Branded Entertainment & Content Engagement Innovative Media Public Relations Audio Audio Technique Out of Home Content & Contact Print Print Technique
Branded Entertainment & Content
Gold
New York Writes Itself Brand: The Village Voice Agency: Leo Burnett, New York Industry: Media & Publishing Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Jay Benjamin Executive Creative Director: Kieran Antill, Michael Canning Copywriter: Simen Braathen Art Director: Stian Bugten Director: Stephen Bishop Seely
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Muscle Music Brand: Old Spice Agency: Wieden+Kennedy Industry: Beauty & Health Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Dan Wieden Executive Creative Director: Susan Hoffman, Joe Staples Creative Director: Craig Allen, Jason Bagley Copywriter: Andy Laugenour Art Director: Max Stinson Director: Tom Kuntz
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GT Academy USA Season 2 Brand: Nissan Agency: TBWA, Los Angeles Industry: Automotive & Services Media: Promotion & Event Market: United States
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Watch the video Creative Director: Karl Dunn, Tito Melega Copywriter: Alex Goulart Art Director: Joao Medeiros
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BETHESDA “DISHONORED CHAPTER TWO : THE HAND THAT FEEDS” Brand: Bethesda Agency: Psyop
Creative Director: Rokkan, Charles Bae Director: Jon Saunders
Industry: Toys & Games Media: TV & Cinema Market: United States
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Dishonored Prequel for Arkane Studios Brand: Bethesda Agency: Psyop
Creative Director: Rokkan, Charles Bae Director: Jon Saunders
Industry: Toys & Games Media: TV & Cinema Market: United States
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SNOOP DOGG'S SMOKABLE BOOK Brand: Snoop Dogg Agency: Pereira & O'Dell, San Francisco Industry: Tobacco & Smokers’ Requisites Media: Promotion & Event Market: United States
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Chief Creative Officer: PJ Pereira Creative Director: Paulo Coelho, Arício Fortes Copywriter: Arício Fortes, PJ Pereira Art Director: Paulo Coelho
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Macys Yes, Virginia The Musical Brand: Macy*s Agency: JWT, New York Industry: Retail & Distribution Media: Promotion & Event Market: United States
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Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Creative Director: Ryan Kutscher, Shayne Millington Copywriter: Ben Chiang, Justine Cotter, Raihana Halim Art Director: Ben Chiang, Justine Cotter, Raihana Halim
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Hot Wheels For Real Part II Brand: Hot Wheels Agency: Mistress, Venice Industry: Toys & Games Media: Promotion & Event Market: Italy
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Watch the video Creative Director: Damien Eley, Scott Harris Copywriter: Guy Helm Art Director: Elisa Tan
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Nature Valley Trail View Brand: Nature Valley Agency: McCann Erickson, New York Industry: Food Media: Cyber Market: United States Language: English
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Watch the video Chief Creative Officer: Linus Karlsson Executive Creative Director: Andreas Dahlqvist, Leslie Sims Creative Director: Mat Bisher, Jason Schmall
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Piano for Peace
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Brand: Steinway & Sons Agency: DDB, Dusseldorf Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Germany
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Chief Creative Officer: Eric Schoeffler Executive Creative Director: Dennis May Creative Director: Jan Propach, Holger Scheuermann Copywriter: Tobias Hecking, Michael Schilling Art Director: Christian Bültmann, Nadim Habib, Fabian Jung Director: Markenfilm, Martin Schoen
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The Candidate Brand: Heineken Agency: Publicis, Milan Industry: Alcoholic drinks Media: Promotion & Event Market: Italy
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Watch the video Creative Director: Coz Marketing, Bruno Bertelli, Cristiana Boccassini, Micha Schipper Copywriter: Michele Picci Art Director: Coz Marketing, Jorge Delgado, Marco Viganò
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Secret Agent
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Brand: Museum of Communism Agency: Y&R, Prague Industry: Culture, Recreation & Sport Media: Outdoor Market: Czech Republic
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Creative Director: Jaime Mandelbaum Copywriter: Marco Antonio do Nascimento, Mirek Pomikal Art Director: Marco Antonio do Nascimento, Matthew Edwards Director: Giulio De Blasio
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OK Go "Needing/Getting" Music Video Brand: Chevrolet Agency: Goodby Silverstein & Partners, San Francisco Industry: Automotive & Services Media: Promotion & Event Market: United States
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Executive Creative Director: Jamie Barrett, Hunter Hindman Creative Director: Andrew Bancroft, Joakim Borgström, Niklas Lilja Copywriter: Andrew Bancroft, Niklas Lilja, Brian L. Perkins Art Director: Joakim Borgström Director: Brian L. Perkins
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The Beauty Inside
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Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States
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Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Drake Doremus
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Rak'n'Roll Records - a Charity Record Label Brand: Rak'n'Roll Agency: Jung von Matt, Warsaw
Creative Director: Mikołaj Sadowski Art Director: Mikołaj Sadowski
Industry: Media & Publishing Media: Promotion & Event Market: United States
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Yes, Virginia The Musical Brand: Macy*s Agency: JWT, New York Industry: Retail & Distribution Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Creative Director: Ryan Kutscher, Shayne Millington Copywriter: Ben Chiang, Justine Cotter, Raihana Halim Art Director: Ben Chiang, Justine Cotter, Raihana Halim
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Every Beat Matters Integrated Campaign Brand: Save the Children Agency: BBDO, New York Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Toygar Bazarkaya Creative Director: Paul Vinod Copywriter: David Martin Art Director: Quoc Doan, James Kuczynski Director: The Fines
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Love in the end Brand: Lacta Agency: Ogilvy, Athens Industry: Confectionery & Snacks Media: Promotion & Event Market: Greece
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Watch the video Executive Creative Director: Panos Sambrakos Creative Director: Konstantina Chatzaki Copywriter: Franceska Galafti, Panagiotis Iosifelis Art Director: Konstantinos Penlidis Photography: Giorgos Papandrikopoulos Director: Vasilis Kehagias
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Silver
Bug Run Brand: Volkswagen Agency: DDB, Stockholm Industry: Automotive & Services Media: Promotion & Event Market: Sweden
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Watch the video Creative Director: Magnus Jakobsson, Fredrik Simonsson Copywriter: Stefan Gustafsson, Simon Higby, Martin Lindestaf Art Director: Gustav Holm
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Faile, Art Series
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Brand: New York City Ballet Agency: DDB, New York Industry: Culture, Recreation & Sport Media: Promotion & Event Market: United States
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Chief Creative Officer: Matt Eastwood, Menno Kluin Executive Creative Director: Menno Kluin Creative Director: Sean Labounty Copywriter: Rodrigo de Castro Art Director: João Unzer Director: Alec Helm
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OAK Reverse Robberies Brand: Oak Agency: The Monkeys, Sydney Industry: Food Media: Promotion & Event Market: Australia
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Watch the video Executive Creative Director: Justin Drape Creative Director: Scott Nowell, Noah Regan, Micah Walker Copywriter: Alex Derwin, Benn Sutton Art Director: Matt Heck Director: Jungle Boys, Abe Forsythe
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The Fountain of Electrolytenment Brand: Nestlé Agency: McCann Erickson, New York Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: United States
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Chief Creative Officer: Linus Karlsson Executive Creative Director: Andreas Dahlqvist, Craig Markus Creative Director: Daniel Kim, David Waraksa, Don Marshall Wilhelmi Copywriter: Don Marshall Wilhelmi Art Director: Design For Film, Danny Roberts, David Waraksa
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Fair Go Bro Brand: Virgin Agency: Havas, Sydney Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Australia
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Watch the video Executive Creative Director: Steve Coll, Kat Thomas Copywriter: Lucas Jatobá, Jack Nunn, Ben Pearce Art Director: Lucas Jatobá, Jack Nunn, Ben Pearce Director: Glue Society
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Pin Ball Park Brand: Ford Agency: Ogilvy, Paris Industry: Automotive & Services Media: Promotion & Event Market: France
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Watch the video Chief Creative Officer: Chris Garbutt Creative Director: Thierry Chiumino Copywriter: Benjamin Dessagne Art Director: Stephane Santana
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CP3 Cut Through LA Brand: Jordan Agency: Wieden+Kennedy, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Gagosian
Watch the video Chief Creative Officer:Â James Spindler Creative Director:Â Brent Eveleth
Brand: Gagosian Gallery Agency: @radical.media Industry: Culture, Recreation & Sport Media: Cyber Market: United States
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Iconoclasts - Season 6 Brand: Sundance Channel Agency: The Sundance Channel Industry: Media & Publishing Media: Promotion & Event
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Watch the video Art Director: Jace Ford Photography: Jonathan Furmanski, Luke McCoubrey, Rachel Morrison, Robert Richman Director: Joe Berlinger, Michael Bonfiflio, Bruce Sinofsky, Caroline Suh
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Nike+ Kinect Training Brand: Nike Agency: AKQA, London Industry: Apparel, Clothing & Footwear Media: Cyber Market: United Kingdom
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Team Spirit
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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: Promotion & Event Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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The Big Bones Expert Brand: Senckenberg Natural History Museum Agency: Saatchi & Saatchi, Frankfurt am Main Industry: Culture, Recreation & Sport Media: Outdoor Market: Germany
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Watch the video Executive Creative Director: Jorg Riommi Copywriter: Gisela Schmitz Art Director: André Sendel
