GOLD
Gold Pencil Branded Content REPLAY Season 2
Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
Click for all One Show winners
Watch the video
Gold Pencil Cinema Advertising
Watch the video
Write the Future (180 sec)
Brand: Nike Agency: Wieden+Kennedy, Amsterdam Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Apr., 2010 Language: English
Click for full credits
Executive Creative Director: Jeff Kling Creative Director: Mark Bernath, Eric Quennoy Copywriter: Stuart Harkness, Freddie Powell Art Director: Stuart Harkness, Freddie Powell Director: Alejandro Gonzalez Inarritu
Click for all One Show winners
Write The Future
Gold Pencil Collateral James Ready Cap Recall
Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Gold Pencil Collateral James Ready Cap Recall
Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Gold Pencil Collateral James Ready Cap Recall
Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Gold Pencil Collateral Whopper Face
Brand: Burger King Agency: Ogilvy, São Paulo Industry: Catering industry Media: Ambient & Interactive
Click for full credits
Chief Creative Officer: Anselmo Ramos Executive Creative Director: Michel Lent Creative Director: Angela Bassichetti, Denis Kakazu, Michel Lent, Anselmo Ramos Copywriter: Eduardo Marques Art Director: Denis Kakazu, Dougas Kozonoe, Douglas Kozonoe, Lucas Zaiden Director: Giuliano Saade
Click for all One Show winners
Gold Pencil Collateral
Britney
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for full credits Click for all One Show winners
Gold Pencil Collateral Amy
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Gold Pencil Collateral Marilyn
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Gold Pencil Collateral Eminem
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Gold Pencil Collateral Bono
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Click to listen
Gold Pencil Consumer Radio Cinco
Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio
Click for full credits
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
Click for all One Show winners
Click to listen
Gold Pencil Consumer Radio Signs
Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio
Click for full credits
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
Click for all One Show winners
Click to listen
Gold Pencil Consumer Radio Dos Equis Radio
Brand: Dos Equis Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio
Click for full credits
Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, Kevin Jordan, David Weinstock Copywriter: Robert Cuff, Andy Currie, Catherine Eccardt, Kevin Jordan, Cam Miller, David Weinstock, Thom Woodley
Click for all One Show winners
Gold Pencil Consumer Television Old Spice NFL_3
Brand: Old Spice Agency: Radical Media, New York City, NY Industry: House, Garden & Pets Media: TV & Cinema
Click for full credits
Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman Copywriter: Andrew Dickson, David Neevel Art Director: Jimm Lasser Director: Steve Miller
Click for all One Show winners
Watch the video
Gold Pencil Consumer Television Old Spice NFL_2
Brand: Old Spice Agency: Radical Media, New York City, NY Industry: House, Garden & Pets Media: TV & Cinema
Click for full credits
Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman Copywriter: Andrew Dickson, David Neevel Art Director: Jimm Lasser Director: Steve Miller
Click for all One Show winners
Watch the video
Gold Pencil Consumer Television Old Spice NFL_1
Brand: Old Spice Agency: Radical Media, New York City, NY Industry: House, Garden & Pets Media: TV & Cinema
Click for full credits
Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman Copywriter: Andrew Dickson, David Neevel Art Director: Jimm Lasser Director: Steve Miller
Click for all One Show winners
Watch the video
Gold Pencil Consumer Television Questions
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Click for full credits
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
Click for all One Show winners
Watch the video
Gold Pencil Consumer Television
Watch the video
Write the Future (180 sec)
Brand: Nike Agency: Wieden+Kennedy, Amsterdam Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Apr., 2010 Language: English
Click for full credits
Executive Creative Director: Jeff Kling Creative Director: Mark Bernath, Eric Quennoy Copywriter: Stuart Harkness, Freddie Powell Art Director: Stuart Harkness, Freddie Powell Director: Alejandro Gonzalez Inarritu
Click for all One Show winners
Write The Future
Gold Pencil Experimental Advertising Response Campaign
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Click for full credits
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
Click for all One Show winners
Watch the video
Gold Pencil Innovation in Advertising Decode Jay-Z with Bing
Brand: Bing with Jay-Z Agency: Droga5, New York City, NY Industry: Internet sites & Services Media: Promotion & Event
Click for full credits
Creative Director: Neil Heymann Copywriter: Spencer Lavellee, Adam Noel Art Director: Jon Kubik Photography: Paul McGeiver
Click for all One Show winners
Watch the video
Gold Pencil Innovation in Advertising Gatorade Replay
Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema
Click for full credits
Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
Click for all One Show winners
Watch the video
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Metallic Ink Underclothes
Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Director: Matthew Ryan
Click for all One Show winners
Gold Pencil Innovation in Advertising Save as WWF
Brand: World Wildlife Fund (WWF) Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber
Click for full credits
Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Lisa Glock, Michael Kittel, Henning Mueller-Dannhausen Art Director: Michael Kittel, Alexander Norvilas, Eric van den Hoonaard
Click for all One Show winners
Gold Pencil Integrated Branding Smell Like a Man, Man
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Click for full credits
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
Click for all One Show winners
Watch the video
Gold Pencil Integrated Branding Gatorade Replay
Brand: Gatorade Agency: TBWA, Los Angeles, CA Industry: Non-alcoholic drinks Media: TV & Cinema
Click for full credits
Creative Director: Brent Anderson, Lee Clow , Steve Howard, Jimmy Smith Copywriter: Steve Howard Art Director: Brent Anderson, Mark Hansen Director: Scott MacMaster, Loren Mendell, Jeremy Miller
Click for all One Show winners
Watch the video
Gold Pencil Integrated Branding Write the Future
Brand: Nike Agency: Nike Comms Team Industry: Apparel, Clothing & Footwear Media: Promotion & Event
Click for full credits
Click for all One Show winners
Watch the video
Gold Pencil Non-Broadcast Chrome Speed Tests_3
Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber
Click for full credits
Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms Art Director: Steve Peck Director: Aaron Duffy
Click for all One Show winners
Watch the video
Gold Pencil Non-Broadcast Chrome Speed Tests_2
Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber
