Clio Awards 2012 Winning Campaigns, Volume 1

Page 1

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Gold


Book Burning Party Brand: Troy Library Agency: Leo Burnett, Chicago, IL Industry: Media & Publishing Media: Cyber Market: United States

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Watch the video Executive Creative Director: Peter McHugh Creative Director: Glen Hilzinger, Peter McHugh, Bob Veasey Copywriter: Mike Davis, Rob Thiemann Art Director: Derek Tent

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Small Business Gets an Official Day Brand: American Express Agency: CP+B, Boulder, CO Industry: Financial & Legal services Media: Cyber Market: United States

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Chief Creative Officer: Jeff Benjamin, Lincoln Bjorkman, Rob Reilly, Mark Taylor Executive Creative Director: Allen Richardson, Mark Taylor Creative Director: Matthew D'Ercole, Dan Ligon, Lewis McVey, Rob Reilly, Allen Richardson, Jesse Suchmann Copywriter: Adrian Alexander, Kelly McCormick, Jens McNaughton Art Director: Mike Blanch, Daniel Burke, Josh Gross, Laura Potsic, Rochelle Raiss

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BYO Cup Day

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Brand: Slurpee Agency: Leo Burnett, Melbourne, VIC Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Creative Director: Jason Williams Copywriter: Ellen Bullen, Eamonn Dixon, Andrew Woodhead Art Director: James Orr

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Obermutten - A Little Village Goes Global Brand: Graubünden Ferien Agency: Jung von Matt, Zurich Industry: Transport & Tourism Media: Promotion & Event Market: Switzerland

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Executive Creative Director: Alexander Jaggy Creative Director: Livio Dainese, Fernando Pérez Copywriter: Samuel Christ, Alain Eicher Art Director: Maurus Zehnder

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Watch the video


Print


Gold


Heaven and Hell Brand: Samsonite Agency: JWT, shanghai Industry: Transport & Tourism Media: Outdoor Market: China

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Executive Creative Director: Elvis Chau, Sheung-yan Lo, Yang Yeo Creative Director: Hattie Cheng, Rojana Chuasakul Copywriter: Marc Wang Art Director: Hattie Cheng, Rojana Chuasakul, Danny Li, Haoxi Lv, Surachai Puthikulangkura

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Heaven and Hell Brand: Samsonite Agency: JWT, shanghai Industry: Transport & Tourism Media: Print Market: China

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Executive Creative Director: Elvis Chau, Sheung-yan Lo, Yang Yeo Creative Director: Hattie Cheng, Rojana Chuasakul Copywriter: Marc Wang Art Director: Hattie Cheng, Rojana Chuasakul, Danny Li, Haoxi Lv, Surachai Puthikulangkura

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Einstein Brand: Sony Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: Print Market: Argentina

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky, Del Campo Nazca Copywriter: Diego Medvedocky, Del Campo Nazca Art Director: Mariano Espagnol, Ignacio Ferioli, Del Campo Nazca Photography: Garlic, Marcelo Burgos

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Unhate, Venezuela-USA Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo Copywriter: Carlo Cavallone

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Unhate, North Korea-South Korea Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo Copywriter: Carlo Cavallone

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Unhate, Palestine-Israel Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo Copywriter: Carlo Cavallone

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Unhate, Germany-France Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo Copywriter: Carlo Cavallone

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Heaven and Hell Brand: Samsonite Agency: JWT, shanghai Industry: Transport & Tourism Media: Print Market: China

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Executive Creative Director: Elvis Chau, Sheung-yan Lo, Yang Yeo Creative Director: Hattie Cheng, Rojana Chuasakul Copywriter: Marc Wang Art Director: Hattie Cheng, Rojana Chuasakul, Danny Li, Haoxi Lv, Surachai Puthikulangkura

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Silver


Toilet Sex is no accident. Always use a condom.

Brand: MTV Agency: Grey, Dusseldorf Industry: Media & Publishing Media: Print Published: Mar., 2011 Market: Germany Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Moritz Grub, Regner Lotz Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli

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Sexidents, Bush Sex is no accident. Always use a condom.

Brand: MTV Agency: Grey, Dusseldorf Industry: Media & Publishing Media: Print Published: Mar., 2011 Market: Germany Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Moritz Grub, Regner Lotz Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli

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Sexidents, Backseat Sex is no accident. Always use a condom.

Brand: MTV Agency: Grey, Dusseldorf Industry: Media & Publishing Media: Print Published: Mar., 2011 Market: Germany Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Moritz Grub, Regner Lotz Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli

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Jimi Hendrix

Brand: Billboard Agency: BBDO, São Paulo Industry: Media & Publishing Media: Print Market: Brazil Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: André Kassu Art Director: Marcos Medeiros

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Pool

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Swing

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Einstein Brand: Sony Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: Print Market: Argentina

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky, Del Campo Nazca Copywriter: Diego Medvedocky, Del Campo Nazca Art Director: Mariano Espagnol, Ignacio Ferioli, Del Campo Nazca Photography: Garlic, Marcelo Burgos

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Marilyn Brand: Sony Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: Print Market: Argentina

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky, Del Campo Nazca Copywriter: Diego Medvedocky, Del Campo Nazca Art Director: Mariano Espagnol, Ignacio Ferioli, Del Campo Nazca Photography: Garlic, Marcelo Burgos

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Miguel Nunes, Damon Stapleton, Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Outdoor Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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Free your dog, Beach Brand: Masterdog Agency: Y&R, Santiago Industry: House, Garden & Pets Media: Print Published: Jul., 2011 Market: Chile

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Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete Copywriter: Andres Acevedo, Tomás Almuna Art Director: Sergio Araya

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Free your dog, Street Brand: Masterdog Agency: Y&R, Santiago Industry: House, Garden & Pets Media: Print Published: Jul., 2011 Market: Chile

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Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete Copywriter: Andres Acevedo, Tomás Almuna Art Director: Sergio Araya

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Free your dog, Hall Brand: Masterdog Agency: Y&R, Santiago Industry: House, Garden & Pets Media: Print Published: Jul., 2011 Market: Chile

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Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete Copywriter: Andres Acevedo, Tomás Almuna Art Director: Sergio Araya

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Clown Mask Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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Balaclava Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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Stocking Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Print Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Aelmrso Brand: Scrabble Agency: Ogilvy, Mexico City Industry: Toys & Games Media: Print Market: Mexico

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Chief Creative Officer: José Montalvo Creative Director: Iván Carrasco Copywriter: David Espadas, Francisco Hernandez Art Director: Francisco Hernandez, Sergio Díaz Infante

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Cpnsaoe Brand: Scrabble Agency: Ogilvy, Mexico City Industry: Toys & Games Media: Print Market: Mexico

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Chief Creative Officer: José Montalvo Creative Director: Iván Carrasco Copywriter: David Espadas, Francisco Hernandez Art Director: Francisco Hernandez, Sergio Díaz Infante

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Iaortsl Brand: Scrabble Agency: Ogilvy, Mexico City Industry: Toys & Games Media: Print Market: Mexico

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Chief Creative Officer: José Montalvo Creative Director: Iván Carrasco Copywriter: David Espadas, Francisco Hernandez Art Director: Francisco Hernandez, Sergio Díaz Infante

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Life Brand: Rayovac Agency: Fischer America, Buenos Aires Industry: Electronics & Audio-Visual Media: Print Market: Argentina Language: English

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Chief Creative Officer: Fernando Fernández Creative Director: Diego Sica Copywriter: Esteban Seimandi Art Director: Ricardo Crespo, Jorge González

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Second Chance Living Room Brand: Loctite Agency: DDB, Mexico City Industry: Office equipment Media: Print Market: Mexico

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Chief Creative Officer: Walter Aregger, Hernan Ibarra Creative Director: Hache, Pablo Maldonado Copywriter: Pablo Maldonado Art Director: Hache Photography: Aloha Studio, Juan Salvarredy

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Bronze


Big Bottom Are you obsessed with the right things?

Brand: Breast Cancer Foundation Agency: DDB, Singapore Industry: Public interest & Non-profit Media: Print Market: Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Thomas Yang Copywriter: Joji Jacob, Khairul Mondzi Art Director: Andrea Kuo, Thomas Yang Photography: The Republic, The Republic Studios, Allan Ng

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Bad Hair Day Are you obsessed with the right things?