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Lucky Cube with Maru Brand: Uniqlo Agency: Digitas, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Lincoln Bjorkman Executive Creative Director: Matt D'Ercole Creative Director: John Antoniello, Atit Shah, Jesse Suchmann Copywriter: Howard Mynt Art Director: Allyson Paisley, Kurtis Powers, Wheeler Preddy
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Bronze
MOBILE MEDIC
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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Get Away With It Brand: Jet Blue Agency: Mullen, Boston Industry: Transport & Tourism Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Mark Wenneker Executive Creative Director: Tim Vaccarino, Dave Weist Creative Director: Cliff Leicht, Wendy Leicht Copywriter: Cliff Leicht, Nick Olish, Jamie Rome Art Director: Eliana Perez De Gracia, Sung Ha, Wendy Leicht, Ryan Montgomery Director: Michael Sugarman
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Tree Concert
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Brand: BUND (Friends of the Earth Germany) Agency: BBDO, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Chief Creative Officer: Wolfgang Schneider Creative Director: Jan Harbeck Copywriter: Lukas Liske Art Director: Daniel Schweinzer
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Discovered
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Brand: Intel Agency: Amusement Park Entertainment, Santa Monica Industry: Electronics & Audio-Visual Media: Promotion & Event Market: United States
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Creative Director: Donna Lamar Copywriter: Poetri, Deirdre Smith Art Director: Jim Darling Director: Jaume Collet-Serra, Jaime Valdueza
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Reimagining Our Inspirations: The Story of #HelloAgain Brand: Lincoln Agency: Hudson Rouge, New York Industry: Automotive & Services Media: Promotion & Event Market: United States
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Chief Creative Officer: Jon Pearce Creative Director: José Funegra, Jason Koxvold Copywriter: José Funegra Art Director: Jill Lin Director: Chris Milk
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The Deepest Website Brand: Borjomi Agency: Ogilvy, Kiev Industry: Non-alcoholic drinks Media: Cyber Market: Ukraine
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Watch the video Creative Director: Alexandra Doroguntsova, Will Rust Copywriter: Evgeniya Dzyubenko Art Director: Taras Dzendrovskii, Dima Lebedev
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BUILT by eBay
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Brand: ebay Agency: Venables Bell & Partners, San Francisco Industry: Internet sites & Services Media: Cyber Market: United States
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The Magic Bow Brand: Coca-Cola Agency: Ogilvy, Bogota Industry: Non-alcoholic drinks Media: Promotion & Event Market: Colombia
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Watch the video Chief Creative Officer: John Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andrés Lamprea, Luis Ramírez, Iván Rivera, Camilo Ruano Copywriter: Jorge Villareal Art Director: Gabriel Escobar, Paola Galvis Photography: Jorge Oviedo Director: Pablo Flehner, Juan Rueda
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GE FOCUS FORWARD Short Films Big Ideas Brand: GE - General Electric Agency: Cinelan, New York Industry: Industrial & Agricultural Media: Promotion & Event Market: United States
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Vivid Memories Brand: Raum D Studio Agency: Ogilvy, Dusseldorf Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Chief Creative Officer: Stephan Vogel Executive Creative Director: Thomas Schwarz Creative Director: Andreas Steinkemper Copywriter: Kajo Strauch Art Director: Annika Fohler, Paul Kuna, Rouven Maccario
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THE KIWI SCEPTICS Brand: Air New Zealand Agency: Host, Sydney Industry: Transport & Tourism Media: Promotion & Event Published: Jun., 2012 Market: Australia
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Watch the video Executive Creative Director: Leslie Ali, Bob Mackintosh Creative Director: David Smith Copywriter: The Jamboree, Edwin Hughan, Kim Neidhardt, Matthew Ryan Art Director: Andrew Guirguis, Ciaran McCarthy Director: Leslie Ali
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Converse Color Reclaim Brand: Converse Agency: La Comunidad, Miami Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Joaquin Mollá, José Mollá Creative Director: Leo Prat, Ricky Vior Copywriter: Leo Prat, Ricky Vior Art Director: Segio Skarek
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Nike Barbershop
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Brand: Nike Agency: Leg, Paris Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: France
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The Polar Bears Movie Brand: Coca-Cola Agency: Creative Artists Agency, Los Angeles Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States
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The Audi Quattro Experience Brand: Audi Agency: Zulu Alpha Kilo, Toronto Industry: Automotive & Services Media: Cyber
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Watch the video Executive Creative Director: Zak Mroueh Creative Director: Shane Ogilvie Copywriter: Jon Webber Art Director: Simon Au Director: Tamir Moscovici
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The Horizons Project Brand: DuPont Agency: Ogilvy, New York
Watch the video Creative Director: Otto Bell Director: Abby Marks
Industry: Industrial & Agricultural Media: Promotion & Event Market: United States
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Thanks You Brand: ebay Agency: Digitas, San Francisco Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Eric Dean Creative Director: Adam Connelly, Amanda Hughes-Watkins Copywriter: Brian Button, Kris Kennedy Art Director: Kyle Erickson, Ryan Mastalerz, Jason Rosenberg Director: John X. Carey
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Engagement
Gold
TIGER ENERGY PLAYGROUND Brand: Kraft Agency: Saatchi & Saatchi, Manila Industry: Confectionery & Snacks Media: Ambient & Interactive Market: Philippines
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Executive Creative Director: Andrew Petch Creative Director: Greg Martin Copywriter: Paulo Agulto, Petra Magno Art Director: Milton Ganelo, Glenn Lalogan Director: Maine Gatbunton, Gen Lizares
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The Dove Ad Makeover Brand: Dove Agency: Ogilvy, London Industry: Beauty & Health Media: Cyber Market: United Kingdom
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Watch the video Chief Creative Officer: Gerry Human Creative Director: Ivan Pols Copywriter: Laura Rogers, Margo Young Art Director: Trevallyn Hall, Stephanie Symonds
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The Gnome Experiment Brand: Kern & Sohn Agency: Ogilvy, London Industry: Professional & Public services Media: Promotion & Event Market: United Kingdom
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Watch the video Executive Creative Director: Emma de la Fosse, Charlie Wilson Creative Director: Graham Jenks, James Nester Copywriter: James Nester Art Director: Nick Hearne, Graham Jenks Photography: Piet Johnson
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Save 11 Brand: Allstate Agency: Leo Burnett, Chicago Industry: Financial & Legal services Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman Creative Director: Jeff Breacker, John Kistner, Tony Pawela, Jo Shoesmith Copywriter: John Kistner, Jo Shoesmith Director: Starcom Mediavest Group, Kira Clifton
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Silver
LOOK BLOCK
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Brand: C&A Agency: DDB, Sao Paulo Industry: Apparel, Clothing & Footwear Media: Direct Market Market: Brazil
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Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Cristian Mazzeo, Moacyr Netto, Ricardo Tronquini Copywriter: Vinicius Malinoski, Helio Marques, Marcelo Pascoa Art Director: Marcelo Bruzzesi, Caio Cardoso, Estela Padilha, Julia Rivetti
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Lend Your Leg 2012 Brand: International Day For Mine Awareness Agency: proximity, Bogota Industry: Public interest & Non-profit Media: Promotion & Event Market: Colombia
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Watch the video Creative Director: Alejandro Mesa, Pablo Wills Copywriter: Emilio Mutis Art Director: Martha Montenegro
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Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Promotion & Event Market: Russia
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Watch the video Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannykh, Dmitry Maslakov
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You have 70 seconds Brand: Coca-Cola Agency: Duval Guillaume, Antwerp Industry: Non-alcoholic drinks Media: Promotion & Event Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Ralf De Houwer, Dries de Wilde Art Director: Jonas Caluwe Director: Cecilia Verheyden
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MOBILE MEDIC
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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A barrel for everybody with the name Maes Brand: Maes Agency: TBWA, Brussels Industry: Alcoholic drinks Media: Cyber Market: Belgium
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Creative Director: Jan Macken, Gert Pauwels Copywriter: Chiara De Decker, Jasper Declercq, Pol Sierens, Geert Verdonck Art Director: Menno Buyl, Ivo Mertens
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Bridge of Life Brand: Samsung Agency: Cheil, Seoul Industry: Financial & Legal services Media: Ambient & Interactive Market: South Korea
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Watch the video Executive Creative Director: Thomas Hongtack Kim Creative Director: Joohoon Lee Copywriter: Yongkyu Choi, Yukyung Joo, Byoung-hee Kang, Dongwook Kim, Youngjun Kim, Jieun Park Art Director: Jiyeon Choi, Jaeyeon Kim, Minjoo Kim, Chaehoon Lee, Hyungkyun Oh, Jinwoo Ryu Photography: Planet W Director: Jaechul Lee, Yunsung So
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The Complete Spot Challenge Brand: Gagosian Gallery Agency: Mother, New York Industry: Culture, Recreation & Sport Media: Cyber Market: United States
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Moving the store Brand: IKEA Agency: SMFB, Oslo Industry: House, Garden & Pets Media: Ambient & Interactive Market: Norway
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Watch the video Copywriter: Hans Magne Ekre, Alexander Gjersoe Art Director: Hans Magne Ekre, Alexander Gjersoe
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Volunteer to promote volunteering Brand: SEEK Volunteer Agency: Leo Burnett, Melbourne Industry: Public interest & Non-profit Media: Promotion & Event Market: Australia
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Executive Creative Director: Jason Williams Creative Director: Andrew Woodhead Copywriter: Andrew Woodhead Art Director: Justin Nagorcka
