Collection of London International Awards 2010 2/2

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Gold Television/Cinema/Digital/Web/Mobile

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Local Radio

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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If you love where you live, be part of it

Gold Television/Cinema/Digital/Web/Mobile

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Intelligently Combined

Brand: Audi Agency: Kempertrautmann, Hamburg, Germany Industry: Automotive & Services Media: TV & Cinema Published: Aug., 2009 Language: German

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Creative Director: Florian Weber, Gerrit Zinke, Jens Theil, Sönke Busch, Tobias Ahrens Copywriter: Christoph Gähwiler, Michael Götz Art Director: Florian Schimmer, Simon Jasper Philipp Director: Carl Erik Rinsch

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Vorsprung durch Technik

Gold Television/Cinema/Digital/Web/Mobile Give It A Pounder, Locker Room

Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Gold Television/Cinema/Digital/Web/Mobile Give It A Pounder, Catfight

Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Gold Television/Cinema/Digital/Web/Mobile Give It A Pounder, Unicorn

Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Gold Television/Cinema/Digital/Web/Mobile

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Que Sera Sera

Brand: SKY Agency: DDB, Auckland, New Zealand Industry: Media & Publishing Media: TV & Cinema Published: Oct., 2009

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Executive Creative Director: Toby Talbot Creative Director: Adam Kanzer Copywriter: Simon Vicars Art Director: James Tucker Director: David Shane

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You can’t help but be happy with SKY TV at home

Gold Television/Cinema/Digital/Web/Mobile

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Wardrobe/Closet (English subt)

Brand: Canal+ Agency: BETC EURO RSCG, Paris, France Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: France Language: French

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Executive Creative Director: Stéphane Xibérras Creative Director: Stéphane Xibérras Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Director: Matthijs van Heijningen, Matthijsvan Heijningen

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Never underestimate the power of a great story

With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its c

Gold Television/Cinema/Digital/Web/Mobile Secret Training Camp

Brand: Optus Agency: M&C Saatchi, Sydney, NSW, Australia Industry: Professional & Public services Media: TV & Cinema Language: English

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Executive Creative Director: Ben Welsh Copywriter: Andy Flemming Art Director: Paul Carpenter Director: Thierry Poiraud

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Gold Television/Cinema/Digital/Web/Mobile

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Write the Future (180 sec)

Brand: Nike Agency: Wieden + Kennedy, Amsterdam, Netherlands Industry: Apparel, Clothing & Footwear Media: TV & Cinema Language: English

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Executive Creative Director: Jeff Kling Creative Director: Eric Quennoy, Mark Bernath Copywriter: Freddie Powell, Stuart Harkness Art Director: Freddie Powell, Stuart Harkness Director: Alejandro Gonzalez Inarritu

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Write The Future

Gold Television/Cinema/Digital/Web/Mobile Inheritance

Brand: Car One Agency: Leo Burnett Inc., Buenos Aires, Argentina Industry: Automotive & Services Media: TV & Cinema Market: Spain Language: Spanish

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Chief Creative Officer: Pablo Capara, Seto Olivieri Creative Director: Carmelo Maselli, Luis Sanchez Zinny Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli Director: Augusto Giménez Zapiola

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Gold Television/Cinema/Digital/Web/Mobile

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The Man Your Man Could Smell Like

Brand: Old Spice Agency: Wieden + Kennedy, Portland, CO, United States Industry: House, Garden & Pets Media: TV & Cinema Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Eric Baldwin, Jason Bagley Copywriter: Craig Allen, Eric Kallman Art Director: Craig Allen, Eric Kallman Director: Tom Kuntz

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Smell Like A Man, Man.

Gold Television/Cinema/Digital/Web/Mobile

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The Life

Brand: Xbox Agency: agencytwofifteen, San Francisco, CA, United States Industry: Electronics & Audio-Visual Media: Cyber Language: English

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Executive Creative Director: John Patroulis, Scott Duchon Copywriter: Ricky Herrera Art Director: Aramis Isreal Director: Rupert Sanders

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Gold Television/Cinema/Digital/Web/Mobile

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Selinah

Brand: Topsy Foundation Agency: Ogilvy, Johannesburg, South Africa Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: South Africa Language: English

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Chief Creative Officer: Fran Luckin Executive Creative Director: Gerry Human Creative Director: Bridget Johnson, Fran Luckin Copywriter: Stephanie van Niekerk Art Director: Robyn Bergmann, Vidette Kay Director: Kim Geldenhuys

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Help us provide us the treatment that can give someone a second chance

Gold Television/Cinema/Digital/Web/Mobile Fantastic Journey

Brand: Virgin Agency: RKCR/Y&R, London (England), United Kingdom Industry: Professional & Public services Media: TV & Cinema

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Creative Director: Mark Roalfe Copywriter: Ted Heath Art Director: Paul Angus Director: Sam Brown

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Gold Television/Cinema/Digital/Web/Mobile The Gift

Brand: Philips Agency: DDB, London (England), United Kingdom Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Mar., 2010 Language: English