Brand: Breast Cancer Foundation Agency: DDB, Singapore Industry: Public interest & Non-profit Media: Print Market: Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Thomas Yang Copywriter: Joji Jacob, Khairul Mondzi Art Director: Andrea Kuo, Thomas Yang Photography: The Republic, The Republic Studios, Allan Ng

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Pimple Are you obsessed with the right things?

Brand: Breast Cancer Foundation Agency: DDB, Singapore Industry: Public interest & Non-profit Media: Print Market: Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Thomas Yang Copywriter: Joji Jacob, Khairul Mondzi Art Director: Andrea Kuo, Thomas Yang Photography: The Republic, The Republic Studios, Allan Ng

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Stunt, 5 Wrangler We are animals

Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Mar., 2011 Market: France Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Bird

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Jet Fighter Brand: Mattel Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Chief Creative Officer: Gavin Simpson Executive Creative Director: Gavin Simpson Creative Director: Gavin Simpson, Chee Keong Tan Copywriter: Adam Chan, Donevan Chew Art Director: Gavin Simpson, Chee Keong Tan, Wai Khuen Yee Photography: Studio DL

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Wrestler Brand: Mattel Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Chief Creative Officer: Gavin Simpson Executive Creative Director: Gavin Simpson Creative Director: Gavin Simpson, Chee Keong Tan Copywriter: Adam Chan, Donevan Chew Art Director: Gavin Simpson, Chee Keong Tan, Wai Khuen Yee Photography: Studio DL

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Balloon Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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Nails Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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Marilyn Brand: Sony Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: Print Market: Argentina

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky, Del Campo Nazca Copywriter: Diego Medvedocky, Del Campo Nazca Art Director: Mariano Espagnol, Ignacio Ferioli, Del Campo Nazca Photography: Garlic, Marcelo Burgos

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People Brand: Corbis Agency: Leo Burnett, Lisbon Industry: Professional & Public services Media: Print Market: Portugal

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Chief Creative Officer: Chacho Puebla Executive Creative Director: Renato Lopes, Erick Rosa Copywriter: Thiago Carvalho Art Director: Thiago Arrighi Photography: Corbis

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Office Worker

Brand: Diamond Coffee Agency: Leo Burnett, hongkong Industry: Non-alcoholic drinks Media: Outdoor Market: China Executive Creative Director: Connie Lo Creative Director: Nutchanun Chiaphanumas Copywriter: Nutchanun Chiaphanumas, Spring Liu Art Director: Nateepat Jaturonrasmi Photography: Nok Pipattungkul, Anuchai Secharunputong

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School Bus Driver

Brand: Diamond Coffee Agency: Leo Burnett, hongkong Industry: Non-alcoholic drinks Media: Outdoor Market: China Executive Creative Director: Connie Lo Creative Director: Nutchanun Chiaphanumas Copywriter: Nutchanun Chiaphanumas, Spring Liu Art Director: Nateepat Jaturonrasmi Photography: Nok Pipattungkul, Anuchai Secharunputong

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The Jungle Book

Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Language: English Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Edward Ong, Marcus Rebeschini Creative Director: Gigi Lee, Edward Ong, Marcus Rebeschini Copywriter: Edward Ong, Andrea Yap Art Director: Siew Yuet Kie, Yuet Kie, Joshua Tay

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The Wizard of Oz

Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Language: English Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Edward Ong, Marcus Rebeschini Creative Director: Gigi Lee, Edward Ong, Marcus Rebeschini Copywriter: Edward Ong, Andrea Yap Art Director: Siew Yuet Kie, Yuet Kie, Joshua Tay

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JFK Conspiracy Tamiya Put it together.

Brand: Tamiya Agency: Ogilvy, Ho Chi Minh City Industry: Toys & Games Media: Print Market: Vietnam Executive Creative Director: Todd McCracken Copywriter: Cirkus, Dang Thuong Do, Jay Furby, BJ Galinato, Joe Harris, Jeremy Lim, Todd McCracken Art Director: Cirkus, Dang Thuong Do, Jay Furby, BJ Galinato, Joe Harris, Jeremy Lim, Todd McCracken

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Roswell Conspiracy Tamiya Put it together.

Brand: Tamiya Agency: Ogilvy, Ho Chi Minh City Industry: Toys & Games Media: Print Market: Vietnam Executive Creative Director: Todd McCracken Copywriter: Cirkus, Dang Thuong Do, Jay Furby, BJ Galinato, Joe Harris, Jeremy Lim, Todd McCracken Art Director: Cirkus, Dang Thuong Do, Jay Furby, BJ Galinato, Joe Harris, Jeremy Lim, Todd McCracken

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Mop Brand: JALA PRT Agency: Ogilvy, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia Language: English

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Executive Creative Director: Gary Caulfield, Jagdish Ramakrishnan Creative Director: Gary Caulfield Copywriter: Purnadyka Anantha, Gary Caulfield, Pribadi Prananta, Jagdish Ramakrishnan Art Director: Alfa Aphrodita, Nicholas Kosasih, Ridward Ongsano Photography: Handi Karya, Handri Karya

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When domestic helpers themselves need help.


Wound Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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The Art Directors Club: Hovering

Brand: The Art Directors Club Agency: DDB, New York City, NY Industry: Culture, Recreation & Sport Media: Print Market: United States Language: English Chief Creative Officer: Matt Eastwood Creative Director: Menno Kluin Copywriter: Aron Fried Art Director: Carlos Wigle

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The Art Directors Club: Irving Brand: The Art Directors Club Agency: DDB, New York City, NY Industry: Culture, Recreation & Sport Media: Print Market: United States Language: English

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Chief Creative Officer: Matt Eastwood Creative Director: Menno Kluin Copywriter: Aron Fried Art Director: Carlos Wigle

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Outdoor Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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Stuntman 14 We are animals

Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Mar., 2011 Market: France Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Bird

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Highlighted, Maria Antonieta Brand: Stabilo Agency: Y&R, Santiago Industry: Office equipment Media: Print Published: Dec., 2011 Market: Chile

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Executive Creative Director: Alvaro Becker, Francisco Cavada Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete Photography: Salamagica

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Highlighted, Dulcinea Brand: Stabilo Agency: Y&R, Santiago Industry: Office equipment Media: Print Published: Dec., 2011 Market: Chile

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Executive Creative Director: Alvaro Becker, Francisco Cavada Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete Photography: Salamagica

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Clothes Brand: JALA PRT Agency: Ogilvy, Jakarta Industry: Public interest & Non-profit Media: Outdoor Market: Indonesia Language: English

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Executive Creative Director: Gary Caulfield, Jagdish Ramakrishnan Creative Director: Gary Caulfield Copywriter: Purnadyka Anantha, Gary Caulfield, Pribadi Prananta, Jagdish Ramakrishnan Art Director: Alfa Aphrodita, Nicholas Kosasih, Ridward Ongsano Photography: Handi Karya, Handri Karya

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The Solar Annual Report 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Nösel Mathias, Frost Matthäus

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Keep Fighting The Good Fight 1

Brand: The Art Directors Club Agency: DDB, New York City, NY Industry: Culture, Recreation & Sport Media: Print Market: United States Language: English Chief Creative Officer: Matt Eastwood Creative Director: Menno Kluin Copywriter: Aron Fried Art Director: Carlos Wigle

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Keep Fighting The Good Fight 3 Brand: The Art Directors Club Agency: DDB, New York City, NY Industry: Culture, Recreation & Sport Media: Print Market: United States Language: English

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Chief Creative Officer: Matt Eastwood Creative Director: Menno Kluin Copywriter: Aron Fried Art Director: Carlos Wigle

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Look Twice Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Print Market: Germany

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Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Creative Director: Felix Fenz Copywriter: Andreas Hilbig, David Wegener Art Director: Michael Hess, Alexander Norvilas Photography: Klaus Merz

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Look Twice Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Print Market: Germany

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Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Creative Director: Felix Fenz Copywriter: Andreas Hilbig, David Wegener Art Director: Michael Hess, Alexander Norvilas Photography: Klaus Merz

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Look Twice Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Print Market: Germany

