brent Anderson, Lee Clow
, Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller

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100 most awarded adverts of 2011


Gatorade Replay 2 & 3 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States

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Creative Director: Brent Anderson, Lee Clow
, Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller

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100 most awarded adverts of 2011


Gatorade Replay Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Rob Schwartz Executive Creative Director: Patrick O'Neill Creative Director: Brent Anderson, Lee Clow
, Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller

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100 most awarded adverts of 2011


Gatorade REPLAY Season 2 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States

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Creative Director: Brent Anderson, Lee Clow
, Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller

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100 most awarded adverts of 2011


Replay Season 3 Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Lee Clow
 Executive Creative Director: Jimmy Smith Creative Director: Brent Anderson, Steve Howard Copywriter: Brent Anderson, Steve Howard Art Director: Brent Anderson Director: Loren Mendell

Click for full credits

100 most awarded adverts of 2011


021


Awarded by 4 international festivals D&AD

Cannes Lions

Cannes Lions

Nomination Digital Advertising Digital Advertising

Silver Media Use of Media

Silver Promo Use of Promo & Activation

Cannes Lions

Cannes Lions

Cannes Lions

Silver Promo Product & Service

Bronze Direct Use of Direct Marketing

Bronze Film Other Film Content

Clio Awards

New York Festival

Silver Innovative Media Innovative Media

Bronze Interactive Personal Products


A Hunter Shoots A Bear Brand: Tipp-Ex Agency: Buzzman, Paris Industry: Office equipment Media: Promotion & Event Published: Aug., 2010 Market: France

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Chief Creative Officer: Georges Mohammed-Cherif Creative Director: Georges MohammedCherif Copywriter: Tristan Daltroff Art Director: Louis Audard Director: Olivier Bennoun

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100 most awarded adverts of 2011


022


Awarded by 4 international festivals D&AD

Clio Awards

Clio Awards

Yellow Pencil Film Advertising … Animation for Film Advertising

Silver Film Technique Direction

Bronze Print Public Service Public Service

Clio Awards

One Show

New York Festival

Bronze Direct Mail Collateral

Bronze Pencil Public Service Collateral (Brochures and Direc…

Gold Art and Technique Civic/Social Education

New York Festival

New York Festival

New York Festival

Silver Art and Technique Art Direction

Silver Art and Technique Special Effects

Silver Art and Technique Public Service: Promotion of Pe…


Death to Death Penalty Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: TV & Cinema Market: France Language: English

Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix

Watch the video 139 countries have wiped out the death penalty. Only 58 are left to convince.

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100 most awarded adverts of 2011


Electric Chair Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English

Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix

139 countries have wiped out the death penalty. Only 58 are left to convince.

Click for full credits

100 most awarded adverts of 2011


Executioner Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English

Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix

139 countries have wiped out the death penalty. Only 58 are left to convince.

Click for full credits

100 most awarded adverts of 2011


Firing Squad Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English

Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix

139 countries have wiped out the death penalty. Only 58 are left to convince.

Click for full credits

100 most awarded adverts of 2011


Gallows Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Market: France Language: English

Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Director: Pleix

139 countries have wiped out the death penalty. Only 58 are left to convince.

Click for full credits

100 most awarded adverts of 2011


023


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Media Best Integrated Campaign

Silver Titanium & Integrated Titanium and Integrated

Bronze Media Product & Service

Clio Awards

One Show

New York Festival

Bronze Film Product/Service Online

Bronze Pencil Branded Content

Bronze Interactive Automobiles


The Megane Experiment Brand: Renault Agency: Publicis, London (England) Industry: Automotive & Services Media: Ambient & Interactive Market: United Kingdom Language: English

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Executive Creative Director: Tom Ewart, Adam Kean Creative Director: Tom Ewart, Adam Kean, Alix Pennycuick, Ed Robinson Copywriter: Matthew Lancod, Ed Robinson, Ian Sweeney Art Director: Robert Amstell, David Hillyard, Christian Horsfall Photography: Paul Murphy, Mark Wesley Director: Henry-Alex Rubin

Click for full credits

100 most awarded adverts of 2011


024


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold PR Sectors & Services

Silver PR Technique

Gold Content & Contact

One Show

One Show

LIA Awards

Silver Pencil Innovation in Adve‌

Bronze Pencil Integrated Brandi‌ Integrated Branding

Gold Integrated Innovative Integrated Campaign


Watson Brand: IBM Agency: Ogilvy, New York City, NY Industry: Professional & Public services Media: Promotion & Event Market: United States

Watch the video Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Mark Girand, David Korchin, Jason Marks, Michael Paterson, Steve Simpson, Susan Westre Copywriter: Mark Girand, Steven Schroth, Niels Westra Art Director: Miles Gilbert, Michael Paterson Director: Paul Bozymowski

Click for full credits

100 most awarded adverts of 2011


025


Awarded by 4 international festivals Cannes Lions

Clio Awards

One Show

Silver Film Product & Service

Bronze Film Product/Service Television/Cine‌

Silver Pencil Consumer Televisi‌ :30/:25

LIA Awards Bronze Film Campaign


Exchange Student Brand: FedEx Agency: BBDO, New York City, NY Industry: Professional & Public services Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Gianfranco Arena, Chris Beresford-Hill, Greg Hahn, Peter Kain, Tom Kraemer, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill, Peter Kain, Tom Kraemer Art Director: Gianfranco Arena, Nick Klinkert Director: Jim Jenkins

Click for full credits

100 most awarded adverts of 2011


026


Awarded by 4 international festivals Cannes Lions

Clio Awards

One Show

Silver Promo Product & Service

Silver Direct Mail Dimensional

Gold Pencil Collateral Promotion (Agencies creating w…

One Show

One Show

FAB Awards

Silver Pencil Innovation in Adve…

Bronze Pencil Experimental Ad…

FAB Award Sales Promotion Sales Promotion: Alcoholic Drinks


Bar-Ter Night Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Ambient & Interactive Published: Sep., 2009 Market: Canada

Watch the video Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan

Click for full credits

100 most awarded adverts of 2011


027


Awarded by 4 international festivals D&AD

Cannes Lions

Clio Awards

Nomination Typography Typography for Press & Poster …

Gold Design Graphic Design & Design Crafts

Bronze Out of Home Other

New York Festival

New York Festival

New York Festival

Silver Art and Technique Typography

Silver Outdoor Outdoor: Best Use of Medium/B…

Bronze Art and Technique Typography


Lightwall Brand: BMW Agency: Serviceplan, Munich Industry: Automotive & Services Media: Outdoor Language: English

Chief Creative Officer: Alex Schill Creative Director: Maik Kaehler, Christoph Nann, Alex Schill Copywriter: Andreas Schriewer Art Director: Roman Becker, Savina Mokreva, Manuel Wolff

Exceed Maximum

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100 most awarded adverts of 2011


028


Awarded by 4 international festivals D&AD

Clio Awards

One Show

Nomination Film Advertising Cr‌ Direction for Film Advertising

Silver Film Technique Sound Design

Silver Pencil Non-Broadcast

New York Festival Gold Art and Technique Sound Design


Parallel Lines Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: Promotion & Event Published: Mar., 2010 Language: English

Watch the video Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen, Neil Dawson Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch

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100 most awarded adverts of 2011


The Gift Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Mar., 2010 Language: English

Watch the video Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen, Neil Dawson Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch

Click for full credits

100 most awarded adverts of 2011


029


Awarded by 4 international festivals Cannes Lions

Clio Awards

LIA Awards

Silver Film Craft Film Craft

Bronze Film Technique Direction

Silver Film Visual Effects

New York Festival Gold Art and Technique Animation - Computer


Mini Countryman Flow Brand: Mini Cooper Agency: Bsur, Amsterdam Industry: Automotive & Services Media: TV & Cinema Published: Sep., 2010 Market: Netherlands Language: English

Chief Creative Officer: Paulo Martins, Jason Schragger Creative Director: Paulo Martins, Jason Schragger Copywriter: Gian Carlo Lanfranco, Rob Phillips Art Director: Rolando Cordova, Ben Tucker Director: Brian Beletic, Brian Beltic

Watch the video Mini Countryman Getaway

Click for full credits

100 most awarded adverts of 2011


030


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold Press Magazine

Silver Outdoor Posters

Silver Print Product/Service Product/Service

LIA Awards

Cresta Awards

Cresta Awards

Silver Print Household Products

Grand Prix Outdoor Poster

Winner Outdoor Newspaper Campaign


Chameleon Brand: Shieldtox Naturgard Agency: Euro RSCG, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English

Executive Creative Director: Asawin Phanichwatana Creative Director: Sitthaichai Okkararojkij Copywriter: Sitthichai Okkararojkij Art Director: Krisda Chamchuen Photography: Remix Studio, Nok Pipattungkul

Natural protection.

