D&AD 2013 Winning Campaigns

Page 1


Art Direction


Yellow Pencil


Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

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Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

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Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

Click for full credits Click for all D&AD winners


Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

Click for full credits Click for all D&AD winners


Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

Click for full credits Click for all D&AD winners


Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

Click for full credits Click for all D&AD winners


Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

Click for full credits Click for all D&AD winners


Mixionary

Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba

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Nomination


Car Jack-Glass Truck Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Bikers-Police Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Park Assist Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Dumb Ways to Die Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Executive Creative Director: John Mescall Creative Director: Pat Baron Copywriter: John Mescall Art Director: Pat Baron Director: Alec Hussain

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Branding


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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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OneNike Brand: Nike Agency: R/GA Industry: Apparel, Clothing & Footwear Media: Cyber

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Executive Creative Director: Fura Johannesdottir, Mark Laughlin Creative Director: Xavier Gallego, Tim Hutchison, Hoshi Ludwig Art Director: Matt Schreiber

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JA Minds Brand: Minds Agricultural Cooperative Agency: 6D-K

Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

Industry: Industrial & Agricultural Media: Design & Branding

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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JA Minds

Brand: Minds Agricultural Cooperative Agency: 6D-K Industry: Industrial & Agricultural Media: Design & Branding Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom

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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak

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JA Minds Brand: Minds Agricultural Cooperative Agency: 6D-K

Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

Industry: Industrial & Agricultural Media: Design & Branding

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JA Minds

Brand: Minds Agricultural Cooperative Agency: 6D-K Industry: Industrial & Agricultural Media: Design & Branding Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

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JA Minds

Brand: Minds Agricultural Cooperative Agency: 6D-K Industry: Industrial & Agricultural Media: Design & Branding Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom

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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak

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JA Minds Brand: Minds Agricultural Cooperative Agency: 6D-K

Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

Industry: Industrial & Agricultural Media: Design & Branding

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JA Minds

Brand: Minds Agricultural Cooperative Agency: 6D-K Industry: Industrial & Agricultural Media: Design & Branding Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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Louis Vuitton – Yayoi Kusama Fine Book 2012 Brand: Louis Vuitton Agency: Work

Photography: Bruno Asselot, Jean Marc Cedile, Kishin Shinoyama

Industry: Apparel, Clothing & Footwear Media: Design & Branding

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JA Minds Brand: Minds Agricultural Cooperative Agency: 6D-K

Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

Industry: Industrial & Agricultural Media: Design & Branding

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OneNike

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Brand: Nike Agency: R/GA Industry: Apparel, Clothing & Footwear Media: Cyber

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Executive Creative Director: Fura Johannesdottir, Mark Laughlin Creative Director: Xavier Gallego, Tim Hutchison, Hoshi Ludwig Art Director: Matt Schreiber

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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom

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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak

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JA Minds

Brand: Minds Agricultural Cooperative Agency: 6D-K Industry: Industrial & Agricultural Media: Design & Branding Art Director:Â Shogo Kishino Photography:Â Shingo Fujimoto

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Nomination


Silo Theatre Identity Creative Director: Dean Poole Photography: Toaki Okano

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand

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Silo Theatre Identity

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand Creative Director: Dean Poole Photography: Toaki Okano

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Run Jozi

Brand: Nike Agency: Joe Public, Johannesburg Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: South Africa Chief Creative Officer: Pepe Marais Executive Creative Director: Xolisa Dyeshana, Maciek Michalski Creative Director: Gustav Greffrath Copywriter: Antoinette Fourie Johnson, Collin Makhubela, Jeanine Vermaak Art Director: Christo Kruger, Freda Raubenheimer, Peter Ringelmann

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Silo Theatre Identity

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand Creative Director: Dean Poole Photography: Toaki Okano

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Silo Theatre identity Creative Director: Dean Poole Photography: Toaki Okano

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand

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Run Jozi

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Brand: Nike Agency: Joe Public, Johannesburg Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: South Africa

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Chief Creative Officer: Pepe Marais Executive Creative Director: Xolisa Dyeshana, Maciek Michalski Creative Director: Gustav Greffrath Copywriter: Antoinette Fourie Johnson, Collin Makhubela, Jeanine Vermaak Art Director: Christo Kruger, Freda Raubenheimer, Peter Ringelmann

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Silo Theatre Identity

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand Creative Director: Dean Poole Photography: Toaki Okano

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Silo Theatre Identity Creative Director: Dean Poole Photography: Toaki Okano

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand

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Shrewsbury Brand: Destination Shrewsbury Agency: & SMITH

Creative Director: Dan Bernstein, Molly Mackey, Rob Mitchell

Industry: Transport & Tourism Media: Design & Branding

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4seven Brand: Channel 4 Agency: 4creative, London Industry: Media & Publishing Media: Design & Branding Market: United Kingdom

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Watch the video Creative Director: Alice Tonge, Chris Wood Director: Mike Alderson, Tim Swift, Alice Tonge

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Ugokidase Tokyo

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Brand: Nike Agency: AKQA, London Industry: Apparel, Clothing & Footwear Media: Design & Branding Market: United Kingdom

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Executive Creative Director: Duan Evans Creative Director: Max Chanan, Masaya Nakade Copywriter: Guy Bingley Art Director: Nick Bastian

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Silo Theatre Identity

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand Creative Director: Dean Poole Photography: Toaki Okano

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Run Jozi

Brand: Nike Agency: Joe Public, Johannesburg Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: South Africa Chief Creative Officer: Pepe Marais Executive Creative Director: Xolisa Dyeshana, Maciek Michalski Creative Director: Gustav Greffrath Copywriter: Antoinette Fourie Johnson, Collin Makhubela, Jeanine Vermaak Art Director: Christo Kruger, Freda Raubenheimer, Peter Ringelmann

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Chrome Web Lab

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Brand: Google Agency: Google Creative Lab Industry: Internet sites & Services Media: Cyber

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Silo Theatre identity Creative Director: Dean Poole Photography: Toaki Okano

Brand: Silo Theatre Agency: Alt Group, Auckland Industry: Culture, Recreation & Sport Media: Design & Branding Market: New Zealand

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Crafts for Advertising


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ONE COPY SONG

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Brand: Adam Tensta Agency: R/GA, New York Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Nick Law Executive Creative Director: Chuck Tso, Taras Wayner Copywriter: Joanna Crean, Mark Molloy

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#COKEHANDS

Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

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Nomination


A One letter is all it takes Don't text and drive

Brand: Claro Agency: Ogilvy, Sao Paulo Industry: Professional & Public services Media: Print Market: Brazil Language: English Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Andre Kirkelis, Claudio Lima Copywriter: Hugo Veiga Art Director: Diego Machado

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Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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From love to bingo in 873 images Brand: Getty Images Agency: BBDO, Sao Paulo Industry: Professional & Public services Media: TV & Cinema Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Sophie Schoenburg Art Director: Marcos Kotlhar Director: Denis Cisma, Marcos Kotlhar

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Crafts for Design


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Let's Make Some Great Fingerprint Art Brand: Laurence King Publishing Agency: Laurence King Publishing

Art Director:Â Angus Hyland

Industry: Media & Publishing Media: Design & Branding

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Now is better Brand: Sagmeister & Walsh Agency: Sagmeister & Walsh, New York Industry: Corporate self-promo Media: Design & Branding Market: United States

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Creative Director: Stefan Sagmeister Art Director: Stefan Sagmeister, Jessica Walsh

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Now is Better

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Brand: Sagmeister & Walsh Agency: Sagmeister & Walsh, New York Industry: Corporate self-promo Media: TV & Cinema Market: United States

