Design Digital/Mobile Digital/Mobile Technique Student Film Film Technique Integrated Campaign Direct
Design
Gold
GOOGLE DISPLAY LOGO Brand: Google Agency: Johannes Leonardo, New York Industry: Internet sites & Services Media: Design & Branding Market: United States
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Church, Chair, Car Agency: Leo Burnett, Hong Kong Industry: Office equipment Media: Print Market: China
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Executive Creative Director: Connie Lo Creative Director: Adrian Lam, Miranda Shing Copywriter: Fanny Lau, Wen Louie Art Director: May Chan Photography: Stephen Cheung
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Tea Calender Brand: Hälssen & Lyon Agency: Kolle Rebbe, Hamburg Industry: Non-alcoholic drinks Media: Design & Branding Market: Germany
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Executive Creative Director: Sascha Hanke Creative Director: Kay Eichner, Heiko Schmidt Copywriter: Julia Meissner Art Director: Patrick Schroeder
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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Design & Branding Published: May., 2012 Market: United Kingdom
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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak
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The Erection Blister Brand: Clavin Agency: Ogilvy, Prague Industry: Pharmaceutical Media: Design & Branding Market: Czech Republic
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Creative Director: Tomas Belko, Will Rust Copywriter: Jiri Langpaul Art Director: Jiri Langpaul
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Meltdown Brand: GEOlino Agency: Kolle Rebbe, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Executive Creative Director: Sascha Hanke Creative Director: Thomas Knuewer, Rolf Leger Copywriter: Oliver Ramm
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Cans Brand: Greenpeace Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Damon Stapleton
Industry: Public interest & Non-profit Media: Direct Market Market: Australia
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The Golf GTI scratch-off calendar Brand: Volkswagen Agency: Grabarz & Partner, Hamburg Industry: Automotive & Services Media: Design & Branding Market: Germany
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Audi at CES 2012
Brand: Audi Agency: Tisch13, Munich Industry: Automotive & Services Media: Design & Branding Market: Germany
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Silver
The Street House Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Design & Branding Market: Canada
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Chief Creative Officer: Judy John Creative Director: Anthony Chelvanathan, Lisa Greenberg, Judy John, Steve Persico Copywriter: Steve Persico Art Director: Anthony Chelvanathan Director: Jon + Torey
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Fragrance Pairs Brand: Marionnaud Agency: BBDO, Zurich Industry: Beauty & Health Media: Direct Market Market: Switzerland
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Executive Creative Director: Philipp Skrabal Copywriter: Marietta Mügge Art Director: Barbara Hartmann
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Turner Duckworth Christmas Card 2012 Brand: Turner Duckworth Design Agency: Turner Duckworth Design, London
Creative Director: Bruce Duckworth, David Turner
Industry: Corporate self-promo Media: Design & Branding Market: United Kingdom
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Life is Endless Brand: Nishinihon Tenrei Funeral Parlor Agency: BBDO, Tokyo Industry: Professional & Public services Media: Miscellaneous Market: Japan
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Executive Creative Director: Yoshihisa Ogata Creative Director: Mari Nishimura Copywriter: Mari Nishimura Art Director: Naomi Hou
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The Marttiini Fish-Mailing Brand: Marttiini Agency: Serviceplan, Munich Industry: House, Garden & Pets Media: Direct Market Market: Germany
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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Copywriter: Moritz Dornig Art Director: Manuel Knill Photography: berndEBSEN photography
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Secret Tea Room Brand: Soho's Secret Tea Room Agency: The Partners
Creative Director:Â Stuart Radford
Industry: Catering industry Media: Design & Branding Market: United Kingdom
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Villa Stuck - Logo (20th anniversary) Creative Director: Irmgard Hesse Art Director: Annika Kaltenthaler
Brand: Villa Stuck Agency: Zeichen & Wunder, Munich Industry: Culture, Recreation & Sport Media: Design & Branding Market: Germany
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The Torsten and Wanja Söderberg Prize 2012
Brand: The Torsten and Wanja Söderberg Prize Agency: Happy F&B, Goteborg Industry: Culture, Recreation & Sport Media: Design & Branding Market: Sweden Creative Director: Lisa Careborg Art Director: Andreas Kittel, Gaioo Phunwut Photography: Daniel Grizelj
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City Cycling Brand: City Cycling Agency: The Partners, London Industry: Culture, Recreation & Sport Media: Print Market: United Kingdom Creative Director: Stuart Radford
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Konichiwa Komori Agency: Happy F&B, Goteborg Industry: Professional & Public services Media: Print Market: Sweden Creative Director: Lisa Careborg, Anders Kornestedt, Greger Ulf Nilsson Copywriter: Lars Forsberg Art Director: Oskar Andersson, Gaioo Phunwut Photography: Stephen Gill, Martina Hoogland Ivanow, Mikael Jansson, Gerry Johansson, Osamu Kanemura, Keizo Kitajima, Asako Narahashi, Martin Parr, Anders Petersen, Lars Tunbjörk, Michael Wolf
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The Balvenie 50
Brand: The Balvenie Agency: Here Design, London Industry: Alcoholic drinks Media: Design & Branding Market: United Kingdom
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WVRST Sausage Party Invite Brand: WVRST Agency: TAXI, Toronto Industry: Catering industry Media: Direct Market Market: Canada
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Executive Creative Director: Lance Martin Copywriter: Alexis Bronstorph, Troy Palmer Art Director: Mike Lee Photography: Jim Tinios
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Silo Theatre identity Creative Director: Dean Poole Photography: Toaki Okano
Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand
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Bronze
Fine Cell Work Sewn Guidelines Brand: Fine Cell Work Agency: The Partners, London
Creative Director:Â Greg Quinton
Industry: Public interest & Non-profit Media: Design & Branding
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PHILHARMONIKER - WHEN MUSIC FLOWS INTO PICTURES Brand: Philharmoniker Hamburg Agency: DraftFCB, Hamburg Industry: Culture, Recreation & Sport Media: Design & Branding Market: Germany
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Executive Creative Director: Dirk Haeusermann Creative Director: Mario Anspach, Jessica Schneider Copywriter: Frederik Wetzel Art Director: Tim Lehnebach
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White Pike Whiskey Brand: White Pike Whiskey Agency: Mother, New York Industry: Alcoholic drinks Media: Design & Branding Market: United States
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F. Ménard Brand: F. Ménard Agency: Lg2, Montreal Industry: Professional & Public services Media: Design & Branding Market: Canada
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Creative Director: Claude Auchu, Serge Côté Copywriter: Sophie Bordes Photography: Martin Girard
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TRUTH 365 – ISSUE #1 Brand: Sprite Magazine Agency: JWT, Copenhagen
Creative Director: David Asmussen, Robert Daniel Nagy, Simon Wooller
Industry: Media & Publishing Media: Design & Branding Market: Denmark
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The new American Airlines Brand: American Airlines Agency: FutureBrand, New York Industry: Transport & Tourism Media: Design & Branding Market: United States
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Chief Creative Officer: Sven Seger Creative Director: R. Marcus Bartlett, Sung Kim, John Malozzi
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MUM DAD IOU MUM DAD IOU Plan your gap year with the world's largest online travel agency. Expedia.co.uk
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson
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Vivid Memories Brand: Raum D Studio Agency: Ogilvy, Dusseldorf Industry: Beauty & Health Media: Design & Branding Market: Germany
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Executive Creative Director: Thomas Schwarz Creative Director: Volker Kuwertz, Thomas Schwarz, Andreas Steinkemper Copywriter: Jill Keehner, Kajo Strauch Art Director: Annika Fohler, Vitali Gahl, Paul Kuna, Rouven Maccario
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American Red Cross Visual Identity Brand: Red Cross Agency: Turner Duckworth, San Francisco
Creative Director: Bruce Duckworth, Sarah Moffat, David Turner
Industry: Public interest & Non-profit Media: Design & Branding Market: United States
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Steve Li Accupuncture Creative Director: Jason Little
Brand: Steve Li Accupuncture Agency: Re, Sydney Industry: Professional & Public services Media: Design & Branding Market: Australia
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Curls Brand: Toronto Jewish Film Festival Agency: BBDO, Toronto Industry: Culture, Recreation & Sport Media: Design & Branding Market: Canada Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Nancy CrimiLamanna, Deborah Prenger Copywriter: Ryan Grosman Art Director: Dan Cantelon Photography: Philip Rostron
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How to make a sound Brand: Zeeg2 Agency: DDB, Sao Paulo Industry: Professional & Public services Media: Direct Market Market: Brazil