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100 most awarded adverts of 2011


Frog Brand: Shieldtox Naturgard Agency: Euro RSCG, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English

Executive Creative Director: Asawin Phanichwatana Creative Director: Sitthaichai Okkararojkij Copywriter: Sitthichai Okkararojkij Art Director: Krisda Chamchuen Photography: Remix Studio, Nok Pipattungkul

Natural protection.

Click for full credits

100 most awarded adverts of 2011


031


Awarded by 4 international festivals Cannes Lions

One Show

One Show

Bronze Press Magazine Product & Service

Silver Pencil Collateral Posters

Bronze Pencil Magazine Full Page or Spread

Golden Award Montreux

LIA Awards

LIA Awards

Gold Medal Print / Outdoor Retail/FastFood/Restaurants

Silver Print Consumer Campaign

Gold Print Retail/FastFood/Restaurants


Sixties Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010 Market: Germany

Chief Creative Officer: Alex Schill Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer

Builders of tomorrow.

Click for full credits 100 most awarded adverts of 2011


Seventies Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010 Market: Germany

Chief Creative Officer: Alex Schill Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer

Builders of tomorrow.

Click for full credits 100 most awarded adverts of 2011


Eighties Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010 Market: Germany

Chief Creative Officer: Alex Schill Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer

Builders of tomorrow.

Click for full credits 100 most awarded adverts of 2011


032


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Clio Awards

Gold Design Graphic Design & Design Craft…

Gold Design Graphic Design & Design Craft…

Gold Design Direct Marketing

Clio Awards

Clio Awards

New York Festival

Gold Interactive Interactive Campaign

Silver Interactive Apps - mobile

Gold Catalogue/Brochure/Pamphlet

New York Festival

New York Festival

New York Festival

Silver Avant-Garde Avant-Garde: Innovative Use of…

Silver Avant-Garde Avant-Garde: Integrated (Mixed…

Bronze Public Relations Public Relations: Retail

Cresta Awards

Cresta Awards

Cresta Awards

Winner Design Direct Marketing

Winner Design Publication Design

Winner Design Craft DM - Photography

Cresta Awards Grand Prix Design Graphic Design


Homemade Is Best Brand: IKEA Agency: Forsman & Bodenfors, Göteborg Industry: House, Garden & Pets Media: Ambient & Interactive Market: Sweden

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Copywriter: Anders Hegerfors, Fredrik Jansson Art Director: Staffan Lamm, Christoffer Persson Photography: Agent Bauer, Carl Kleiner

Click for full credits

100 most awarded adverts of 2011


033


Awarded by 4 international festivals D&AD

Clio Awards

Clio Awards

Nomination Film Advertising Cr‌ Sound Design for Film Advertising

Silver Film Technique Visual Effects

Silver Film Technique Sound Design

LIA Awards

LIA Awards

New York Festival

Silver Film Visual Effects

Bronze Film Sound Design

Gold Art and Technique Special Effects

New York Festival Silver Art and Technique Direction


Carlos Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: TV & Cinema Market: France Language: French

Watch the video Chief Creative Officer: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Charles Lefort Art Director: Viken Guzel Director: Wilfrid Brimo

Click for full credits

100 most awarded adverts of 2011


034


Awarded by 4 international festivals Cannes Lions

One Show

LIA Awards

Silver Film Other Film Content

Gold Pencil Non-Broadcast

Gold Film Public Service/Social Welfare

New York Festival Gold Public Service Public Service: Promotion of Pe‌


Devin & Glenn Brand: Overturn Prop 8 Agency: Saatchi & Saatchi, New York City, NY Industry: Public interest & Non-profit Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Gerry Graf Creative Director: Chris Beresford-Hill Copywriter: Chris Beresford-Hill, Gerry Graf Director: Speck/Gordon

Click for full credits

100 most awarded adverts of 2011


035


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Golden Award Montreux

Bronze Cyber Banners and Other Rich Media

Bronze Direct Use of Direct Marketing

Gold Medal Media Best Use of Digital Media

LIA Awards

Cresta Awards

Bronze Digital Weird Wonderful Work

Winner Interactive Banner Ads


Edding Digital Highlighter Brand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Direct Market Market: Germany

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Creative Director: Heiko Freyland, Stefan Walz Copywriter: Heiko Freyland Art Director: Bastian Adam

Click for full credits

100 most awarded adverts of 2011


036


Awarded by 4 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Grand Prix Direct Strategy

Grand Prix Promo Use of Promo & Activation

Gold Promo Product & Service

Cannes Lions

Cannes Lions

Cannes Lions

Gold Direct Product & Service

Titanium Titanium & Integrated Titanium and Integrated

Gold Titanium & Integrated Titanium and Integrated

Cannes Lions

Cannes Lions

Cannes Lions

Silver Media Best Integrated Campaign

Bronze PR Sectors & Services

Bronze PR Technique

Golden Drum

Golden Drum

Golden Drum

Golden Drum Grand Prix Direct Integrated communication cam‌

Golden Drum Direct Unconventional communication

Silver Drum Direct Direct campaigns

New York Festival

New York Festival

Cresta Awards

Bronze Mixed Media Confections/Snacks

Bronze Public Relations Public Relations: Brand Develo‌

Winner Integrated Integrated Campaigns


American Rom Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Published: Nov., 2010 Market: Romania Language: English

Watch the video Executive Creative Director: Catalin Dobre, Dinu Panescu Creative Director: Adrian Botan Copywriter: Florin Florea Art Director: Andra Badea, Ionut Cojocaru, Laurentiu Stere

Click for full credits

100 most awarded adverts of 2011


037


Awarded by 4 international festivals Cannes Lions

Golden Award Montreux

New York Festival

Silver Press Newspaper and Magazine Craft

Gold Medal Print / Outdoor Campaign

Silver Print Print: Media Promotion: Broadc‌

Cresta Awards Winner Outdoor Poster Campaign


Action Flowchart Shooting a film isn't that simple. Canal + supports those who make movies

Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier

Click for full credits

100 most awarded adverts of 2011


Horror Flowchart Shooting a film isn't that simple. Canal + supports those who make movies

Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier

Click for full credits

100 most awarded adverts of 2011


Animation Flowchart Shooting a film isn't that simple. Canal + supports those who make movies

Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier

Click for full credits

100 most awarded adverts of 2011


Shortfilm Flowchart Shooting a film isn't that simple. Canal + supports those who make movies

Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier

Click for full credits

100 most awarded adverts of 2011


Porn Shooting a film isn't that simple. Canal + supports those who make movies

Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: Print Published: Sep., 2010 Market: France Language: English Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Gregory Ferembach, David Troquier Art Director: Gregory Ferembach, David Troquier

Click for full credits

100 most awarded adverts of 2011


038


Awarded by 4 international festivals Clio Awards

Golden Award Montreux

New York Festival

Bronze Film Product/Service Online

Gold Medal Media Best Use of Mixed Media

Silver Art and Technique Cinematography

Cresta Awards

Cresta Awards

Grand Prix Crafts Craft Web Commercials - Art Di‌

Winner Crafts Craft Cinema - Direction


The Infinite House Brand: Hornbach Agency: Heimat, Berlin Industry: Retail & Distribution Media: Cyber Market: Germany

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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Matthias Storath Art Director: Teresa Jung, Hendrik Schweder Director: Woof Wan-Bau

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100 most awarded adverts of 2011


The Infinite House Brand: Hornbach Agency: Heimat, Berlin Industry: Retail & Distribution Media: Cyber Market: Germany

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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Matthias Storath Art Director: Teresa Jung, Hendrik Schweder Director: Woof Wan-Bau

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100 most awarded adverts of 2011


The Infinite House (3min) Brand: Hornbach Agency: Heimat, Berlin Industry: Retail & Distribution Media: Cyber Market: Germany