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Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Creative Director: Felix Fenz Copywriter: Andreas Hilbig, David Wegener Art Director: Michael Hess, Alexander Norvilas Photography: Klaus Merz

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Dominos Brand: i-Pillow Agency: Leo Burnett, hongkong Industry: House, Garden & Pets Media: Print Market: China

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Executive Creative Director: Connie Lo Creative Director: Nutchanun Chiaphanumas Copywriter: Nutchanun Chiaphanumas, Spring Liu Art Director: Nateepat Jaturonrasmi, Martin Tong Photography: Illusion

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Deer Brand: Para Ti Deco Agency: DraftFCB, Buenos Aires Industry: House, Garden & Pets Media: Print Market: Argentina

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Executive Creative Director: Javier Campopiano Creative Director: Lulo Calió Copywriter: Christian Gulisano Art Director: Lulo Calió, Martín Stuart Photography: Studio Wallace

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What are you waiting for? Brand: FCO Agency: M&C Saatchi, London (England) Industry: Professional & Public services Media: Print Market: United Kingdom Language: English

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Facebook Brand: Leya Mediabooks Agency: Leo Burnett, Madrid Industry: Internet sites & Services Media: Print Market: Spain

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Executive Creative Director: Chacho Puebla Creative Director: Francisco Cassis Copywriter: Francisco Cassis Art Director: Bruno Nakano

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Twitter Brand: Leya Mediabooks Agency: Leo Burnett, Madrid Industry: Internet sites & Services Media: Print Market: Spain

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Executive Creative Director: Chacho Puebla Creative Director: Francisco Cassis Copywriter: Francisco Cassis Art Director: Bruno Nakano

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Socks Brand: Bajaj Fans Agency: Leo Burnett, Mumbai Industry: Automotive & Services Media: Print Market: India

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Chief Creative Officer: KV Sridhar Executive Creative Director: Nitesh Tiwari Creative Director: Vikram Pandey Copywriter: Vikram Pandey Art Director: Brijesh Parmar Photography: Amol Jadhav Studio, Amol Jadhav

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Stunt 3

Brand: Wrangler Agency: Fred & Farid, Paris Industry: Apparel, Clothing & Footwear Media: Print Published: Mar., 2011 Market: France Creative Director: Fred & Farid Copywriter: Farid Mokart, Frédéric Raillard Art Director: Juliette Lavoix, Celine Moeur, Farid Mokart, Frédéric Raillard Photography: Cass Bird

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JALA Brand: JALA PRT Agency: Ogilvy, Jakarta Industry: Public interest & Non-profit Media: Print Market: Indonesia Language: English

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Executive Creative Director: Gary Caulfield, Jagdish Ramakrishnan Creative Director: Gary Caulfield Copywriter: Purnadyka Anantha, Gary Caulfield, Pribadi Prananta, Jagdish Ramakrishnan Art Director: Alfa Aphrodita, Nicholas Kosasih, Ridward Ongsano Photography: Handi Karya, Handri Karya

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Out of Home


Gold


Heaven and Hell Brand: Samsonite Agency: JWT, shanghai Industry: Transport & Tourism Media: Outdoor Market: China

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Executive Creative Director: Elvis Chau, Sheung-yan Lo, Yang Yeo Creative Director: Hattie Cheng, Rojana Chuasakul Copywriter: Marc Wang Art Director: Hattie Cheng, Rojana Chuasakul, Danny Li, Haoxi Lv, Surachai Puthikulangkura

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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The Return of Dictator Ben Ali Brand: Engagement Citoyen Agency: Ogilvy, Tunis Industry: Public interest & Non-profit Media: Outdoor Market: Tunisia

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Creative Director: Nicolas Courant Copywriter: Asma Kanzari, Mehdi Lamloum, Yosri Mimouna Art Director: Yassine Boughaba, Nicolas Courant, Gérald Héraud Director: Propaganda, Fedh Chabbi, Fehd Chabbi

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Watch the video


Silver


Albertina

Brand: Amnesty International Agency: Fuel, Lisbon Industry: Public interest & Non-profit Media: Print Published: Apr., 2011 Market: Portugal Creative Director: Pedro Bexiga, Marcelo Lourenço Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Photography: João Pina

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Manuel These photos exist thanks to organizations like the Political Police. These ones, thanks to organizations like Amnesty International.

Brand: Amnesty International Agency: Fuel, Lisbon Industry: Public interest & Non-profit Media: Print Published: Apr., 2011 Market: Portugal Creative Director: Pedro Bexiga, Marcelo Lourenço Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Photography: João Pina

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Carlos These photos exist thanks to organizations like the Political Police. These ones, thanks to organizations like Amnesty International.

Brand: Amnesty International Agency: Fuel, Lisbon Industry: Public interest & Non-profit Media: Print Published: Apr., 2011 Market: Portugal Creative Director: Pedro Bexiga, Marcelo Lourenço Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Photography: João Pina

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Taxi drivers

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Brand: TED Agency: Ogilvy, Buenos Aires Industry: Electronics & Audio-Visual Media: Ambient & Interactive Market: Argentina

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Creative Director: Gastón Bigio, Maximiliano Maddalena, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Torque Flota, Ignacio Flotta Director: Nicolás Núbile

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Stairs

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Pool

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Swing

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Miguel Nunes, Damon Stapleton, Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Outdoor Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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Clown Mask Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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BYO Cup Day

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Brand: Slurpee Agency: Leo Burnett, Melbourne, VIC Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Creative Director: Jason Williams Copywriter: Ellen Bullen, Eamonn Dixon, Andrew Woodhead Art Director: James Orr

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The Invisible Drive Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Outdoor Market: Germany

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Watch the video Chief Creative Officer: Fabian Frese, Goetz Ulmer, Thimoteus Wagner Executive Creative Director: Armin Jochum Creative Director: Fabian Frese, Jonas Keller, Michael Ohanian, Michael Ohanien, Martin Strutz, Goetz Ulmer, Thimoteus Wagner Copywriter: Michael Ohanian, Michael Ohanien Art Director: Jonas Keller, Andreas Wagner Director: Daniel Schmidt

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Predictions

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Brand: IBM Agency: Ogilvy, London (England) Industry: Professional & Public services Media: Outdoor Market: United Kingdom

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Executive Creative Director: Emma de la Fosse, Charlie Wilson Creative Director: Charlie Wilson Copywriter: Pavlos Themistocleous Art Director: Andy Davis

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Bronze


Toilet Sex is no accident. Always use a condom.

Brand: MTV Agency: Grey, Dusseldorf Industry: Media & Publishing Media: Print Published: Mar., 2011 Market: Germany Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Moritz Grub, Regner Lotz Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli

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Sexidents, Bush Sex is no accident. Always use a condom.

Brand: MTV Agency: Grey, Dusseldorf Industry: Media & Publishing Media: Print Published: Mar., 2011 Market: Germany Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Moritz Grub, Regner Lotz Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli

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Sexidents, Backseat Sex is no accident. Always use a condom.