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Executive Creative Director: Marco Versolato Creative Director: Guilherme Jahara, Luciano Lincoln, Wilson Mateos, Sergio Valente, Marco Versolato Copywriter: Ricardo Salgado Art Director: Fernando Pereira, Rafael Voltolino
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Lobster Party Brand: Earls Kitchen + Bar Agency: Leo Burnett, Toronto Industry: Catering industry Media: Design & Branding Market: Canada
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Chief Creative Officer: Judy John Creative Director: Sam Cerullo, Lisa Greenberg Copywriter: Marty Hoefkes Art Director: Mike Morelli Photography: Arash Moallemi
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Soul Invitation Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Direct Market Market: Brazil
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Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido
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Xbox Kinect Light Sabers Brand: Musica Agency: The Jupiter Drawing Room, Cape Town Industry: Retail & Distribution Media: Design & Branding Market: South Africa
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Executive Creative Director: Ross Chowles Creative Director: Jonathan Beggs, Joanne Thomas Copywriter: Dale Winton Art Director: Lucas van Vuuren
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AUS TO USA Brand: Virgin Agency: BBDO, Sydney Industry: Transport & Tourism Media: Outdoor Market: Australia
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Executive Creative Director: Paul Nagy Creative Director: Luke Chess Copywriter: Ryan Albuino, Josh Braithwaite Art Director: Andrew Chu, Michael Dole, Sarah Parris, Sebastian Vizor Photography: Nick May
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Rolling Words Brand: Snoop Dogg Agency: Pereira & O'Dell, San Francisco Industry: Tobacco & Smokers’ Requisites Media: Direct Market Market: United States
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Chief Creative Officer: PJ Pereira Creative Director: Paulo Coelho, Arício Fortes Copywriter: Arício Fortes, PJ Pereira Art Director: Paulo Coelho
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Mapping the World in 12 Months Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Design & Branding Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Guillaume Calmelet, Shahir Zag Art Director: Kalpesh Patankar
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Absolut Unique Brand: Absolut Vodka Agency: Family Business, Stockholm Industry: Alcoholic drinks Media: Design & Branding Market: Sweden
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Executive Creative Director: Mårten Knutsson, John Lagerqvist Copywriter: Tove Norström Art Director: Fredrik Lindquist Photography: Jens Mortensen
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Dependable Brand: Dependable Agency: TAXI, Vancouver Industry: Industrial & Agricultural Media: Design & Branding Market: Canada
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Creative Director: Trent Burton, Chris Zawada Copywriter: Trent Burton Photography: Chad Jones
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Light up your fireplace Brand: Golden Flame Agency: JWT, Amsterdam Industry: House, Garden & Pets Media: Direct Market Market: Netherlands
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Executive Creative Director: Bas Korsten Copywriter: Bas Korsten, Mark Peeters Art Director: Robert Nelk, Kyoko Takeshita Photography: Chuck Studios, Erik de Koning
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Shawarma Brand: IKEA Agency: Ogilvy, Dubai Industry: House, Garden & Pets Media: Design & Branding Market: United Arab Emirates Executive Creative Director: Eli Bouchaaya, Steve Hough Creative Director: Ramzi Moutran, Jeremy Southern Copywriter: Dylan Kidson Art Director: Leonardo Borges, Mel Harvey, Manpreet Seera
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OFF Brand: Infopresse Agency: Cossette, Montreal Industry: Professional & Public services Media: Design & Branding Market: Canada
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Creative Director: Barbara Jacques Copywriter: Thimalay Sukhaseum Art Director: Richard Bélanger
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Johnnie Walker - Beijing House Brand: Johnnie Walker Agency: Love Creative, Manchester
Creative Director: Asylum, Chris Lee, Christian Myers, Dave Palmer
Industry: Alcoholic drinks Media: Design & Branding Market: United Kingdom
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The Scent of Time Brand: Cartel Cosmetics Agency: Kolle Rebbe, Hamburg Industry: Beauty & Health Media: Design & Branding Market: Germany
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Executive Creative Director: Sascha Hanke Creative Director: Markus Hammer Copywriter: Max Wort Art Director: Dennis Schlueter, Jakob Schumacher Photography: Dirk Weyer Photography, Dirk Weyer
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Habitat House
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Brand: Habitat for Humanity Agency: Ireland/Davenport, Johannesburg Industry: Public interest & Non-profit Media: Cyber Market: South Africa
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Executive Creative Director: John Davenport, Philip Ireland Creative Director: Natalie Urban Copywriter: Julia Rutherford Art Director: Rea Willemse Photography: Devin Toselli
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EarPod Posters
Brand: Apple Agency: Apple Inc. Industry: Electronics & Audio-Visual Media: Print
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Grenade
Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Print Market: United States Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean
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Mutt Industries Identity Brand: Mutt Industries Agency: Mutt Industries, Portland Industry: Corporate self-promo Media: Design & Branding Market: United States
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CATCH THE MOON,CATCH THE BLOSSOM. Brand: Haiku and Art Exhibition in LONDON Agency: Dentsu, Tokyo Industry: Culture, Recreation & Sport Media: Design & Branding Market: Japan
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Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi Photography: Takaya Sakano
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Arnold Bike Brand: Arnold Agency: Arnold, Amsterdam Industry: Corporate self-promo Media: Design & Branding Market: Netherlands
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Executive Creative Director: Sean Thompson Copywriter: Bob Haarmans, Ben Holder Art Director: Bob Haarmans, Ben Holder
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Edible Street Art Brand: Chappies Bubblegum Agency: Ogilvy, Cape Town Industry: Confectionery & Snacks Media: Outdoor Market: South Africa
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Executive Creative Director: Chris Gotz Creative Director: Jamie Mietz Copywriter: Kate Desmarais Art Director: Emma Butlin Photography: RedWorks, Theo Klomje
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Digital/Mobile
Gold
Dikembe Matumbo Saves the World Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Cyber Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Matt O'Rourke, Joe Staples Copywriter: Andy Laugenour Art Director: Max Stinson
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OREO Daily Twist Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Cyber Market: United States
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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer
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Don´t make up and drive Brand: Volkswagen Agency: DDB, Berlin Industry: Public interest & Non-profit Media: Cyber Market: Germany
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Watch the video Chief Creative Officer: Eric Schoeffler Creative Director: Nils Haseborg, Marc Isken Copywriter: Valerie Von Meiss Art Director: Lilli Langenheim
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Nature Valley Trail View Brand: Nature Valley Agency: McCann Erickson, New York Industry: Food Media: Cyber Market: United States Language: English
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Watch the video Chief Creative Officer: Linus Karlsson Executive Creative Director: Andreas Dahlqvist, Leslie Sims Creative Director: Mat Bisher, Jason Schmall
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Moving the store Brand: IKEA Agency: SMFB, Oslo Industry: House, Garden & Pets Media: Ambient & Interactive Market: Norway
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Watch the video Copywriter: Hans Magne Ekre, Alexander Gjersoe Art Director: Hans Magne Ekre, Alexander Gjersoe
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VIP FRIDGE MAGNET Brand: Red Tomato Pizza Agency: TBWA, Dubai
Watch the video Art Director: Rafael Guida
Industry: Catering industry Media: Cyber Market: United Arab Emirates
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Dumb Way To Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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Nike+ FuelBand
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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison
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Docs Demo: Masters Edition Brand: Google Agency: Goodby Silverstein & Partners, San Francisco Industry: Internet sites & Services Media: Cyber Market: United States
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Rapid Rescue Brand: Red Cross Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Cyber Market: Singapore
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Watch the video Executive Creative Director: Valerie Cheng Creative Director: Parixit Bhattacharya Art Director: Celeste Ang, Karan Dang
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Silver
“Hilltop” Re-imagined for Coca-Cola, Project Re: Brief by Google Brand: Coca-Cola Agency: Grow Interactive, Norfolk Industry: Non-alcoholic drinks Media: Cyber Market: United States
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Livable App - Powered by Google Brand: Google Agency: R/GA, New York Industry: Internet sites & Services Media: Cyber Market: United States
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Build with Chrome Brand: Google Agency: M&C Saatchi, Sydney Industry: Internet sites & Services Media: Cyber Market: Australia