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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Matthias Storath Art Director: Teresa Jung, Hendrik Schweder Director: Woof Wan-Bau

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100 most awarded adverts of 2011


039


Awarded by 3 international festivals D&AD

Cannes Lions

Cannes Lions

Nomination Digital Advertising Digital Solutions & Use of Socia‌

Gold Design Digital Design

Bronze Cyber Websites & Microsites

Clio Awards Silver Interactive Other


SOUR/MIRROR Brand: Sour Agency: Masashi + Qanta + Saqoosha + Hiroki, Tokyo Industry: Culture, Recreation & Sport Media: Cyber Market: Japan

Watch the video Creative Director: Masashi Kawamura Art Director: Masashi Kawamura Director: Masashi Kawamura, Hiroki Ono, Qanta Shimizu

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100 most awarded adverts of 2011


040


Awarded by 3 international festivals D&AD

Cannes Lions

Clio Awards

Yellow Pencil Graphic Design Calendars

Gold Design Graphic Design & Design Crafts

Bronze Design Calendar


Almost Extinct

Brand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Market: United Kingdom Creative Director: Oliver Maltby

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100 most awarded adverts of 2011


Almost Extinct

Brand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Market: United Kingdom Creative Director: Oliver Maltby

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100 most awarded adverts of 2011


Almost Extinct

Brand: BBC Agency: The Chase, Manchester (England) Industry: Media & Publishing Media: Design & Branding Market: United Kingdom Creative Director: Oliver Maltby

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100 most awarded adverts of 2011


041


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Outdoor Posters

Silver Press Magazine Product & Service

Bronze Print Product/Service Product/Service

One Show Bronze Pencil Collateral Posters


Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

Hands-free parking system. Available on the Tiguan.

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100 most awarded adverts of 2011


Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

Hands-free parking system. Available on the Tiguan.

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100 most awarded adverts of 2011


Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

Hands-free parking system. Available on the Tiguan.

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100 most awarded adverts of 2011


Cards Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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100 most awarded adverts of 2011


Balloon Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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100 most awarded adverts of 2011


Nails Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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100 most awarded adverts of 2011


042


Awarded by 3 international festivals D&AD

Cannes Lions

Cannes Lions

Nomination Digital Advertising Campaign Sites

Gold Film Other Film Content

Silver Cyber Websites & Microsites

Clio Awards

Clio Awards

Clio Awards

Gold Film Product/Service Online

Silver Design Content and Contact

Bronze Interactive Interactive Campaign


Demo Slam: Chubby Bunny Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan

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100 most awarded adverts of 2011


Demo Slam: Extra Spicy Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan

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100 most awarded adverts of 2011


Google Demo Slam Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan

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100 most awarded adverts of 2011


Demo Slam Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: Promotion & Event Market: United States

Watch the video Chief Creative Officer: Jan Jacobs, Leo Premutico Copywriter: Jason Ashlock, Ben Clare, Bipasha Moorkherjee, Iain Nevill, Alex Romans Art Director: Anthony Alvarez, Ben Clare, Emmie Nostitz, Alex Romans, Dave Tomkins

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100 most awarded adverts of 2011


Google Demo Slam Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States

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Executive Creative Director: Robert Wong Creative Director: Jeppe Aaen, Jan Jacobs, Jon Koffler, Leonardo Premutico Copywriter: Jason Ashlock, Bipasha Mookherjee, Iain Nevill, Alex Romans Art Director: Anthony Alvarez Director: Ben Clare, Emmi Nostitz, Dave Tomkins

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100 most awarded adverts of 2011


Demo Slam: Realtime Karaoke Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan

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100 most awarded adverts of 2011


Demo Slam: Route 66 Brand: Google Agency: Johannes Leonardo, New York City, NY Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Jan Jacobs, Leo Premutico Executive Creative Director: Jan Jacobs, Leo Premutico Copywriter: Ben Clare, Iain Nevill, Alex Romans Art Director: Ben Clare, Alex Romans, Dave Tomkins Director: + jacksonkarinja, Tim Abshire, Ben Dickson, Trevor McMahan

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100 most awarded adverts of 2011


043


Awarded by 3 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil Digital Design Digital Design

Black Pencil Digital Advertising Web Films

Grand Prix Cyber Websites & Microsites

Cannes Lions

Clio Awards

Gold Cyber Craft

Grand Interactive Microsite/Website


The Wilderness Downtown Brand: Google Agency: Radical Media, New York City, NY Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Creative Director: B-reel, Aaron Koblin, Chris Milk Copywriter: Chris Milk Art Director: B-reel Director: Chris Milk

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100 most awarded adverts of 2011


044


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Outdoor Posters

Silver Film Product & Service

Gold Print Public Service Public Service

One Show Gold Pencil Public Service Television


Screen Off Campaign_1 Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema Market: Indonesia

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Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma

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100 most awarded adverts of 2011


Screen Off Campaign_2 Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema Market: Indonesia

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Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma

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100 most awarded adverts of 2011


Screen Off Campaign_3 Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema Market: Indonesia

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Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma

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100 most awarded adverts of 2011


Family Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia

Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël

See what you can switch on, when the screen is off. Unicef

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100 most awarded adverts of 2011


Kids Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia

Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël

See what you can switch on, when the screen is off. Unicef

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100 most awarded adverts of 2011


Violin Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia

Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël

See what you can switch on, when the screen is off. Unicef

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100 most awarded adverts of 2011


Screen Off Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia

Executive Creative Director: Din Sumedi Creative Director: Ferly Novriadi Copywriter: Ferly Novriadi Art Director: Tania Huiny Photography: Anton Ismaël

Click for full credits

100 most awarded adverts of 2011


045


Awarded by 3 international festivals D&AD

D&AD

Cannes Lions

Yellow Pencil Branding Brand Experience & Environme‌

Nomination Outdoor Advertising Ambient

Gold Outdoor Ambient

Cannes Lions

Cannes Lions

One Show

Silver Media Use of Media

Bronze Media Use of Media

Gold Pencil Out of Home

One Show Silver Pencil Experimental Adve‌


Target Kaleidoscopic Fashion Spectacular

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Brand: Target Agency: Mother, New York City, NY Industry: Retail & Distribution Media: TV & Cinema Market: United States

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100 most awarded adverts of 2011


046


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Film Product & Service

Bronze Film Craft Film Craft

Gold Cyber Viral Advertising

Clio Awards

One Show

One Show

Gold Film Product/Service Television/Cine…

Bronze Pencil Consumer Televi… :30/:25

Gold Pencil Non-Broadcast


The Force Brand: Volkswagen Agency: Deutsch, Los Angeles, CA Industry: Automotive & Services Media: TV & Cinema Published: Jan., 2011 Market: United States Language: English

Watch the video Creative Director: Michael Kadin, Eric Springer Copywriter: David Povill, Eric Springer Art Director: Michael Kadin, Ryan McLaughlin, Craig Melchiano Director: Lance Acord

Click for full credits

100 most awarded adverts of 2011


047


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Direct Strategy

Gold Promo Use of Promo & Activation

Gold Promo Product & Service

Cannes Lions

Clio Awards

Clio Awards

Bronze Direct Product & Service

Silver Design Self-Promotion

Gold Direct Mail Other

Clio Awards

Clio Awards

One Show

Silver Innovative Media Innovative Media

Bronze Content & Contact

Gold Pencil Innovation in Adver‌


Metallic Ink Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Promotion & Event Market: United States

Watch the video Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Photography: Creative Commons Director: Matthew Ryan

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100 most awarded adverts of 2011


048


Awarded by 3 international festivals Cannes Lions

Clio Awards

One Show

Bronze Outdoor Billboards & Street Furniture

Bronze Print Product/Service Product/Service

Bronze Pencil Newspaper Full Page or Spread


Action Man Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Outdoor Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes

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100 most awarded adverts of 2011


Barbie Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Outdoor Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes

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100 most awarded adverts of 2011


Action Man Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Print Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes

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100 most awarded adverts of 2011


Sindy Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Print Published: Nov., 2009 Market: France Language: French Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes

Click for full credits

100 most awarded adverts of 2011


049


Awarded by 3 international festivals D&AD

D&AD

D&AD

Yellow Pencil Press Advertising Press Advertising Campaigns

Nomination Outdoor Advertising Ambient

Yellow Pencil Direct Direct Integrated Campaign

D&AD

Clio Awards

Clio Awards

Nomination Direct Direct Response/Ambient

Silver Innovative Media Innovative Media

Bronze Integrated Campaign Integrated Campaign

One Show

One Show

One Show

Gold Pencil Collateral Posters

Silver Pencil Magazine Full Page or Spread

Silver Pencil Out of Home


Music. See what it´s made of Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Promotion & Event Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros

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100 most awarded adverts of 2011


Bono Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros

Music. See what it's made of.