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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: TV & Cinema Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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RECIPE RECEIPT Brand: Hellmann's Agency: Ogilvy, Sao Paulo Industry: Food Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho, Eduardo Marques Copywriter: Claudio Lima, Ricardo Lins, Eduardo Marques Art Director: Raphael Lucone, Guilherme Nobrega, Rafael Rizuto Director: Georgia Guerra Peixe, Giuliano Saade
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IMMORTAL FANS
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Brand: Sport Club do Recife Agency: Ogilvy, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Paco Conde Art Director: Joáo Coutinho
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Bronze
The biggest champions league final of all time. Brand: adidas Agency: Heimat, Berlin Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: Germany
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Rescue Radio Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Promotion & Event Market: United Arab Emirates
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Watch the video Executive Creative Director: Steve Hough Creative Director: Ben Knight, Ramzi Moutran Copywriter: Logan Allason, Sascha Kuntze, Ali Mokdad, James Purdie
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The bread of memory Brand: Amia Agency: Ogilvy, Buenos Aires Industry: Public interest & Non-profit Media: Promotion & Event Market: Argentina
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Watch the video Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Lucas Antunes, Tomás Gianelli Art Director: Daniel Corrêa, Maximiliano Elbo
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Brasileira Filmes, Vetor Zero, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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DONATION GLASSES Brand: Pedigree Agency: BBDO, Auckland Industry: House, Garden & Pets Media: Promotion & Event Market: New Zealand
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Watch the video Creative Director: Levi Slavin Copywriter: Levi Slavin Art Director: Ross Mcgarva, Jae Morrison Director: Nic Finlayson
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Take a look at Brussels Brand: SNCF Agency: TBWA, Boulogne-Billancourt Industry: Transport & Tourism Media: Ambient & Interactive Published: Aug., 2012 Market: France Language: French
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Watch the video Chief Creative Officer: Eric Holden, Rémi Noël, Philippe Simonet Executive Creative Director: Franck Botbol, Hugues Cholez, Eric Holden, Rémi Noël, Philippe Simonet Creative Director: Franck Botbol, Hugues Cholez Copywriter: Nicolas Roncerel Art Director: Jérémy Armand Director: Franck Cimière
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RUGBEER Brand: Salta Agency: Ogilvy, Buenos Aires Industry: Catering industry Media: Outdoor Market: Argentina
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Watch the video Chief Creative Officer: Gastón Bigio Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Diego Bertagni, Martín Garrocho, Ignacio Jardon, Gastón Schaefer Copywriter: Ignacio Jardon Art Director: Diego Bertagni
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Discount Double Check Brand: State Farm Insurance Agency: DDB, Chicago Industry: Financial & Legal services Media: Promotion & Event Market: United States
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Who Cares?
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Brand: Swedish Armed Forces Agency: DDB, Stockholm Industry: Professional & Public services Media: Promotion & Event Market: Sweden
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Creative Director: Magnus Jakobsson, Fredrik Simonsson Copywriter: Martin Lundgren, Jeff Salomonsson Art Director: Lisa Granberg, Daniel Mencak
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OREO Daily Twist Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Promotion & Event Market: United States
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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer
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Hero Time
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Brand: News Queensland Bridge to Brisbane Charity Run Agency: Junior, Brisbane
Creative Director: Jonathan Drapes Copywriter: Jonathan Drapes, Kirsten Twigg Art Director: Simon Buutveld
Industry: Public interest & Non-profit Media: Promotion & Event Market: Australia
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Read Facebook? Readbook! Brand: EMPIK Agency: Y&R, Warsaw Industry: Internet sites & Services Media: Cyber Market: Poland
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Watch the video Creative Director: Ryszard Sroka Copywriter: Edyta Kotowicz Art Director: Wojtek Michalak
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Yes, Virginia The Musical Brand: Macy*s Agency: JWT, New York Industry: Retail & Distribution Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Creative Director: Ryan Kutscher, Shayne Millington Copywriter: Ben Chiang, Justine Cotter, Raihana Halim Art Director: Ben Chiang, Justine Cotter, Raihana Halim
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Cole Haan: #Don'tgohome Brand: Cole Haan Agency: BBH, New York Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: United States
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THE BLUEMOTION LABEL Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Promotion & Event Market: South Africa
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Watch the video Executive Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather
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Hijack
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Brand: Meat Pack Agency: Saatchi & Saatchi, Guatemala Industry: Apparel, Clothing & Footwear Media: Cyber Market: Guatemala
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Chief Creative Officer: Miguel Mayen Creative Director: Jonathan Deleon, Marcopolo Ramirez Art Director: Rodrigo Fernandez, Rodolfo Rivera Photography: Guiseppe Badalamenti, Rodolfo Rivera Director: Folk Warehouse / Kino, Rodolfo Rivera
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Innovative Media
Gold
Dumb Ways to Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Brasileira Filmes, Vetor Zero, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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MOBILE MEDIC
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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Rescue Radio Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Promotion & Event Market: United Arab Emirates
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Watch the video Executive Creative Director: Steve Hough Creative Director: Ben Knight, Ramzi Moutran Copywriter: Logan Allason, Sascha Kuntze, Ali Mokdad, James Purdie
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YOU'RE NOT YOU WHEN YOU'RE HUNGRY Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Cyber Market: United Kingdom
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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Silver
Roti Brand: Lifebuoy Agency: Ogilvy, Mumbai Industry: Public interest & Non-profit Media: Miscellaneous Published: Jan., 2013 Market: India Language: Hindi
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Watch the video Executive Creative Director: Vipul Salvi Creative Director: Aarti Nichlani Art Director: Shripad Paturkar, Sanjeev Singh Director: Vishal Mangalorkar
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Roachville - The Bedroom Brand: Doom Fogger Agency: TBWA, Johannesburg Industry: House, Garden & Pets Media: Outdoor Published: May., 2012 Market: South Africa
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Watch the video Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott Director: Rowan Cloete
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Days of Hope Brand: Samusocial Agency: Saatchi & Saatchi, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Executive Creative Director: Veljko Golubovic, Oliver Kapusta, Johan H. Ohlson, Max Olech Creative Director: Jurg Aemmer, Dragana Petkovic, Anne Petri, Zarko Veljkovic Copywriter: Felix Freese, Tanya Moseeva, Kathrin Schaller, Nikola Zmajevic Art Director: Christopher Jones, Frédéric Nogier, Anna Pushkareva
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A Crash Course to Shine Brand: Volkswagen Agency: DDB, Berlin Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany
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Watch the video Chief Creative Officer: Eric Schoeffler Creative Director: Nils Haseborg, Marc Isken Copywriter: Valerie Von Meiss Art Director: Lilli Langenheim
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Bronze
World's Most Valuable Social Network Brand: Missing Children Society of Canada Agency: Grey, London Industry: Public interest & Non-profit Media: Cyber Market: United Kingdom
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Copywriter: Marshneill Abraham, James Ansley Art Director: Todd Lawson, Yusong Zhang
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Call Girl Brand: Prime Television Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton
Industry: Media & Publishing Media: Radio Market: New Zealand
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The Oreo Blackout Tweet Brand: Oreo Agency: 360i, New York Industry: Confectionery & Snacks Media: Cyber Market: United States
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Chief Creative Officer: Adam Kerj Creative Director: Adam Gloo, Michael Nuzzo Copywriter: Nick Bayne, Nick Panyotopoulus Art Director: Roberto Salas
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Launch site on Ebay Agency: Forsman & Bodenfors, Goteborg Industry: Automotive & Services Media: Cyber Market: Sweden
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Watch the video Copywriter: Björn Engström, Eva Råberg, Martin Ringqvist Art Director: Andes Eklind, Sophia Lindholm
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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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Hashtag Killer Case Brand: WaterIsLife.com Agency: DDB, New York Industry: Public interest & Non-profit Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Director: Alec Helm
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Miele - Tunnel
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Brand: Miele Agency: McCann-Erickson, Bratislava Industry: House, Garden & Pets Media: Ambient & Interactive Market: Slovakia
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Creative Director: Boris Prexta, Vlado Slivka Copywriter: Juraj Stehlik Art Director: Peter Brusko
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Public Relations
Grand
Bridge of Life Brand: Samsung Agency: Cheil, Seoul Industry: Financial & Legal services Media: Ambient & Interactive Market: South Korea
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Watch the video Executive Creative Director: Thomas Hongtack Kim Creative Director: Joohoon Lee Copywriter: Yongkyu Choi, Yukyung Joo, Byoung-hee Kang, Dongwook Kim, Youngjun Kim, Jieun Park Art Director: Jiyeon Choi, Jaeyeon Kim, Minjoo Kim, Chaehoon Lee, Hyungkyun Oh, Jinwoo Ryu Photography: Planet W Director: Jaechul Lee, Yunsung So
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Gold