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Watch the video Executive Creative Director: David Eriksson Creative Director: Joshua Rowe, Hamish Stewart, Tom Uglow Copywriter: Hamish Stewart, Ben Yabsley Art Director: Rob Concepcion, Robert Lindström, Chris Little, Joshua Rowe
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100,000 Stars
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Brand: Google Agency: Google Creative Lab, New York Industry: Internet sites & Services Media: Cyber Market: United States
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The Ping-Pong Hangout Brand: Google Agency: Goodby Silverstein & Partners, San Francisco Industry: Internet sites & Services Media: Cyber Market: United States
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Car Brand: Bradesco Agency: BBDO, Sao Paulo Industry: Financial & Legal services Media: Cyber Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros Art Director: Andre Leotta, Pedro Rocha
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Launch of the Volvo FH truck Brand: Volvo Agency: Forsman & Bodenfors, Goteborg Industry: Automotive & Services Media: Cyber Market: Sweden
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Watch the video Copywriter: Simon Coe, Martin Ringqvist, Per Torberger Art Director: Anders Eklind, Sophia Lindholm
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The Smallest Ikea Store Brand: IKEA Agency: Ogilvy, Dubai Industry: Retail & Distribution Media: Ambient & Interactive Market: United Arab Emirates
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Watch the video Creative Director: Ben Knight Copywriter: James Bisset, Sascha Kuntze, Gary Rolf Art Director: Gary Rolf
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Byzantium Tests
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Brand: Byzantium Tests Agency: Campfire, New York Industry: Media & Publishing Media: Cyber Market: United States
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Hijack
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Brand: Meat Pack Agency: Saatchi & Saatchi, Guatemala Industry: Apparel, Clothing & Footwear Media: Cyber Market: Guatemala
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Chief Creative Officer: Miguel Mayen Creative Director: Jonathan Deleon, Marcopolo Ramirez Art Director: Rodrigo Fernandez, Rodolfo Rivera Photography: Guiseppe Badalamenti, Rodolfo Rivera Director: Folk Warehouse / Kino, Rodolfo Rivera
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Bronze
5 seconds Brand: Guía Eco Agency: DraftFCB, Santiago Industry: Public interest & Non-profit Media: Cyber Market: Chile
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Creative Director: Andrés Díaz Copywriter: Andréa Olivares, Seba Vildósola Art Director: Daniel Araya, Emerson Gana
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The Feed from Getty Images Brand: Getty Images Agency: R/GA, London Industry: Professional & Public services Media: Cyber Market: United Kingdom
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YOU'RE NOT YOU WHEN YOU'RE HUNGRY Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Cyber Market: United Kingdom
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The New JetBlue.com Brand: Jet Blue Agency: Rokkan, New York Industry: Transport & Tourism Media: Cyber Market: United States
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Macys Yes, Virginia The Musical Brand: Macy*s Agency: JWT, New York Industry: Retail & Distribution Media: Promotion & Event Market: United States
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Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Creative Director: Ryan Kutscher, Shayne Millington Copywriter: Ben Chiang, Justine Cotter, Raihana Halim Art Director: Ben Chiang, Justine Cotter, Raihana Halim
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THE NAKED MAN
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Brand: La Redoute Agency: BBDO, Boulogne-Billancourt Industry: Retail & Distribution Media: Cyber Market: France Language: English
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Executive Creative Director: Matthieu Elkaïm Creative Director: Olivier Lefebvre, Benjamin Marchal Art Director: Ronan Coursin
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UNIQLO GIF BOX
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Brand: Uniqlo Agency: Razorfish, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States
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Project Re: Brief Brand: Google Agency: Grow Interactive, Norfolk
Watch the video Executive Creative Director: Howie Cohen, Harvey Gabor, Amil Gargano, Paula Green, Bob Pasqualina
Industry: Internet sites & Services Media: Cyber Market: United States
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“Hilltop” Re-imagined for Coca-Cola, Project Re: Brief by Google Brand: Coca-Cola Agency: Grow Interactive, Norfolk Industry: Non-alcoholic drinks Media: Cyber Market: United States
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Band-Aid Magic Vision Brand: Band-Aid Agency: JWT, New York Industry: House, Garden & Pets Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Executive Creative Director: Eric Weisberg Creative Director: Rachael Birnbaum, Yana Hunt, Josh Shabtai Copywriter: Rachel Birnbaum Art Director: Bianca Guimaraes
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The Oreo Blackout Tweet Brand: Oreo Agency: 360i, New York Industry: Confectionery & Snacks Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Adam Kerj Creative Director: Adam Gloo, Michael Nuzzo Copywriter: Nick Bayne, Nick Panyotopoulus Art Director: Roberto Salas
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Share the Newspaper with Children Brand: The Asahi Shimbun Agency: Dentsu, Tokyo Industry: Media & Publishing Media: Cyber Market: Japan
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Creative Director: Hirofumi Hayashi, Masaharu Kurosu Copywriter: Hirofumi Hayashi, Tomoaki Miyata, Masashi Oomae Art Director: Masahru Kurosu
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Telekinize the Rainbow Brand: Skittles Agency: BBDO, Sydney Industry: Confectionery & Snacks Media: Cyber Market: Australia
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Watch the video Executive Creative Director: Paul Nagy Creative Director: James Theophane Copywriter: Ben Clare Art Director: Luke Hawkins
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Street Quest Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Cyber Market: South Africa
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Watch the video Executive Creative Director: Chris Gotz Creative Director: Tommy Le Roux, Nicholas Wittenberg Copywriter: Tim Human
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Digital/Mobile Technique
Gold
UNIQLO GIF BOX
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Brand: Uniqlo Agency: Razorfish, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States
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Nike+ FuelBand
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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison
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The Liberation
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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark
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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis
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Silver
VIP FRIDGE MAGNET Brand: Red Tomato Pizza Agency: TBWA, Dubai
Watch the video Art Director: Rafael Guida
Industry: Catering industry Media: Cyber Market: United Arab Emirates
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Bronze
OREO Daily Twist Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Cyber Market: United States
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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer
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The New JetBlue.com Brand: Jet Blue Agency: Rokkan, New York Industry: Transport & Tourism Media: Cyber Market: United States
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Build with Chrome Brand: Google Agency: M&C Saatchi, Sydney Industry: Internet sites & Services Media: Cyber Market: Australia
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Watch the video Executive Creative Director: David Eriksson Creative Director: Joshua Rowe, Hamish Stewart, Tom Uglow Copywriter: Hamish Stewart, Ben Yabsley Art Director: Rob Concepcion, Robert Lindström, Chris Little, Joshua Rowe
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The Liberation
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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark
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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis
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Move to the Beat of London 2012 Brand: Coca-Cola Agency: MRY, New York
Chief Creative Officer: Cedric Devitt Copywriter: Jarrod Corbett, Leo Leone
Industry: Non-alcoholic drinks Media: Cyber Market: United States
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Student
Gold
With prices this cheap, shut the f*ck up. Brand: Ryanair Agency: Miami Ad School, San Francisco
Copywriter: Patrick Tamisiea Art Director: Hugo Gstrein
Industry: Student works Media: Promotion & Event Market: United States
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Become an Investor Brand: Financial Times Industry: Student works Media: Promotion & Event
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Watch the video Copywriter:Â Caio Andrade Art Director:Â Lucas Oliveira
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AXE revolving doors Brand: Axe/Lynx Industry: Student works Media: Outdoor Creative Director: Dongmin .Shin Copywriter: Jinuk Seok Art Director: Dongmin .Shin, Jeongin Nam
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Empty Seats Brand: Jet Blue Industry: Student works Media: Cyber
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Watch the video Copywriter: Westley Taylor Art Director: Kyung Wan Kang
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Silver
IKEANIZE!