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Creative Director: Stefan Sagmeister Art Director: Stefan Sagmeister, Jessica Walsh

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Let's Make Some Great Fingerprint Art Brand: Laurence King Publishing Agency: Laurence King Publishing

Art Director:Â Angus Hyland

Industry: Media & Publishing Media: Design & Branding

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Let's Make Some Great Fingerprint Art Brand: Laurence King Publishing Agency: Laurence King Publishing

Art Director:Â Angus Hyland

Industry: Media & Publishing Media: Design & Branding

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The Liberation

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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark

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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis

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The Liberation

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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark

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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis

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Digital Advertising


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Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Nike+ FuelBand

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nike+ FuelBand Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nike+ FuelBand Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nike+ FuelBand

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nike+ FuelBand

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nike+ FuelBand Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States

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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nike+ FuelBand

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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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From love to bingo in 873 images Brand: Getty Images Agency: BBDO, Sao Paulo Industry: Professional & Public services Media: TV & Cinema Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Sophie Schoenburg Art Director: Marcos Kotlhar Director: Denis Cisma, Marcos Kotlhar

Click for all D&AD winners

Watch the video


Nike+ FuelBand

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Cyber Market: United States Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Nomination


Build With Chrome

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Brand: Lego Agency: M&C Saatchi, Sydney Industry: Toys & Games Media: Cyber Market: Australia

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Build With Chrome

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Brand: Lego Agency: M&C Saatchi, Sydney Industry: Toys & Games Media: Cyber Market: Australia

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Build With Chrome

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Brand: Lego Agency: M&C Saatchi, Sydney Industry: Toys & Games Media: Cyber Market: Australia

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Faktum Hotels Brand: Faktum Agency: Forsman & Bodenfors Industry: Public interest & Non-profit Media: Cyber

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Watch the video Copywriter: Martin Ringqvist Art Director: Staffan Forsman, Staffan Lamm Photography: Håkan Ludwigsson

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The Liberation

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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark

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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis

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Build With Chrome

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Brand: Lego Agency: M&C Saatchi, Sydney Industry: Toys & Games Media: Cyber Market: Australia

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The Liberation

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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark

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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis

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Hashtag Killer Case Brand: WaterIsLife.com Agency: DDB, New York Industry: Public interest & Non-profit Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Director: Alec Helm

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Digital Design


Yellow Pencil


Gallery One

Watch the video Art Director: Katie Lee Director: Jake Barton

Brand: Cleveland Museum of Art Agency: Local Projects Industry: Culture, Recreation & Sport Media: Cyber

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Gallery One Brand: Cleveland Museum of Art Agency: Local Projects

Art Director: Katie Lee Director: Jake Barton

Industry: Culture, Recreation & Sport Media: Cyber

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Clouds Over Cuba

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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank

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Gallery One Brand: Cleveland Museum of Art Agency: Local Projects

Art Director: Katie Lee Director: Jake Barton

Industry: Culture, Recreation & Sport Media: Cyber

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Gallery One Brand: Cleveland Museum of Art Agency: Local Projects

Art Director: Katie Lee Director: Jake Barton

Industry: Culture, Recreation & Sport Media: Cyber

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Gallery One Brand: Cleveland Museum of Art Agency: Local Projects

Art Director: Katie Lee Director: Jake Barton

Industry: Culture, Recreation & Sport Media: Cyber

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Nomination


London 2012 Olympics and Paralympics Opening and Closing Ceremonies – Audience Pixel Content Brand: London Organising Committee of the Olympic and Paralympic Games Agency: The Crystal Group

Creative Director: Will Case Art Director: Dan Capstick, Kate Dawkins

Industry: Culture, Recreation & Sport Media: Design & Branding

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100,000 Stars

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Brand: Google Agency: Google Creative Lab, New York Industry: Internet sites & Services Media: Cyber Market: United States

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London 2012 Olympics and Paralympics Opening and Closing Ceremonies – Audience Pixel Content Brand: London Organising Committee of the Olympic and Paralympic Games Agency: The Crystal Group

Creative Director: Will Case Art Director: Dan Capstick, Kate Dawkins

Industry: Culture, Recreation & Sport Media: Design & Branding

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London 2012 Olympics and Paralympics Opening and Closing Ceremonies – the video Watch Audience Pixel Content Brand: London Organising Committee of the Olympic and Paralympic Games Agency: The Crystal Group

Creative Director: Will Case Art Director: Dan Capstick, Kate Dawkins

Industry: Culture, Recreation & Sport Media: Design & Branding

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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London 2012 Olympics and Paralympics Opening and Closing Ceremonies – Audience Pixel Content Brand: London Organising Committee of the Olympic and Paralympic Games Agency: The Crystal Group

Creative Director: Will Case Art Director: Dan Capstick, Kate Dawkins

Industry: Culture, Recreation & Sport Media: Design & Branding

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Ugokidase Tokyo

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Brand: Nike Agency: AKQA, London Industry: Apparel, Clothing & Footwear Media: Design & Branding Market: United Kingdom

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Executive Creative Director: Duan Evans Creative Director: Max Chanan, Masaya Nakade Copywriter: Guy Bingley Art Director: Nick Bastian

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London 2012 Olympics and Paralympics Opening and Closing Ceremonies – Audience Pixel Content Brand: London Organising Committee of the Olympic and Paralympic Games Agency: The Crystal Group

Creative Director: Will Case Art Director: Dan Capstick, Kate Dawkins

Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits

Click for all D&AD winners


Nike+ FuelBand

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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

Click for full credits

Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

Click for all D&AD winners


The Liberation

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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark

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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis

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The Liberation

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Brand: Only Agency: Grey, Copenhagen Industry: Apparel, Clothing & Footwear Media: Cyber Market: Denmark

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Executive Creative Director: Jimmy Blom Creative Director: Johan Belin, Daniel Ilic Copywriter: Mia Lykkegaard, Katrine Jo Madsen Art Director: Mia Lykkegaard, Katrine Jo Madsen, Daniel Nicolajsen, Jakob Nylund Director: Christoffer von Reis

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Easy Way Subtitles Brand: Easy Way Language Center Agency: Loducca, Sao Paulo Industry: Education Media: Cyber Market: Brazil

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Watch the video Creative Director: Guga Ketzer, Cassio Moron, Sergio Mugnaini, Fabio Saboya Copywriter: Raphael Franzini

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Direct


Yellow Pencil


Donation Glasses Brand: Pedigree Agency: BBDO, Auckland Industry: House, Garden & Pets Media: TV & Cinema Market: New Zealand

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Watch the video Chief Creative Officer: Nick Worthington Creative Director: Levi Slavin Copywriter: Levi Slavin Art Director: Jae Morrison Director: Nic Finlayson

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Nomination


iQ Street View Brand: Toyota Agency: Happiness, Brussels Industry: Automotive & Services Media: Cyber Market: Belgium

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Watch the video Executive Creative Director: Karen Corrigan Creative Director: Peter Ampe Copywriter: Patrick Glorieux Art Director: Naim Baddich

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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches

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The Gnome Experiment Brand: Kern & Sohn Agency: Ogilvy, London Industry: Professional & Public services Media: Direct Market Market: United Kingdom

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Executive Creative Director: Emma de la Fosse, Charlie Wilson Creative Director: Graham Jenks, James Nester Copywriter: James Nester Art Director: Nick Hearne, Graham Jenks

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A Message from Jennifer Brand: Parkinson's Victoria Agency: DDB, Melbourne Industry: Public interest & Non-profit Media: Direct Market Market: Australia