Brand: MTV Agency: Grey, Dusseldorf Industry: Media & Publishing Media: Print Published: Mar., 2011 Market: Germany Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Moritz Grub, Regner Lotz Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli

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Cards Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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Balloon Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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Nails Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Renato Simões Art Director: Bruno Prosperi

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Share Project

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Brand: Casa Do Zezinho Agency: BBDO, São Paulo Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Brazil

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Creative Director: Luiz Sanches Copywriter: Fabio Ozório Art Director: Renato Fernandez, Daniel Manzi, Vinicius Sousa Photography: Richard Stefano Director: Fábio Benvenuti

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Obama/Clinton Brand: Reporters Sans Frontières (Reporters Without Borders) Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Print Market: United Arab Emirates

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Executive Creative Director: Steve Hough Creative Director: Ramzi Moutran Copywriter: Sascha Kuntze Art Director: Leonardo Borges, Sascha Kuntze, Rafael Rizuto Photography: AFP, Associated Press

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Cameron Brand: Reporters Sans Frontières (Reporters Without Borders) Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Print Market: United Arab Emirates

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Executive Creative Director: Steve Hough Creative Director: Ramzi Moutran Copywriter: Sascha Kuntze Art Director: Leonardo Borges, Sascha Kuntze, Rafael Rizuto Photography: AFP, Associated Press

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Putin

Brand: Reporters Sans Frontières (Reporters Without Borders) Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Print Market: United Arab Emirates Executive Creative Director: Steve Hough Creative Director: Ramzi Moutran Copywriter: Sascha Kuntze Art Director: Leonardo Borges, Sascha Kuntze, Rafael Rizuto Photography: AFP, Associated Press

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Office Worker

Brand: Diamond Coffee Agency: Leo Burnett, hongkong Industry: Non-alcoholic drinks Media: Outdoor Market: China Executive Creative Director: Connie Lo Creative Director: Nutchanun Chiaphanumas Copywriter: Nutchanun Chiaphanumas, Spring Liu Art Director: Nateepat Jaturonrasmi Photography: Nok Pipattungkul, Anuchai Secharunputong

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School Bus Driver

Brand: Diamond Coffee Agency: Leo Burnett, hongkong Industry: Non-alcoholic drinks Media: Outdoor Market: China Executive Creative Director: Connie Lo Creative Director: Nutchanun Chiaphanumas Copywriter: Nutchanun Chiaphanumas, Spring Liu Art Director: Nateepat Jaturonrasmi Photography: Nok Pipattungkul, Anuchai Secharunputong

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Tropicana: Energie Naturelle (Billboard powered by oranges) Brand: Tropicana Agency: DDB, Paris Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2011 Market: France

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Executive Creative Director: Alexandre Hervé Creative Director: Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Director: Johnny Hardstaff

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Wound Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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I LOVE MY HOUSE I love my house now belongs to my ex-wife. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann, Martin Spillmann Copywriter: Thomas Schoeb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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NEVER WANT CHILDREN I never want children are great. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann, Martin Spillmann Copywriter: Thomas Schoeb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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NOT INTERESTED IN GETTING MARRIED I'm not interested in getting married in church is more romantic. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann, Martin Spillmann Copywriter: Thomas Schoeb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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SHES MY EVERYTHING She's my everything went wrong. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann, Martin Spillmann Copywriter: Thomas Schoeb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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I LIKE WORKING WITH I like working with you is impossible. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann, Martin Spillmann Copywriter: Thomas Schoeb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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ONLY WOMAN You are the only woman I love a man now. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann, Martin Spillmann Copywriter: Thomas Schoeb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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Melo Explosions

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Brand: Jordan Agency: Wieden+Kennedy, New York City, NY Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Andy Ferguson, Brandon Mugar, Ian Reichenthal, Scott Vitrone Copywriter: Eric Steele Art Director: Azsa West Director: Ricardo Rivera

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Clothes Brand: JALA PRT Agency: Ogilvy, Jakarta Industry: Public interest & Non-profit Media: Outdoor Market: Indonesia Language: English

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Executive Creative Director: Gary Caulfield, Jagdish Ramakrishnan Creative Director: Gary Caulfield Copywriter: Purnadyka Anantha, Gary Caulfield, Pribadi Prananta, Jagdish Ramakrishnan Art Director: Alfa Aphrodita, Nicholas Kosasih, Ridward Ongsano Photography: Handi Karya, Handri Karya

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Passport Stamps Brand: Land Rover Agency: Y&R, London (England) Industry: Automotive & Services Media: Outdoor Published: May., 2011 Market: United Kingdom Language: English

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Executive Creative Director: Mark Roalfe Creative Director: Graham Lang, Mark Roalfe Copywriter: Phil Forster Art Director: Tim Brookes Photography: Carl Warner

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Photo Fighters

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Brand: Canon Agency: Leo Burnett, Bangkok Industry: Electronics & Audio-Visual Media: Promotion & Event Market: Thailand

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Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo, Sanpathit Tavijaroen Copywriter: Fuad Ahmad, Puttipong Pattanapongsagorn Art Director: Sanpathit Tavijaroen, Sompat Trisadikun, Park Wannasiri Photography: Chanwit Nimcharoen

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Key to Viano

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Brand: Mercedes-Benz Agency: Lukas Lindemann Rosinksi, Hamburg Industry: Automotive & Services Media: Ambient & Interactive Market: Germany

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Chief Creative Officer: Arno Lindemann, Bernhard Lukas Creative Director: Thomas Heyen, Markus Kremer, Arno Lindemann, Bernhard Lukas Copywriter: Teja Fischer, Tobias Schroeder Art Director: Moritz Frehse

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Operation Rivers of Light Brand: Ministry of Defense - PAHD Agency: Lowe, Bogotá Industry: Public interest & Non-profit Media: Outdoor Market: Colombia

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Watch the video Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Jaime Duque, Santiago Mesa Copywriter: Mario Lagos, Sergio Leon Art Director: Carlos Rodríguez, Carlos Andrés Rodríguez

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Integrated Campaign


Silver


Bundaberg Watermark Brand: Bundaberg Agency: Leo Burnett, Melbourne, VIC Industry: Alcoholic drinks Media: Ambient & Interactive Published: Jun., 2011 Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo Executive Creative Director: Andy Dilallo Creative Director: Tim Green Copywriter: Rupert Taylor Art Director: Tim Green

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Save the library Brand: Troy Library Agency: Leo Burnett, Chicago, IL Industry: Media & Publishing Media: Cyber Market: United States

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Watch the video Executive Creative Director: Peter McHugh Creative Director: Glen Hilzinger, Peter McHugh, Bob Veasey Copywriter: Mike Davis, Rob Thiemann Art Director: Derek Tent

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Small Business Gets an Official Day Brand: American Express Agency: CP+B, Boulder, CO Industry: Financial & Legal services Media: Cyber Market: United States

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Chief Creative Officer: Jeff Benjamin, Lincoln Bjorkman, Rob Reilly, Mark Taylor Executive Creative Director: Allen Richardson, Mark Taylor Creative Director: Matthew D'Ercole, Dan Ligon, Lewis McVey, Rob Reilly, Allen Richardson, Jesse Suchmann Copywriter: Adrian Alexander, Kelly McCormick, Jens McNaughton Art Director: Mike Blanch, Daniel Burke, Josh Gross, Laura Potsic, Rochelle Raiss

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BYO Cup Day

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Brand: Slurpee Agency: Leo Burnett, Melbourne, VIC Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Creative Director: Jason Williams Copywriter: Ellen Bullen, Eamonn Dixon, Andrew Woodhead Art Director: James Orr

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Be the Coach Brand: Carling Beer Agency: Ogilvy, Cape Town Industry: Alcoholic drinks Media: Cyber Market: South Africa

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Watch the video Executive Creative Director: Chris Gotz Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg Copywriter: Logan Broadley, Tommy Le Roux, Yazeed Solomons Art Director: Delano Chengan, Benjamin de Villiers, Jonathan Lang

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Mayhem

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Brand: Allstate Agency: Leo Burnett, Chicago, IL Industry: Financial & Legal services Media: Promotion & Event Published: Nov., 2010 Market: United States

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Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano, Charley Wickman Creative Director: Jeanie Caggiano, Britt Nolan, Jo Shoesmith, Charley Wickman Copywriter: Matt Miller, Josh Mizrachi, Chris Rodriquez Art Director: Greg Nobles, Chris Rodriguez Director: Phil Morrison

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Bronze


Project Imagin8ion Brand: Canon Agency: Grey, New York City, NY Industry: Electronics & Audio-Visual Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Tor Myhren, Jeff Odiorne Executive Creative Director: Ari Halper, Steve Krauss Creative Director: Eric King, Stu Mair Copywriter: Kent Koren Art Director: Jayson Atienza, Elinor Buchler, Ian Lui, Sol Oh, Korie Park

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Paint Chip Names For Men Brand: CIL Paints Agency: Reason Partners, Toronto, ON

Creative Director: Peter Holmes, Jamie Way Art Director: Mike Mulik

Industry: House, Garden & Pets Media: Cyber Market: Canada

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SCREW*D Brand: Craftsman Agency: Y&R, Chicago, IL Industry: House, Garden & Pets Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Bob Winter Creative Director: Jon Eckman, Richard Fischer, Evan Thompson Copywriter: Evan Thompson Art Director: Richard Fischer Director: Matt Ogens, Grant Skinner