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Brand: IKEA Industry: Student works Media: Cyber
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The Next Epic One Line Brand: The Expendables 2
Watch the video Art Director: Caroline Ekrem, Sara Hødnebø
Industry: Student works Media: Cyber
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Italy Brand: Epson
Art Director:Â Jin Young Yoo
Industry: Student works Media: Print
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Paris Brand: Epson
Art Director:Â Jin Young Yoo
Industry: Student works Media: Print
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New York Brand: Epson
Art Director:Â Jin Young Yoo
Industry: Student works Media: Print
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Heart Delivery Service Brand: DHL Industry: Student works Media: Cyber
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Watch the video Copywriter: Sung Hyun Lim Art Director: Seung-Uk Kim
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The Journey Brand: Mercedes-Benz
Watch the video Director:Â Andreas Bruns
Industry: Student works Media: TV & Cinema
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SCAR Brand: American Lung Association Industry: Student works Media: Design & Branding
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ACC Bike Light Brand: ACC Bike Light Industry: Student works Media: Outdoor
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Copywriter: Thiago Gueler, Cauique Johnson Art Director: Andre Magrinelli
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Any Side Up Brand: Bubble Wrap Industry: Student works Media: Print Creative Director: Sara Byun, Nam Gyeong Kim, Sanghyun Lee
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Bronze
Baking for Syria Brand: Pågen Industry: Food Media: Promotion & Event
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Watch the video Copywriter: Pontus Levahn Art Director: Rikard Linder
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I work hard to be special Brand: Special Olympics Industry: Student works Media: TV & Cinema
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Watch the video Art Director: Ian Jahng, Rocio Reyes Mejia, John Sanchez
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Big Squeegee Brand: Windex Industry: House, Garden & Pets Media: Outdoor
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Copywriter: Jason Burke Art Director: Jin Soo Kim
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IKEANIZE! Brand: IKEA Industry: Student works Media: Cyber
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Sneaker Brand: Amnesty International Industry: Student works Media: Print
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Film
Grand
Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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Gold
BRAINY GIRL Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall
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Nike Jogger
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: Susan Hoffman, Dan Hon, Ryan O'Rourke, Alberto Ponte, Joe Staples Copywriter: Caleb Jensen Art Director: Aramis Israel Director: Lance Acord
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BEST JOB Brand: Procter & Gamble (P&G) Agency: Wieden+Kennedy, Portland Industry: House, Garden & Pets Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Danielle Flagg, Karl Lieberman Copywriter: Kevin Jones Art Director: Ollie Watson Director: Alejandro Gonzalez Inarritu
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Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge
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GRANDMOTHER
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Brand: ZonaJobs Agency: DraftFCB, Buenos Aires Industry: Professional & Public services Media: TV & Cinema Market: Argentina
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Executive Creative Director: Javier Campopiano Creative Director: Lulo Calió, Tony Waissmann Copywriter: Lucas Bongioanni Art Director: Javier Agena Agoya Director: Federico Cueva, Martín Hodara
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It's Not Crazy It's Sport, The Name Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall
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Dumb Way To Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall
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Clouds Over Cuba
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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States
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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank
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The Beauty Inside
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Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States
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Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Drake Doremus
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Team Spirit
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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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SPORTY GIRL Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall
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Ready When You're Not Brand: Aldi Agency: BMF, Sydney Industry: House, Garden & Pets Media: TV & Cinema Market: Australia
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Watch the video Executive Creative Director: Carlos Alija, Laura Sampedro Copywriter: Kevin Lai Art Director: Jason Hilzinger Director: Scott Pickett
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High Maintenance Girl Brand: Axe/Lynx Agency: BBH, London Industry: House, Garden & Pets Media: Cyber Published: Feb., 2012 Market: United States Language: English
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Watch the video Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall
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"Its Not Crazy It's Sports" Born Into It Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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Silver
The Truth Brand: Morrisons Agency: Lowe, London Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Richard Denney, Dave Henderson Creative Director: Tom Hudson Copywriter: Matt Lever Art Director: Helen Rhodes Director: Si & Ad
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Hashtag Killer Anthem Brand: WaterIsLife.com Agency: DDB, New York Industry: Public interest & Non-profit Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Director: Alec Helm
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Don´t make up and drive Brand: Volkswagen Agency: DDB, Berlin Industry: Public interest & Non-profit Media: Cyber Market: Germany
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Watch the video Chief Creative Officer: Eric Schoeffler Creative Director: Nils Haseborg, Marc Isken Copywriter: Valerie Von Meiss Art Director: Lilli Langenheim
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SHEEP DOG Brand: Guinness Agency: BBDO, London
Watch the video Director: Kevin Thomas
Industry: Alcoholic drinks Media: TV & Cinema Published: Feb., 2012 Market: United Kingdom
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Brain Surgeon
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Smoking Kid
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Brand: Thai Health Promotion Foundation Agency: Ogilvy, Bangkok Industry: Public interest & Non-profit Media: Promotion & Event Market: Thailand
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Executive Creative Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn Creative Director: Taewit Jariyanukulpan, Prasert Vijitpawan Copywriter: Denchai Kheereerak, Kris Garford Spindler Art Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Asawin Tejasakulsin Director: Kittithat Tangsirikit
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POUND Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Dr. Cyclops Brand: Skittles Agency: BBDO, Toronto Industry: Confectionery & Snacks Media: TV & Cinema Market: Canada
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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Mike Donaghey, Chris Joakim Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Chris Joakim, Jeff Low
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Wash Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
It's Not Crazy It's Sport, The Name Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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STAMP Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Swan Brand: Audi Agency: BBH, London
Watch the video Creative Director: Nick Kidney, Kevin Stark Director: Joachim Back
Industry: Automotive & Services Media: TV & Cinema Market: United Kingdom
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Bloodsport Brand: kalahari.com Agency: JWT, Cape Town Industry: Internet sites & Services Media: TV & Cinema Market: South Africa
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Watch the video Creative Director: Conn Bertish Copywriter: Roderick McCall Art Director: Graeme Bettles
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A Woman's Nightmare Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: Cyber Published: Feb., 2012 Market: France Language: English
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Watch the video Creative Director: Véronique Sels Copywriter: Véronique Sels Art Director: Bastien Grisolet Director: Frédéric Schoendoerffer
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Bedroom
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Rambo Brand: kalahari.com Agency: JWT, Cape Town Industry: Internet sites & Services Media: TV & Cinema Market: South Africa
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Watch the video Creative Director: Conn Bertish Copywriter: Roderick McCall Art Director: Graeme Bettles
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Cheek
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Pupils
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Back at Ya
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Brand: Nando's Agency: King James, Cape Town Industry: Professional & Public services Media: Cyber Market: South Africa Language: English
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Chief Creative Officer: Alistair King Executive Creative Director: Alistair King Creative Director: Damian Bonse Copywriter: Alistair King Art Director: Damian Bonse, Gerhard van Zyl Photography: Willie Nel Director: Chloe Coetsee
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THE ANSWER IS PLAIN Brand: Cancer Research UK Agency: BBDO, London Industry: Public interest & Non-profit Media: TV & Cinema Market: United Kingdom
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Helpless
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Brand: St John's Ambulance Agency: BBH, London Industry: Professional & Public services Media: TV & Cinema Market: United Kingdom
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Executive Creative Director: Nick Gill Creative Director: Matt Doman, Ian Heartfield Copywriter: Dan Morris Art Director: Charlene Chandrasekaran Director: Benito Montorio
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SECURITY CAMS Brand: Coca-Cola Agency: Wunderman, Buenos Aires Industry: Non-alcoholic drinks Media: TV & Cinema Market: Argentina
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Watch the video Executive Creative Director: Martín Mercado Creative Director: Martín Goldberg Copywriter: Silvio Caielli Art Director: Damian Garofalo Director: Maxi Blanco