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Creative Director: Ruben Cirugeda, Glen Dickson, Grant Rutherford Copywriter: Ruben Cirugeda, Glen Dickson Art Director: Ruben Cirugeda, Glen Dickson Director: Jake Robb

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I HAVE ALREADY DIED Brand: Als Foundation Netherlands Agency: Publicis, Amsterdam Industry: Public interest & Non-profit Media: Promotion & Event Market: Netherlands

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Watch the video Executive Creative Director: Marcel Hartog, Jeroen van Zwam Copywriter: Marcel Hartog Art Director: Jeroen van Zwam Photography: Lukas Göbel Director: Olaf Van Gerwen

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ONE COPY SONG

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Brand: Adam Tensta Agency: R/GA, New York Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Nick Law Executive Creative Director: Chuck Tso, Taras Wayner Copywriter: Joanna Crean, Mark Molloy

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A Message from Jennifer Brand: Parkinson's Victoria Agency: DDB, Melbourne Industry: Public interest & Non-profit Media: Direct Market Market: Australia

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Creative Director: Ruben Cirugeda, Glen Dickson, Grant Rutherford Copywriter: Ruben Cirugeda, Glen Dickson Art Director: Ruben Cirugeda, Glen Dickson Director: Jake Robb

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A Message from Jennifer Brand: Parkinson's Victoria Agency: DDB, Melbourne Industry: Public interest & Non-profit Media: Direct Market Market: Australia

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Creative Director: Ruben Cirugeda, Glen Dickson, Grant Rutherford Copywriter: Ruben Cirugeda, Glen Dickson Art Director: Ruben Cirugeda, Glen Dickson Director: Jake Robb

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A Message from Jennifer Brand: Parkinson's Victoria Agency: DDB, Melbourne Industry: Public interest & Non-profit Media: Direct Market Market: Australia

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Creative Director: Ruben Cirugeda, Glen Dickson, Grant Rutherford Copywriter: Ruben Cirugeda, Glen Dickson Art Director: Ruben Cirugeda, Glen Dickson Director: Jake Robb

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Film Advertising Crafts


Yellow Pencil


Soul

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Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Brazil

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Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Joao Linneu, Bruno Oppido Director: Sentimental Filme, Vellas

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Meet the superhumans Brand: Channel 4 Agency: 4 Creative, London

Watch the video Creative Director: Tom Tagholm Director: 4creative, Tom Tagholm

Industry: Media & Publishing Media: TV & Cinema Market: United Kingdom

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Meet the superhumans


Moreing Brand: Boost Agency: Droga5, Sydney Industry: Confectionery & Snacks Media: TV & Cinema Market: Australia Language: English

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Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley Copywriter: Cam Blackley Art Director: Cam Blackley Director: The Glue Society, Matt Devine

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The Bark Side Brand: Volkswagen Agency: Deutsch, Los Angeles Industry: Automotive & Services Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Mark Hunter Executive Creative Director: Jerome Austria, Matt Ian, Michael Kadin Copywriter: Kate O'conner Art Director: Donna Ko Director: Keith Schofield

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Prometheus Viral 'David' Brand: 20th Century Fox Agency: Q Department Industry: Culture, Recreation & Sport Media: TV & Cinema

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Watch the video Copywriter: Damon Lindelof Art Director: Ridley Scott Director: Johnny Hardstaff

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4seven Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Alice Tonge, Chris Wood Director: Alice Tonge

Industry: Media & Publishing Media: TV & Cinema

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Meet the Superhumans Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Tom Tagholm Director: Tom Tagholm

Industry: Media & Publishing Media: Promotion & Event Market: United Kingdom

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Moreing, The Story Brand: Boost Agency: Droga5, Sydney Industry: Confectionery & Snacks Media: TV & Cinema Market: Australia Language: English

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Watch the video Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley Copywriter: Cam Blackley Art Director: Cam Blackley Director: The Glue Society, Matt Devine

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Moreing Brand: Boost Agency: Droga5, Sydney Industry: Confectionery & Snacks Media: TV & Cinema Market: Australia Language: English

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Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley Copywriter: Cam Blackley Art Director: Cam Blackley Director: The Glue Society, Matt Devine

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Tedxsummit Intro

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Brand: TED Agency: We are Pi, Amsterdam Industry: Culture, Recreation & Sport Media: Cyber Published: Mar., 2012 Market: Netherlands Language: English

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Creative Director: Hobson Chant, Barney Hobson Art Director: Raphaëlle Baux, Laurent Tesseyre Director: Korner Union

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4seven Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Alice Tonge, Chris Wood Director: Alice Tonge

Industry: Media & Publishing Media: TV & Cinema

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4seven Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Alice Tonge, Chris Wood Director: Alice Tonge

Industry: Media & Publishing Media: TV & Cinema

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4seven Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Alice Tonge, Chris Wood Director: Alice Tonge

Industry: Media & Publishing Media: TV & Cinema

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Moreing Brand: Boost Agency: Droga5, Sydney Industry: Confectionery & Snacks Media: TV & Cinema Market: Australia Language: English

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Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley Copywriter: Cam Blackley Art Director: Cam Blackley Director: The Glue Society, Matt Devine

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Metamorphosis

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Brand: Good Books Agency: String Theory, Auckland Industry: Culture, Recreation & Sport Media: TV & Cinema Market: New Zealand

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Creative Director: Buck Copywriter: Jeremy Taine Art Director: Buck Director: Buck

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Nomination


"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall

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Rainbow Brand: Lurpak Agency: Wieden+Kennedy, London Industry: Food Media: TV & Cinema Market: United Kingdom Language: English

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Watch the video Executive Creative Director: Tony Davidson, Kim Papworth Creative Director: Dan Norris, Ray Shaughnessy Copywriter: Dan Norris, Ray Shaughnessy Art Director: Dan Norris, Ray Shaughnessy Director: Blink Productions, Dougal Wilson

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From love to bingo in 873 images Brand: Getty Images Agency: BBDO, Sao Paulo Industry: Professional & Public services Media: TV & Cinema Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Sophie Schoenburg Art Director: Marcos Kotlhar Director: Denis Cisma, Marcos Kotlhar

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Watch the video


Graphic Design


Yellow Pencil


Kanji City Brand: COG Agency: PARTY Industry: Beauty & Health Media: Design & Branding

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Creative Director: Naoki Ito Art Director: Naoki Ito Director: Kota Iguchi

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Zumtobel Group Annual Report 2011/12 Brand: Zumtobel Agency: Brighten the Corners

Art Director: Billy Kiosoglou, Frank Philippin

Industry: Industrial & Agricultural Media: Design & Branding

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Zumtobel Group Annual Report 2011/12 Brand: Zumtobel Agency: Brighten the Corners

Art Director: Billy Kiosoglou, Frank Philippin

Industry: Industrial & Agricultural Media: Design & Branding

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Kanji City Brand: COG Agency: PARTY Industry: Beauty & Health Media: Design & Branding

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Creative Director: Naoki Ito Art Director: Naoki Ito Director: Kota Iguchi

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Kanji City Brand: COG Agency: PARTY Industry: Beauty & Health Media: Design & Branding

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Creative Director: Naoki Ito Art Director: Naoki Ito Director: Kota Iguchi

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Kanji City Brand: COG Agency: PARTY Industry: Beauty & Health Media: Design & Branding

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Watch the video Creative Director: Naoki Ito Art Director: Naoki Ito Director: Kota Iguchi

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Zumtobel Group Annual Report 2011/12 Brand: Zumtobel Agency: Brighten the Corners