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Chief Creative Officer: Neil Dawson Executive Creative Director: DDB, Neil Dawson Creative Director: DDB, Jeremy Craigen, Neil Dawson Copywriter: DDB, Sam Oliver Art Director: DDB, Shishir Patel Director: Carl Erik Rinsch

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Gold Television/Cinema/Digital/Web/Mobile The Life

Brand: Xbox Agency: agencytwofifteen, San Francisco, CA, United States Industry: Electronics & Audio-Visual Media: TV & Cinema Language: English

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Executive Creative Director: John Patroulis, Scott Duchon Copywriter: Ricky Herrera Art Director: Aramis Isreal Director: Rupert Sanders

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Gold Television/Cinema/Digital/Web/Mobile Fresh Air

Brand: Nike Agency: Arnold, Poland Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Creative Director: Adam Collins, Arnold, Manny Bernadez, Paul Shearer Copywriter: Arnold, Paul Shearer Art Director: Arnold, Paul Shearer

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Gold Television/Cinema/Digital/Web/Mobile Double Life

Brand: Daylesford Organic Agency: Publicis Mojo, Melbourne, VIC, Australia Industry: Transport & Tourism Media: TV & Cinema

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Creative Director: Darren Spiller Copywriter: Christy Peacock, Hillary Badger, Leon Wilson, Michelle Wemyss Art Director: Christy Peacock, Hillary Badger, Leon Wilson, Michelle Wemyss Director: Mark Molloy

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Gold Television/Cinema/Digital/Web/Mobile Everybody Hurts

Brand: Transport Accident Commission Agency: Grey Group, Melbourne, VIC, Australia Industry: Professional & Public services Media: TV & Cinema

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Executive Creative Director: Ant Shannon Creative Director: Nigel Dawson Copywriter: Nigel Dawson Art Director: Peter Becker

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Gold Television/Cinema/Digital/Web/Mobile PC Folders

Brand: UNICEF Agency: Ogilvy, Santiago, Chile Industry: Professional & Public services Media: TV & Cinema

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Chief Creative Officer: Cesar Agost Carreño Creative Director: Felipe Manalich, Nicolas Neumann Copywriter: Felipe Manalich, Nicolas Neumann Art Director: Alejandro Caputo, Jaime Gonzalez Director: Moises

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Gold Television/Cinema/Digital/Web/Mobile MAC Folders

Brand: UNICEF Agency: Ogilvy, Santiago, Chile Industry: Professional & Public services Media: TV & Cinema

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Chief Creative Officer: Cesar Agost Carreño Creative Director: Felipe Manalich, Nicolas Neumann Copywriter: Felipe Manalich, Nicolas Neumann Art Director: Alejandro Caputo, Jaime Gonzalez Director: Moises

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Gold Television/Cinema/Digital/Web/Mobile Red Wires

Brand: The Economist Agency: BBDO, London (England), United Kingdom Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Paul Brazier Creative Director: Tim Riley Art Director: Sonny Adorjan Director: Tom Carty

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Gold Television/Cinema/Digital/Web/Mobile Birthday

Brand: AT&T Agency: BBDO, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Ralph Watson Copywriter: Greg Hahn Art Director: Ralph Watson Director: Peter Thwaites

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Silver Television/Cinema/Digital/Web/Mobile

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Local Radio

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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If you love where you live, be part of it

Silver Television/Cinema/Digital/Web/Mobile

Subtitles

Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC, Canada Industry: Professional & Public services Media: TV & Cinema Market: Canada Language: English

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Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray, Mark Mizgala Director: Christopher Hutsul, The Perlorian Brothers, Tim Godsall

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Silver Television/Cinema/Digital/Web/Mobile

Give It A Pounder, Unicorn Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Silver Television/Cinema/Digital/Web/Mobile

Bunny Fusion

Brand: Duracell Agency: Ogilvy, Paris, France Industry: House, Garden & Pets Media: TV & Cinema Published: Oct., 2009 Language: English

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Executive Creative Director: Chris Garbutt Creative Director: Nick Hine Copywriter: Chris Garbutt, MiamiAd School Students, Nick Hine Art Director: Antoaneta Metchanova, Nick Hine Director: The Pleix

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Silver Television/Cinema/Digital/Web/Mobile

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Hymn

Brand: Hornbach Agency: Heimat Werbeagentur GmbH, Berlin, Germany Industry: Retail & Distribution Media: TV & Cinema Market: Germany Language: English

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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Matthias Storath Art Director: Teresa Jung Director: Nico Beyer

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Make it your project

Silver Television/Cinema/Digital/Web/Mobile

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Wardrobe/Closet (English subt) Brand: Canal+ Agency: BETC EURO RSCG, Paris, France Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: France Language: French

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Executive Creative Director: Stéphane Xibérras Creative Director: Stéphane Xibérras Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Director: Matthijs van Heijningen, Matthijsvan Heijningen

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Never underestimate the power of a great story

With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its c

Silver Television/Cinema/Digital/Web/Mobile

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Lyrics

Brand: Budweiser Agency: DDB, London (England), United Kingdom Industry: Alcoholic drinks Media: TV & Cinema Published: Jun., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Jeremy Craigen Creative Director: Richard Denney Copywriter: Dave Henderson, David Henderson Art Director: Richard Denney Director: Chris Palmer