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The Princess and the Finger Brand: Skittles Agency: BBDO, Toronto Industry: Confectionery & Snacks Media: TV & Cinema Market: Canada
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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Mike Donaghey, Chris Joakim Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Chris Joakim, Jeff Low
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Beer Chase Brand: Carlton Agency: BBDO, Melbourne Industry: Alcoholic drinks Media: TV & Cinema Market: Australia
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Watch the video Creative Director: Ant Keogh, James McGrath Copywriter: Richard Williams Art Director: Anthony Phillips Director: Steve Ayson
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"Its Not Crazy It's Sports" Born Into It Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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Hamster
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Bronze
Look-Alikes Brand: DIRECTV Agency: Y&R, Buenos Aires Industry: Media & Publishing Media: TV & Cinema Market: Argentina
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Watch the video Creative Director: Martín Mercado, Sergio Paoletta, Mariano Pazos Copywriter: Juan Ignacio Galardi Art Director: Gonzalo Fernández Director: Augusto Giménez Zapiola
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Emma Brand: Le Trèfle Agency: Leo Burnett, Paris Industry: House, Garden & Pets Media: TV & Cinema Market: France
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Watch the video Creative Director: Xavier Beauregard Copywriter: Hadi Hassan-Helou Art Director: Jerome Gonfond Director: Bart Timmer
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Greatness Wushu
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Extreme Runner Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Diver
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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First Time Brand: Big Sisters Agency: DDB, Vancouver Industry: Public interest & Non-profit Media: TV & Cinema Market: Canada
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Watch the video Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Daryl Gardiner, Amina Halim Art Director: Lisa Chen-Wing, Daryl Gardiner Photography: Mick Reynolds Director: Jon + Torey
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The New Possible
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Brand: AT&T Agency: BBDO, New York Industry: Professional & Public services Media: TV & Cinema Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn Creative Director: Dirk Greene Copywriter: Mark Anderson Art Director: Danny Adrain Director: Ellen Kuras
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Greatness Soccer
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Handstand Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Brain Surgeon
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Anthem of shame
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Brand: The Quebec Automobile Insurance Corporation Agency: Lg2, Quebec Industry: Financial & Legal services Media: TV & Cinema Market: Canada
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Creative Director: Luc du Sault Copywriter: Jean Lafrenière Art Director: Jean Lafrenière Director: Nicolas Monette
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The Impossible Text & Drive Test Brand: Responsible Young Drivers Agency: Publicis, Brussels Industry: Public interest & Non-profit Media: TV & Cinema Market: Belgium
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Executive Creative Director: Paul Servaes Creative Director: Tom Berth, Geert de Rocker Copywriter: Tom Berth, Eric Piette, Paul Servaes Art Director: Geert de Rocker, Sophie Norman Director: Dagmar Duportail
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Writers room Brand: New York Lottery Agency: DDB, New York Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Matt Eastwood Creative Director: Scott Cooney, Richard Sharp, Mike Sullivan Art Director: Sean Labounty Director: David Shane
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Greatness Anywhere Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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DONATION GLASSES Brand: Pedigree Agency: BBDO, Auckland Industry: House, Garden & Pets Media: Promotion & Event Market: New Zealand
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Watch the video Creative Director: Levi Slavin Copywriter: Levi Slavin Art Director: Ross Mcgarva, Jae Morrison Director: Nic Finlayson
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THREE PERSONS
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Brand: Baika Gofuku Gan Agency: Dentsu, Tokyo Industry: Professional & Public services Media: TV & Cinema Market: Japan
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Creative Director: Tomoyuki Ogi Copywriter: Tomoyuki Ogi, Makiko Tanimura Photography: Studio Japs, Nobuaki Hayakawa Director: Nobuaki Hayakawa
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Greatness Sepak Takraw Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Pogo
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Like Me Brand: Big Sisters Agency: DDB, Vancouver Industry: Public interest & Non-profit Media: TV & Cinema Market: Canada
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Watch the video Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Daryl Gardiner, Amina Halim Art Director: Lisa Chen-Wing, Daryl Gardiner Photography: Mick Reynolds Director: Jon + Torey
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Impressive
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Gerry Graf, Eric Kallman Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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BHF - Mini Vinnie Training Brand: British Heart Foundation (BHF) Agency: Grey, London Industry: Public interest & Non-profit Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Nils Leonard, Seb Royce Creative Director: Vicki Maguire, Jonathan Marlow Copywriter: Kat Clapham Art Director: Vicki Maguire, Jonathan Marlow Director: Mark Jenkinson, Wayne McClammy
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Whisper Fight Brand: Oreo Agency: Wieden+Kennedy, Portland Industry: Confectionery & Snacks Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley Copywriter: Nathanial Lawlor Art Director: Christina Gignac Director: Tom Kuntz
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Catcher
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Brand: Baika Gofuku Gan Agency: Dentsu, Tokyo Industry: Professional & Public services Media: TV & Cinema Market: Japan
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Creative Director: Tomoyuki Ogi Copywriter: Tomoyuki Ogi, Makiko Tanimura Photography: Studio Japs, Nobuaki Hayakawa Director: Nobuaki Hayakawa
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Roommates
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Fielder
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Brand: Baika Gofuku Gan Agency: Dentsu, Tokyo Industry: Professional & Public services Media: TV & Cinema Market: Japan
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Creative Director: Tomoyuki Ogi Copywriter: Tomoyuki Ogi, Makiko Tanimura Photography: Studio Japs, Nobuaki Hayakawa Director: Nobuaki Hayakawa
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Wanna Baby Brand: Big Sisters Agency: DDB, Vancouver Industry: Public interest & Non-profit Media: TV & Cinema Market: Canada
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Watch the video Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Daryl Gardiner, Amina Halim Art Director: Lisa Chen-Wing, Daryl Gardiner Photography: Mick Reynolds Director: Jon + Torey
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IS THE NEW Brand: Follow Magazine Agency: DDB, Sao Paulo Industry: Media & Publishing Media: TV & Cinema Market: Brazil
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Watch the video Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Sergio Valente, Marco Versolato Copywriter: Caio Mattoso Art Director: Rodrigo Mendes Director: Jarbas Agnellis, Doug Bello
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The Farmers of Alsace Brand: Kronenbourg Agency: Ogilvy, London Industry: Alcoholic drinks Media: TV & Cinema Market: United Kingdom
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Pupils
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Team Spirit
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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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From love to bingo in 873 images Brand: Getty Images Agency: BBDO, Sao Paulo Industry: Professional & Public services Media: TV & Cinema Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Sophie Schoenburg Art Director: Marcos Kotlhar Director: Denis Cisma, Marcos Kotlhar
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Enjoy The Ride Brand: Old Milwaukee Beer Agency: Funny Or Die, Los Angeles
Watch the video Director:Â Jake Szymanski
Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Greatness Baseball
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Home Run
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Brand: Baika Gofuku Gan Agency: Dentsu, Tokyo Industry: Professional & Public services Media: TV & Cinema Market: Japan
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Creative Director: Tomoyuki Ogi Copywriter: Tomoyuki Ogi, Makiko Tanimura Photography: Studio Japs, Nobuaki Hayakawa Director: Nobuaki Hayakawa
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Film Technique
Gold
Soul
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Brand: Mercedes-Benz Agency: Merkley+Partners, New York Industry: Automotive & Services Media: TV & Cinema Market: United States
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Executive Creative Director: Andy Hirsch Copywriter: Abi Aaron Art Director: Aaron Eiseman Director: Dante Ariola
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Instinct of Color Brand: OPI Agency: DAN, Paris Industry: Beauty & Health Media: Cyber Published: Sep., 2012 Market: France Language: English
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Watch the video Executive Creative Director: Eric Holden, Rémi Noël, Philippe Simonet Creative Director: Franck Botbol, Hugues Cholez, Nathalie Huni Copywriter: Fabien Duval Director: Hans Emanuel
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Heroes Return
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Brand: The National Lottery Agency: BBDO, London Industry: Culture, Recreation & Sport Media: TV & Cinema Published: Feb., 2012 Market: United Kingdom
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Copywriter: Alex Grieve Art Director: Adrian Rossi Photography: Roland Neveu Director: John Hillcoat
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Life changing.
Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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Vinyl Brand: Durex Agency: Euro RSCG, London Industry: Beauty & Health Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Executive Creative Director: Mick Mahoney Creative Director: Brendan Wilikins, Brendan Wilkins Copywriter: Bráulio Kuwabara, Braulio Kuwarara Art Director: Fabio Abram Director: Si & Ad
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Speeds her up. Slows him down.