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100 most awarded adverts of 2011


Eminem Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros

Music. See what it's made of.

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100 most awarded adverts of 2011


Marilyn Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil

Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros

Music. See what it's made of.

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100 most awarded adverts of 2011


Amy

Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros

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100 most awarded adverts of 2011


Britney

Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Kothlar, Marcos Medeiros

Click for full credits

100 most awarded adverts of 2011


050


Awarded by 3 international festivals Cannes Lions

Clio Awards

MIAF

Bronze Promo Product & Service

Bronze Integrated Campaign

2nd Place (Silver) Advertising ‌ Corporate advertising

MIAF 2nd Place (Silver) Advertising c‌ Advertising Campaign


Make A Better One Yourself, Then! (Film) Brand: Kiasma Agency: Hasan&Partners, Helsinki Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Finland

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Chief Creative Officer: Ami Hasan Creative Director: Eka Ruola Copywriter: Anu Niemonen Art Director: Sanna Veijalainen

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100 most awarded adverts of 2011


051


Awarded by 3 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Cyber Websites & Microsites

Silver Out of Home Ambient

Bronze Design Environmental

New York Festival

New York Festival

New York Festival

Silver Collateral Events

Silver Outdoor Outdoor: World Cup Tournament

Bronze Outdoor Outdoor: Apparel


Sky Comic Brand: adidas Agency: TBWA, Tokyo Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: Japan

Watch the video Creative Director: Kazoo Sato Copywriter: Masaharu Kumagai, Hideyuki Tanaka Art Director: Hirofumi Nakajima, Haruhito Nisawadaira, Katsuhiro Shimizu Photography: Suzuki Yoichi

Click for full credits

100 most awarded adverts of 2011


052


Awarded by 3 international festivals D&AD

Cannes Lions

Cannes Lions

Yellow Pencil Digital Design Digital Design

Bronze Direct Use of Direct Marketing

Bronze Cyber Other Interactive Digital Solutions

LIA Awards Bronze Integrated Innovative The NEW Category


Invisible Pop-Up Store Brand: Airwalk Agency: Y&R, New York City, NY Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Graeme Hall, Menno Kluin, Shailesh Rao, Vivian Rosenthal, Steve Whittier Copywriter: Feliks Richter Art Director: Alexander Nowak

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100 most awarded adverts of 2011


053


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Film Craft Film Craft Production Design

Silver Film Craft Film Craft Cinematography

Bronze Cyber Digitally Led Integrated Campaign

Clio Awards

Cresta Awards

Silver Integrated Campaign Integrated Campaign

Winner Integrated Integrated


Dulux Walls Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010 Market: United Kingdom

Watch the video Chief Creative Officer: Russ Lidstone Executive Creative Director: Mick Mahoney Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg

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100 most awarded adverts of 2011


Walls Brand: Dulux Agency: Euro RSCG, London (England) Industry: House, Garden & Pets Media: Promotion & Event Published: Apr., 2010 Market: United Kingdom

Watch the video Chief Creative Officer: Russ Lidstone Executive Creative Director: Mick Mahoney Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg

Let's Colour

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100 most awarded adverts of 2011


054


Awarded by 3 international festivals D&AD

D&AD

Cannes Lions

Nomination Digital Design Digital Design

Nomination Digital Advertising Animation & Illustration for Digit‌

Silver Cyber Craft

New York Festival Bronze Art and Technique Art Direction


Attraction_1 Brand: Anti-Tobacco Campaign Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Market: France

Watch the video Executive Creative Director: Alexandre Hervé, Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Director: Koji Morimoto

Click for full credits

100 most awarded adverts of 2011


Attraction_2 Brand: Anti-Tobacco Campaign Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Market: France

Watch the video Executive Creative Director: Alexandre Hervé, Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Director: Koji Morimoto

Click for full credits

100 most awarded adverts of 2011


055


Awarded by 3 international festivals Cannes Lions

Clio Awards

Clio Awards

Silver Outdoor Ambient

Silver Innovative Media Innovative Media

Silver Out of Home Ambient

LIA Awards Gold Integrated Innovative Non-Traditional: Automotive Pr‌


Transparent Walls Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Outdoor Market: Germany

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Executive Creative Director: Sascha Hanke Creative Director: Tobias Grimm, Jens Pfau Copywriter: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz Art Director: Benjamin Busse, Alphons Conzen, Frederico Gasparian, Damjan Pita

Click for full credits

100 most awarded adverts of 2011


056


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Film Product & Service

Gold Outdoor Ambient

Bronze Media Use of Media

Cannes Lions

Clio Awards

LIA Awards

Bronze Media Best Integrated Campaign

Silver Film Product/Service Television/Cine‌

Gold Film Editing


Welcome Home Brand: T-Mobile Agency: Saatchi & Saatchi, London (England) Industry: Professional & Public services Media: TV & Cinema Published: Oct., 2010 Market: United Kingdom

Watch the video Executive Creative Director: Paul Silburn, Kate Stanners Creative Director: Paul Silburn, Kate Stanners Copywriter: Stephen Howell Art Director: Rick Dodds Director: Henry-Alex Rubin

Life's for Sharing

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100 most awarded adverts of 2011


057


Awarded by 3 international festivals Cannes Lions

Clio Awards

Cresta Awards

Gold Press Magazine

Bronze Print Product/Service Product/Service

Winner Press Magazine Campaign


Paint Bucket Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Print Market: Germany Language: English

Executive Creative Director: Ralf Heuel Creative Director: Goesta Diehl, Oliver Heidorn, Timm Weber Copywriter: Kerstin Correll Art Director: Thomas Schmiegel Photography: Christa Klubert, Tom Mennemann

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100 most awarded adverts of 2011


Scaffolding Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Print Market: Germany Language: English

Executive Creative Director: Ralf Heuel Creative Director: Goesta Diehl, Oliver Heidorn, Timm Weber Copywriter: Kerstin Correll Art Director: Thomas Schmiegel Photography: Christa Klubert, Tom Mennemann

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100 most awarded adverts of 2011


Rake Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Print Market: Germany Language: English

Executive Creative Director: Ralf Heuel Creative Director: Goesta Diehl, Oliver Heidorn, Timm Weber Copywriter: Kerstin Correll Art Director: Thomas Schmiegel Photography: Christa Klubert, Tom Mennemann

Click for full credits

100 most awarded adverts of 2011


058


Awarded by 3 international festivals D&AD

Cannes Lions

FAB Awards

Nomination Illustration Illustration for Design

Gold Design Packaging Design

FABulous Award Packaging De… Packaging Design/Brand Identit…

FAB Awards FAB Award Packaging Design /… Health Foods


GOOD LIFE Brand: ICA Agency: King, Stockholm Industry: Food Media: Design & Branding Market: Sweden

Creative Director: Anders Milbers, Jonas Yrlid Copywriter: Hedvig Hagwall Bruckner Art Director: Eddie Ågren, Helena Bielke

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100 most awarded adverts of 2011


ICA Good Life Brand: ICA Agency: King, Stockholm Industry: Food Media: Design & Branding Market: Sweden

Creative Director: Anders Milbers, Jonas Yrlid Copywriter: Hedvig Hagwall Bruckner Art Director: Eddie Ågren, Helena Bielke

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100 most awarded adverts of 2011


ICA Good Life 1 Brand: ICA Agency: King, Stockholm Industry: Food Media: Design & Branding Market: Sweden

Creative Director: Anders Milbers, Jonas Yrlid Copywriter: Hedvig Hagwall Bruckner Art Director: Eddie Ågren, Helena Bielke