Smoking Kid
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Brand: Thai Health Promotion Foundation Agency: Ogilvy, Bangkok Industry: Public interest & Non-profit Media: Promotion & Event Market: Thailand
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Executive Creative Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn Creative Director: Taewit Jariyanukulpan, Prasert Vijitpawan Copywriter: Denchai Kheereerak, Kris Garford Spindler Art Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Asawin Tejasakulsin Director: Kittithat Tangsirikit
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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Driving Dogs Brand: SPCA Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok
Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand
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THE MOST POPULAR SONG Brand: Banco Popular de Puerto Rico Agency: JWT, San Juan Industry: Financial & Legal services Media: Promotion & Event Market: Puerto Rico
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Watch the video Creative Director: Miguel Fernández, Lixaida Lorenzo, Johanna Santiago, Manuel Torres Copywriter: Gabriela Bonilla, Lixaida Lorenzo, Pablo Torres Art Director: Juan Carlos Montes, Johanna Santiago, Obed Varela, Daniel Vicente
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Ozu ''The Game Of Your Life'' Brand: OzU University Agency: 41? 29!, Istanbul Industry: Education Media: Promotion & Event Market: Turkey
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Silver
Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Promotion & Event Market: Russia
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Watch the video Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannykh, Dmitry Maslakov
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Rise Industry: Student works Media: TV & Cinema
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Watch the video Director:Â Gevorg Karensky
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Be My Guest Brand: KLM Agency: DDB, Amstelveen Industry: Transport & Tourism Media: Ambient & Interactive Market: Netherlands Language: English
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Watch the video Creative Director: Sanne Braam, Olaf van der Geld Copywriter: Sharon Cleary, Paul Fraser Art Director: Keith Kornson, Christopher Pugmire, Olaf van der Geld Photography: Bert Teunissen
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Tree Concert
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Brand: BUND (Friends of the Earth Germany) Agency: BBDO, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Chief Creative Officer: Wolfgang Schneider Creative Director: Jan Harbeck Copywriter: Lukas Liske Art Director: Daniel Schweinzer
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THE NAKED MAN
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Brand: La Redoute Agency: BBDO, Boulogne-Billancourt Industry: Retail & Distribution Media: Cyber Market: France Language: English
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Executive Creative Director: Matthieu Elkaïm Creative Director: Olivier Lefebvre, Benjamin Marchal Art Director: Ronan Coursin
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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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Hover Car
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Brand: Volkswagen Agency: Proximity, Beijing Industry: Automotive & Services Media: Promotion & Event Market: China
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The Node Pole Brand: The Node Pole Agency: Prime, Stockholm Industry: Public interest & Non-profit Media: Promotion & Event Market: Sweden
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Watch the video Creative Director: Tom Beckman Copywriter: Devi Brunson Art Director: Fredrik Olsson
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#MILLIONHOODIES FOR TRAYVON MARTIN Brand: The Parks & Crump Law Firm Agency: McCann Erickson, New York Industry: Financial & Legal services Media: Promotion & Event Market: United States
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Chief Creative Officer: Linus Karlsson Executive Creative Director: Andreas Dahlqvist
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Plumbers Without Borders Brand: Comfort Agency: Prime, Stockholm Industry: Public interest & Non-profit Media: Promotion & Event Market: Sweden
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Watch the video Creative Director: Tom Beckman Copywriter: Johan Larsson Art Director: Viktor Brittsjö Photography: Freelance, Fredrik Persson
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Days of Hope Brand: Samusocial Agency: Saatchi & Saatchi, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Executive Creative Director: Veljko Golubovic, Oliver Kapusta, Johan H. Ohlson, Max Olech Creative Director: Jurg Aemmer, Dragana Petkovic, Anne Petri, Zarko Veljkovic Copywriter: Felix Freese, Tanya Moseeva, Kathrin Schaller, Nikola Zmajevic Art Director: Christopher Jones, Frédéric Nogier, Anna Pushkareva
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Waiting. For seven years. Brand: For Life - For Organ Donation Agency: Ogilvy, Frankfurt am Main Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Chief Creative Officer: Stephan Vogel Executive Creative Director: Tim Stuebane, Birgit Van Den Valentyn Copywriter: Anke Roell Art Director: Matthias Bauer, Johannes Jost Director: Thomas Bausenwein
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The worlds most powerful banner Brand: Neckermann Agency: Ogilvy, Frankfurt am Main Industry: Retail & Distribution Media: Promotion & Event Market: Germany
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Matthias Storath Creative Director: Helmut Meyer Copywriter: Stephan Vogel
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Bronze
Amex Sync Show
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Brand: American Express Agency: Digitas, New York Industry: Financial & Legal services Media: Promotion & Event Market: United States
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THEATRE RIGIBLICK ANNUAL BUSINESS REPORT Brand: Theatre Rigiblick Agency: DraftFCB, Zurich Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Switzerland
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Executive Creative Director: Dennis Lueck Copywriter: Tizian Walti Art Director: Frédéric Nogier Director: Daniel Rohr
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Not One Bullet More Brand: Puerto Rico Police Department Agency: Tere Suárez Industry: Professional & Public services Media: Promotion & Event
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Watch the video Creative Director: Alice Quilichini Copywriter: Dagmar Rodríguez Art Director: Raúl Cosculluela, Jean Paul Miró
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The bread of memory Brand: Amia Agency: Ogilvy, Buenos Aires Industry: Public interest & Non-profit Media: Promotion & Event Market: Argentina
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Watch the video Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Lucas Antunes, Tomás Gianelli Art Director: Daniel Corrêa, Maximiliano Elbo
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The Ice Record Project Brand: Shout Out Louds Agency: TBWA, Stockholm Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Sweden
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Watch the video Creative Director: Kalle Widgren Art Director: Martin Baude, Alexander Fredlund, Andre Persson
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Laws of nurture
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Brand: KFO Agency: Prime, Stockholm Industry: Public interest & Non-profit Media: Promotion & Event Market: Sweden
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ECLIPSE LIVE FROM FUJIYAMA Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Promotion & Event Market: Japan
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CataCombo Sound System Brand: CataCombo Agency: Åkestam Holst, Stockholm Industry: Electronics & Audio-Visual Media: Promotion & Event Market: Sweden
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Watch the video Executive Creative Director: Andreas Ullenius Copywriter: Joakim Labraaten Art Director: Lars Holthe
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Built By Heart Brand: Chobani Yogurt Agency: Leo Burnett, New York
Watch the video Art Director:Â Stian Bugten
Industry: Food Media: Promotion & Event Market: United States
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#MILLIONHOODIES FOR TRAYVON MARTIN Brand: The Parks & Crump Law Firm Agency: McCann Erickson, New York Industry: Financial & Legal services Media: Promotion & Event Market: United States
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Chief Creative Officer: Linus Karlsson Executive Creative Director: Andreas Dahlqvist
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Frankfurt is building the new Staedel Brand: Staedel Museum Agency: Ogilvy, Frankfurt am Main Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Germany
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Chief Creative Officer: Stephan Vogel Creative Director: Helmut Meyer, Stephan Vogel Copywriter: Stephan Vogel Art Director: Helmut Meyer
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Every Beat Matters Integrated Campaign Brand: Save the Children Agency: BBDO, New York Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Toygar Bazarkaya Creative Director: Paul Vinod Copywriter: David Martin Art Director: Quoc Doan, James Kuczynski Director: The Fines
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Audio
Gold
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Shoes Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez
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Roll Call Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez
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Silver
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Polyphony Radio Brand: Polyphony Agency: Gyro, New York Industry: Media & Publishing Media: Radio Market: United States
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Executive Creative Director: Keith Loell Creative Director: Paul Hackett, Eric Houseknecht Copywriter: Paul Hackett, Eric Houseknecht
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Cinco Brand: Dos Equis Agency: Euro RSCG, New York Industry: Alcoholic drinks Media: Radio Market: United States Language: English
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Creative Director: Jeff Kling Art Director: Brandon Handerson, Karl Lieberman Director: Steve Miller
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Thunder Brand: Dos Equis Agency: Euro RSCG, New York Industry: Alcoholic drinks Media: Radio Market: United States Language: English
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Creative Director: Jeff Kling Art Director: Brandon Handerson, Karl Lieberman Director: Steve Miller
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Elves Brand: Dos Equis Agency: Euro RSCG, New York Industry: Alcoholic drinks Media: Radio Market: United States Language: English
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Creative Director: Jeff Kling Art Director: Brandon Handerson, Karl Lieberman Director: Steve Miller