L'ODYSSÉE Brand: Cartier Agency: Marcel, Paris Industry: Personal accessories Media: TV & Cinema Published: Nov., 2011 Market: France
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Watch the video Chief Creative Officer: Sébastien Vacherot Executive Creative Director: Florent Imbert, Emmanuel Lalleve Copywriter: Emmanuel Lalleve Art Director: Seyrane Boulekbache, Sébastien Vacherot Director: Bruno Aveillan
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Stadium UK Brand: BBC Agency: Y&R, London Industry: Media & Publishing Media: TV & Cinema Published: Jun., 2012 Market: United Kingdom Language: English
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Watch the video Executive Creative Director: Damon Collins Copywriter: Jason Nicholas Art Director: Rick Thiele, Mario Ucci Director: Peter Candeland
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ZombiU ad Brand: Ubisoft Agency: Ubisoft, Montpellier
Watch the video Director: Andy's
Industry: Toys & Games Media: Cyber Market: France
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Supergroup Brand: Cow & Gate Agency: BETC, London
Watch the video Director: Jim Field Smith
Industry: Food Media: TV & Cinema Market: United Kingdom Language: English
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Metamorphosis
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Brand: Good Books Agency: String Theory, Auckland Industry: Culture, Recreation & Sport Media: TV & Cinema Market: New Zealand
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Creative Director: Buck Copywriter: Jeremy Taine Art Director: Buck Director: Buck
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Silver
Skin Brand: PETA Agency: Ogilvy, Beijing Industry: Public interest & Non-profit Media: Cyber Market: China
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Watch the video Creative Director: Bill Chan, Graham Fink, Kweichee Lam, Rain Yu Copywriter: Jackie Bai, Kweichee Lam, Doug Schiff Art Director: Xinyan Liu, Rain Yu Director: Rain Yu
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Eco Technology Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Japan
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Watch the video Creative Director: Jun Katogi, Takanori Yasukochi Copywriter: Jun Katogi Art Director: Timo Schaedel, Takanori Yasukochi Director: Timo Schaedel
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Parallel Journeys
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Brand: Nike Agency: JWT, Bangalore Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: India
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Cyberpunk 2077 teaser Brand: Cyberpunk Agency: Platige Image S.A., Warsaw
Watch the video Art Director: Maciej Jackiewicz Director: Tomek Baginski
Industry: Toys & Games Media: TV & Cinema Market: United States
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Meet the superhumans Brand: Channel 4 Agency: 4 Creative, London
Watch the video Creative Director: Tom Tagholm Director: 4creative, Tom Tagholm
Industry: Media & Publishing Media: TV & Cinema Market: United Kingdom
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Meet the superhumans
Sh-boom Brand: Standard Bank Agency: TBWA, Johannesburg Industry: Financial & Legal services Media: TV & Cinema Market: South Africa
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Watch the video Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Justin Wright Copywriter: Vincent Osmond Art Director: Jade Manning Director: Kim Geldenhuys
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Cloud Brand: Guinness Agency: BBDO, London Industry: Alcoholic drinks Media: TV & Cinema Published: Sep., 2012 Market: United Kingdom Language: English
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Watch the video Copywriter: Alex Grieve Art Director: Adrian Rossi Director: Peter Thwaites
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Made of More
Bake It
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Brand: Acer Agency: Work Post Industry: Electronics & Audio-Visual Media: TV & Cinema
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Biomorph
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Brand: Nike Agency: Digital Domain, Los Angeles Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Shoebox Brand: Helen Bamber Foundation Agency: 750mph, London
Watch the video Director:Â Allmyfriends
Industry: Public interest & Non-profit Media: TV & Cinema Market: United Kingdom
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Built To Thrill
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Brand: Nissan Agency: TBWA, Boulogne-Billancourt Industry: Automotive & Services Media: TV & Cinema Published: Feb., 2012 Market: France Language: English
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Creative Director: Alasdhair MacgregorHastie Photography: Luke Kirwan Director: Lieven van Baelen
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Wake Up
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Brand: adidas Agency: 180 LA, Los Angeles Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: Grant Holland, Gavin Milner Copywriter: Dave Horton Art Director: Matthew Woodhams-Roberts Director: Stacy Wall
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BHF - Mini Vinnie
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Brand: British Heart Foundation (BHF) Agency: Grey, London Industry: Public interest & Non-profit Media: TV & Cinema Market: United Kingdom
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Executive Creative Director: Nils Leonard, Seb Royce Creative Director: Vicki Maguire, Jonathan Marlow Copywriter: Kat Clapham Art Director: Vicki Maguire, Jonathan Marlow Director: Mark Jenkinson, Wayne McClammy
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L'ODYSSÉE Brand: Cartier Agency: Marcel, Paris Industry: Personal accessories Media: TV & Cinema Published: Nov., 2011 Market: France
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Watch the video Chief Creative Officer: Sébastien Vacherot Executive Creative Director: Florent Imbert, Emmanuel Lalleve Copywriter: Emmanuel Lalleve Art Director: Seyrane Boulekbache, Sébastien Vacherot Director: Bruno Aveillan
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Sport Chek "The Anthem" Brand: SportChek Agency: Sid Lee, Toronto Industry: Retail & Distribution Media: TV & Cinema Market: Canada
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Watch the video Creative Director: Tom Koukodimos Copywriter: Danielle Haythorne Art Director: Stuart Campbell Director: Mark Zibert
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Get Richard Brand: Vogue Agency: 750mph, London
Watch the video Director:Â Justin Anderson
Industry: Media & Publishing Media: TV & Cinema Market: United Kingdom
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La Vita
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Brand: Fiat Agency: Wieden+Kennedy, New York
Creative Director: Ryan Gerber Director: Ralf Schmerberg
Industry: Automotive & Services Media: TV & Cinema Market: United States
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Qualcomm Snapdragon 'Coming Soon' Brand: Qualcomm Agency: Ogilvy, Los Angeles
Director: Framestore, Murray Butler, David Mellor
Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States
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The Journey Brand: John Lewis Agency: DDB, London Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Ben Priest, Emer Stamp, Ben Tollett Copywriter: Shay Reading Art Director: Frank Ginger Director: Dougal Wilson
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From love to bingo in 873 images Brand: Getty Images Agency: BBDO, Sao Paulo Industry: Professional & Public services Media: TV & Cinema Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Sophie Schoenburg Art Director: Marcos Kotlhar Director: Denis Cisma, Marcos Kotlhar
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Dumb Ways to Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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Bronze
Life Cycle Brand: Medibank Agency: Y&R, Melbourne Industry: Financial & Legal services Media: TV & Cinema Market: Australia
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Watch the video Creative Director: Ben Coulson Copywriter: Jim Ingram, Alex Wadelton Art Director: Ben Couzens, Chris Northam, Ant Simmons Director: Mark Molloy
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Color Changes Everything Brand: Target Agency: Wieden+Kennedy, New York Industry: Retail & Distribution Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Susan Hoffman Copywriter: Andrew Jasperson Art Director: Mathieu Zarbatany Director: Filip Engstrom
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Toy Car World
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Brand: Google Agency: Venables Bell & Partners, San Francisco Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Executive Creative Director: Will McGinness, Paul Venables Creative Director: David Kim, Tom Scharpf Copywriter: Rob Calabro, Kelly Diaz Art Director: Ezra Paulekas Director: 1st Avenue Machine, Aaron Duffy, Ben Steiger Levine
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Surprise - Eclipse Brand: Call of Duty: Black Ops Agency: 72andSunny, Los Angeles
Watch the video Creative Director: Christina Knight, Robert Sethi
Industry: Toys & Games Media: TV & Cinema Market: United States
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Wouldn't it be Cool Brand: Nissan Agency: TBWA, Los Angeles Industry: Automotive & Services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Karl Dunn, Tito Melega, Rob Schwartz Copywriter: Karl Dunn Art Director: Bill Hornstein Director: Carl Erik Rinsch
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BIG Color: 30
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Brand: NBA Agency: Goodby Silverstein & Partners, San Francisco Industry: Culture, Recreation & Sport Media: TV & Cinema Market: United States
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Executive Creative Director: Jeff Goodby Creative Director: Brady Baltezore, Pete Harvey, Nick Klinkert, Marty Senn Copywriter: Pete Harvey Art Director: Nick Luckett Director: Michael Fitzmaurice
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The Boxer Brand: Amstel Agency: Owen Kessel Industry: Alcoholic drinks Media: TV & Cinema
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Watch the video Executive Creative Director: Donovan Bryan Creative Director: Mike Cook, Martin Sing Copywriter: Mike Cook Art Director: Chris Bass, Martin Sing Director: Greg Gray
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Catfish Brand: Bundaberg Agency: Leo Burnett, Sydney Industry: Alcoholic drinks Media: TV & Cinema Market: Australia
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Watch the video Executive Creative Director: Andy Dilallo Creative Director: Tim Green, Kylie Matulick, Todd Mueller Copywriter: Mike Felix Art Director: Matt Swinburne Director: Psyop
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Game On World
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: Ryan O'Rourke, Alberto Ponte Director: Adam Berg