Click for full credits

100 most awarded adverts of 2011


059


Awarded by 3 international festivals D&AD

Cannes Lions

Cresta Awards

Nomination Mobile Marketing Mobile Applications & Sites

Gold Cyber Craft

Winner Interactive Mobile Applications


iPad Brand: Renault Agency: Publicis, Paris Industry: Automotive & Services Media: Ambient & Interactive Market: France

Watch the video Chief Creative Officer: Olivier Altmann, Sébastien Vacherot Creative Director: Julien Benmoussa, Florent Imbert, Emmanuel Lalleve Copywriter: Sylvain Chailloux, Thierry Lebec, Cedric Leplat Art Director: Thibaud Cartigny, Miguel Mantilla, Bénédicte Potel Director: Egocentric

Click for full credits

100 most awarded adverts of 2011


060


Awarded by 3 international festivals D&AD

Cannes Lions

Cannes Lions

Nomination Digital Advertising Digital Solutions & Use of Socia‌

Gold Cyber Websites & Microsites

Silver Cyber Other Interactive Digital Solutions

Cannes Lions

LIA Awards

Bronze Cyber Viral Advertising

Silver Digital Apparel


Uniqlo Lucky Line Brand: Uniqlo Agency: Dentsu, Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Japan

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Creative Director: Yasuharu Sasaki Copywriter: Kazuomi Goto, Yasuharu Sasaki Art Director: Shoko Watanabe Director: Keigo Nakanishi, Hisayoshi Tohsaki

Click for full credits

100 most awarded adverts of 2011


061


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Outdoor Ambient

Silver Media Use of Media

Gold Direct Use of Direct Marketing

Cannes Lions

Clio Awards

Clio Awards

Gold Direct Product & Service

Gold Design Point of Purchase

Silver Out of Home Ambient

LIA Awards Gold Integrated Innovative Non-Traditional: Beverages - N‌


The Friendship Machine Brand: Coca-Cola Agency: Ogilvy, Buenos Aires Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: Argentina

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Executive Creative Director: Gastón Bigio Creative Director: Ignacio Ferioli, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flota, Ignacio Flotta

Click for full credits

100 most awarded adverts of 2011


062


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Clio Awards

Silver Design Digital Design

Bronze Outdoor Ambient

Bronze Interactive Other

New York Festival Bronze Avant-Garde Avant-Garde: Motion Marketing


Bit.code by Julius Popp (2009) Brand: Sap Agency: Ogilvy, Frankfurt/Main Industry: Professional & Public services Media: Ambient & Interactive Market: Germany Language: English

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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Peter Strauss Copywriter: Peter Strauss Art Director: Christian Leithner Director: Thomas Bausenwein

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100 most awarded adverts of 2011


063


Awarded by 3 international festivals Cannes Lions

Clio Awards

New York Festival

Gold Film Product & Service

Bronze Film Product/Service Television/Cine‌

Bronze Art and Technique Cosmetics/Toiletries

New York Festival

New York Festival

Bronze Art and Technique Copywriting

Bronze Art and Technique Humor


Premature Perspiration Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English

Chief Creative Officer: Hernán Ponce Executive Creative Director: Ricardo Armentano, Joaquín Cubría, Analia Rios Creative Director: Juan Manuel Montero, Rafael Santamarina Copywriter: Rafael Santamarina Art Director: Juan Manuel Montero Director: Nico & Martin, Nico/Martin

Watch the video Premature perspiration can be controlled.

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100 most awarded adverts of 2011


Premature Perspiration Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English

Chief Creative Officer: Hernán Ponce Executive Creative Director: Ricardo Armentano, Joaquín Cubría, Analia Rios Creative Director: Juan Manuel Montero, Rafael Santamarina Copywriter: Rafael Santamarina Art Director: Juan Manuel Montero Director: Nico & Martin, Nico/Martin

Watch the video Premature perspiration can be controlled.

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100 most awarded adverts of 2011


Premature Perspiration Brand: Axe/Lynx Agency: Ponce, Buenos Aires Industry: Beauty & Health Media: TV & Cinema Market: United States Language: English

Chief Creative Officer: Hernán Ponce Executive Creative Director: Ricardo Armentano, Joaquín Cubría, Analia Rios Creative Director: Juan Manuel Montero, Rafael Santamarina Copywriter: Rafael Santamarina Art Director: Juan Manuel Montero Director: Nico & Martin, Nico/Martin

Watch the video Premature perspiration can be controlled.

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100 most awarded adverts of 2011


064


Awarded by 3 international festivals Cannes Lions

Clio Awards

Cresta Awards

Gold Media Use of Media

Silver Out of Home Ambient

Winner Direct Marketing Direct Marketing


Sporty Vouchers Brand: Sport Scheck Agency: Ogilvy, Frankfurt/Main Industry: Retail & Distribution Media: Outdoor Market: Germany

Watch the video Executive Creative Director: Michael Kutschinski Creative Director: Uwe Jakob, Michael Kutschinski, Stephan Vogel Copywriter: Christian Urbanski Art Director: Christian Urbanski Photography: Mathias Köhler

Click for full credits

100 most awarded adverts of 2011


065


Awarded by 3 international festivals Clio Awards

Clio Awards

Clio Awards

Gold Content & Contact

Gold Innovative Media

Silver Design Point of Purchase

One Show

One Show

New York Festival

Silver Pencil Public Service Collateral (Brochures and Direc‌

Bronze Pencil Innovation in Adv‌

Gold Avant-Garde Avant-Garde: Consumer-Targeted


Support Scent Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market Market: Australia

Watch the video Executive Creative Director: James McGrath Creative Director: Ant Keogh, James McGrath, Julian Schreiber Copywriter: Julian Schreiber Art Director: Tom Martin

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100 most awarded adverts of 2011


066


Awarded by 3 international festivals Cannes Lions

One Show

Cresta Awards

Silver PR Technique

Silver Pencil Public Service Radio

Winner Ambient Media Ambient Media


Get Tested Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Radio Published: Dec., 2010 Market: Israel

Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Gideon Amichay, Amit Gal, Tzur Golan Copywriter: Shirley Bahar, Orit Bar-Niv, Orit Bar Niv Art Director: Shirley Eva Bahar

Watch the video Take an HIV test and know your status. Get Tested

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100 most awarded adverts of 2011


067


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Film Craft Film Craft

Bronze Film Product & Service

Bronze Film Craft Film Craft

One Show

One Show

LIA Awards

Silver Pencil Consumer Televisi… Commercials of var. length

Silver Pencil Consumer Televisi… :30/:25

Bronze Film Campaign

LIA Awards Bronze Film Insurance


Teen Driver Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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100 most awarded adverts of 2011


Hot Jogger Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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100 most awarded adverts of 2011


Rich Executive Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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100 most awarded adverts of 2011


Tree Branch Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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100 most awarded adverts of 2011


GPS Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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100 most awarded adverts of 2011


Mayhem Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

Click for full credits

100 most awarded adverts of 2011


Mayhem Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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100 most awarded adverts of 2011


Lawn Game Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema Published: Nov., 2010 Market: United States

Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

Click for full credits

100 most awarded adverts of 2011


068


Awarded by 3 international festivals Cannes Lions

One Show

LIA Awards

Bronze Film Product & Service

Silver Pencil Consumer Televisi‌ Over :30 / Under :90

Silver Film Household Products

LIA Awards Bronze Film Campaign


3 in 1 Brand: Selleys Agency: Belgiovane Williams Mackay, Sydney, NSW Industry: House, Garden & Pets Media: TV & Cinema Market: Australia

Watch the video Chief Creative Officer: Rob Belgiovane Executive Creative Director: Rob Belgiovane Creative Director: Rocky Ranallo Copywriter: Daniel Barrett, Rob Belgiovane Art Director: Rocky Ranallo Director: Fiona McGee

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100 most awarded adverts of 2011


069


Awarded by 3 international festivals Cannes Lions

Clio Awards

LIA Awards

Silver Outdoor Posters

Silver Out of Home Billboard

Bronze Outdoor Campaign


Butcher Brand: Saridon Agency: BBDO, Makati City Industry: Pharmaceutical Media: Print Market: Philippines Language: English

Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante, David Guerrero, Brandie Tan, Rey Tiempo Copywriter: Rey Tiempo Art Director: Gary Amante, Peepo David Photography: Abet Bagay, Paolo Gripo