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Bronze
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Look Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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Boop Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez
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Heart Tokens Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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Rescue Radio - Sinhalese Rescue Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates
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Executive Creative Director: Steve Hough Creative Director: Ben Knight, Ramzi Moutran Copywriter: Logan Allason, Dylan Kidson, Sascha Kuntze, Ali Mokdad, James Purdie
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WINDOWS DOWN, MOODS UP Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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Abbreviation Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez
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Audio Technique
Bronze
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Nike Free - "I Would Run to You" Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Radio Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte, Bryan Ray Turcotte Copywriter: Reuben Hower Art Director: Stuart Brown
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The Beat Behind the Song Brand: Save the Children Agency: BBDO, New York Industry: Public interest & Non-profit Media: Radio Market: United States
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Out of Home
Gold
1942 LOVERS Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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QUEEN MAO Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India
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Watch the video Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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1992 RAPPER Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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1956 DANCING Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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SCRABBLE TALES Brand: Scrabble Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Ambient & Interactive Market: Guatemala
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Watch the video Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Otto Gramajo Art Director: Fernando Mira Photography: Politronix Animation, Javier Escobar
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Rainstorm Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
1965 MINISKIRT Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
The Other Side Project Brand: HomePro Agency: BBDO, Bangkok Industry: House, Garden & Pets Media: Outdoor Market: Thailand
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Watch the video Chief Creative Officer: Sutthisak Sucharittanonta Creative Director: Chalit Manuyakorn, Suthisak Sucharittanonta Copywriter: Thasorn Boonyanate, Chalit Manuyakorn, Suthisak Sucharittanonta Art Director: Rook Floro, Apichai Inthutsingh, Suthisak Sucharittanonta Director: Thasorn Boonyanate
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FRANKLIN GANDHI Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India
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Watch the video Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Kiss Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
Volunteer Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
#COKEHANDS
Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long
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LINCOLN FAHD Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India
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Watch the video Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Silver
My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Brasileira Filmes, Vetor Zero, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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Faile, Art Series
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Brand: New York City Ballet Agency: DDB, New York Industry: Culture, Recreation & Sport Media: Promotion & Event Market: United States
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Chief Creative Officer: Matt Eastwood, Menno Kluin Executive Creative Director: Menno Kluin Creative Director: Sean Labounty Copywriter: Rodrigo de Castro Art Director: João Unzer Director: Alec Helm
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MOBILE MEDIC
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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MUM DAD IOU MUM DAD IOU Plan your gap year with the world's largest online travel agency. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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Queen Mao
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Mobile Medic
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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PIE CHART
Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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Lennon Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Print Market: Argentina
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Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano
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Ideas change this world. Spread them.
Luther King Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Print Market: Argentina
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Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano
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Ideas change this world. Spread them.
PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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Roachville - The Bedroom Brand: Doom Fogger Agency: TBWA, Johannesburg Industry: House, Garden & Pets Media: Outdoor Published: May., 2012 Market: South Africa
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Watch the video Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott Director: Rowan Cloete
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Lincoln Fahd
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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ALI Brand: Getty Images Agency: BBDO, Sao Paulo Industry: Professional & Public services Media: Outdoor Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ricardo Wolff Art Director: Guiga Giacomo, Marcos Kotlhar
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Evita Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Print Market: Argentina
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Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano
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Ideas change this world. Spread them.
ROBBERY Brand: Freddo Agency: Y&R, Buenos Aires Industry: Confectionery & Snacks Media: Outdoor Market: Argentina
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Executive Creative Director: Martín Mercado Creative Director: Martín Goldberg, Darío Rial, Diego Tuya Copywriter: Juan Ignacio Galardi Art Director: Gonzalo Fernández Photography: Buena Vista Fotografia
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TEDX HAIRDRESSERS Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Argentina
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Watch the video Executive Creative Director: Gastón Bigio, Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patrcio Elfi Copywriter: Ignacio Vara Art Director: Nicolás Flota
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Harry Potter Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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THE POWER OF A COIN Brand: Bischoefliches Hilfswerk Misereor Agency: Kolle Rebbe, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Creative Director: Matthias Erb, Rolf Leger Copywriter: Sascha Petersen Art Director: Matthias Grotter, Felix Schulz
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Franklyn Gandhi
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Bronze
Eating Out, Fruit bat Fruit bad soup: A gourmet treat on the Island of Palau. Adventure rating: 10/10
Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Market: United Arab Emirates Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: James Day Photography, James Day
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Park Assist Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English
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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert
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BIG BANG! Brand: Lego Agency: Ogilvy, San Jose Industry: Toys & Games Media: Outdoor Market: Costa Rica
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Chief Creative Officer: Nicolás Schumacher Creative Director: Santiago Cardone, Gerardo Valerio, Ronny Villalobos Copywriter: Wooki Colectivo, Nicolás Schumacher Art Director: Juan Carlos Ramos, Gerardo Valerio
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Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Promotion & Event Market: Russia
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Watch the video Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannykh, Dmitry Maslakov
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TERRAIN Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore
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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng
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Eating Out, Sago worms Stir Fried Sago Worms: A popular breakfast dish in the Jungles of Borneo. Adventure rating: 7/10
Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Market: United Arab Emirates Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: James Day Photography, James Day
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Bikers-Police Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English
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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert
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CokeSanta
Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long
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Fat
Brand: Mercedes-Benz Agency: Ogilvy, Bogota Industry: Automotive & Services Media: Print Published: Dec., 2012 Market: Colombia Language: English Chief Creative Officer: John Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andres Astorquiza, Julian Gutierrez Copywriter: Juan Cardenas, Julian Gutierrez Art Director: Andres Astorquiza, Juanita Delvasto, Esteban Márquez, Juan Pachón
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Boat Brand: Audi Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Art Director: Diego Lauton
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Dentist Brand: Water is Life Agency: DDB, New York Industry: Public interest & Non-profit Media: Print Market: United States
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Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Photography: JT Elbracht, Alec Helm
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I hate waiting a full six months before the dentist will clean my teeth again. Donate to help solve real problems.