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Iron Horse Brand: Jameson Agency: TBWA, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Mark Figliulo Creative Director: Jonathan Marshall, Chris Valencius, Kris Wixcom, Alisa Sengel Wixom Copywriter: Danny Gonzalez, Jonathan Marshall Art Director: David Suarez, Chris Valencius Director: John Hillcoat
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99 Lives
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Brand: Toyota Agency: Saatchi & Saatchi, Auckland
Director: Hamish, Hamish Rothwell
Industry: Automotive & Services Media: TV & Cinema Market: New Zealand
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The Crowd Is My Only Drug Brand: GlaxoSmithKline Agency: TBWA, London
Watch the video Director: Scott Lyon
Industry: Pharmaceutical Media: TV & Cinema Market: United Kingdom
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L'ODYSSÉE Brand: Cartier Agency: Marcel, Paris Industry: Personal accessories Media: TV & Cinema Published: Nov., 2011 Market: France
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Watch the video Chief Creative Officer: Sébastien Vacherot Executive Creative Director: Florent Imbert, Emmanuel Lalleve Copywriter: Emmanuel Lalleve Art Director: Seyrane Boulekbache, Sébastien Vacherot Director: Bruno Aveillan
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"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall
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Greatness "Anthem" Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Watch the video Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Brock Kirby Art Director: Sezay Altinok, Sara Phillips
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The Real Deal Brand: Toyota Agency: Saatchi & Saatchi, London Industry: Automotive & Services Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Paul Silburn, Kate Stanners Copywriter: Robb Potts Art Director: Andy Jex Director: Adam Berg
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Staying Up Brand: McDonald's Agency: DDB, Auckland Industry: Catering industry Media: TV & Cinema Market: New Zealand Language: English
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Watch the video Executive Creative Director: Andy Fackrell Creative Director: Jordan Sky Copywriter: Pete Gosselin Art Director: Pete Gosselin Director: Steve Rogers
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Supergroup Brand: Cow & Gate Agency: BETC, London
Watch the video Director: Jim Field Smith
Industry: Food Media: TV & Cinema Market: United Kingdom Language: English
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Integrated Campaign
Grand
THE MOST POPULAR SONG Brand: Banco Popular de Puerto Rico Agency: JWT, San Juan Industry: Financial & Legal services Media: Promotion & Event Market: Puerto Rico
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Watch the video Creative Director: Miguel Fernández, Lixaida Lorenzo, Johanna Santiago, Manuel Torres Copywriter: Gabriela Bonilla, Lixaida Lorenzo, Pablo Torres Art Director: Juan Carlos Montes, Johanna Santiago, Obed Varela, Daniel Vicente
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Gold
Dumb Ways to Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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BHF - Mini Vinnie
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Brand: British Heart Foundation (BHF) Agency: Grey, London Industry: Public interest & Non-profit Media: Promotion & Event Market: United Kingdom
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Executive Creative Director: Nils Leonard, Seb Royce Creative Director: Vicki Maguire, Jonathan Marlow Copywriter: Kat Clapham Art Director: Vicki Maguire, Jonathan Marlow Director: Mark Jenkinson, Wayne McClammy
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THE WINE IS OVER Brand: DB Breweries Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Promotion & Event Market: Netherlands
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Watch the video Creative Director: Levi Slavin, Dan Wright Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Snapper, Alistair Guthrie Director: The Sweet Shop, Steve Ayson
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Silver
Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: Promotion & Event Market: United States
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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge
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ParaNorman
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Brand: Laika Agency: Wieden+Kennedy, Portland Industry: Professional & Public services Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Hal Curtis, Jeff Gillette Copywriter: Nathan Goldberg Art Director: Mike Giepert, Ciao Lazzuri, David Neevel
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Yes, Virginia The Musical Brand: Macy*s Agency: JWT, New York Industry: Retail & Distribution Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Jeff Benjamin, Ryan Kutscher, Matt MacDonald Creative Director: Ryan Kutscher, Shayne Millington Copywriter: Ben Chiang, Justine Cotter, Raihana Halim Art Director: Ben Chiang, Justine Cotter, Raihana Halim
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Bronze
THE WHOLE PICTURE Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Promotion & Event Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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Hot Wheels For Real Part II Brand: Hot Wheels Agency: Mistress, Venice Industry: Toys & Games Media: Promotion & Event Market: Italy
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Watch the video Creative Director: Damien Eley, Scott Harris Copywriter: Guy Helm Art Director: Elisa Tan
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YOU'RE NOT YOU WHEN YOU'RE HUNGRY Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Promotion & Event Market: United Kingdom
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Direct
Gold
A barrel for everybody with the name Maes Brand: Maes Agency: TBWA, Brussels Industry: Alcoholic drinks Media: Cyber Market: Belgium
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Creative Director: Jan Macken, Gert Pauwels Copywriter: Chiara De Decker, Jasper Declercq, Pol Sierens, Geert Verdonck Art Director: Menno Buyl, Ivo Mertens
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Post a Plate Brand: Corelle Agency: McCann Erickson, Sydney Industry: House, Garden & Pets Media: Direct Market Market: Australia
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Watch the video Executive Creative Director: Oliver Maisey Creative Director: Kieran Flanagan, Joe Hawkins Copywriter: Jessie Jordan Art Director: Damian Sloan
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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Fair Go Bro Brand: Virgin Agency: Havas, Sydney Industry: Electronics & Audio-Visual Media: Direct Market Market: Australia
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Watch the video Executive Creative Director: Steve Coll, Kat Thomas Copywriter: Lucas Jatobá, Jack Nunn, Ben Pearce Art Director: Lucas Jatobá, Jack Nunn, Ben Pearce Director: Glue Society
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Volunteer to promote volunteering Brand: SEEK Volunteer Agency: Leo Burnett, Melbourne Industry: Public interest & Non-profit Media: Promotion & Event Market: Australia
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Executive Creative Director: Jason Williams Creative Director: Andrew Woodhead Copywriter: Andrew Woodhead Art Director: Justin Nagorcka
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The Dove Ad Makeover Brand: Dove Agency: Ogilvy, London Industry: Beauty & Health Media: Cyber Market: United Kingdom
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Watch the video Chief Creative Officer: Gerry Human Creative Director: Ivan Pols Copywriter: Laura Rogers, Margo Young Art Director: Trevallyn Hall, Stephanie Symonds
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VIP FRIDGE MAGNET Brand: Red Tomato Pizza Agency: TBWA, Dubai
Watch the video Art Director: Rafael Guida
Industry: Catering industry Media: Cyber Market: United Arab Emirates
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Half HBO for free Brand: Claro Agency: Ogilvy, Guatemala Industry: Media & Publishing Media: TV & Cinema Market: Guatemala
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Watch the video Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Ronald Arriola Director: Rodrigo Calderon, Edgar Ramirez
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THE BLUEMOTION LABEL Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Promotion & Event Market: South Africa
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Watch the video Executive Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather
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Rapid Rescue Brand: Red Cross Agency: JWT, Singapore Industry: Public interest & Non-profit Media: Cyber Market: Singapore
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Watch the video Executive Creative Director: Valerie Cheng Creative Director: Parixit Bhattacharya Art Director: Celeste Ang, Karan Dang
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RECIPE RECEIPT Brand: Hellmann's Agency: Ogilvy, Sao Paulo Industry: Food Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho, Eduardo Marques Copywriter: Claudio Lima, Ricardo Lins, Eduardo Marques Art Director: Raphael Lucone, Guilherme Nobrega, Rafael Rizuto Director: Georgia Guerra Peixe, Giuliano Saade
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Silver
Lend Your Leg 2012 Brand: International Day For Mine Awareness Agency: proximity, Bogota Industry: Public interest & Non-profit Media: Promotion & Event Market: Colombia
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Watch the video Creative Director: Alejandro Mesa, Pablo Wills Copywriter: Emilio Mutis Art Director: Martha Montenegro
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Operation Bethlehem Brand: Colombian Ministry of Defence Agency: Lowe, Bogota Industry: Professional & Public services Media: Promotion & Event Market: Colombia
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Watch the video Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque, Gustavo Marioni Creative Director: Daniel Baloco, Sergio Leon Copywriter: Daniel Baloco, Mario Lagos, Sergio Leon, Pablo Zuloaga Art Director: Daniel Delgado, Juan Romero, Duvan Villegas
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Mobile Medic
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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Stethoscope Radio Ad Brand: Africa Health Placements Agency: Boomtown Strategic Brand Agency, Port Elizabeth
Watch the video Creative Director: Andrew Mackenzie Copywriter: Gary Welsh Art Director: Tim Jones, Jedd McNeilage
Industry: Public interest & Non-profit Media: Direct Market Market: South Africa
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The Imported Ad Brand: DHL Agency: BBDO, Sydney Industry: Transport & Tourism Media: Direct Market Published: Dec., 2012 Market: Australia
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Executive Creative Director: Paul Nagy Creative Director: Rebecca Carrasco Copywriter: Tom Russell Art Director: Katrina Jarratt