Art Director: Billy Kiosoglou, Frank Philippin

Industry: Industrial & Agricultural Media: Design & Branding

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Zumtobel Group Annual Report 2011/12 Brand: Zumtobel Agency: Brighten the Corners

Art Director: Billy Kiosoglou, Frank Philippin

Industry: Industrial & Agricultural Media: Design & Branding

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Nomination


Life is Electric Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Design & Branding Market: Japan

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Watch the video Creative Director: Hiroyuki Takasu, Yoshihiro Yagi Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi

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Great British Fashion Stamp Set Creative Director: Michael Johnson Photography: Sølve Sundsbø

Brand: Royal Mail Agency: Royal Mail Industry: Culture, Recreation & Sport Media: Design & Branding

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SUN SEA SND SEX SUN SEA SND SEX Find whatever floats your boat. Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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BON VOI AGE BON VOI AGE Find your ideal city break Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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Kikuchi Naruyoshi: Jazz

Brand: Bureau Kikuchi Agency: Hakuhodo Industry: Culture, Recreation & Sport Media: Design & Branding Art Director:Â Yusuke Ono

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Recipeace Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Design & Branding Market: United States

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Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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dOCUMENTA (13) Catalogues Brand: documenta Agency: Leftloft Industry: Culture, Recreation & Sport Media: Design & Branding

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Jelly Fish Book Brand: Recto Verso Gallery Agency: Nippon Design Center

Art Director:Â Yasuhide Arai

Industry: Culture, Recreation & Sport Media: Design & Branding

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The Street House Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Design & Branding Market: Canada

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Chief Creative Officer: Judy John Creative Director: Anthony Chelvanathan, Lisa Greenberg, Judy John, Steve Persico Copywriter: Steve Persico Art Director: Anthony Chelvanathan Director: Jon + Torey

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Kikuchi Naruyoshi: Jazz

Brand: Bureau Kikuchi Agency: Hakuhodo Industry: Culture, Recreation & Sport Media: Design & Branding Art Director:Â Yusuke Ono

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Kikuchi Naruyoshi: Jazz

Brand: Bureau Kikuchi Agency: Hakuhodo Industry: Culture, Recreation & Sport Media: Design & Branding Art Director:Â Yusuke Ono

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Life is Electric Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Design & Branding Market: Japan

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Watch the video Creative Director: Hiroyuki Takasu, Yoshihiro Yagi Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi

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The brief was the global rebranding of an established Japanese electrical appliance manufacturer. Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic’s manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company’s emerging technologies and products. With Panasonic, Life is Electric.


The Street House

Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Design & Branding Market: Canada Chief Creative Officer: Judy John Creative Director: Anthony Chelvanathan, Lisa Greenberg, Judy John, Steve Persico Copywriter: Steve Persico Art Director: Anthony Chelvanathan Director: Jon + Torey

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Symposium Edward Hopper, Film and Modern Life Brand: Museo Thyssen-Bornemisza Agency: Sรกnchez / Lacasta Industry: Culture, Recreation & Sport Media: Design & Branding

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TATAMI

Brand: TTN Corporation Agency: Nippon Design Center Industry: House, Garden & Pets Media: Design & Branding Copywriter: Ryo Hasumi Art Director: Takanari Yoshida Photography: Takanori Okuwaki

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Symposium Edward Hopper, Film and Modern Life

Brand: Museo Thyssen-Bornemisza Agency: Sรกnchez / Lacasta Industry: Culture, Recreation & Sport Media: Design & Branding

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Life is Electric Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Design & Branding Market: Japan

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Watch the video Creative Director: Hiroyuki Takasu, Yoshihiro Yagi Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi

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Life is Electric Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Design & Branding Market: Japan

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Watch the video Creative Director: Hiroyuki Takasu, Yoshihiro Yagi Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi

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Symposium Edward Hopper, Film and Modern Life

Brand: Museo Thyssen-Bornemisza Agency: Sรกnchez / Lacasta Industry: Culture, Recreation & Sport Media: Design & Branding

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TATAMI

Brand: TTN Corporation Agency: Nippon Design Center Industry: House, Garden & Pets Media: Design & Branding Copywriter: Ryo Hasumi Art Director: Takanari Yoshida Photography: Takanori Okuwaki

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TATAMI

Brand: TTN Corporation Agency: Nippon Design Center Industry: House, Garden & Pets Media: Design & Branding Copywriter: Ryo Hasumi Art Director: Takanari Yoshida Photography: Takanori Okuwaki

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Pleats Please Happy Anniversary Posters Art Director:Â Taku Satoh Photography:Â Yasuaki Yoshinaga

Brand: Issey Miyake Agency: Taku Satoh Industry: Apparel, Clothing & Footwear Media: Print Market: Japan

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WSH EWE WRE ERE WSH EWE WRE ERE Stop wishing. Start searching. Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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Anniversary, Pancakes Art Director:Â Taku Satoh Photography:Â Yasuaki Yoshinaga

Brand: Issey Miyake Agency: Taku Satoh Industry: Apparel, Clothing & Footwear Media: Print Market: Japan

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"Pleats Please Happy Anniversary"


The Street House

Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Design & Branding Market: Canada Chief Creative Officer: Judy John Creative Director: Anthony Chelvanathan, Lisa Greenberg, Judy John, Steve Persico Copywriter: Steve Persico Art Director: Anthony Chelvanathan Director: Jon + Torey

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Life is Electric Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Design & Branding Market: Japan

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Watch the video Creative Director: Hiroyuki Takasu, Yoshihiro Yagi Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Life is Electric Brand: Panasonic Agency: Dentsu, Tokyo Industry: Electronics & Audio-Visual Media: Design & Branding Market: Japan

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Watch the video Creative Director: Hiroyuki Takasu, Yoshihiro Yagi Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi

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Recipeace Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Design & Branding Market: United States

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Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean

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GRY SKY GRY SKY Wave goodbye to bad weather. Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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dOCUMENTA (13) Catalogues Brand: documenta Agency: Leftloft Industry: Culture, Recreation & Sport Media: Design & Branding

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YOO WAT YOO WAT Price Guarantee Find your flight+hotel deal cheaper online. We'll refund the difference. Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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The Street House Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Design & Branding Market: Canada

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Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Frank Hodel

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Jelly Fish Book Brand: Recto Verso Gallery Agency: Nippon Design Center

Art Director:Â Yasuhide Arai

Industry: Culture, Recreation & Sport Media: Design & Branding

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Anniversary, Red Wine Art Director: Taku Satoh Photography: Yasuaki Yoshinaga

Brand: Issey Miyake Agency: Taku Satoh Industry: Apparel, Clothing & Footwear Media: Print Market: Japan

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"Pleats Please Happy Anniversary"


Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


Jelly Fish Book Brand: Recto Verso Gallery Agency: Nippon Design Center

Art Director:Â Yasuhide Arai

Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


dOCUMENTA (13) Catalogues Brand: documenta Agency: Leftloft Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


dOCUMENTA (13) Catalogues Brand: documenta Agency: Leftloft Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits

Click for all D&AD winners


Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Recipeace Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Design & Branding Market: United States

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Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean

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dOCUMENTA (13) Catalogues Brand: documenta Agency: Leftloft Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits

Click for all D&AD winners


Symposium Edward Hopper, Film and Modern Life Brand: Museo Thyssen-Bornemisza Agency: Sรกnchez / Lacasta Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


Anniversary, Salmon Art Director:Â Taku Satoh Photography:Â Yasuaki Yoshinaga

Brand: Issey Miyake Agency: Taku Satoh Industry: Apparel, Clothing & Footwear Media: Print Market: Japan