Eating Out, Goaliath Tarantula Toasted Goliath Tarantula: A favourite snack for children in the Orinoco River Basin. Adventure rating: 8/10
Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Market: United Arab Emirates Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: James Day Photography, James Day
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Dog Brand: Mercedes-Benz Agency: Ogilvy, Bogota Industry: Automotive & Services Media: Print Published: Dec., 2012 Market: Colombia Language: English
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Chief Creative Officer: John Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andres Astorquiza, Julian Gutierrez Copywriter: Juan Cardenas, Julian Gutierrez Art Director: Andres Astorquiza, Juanita Delvasto, Esteban Márquez, Juan Pachón
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Movie Brand: Water is Life Agency: DDB, New York Industry: Public interest & Non-profit Media: Print Market: United States
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Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Photography: JT Elbracht, Alec Helm
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Sat in the front row of a movie theater and now my neck is sore. Donate to help solve real problems.
EAGLE Brand: Audi Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Art Director: Diego Lauton
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Car Jack-Glass Truck Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English
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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert
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Eating Out, Wildebeest eyeballs Stewed Wildebeest Eyeballs: A tribal delicacy served at weddings in the Namibian Bush. Adventure rating: 9/10
Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Market: United Arab Emirates Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: James Day Photography, James Day
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Grapefruit Brand: Water is Life Agency: DDB, New York Industry: Public interest & Non-profit Media: Print Market: United States
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Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Photography: JT Elbracht, Alec Helm
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I accidentally cut my grapefruit on the wrong axis. Donate to help solve real problems.
How to make a bomb Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Print Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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The world has less time left. Travel now.
CITYSCAPE Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore
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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng
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ARM LEG ARM LEG Two things our flight & hotel deals won't cost you. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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Coffee Cart Brand: YWCA Agency: DDB, Auckland Industry: Public interest & Non-profit Media: Ambient & Interactive Market: New Zealand
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Watch the video Executive Creative Director: Andy Fackrell Creative Director: Steve Kane Copywriter: Simone Louis, Jonathan McMahon Art Director: Lisa Fedyszyn, Toby Morris
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Who Cares?
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Brand: Swedish Armed Forces Agency: DDB, Stockholm Industry: Professional & Public services Media: Promotion & Event Market: Sweden
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Creative Director: Magnus Jakobsson, Fredrik Simonsson Copywriter: Martin Lundgren, Jeff Salomonsson Art Director: Lisa Granberg, Daniel Mencak
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ROAD MAP Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore
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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng
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+ ARTE Brand: Brazilian Academy of Art Agency: DDB, Sao Paulo Industry: Education Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Gustavo Victorino Copywriter: Tomas Correa, Antero Neto Art Director: Mozar Gudin, Gustavo Victorino
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NUCLEAR REACTOR Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Print Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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AK-47 Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Print Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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The world has less time left. Travel now.
Happy meal Brand: Water is Life Agency: DDB, New York Industry: Public interest & Non-profit Media: Print Market: United States
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Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Photography: JT Elbracht, Alec Helm
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My son got the wrong toy in his happy meal. Donate to help solve real problems.
Engen Fire Blanket Calender Brand: Engen Agency: DraftFCB, Cape Town Industry: Automotive & Services Media: Ambient & Interactive Market: South Africa
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Watch the video Chief Creative Officer: Brett Morris Executive Creative Director: Mike Barnwell Creative Director: Shani Ahmed, Paul Carstens Copywriter: Aaron Harris Art Director: Aaron Harris, Sharleen Hollick, Anna Marjoribanks
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MONKEY Brand: Audi Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Art Director: Diego Lauton
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Adherence by quattro.
Double Ball Brand: Powerade Agency: Ogilvy, Bogota Industry: Non-alcoholic drinks Media: Outdoor Market: Colombia
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Watch the video Chief Creative Officer: Juan Pablo Alvarez, John Raul Forero Creative Director: Diego Cardenas, Mauricio Guerrero, Juan Jose Posada, Luis Ramírez, Iván Rivera, Camilo Ruano Copywriter: Iván Mejia, Daniel Rincon, Jorge Villareal Art Director: Andrés Lamprea, Camilo Ruano
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Content & Contact
Grand
VIRTUAL 2PAC FOR COACHELLA Brand: Dr. Dre Agency: Chronic Touring, Los Angeles Industry: Culture, Recreation & Sport Media: Promotion & Event Market: United States
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Chief Creative Officer: Ed Ulbrich Creative Director: Philip Atwell, Dylan Brown Copywriter: Philip Atwell, Dylan Brown Director: Philip Atwell
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Watch the video
Gold
Driving Dogs Brand: SPCA Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok
Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand
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Hot Wheels For Real Part II Brand: Hot Wheels Agency: Mistress, Venice Industry: Toys & Games Media: Promotion & Event Market: Italy
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Watch the video Creative Director: Damien Eley, Scott Harris Copywriter: Guy Helm Art Director: Elisa Tan
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Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Promotion & Event Market: Peru
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Watch the video Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio
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Band-Aid Magic Vision Brand: Band-Aid Agency: JWT, New York Industry: House, Garden & Pets Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Executive Creative Director: Eric Weisberg Creative Director: Rachael Birnbaum, Yana Hunt, Josh Shabtai Copywriter: Rachel Birnbaum Art Director: Bianca Guimaraes
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Nike+ FuelBand
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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison
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Yes, Virginia The Musical Brand: Macy*s Agency: JWT, New York Industry: Retail & Distribution Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Creative Director: Ryan Kutscher, Shayne Millington Copywriter: Ben Chiang, Justine Cotter, Raihana Halim Art Director: Ben Chiang, Justine Cotter, Raihana Halim
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Days of Hope Brand: Samusocial Agency: Saatchi & Saatchi, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Executive Creative Director: Veljko Golubovic, Oliver Kapusta, Johan H. Ohlson, Max Olech Creative Director: Jurg Aemmer, Dragana Petkovic, Anne Petri, Zarko Veljkovic Copywriter: Felix Freese, Tanya Moseeva, Kathrin Schaller, Nikola Zmajevic Art Director: Christopher Jones, Frédéric Nogier, Anna Pushkareva
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Silver
Rescue Radio Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Promotion & Event Market: United Arab Emirates
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Watch the video Executive Creative Director: Steve Hough Creative Director: Ben Knight, Ramzi Moutran Copywriter: Logan Allason, Sascha Kuntze, Ali Mokdad, James Purdie
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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THE MOST POPULAR SONG Brand: Banco Popular de Puerto Rico Agency: JWT, San Juan Industry: Financial & Legal services Media: Promotion & Event Market: Puerto Rico
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Watch the video Creative Director: Miguel Fernández, Lixaida Lorenzo, Johanna Santiago, Manuel Torres Copywriter: Gabriela Bonilla, Lixaida Lorenzo, Pablo Torres Art Director: Juan Carlos Montes, Johanna Santiago, Obed Varela, Daniel Vicente
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The Candidate Brand: Heineken Agency: Publicis, Milan Industry: Alcoholic drinks Media: Promotion & Event Market: Italy
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Watch the video Creative Director: Coz Marketing, Bruno Bertelli, Cristiana Boccassini, Micha Schipper Copywriter: Michele Picci Art Director: Coz Marketing, Jorge Delgado, Marco Viganò
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OREO Daily Twist Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Promotion & Event Market: United States
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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer
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Bronze
Golden Chains
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Brand: ALB Agency: BBDO, Boulogne-Billancourt Industry: Culture, Recreation & Sport Media: Cyber Market: France
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Creative Director: Olivier Lefebvre, Benjamin Marchal Copywriter: Kevin Salembier Art Director: Julien Boissinot Director: Johnatan Broda
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Opel Corsa __________ The first car model named after its owner Brand: Opel Agency: BBDO, Tel Aviv Industry: Automotive & Services Media: Promotion & Event Market: Israel
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Executive Creative Director: Shani Gershi Creative Director: Karmel Abuzlaf, Sagi Blumberg Copywriter: Arnon Rotem Art Director: Eitan Cohen
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Watch the video
YOU'RE NOT YOU WHEN YOU'RE HUNGRY Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Cyber Market: United Kingdom
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ABO Brand: SOHO China Agency: Ogilvy, Shanghai Industry: Real estate Media: Promotion & Event Market: China
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Watch the video Chief Creative Officer: Graham Fink Executive Creative Director: Dirk Eschenbacher, Francis Wee Creative Director: Fiona Chen, Rocky Hao, Thomas Zhu Copywriter: Ray Hao, Elaine Jin, Martin Latham Art Director: Fiona Chen, Stephen Zhong
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The Ice Record Project Brand: Shout Out Louds Agency: TBWA, Stockholm Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Sweden
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Watch the video Creative Director: Kalle Widgren Art Director: Martin Baude, Alexander Fredlund, Andre Persson
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ONE COPY SONG
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Brand: Adam Tensta Agency: R/GA, New York Industry: Culture, Recreation & Sport Media: Cyber Market: United States