Click for full credits
Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms Art Director: Steve Peck Director: Aaron Duffy
Click for all One Show winners
Watch the video
Gold Pencil Non-Broadcast Chrome Speed Tests_1
Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber
Click for full credits
Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms Art Director: Steve Peck Director: Aaron Duffy
Click for all One Show winners
Watch the video
Gold Pencil Non-Broadcast The Force
Brand: Volkswagen Agency: Deutsch, Los Angeles, CA Industry: Automotive & Services Media: TV & Cinema Published: Jan., 2011 Language: English
Click for full credits
Creative Director: Michael Kadin, Eric Springer Copywriter: David Povill, Eric Springer Art Director: Michael Kadin, Ryan McLaughlin, Craig Melchiano Director: Lance Acord
Click for all One Show winners
Watch the video
Gold Pencil Non-Broadcast Devin & Glenn
Brand: Overturn Prop 8 Agency: Saatchi & Saatchi, New York City, NY Industry: Public interest & Non-profit Media: TV & Cinema
Click for full credits
Chief Creative Officer: Gerry Graf Creative Director: Chris Beresford-Hill Copywriter: Chris Beresford-Hill, Gerry Graf Director: Speck/Gordon
Click for all One Show winners
Watch the video
Gold Pencil Public Service
Watch the video
Selinah
Brand: Topsy Foundation Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: South Africa Language: English
Click for full credits
Chief Creative Officer: Fran Luckin Executive Creative Director: Gerry Human Creative Director: Bridget Johnson, Fran Luckin Copywriter: Stephanie van Niekerk Art Director: Robyn Bergmann, Vidette Kay Director: Kim Geldenhuys
Click for all One Show winners
Help us provide us the treatment that can give someone a second chance
Gold Pencil Out of Home
Target Kaleidoscopic Fashion Spectacular
Brand: Target Agency: Mother, New York City, NY
Creative Director:Â Mother
Industry: Retail & Distribution Media: Outdoor
Click for full credits
Click for all One Show winners
Gold Pencil Public Service Screen Off Campaign_1
Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema
Click for full credits
Creative Director: Ferly Novriadi, Din Sumedi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma
Click for all One Show winners
Watch the video
Gold Pencil Public Service Screen Off Campaign_2
Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema
Click for full credits
Creative Director: Ferly Novriadi, Din Sumedi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma
Click for all One Show winners
Watch the video
Gold Pencil Public Service Screen Off Campaign_3
Brand: UNICEF Agency: Lowe, Jakarta Industry: Public interest & Non-profit Media: TV & Cinema
Click for full credits
Creative Director: Ferly Novriadi, Din Sumedi Copywriter: Ferly Novriadi Art Director: Tania Huiny Director: Bona Palma
Click for all One Show winners
Watch the video
Gold Pencil Public Service $ 73,000 BarTab
Brand: Bar Aurora e Boteco Ferraz Agency: Ogilvy, São Paulo Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Rubens Filho, Denis Kakazu, Anselmo Ramos Copywriter: Megan Farquhar Art Director: Bruno Ribeiro
Click for all One Show winners
Gold Pencil Public Service Save as WWF
Brand: World Wildlife Fund (WWF) Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber
Click for full credits
Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Lisa Glock, Michael Kittel, Henning Mueller-Dannhausen Art Director: Michael Kittel, Alexander Norvilas, Eric van den Hoonaard
Click for all One Show winners
SILVER
Silver Pencil Branded Content
Ken Block's Gymkhana THREE Brand: DC Shoes Agency: Mad Media, Oceanside, CA
Director: Josh Martelli, Matt Martelli
Industry: Apparel, Clothing & Footwear Media: TV & Cinema
Click for full credits
Click for all One Show winners
Watch the video
Silver Pencil Cinema Advertising
Trailer
Brand: IKEA Agency: Leo Burnett, hongkong Industry: House, Garden & Pets Media: Outdoor
Click for full credits
Chief Creative Officer: Eddie Booth Executive Creative Director: Victor Manggunio Creative Director: Victor Manggunio Copywriter: Wilson Ang Art Director: Tik Lau
Click for all One Show winners
Watch the video
Silver Pencil Cinema Advertising
Hardchorus
Brand: Puma Agency: Droga5, New York City, NY Industry: Apparel, Clothing & Footwear Media: TV & Cinema
Click for full credits
Executive Creative Director: Ted Royer Creative Director: Mike Bodge, Ted Royer Copywriter: Erik Hogfeldt Art Director: Petter Hernmarck Director: Ben Gregor
Click for all One Show winners
Watch the video
Silver Pencil Collateral
King Pillowcase
Brand: Burger King Agency: Crispin Porter + Bogusky, Boulder, CO Industry: Catering industry Media: Direct Market Creative Director: Michael Craven, James Dawson-Hollis, Matt Denyer, Rob Reilly, Bill Wright Copywriter: David Roth Art Director: Brandt Lewis
Click for full credits Click for all One Show winners
Silver Pencil Collateral
Mom's Secret
Brand: Nestlé Agency: JWT, Johannesburg Industry: Food Media: Miscellaneous
Click for full credits
Creative Director: Ben du Plessis, Ronnie Malden Copywriter: Julia Rutherford Art Director: Chris Wellard, Sashia Whyte Photography: Libby Edwards
Click for all One Show winners
Silver Pencil Collateral
Mom's Secret
Brand: Nestlé Agency: JWT, Johannesburg Industry: Food Media: Miscellaneous
Click for full credits
Creative Director: Ben du Plessis, Ronnie Malden Copywriter: Julia Rutherford Art Director: Chris Wellard, Sashia Whyte Photography: Libby Edwards
Click for all One Show winners
Silver Pencil Collateral
Mom's Secret
Brand: Nestlé Agency: JWT, Johannesburg Industry: Food Media: Miscellaneous
Click for full credits
Creative Director: Ben du Plessis, Ronnie Malden Copywriter: Julia Rutherford Art Director: Chris Wellard, Sashia Whyte Photography: Libby Edwards
Click for all One Show winners
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
Click for full credits
Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Click for all One Show winners
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
Click for full credits
Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Click for all One Show winners
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
Click for full credits
Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Click for all One Show winners
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Dec., 2009
Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009
Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Silver Pencil Collateral
Fall/Winter 2010 Be Stupid Manifesto
Brand: Diesel Agency: Anomaly, London (England) Industry: Apparel, Clothing & Footwear Media: Print Published: Dec., 2009 Creative Director: Mike Byrne, Kevin Lyons, Ian Toombs Copywriter: Sean McLaughlin Art Director: Coral Garvey Photography: Magnus Haukdal Jonsson, Kristin Vicari
Click for full credits Click for all One Show winners
Silver Pencil Collateral
Eighties
Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010
Click for full credits
Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Click for all One Show winners
Builders of tomorrow.