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Day One

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Brand: Prudential Agency: Droga5, New York City, NY Industry: Financial & Legal services Media: Promotion & Event Market: United States

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The Voiceless Campaign Brand: The Zimbabwean Agency: TBWA, Johannesburg Industry: Media & Publishing Media: Promotion & Event Market: South Africa

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Watch the video Chief Creative Officer: John Hunt Executive Creative Director: Damon Stapleton Copywriter: Raphael Basckin Art Director: Shelley Smoler Photography: Robin Hammond, James Oatway, Dirk-Jan Visser

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Hall Of Fame


Grand


Grrr

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Brand: Honda Agency: Wieden+Kennedy, London (England) Industry: Automotive & Services Media: TV & Cinema Published: Apr., 2003 Market: United Kingdom Language: English

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Executive Creative Director: Wave Studios Creative Director: Tony Davidson, Kim Papworth Copywriter: Kim Papworth, Richard Russell, Michael Russoff, Sean Thompson Art Director: Tony Davidson, Chris Groom, Richard Russell, Michael Russoff, Sean Thompson Director: Smith & Foulkes, Adam Foulkes, Alan Smith, Ivan Zacharias

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Hate Something, Change Something



Direct Mail


Gold


The Solar Annual Report 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Nösel Mathias, Frost Matthäus

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Silver


Share With Those Who Need... Brand: Casa Do Zezinho Agency: BBDO, São Paulo Industry: Public interest & Non-profit Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Fabio Ozório Art Director: Renato Fernandez, Daniel Manzi, Vinicius Sousa

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Bronze


Dead Man Cooking Brand: Alive e.V. gegen Todesstrafe Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Executive Creative Director: Jan Rexhausen, Dörte Spengler-Ahrens Creative Director: Felix Fenz, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Marc Freitag, Stefan Golde, Vicky Jacob-Ebbinghaus, Estelle Raschka, David Wegener Art Director: Alexander Norvilas, Eva Stetefeld

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Operation Rivers of Light Brand: Ministry of Defense - PAHD Agency: Lowe, Bogotá Industry: Professional & Public services Media: Direct Market Market: Colombia

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Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Santiago Mesa Copywriter: Mario Lagos, Sergio Leon Art Director: Carlos Andrés Rodríguez

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Content & Contact


Gold


Underheard in New York Brand: New York City Rescue Mission Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Cyber Market: United States

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Watch the video Creative Director: Zac Sax, Jessica Shriftman Art Director: Willy Wang

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Heineken Star Player Brand: Heineken Agency: AKQA, London (England) Industry: Alcoholic drinks Media: Cyber Market: United Kingdom

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Hot Wheels For Real Brand: Hot Wheels Agency: Mistress, Venice Industry: Toys & Games Media: Promotion & Event Market: Italy

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Silver


Spread the Ted

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Brand: TEDx Agency: Ogilvy, Buenos Aires Industry: Professional & Public services Media: Promotion & Event Market: Argentina

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Executive Creative Director: Gastón Bigio Creative Director: Maximiliano Maddalena, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flotta Director: Nicolás Núbile

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Save the library Brand: Troy Library Agency: Leo Burnett, Chicago, IL Industry: Media & Publishing Media: Cyber Market: United States

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Watch the video Executive Creative Director: Peter McHugh Creative Director: Glen Hilzinger, Peter McHugh, Bob Veasey Copywriter: Mike Davis, Rob Thiemann Art Director: Derek Tent

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The Museum of Me Brand: Intel Agency: Projector Inc., Tokyo Industry: Electronics & Audio-Visual Media: Cyber Market: Japan

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Watch the video Creative Director: Koichiro Tanaka Copywriter: Latina International Corporation, Lilia Silva Art Director: Masanori Sakamoto Director: Eiji Tanigawa

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BYO Cup Day

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Brand: Slurpee Agency: Leo Burnett, Melbourne, VIC Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Creative Director: Jason Williams Copywriter: Ellen Bullen, Eamonn Dixon, Andrew Woodhead Art Director: James Orr

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The Return of Dictator Ben Ali Brand: Engagement Citoyen Agency: Ogilvy, Tunis Industry: Public interest & Non-profit Media: Promotion & Event Market: Tunisia

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Creative Director: Nicolas Courant Copywriter: Asma Kanzari, Mehdi Lamloum, Yosri Mimouna Art Director: Yassine Boughaba, Nicolas Courant, Gérald Héraud Director: Propaganda, Fedh Chabbi, Fehd Chabbi

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UNICEF: Good Shirts Brand: UNICEF Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: John Patroulis Executive Creative Director: Ari Weiss Creative Director: John Patroulis, Ari Weiss Copywriter: Ian Hart Art Director: Dave Brown

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Americans Elect Brand: Americans Elect Agency: LBi, New York City, NY Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Watch the video Executive Creative Director: Cedric Devitt Creative Director: Richard Bloom, Emil Lanne, Kriston Rucker Copywriter: Howard Hill Art Director: Steven Alvarez

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Be the Coach Brand: Carling Beer Agency: Ogilvy, Cape Town Industry: Alcoholic drinks Media: Cyber Market: South Africa

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Watch the video Executive Creative Director: Chris Gotz Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg Copywriter: Logan Broadley, Tommy Le Roux, Yazeed Solomons Art Director: Delano Chengan, Benjamin de Villiers, Jonathan Lang

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Back to the Start Brand: Chipotle Mexican Grill Agency: CAA, Los Angeles, CA

Watch the video Director: Johnny Kelly

Industry: Catering industry Media: TV & Cinema Market: United States Language: English

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Detroit Second Look Brand: H&R Block Agency: Fallon, Minneapolis, MN Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Watch the video Executive Creative Director: Darren Spiller Creative Director: Darren Spiller Copywriter: Ryan Peck Art Director: Scott O'Leary Director: John Hillcoat

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How 'Speedkills' Killed Speed Brand: Transport Accident Commission (TAC) Agency: Naked Communications Ltd, London (England)

Creative Director: Seshan Moodley Copywriter: Anna O'donohuge Art Director: Seshan Moodley

Industry: Public interest & Non-profit Media: Cyber Market: United Kingdom

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Bronze


A New Warrior

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Brand: Greenpeace Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Published: Nov., 2010 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Olivier Lefebvre Art Director: Benjamin Marchal Director: Ulysse Loreaux

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The Earth Needs a New Warrior: It Needs You


Wall Of Fame

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Brand: edding Agency: Kempertrautmann, Hamburg Industry: Professional & Public services Media: Ambient & Interactive Market: Germany Language: English

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Creative Director: Christoph Gähwiler, Simon Jasper Philipp, SimonJasper Philipp, Stefan Walz, Gerrit Zinke Copywriter: Christoph Gähwiler, Michael Götz, Samuel Weiß Art Director: Simon Jasper Philipp, SimonJasper Philipp, Florian Schimmer, Stefan Walz Photography: Nordstern

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Bundaberg Watermark Brand: Bundaberg Agency: Leo Burnett, Melbourne, VIC Industry: Alcoholic drinks Media: Ambient & Interactive Published: Jun., 2011 Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo Executive Creative Director: Andy Dilallo Creative Director: Tim Green Copywriter: Rupert Taylor Art Director: Tim Green

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Touch the Rainbow Brand: Skittles Agency: BBDO, Toronto, ON Industry: Confectionery & Snacks Media: Cyber Market: Canada

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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Mike Donaghey, Peter Ignazi, Chris Joakim, Carlos Moreno Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Woods and Low

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The Invisible Drive Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Outdoor Market: Germany

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Watch the video Chief Creative Officer: Fabian Frese, Goetz Ulmer, Thimoteus Wagner Executive Creative Director: Armin Jochum Creative Director: Fabian Frese, Jonas Keller, Michael Ohanian, Michael Ohanien, Martin Strutz, Goetz Ulmer, Thimoteus Wagner Copywriter: Michael Ohanian, Michael Ohanien Art Director: Jonas Keller, Andreas Wagner Director: Daniel Schmidt