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Chief Creative Officer: Nick Law Executive Creative Director: Chuck Tso, Taras Wayner Copywriter: Joanna Crean, Mark Molloy
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Small Currency Brand: McDonald's Agency: Leo Burnett, Jakarta Industry: Catering industry Media: Promotion & Event Market: Indonesia
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Watch the video Executive Creative Director: Brian Charles Capel Creative Director: Leonardus Bramantya, Patricia Ivana Wiroreno Copywriter: Renaldy Arief, Damar Wijayanti Art Director: Willy Asianto, Yogi Pradana
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The biggest champions league final of all time. Brand: adidas Agency: Heimat, Berlin Industry: Apparel, Clothing & Footwear Media: Promotion & Event Published: Apr., 2012 Market: Germany
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Watch the video
Grand
1942 LOVERS Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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1992 RAPPER Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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1956 DANCING Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Rainstorm Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
1965 MINISKIRT Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
Kiss Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
Volunteer Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
Gold
MUM DAD IOU MUM DAD IOU Plan your gap year with the world's largest online travel agency. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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SUN SEA SND SEX SUN SEA SND SEX Find whatever floats your boat. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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BILL GATES Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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DONALD TRUMP Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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TIGER WOODS Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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MARK ZUCKERBERG Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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Rolling Stones Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom
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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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Sport Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom
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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
Dragons Den Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom
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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
#COKEHANDS
Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long
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RICHARD BRANSON Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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Harry Potter Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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Silver
Winston Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa
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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior
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1992 RAPPER Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Jackie Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa
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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior
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Sailor Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa
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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior
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Lennon Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Print Market: Argentina
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Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano
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Ideas change this world. Spread them.
Luther King Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Print Market: Argentina
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Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano
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Ideas change this world. Spread them.
TIFFANY
Brand: McDonald's Agency: DDB, Johannesburg Industry: Catering industry Media: Print Market: South Africa Language: English Executive Creative Director: Grant Jacobsen Creative Director: Grant Jacobsen Copywriter: Andre Vrdoljak Art Director: Hital Pandya Photography: Carioca
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Sorry Harry Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Market: United Kingdom
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Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Art Director: Dominic Goldman Photography: BBH
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BILLY
Brand: McDonald's Agency: DDB, Johannesburg Industry: Catering industry Media: Print Market: South Africa Language: English Executive Creative Director: Grant Jacobsen Creative Director: Grant Jacobsen Copywriter: Andre Vrdoljak Art Director: Hital Pandya Photography: Carioca
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LAT ERS LAT ERS Don't hang about the January sale starts soon. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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Evita Brand: TED Agency: Ogilvy, Buenos Aires Industry: Culture, Recreation & Sport Media: Print Market: Argentina
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Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano
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Ideas change this world. Spread them.
THEODORE
Brand: McDonald's Agency: DDB, Johannesburg Industry: Catering industry Media: Print Market: South Africa Language: English Executive Creative Director: Grant Jacobsen Creative Director: Grant Jacobsen Copywriter: Andre Vrdoljak Art Director: Hital Pandya Photography: Carioca
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FAIRY TALES Books for every interest.
Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Design & Branding Market: Malaysia Language: English Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Jillyn Cheoh, Nikken Chong, Guan Foong Foo, Foo Guan Foong, Gigi Lee, Hor Yew Pong, Emily Tan, Joshua Tay Photography: Wizard Photography
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Desmond Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa
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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior
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Selfies Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa
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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior
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Bronze
Park Assist Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English
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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert
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BIG BANG! Brand: Lego Agency: Ogilvy, San Jose Industry: Toys & Games Media: Outdoor Market: Costa Rica
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Chief Creative Officer: Nicolás Schumacher Creative Director: Santiago Cardone, Gerardo Valerio, Ronny Villalobos Copywriter: Wooki Colectivo, Nicolás Schumacher Art Director: Juan Carlos Ramos, Gerardo Valerio
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Different Sides, Kill Brand: LG Agency: Y&R, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Santanna Copywriter: Lucas Casão Art Director: Guilherme Rácz Photography: Lucio Cunha
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Home theater 3D sound LG. Every side of the sound.
The Ugly Duckling
Brand: Scrabble Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Outdoor Market: Guatemala Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Desire Cojulum Art Director: Christina Irving-bell, Fernando Mira
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Bikers-Police Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English
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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert
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Mariachi Brand: ZMG (Newspaper Marketing Association) Agency: Ogilvy, Frankfurt am Main Industry: Media & Publishing Media: Print Market: Germany
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer Copywriter: Lothar Mueller Art Director: Christian Kuzman, Till Schaffarczyk Photography: Stock Photos, Norman Konrad
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Where ads stand out every day.
COUNTRYSIDE Brand: Goodyear Agency: Y&R, Sao Paulo Industry: Automotive & Services Media: Print Published: Mar., 2012 Market: Brazil Language: Portuguese
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Felipe Gall, Alexandre Vilela Copywriter: Samir Mesquita Art Director: José Neto, Daniel Salles Photography: Getty Images, CGI
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IF IT'S NOT GOODYEAR, GOOD LUCK.
MAGICIAN Brand: ZMG (Newspaper Marketing Association) Agency: Ogilvy, Frankfurt am Main Industry: Media & Publishing Media: Print Market: Germany
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer Copywriter: Lothar Mueller Art Director: Christian Kuzman, Till Schaffarczyk Photography: Stock Photos, Norman Konrad
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Where ads stand out every day.
Red Riding Hood
Brand: Scrabble Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Outdoor Market: Guatemala Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Desire Cojulum Art Director: Christina Irving-bell, Fernando Mira
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Different Sides, Forrest Brand: LG Agency: Y&R, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Santanna Copywriter: Lucas Casão Art Director: Guilherme Rácz Photography: Lucio Cunha
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Home theater 3D sound LG. Every side of the sound.
Car Jack-Glass Truck Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English
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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert
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PETROL STATION Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English
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Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz
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Park Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English
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Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz
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Can opener Brand: Heinz Agency: Ogilvy, Cape Town Industry: Food Media: Print Market: South Africa
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Executive Creative Director: Chris Gotz Creative Director: Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather Photography: Snap Studios, Barry White
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Three Little Pigs
Brand: Scrabble Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Outdoor Market: Guatemala Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Desire Cojulum Art Director: Christina Irving-bell, Fernando Mira
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Fireworks New Axe Anarchy for him + for her Unleash the chaos
Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz
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Lawyer Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro
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KITCHEN CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico
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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset
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70% of abused children turn into abusive adults. Donate at savethechildren.mx
SHOWGIRL Brand: ZMG (Newspaper Marketing Association) Agency: Ogilvy, Frankfurt am Main Industry: Media & Publishing Media: Print Market: Germany
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer Copywriter: Lothar Mueller Art Director: Christian Kuzman, Till Schaffarczyk Photography: Stock Photos, Norman Konrad
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Where ads stand out every day.