For persistent headaches

Click for full credits 100 most awarded adverts of 2011


Laundry Brand: Saridon Agency: BBDO, Makati City Industry: Pharmaceutical Media: Print Market: Philippines Language: English

Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante, David Guerrero, Brandie Tan, Rey Tiempo Copywriter: Rey Tiempo Art Director: Gary Amante, Peepo David Photography: Abet Bagay, Paolo Gripo

For persistent headaches

Click for full credits 100 most awarded adverts of 2011


Carpenter Brand: Saridon Agency: BBDO, Makati City Industry: Pharmaceutical Media: Print Market: Philippines Language: English

Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante, David Guerrero, Brandie Tan, Rey Tiempo Copywriter: Rey Tiempo Art Director: Gary Amante, Peepo David Photography: Abet Bagay, Paolo Gripo

For persistent headaches

Click for full credits 100 most awarded adverts of 2011


070


Awarded by 3 international festivals Cannes Lions

Clio Awards

New York Festival

Bronze Film Product & Service

Bronze Film Product/Service Television/Cine‌

Bronze TV / Cinema Business Products/Services


Change Brand: FedEx Agency: BBDO, Toronto, ON Industry: Professional & Public services Media: TV & Cinema Market: Canada Language: English

Watch the video Executive Creative Director: Peter Ignazi Creative Director: Peter Ignazi Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Tim Godsall

Relax, it's FedEx.

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100 most awarded adverts of 2011


071


Awarded by 3 international festivals Cannes Lions

Clio Awards

New York Festival

Bronze Design Graphic Design & Design Crafts

Silver Design Posters

Bronze Art and Technique Illustration


Smarter Planet, Scope Now every doctor knows you personally.

Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece

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100 most awarded adverts of 2011


Smarter Planet, Hold up Banks now hold up robbers.

Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece

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100 most awarded adverts of 2011


Smarter Planet, Neck tie Shirts can pick a tie for you.

Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece

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100 most awarded adverts of 2011


Smarter Planet, Wheels Drivers can see traffic jams before they happen.

Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece

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100 most awarded adverts of 2011


Smarter Planet, Lips Now food can tell you how fresh it is.

Brand: IBM Agency: Ogilvy, Paris Industry: Electronics & Audio-Visual Media: Print Market: France Executive Creative Director: Chris Garbutt Creative Director: Ginevra Capece, Fergus O'Hare, Susan Westre Copywriter: Fergus O'Hare Art Director: Ginevra Capece

Click for full credits

100 most awarded adverts of 2011


072


Awarded by 3 international festivals D&AD

Cannes Lions

LIA Awards

Nomination Film Advertising Cr… Special Effects for Film Advertis…

Bronze Film Craft Film Craft

Gold Film Visual Effects


Cubehead Brand: Drench Agency: CHI & Partners, London (England)

Watch the video Creative Director: Ewan Paterson Director: Ulf Johansson

Brains perform best when they're hydrated

Industry: Non-alcoholic drinks Media: TV & Cinema Market: United Kingdom Language: English

Click for full credits

100 most awarded adverts of 2011


073


Awarded by 3 international festivals Clio Awards

Clio Awards

One Show

Silver Innovative Media Innovative Media

Gold Out of Home Ambient

Silver Pencil Cinema Advertising Maximum 3 minutes

New York Festival Silver TV / Cinema Best Use of Medium/Cinema


Trailer Brand: IKEA Agency: Leo Burnett, hongkong Industry: House, Garden & Pets Media: Outdoor Market: China

Watch the video Chief Creative Officer: Eddie Booth Executive Creative Director: Victor Manggunio Creative Director: Victor Manggunio Copywriter: Wilson Ang Art Director: Tik Lau

Click for full credits

100 most awarded adverts of 2011


074


Awarded by 3 international festivals Cannes Lions

Cannes Lions

One Show

Silver Film Product & Service

Bronze Promo Product & Service

Silver Pencil Non-Broadcast

LIA Awards Silver Film Public Service/Social Welfare


Neighborhood experiment Brand: POWA Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: Ambient & Interactive Published: Apr., 2010 Market: South Africa Language: English

Watch the video

Chief Creative Officer: Fran Luckin Executive Creative Director: Fran Luckin Creative Director: Robyn Bergmann, Catherine Conradie, Fran Luckin Copywriter: Catherine Conradie, Taryn Scher Art Director: Robyn Bergmann, Renier Zandberg Director: Jonty Fine

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100 most awarded adverts of 2011


075


Awarded by 3 international festivals D&AD

Clio Awards

New York Festival

Yellow Pencil Film Advertising ‌ Animation for Film Advertising

Bronze Film Technique Animation

Bronze Art and Technique Animation - Computer


Winter Olympics Brand: BBC Agency: Y&R, London (England) Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2010 Market: United Kingdom

Watch the video Executive Creative Director: Damon Collins Copywriter: Freddy Mandy, Tim McNaughton Art Director: Freddy Mandy, Tim McNaughton Director: Marc Craste

Click for full credits

100 most awarded adverts of 2011


076


Awarded by 3 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Press Newspaper and Magazine Prod‌

Silver Print Technique Art Direction

Bronze Print Technique Illustration

LIA Awards

LIA Awards

LIA Awards

Bronze Print Use of Illustration Campaign

Bronze Print Public Service/Social Welfare

Bronze Print Public Service/Social Welfare C‌


Fishs Hunter Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Apr., 2010 Market: France Language: French

Creative Director: Jorge Carreno, Robin de Lestrade, Les Six Copywriter: Nicolas Gerard Art Director: Gregory Jeanjacquot

Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

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100 most awarded adverts of 2011


Seal Hunter Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Apr., 2010 Market: France Language: French

Creative Director: Jorge Carreno, Robin de Lestrade, Les Six Copywriter: Nicolas Gerard Art Director: Gregory Jeanjacquot

Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

Click for full credits

100 most awarded adverts of 2011


Whale Hunter Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Apr., 2010 Market: France Language: French

Creative Director: Jorge Carreno, Robin de Lestrade, Les Six Copywriter: Nicolas Gerard Art Director: Gregory Jeanjacquot

Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

Click for full credits

100 most awarded adverts of 2011


077


Awarded by 3 international festivals D&AD

Clio Awards

Clio Awards

Yellow Pencil Film Advertising ‌ Sound Design for Film Advertising

Bronze Film Technique Sound Design

Bronze Film Technique Editing

New York Festival

New York Festival

Bronze Art and Technique Editing

Bronze Art and Technique Sound Design


Faces Brand: Hornbach Agency: Heimat, Berlin Industry: House, Garden & Pets Media: TV & Cinema Market: Germany

Watch the video Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Kai Abd El Salam, Guido Heffels, Matthias Storath Art Director: Maria Botsch, Susanna Fill, Teresa Jung, Hendrik Schweder Director: Martin Krejci

How much madness are you made of?

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100 most awarded adverts of 2011


078


Awarded by 3 international festivals Cannes Lions

Golden Drum

Golden Drum

Bronze Media Use of Media

Golden Drum Grand Prix Direct Direct

Golden Drum Direct Multidimensional direct mail an‌

Golden Drum

MIAF

MIAF

Golden Drum Direct New or innovative

1st Place (Gold) Promo Non-Standard Media

2nd Place (Silver) Promo Best campaign in direct-marketing

MIAF 1st Place (Gold) Design Direct marketing materials


Books Fresheners (Film) Brand: 100 000 Books Agency: Voskhod Industry: Retail & Distribution Media: Ambient & Interactive Market: Russia

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Creative Director: Andrey Gubaydullin, Evgeny Primachenko Copywriter: Aleksey Nikiforov, Aleksandr Parkhomenko Art Director: Vladislav Derevyannykh

Click for full credits

100 most awarded adverts of 2011


079


Awarded by 3 international festivals Cannes Lions

New York Festival

Cresta Awards

Bronze Outdoor Ambient

Bronze Mixed Media Automobiles

Winner Ambient Media Ambient Media


12 Second Strip Brand: Renault Agency: Publicis, London (England) Industry: Automotive & Services Media: Outdoor Market: United Kingdom Language: English

Executive Creative Director: Tom Ewart, Adam Kean Creative Director: Tom Ewart, Adam Kean Copywriter: Gavin Kellett Art Director: Johnny Leathers Photography: Perou Director: Perou