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Wim Hof

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Brand: Columbia Agency: Butler, Shine, Stern & Partners, Sausalito, CA Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Creative Director: Tom Coates Copywriter: Chris Bull Art Director: Alex Rice, Trevor Steinbacher Photography: First Shot Productions, Ture lillegraven Director: Acne Production, Henrik Sundgren

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Today's Youth For Yesterday's Youth Brand: KBC Bank Agency: TBWA, Brussels Industry: Financial & Legal services Media: Cyber Market: Belgium

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Creative Director: Jan Macken Copywriter: Chiara De Decker, Geert Verdonck Art Director: Menno Buyl

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Ted Williams - Fight Hunger Brand: Kraft Agency: CP+B, Boulder, CO Industry: Food Media: Promotion & Event Market: United States

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Chief Creative Officer: Jeff Benjamin, Rob Reilly Creative Director: James DawsonHollis, Cliff Leicht, Wendy Leicht, Bill Wright

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Tap

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Brand: Sydney Water Agency: Host, Sydney, NSW Industry: Public interest & Non-profit Media: Promotion & Event Market: Australia

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Innovative Media


Grand


The Return of Dictator Ben Ali Brand: Engagement Citoyen Agency: Ogilvy, Tunis Industry: Public interest & Non-profit Media: Promotion & Event Market: Tunisia

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Creative Director: Nicolas Courant Copywriter: Asma Kanzari, Mehdi Lamloum, Yosri Mimouna Art Director: Yassine Boughaba, Nicolas Courant, Gérald Héraud Director: Propaganda, Fedh Chabbi, Fehd Chabbi

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Gold


Bottle Lights Brand: Pepsi Agency: BBDO, Makati City Industry: Non-alcoholic drinks Media: Promotion & Event Market: Philippines

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Watch the video Chief Creative Officer: David Guerrero Creative Director: Dale Lopez Copywriter: Raymund Sison, Rachel Teotico Art Director: Dale Lopez, Leah Mababangloob, Dennis Nierra, Tim Villela

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Touch the Rainbow Brand: Skittles Agency: BBDO, Toronto, ON Industry: Confectionery & Snacks Media: Cyber Market: Canada

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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Mike Donaghey, Peter Ignazi, Chris Joakim, Carlos Moreno Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Woods and Low

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Silver


Save the library Brand: Troy Library Agency: Leo Burnett, Chicago, IL Industry: Media & Publishing Media: Cyber Market: United States

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Watch the video Executive Creative Director: Peter McHugh Creative Director: Glen Hilzinger, Peter McHugh, Bob Veasey Copywriter: Mike Davis, Rob Thiemann Art Director: Derek Tent

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The Museum of Me Brand: Intel Agency: Projector Inc., Tokyo Industry: Electronics & Audio-Visual Media: Cyber Market: Japan

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Watch the video Creative Director: Koichiro Tanaka Copywriter: Latina International Corporation, Lilia Silva Art Director: Masanori Sakamoto Director: Eiji Tanigawa

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The Solar Annual Report Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Nösel Mathias, Frost Matthäus

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Bronze


Spread the Ted

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Brand: TEDx Agency: Ogilvy, Buenos Aires Industry: Professional & Public services Media: Promotion & Event Market: Argentina

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Executive Creative Director: Gastón Bigio Creative Director: Maximiliano Maddalena, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flotta Director: Nicolás Núbile

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Nike SPARQ

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Brand: Nike Agency: R/GA, New York City, NY Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Creative Director: Sammi Needham, Albert Patton Copywriter: Devin Heatley Art Director: Rasmus Wangelin

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The Invisible Drive Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Outdoor Market: Germany

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Watch the video Chief Creative Officer: Fabian Frese, Goetz Ulmer, Thimoteus Wagner Executive Creative Director: Armin Jochum Creative Director: Fabian Frese, Jonas Keller, Michael Ohanian, Michael Ohanien, Martin Strutz, Goetz Ulmer, Thimoteus Wagner Copywriter: Michael Ohanian, Michael Ohanien Art Director: Jonas Keller, Andreas Wagner Director: Daniel Schmidt

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UNICEF: Good Shirts Brand: UNICEF Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: John Patroulis Executive Creative Director: Ari Weiss Creative Director: John Patroulis, Ari Weiss Copywriter: Ian Hart Art Director: Dave Brown

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Interactive


Grand


The Museum of Me Brand: Intel Agency: Projector Inc., Tokyo Industry: Electronics & Audio-Visual Media: Cyber Market: Japan

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Watch the video Creative Director: Koichiro Tanaka Copywriter: Latina International Corporation, Lilia Silva Art Director: Masanori Sakamoto Director: Eiji Tanigawa

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Gold


Underheard in New York Brand: New York City Rescue Mission Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Cyber Market: United States

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Watch the video Creative Director: Zac Sax, Jessica Shriftman Art Director: Willy Wang

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Book Burning Party Brand: Troy Library Agency: Leo Burnett, Chicago, IL Industry: Media & Publishing Media: Cyber Market: United States

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Watch the video Executive Creative Director: Peter McHugh Creative Director: Glen Hilzinger, Peter McHugh, Bob Veasey Copywriter: Mike Davis, Rob Thiemann Art Director: Derek Tent

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Autodance

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Brand: Ubisoft Agency: Crispin Porter + Bogusky, London (England) Industry: Electronics & Audio-Visual Media: Cyber Market: United Kingdom Language: English

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Chief Creative Officer: Rob Reilly Executive Creative Director: Gustav Martner Creative Director: Mattias Berg Copywriter: Jim Connolly Art Director: Mattias Berg, Joakim Khoury

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Sneakerpedia

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Brand: Foot Locker Agency: SapientNitro, London (England) Industry: Apparel, Clothing & Footwear Media: Cyber Market: United Kingdom

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Creative Director: Malcolm Poynton Copywriter: Malcolm Poynton Art Director: Malcolm Poynton

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Heineken Star Player Brand: Heineken Agency: AKQA, London (England) Industry: Alcoholic drinks Media: Cyber Market: United Kingdom

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Sick Kids

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Brand: Sick Kids Hospital Cancer Monitoring Agency: Cundari, Toronto, ON Industry: Public interest & Non-profit Media: Cyber Market: Canada

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Chief Creative Officer: Brent Choi Copywriter: Cory Eisentraut Art Director: Mike Sipley Director: Kawal Singh

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Nike SPARQ

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Brand: Nike Agency: R/GA, New York City, NY Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Creative Director: Sammi Needham, Albert Patton Copywriter: Devin Heatley Art Director: Rasmus Wangelin

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Small Business Gets an Official Day Brand: American Express Agency: CP+B, Boulder, CO Industry: Financial & Legal services Media: Cyber Market: United States

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Chief Creative Officer: Jeff Benjamin, Lincoln Bjorkman, Rob Reilly, Mark Taylor Executive Creative Director: Allen Richardson, Mark Taylor Creative Director: Matthew D'Ercole, Dan Ligon, Lewis McVey, Rob Reilly, Allen Richardson, Jesse Suchmann Copywriter: Adrian Alexander, Kelly McCormick, Jens McNaughton Art Director: Mike Blanch, Daniel Burke, Josh Gross, Laura Potsic, Rochelle Raiss

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The Web Is What You Make of It Brand: Google Agency: BBH, New York City, NY Industry: Internet sites & Services Media: Cyber Market: United States

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Silver


Builders of Infinity Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Direct Market Market: Germany

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Watch the video Chief Creative Officer: Alex Schill, Alexander Schill Executive Creative Director: Maik Kaehler, Daniel Koennecke, Christoph Nann, Friedrich von Zitzewitz Creative Director: Maik Kaehler, Daniel Koennecke, Christoph Nann, Friedrich von Zitzewitz Copywriter: Marc Vosshall Art Director: Till Diestel, Oliver Schwank

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Volkswagen: Roulette Brand: Volkswagen Agency: TRY, Oslo Industry: Automotive & Services Media: TV & Cinema Published: Jun., 2011 Market: Norway

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Watch the video Creative Director: Petter Bryde, Thorbjørn Ruud Copywriter: Petter Bryde, Anders Holm, Sebastian Prestø, Eva Sannum Art Director: Markus Lind, Thorbjørn Ruud