Silver Pencil Collateral
Seventies
Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010
Click for full credits
Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Click for all One Show winners
Builders of tomorrow.
Silver Pencil Collateral
Sixties
Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010
Click for full credits
Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Click for all One Show winners
Builders of tomorrow.
Click to listen
Silver Pencil Consumer Radio
Pregnant/Not Pregnant Brand: Bacardi Agency: Y&R, Santiago Industry: Alcoholic drinks Media: Radio
Click for full credits
Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker, Tony Sarroca Copywriter: Max Konig
Click for all One Show winners
Click to listen
Silver Pencil Consumer Radio
Married/Divorced Brand: Bacardi Agency: Y&R, Santiago Industry: Alcoholic drinks Media: Radio
Click for full credits
Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker, Tony Sarroca Copywriter: Max Konig
Click for all One Show winners
Click to listen
Silver Pencil Consumer Radio
Hired/Fired
Brand: Bacardi Agency: Y&R, Santiago Industry: Alcoholic drinks Media: Radio
Click for full credits
Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker, Tony Sarroca Copywriter: Max Konig
Click for all One Show winners
Silver Pencil Consumer Television
Cops & Robbers Brand: Hot Wheels Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: TV & Cinema
Click for full credits
Creative Director: Gavin Simpson Copywriter: Andrew Crocker, Shi Ping Ong, Gavin Simpson Art Director: Andrew Crocker, Shi Ping Ong, Gavin Simpson Director: Andrew Crocker, Shi Ping Ong, Gavin Simpson
Click for all One Show winners
Watch the video
Silver Pencil Consumer Television
Mayhem
Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema
Click for full credits
Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
Click for all One Show winners
Watch the video
Silver Pencil Consumer Television
Mayhem
Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema
Click for full credits
Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
Click for all One Show winners
Watch the video
Silver Pencil Consumer Television
Exchange Student Brand: FedEx Agency: BBDO, New York City, NY
Industry: Professional & Public services Media: TV & Cinema
Click for full credits
Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Jim Jenkins
Click for all One Show winners
Watch the video
Silver Pencil Consumer Television
GPS
Brand: Allstate Insurance Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema
Click for full credits
Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi Art Director: Greg Nobles, Chris Rodriquez Director: Phil Morrison
Click for all One Show winners
Watch the video
Silver Pencil Consumer Television
3 in 1
Brand: Selleys Agency: Belgiovane Williams Mackay, Sydney, Ultimo, NSW Industry: House, Garden & Pets Media: TV & Cinema
Click for full credits
Creative Director: Rob Belgiovane Copywriter: Daniel Barrett, Rob Belgiovane Art Director: Rocky Ranallo Director: Fiona McGee
Click for all One Show winners
Watch the video
Silver Pencil Consumer Television
Teen Driver
Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: TV & Cinema
Click for full credits
Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison
Click for all One Show winners
Watch the video
Silver Pencil Experimental Advertising
Target Kaleidoscopic Fashion Spectacular Brand: Target Agency: Mother, New York City, NY
Creative Director:Â Mother
Industry: Retail & Distribution Media: TV & Cinema
Click for full credits
Click for all One Show winners
Watch the video
Silver Pencil Innovation in Advertising
Watson
Brand: IBM Agency: Ogilvy, New York City, NY Industry: Professional & Public services Media: Miscellaneous
Click for full credits
Creative Director: Mark Girand, David Korchin, Jason Marks, Michael Paterson, Steve Simpson, Susan Westre Copywriter: Mark Girand, Steven Schroth, Niels Westra Art Director: Miles Gilbert, Michael Paterson Director: Paul Bozymowski
Click for all One Show winners
Watch the video
Silver Pencil Innovation in Advertising
James Ready Cap Recall Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Silver Pencil Innovation in Advertising
James Ready Cap Recall Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Silver Pencil Innovation in Advertising
James Ready Cap Recall Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Silver Pencil Integrated Branding
Levi's Work Wear Campaign Brand: Levi's Agency: Wieden+Kennedy, Portland, OR Industry: Apparel, Clothing & Footwear Media: Design & Branding
Click for full credits
Creative Director: Mark Fitzloff, Danielle Flagg, Susan Hoffman, Don Shelford, Tyler Whisnand Copywriter: Nathan Goldberg, Antony Goldstein Art Director: Julia Blackburn, Mike Giepert Director: John Hillcoat
Click for all One Show winners
Watch the video
Silver Pencil Integrated Branding
Future Daily on April Fool Brand: Metro Agency: McCann Erickson, hongkong Industry: Media & Publishing Media: Promotion & Event
Click for full credits
Creative Director: Chi-hang Law, Nick Lim, Joseph Mok, Spencer Wong Copywriter: April Fang, Chi-hang Law, Spring Liu Art Director: Joseph Mok Photography: D-shot, Wow Studio, Dick Chan, Marco Chow