Different Sides, Pretty Brand: LG Agency: Y&R, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Santanna Copywriter: Lucas Casão Art Director: Guilherme Rácz Photography: Lucio Cunha
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Home theater 3D sound LG. Every side of the sound.
Bunny Brand: ZMG (Newspaper Marketing Association) Agency: Ogilvy, Frankfurt am Main Industry: Media & Publishing Media: Print Market: Germany
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer Copywriter: Lothar Mueller Art Director: Christian Kuzman, Till Schaffarczyk Photography: Stock Photos, Norman Konrad
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COAST Brand: Goodyear Agency: Y&R, Sao Paulo Industry: Automotive & Services Media: Print Published: Mar., 2012 Market: Brazil Language: Portuguese
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Felipe Gall, Alexandre Vilela Copywriter: Samir Mesquita Art Director: José Neto, Daniel Salles Photography: Getty Images, CGI
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IF IT'S NOT GOODYEAR, GOOD LUCK.
LILLIPUTIAN Brand: ZMG (Newspaper Marketing Association) Agency: Ogilvy, Frankfurt am Main Industry: Media & Publishing Media: Print Market: Germany
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Chief Creative Officer: Stephan Vogel Executive Creative Director: Stephan Vogel Creative Director: Helmut Meyer Copywriter: Lothar Mueller Art Director: Christian Kuzman, Till Schaffarczyk Photography: Stock Photos, Norman Konrad
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Where ads stand out every day.
Curtain, Tundra Brand: Land Rover Agency: Y&R, Berlin Industry: Automotive & Services Media: Print Market: Germany
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Chief Creative Officer: Jan Leube Executive Creative Director: Esben Ehrenreich, Markus Rieser Art Director: Bernd Claussen
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Go beyond
Dog New Axe Anarchy for him + for her Unleash the chaos
Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz
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Big Ben Brand: Top Destinos Agency: BBDO, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Copywriter: André Almeida, Rodrigo Resende Art Director: Ricardo d'Avila Photography: Mariana Valverde
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Have more to talk about London. Top Destinos. Your luxury tourism magazine.
The BlueMotion Label Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Direct Market Market: South Africa
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Executive Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather
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Curtain, Arctic Brand: Land Rover Agency: Y&R, Berlin Industry: Automotive & Services Media: Print Market: Germany
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Chief Creative Officer: Jan Leube Executive Creative Director: Esben Ehrenreich, Markus Rieser Art Director: Bernd Claussen
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Go beyond
LIVINGROOM CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico
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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset
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70% of abused children turn into abusive adults. Donate at savethechildren.mx
Curtain, Desert Brand: Land Rover Agency: Y&R, Berlin Industry: Automotive & Services Media: Print Market: Germany
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Chief Creative Officer: Jan Leube Executive Creative Director: Esben Ehrenreich, Markus Rieser Art Director: Bernd Claussen
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Go beyond
CITY Brand: Goodyear Agency: Y&R, Sao Paulo Industry: Automotive & Services Media: Print Published: Mar., 2012 Market: Brazil Language: Portuguese
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Felipe Gall, Alexandre Vilela Copywriter: Samir Mesquita Art Director: José Neto, Daniel Salles Photography: Getty Images, CGI
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IF IT'S NOT GOODYEAR, GOOD LUCK.
Print Technique
Gold
1942 LOVERS Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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THE WORLD WITHOUT BILLIONAIRES Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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Volunteer Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
Silver
THE WORLD WITHOUT BILLIONAIRES Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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The Ugly Duckling
Brand: Scrabble Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Outdoor Market: Guatemala Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Desire Cojulum Art Director: Christina Irving-bell, Fernando Mira
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MUM DAD IOU MUM DAD IOU Plan your gap year with the world's largest online travel agency. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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The Wine List
Brand: DB Breweries Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Print Market: New Zealand Creative Director: Levi Slavin Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Alistair Guthrie
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EAGLE Brand: Audi Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Art Director: Diego Lauton
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BILLY
Brand: McDonald's Agency: DDB, Johannesburg Industry: Catering industry Media: Print Market: South Africa Language: English Executive Creative Director: Grant Jacobsen Creative Director: Grant Jacobsen Copywriter: Andre Vrdoljak Art Director: Hital Pandya Photography: Carioca
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1965 MINISKIRT Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France
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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger
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Never hide
#COKEHANDS
Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long
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Bronze
The baby I look forward to the baby is not mine. For all life's twists and turns: Flexible financial plans.
Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann Copywriter: Thomas Schöb, Simon Smit Art Director: Daniele Barbiero, Reto Clement
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MUM DAD IOU MUM DAD IOU Plan your gap year with the world's largest online travel agency. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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SUN SEA SND SEX SUN SEA SND SEX Find whatever floats your boat. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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Art Direction Board Brand: Volkswagen Agency: DDB Industry: Automotive & Services Media: Print Market: India
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Chief Creative Officer: Sonal Dabral Creative Director: Radhika Kapur, Raylin Valles Copywriter: Radhika Kapur Art Director: Rajit Gupta, Satyam Patel, Raylin Valles
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LAT ERS LAT ERS Don't hang about the January sale starts soon. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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Eating Out, Wildebeest eyeballs Stewed Wildebeest Eyeballs: A tribal delicacy served at weddings in the Namibian Bush. Adventure rating: 9/10
Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Market: United Arab Emirates Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: James Day Photography, James Day
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Notebook
Brand: WOZ Agency: Leo Burnett, Zurich Industry: Media & Publishing Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Copywriter: Johannes Raggio Art Director: Pablo Schenke
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Experience, 5 Brand: Musée de la Grande Guerre Agency: DDB, Paris Industry: Culture, Recreation & Sport Media: Print Market: France
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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau Photography: Eric Sauvage
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Experience what they should have never experienced.
Lawyer Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro
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OFF Brand: Infopresse Agency: Cossette, Montreal Industry: Professional & Public services Media: Design & Branding Market: Canada
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Creative Director: Barbara Jacques Copywriter: Thimalay Sukhaseum Art Director: Richard Bélanger
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TRAVEL Books for every interest.
Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Design & Branding Market: Malaysia Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Jillyn Cheoh, Nikken Chong, Guan Foong Foo, Foo Guan Foong, Gigi Lee, Hor Yew Pong, Emily Tan, Joshua Tay Photography: Wizard Photography
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#COKEHANDS
Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long
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Entrepreneur
Brand: Guinness Agency: BBDO, Singapore Industry: Alcoholic drinks Media: Print Market: Singapore Chief Creative Officer: Ronald Ng, Danny Searle Executive Creative Director: Scott Walker Creative Director: Douglas Goh, Primus Nair Copywriter: Primus Nair Art Director: Douglas Goh, Jeroel Leyble Photography: Egg Productions, Cedric Lim
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THEODORE
Brand: McDonald's Agency: DDB, Johannesburg Industry: Catering industry Media: Print Market: South Africa Language: English Executive Creative Director: Grant Jacobsen Creative Director: Grant Jacobsen Copywriter: Andre Vrdoljak Art Director: Hital Pandya Photography: Carioca
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MONKEY Brand: Audi Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Art Director: Diego Lauton
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Adherence by quattro.
Hashtag Killer Case Brand: WaterIsLife.com Agency: DDB, New York Industry: Public interest & Non-profit Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Director: Alec Helm
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Pool player
Brand: Guinness Agency: BBDO, Singapore Industry: Alcoholic drinks Media: Print Market: Singapore Chief Creative Officer: Ronald Ng, Danny Searle Executive Creative Director: Scott Walker Creative Director: Douglas Goh, Primus Nair Copywriter: Primus Nair Art Director: Douglas Goh, Jeroel Leyble Photography: Egg Productions, Cedric Lim
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