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The BlueMotion Roulette


The Steve Jobs Moment of Silence Brand: Moment of Silence Inc. Agency: KNARF, New York City, NY Industry: Public interest & Non-profit Media: Cyber Market: United States Language: English

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Executive Creative Director: Frank Anselmo Creative Director: Frank Anselmo Copywriter: Hyui Yong Kim, Bryan Wolff Schoemaker Art Director: Hyui Yong Kim, Bryan Wolff Schoemaker

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The "Fuck you international beer producing assholes"-campaignWatch the video Brand: Mack Brewery Agency: Try Reklamebyrå, Oslo

Copywriter: Anders Holm, Sebastian Presto

Industry: Alcoholic drinks Media: Cyber Market: Norway

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How many slaves work for you? Brand: Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER, San Francisco, CA Industry: Public interest & Non-profit Media: Cyber Market: United States

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Executive Creative Director: John Matejczyk Creative Director: Diko Daghlian Copywriter: Melissa Blaser, Mike Gallucci, John Matejczyk, Aaron Sanchez Art Director: Diko Daghlian, Omid Rashidi Director: Robert Bader

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SPENT

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Brand: Urban Ministries of Durham Agency: McKinney, Durham, NC Industry: Public interest & Non-profit Media: Cyber Market: United States

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Chief Creative Officer: Jonathan Cude Creative Director: Jonathan Cude Copywriter: Jenny Nicholson Art Director: Nick Jones

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You've Got a Case Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Cyber Market: United States

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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Mathias Appelblad, Greg Hahn Creative Director: Arturo Aranda, George Ernst Copywriter: Mark Anderson, Rick Williams Art Director: Danny Adrain, Marcel Yunes Director: Caviar Content, Jonathan Krisel, Jeff Puskar

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Bulletproof

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Brand: Amnesty International Agency: La Chose, Paris Industry: Public interest & Non-profit Media: Cyber Market: France

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Creative Director: Pascal Grégoire Copywriter: Victor Sidoroff Art Director: Guillaume Ganty

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Catch the Flash

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Brand: Nike Agency: Jung von Matt, Stuttgart Industry: Apparel, Clothing & Footwear Media: Cyber Market: Germany

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Creative Director: Kai Heuser, Joerg Jahn, Jacques Pense Art Director: Matias Müller Photography: Mat Neidhardt

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Stumbling Stones Brand: Gunter Demnig - Stolpersteine Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: David Wegener Art Director: Alexander Norvilas, Eric van den Hoonaard

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The Dog Strikes Back - Super Bowl Campaign Brand: Volkswagen Agency: Deutsch, Los Angeles, CA Industry: Automotive & Services Media: TV & Cinema Published: Jan., 2011 Market: United States Language: English

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Creative Director: Michael Kadin, Eric Springer Copywriter: David Povill, Eric Springer Art Director: Michael Kadin, Ryan McLaughlin, Craig Melchiano Director: Lance Acord

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Big Break for Small Business Brand: American Express Agency: Digitas, New York City, NY Industry: Financial & Legal services Media: Cyber Market: United States

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Creative Director: Lewis McVey, Jesse Suchmann Copywriter: Kimberly Samskin-Barger Art Director: Kim Ann Baskinger, Derek Montgomery, Allyson Paisley

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"Up All Night" Fan Montage Video Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Cyber Market: United States

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Chief Creative Officer: David Lubars Executive Creative Director: Mathias Appelblad, Greg Hahn, Ralph Watson Creative Director: Arturo Aranda, Jeff Greenspan Copywriter: Chris Baker Art Director: Jesse Snyder

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Share A Coke Brand: Coca-Cola Agency: Ogilvy, Sydney, NSW Industry: Non-alcoholic drinks Media: Cyber Market: Australia

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Watch the video Executive Creative Director: Chris Ford Creative Director: Boris Garelja, Brian Merrifield Copywriter: Omid Amidi, Alex Stainton Art Director: Luke Acret, Liam Hillier, Jakub Szymanski

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Lorem Recruitment Brand: Jung von Matt Agency: Jung von Matt, Hamburg Industry: Corporate self-promo Media: Cyber Market: Germany

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Watch the video Chief Creative Officer: Fabian Frese, Goetz Ulmer, Thimoteus Wagner Creative Director: Michael Ploj Copywriter: Niklas Schachtebeck Art Director: Raphael Schils

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Infuse Screen Test Brand: Samsung Agency: BBDO, New York City, NY Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Mathias Appelblad, Greg Hahn, Ralph Watson Creative Director: Arturo Aranda, Oliver Handlos, Jens Waernes Copywriter: Oliver Handlos Art Director: Jens Waernes Director: Skunk, Mason Nicoll

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See from Sound

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Brand: Naiin.com Agency: McCann Erickson, Bangkok Industry: Culture, Recreation & Sport Media: Cyber Market: Thailand

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Chief Creative Officer: Martin Lee Executive Creative Director: Supachai Toemtechatpong Creative Director: Napapatch Kantasil Copywriter: Napapatch Kantasil, Prin Umanetr Art Director: Lerdpong Jaturontrasame, Tiabtawan Limjittrakorn

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Bronze


A New Warrior

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Brand: Greenpeace Agency: DDB, Paris Industry: Public interest & Non-profit Media: Promotion & Event Published: Nov., 2010 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Olivier Lefebvre Art Director: Benjamin Marchal Director: Ulysse Loreaux

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The Earth Needs a New Warrior: It Needs You


Wall Of Fame

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Brand: edding Agency: Kempertrautmann, Hamburg Industry: Professional & Public services Media: Ambient & Interactive Market: Germany Language: English

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Creative Director: Christoph Gähwiler, Simon Jasper Philipp, SimonJasper Philipp, Stefan Walz, Gerrit Zinke Copywriter: Christoph Gähwiler, Michael Götz, Samuel Weiß Art Director: Simon Jasper Philipp, SimonJasper Philipp, Florian Schimmer, Stefan Walz Photography: Nordstern

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The Face Of The Marathon Brand: adidas Agency: Heimat, Berlin Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: Germany Language: English

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Executive Creative Director: Guido Heffels Creative Director: Ove Gley, Ole Vinck Copywriter: David Kauder, Dominik Maass Art Director: Patrick Düver, Franziska Kriehn, Lukas Schneider

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Ikea E-Folder

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Brand: IKEA Agency: Laboratory Ideas, Budapest Industry: Retail & Distribution Media: Cyber Market: Hungary

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Creative Director: Sándor Haszon, Alex Szénássy Copywriter: Judith Kun Art Director: Sándor Haszon, Judith Kun, Diana Pusztai

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Magnum Pleasure Hunt Brand: Magnum Agency: Lowe, Stockholm Industry: Confectionery & Snacks Media: Cyber Market: Sweden

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Watch the video Creative Director: Tim Scheibel Copywriter: Henrik Haeger Art Director: Petter Lublin, Patrik Westerdahl

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Obsessed With Sound Brand: Philips Agency: DDB, Amstelveen Industry: Electronics & Audio-Visual Media: Cyber Market: Netherlands

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Watch the video Executive Creative Director: Chris Baylis Copywriter: Pol Hoenderboom Art Director: Bart Mol Director: Rob Chiu

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Autodance

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Brand: Ubisoft Agency: Crispin Porter + Bogusky, London (England) Industry: Electronics & Audio-Visual Media: Cyber Market: United Kingdom Language: English

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Chief Creative Officer: Rob Reilly Executive Creative Director: Gustav Martner Creative Director: Mattias Berg Copywriter: Jim Connolly Art Director: Mattias Berg, Joakim Khoury

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Sneakerpedia

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Brand: Foot Locker Agency: SapientNitro, London (England) Industry: Apparel, Clothing & Footwear Media: Cyber Market: United Kingdom

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Creative Director: Malcolm Poynton Copywriter: Malcolm Poynton Art Director: Malcolm Poynton

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Obermutten - A Little Village Goes Global Brand: Graubünden Ferien Agency: Jung von Matt, Zurich Industry: Transport & Tourism Media: Promotion & Event Market: Switzerland

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Executive Creative Director: Alexander Jaggy Creative Director: Livio Dainese, Fernando Pérez Copywriter: Samuel Christ, Alain Eicher Art Director: Maurus Zehnder