Click for all One Show winners
Watch the video
Silver Pencil Magazine
Go Outside
Brand: Go Outside Agency: Talent, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Creative Director: Philippe Degen, Joáo Livi, Leo Macias Copywriter: Pedro Bullos, Philippe Degen Art Director: Leandro Camara, Leo Macias Photography: Rodrigo Ribeiro
Click for all One Show winners
Silver Pencil Magazine
Go Outside
Brand: Go Outside Agency: Talent, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Creative Director: Philippe Degen, Joáo Livi, Leo Macias Copywriter: Pedro Bullos, Philippe Degen Art Director: Leandro Camara, Leo Macias Photography: Rodrigo Ribeiro
Click for all One Show winners
Silver Pencil Magazine
Go Outside
Brand: Go Outside Agency: Talent, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Creative Director: Philippe Degen, Joáo Livi, Leo Macias Copywriter: Pedro Bullos, Philippe Degen Art Director: Leandro Camara, Leo Macias Photography: Rodrigo Ribeiro
Click for all One Show winners
Silver Pencil Magazine
Hospital
Brand: Batelco Agency: Fortune Promoseven (FP7), Manama Industry: Professional & Public services Media: Print
Click for full credits
Creative Director: Fadi Yaish Art Director: Supparat Thepparat Photography: Surachai Puthikulangkura
Click for all One Show winners
Silver Pencil Magazine
Britney
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for full credits Click for all One Show winners
Silver Pencil Magazine
Amy
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Silver Pencil Magazine
Marilyn
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Silver Pencil Magazine
Eminem
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Silver Pencil Magazine
Bono
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Silver Pencil Newspaper
Hospital
Brand: Batelco Agency: Fortune Promoseven (FP7), Manama Industry: Professional & Public services Media: Print
Click for full credits
Creative Director: Fadi Yaish Art Director: Supparat Thepparat Photography: Surachai Puthikulangkura
Click for all One Show winners
Silver Pencil Non-Broadcast
Parallel Lines
Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: Promotion & Event Published: Mar., 2010 Language: English
Click for full credits
Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen, Neil Dawson Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch
Click for all One Show winners
Watch the video
Silver Pencil Non-Broadcast
Neighborhood experiment Brand: POWA Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: Ambient & Interactive Published: Apr., 2010 Market: South Africa Language: English
Click for full credits
Creative Director: Fran Luckin, Fran Lukin Copywriter: Catherine Conradie, Taryn Scher Art Director: Robyn Bergmann, Renier Zandberg Director: Jonty Fine
Click for all One Show winners
Watch the video
Silver Pencil Non-Broadcast
The Gift
Brand: Philips Agency: DDB, London (England) Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Mar., 2010 Language: English
Click for full credits
Chief Creative Officer: Neil Dawson Executive Creative Director: Neil Dawson Creative Director: Jeremy Craigen, Neil Dawson Copywriter: Sam Oliver Art Director: Shishir Patel Director: Carl Erik Rinsch
Click for all One Show winners
Watch the video
Silver Pencil Out of Home
Supor Non-Strick Pans
Brand: Supor Agency: Leo Burnett, shanghai Industry: House, Garden & Pets Media: Promotion & Event Chief Creative Officer: Eddie Booth Executive Creative Director: Gordon Hughes, Amanda Yang Creative Director: Gordon Hughes, Amanda Yang, Forest Young Copywriter: Donna Dong, Amanda Yang Art Director: Gordon Hughes, Weijun Lin, Sean Qu, Amanda Yang, Forest Young Photography: Eric Dang, Nicholas Siau
Click for full credits Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
The Cascade of Books Brand: Videocon Agency: McCann Erickson, Mumbai Industry: Electronics & Audio-Visual Media: Outdoor
Click for full credits
Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Talha Bin Mohsin, Vilsen Gonsalves, Juneston Mathana Art Director: Prashant Kandalkar, Mahesh Parab, Nitin Sawant
Click for all One Show winners
Silver Pencil Out of Home
Light bulb
Brand: MAD Agency: Serviceplan, Munich Industry: Media & Publishing Media: Outdoor Published: Dec., 2010
Click for full credits
Creative Director: Ekki Frenkler, Henning Patzner, Alex Schill Copywriter: Valerie Koch Art Director: Andreas Kienle, Jan Kromka, Stefanie Paulus
Click for all One Show winners
Silver Pencil Out of Home
Britney
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for full credits Click for all One Show winners
Silver Pencil Out of Home
Amy
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Silver Pencil Out of Home
Marilyn
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Silver Pencil Out of Home
Eminem
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Silver Pencil Out of Home
Bono
Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Dulcídio Caldeira, Luiz Sanches Copywriter: André Kassu Art Director: Danilo Boer, Marcos Medeiros
Click for all One Show winners
Music. See what it's made of.