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"Pleats Please Happy Anniversary"


Symposium Edward Hopper, Film and Modern Life

Brand: Museo Thyssen-Bornemisza Agency: Sรกnchez / Lacasta Industry: Culture, Recreation & Sport Media: Design & Branding

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


Jelly Fish Book Brand: Recto Verso Gallery Agency: Nippon Design Center

Art Director:Â Yasuhide Arai

Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


Anniversary, Ice Cream Cone Art Director: Taku Satoh Photography: Yasuaki Yoshinaga

Brand: Issey Miyake Agency: Taku Satoh Industry: Apparel, Clothing & Footwear Media: Print Market: Japan

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"Pleats Please Happy Anniversary"


Recipeace Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean

Click for all D&AD winners


Kikuchi Naruyoshi: Jazz

Brand: Bureau Kikuchi Agency: Hakuhodo Industry: Culture, Recreation & Sport Media: Design & Branding Art Director:Â Yusuke Ono

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dOCUMENTA (13) Catalogues Brand: documenta Agency: Leftloft Industry: Culture, Recreation & Sport Media: Design & Branding

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Click for all D&AD winners


Recipeace Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Design & Branding Market: United States

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Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean

Click for all D&AD winners


Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Great British Fashion Stamp Set Brand: Royal Mail Agency: Royal Mail

Creative Director: Michael Johnson Photography: Sølve Sundsbø

Industry: Culture, Recreation & Sport Media: Design & Branding

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Anniversary, Spoon Art Director: Taku Satoh Photography: Yasuaki Yoshinaga

Brand: Issey Miyake Agency: Taku Satoh Industry: Apparel, Clothing & Footwear Media: Print Market: Japan

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"Pleats Please Happy Anniversary"


Recipeace Brand: Recipeace Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Design & Branding Market: United States

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Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Jeanie Caggiano Creative Director: Phil Jungmann, Matt Miller Copywriter: Adam Ferguson Art Director: Kate Harding-Jackson Photography: Chris Cassidy, Jason McKean

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Symposium Edward Hopper, Film and Modern Life Brand: Museo Thyssen-Bornemisza Agency: Sรกnchez / Lacasta Industry: Culture, Recreation & Sport Media: Design & Branding

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Integrated & Earned Media


Yellow Pencil


Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches

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Nike+ FuelBand

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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

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Ynywyh Brand: Master Foods Agency: BBDO, London Industry: Confectionery & Snacks Media: Ambient & Interactive Market: United Kingdom

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Watch the video Executive Creative Director: Paul Brazier Creative Director: Alex Grieve, Adrian Rossi Copywriter: Tim Riley

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Nomination


MOBILE MEDIC

Watch the video

Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia

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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey

Click for all D&AD winners


FIND YOUR GREATNESS Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

Click for full credits

Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards

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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil

Click for full credits

Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches

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Mobile Medic Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Promotion & Event Market: Australia

Click for full credits

Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for all D&AD winners


Mobile Medic Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Promotion & Event Market: Australia

Click for full credits

Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for all D&AD winners


Mobile Medic

Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for full credits Click for all D&AD winners


Mobile Medic

Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Promotion & Event Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for full credits Click for all D&AD winners


Mobile Medic

Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for full credits Click for all D&AD winners


Mobile Medic Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Promotion & Event Market: Australia

Click for full credits

Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for all D&AD winners


M.J BALE-GRAZED ON GREATNESS Brand: M.J Bale Agency: TBWA, Sydney Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Australia

Click for full credits

Executive Creative Director: Dave Bowman, Matty Burton Creative Director: Dave Bowman, Matty Burton, Peter Galmes, John McKelvey Copywriter: John McKelvey Art Director: Peter Galmes Photography: Gerrard Needham Director: Hugh Miller, Stephen Oliver

Click for all D&AD winners

Watch the video


Mobile Medic

Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for full credits Click for all D&AD winners


Mobile Medic Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Promotion & Event Market: Australia

Click for full credits

Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow

Click for all D&AD winners


Magazine & Newspaper Design


Nomination


Binary Code Brand: Neue Zuercher Zeitung Agency: Jung von Matt, Zurich Industry: Media & Publishing Media: Direct Market Market: Switzerland

Click for full credits

Creative Director: Livio Dainese, Alexander Jaggy, Fernando Pérez Copywriter: Cyrill Wirz Art Director: Lorenz Clormann

Click for all D&AD winners


Binary Code

Brand: Neue Zuercher Zeitung Agency: Jung von Matt, Zurich Industry: Media & Publishing Media: Direct Market Market: Switzerland Creative Director: Livio Dainese, Alexander Jaggy, Fernando Pérez Copywriter: Cyrill Wirz Art Director: Lorenz Clormann

Click for full credits Click for all D&AD winners


The City and the Storm Brand: New York Magazine Agency: New York Magazine Industry: Media & Publishing Media: Design & Branding Photography:Â Iwan Baan

Click for full credits Click for all D&AD winners


Mobile Marketing


Yellow Pencil


Nike+ FuelBand

Watch the video

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

Click for full credits

Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

Click for all D&AD winners


Nomination


Nike+ FuelBand

Watch the video

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

Click for full credits

Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

Click for all D&AD winners


Online Advertising


Nomination


PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Cyber Market: Belgium

Click for full credits

Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

Click for all D&AD winners


PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium

Click for full credits

Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

Click for all D&AD winners


Outdoor Advertising


Yellow Pencil


Parkinson's - Everyday Brand: Parkinson's UK Agency: The Assembly Industry: Public interest & Non-profit Media: Outdoor

Click for full credits

Executive Creative Director: Steve Dunn Copywriter: Sean Doyle Art Director: Alexandra Taylor Photography: Alexandra Taylor

Click for all D&AD winners


Parkinson's - Everyday Brand: Parkinson's UK Agency: The Assembly Industry: Public interest & Non-profit Media: Outdoor

Click for full credits

Executive Creative Director: Steve Dunn Copywriter: Sean Doyle Art Director: Alexandra Taylor Photography: Alexandra Taylor

Click for all D&AD winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Parkinson's - Everyday Brand: Parkinson's UK Agency: The Assembly Industry: Public interest & Non-profit Media: Outdoor

Click for full credits

Executive Creative Director: Steve Dunn Copywriter: Sean Doyle Art Director: Alexandra Taylor Photography: Alexandra Taylor

Click for all D&AD winners


Parkinson's - Everyday Brand: Parkinson's UK Agency: The Assembly Industry: Public interest & Non-profit Media: Outdoor

Click for full credits

Executive Creative Director: Steve Dunn Copywriter: Sean Doyle Art Director: Alexandra Taylor Photography: Alexandra Taylor

Click for all D&AD winners


Kidney

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Outdoor Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Parkinson's - Everyday Brand: Parkinson's UK Agency: The Assembly Industry: Public interest & Non-profit Media: Outdoor

Click for full credits

Executive Creative Director: Steve Dunn Copywriter: Sean Doyle Art Director: Alexandra Taylor Photography: Alexandra Taylor

Click for all D&AD winners


Snake

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Outdoor Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Hair

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Outdoor Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all D&AD winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all D&AD winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all D&AD winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all D&AD winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all D&AD winners


Parkinson's - Everyday Brand: Parkinson's UK Agency: The Assembly Industry: Public interest & Non-profit Media: Outdoor

Click for full credits

Executive Creative Director: Steve Dunn Copywriter: Sean Doyle Art Director: Alexandra Taylor Photography: Alexandra Taylor