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I HAVE ALREADY DIED Brand: Als Foundation Netherlands Agency: Publicis, Amsterdam Industry: Public interest & Non-profit Media: Promotion & Event Market: Netherlands
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Watch the video Executive Creative Director: Marcel Hartog, Jeroen van Zwam Copywriter: Marcel Hartog Art Director: Jeroen van Zwam Photography: Lukas Göbel Director: Olaf Van Gerwen
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A Message from Jennifer Brand: Parkinson's Victoria Agency: DDB, Melbourne Industry: Public interest & Non-profit Media: Direct Market Market: Australia
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Watch the video Executive Creative Director: Grant Rutherford Creative Director: Ruben Cirugeda, Glen Dickson Copywriter: Glen Dickson Art Director: Ruben Cirugeda Photography: Garry Richards Director: Jake Robb
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Hashtag Killer Case Brand: WaterIsLife.com Agency: DDB, New York Industry: Public interest & Non-profit Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Director: Alec Helm
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Edible Book Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Published: Jan., 2012 Market: United Arab Emirates Language: English
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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: Guillaume Calmelet, Khaled Said, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili
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Hijack
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Brand: Meat Pack Agency: Saatchi & Saatchi, Guatemala Industry: Apparel, Clothing & Footwear Media: Cyber Market: Guatemala
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Chief Creative Officer: Miguel Mayen Creative Director: Jonathan Deleon, Marcopolo Ramirez Art Director: Rodrigo Fernandez, Rodolfo Rivera Photography: Guiseppe Badalamenti, Rodolfo Rivera Director: Folk Warehouse / Kino, Rodolfo Rivera
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Bronze
Human Coupons Brand: IKEA Agency: Leo Burnett, Toronto Industry: House, Garden & Pets Media: Promotion & Event Market: Canada
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Watch the video Chief Creative Officer: Judy John Creative Director: David Federico, Lisa Greenberg, Judy John, Ian Kay, Morgan Kurchak Copywriter: Andrew Caie, Kevin Hoessler, Morgan Kurchak, Steve Persico Art Director: Trevor Bell, Anthony Chelvanathan, Noel Fenn, Mark Nilsen Director: Felix Wardene
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Pantone Queen
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Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom
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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak
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The biggest champions league final of all time. Brand: adidas Agency: Heimat, Berlin Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: Germany
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Driving Dogs Brand: SPCA Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok
Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand
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A woman's nightmare Brand: Samusocial Agency: Publicis, Paris Industry: Public interest & Non-profit Media: TV & Cinema Published: Feb., 2012 Market: France Language: English
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Watch the video Creative Director: Véronique Sels Copywriter: Véronique Sels Art Director: Bastien Grisolet Director: Frédéric Schoendoerffer
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Classroom Mumbai Brand: Akanksha Agency: Ogilvy, Mumbai Industry: Public interest & Non-profit Media: Outdoor Market: India
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Watch the video Creative Director: Kiran Anthony, Abhijit Avasthi, Shahrukh Irani, Rajiv Rao Copywriter: Jigar Fernandes, Parth Gadhia, Harshad Salian Art Director: Rakesh Jha, Aishik Sengupta Photography: Saish Kambli, Gireesh Sharma
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Amplifier Brand: Coca-Cola Agency: JWT, Sao Paulo Industry: Non-alcoholic drinks Media: Direct Market Market: Brazil
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Watch the video Chief Creative Officer: Ricardo John Executive Creative Director: Roberto Fernandez, Ricardo John Creative Director: Angela Bassichetti Copywriter: Leandro Pinheiro Art Director: Rodrigo Adam, Andrea Pissarro
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Pipe Glass
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Brand: Schweppes Agency: Saatchi & Saatchi, Buenos Aires Industry: Non-alcoholic drinks Media: Direct Market Market: Argentina
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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Juan Pablo Lufrano, Diego Medvedocky, Ariel Serkin Copywriter: Matias Lafalla Art Director: Mariano Espagnol, Ramiro Gamallo, Fernando Lanuza
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Good Memory have Benefits Brand: Multi C-Brina Agency: Grey, Guayaquil Industry: Beauty & Health Media: Direct Market Market: Ecuador
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MAGAZINEYOU
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Brand: MagazineYou Agency: Ogilvy, Sao Paulo Industry: Internet sites & Services Media: Cyber Market: Brazil
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Our Food. Your Questions Brand: McDonald's Agency: DDB, Toronto Industry: Catering industry Media: Direct Market Market: Canada
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Watch the video Creative Director: Louis-Philippe Tremblay Copywriter: Tiffany Chung, Sanya Grujicic, Ryan Lawrence, Ian Mackenzie Art Director: Derek Blais, Amy French, Benson Ngo, Kara Wark
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RUGBEER Brand: Salta Agency: Ogilvy, Buenos Aires Industry: Catering industry Media: Outdoor Market: Argentina
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Watch the video Chief Creative Officer: Gastón Bigio Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Diego Bertagni, Martín Garrocho, Ignacio Jardon, Gastón Schaefer Copywriter: Ignacio Jardon Art Director: Diego Bertagni
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Volunteer to promote volunteering Brand: SEEK Volunteer Agency: Leo Burnett, Melbourne Industry: Public interest & Non-profit Media: Promotion & Event Market: Australia
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Executive Creative Director: Jason Williams Creative Director: Andrew Woodhead Copywriter: Andrew Woodhead Art Director: Justin Nagorcka
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The Gnome Experiment Brand: Kern & Sohn Agency: Ogilvy, London Industry: Professional & Public services Media: Promotion & Event Market: United Kingdom
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Watch the video Executive Creative Director: Emma de la Fosse, Charlie Wilson Creative Director: Graham Jenks, James Nester Copywriter: James Nester Art Director: Nick Hearne, Graham Jenks Photography: Piet Johnson
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The Street House Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Outdoor Market: Canada
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Watch the video Chief Creative Officer: Judy John Creative Director: Anthony Chelvanathan, Lisa Greenberg, Judy John, Steve Persico Copywriter: Steve Persico Art Director: Anthony Chelvanathan Director: Jon + Torey
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Over Qualified Interns Frank (Video) Brand: National Advertising Benevolent Society Agency: Zulu Alpha Kilo, Toronto Industry: Professional & Public services Media: TV & Cinema Market: Canada
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Stand Ins Brand: National Australia Bank Agency: BBDO, Melbourne
Watch the video Photography:Â Jonothan May
Industry: Financial & Legal services Media: Promotion & Event Market: Australia
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WORD COUNTER
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Brand: Gandhi Bookstores Agency: Ogilvy, Mexico City Industry: Culture, Recreation & Sport Media: Ambient & Interactive Market: Mexico
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Creative Director: Carlos Díaz Covarrubias, Abraham Quintana Garay, Luis Mata Copywriter: Emanuel Aguilar, César Said Pérez Rubio Director: Dalai Vado
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CONTROL TOYS Brand: Control Toys Agency: Publicis, Sao Paulo Industry: Toys & Games Media: Outdoor Market: Brazil
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Watch the video Chief Creative Officer: Hugo Rodrigues Creative Director: Hugo Rodrigues, Kevin Zung Copywriter: Luis Felipe Figueiredo, Guilherme Nesti Art Director: Antonio Correa Photography: Raul Raichtasler
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Alcatraz Delivery
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Brand: Alcatraz Agency: Leo Burnett, Madrid Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Spain
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Executive Creative Director: Juan GarciaEscudero Creative Director: Javier Álvarez, Fernando Martin Copywriter: Pouline Atencio, Fred Bosch, Alejandro Hernán, Javier Martínez Art Director: Pouline Atencio, Fred Bosch, Alejandro Hernán, Javier Martínez, Seve Ruiz
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Mean Stinks Brand: Secret Deodorant Agency: Leo Burnett, Chicago Industry: Beauty & Health Media: Promotion & Event Market: United States
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Watch the video Executive Creative Director: Susan Treacy Creative Director: Susan Credle, Diane Magid, Mark Tutssel Copywriter: Charlotte Haynie, Aimee Willis Art Director: Emma Arnold, Kathryn Dudkiewicz
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The Smallest Ikea Store Brand: IKEA Agency: Ogilvy, Dubai Industry: Retail & Distribution Media: Ambient & Interactive Market: United Arab Emirates
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Watch the video Creative Director: Ben Knight Copywriter: James Bisset, Sascha Kuntze, Gary Rolf Art Director: Gary Rolf
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Guitar Pee Brand: Billboard Agency: BBDO, Sao Paulo Industry: Media & Publishing Media: Ambient & Interactive Market: Brazil
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Watch the video Executive Creative Director: Luiz Sanches, Marcello Serpa Creative Director: André Kassu, Marcos Medeiros Copywriter: Ricardo Wolff Art Director: Guilherme Giacomo
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Music. We know it comes from everywhere.
Pigeon Jazz
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Brand: Joy of Jazz Agency: TBWA, Johannesburg Industry: Culture, Recreation & Sport Media: Promotion & Event Market: South Africa
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Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Antoinette Fourie, Jared Osmond Art Director: Coenraad Grebe, Joanne Morrison Director: Cremer van Dango
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