Click for full credits

100 most awarded adverts of 2011


080


Awarded by 3 international festivals Cannes Lions

Cannes Lions

LIA Awards

Silver Press Magazine Craft

Silver Outdoor Billboards & Street Furniture

Gold Outdoor Campaign

World Luxury Award

World Luxury Award

Winner (Gold) Fashion & Style

Winner (Gold)


Stunt, 9 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

Wrangler We are animals

100 most awarded adverts of 2011


Stunt, 10 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

Wrangler We are animals

100 most awarded adverts of 2011


Stunt, 11 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

Wrangler We are animals

100 most awarded adverts of 2011


Stunt H1 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Click for full credits

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

100 most awarded adverts of 2011


Stunt H8 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

Click for full credits 100 most awarded adverts of 2011


Stunt H2 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Click for full credits

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

100 most awarded adverts of 2011


Stunt H5 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Click for full credits

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

We are animals

100 most awarded adverts of 2011


Stunt H6 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Click for full credits

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

100 most awarded adverts of 2011


Stunt H4 Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011

Click for full credits

Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

100 most awarded adverts of 2011


Stuntman 14 We are animals

Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011 Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

Click for full credits

100 most awarded adverts of 2011


Stuntman 10 We are animals

Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Feb., 2011 Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

Click for full credits

100 most awarded adverts of 2011


Stunt Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Published: Feb., 2011

Watch the video Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Berd, Cass Bird

We are animals

Click for full credits

100 most awarded adverts of 2011


081


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Gold Media Use of Media

Silver Promo Use of Promo & Activation

Silver Promo Product & Service

Cannes Lions

Cannes Lions

LIA Awards

Bronze Outdoor Ambient

Bronze Direct Best Integrated Campaign

Gold Integrated Innovative Non-Traditional: Public Service/‌

Cresta Awards Winner Ambient Media Ambient Media


Germany's Biggest Search for Missing Children

Watch the video

Brand: Missing Children's Initiative Agency: Kempertrautmann, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

Creative Director: Marcell Francke Copywriter: Sebastian Merget Art Director: Leif Johannsen

Click for full credits

100 most awarded adverts of 2011


082


Awarded by 3 international festivals Clio Awards

LIA Awards

New York Festival

Bronze Interactive Social Media

Bronze Integrated Innovative The NEW Category

Bronze Interactive Political/Government


Letterbombing Brand: Autism Speaks Agency: BBDO, New York City, NY Industry: Public interest & Non-profit Media: Cyber Market: United States

Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Mathias Appelblad, Ronald Ng Creative Director: Jeff Greenspan Copywriter: Chris Baker, Patrick Herold, Ronald Ng Art Director: Danny Adrian, Jeff Greenspan, Tim Wettstein Director: Jeff Greenspan

Click for full credits

100 most awarded adverts of 2011


083


Awarded by 3 international festivals D&AD

D&AD

AdPrint

Nomination Illustration Illustration for Design

Nomination Illustration Illustration for Press & Poster A…

Winner Best Use of Art Direction

AdPrint

AdPrint

LIA Awards

Silver Angel Art, Culture, Media & Entertain…

Bronze Angel Art, Culture, Media &Entertainm…

Bronze Print Use of Illustration Campaign

LIA Awards Bronze Print Art Direction Campaign


Fingers Kids doon discover fingers aren't just for sticking up nostrils

Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks

Click for full credits

100 most awarded adverts of 2011


Minds Minds have growth spurts too

Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks

Click for full credits

100 most awarded adverts of 2011


Plasticine Children. Plasticine: Who's stretching who?

Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks

Click for full credits

100 most awarded adverts of 2011


Teacher Children always push each other at playtime

Brand: Museum of Childhood Agency: BBDO, London (England) Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Mark Fairbanks Copywriter: Mark Fairbanks Art Director: Mark Fairbanks

Click for full credits

100 most awarded adverts of 2011


084


Awarded by 3 international festivals Cannes Lions

Cannes Lions

Dubai Lynx

Silver Radio Product & Service

Silver Radio Craft

Bronze Radio Consumer Products

New York Festival Bronze Radio Radio: Home Products/Services


Click to listen

Bear Brand: Tide Agency: Leo Burnett, Dubai Industry: House, Garden & Pets Media: Radio Published: Nov., 2010 Market: United Arab Emirates

Executive Creative Director: Malek Ghorayeb Creative Director: Munah Zahr

Click for full credits

100 most awarded adverts of 2011


085


Awarded by 3 international festivals Cannes Lions

New York Festival

Cresta Awards

Bronze Film Product & Service

Bronze TV / Cinema Entertainment Promotion

Winner TV / Cinema / Digital Television Campaign


Haka Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English

Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni

Now we are doing rugby too

Click for full credits

100 most awarded adverts of 2011


Tennis Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English

Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni

Now we are doing tennis too.

Click for full credits

100 most awarded adverts of 2011


Basket Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English

Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni

Now we are doing basketball too

Click for full credits

100 most awarded adverts of 2011


Hymn Brand: PMU Mobile Agency: Publicis, Paris Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Jun., 2010 Market: France Language: English

Watch the video Chief Creative Officer: Olivier Altmann Executive Creative Director: Sébastien Vacherot Copywriter: Antoine Bonodot, Marc Rosier Art Director: Dylan Jones, Benjamin Rouyer, Jean-Marc Tramoni

Now we are doing rugby too

Click for full credits

100 most awarded adverts of 2011


086


Awarded by 3 international festivals Clio Awards

Golden Award Montreux

Cresta Awards

Bronze Film Product/Service Television/Cine‌

Gold Medal TV / Cinema Corporate Image

Winner TV / Cinema / Digital Cinema

Cresta Awards Winner TV / Cinema / Digital Web Commercials


Fresh Air Brand: Nike Agency: Arnold, Boston, MA Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States

Watch the video Creative Director: Pete Favat, Paul Shearer Copywriter: Paul Shearer Art Director: Paul Shearer

Click for full credits

100 most awarded adverts of 2011


087


Awarded by 3 international festivals Clio Awards

LIA Awards

New York Festival

Gold Out of Home Billboard

Silver Print Use of Photography

Bronze Outdoor Outdoor: Beverages Non-Alcoh‌


Car Brand: Perrier Agency: Ogilvy, Paris Industry: Non-alcoholic drinks Media: Outdoor Market: France

Executive Creative Director: Chris Garbutt Creative Director: Thierry Chiumino Copywriter: Benjamin Bregeault, Luc Chomarat Art Director: Eve Roussou Photography: Jean-Yves Lemoigne

Click for full credits

100 most awarded adverts of 2011


088


Awarded by 3 international festivals Golden Award Montreux

LIA Awards

LIA Awards

Gold Medal TV / Cinema Direction

Gold Film Editing

Silver Film Cinematography

New York Festival

New York Festival

Bronze Art and Technique Special Effects

Bronze Art and Technique Direction


Entertainment Brand: AT&T Agency: BBDO, New York City, NY Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Dec., 2009 Market: United States

Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Ralph Watson Creative Director: Molly Adler, Mike Sweeney Copywriter: Mike Sweeney Art Director: Molly Adler Director: Peter Thwaites

Rethink Possible

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100 most awarded adverts of 2011


089


Awarded by 2 international festivals Cannes Lions

Cannes Lions

Clio Awards

Bronze PR Technique

Bronze PR Best Campaign

Bronze Design Point of Purchase


Women For Sale Brand: Atzum Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Promotion & Event Published: Aug., 2010 Market: Israel

Watch the video Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan, Zeev Ravid Creative Director: Sagi Blumberg, Roy Cohen, Yariv Twig Copywriter: Liron Ben-Yacov, Oren Meir, Sharon Refael Art Director: Gil Aviyam, Dan Kashani Photography: Eyal Nevo, Uriel Sinai Director: Roy Shalem

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100 most awarded adverts of 2011


090


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Titanium & Integrated Titanium and Integrated

Bronze Film Public Service Television/Cinema


The Ripple Effect Brand: Transport Accident Commission (TAC) Agency: Grey, Melbourne, VIC Industry: Public interest & Non-profit Media: TV & Cinema Market: Australia

Watch the video Executive Creative Director: Ant Shannon Creative Director: Nigel Dawson Copywriter: Nigel Dawson Art Director: Peter Becker Director: Mark Molloy