Click for all D&AD winners


Nomination


Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Outdoor Market: Peru

Click for full credits

Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio

Click for all D&AD winners


Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Outdoor Market: Peru

Click for full credits

Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio

Click for all D&AD winners


Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Promotion & Event Market: Peru

Click for full credits

Watch the video Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio

Click for all D&AD winners


Push to Add Drama Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Ambient & Interactive Market: Belgium

Click for full credits

Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

Click for all D&AD winners


Push to Add Drama Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Ambient & Interactive Market: Belgium

Click for full credits

Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

Click for all D&AD winners


WSH EWE WRE ERE WSH EWE WRE ERE Stop wishing. Start searching. Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

Click for full credits Click for all D&AD winners


Sport Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

Click for full credits

Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

Click for all D&AD winners

Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th


Push to Add Drama Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Ambient & Interactive Market: Belgium

Click for full credits

Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

Click for all D&AD winners


Push to Add Drama Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Ambient & Interactive Market: Belgium

Click for full credits

Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

Click for all D&AD winners


#COKEHANDS

Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

Click for full credits Click for all D&AD winners


Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Outdoor Market: Peru

Click for full credits

Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio

Click for all D&AD winners


Packaging Design


Yellow Pencil


Long-Tongued Animal Shoehorns Brand: Closed GmbH Agency: Gürtlerbachmann, Hamburg

Copywriter: Matthias Hardt, Jana Pütz Art Director: Britta Kraina

Industry: Apparel, Clothing & Footwear Media: Design & Branding Market: Germany

Click for full credits

Click for all D&AD winners


Long-Tongued Animal Shoehorns Brand: Closed GmbH Agency: Gürtlerbachmann, Hamburg

Copywriter: Matthias Hardt, Jana Pütz Art Director: Britta Kraina

Industry: Apparel, Clothing & Footwear Media: Design & Branding Market: Germany

Click for full credits

Click for all D&AD winners


Absolut Unique Brand: Absolut Vodka Agency: Family Business, Stockholm Industry: Alcoholic drinks Media: Design & Branding Market: Sweden

Click for full credits

Executive Creative Director: Mårten Knutsson, John Lagerqvist Copywriter: Tove Norström Art Director: Fredrik Lindquist Photography: Jens Mortensen

Click for all D&AD winners


Absolut Unique Brand: Absolut Vodka Agency: Family Business, Stockholm Industry: Alcoholic drinks Media: Design & Branding Market: Sweden

Click for full credits

Executive Creative Director: Mårten Knutsson, John Lagerqvist Copywriter: Tove Norström Art Director: Fredrik Lindquist Photography: Jens Mortensen

Click for all D&AD winners


Nomination


Bulleit Bourbon Leather Bag

Brand: Bulleit Bourbon Agency: Sandstrom Design Industry: Alcoholic drinks Media: Design & Branding Art Director:Â Steve Sandstrom

Click for full credits Click for all D&AD winners


Bulleit Bourbon Leather Bag

Brand: Bulleit Bourbon Agency: Sandstrom Design Industry: Alcoholic drinks Media: Design & Branding Art Director:Â Steve Sandstrom

Click for full credits Click for all D&AD winners


The Erection Blister Brand: Clavin Agency: Ogilvy, Prague Industry: Pharmaceutical Media: Design & Branding Market: Czech Republic

Click for full credits

Creative Director: Tomas Belko, Will Rust Copywriter: Jiri Langpaul Art Director: Jiri Langpaul

Click for all D&AD winners


Bulleit Bourbon Leather Bag

Brand: Bulleit Bourbon Agency: Sandstrom Design Industry: Alcoholic drinks Media: Design & Branding Art Director:Â Steve Sandstrom

Click for full credits Click for all D&AD winners


Bulleit Bourbon Leather Bag

Brand: Bulleit Bourbon Agency: Sandstrom Design Industry: Alcoholic drinks Media: Design & Branding Art Director:Â Steve Sandstrom

Click for full credits Click for all D&AD winners


The Balvenie 50

Brand: The Balvenie Agency: Here Design, London Industry: Alcoholic drinks Media: Design & Branding Market: United Kingdom

Click for full credits Click for all D&AD winners


The Erection Blister Brand: Clavin Agency: Ogilvy, Prague Industry: Pharmaceutical Media: Design & Branding Market: Czech Republic

Click for full credits

Creative Director: Tomas Belko, Will Rust Copywriter: Jiri Langpaul Art Director: Jiri Langpaul

Click for all D&AD winners


The Balvenie 50 Brand: The Balvenie Agency: Here Design, London Industry: Alcoholic drinks Media: Design & Branding Market: United Kingdom

Click for full credits

Click for all D&AD winners


Bulleit Bourbon Leather Bag

Brand: Bulleit Bourbon Agency: Sandstrom Design Industry: Alcoholic drinks Media: Design & Branding Art Director:Â Steve Sandstrom

Click for full credits Click for all D&AD winners


Bulleit Bourbon Leather Bag

Brand: Bulleit Bourbon Agency: Sandstrom Design Industry: Alcoholic drinks Media: Design & Branding Art Director:Â Steve Sandstrom

Click for full credits Click for all D&AD winners


The Balvenie 50 Brand: The Balvenie Agency: Here Design, London Industry: Alcoholic drinks Media: Design & Branding Market: United Kingdom

Click for full credits

Click for all D&AD winners


Press Advertising


Nomination


Jackie Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

Click for full credits

Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

Click for all D&AD winners


Sailor Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

Click for full credits

Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

Click for all D&AD winners


Winston Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

Click for full credits

Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

Click for all D&AD winners


Sport Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

Click for full credits

Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

Click for all D&AD winners

Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th


Brother & Sister Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Print Market: South Africa

Click for full credits

Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Raphael Basckin Art Director: Shelley Smoler Photography: Clive Stewart

Click for all D&AD winners


KITCHEN CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

Click for full credits

Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

Click for all D&AD winners

70% of abused children turn into abusive adults. Donate at savethechildren.mx


MOMMY'S BOYS Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Print Market: South Africa

Click for full credits

Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Raphael Basckin Art Director: Shelley Smoler Photography: Clive Stewart

Click for all D&AD winners


MOTHER-IN-LAW Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Print Market: South Africa

Click for full credits

Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Raphael Basckin Art Director: Shelley Smoler Photography: Clive Stewart

Click for all D&AD winners


Desmond Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

Click for full credits

Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

Click for all D&AD winners


Selfies Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

Click for full credits

Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

Click for all D&AD winners


Product Design


Yellow Pencil


London 2012 Olympic Torch Brand: London Organising Committee of the Olympic and Paralympic Games Agency: BarberOsgerby Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits

Click for all D&AD winners


London 2012 Olympic Torch Brand: London Organising Committee of the Olympic and Paralympic Games Agency: BarberOsgerby Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits

Click for all D&AD winners


27-inch iMac Brand: Apple Agency: Apple Computer Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


London 2012 Olympic Torch

Brand: London Organising Committee of the Olympic and Paralympic Games Agency: BarberOsgerby Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits Click for all D&AD winners


Nomination


GoPro Hero3 Brand: GoPro Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


New Business Class Seat and Cabin Brand: Lufthansa Agency: Pearson Lloyd Design Industry: Transport & Tourism Media: Design & Branding

Click for full credits

Click for all D&AD winners


EndoCuff Brand: Arc Medical Design Agency: DesignEdge Cambridge Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


New Business Class Seat and Cabin Brand: Lufthansa Agency: Pearson Lloyd Design Industry: Transport & Tourism Media: Design & Branding

Click for full credits

Click for all D&AD winners


Smile Makers - The Fireman Brand: Ramblin Brands Agency: Bear Meets Eagle on Fire