Silver Pencil Public Service
Human Rights
Brand: Amnesty International Agency: Walker, Zurich Industry: Public interest & Non-profit Media: Print Creative Director: Pius Walker Copywriter: Martin Arnold Art Director: Nik Hodel
Click for full credits Click for all One Show winners
Silver Pencil Public Service
Human Rights
Brand: Amnesty International Agency: Walker, Zurich Industry: Public interest & Non-profit Media: Print Creative Director: Pius Walker Copywriter: Martin Arnold Art Director: Nik Hodel
Click for full credits Click for all One Show winners
Silver Pencil Public Service
Human Rights Brand: Amnesty International Agency: Walker, Zurich
Industry: Public interest & Non-profit Media: Print
Click for full credits
Creative Director: Pius Walker Copywriter: Martin Arnold Art Director: Nik Hodel
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for full credits Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for full credits Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Burma
Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Outdoor
Click for full credits
Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine
Click for all One Show winners
Silver Pencil Public Service
Scale
Brand: Donate your Garbage Agency: TBWA, São Paulo Industry: Professional & Public services Media: Print
Click for full credits
Creative Director: Manir Fadel, André Laurentino, Jaques Lewkowicz, Luciano Lincoln, Felipe Luchi Copywriter: Toni Fernandes Art Director: Leonardo Claret Photography: Paola Vianna
Click for all One Show winners
Silver Pencil Public Service
Scale
Brand: Donate your Garbage Agency: TBWA, São Paulo Industry: Professional & Public services Media: Print
Click for full credits
Creative Director: Manir Fadel, André Laurentino, Jaques Lewkowicz, Luciano Lincoln, Felipe Luchi Copywriter: Toni Fernandes Art Director: Leonardo Claret Photography: Paola Vianna
Click for all One Show winners
Silver Pencil Public Service
Scale
Brand: Donate your Garbage Agency: TBWA, São Paulo Industry: Professional & Public services Media: Print
Click for full credits
Creative Director: Manir Fadel, André Laurentino, Jaques Lewkowicz, Luciano Lincoln, Felipe Luchi Copywriter: Toni Fernandes Art Director: Leonardo Claret Photography: Paola Vianna
Click for all One Show winners
Silver Pencil Public Service
Save
Brand: Environment Friends Agency: Contract, New Delhi Industry: Public interest & Non-profit Media: Print
Click for full credits
Creative Director: Ravi Deshpande, Nima DT Namchu Copywriter: Nima DT Namchu Art Director: Gurdev Singh Sidhu Photography: Sunil Gupta
Click for all One Show winners
Silver Pencil Public Service
Save
Brand: Environment Friends Agency: Contract, New Delhi Industry: Public interest & Non-profit Media: Print
Click for full credits
Creative Director: Ravi Deshpande, Nima DT Namchu Copywriter: Nima DT Namchu Art Director: Gurdev Singh Sidhu Photography: Sunil Gupta
Click for all One Show winners
Silver Pencil Public Service
Save
Brand: Environment Friends Agency: Contract, New Delhi Industry: Public interest & Non-profit Media: Print
Click for full credits
Creative Director: Ravi Deshpande, Nima DT Namchu Copywriter: Nima DT Namchu Art Director: Gurdev Singh Sidhu Photography: Sunil Gupta
Click for all One Show winners
Silver Pencil Public Service
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Ant Keogh, James McGrath, Julian Schreiber Art Director: Tom Martin
Click for all One Show winners
Silver Pencil Public Service
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market Creative Director: Ant Keogh, James McGrath, Julian Schreiber Art Director: Tom Martin
Click for full credits Click for all One Show winners
Silver Pencil Public Service
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Ant Keogh, James McGrath, Julian Schreiber Art Director: Tom Martin
Click for all One Show winners
Silver Pencil Public Service
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Creative Director: Ant Keogh, James McGrath, Julian Schreiber Art Director: Tom Martin
Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains
Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for full credits Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive
Click for full credits
Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive
Click for full credits
Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive
Click for full credits
Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive
Click for full credits
Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive
Click for full credits
Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for all One Show winners
Silver Pencil Public Service
Christmas Bargains Brand: Save the Children Agency: Lowe, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive
Click for full credits
Creative Director: Martin Bartholf, Rickard Villard Copywriter: Martin Ericson, Björn Hjalmar Art Director: Pelle Lundquist, Emmeli Österdahl
Click for all One Show winners
Silver Pencil Public Service
Get Tested Project Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Radio
Click for full credits
Creative Director: Gideon Amichay, Amit Gal, Tzur Golan Copywriter: Shirley Bahar, Orit Bar-Niv
Click for all One Show winners
Watch the video
Silver Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving TV Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: TV & Cinema
Click for full credits
Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Henry-Alex Rubin
Click for all One Show winners
Watch the video
Silver Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving TV Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: TV & Cinema
Click for full credits
Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Henry-Alex Rubin
Click for all One Show winners
Watch the video
Silver Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving TV Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: TV & Cinema
Click for full credits
Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Henry-Alex Rubin
Click for all One Show winners
Watch the video
BRONZE
Bronze Pencil Branded Content
The Last Text Integrated Campaign Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: TV & Cinema
Click for full credits
Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Dan Price, Henry-Alex Rubin
Click for all One Show winners
Watch the video
Bronze Pencil Branded Content
The Megane Experiment Brand: Renault Agency: Publicis, London (England) Industry: Automotive & Services Media: Ambient & Interactive Language: English
Click for full credits
Creative Director: Tom Ewart, Adam Kean, Ed Robinson Copywriter: Matthew Lancod Art Director: Robert Amstell Director: Henry-Alex Rubin
Click for all One Show winners
Watch the video
Bronze Pencil Branded Content
WHO KILLED DEON? Brand: Metropolitan Police Agency: BBDO, London (England) Industry: Professional & Public services Media: Promotion & Event
Click for full credits
Executive Creative Director: Paul Brazier Creative Director: Steve Jones, Martin Loraine Copywriter: Aidan McClure Art Director: Laurent Simon Director: Simon Ellis
Click for all One Show winners
Watch the video
Bronze Pencil Cinema Advertising
Chrome Speed Tests_2 Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber
Click for full credits
Chief Creative Officer: Kevin Roddy Executive Creative Director: Calle Sjoenell, Pelle Sjoenell, Robert Wong Creative Director: Kevin Roddy, Calle Sjoenell, Pelle Sjoenell, Robert Wong Copywriter: Jared Elms, Jeff Johnson, Beth Ryan Art Director: Erik Holmdahl, Steve Peck Director: Aaron Duffy
Click for all One Show winners
Watch the video
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding
Click for full credits
Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Stories From The Street
Brand: Melbourne Writers Festival Agency: JWT, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Design & Branding Creative Director: Richard Muntz Copywriter: Scott Glennon, Hannah Smith Art Director: Keith Nicolas, Hannah Smith
Click for full credits Click for all One Show winners
Bronze Pencil Collateral
Goertz 17 Shoelace Box Brand: Converse Agency: Kempertrautmann, Hamburg Industry: Apparel, Clothing & Footwear Media: Design & Branding
Click for full credits
Creative Director: Tim Belser, Heiko Freyland Copywriter: Heiko Freyland Photography: Peter Ruessmann
Click for all One Show winners
Bronze Pencil Collateral
Suggested Retail Brand: Sir Richard's Condoms Agency: TDA, Boulder, CO Industry: Beauty & Health Media: Design & Branding
Click for full credits
Creative Director: Thomas Dooley, Jonathan Schoenberg Copywriter: Jonathan Schoenberg Art Director: Austin O'Connor
Click for all One Show winners
Bronze Pencil Collateral
Suggested Retail Brand: Sir Richard's Condoms Agency: TDA, Boulder, CO Industry: Beauty & Health Media: Design & Branding
Click for full credits
Creative Director: Thomas Dooley, Jonathan Schoenberg Copywriter: Jonathan Schoenberg Art Director: Austin O'Connor
Click for all One Show winners
Bronze Pencil Collateral
Suggested Retail Brand: Sir Richard's Condoms Agency: TDA, Boulder, CO Industry: Beauty & Health Media: Design & Branding
Click for full credits
Creative Director: Thomas Dooley, Jonathan Schoenberg Copywriter: Jonathan Schoenberg Art Director: Austin O'Connor
Click for all One Show winners
Bronze Pencil Collateral
Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor
Click for full credits
Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
Click for all One Show winners
Bronze Pencil Collateral
Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor
Click for full credits
Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
Click for all One Show winners
Bronze Pencil Collateral
Hands-free parking. (Tiguan) Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor
Click for full credits
Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi
Click for all One Show winners
Bronze Pencil Collateral
Road Crossing
Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Dr. Stephan Vogel Executive Creative Director: Dr. Stephan Vogel Creative Director: Helmut Meyer, Dr. Stephan Vogel Copywriter: Taner Ercan, Dr. Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
Click for all One Show winners
Click to listen
Bronze Pencil Consumer Radio
Hoarse Whisperer Brand: Chemmart Agency: JWT, Melbourne, VIC Industry: Pharmaceutical Media: Radio
Click for full credits
Creative Director: Richard Muntz Copywriter: Chris Andrews, Scott Glennon, Harsh Kapadia, Keith Nicolas
Click for all One Show winners
Click to listen
Bronze Pencil Consumer Radio
Rothko
Brand: SKY Agency: DDB, Auckland
Creative Director: Toby Talbot Copywriter: James Tucker, Simon Vicars
Industry: Media & Publishing Media: Radio
Click for full credits
Click for all One Show winners
Click to listen
Bronze Pencil Consumer Radio
Pollock
Brand: SKY Agency: DDB, Auckland
Creative Director: Toby Talbot Copywriter: James Tucker, Simon Vicars
Industry: Media & Publishing Media: Radio
Click for full credits
Click for all One Show winners
Click to listen
Bronze Pencil Consumer Radio
Van Gogh
Brand: SKY Agency: DDB, Auckland
Creative Director: Toby Talbot Copywriter: James Tucker, Simon Vicars
Industry: Media & Publishing Media: Radio
Click for full credits
Click for all One Show winners
Bronze Pencil Consumer Television
Boat
Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English
Click for full credits
Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz
Click for all One Show winners
Watch the video
Bronze Pencil Consumer Television
This is SportsCenter
Brand: ESPN Agency: Wieden+Kennedy, New York City, NY Industry: Media & Publishing Media: TV & Cinema
Click for full credits
Creative Director: Jerome Austria, Brandon Henderson, Stuart Jennings, Kevin Proudfoot, Todd Waterbury Copywriter: Luke Behrends, Josh DiMarcantonio, Scott Hayes Art Director: Stuart Jennings, Gary Van Dzura Director: David Shane
Click for all One Show winners