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100 most awarded adverts of 2011


091


Awarded by 2 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Promo Product & Service

Silver Content & Contact Content and Contact

Bronze Design Packaging


Baby Carrots Brand: Baby Carrots Agency: Crispin Porter + Bogusky, Boulder, CO Industry: Confectionery & Snacks Media: Promotion & Event Market: United States

Watch the video Chief Creative Officer: Andrew Keller, Rob Reilly Executive Creative Director: Tiffany Rolfe Creative Director: Omid Farhang Copywriter: Marc D'Avignon, Omid Farhang Art Director: Liz Levy

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100 most awarded adverts of 2011


092


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Promo Use of Promo & Activation

Silver Design Environmental


Chopsticks, Not Chop-Trees Brand: China Environmental Protection Foundation Agency: DDB, shanghai Industry: Public interest & Non-profit Media: Promotion & Event Published: Dec., 2010 Market: China Language: Chinese

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Chief Creative Officer: Michael Dee Creative Director: Shih-yen Lee, Boon-seng Lim Copywriter: Hesky Lu, Adam Wang Art Director: Kevin Jiang, Boon-seng Lim, Michael Ma Photography: Leslie Sim

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100 most awarded adverts of 2011


093


Awarded by 2 international festivals Cannes Lions

Clio Awards

Bronze Direct Product & Service

Bronze Innovative Media Innovative Media


Hidden Pizza Restaurant Brand: Yellow Pages Agency: BBDO, Melbourne, VIC Industry: Professional & Public services Media: Promotion & Event Market: Australia

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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Josh Robbins Copywriter: Ant White Art Director: Russel Fox Photography: Josh Robenstone Director: Patrick Hughes

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100 most awarded adverts of 2011


094


Awarded by 2 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Film Product & Service

Bronze Film Technique Cinematography

Bronze Film Technique Editing


Robots Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Perry Fair, Todd Tilford Creative Director: Denise O'Bleness Copywriter: Heather English Director: Fredrik Bond

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100 most awarded adverts of 2011


Submarine Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Todd Tilford Creative Director: Perry Fair, Denise O'Bleness Copywriter: Perry Fair Art Director: Denise O'Bleness Director: Rupert Sanders

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100 most awarded adverts of 2011


Love Match Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Perry Fair, Todd Tilford Creative Director: Denise O'Bleness Copywriter: Heather English Director: Fredrik Bond

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100 most awarded adverts of 2011


Hot House Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Perry Fair, Todd Tilford Creative Director: Denise O'Bleness Copywriter: Heather English Director: Fredrik Bond

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100 most awarded adverts of 2011


095


Awarded by 2 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Design Graphic Design & Design Crafts

Silver Print Technique Illustration

Bronze Print Technique Illustration


Stop The Slaughter - Sei Brand: Anti Whaling Agency: JWT, Melbourne, VIC Industry: Public interest & Non-profit Media: Print Market: Australia Executive Creative Director: Richard Muntz Creative Director: Keith Nicolas Copywriter: Chris Andrews, Josh Armstrong Art Director: Harsh Kapadia

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100 most awarded adverts of 2011


Sanctuary To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season. Now the Sanctuary is less abundant. Stop the slaughter. Help us at ifaw.org

Brand: Anti Whaling Agency: JWT, Melbourne, VIC Industry: Public interest & Non-profit Media: Print Market: Australia Executive Creative Director: Richard Muntz Creative Director: Keith Nicolas Copywriter: Chris Andrews, Josh Armstrong Art Director: Harsh Kapadia

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100 most awarded adverts of 2011


Minke To investigate their genetic diversity, 720 Minke whales were killed last year. Minke whales now have less genetic diversity. Stop the slaughter. Help us at ifaw.org

Brand: Anti Whaling Agency: JWT, Melbourne, VIC Industry: Public interest & Non-profit Media: Print Market: Australia Executive Creative Director: Richard Muntz Creative Director: Keith Nicolas Copywriter: Chris Andrews, Josh Armstrong Art Director: Harsh Kapadia

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100 most awarded adverts of 2011


096


Awarded by 2 international festivals Cannes Lions

Clio Awards

Clio Awards

Bronze Media Best Integrated Campaign

Silver Direct Mail Dimensional

Bronze Print Technique Illustration

Clio Awards Bronze Integrated Campaign


Corinthians Republic (film) Brand: Nike Agency: Saatchi & Saatchi, São Paulo Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: Brazil

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Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Mariana Borga, Eduardo Lima, Pedro Prado Art Director: Fabio Brigido, Marco Brito, Lucas Camargo, Rodrigo Castellari, Fernando Lanças, Joao Linneu Photography: Caio Guatelli, Bruno Rondinelli Director: Airton Carmignani, Ricardo Jones

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100 most awarded adverts of 2011


Corinthians Republic (Board) Brand: Nike Agency: Saatchi & Saatchi, São Paulo Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Brazil

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Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Mariana Borga, Eduardo Lima, Pedro Prado Art Director: Fabio Brigido, Marco Brito, Lucas Camargo, Rodrigo Castellari, Fernando Lanças, Joao Linneu Photography: Caio Guatelli, Bruno Rondinelli Director: Airton Carmignani, Ricardo Jones

100 most awarded adverts of 2011


Elias Brand: Nike Agency: Saatchi & Saatchi, São Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Mariana Borga, Eduardo Lima, Pedro Prado Art Director: Fabio Brigido, Marco Brito, Lucas Camargo, Rodrigo Castellari, Fernando Lanças, Joao Linneu Photography: Caio Guatelli, Bruno Rondinelli Director: Airton Carmignani, Ricardo Jones

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100 most awarded adverts of 2011


097


Awarded by 2 international festivals D&AD

D&AD

D&AD

Nomination Digital Design Websites

Nomination Digital Advertising Web Films

Nomination Music Videos Animation for Music Videos

Clio Awards Gold Interactive Microsite/Website


The Johnny Cash Project Brand: Johnny Cash - American VI Album Agency: Radical Media, New York City, NY

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Executive Creative Director: Aaron Koblin, Chris Milk

Industry: Culture, Recreation & Sport Media: Miscellaneous Market: United States

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100 most awarded adverts of 2011


098


Awarded by 2 international festivals D&AD

Cannes Lions

Yellow Pencil Mobile Marketing Mobile Campaigns & Mobile Ad‌

Silver PR Sectors & Services


Salute Trainer Brand: Japan Maritime Self-Defense Force Agency: Hakuhodo, Tokyo Industry: Corporate self-promo Media: Promotion & Event Market: Japan

Watch the video Creative Director: Shota Hatanaka, Kenta Ikoma Copywriter: Kenta Ikoma Art Director: Junichi Kurata Photography: Hiroki Oguri Director: Yukako Nomura, Waki Rokutan

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100 most awarded adverts of 2011


099


Awarded by 2 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Promo Use of Promo & Activation

Bronze Promo Product & Service

Bronze Promo Best Integrated Promotional Ca‌

Clio Awards Bronze Integrated Campaign Integrated Campaign


Never Settle for Less Brand: H&R Block Agency: Fallon, Minneapolis, MN Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Chief Creative Officer: Darren Spiller Copywriter: David Mackereth, Ryan Peck Art Director: Noah Carlstrom, Scott O'Leary, Amanda Whitacre Photography: Joel W Henderson Director: Mark Romanek

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100 most awarded adverts of 2011


100


Awarded by 2 international festivals Cannes Lions

Cannes Lions

Cannes Lions

Silver Promo Product & Service

Bronze Promo Use of Promo & Activation

Silver Film Product & Service

Cannes Lions

Cannes Lions

Clio Awards

Bronze Outdoor Ambient

Bronze Cyber Other Interactive Digital Solutions

Silver Out of Home Ambient


Disappointed Nose (film) Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: House, Garden & Pets Media: Ambient & Interactive Market: Argentina

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Executive Creative Director: Maximiliano Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky Copywriter: Diego Medvedocky Art Director: Ignacio Ferioli Director: Diegoy Vlady

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100 most awarded adverts of 2011


Big Nose Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Market: Argentina

Watch the video Executive Creative Director: Maximiliano Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky Copywriter: Diego Medvedocky Art Director: Ignacio Ferioli Director: Diegoy Vlady

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100 most awarded adverts of 2011



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