Creative Director:Â Micah Walker Copywriter:Â Justine Armour

Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


GoPro Hero3 Brand: GoPro Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


Nest Learning Thermostat

Brand: Nest Labs Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits Click for all D&AD winners


New Business Class Seat and Cabin Brand: Lufthansa Agency: Pearson Lloyd Design Industry: Transport & Tourism Media: Design & Branding

Click for full credits

Click for all D&AD winners

Watch the video


EndoCuff Brand: Arc Medical Design Agency: DesignEdge Cambridge Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


Smile Makers - The Fireman Brand: Ramblin Brands Agency: Bear Meets Eagle on Fire

Creative Director:Â Micah Walker Copywriter:Â Justine Armour

Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


EndoCuff

Brand: Arc Medical Design Agency: DesignEdge Cambridge Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits Click for all D&AD winners


EndoCuff Brand: Arc Medical Design Agency: DesignEdge Cambridge Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


Nest Learning Thermostat Brand: Nest Labs Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


EndoCuff

Brand: Arc Medical Design Agency: DesignEdge Cambridge Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits Click for all D&AD winners


New Business Class Seat and Cabin Brand: Lufthansa Agency: Pearson Lloyd Design Industry: Transport & Tourism Media: Design & Branding

Click for full credits

Click for all D&AD winners


Nike+ FuelBand

Watch the video

Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

Click for full credits

Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison

Click for all D&AD winners


GoPro Hero3 Brand: GoPro Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


GoPro Hero3 Brand: GoPro Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


Nest Learning Thermostat Brand: Nest Labs Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


EndoCuff Brand: Arc Medical Design Agency: DesignEdge Cambridge Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


Smile Makers - The Fireman Brand: Ramblin Brands Agency: Bear Meets Eagle on Fire

Creative Director:Â Micah Walker Copywriter:Â Justine Armour

Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


GoPro Hero3 Brand: GoPro Agency: Bould Design Industry: Electronics & Audio-Visual Media: Design & Branding

Click for full credits

Click for all D&AD winners


Radio Advertising


Yellow Pencil


Call Girl Brand: Prime Television Agency: DraftFCB, Auckland

Watch the video Executive Creative Director: Tony Clewett, Regan Grafton

Industry: Media & Publishing Media: Radio Market: New Zealand

Click for full credits

Click for all D&AD winners


Click to listen

Call Girl Brand: Prime Television Agency: DraftFCB, Auckland Industry: Media & Publishing Media: Radio Market: New Zealand

Click for full credits

Creative Director: Tony Clewett, Regan Grafton, James Mok Copywriter: Hywel James, Kelly Lovelock

Click for all D&AD winners


Click to listen

POETRY Brand: Campbell's Agency: Y&R, New York Industry: Food Media: Radio Market: United States

Click for full credits

Chief Creative Officer: Jim Elliott Executive Creative Director: James Caporimo

Click for all D&AD winners


Nomination


Click to listen

Distance to Danger Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa

Click for full credits

Executive Creative Director: Robert McLennan Creative Director: Jenny Glover, Brent Singer Copywriter: Jenny Glover, Brent Singer

Click for all D&AD winners


Click to listen

Dumb Ways To Die Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Radio Market: Australia

Click for full credits

Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for all D&AD winners


Click to listen

KNOCK KNOCK Brand: Campbell's Agency: Y&R, New York Industry: Food Media: Radio Market: United States

Click for full credits

Chief Creative Officer: Jim Elliott Executive Creative Director: James Caporimo

Click for all D&AD winners


Click to listen

Death Doesn't Try Very Hard - Chocolate Bar Brand: frank.net Agency: FoxP2, Cape Town Industry: Financial & Legal services Media: Radio Market: South Africa

Click for full credits

Creative Director: Justin Gomes Copywriter: Heidi Kasselman, Simon Lotze, Saf Sindhi

Click for all D&AD winners


Click to listen

Distance to Danger Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa

Click for full credits

Executive Creative Director: Robert McLennan Creative Director: Jenny Glover, Brent Singer Copywriter: Jenny Glover, Brent Singer

Click for all D&AD winners


Click to listen

Frank Brand: The Salvation Army Agency: Grey, Toronto Industry: Public interest & Non-profit Media: Radio Market: Canada

Click for full credits

Chief Creative Officer: Patrick Scissons Copywriter: James Ansley Art Director: Yusong Zhang

Click for all D&AD winners


Click to listen

Distance to Danger Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Design & Branding Market: South Africa

Click for full credits

Executive Creative Director: Robert McLennan Creative Director: Jenny Glover, Brent Singer Copywriter: Jenny Glover, Brent Singer

Click for all D&AD winners


Spatial Design


Black Pencil


Olympic Cauldron

Brand: London Organising Committee of the Olympic and Paralympic Games Agency: Heatherwick Studio Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits Click for all D&AD winners


Olympic Cauldron

Brand: London Organising Committee of the Olympic and Paralympic Games Agency: Heatherwick Studio Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits Click for all D&AD winners


Olympic Cauldron Brand: London Organising Committee of the Olympic and Paralympic Games Agency: Heatherwick Studio Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits

Click for all D&AD winners


Olympic Cauldron

Brand: London Organising Committee of the Olympic and Paralympic Games Agency: Heatherwick Studio Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits Click for all D&AD winners


Olympic Cauldron

Brand: London Organising Committee of the Olympic and Paralympic Games Agency: Heatherwick Studio Industry: Culture, Recreation & Sport Media: Design & Branding

Click for full credits Click for all D&AD winners


Nomination


Chrome Web Lab

Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre

Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Helsinki Plant Tram Brand: World Design Capital Helsinki 2012 Agency: Wayward Plants

Creative Director:Â Heather Ring

Industry: Culture, Recreation & Sport Media: Design & Branding

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Rain Room Brand: Maxine & Stuart Frankel Foundation for Art Agency: Random International Industry: Culture, Recreation & Sport Media: Design & Branding

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Helsinki Plant Tram Brand: World Design Capital Helsinki 2012 Agency: Wayward Plants

Creative Director:Â Heather Ring

Industry: Culture, Recreation & Sport Media: Design & Branding

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Rain Room

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Brand: Maxine & Stuart Frankel Foundation for Art Agency: Random International Industry: Culture, Recreation & Sport Media: Design & Branding

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The Saatchi & Saatchi New Directors' Showcase 2012 - Meet Your CreatorWatch the video Brand: Saatchi & Saatchi Agency: PrettyBird Industry: Professional & Public services Media: Design & Branding

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Creative Director: Jonathan Santana, Xander Smith Director: Marshmallow Laser Feast, Memo Akten, Robin McNicholas, Barney Steel

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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aMAZEme Case Study Brand: Oxfam Agency: Hungry Man

Watch the video Art Director: Gualtor Pupo, Marcos Saboya

Industry: Public interest & Non-profit Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre

Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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The Saatchi & Saatchi New Directors' Showcase 2012 - Meet Your… Brand: Saatchi & Saatchi Agency: PrettyBird Industry: Professional & Public services Media: Design & Branding

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Creative Director: Jonathan Santana, Xander Smith Director: Marshmallow Laser Feast, Memo Akten, Robin McNicholas, Barney Steel

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Chrome Web Lab

Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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aMAZEme Case Study Brand: Oxfam Agency: Hungry Man

Art Director: Gualtor Pupo, Marcos Saboya

Industry: Public interest & Non-profit Media: Design & Branding

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Rain Room Brand: Maxine & Stuart Frankel Foundation for Art Agency: Random International Industry: Culture, Recreation & Sport Media: Design & Branding