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Americans Elect Brand: Americans Elect Agency: LBi, New York City, NY Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Watch the video Executive Creative Director: Cedric Devitt Creative Director: Richard Bloom, Emil Lanne, Kriston Rucker Copywriter: Howard Hill Art Director: Steven Alvarez

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Spotlight

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Brand: Census Agency: Leo Burnett, Sydney, NSW Industry: Professional & Public services Media: Cyber Market: Australia

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Chief Creative Officer: Andy Dilallo Creative Director: Kieran Ots Copywriter: Misha McDonald, Kieran Ots Art Director: Sharon Edmondston, Kieran Ots

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The CNN Ecosphere Project Brand: CNN Agency: Heimat, Berlin Industry: Media & Publishing Media: Cyber Market: Germany

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Nike Free Arena

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Brand: Nike Agency: R/GA, New York City, NY

Creative Director: Tim Allen, Albert Patton Copywriter: Joanna Crean, Axel Lindgren

Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Virou.gr

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Brand: Carrefour Agency: Saatchi & Saatchi, São Paulo Industry: Retail & Distribution Media: Cyber Market: Brazil

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Creative Director: Fábio Fernandes, Theo Rocha Copywriter: Isaac Serruya Art Director: Isabelle de Vooght, Roberta Harada Director: Fabio Acorsi, Gabriel Nobrega

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Kid Rescue

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Brand: Telefónica Agency: Y&R, Bogotá Industry: Professional & Public services Media: Cyber Market: Colombia

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Chief Creative Officer: Mauricio Rocha Creative Director: Tito Chamorro, Julian Jaramillo, Jorge Millán, Victor Osorio, Diego Suarez Copywriter: Sebastian Sanchez Art Director: Fabián Marrugo, Alejandro Narvaez

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The Hormone Scanner Brand: Norwegian Consumer Council Agency: APT, Oslo

Watch the video Copywriter: Eva Sannum Art Director: Markus Lind

Industry: Professional & Public services Media: Cyber Market: Norway

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Backseat Driver Brand: Toyota Agency: Party, Tokyo

Watch the video Creative Director: Party Art Director: Party

Industry: Automotive & Services Media: Cyber Market: Japan

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Braille Burger Email Brand: Wimpy Agency: MetropolitanRepublic, Johannesburg Industry: Catering industry Media: Cyber Market: South Africa

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Watch the video Chief Creative Officer: Paul Warner Executive Creative Director: Peter Khoury Creative Director: Wesley Phelan Copywriter: Keith Manning Art Director: Dale Mullany Photography: Mike Lewis Director: Will Collinson

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Ariel Fashion Shoot Brand: Ariel Agency: Saatchi & Saatchi, Stockholm Industry: House, Garden & Pets Media: Promotion & Event Market: Sweden

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Watch the video Creative Director: Adam Kerj Copywriter: Petter Dixelius Art Director: Gustav Egerstedt, Lisa Engardt

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Capture

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Brand: INPES Agency: DDB, Paris Industry: Public interest & Non-profit Media: Cyber Market: France

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Executive Creative Director: Alexandre Hervé Creative Director: Benjamin Przespolewski Copywriter: Constance Godard Art Director: Raphaël Ghisalberti

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Escape the Map

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Brand: Mercedes-Benz Agency: BBDO, London (England) Industry: Automotive & Services Media: Cyber Published: Oct., 2011 Market: United Kingdom

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Copywriter: Paul Knott Art Director: Tim Vance Director: Carl Erik Rinsch

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Long Live Play

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Brand: PlayStation Agency: Deutsch, Los Angeles, CA Industry: Toys & Games Media: Cyber Market: United States

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Chief Creative Officer: Mark Hunter Creative Director: Sam Bergen, Jason Elm, Jason Johnson, Shannon McGlothin Copywriter: Mark Adler, Jeff Candido, Josh Fell Art Director: Ryan Dickey, Will Lindberg, Bernie ODowd Director: Imperial Woodpecker, Moxie Pictures, Smuggler, Randy Krallman, Simon McQuoid, Tim Skousen

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Steal Banksy

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Brand: Art Series Hotels Agency: Naked Communications, Melbourne, VIC

Creative Director: Seshan Moodley Copywriter: Seshan Moodley Art Director: Gerard Hindle

Industry: Transport & Tourism Media: Cyber Market: Australia

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Shout From the Mountain Interactive Campaign Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Cyber Market: United States

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Ralph Watson Creative Director: Arturo Aranda, Jeff Greenspan Copywriter: Ashley Davis Marshall Art Director: Jaclyn Rink Director: Caviar Content, Jorma Taccone

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Birding the Net

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Brand: National Audubon Society Agency: Goodby Silverstein & Partners, San Francisco, CA Industry: Public interest & Non-profit Media: Cyber Market: United States

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Chief Creative Officer: The Mill, Pat Joseph Creative Director: Joakim Borgström, Niklas Lilja Copywriter: Sha Nguyen Art Director: Patrick Knowlton

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Take This Lollipop Brand: Little Monster Agency: Little Monster

Watch the video Director:Â Jason Zada

Industry: Corporate self-promo Media: Cyber Market: United States

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Me & Friends - Employee Loyalty and Corporate Image of ScholzWatch & the video Friends Brand: Scholz & Friends Agency: Scholz & Friends, Berlin Industry: Corporate self-promo Media: Cyber Market: Germany

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Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Director: Christian Mies, Jan Pautsch, Mathias Rebmann, Florian Schwalme Copywriter: Mateo Sacchetti, Alexander Schierl Art Director: Marc Ebenwaldner, Felix Roy

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BMW Mpowered films Brand: BMW Agency: Cundari, Toronto, ON Industry: Automotive & Services Media: Cyber Market: Canada Language: English

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Watch the video Chief Creative Officer: Brent Choi Copywriter: Brian Murray Art Director: Raul Garcia Director: Banditos Brothers, Mike Mouse McCoy

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Bug Circus Generator Brand: Qualcomm Agency: Denizen Company, Culver City, CA Industry: Electronics & Audio-Visual Media: Cyber Market: United States

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Watch the video Creative Director: Denizen Company Copywriter: Denizen Company Art Director: Freelance, Gabriel Abraham

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Toilet Bike Neo Brand: Toto Agency: Dentsu, Tokyo Industry: House, Garden & Pets Media: Cyber Market: Japan

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Watch the video Executive Creative Director: Yoshimitsu Sawamoto Creative Director: Junichi Harima, Hiroki Nakamura Copywriter: Sohei Okano, Noriaki Onoe Art Director: Tsubasa Adachi, Kentaro Sagara Director: The Directors Guild, Hideaki Hosono, Hiroki Nakamura

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It Delivers

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Brand: Mercedes-Benz Agency: Weapon7, London (England) Industry: Automotive & Services Media: Cyber Market: United Kingdom

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Personal PC Store Banners Brand: Microsoft Agency: CP+B, Boulder, CO Industry: Internet sites & Services Media: Cyber Market: United States

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Chief Creative Officer: Jeff Benjamin, Rob Reilly Executive Creative Director: Jason Gaboriau, Tiffany Rolfe Creative Director: Tim Blount, Dave Deroma, Matt Ian, Peter Knierim, Andy Pearson, Dave Steinke Copywriter: Ryan Raab, Alex Sann Art Director: Tushar Date, David Gonsalves, Dustin Tomes Photography: Toby Pederson

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Experience the incredible sharpness Brand: WMF Agency: McCann Erickson, Bangkok Industry: House, Garden & Pets Media: Cyber Market: Thailand

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Chief Creative Officer: Martin Lee Executive Creative Director: Supachai Toemtechatpong Creative Director: Anuwat Nitipanont Copywriter: Piyakan Sirichankachorn Art Director: Tikhamporn Chuenkittiworavat, Kantapon Meateekul

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Forgot Your Password? Brand: Alzheimer's Association Agency: Grupo Gallegos, Huntington Beach, CA Industry: Public interest & Non-profit Media: Cyber Market: United States

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Creative Director: Martín Cerri, Juan Oubiña, Favio Ucedo Copywriter: Santiago Rivillas Art Director: Ricardo Ovelar

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