Watch the video
Bronze Pencil Consumer Television
This is SportsCenter
Brand: ESPN Agency: Wieden+Kennedy, New York City, NY Industry: Media & Publishing Media: TV & Cinema
Click for full credits
Creative Director: Jerome Austria, Brandon Henderson, Stuart Jennings, Kevin Proudfoot, Todd Waterbury Copywriter: Luke Behrends, Josh DiMarcantonio, Scott Hayes Art Director: Stuart Jennings, Gary Van Dzura Director: David Shane
Click for all One Show winners
Watch the video
Bronze Pencil Consumer Television
This is SportsCenter
Brand: ESPN Agency: Wieden+Kennedy, New York City, NY Industry: Media & Publishing Media: TV & Cinema
Click for full credits
Creative Director: Jerome Austria, Brandon Henderson, Stuart Jennings, Kevin Proudfoot, Todd Waterbury Copywriter: Luke Behrends, Josh DiMarcantonio, Scott Hayes Art Director: Stuart Jennings, Gary Van Dzura Director: David Shane
Click for all One Show winners
Watch the video
Bronze Pencil Consumer Television
Sword Collector Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema
Click for full credits
Executive Creative Director: Tony Granger, Ian Reichenthal, Scott Vitrone Creative Director: Icaro Doria, Graham Lang, Dan Morales, Ian Reichenthal, Guillermo Vega, Scott Vitrone Copywriter: Brandon Henderson Art Director: Dan Treichel, Dan Triechel Director: Jim Jenkins
Click for all One Show winners
Watch the video
Bronze Pencil Consumer Television
The Force
Brand: Volkswagen Agency: Deutsch, Los Angeles, CA Industry: Automotive & Services Media: TV & Cinema Published: Jan., 2011 Language: English
Click for full credits
Creative Director: Michael Kadin, Eric Springer Copywriter: David Povill, Eric Springer Art Director: Michael Kadin, Ryan McLaughlin, Craig Melchiano Director: Lance Acord
Click for all One Show winners
Watch the video
Bronze Pencil Experimental Advertising
James Ready Cap Recall Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Bronze Pencil Experimental Advertising
James Ready Cap Recall Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Bronze Pencil Experimental Advertising
James Ready Cap Recall Brand: James Ready Agency: Leo Burnett, Toronto, ON Industry: Alcoholic drinks Media: Promotion & Event
Click for full credits
Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan
Click for all One Show winners
Bronze Pencil Innovation in Advertising
Speed Camera Lottery Brand: Volkswagen Agency: DDB, Stockholm Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Sweden Language: English
Click for full credits
Chief Creative Officer: Andreas Dahlqvist Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Director: Simon Higby, Martin Lundgren, Simon Mogren, Kevin Richardson, Patrik Sundberg
Click for all One Show winners
Watch the video
Bronze Pencil Innovation in Advertising
Pay With A Tweet Brand: Currency System Agency: R/GA, New York City, NY
Creative Director: Leif Abraham, Christian Behrendt
Industry: Internet sites & Services Media: Cyber
Click for full credits
Click for all One Show winners
Watch the video
Bronze Pencil Innovation in Advertising
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Executive Creative Director: James McGrath Creative Director: Ant Keogh, James McGrath, Julian Schreiber Copywriter: Julian Schreiber Art Director: Tom Martin
Click for all One Show winners
Bronze Pencil Innovation in
Advertising Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market Executive Creative Director: James McGrath Creative Director: Ant Keogh, James McGrath, Julian Schreiber Copywriter: Julian Schreiber Art Director: Tom Martin
Click for full credits Click for all One Show winners
Bronze Pencil Innovation in Advertising
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Executive Creative Director: James McGrath Creative Director: Ant Keogh, James McGrath, Julian Schreiber Copywriter: Julian Schreiber Art Director: Tom Martin
Click for all One Show winners
Bronze Pencil Innovation in Advertising
Support Scent
Brand: Guide Dogs Agency: BBDO, Melbourne, VIC Industry: Public interest & Non-profit Media: Direct Market
Click for full credits
Executive Creative Director: James McGrath Creative Director: Ant Keogh, James McGrath, Julian Schreiber Copywriter: Julian Schreiber Art Director: Tom Martin
Click for all One Show winners
Bronze Pencil Integrated Branding
NASCAR Sponsafier II 360o Campaign Brand: Toyota Agency: Saatchi & Saatchi, Los Angeles, CA Industry: Automotive & Services Media: Promotion & Event
Click for full credits
Creative Director: Andrew Christou, Mike McKay Copywriter: Eric Burnett, Randy Quan, Grant Smith Art Director: Rick Ardito, Abe Cortes, Nick Luckett
Click for all One Show winners
Watch the video
Bronze Pencil Integrated Branding
Watson
Brand: IBM Agency: Ogilvy, New York City, NY Industry: Professional & Public services Media: Miscellaneous
Click for full credits
Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Mark Girand, David Korchin, Jason Marks, Michael Paterson, Steve Simpson, Susan Westre Copywriter: Mark Girand, Steven Schroth, Niels Westra Art Director: Miles Gilbert, Michael Paterson Director: Paul Bozymowski
Click for all One Show winners
Watch the video
Bronze Pencil Magazine
Eighties
Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010
Click for full credits
Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Click for all One Show winners
Builders of tomorrow.
Bronze Pencil Magazine
Seventies
Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010
Click for full credits
Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Click for all One Show winners
Builders of tomorrow.
Bronze Pencil Magazine
Sixties
Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Print Published: Nov., 2010
Click for full credits
Executive Creative Director: Matthias Harbeck, Alex Schill Creative Director: Matthias Harbeck, Oliver Palmer, Alex Schill Copywriter: Frank Seiler Art Director: Julia Koch, Sandra Loibl, Franz Röppischer
Click for all One Show winners
Builders of tomorrow.