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The Saatchi & Saatchi New Directors' Showcase 2012 - Meet Your Creator Brand: Saatchi & Saatchi Agency: PrettyBird Industry: Professional & Public services Media: Design & Branding

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Creative Director: Jonathan Santana, Xander Smith Director: Marshmallow Laser Feast, Memo Akten, Robin McNicholas, Barney Steel

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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aMAZEme Case Study Brand: Oxfam Agency: Hungry Man

Art Director: Gualtor Pupo, Marcos Saboya

Industry: Public interest & Non-profit Media: Design & Branding

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The Saatchi & Saatchi New Directors' Showcase 2012 - Meet Your… Brand: Saatchi & Saatchi Agency: PrettyBird Industry: Professional & Public services Media: Design & Branding

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Creative Director: Jonathan Santana, Xander Smith Director: Marshmallow Laser Feast, Memo Akten, Robin McNicholas, Barney Steel

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Helsinki Plant Tram

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Brand: World Design Capital Helsinki 2012 Agency: Wayward Plants

Creative Director:Â Heather Ring

Industry: Culture, Recreation & Sport Media: Design & Branding

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Chrome Web Lab

Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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Chrome Web Lab Brand: Google Agency: Google Creative Labs Industry: Internet sites & Services Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Rain Room

Brand: Maxine & Stuart Frankel Foundation for Art Agency: Random International Industry: Culture, Recreation & Sport Media: Design & Branding

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The Small-Coal-Man’s Tiny Travelling Theatre

Brand: Clerkenwell Design Week 2012 Agency: Aberrant Architecture Industry: Culture, Recreation & Sport Media: Design & Branding

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Helsinki Plant Tram Brand: World Design Capital Helsinki 2012 Agency: Wayward Plants

Creative Director:Â Heather Ring

Industry: Culture, Recreation & Sport Media: Design & Branding

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aMAZEme Case Study Brand: Oxfam Agency: Hungry Man

Art Director: Gualtor Pupo, Marcos Saboya

Industry: Public interest & Non-profit Media: Design & Branding

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TV & Cinema Advertising


Yellow Pencil


Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall

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Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English

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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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Nomination


Brain Surgeon

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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein

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Funeral Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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OK GO

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Brand: Chevrolet Agency: Goodby Silverstein & Partners, San Francisco Industry: Automotive & Services Media: TV & Cinema Market: United States

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Executive Creative Director: Jamie Barrett, Hunter Hindman Creative Director: Andrew Bancroft, Jamie Barrett, Joakim Borgström, Hunter Hindman, Niklas Lilja Copywriter: Andrew Bancroft, Niklas Lilja, Brian Perkins Art Director: Joakim Borgström Director: Brian L. Perkins

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WIG SHOP Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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OK GO

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Brand: Chevrolet Agency: Goodby Silverstein & Partners, San Francisco Industry: Automotive & Services Media: TV & Cinema Market: United States

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Executive Creative Director: Jamie Barrett, Hunter Hindman Creative Director: Andrew Bancroft, Jamie Barrett, Joakim Borgström, Hunter Hindman, Niklas Lilja Copywriter: Andrew Bancroft, Niklas Lilja, Brian Perkins Art Director: Joakim Borgström Director: Brian L. Perkins

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PLATOON Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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Meet the Superhumans Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Tom Tagholm Director: Tom Tagholm

Industry: Media & Publishing Media: Promotion & Event Market: United Kingdom

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It's Not Crazy It's Sport, The Name Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall

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Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English

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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: TV & Cinema Market: United States

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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge

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HOUSE Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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Roommates

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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein

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Pupils

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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein

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Cable Effects: Set 2 Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher Director: Tom Kuntz

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Cable Effects: Set 2 Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher Director: Tom Kuntz

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Dads in briefs

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Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Argentina Language: English

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Juan Pablo Lufrano, Ariel Serkin Copywriter: Nicolas Diaco Art Director: Ezequiel De Luca, Muriel Rañi Director: Nico & Martin

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Get them dressed with a BGH air conditioner


TV & Cinema Communication


Yellow Pencil


Meet the Superhumans Brand: Channel 4 Agency: 4creative, London

Watch the video Creative Director: Tom Tagholm Director: Tom Tagholm

Industry: Media & Publishing Media: Promotion & Event Market: United Kingdom

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Nomination


France 5 Idents | Rebranding 2012 Brand: SBS Agency: Joy Films Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Christy Peacock Creative Director: Julien Chavepayre, Eric Nung Copywriter: Nick Marzano Art Director: Matt Ryan Director: Alphabetical Order®, Daniel de Viciola, Marcus Linnér, Mark Molloy

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Stadium UK Brand: BBC Agency: Y&R, London Industry: Media & Publishing Media: TV & Cinema Published: Jun., 2012 Market: United Kingdom Language: English

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Watch the video Executive Creative Director: Damon Collins Copywriter: Jason Nicholas Art Director: Rick Thiele, Mario Ucci Director: Peter Candeland

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Amanda - Emotions on demand Brand: SBS Agency: Joy Films Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Christy Peacock Copywriter: Nick Marzano Art Director: Matt Ryan Director: Mark Molloy

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France 5 Idents | Rebranding 2012 Brand: SBS Agency: Joy Films Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Christy Peacock Creative Director: Julien Chavepayre, Eric Nung Copywriter: Nick Marzano Art Director: Matt Ryan Director: Alphabetical Order®, Daniel de Viciola, Marcus Linnér, Mark Molloy

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White Pencil


HELP I WANT TO SAVE A LIFE Brand: Help Remedies Agency: Droga5, New York Industry: Public interest & Non-profit Media: Direct Market Market: United States

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Creative Director: Nathan Frank Copywriter: Paul Caiozzo, Graham Douglas, Nathan Frank, Alberto Portas Martagon Art Director: Alfredo Adan Roses Director: Jason Jones

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Nomination


IMMORTAL FANS

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Brand: Sport Club do Recife Agency: Ogilvy, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Paco Conde Art Director: Joáo Coutinho

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Writing for Advertising


Black Pencil


GOV.UK

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Brand: gov.uk Agency: Government Digital Service Industry: Professional & Public services Media: Cyber

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Creative Director: Russell Davies Copywriter: HM Government, Government Digital Service

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Yellow Pencil


Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Nomination


Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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BRAINY GIRL Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English

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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Thanks For The Warm Up Brand: Channel 4 Agency: 4creative, London

Creative Director: Tom Tagholm Copywriter: Claire Watson

Industry: Media & Publishing Media: TV & Cinema

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

Click for all D&AD winners


Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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SPORTY GIRL Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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High Maintenance Girl Brand: Axe/Lynx Agency: BBH, London Industry: House, Garden & Pets Media: Cyber Published: Feb., 2012 Market: United States Language: English

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Watch the video Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

Click for full credits

Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Metamorphosis

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Brand: Good Books Agency: String Theory, Auckland Industry: Culture, Recreation & Sport Media: TV & Cinema Market: New Zealand

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Creative Director: Buck Copywriter: Jeremy Taine Art Director: Buck Director: Buck

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Sensories Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall

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Writing for Design


Yellow Pencil


Games Maker

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Brand: London Organising Committee of the Olympic and Paralympic Games Agency: McCann WorldGroup Industry: Public interest & Non-profit Media: Design & Branding

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Executive Creative Director: Brian Fraser, Simon Learman Copywriter: Chloe Grindle, Simon Learman Art Director: Michael Tomason

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Nomination


Disappointments Diary 2013 Brand: hat-trick design Agency: hat-trick design Industry: Professional & Public services Media: Design & Branding Copywriter:Â Nick Asbury

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