Bronze Pencil Magazine
Baby
Brand: Rolling Stone Agency: Ogilvy, Frankfurt/Main Industry: Media & Publishing Media: Print
Click for full credits
Chief Creative Officer: Dr. Stephan Vogel Executive Creative Director: Dr. Stephan Vogel Creative Director: Helmut Meyer, Dr. Stephan Vogel Copywriter: Taner Ercan, Dr. Stephan Vogel Art Director: Helmut Meyer, Eva Stetefeld Photography: Stockmaterial
Click for all One Show winners
Bronze Pencil Newspaper
Barbie
Brand: Chupa Chups Agency: DDB, Paris Industry: Confectionery & Snacks Media: Outdoor Published: Nov., 2009 Language: French
Click for full credits
Creative Director: Bertrand Pallatin Copywriter: Gwen Vatin Art Director: Sophie Montfort Photography: Nicolas Descottes
Click for all One Show winners
Bronze Pencil Non-Broadcast
Sony "The Rocket Project: We Have Lift-off" Brand: Sony Agency: 180 Los Angeles, Santa Monica, CA Industry: Electronics & Audio-Visual Media: Promotion & Event
Click for full credits
Creative Director: Amir Farhang, William Gelner, Gavin Lester, Ari Weiss Copywriter: Ben Barney Director: Andrew Fried
Click for all One Show winners
Watch the video
Bronze Pencil Out of Home
LOTUS T5
Brand: IBM Agency: Ogilvy, London (England) Industry: Electronics & Audio-Visual Media: Outdoor Creative Director: Emma de la Fosse, Pavlos Themistocleous, Charlie Wilson Copywriter: Katriona Gordon Art Director: Kristal Knight
Click for full credits Click for all One Show winners
Bronze Pencil Out of Home
LOTUS T5
Brand: IBM Agency: Ogilvy, London (England) Industry: Electronics & Audio-Visual Media: Outdoor Creative Director: Emma de la Fosse, Pavlos Themistocleous, Charlie Wilson Copywriter: Katriona Gordon Art Director: Kristal Knight
Click for full credits Click for all One Show winners
Bronze Pencil Out of Home
LOTUS T5
Brand: IBM Agency: Ogilvy, London (England) Industry: Electronics & Audio-Visual Media: Outdoor Creative Director: Emma de la Fosse, Pavlos Themistocleous, Charlie Wilson Copywriter: Katriona Gordon Art Director: Kristal Knight
Click for full credits Click for all One Show winners
Bronze Pencil Out of Home
LOTUS T5
Brand: IBM Agency: Ogilvy, London (England) Industry: Electronics & Audio-Visual Media: Outdoor Creative Director: Emma de la Fosse, Pavlos Themistocleous, Charlie Wilson Copywriter: Katriona Gordon Art Director: Kristal Knight
Click for full credits Click for all One Show winners
Bronze Pencil Out of Home
LOTUS T5
Brand: IBM Agency: Ogilvy, London (England) Industry: Electronics & Audio-Visual Media: Outdoor Creative Director: Emma de la Fosse, Pavlos Themistocleous, Charlie Wilson Copywriter: Katriona Gordon Art Director: Kristal Knight
Click for full credits Click for all One Show winners
Bronze Pencil Out of Home
Dogfight
Brand: TVNZ Agency: BBDO, Auckland Industry: Media & Publishing Media: Outdoor
Click for full credits
Executive Creative Director: Nick Worthington Creative Director: Nick Worthington Copywriter: Rebecca JohnsonPond, Kimberley Ragan Art Director: Rebecca JohnsonPond, Kimberley Ragan Photography: Stephen Langdon, Rajiv Raj Director: Lou Kuegler, Celeste Pulman
Click for all One Show winners
Watch the video
Bronze Pencil Public Service
The Bird
Brand: AdoptUsKids Agency: Kirshenbaum Bond + Partners, New York City, NY Industry: Public interest & Non-profit Media: TV & Cinema
Click for full credits
Creative Director: Chris Cereda, Izzy DeBellis Art Director: Greg Valvano Director: Jake Scheier
Click for all One Show winners
Watch the video
Bronze Pencil Public Service
Death Penalty Candles Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Direct Market Language: English
Click for full credits
Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Photography: Roger Turqueti
Click for all One Show winners
Bronze Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Print Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar
Click for full credits Click for all One Show winners
Bronze Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Print Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar
Click for full credits Click for all One Show winners
Bronze Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Print Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar
Click for full credits Click for all One Show winners
Bronze Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Print Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar
Click for full credits Click for all One Show winners
Bronze Pencil Public Service
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Print Creative Director: Bill Bruce, Greg Hahn, David Lubars Copywriter: Adam Reeves Art Director: Brandon Mugar
Click for full credits Click for all One Show winners
Bronze Pencil Small Space Print
Thabo
Brand: Resident Evil Agency: Y&R, Dubai Industry: Toys & Games Media: Print Market: United Arab Emirates Language: English
Click for full credits
Executive Creative Director: Michael Blore Creative Director: Michael Blore, Komal Bedi Sohal, Shahir Zag Copywriter: Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: Clive Stewart
Click for all One Show winners
Resident Evil. You are on the menu.
Bronze Pencil Small Space Print
Jackie
Brand: Resident Evil Agency: Y&R, Dubai Industry: Toys & Games Media: Print Market: United Arab Emirates Language: English
Click for full credits
Executive Creative Director: Michael Blore Creative Director: Michael Blore, Komal Bedi Sohal, Shahir Zag Copywriter: Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: Clive Stewart
Click for all One Show winners
Resident Evil. You are on the menu.
Bronze Pencil Small Space Print
Aziz
Brand: Resident Evil Agency: Y&R, Dubai Industry: Toys & Games Media: Print Market: United Arab Emirates Language: English
Click for full credits
Executive Creative Director: Michael Blore Creative Director: Michael Blore, Komal Bedi Sohal, Shahir Zag Copywriter: Shahir Zag Art Director: Komal Bedi Sohal, Shahir Zag Photography: Clive Stewart
Click for all One Show winners
Resident Evil. You are on the menu.