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Budweiser. King of Beers

Silver Television/Cinema/Digital/Web/Mobile

SMS

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Silver Television/Cinema/Digital/Web/Mobile

Nana

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Silver Television/Cinema/Digital/Web/Mobile

Leak

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Silver Television/Cinema/Digital/Web/Mobile

Arctic Sun

Brand: Tropicana Agency: BBDO, Toronto, ON, Canada Industry: Non-alcoholic drinks Media: TV & Cinema Language: English

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Executive Creative Director: Ian Mackellar Creative Director: Ian Mackellar Copywriter: Adam Bailey Art Director: John Terry Director: Samir Mallal

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Silver Television/Cinema/Digital/Web/Mobile

Gladiator

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Silver Television/Cinema/Digital/Web/Mobile

Bond

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Silver Television/Cinema/Digital/Web/Mobile

Mary

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Silver Television/Cinema/Digital/Web/Mobile

Humphrey

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Silver Television/Cinema/Digital/Web/Mobile

Greek

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Silver Television/Cinema/Digital/Web/Mobile

Hamlet

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Silver Television/Cinema/Digital/Web/Mobile

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Space Monkey

Brand: World Wildlife Fund (WWF) Agency: Leo Burnett, Sydney, NSW, Australia Industry: Public interest & Non-profit Media: TV & Cinema Language: English

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Executive Creative Director: Andy Dilallo, Jay Benjamin Copywriter: Andy Dilallo, Jay Benjamin, Kieran Antill, Michael Canning Art Director: Andy Dilallo, Jay Benjamin, Kieran Antill, Michael Canning Director: Steve Rogers

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It's not a planet. It's our home

Silver Television/Cinema/Digital/Web/Mobile

Beds

Brand: Expedia Agency: BMF, Sydney, NSW, Australia Industry: Transport & Tourism Media: TV & Cinema

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Executive Creative Director: Warren Brown Creative Director: Shane Bradnick, Simon Langley Copywriter: Dustin Lane Art Director: Shane Bradnick Director: Michael Spiccia

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Silver Television/Cinema/Digital/Web/Mobile

Sword Collector

Brand: Land Rover Agency: Y&R, New York City, NY, United States Industry: Automotive & Services Media: TV & Cinema

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Executive Creative Director: Ian Reichenthal, Scott Vitrone, Tony Granger Creative Director: Dan Morales, Graham Lang, Guillermo Vega, Icaro Doria Copywriter: Brandon Henderson Art Director: Dan Treichel, Dan Triechel Director: Jim Jenkins

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Silver Television/Cinema/Digital/Web/Mobile

A Peace of Mind

Brand: Deutscher Tierschutzbund e. V Agency: Grey, Dusseldorf, Germany Industry: Public interest & Non-profit Media: TV & Cinema

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Chief Creative Officer: Per Pedersen Executive Creative Director: Moritz Grub, Regner Lotz Creative Director: Moritz Grub, Regner Lotz Copywriter: Moritz Grub, Regner Lotz Art Director: Moritz Grub, Regner Lotz Director: Mathieu Mazzotti Colombo, Moritz Grub, Rica Jansen

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Silver Television/Cinema/Digital/Web/Mobile

Winter Olympics

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2010 Market: United Kingdom

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Freddy Mandy, Tim McNaughton Art Director: Freddy Mandy, Tim McNaughton Director: Marc Craste

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Silver Television/Cinema/Digital/Web/Mobile

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Going West

Brand: New Zealand Book Council Agency: BBDO, Auckland, New Zealand Industry: Culture, Recreation & Sport Media: Cyber Language: English

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Executive Creative Director: Nick Worthington Copywriter: Anne Boothroyd, Len Cheeseman, Nick Worthington Art Director: Anne Boothroyd, Len Cheeseman, Nick Worthington Director: Andersen M Studio, Line, Martin Andersen

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Where Books Come To Life

Silver Television/Cinema/Digital/Web/Mobile

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Bring it to Life

Brand: Guinness Agency: BBDO, London (England), United Kingdom Industry: Alcoholic drinks Media: TV & Cinema Published: Nov., 2009 Language: English

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Executive Creative Director: Paul Brazier Copywriter: Paul Brazier Art Director: Paul Brazier Director: Johnny Green

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Bring It To Life

Silver Television/Cinema/Digital/Web/Mobile

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Slap

Brand: Jordan Agency: Wieden + Kennedy, New York City, NY, United States Industry: Apparel, Clothing & Footwear Media: TV & Cinema Published: Oct., 2009 Market: United States

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Executive Creative Director: Kevin Proudfoot, Todd Waterbury Creative Director: Derek Barnes, Keith Cartwright Copywriter: Andy Ferguson Art Director: Andy Ferguson, Ricardo Viramontes Director: Rupert Sanders

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Become Legendary

Silver Television/Cinema/Digital/Web/Mobile

Fantastic Journey

Brand: Virgin Agency: RKCR/Y&R, London (England), United Kingdom Industry: Professional & Public services Media: TV & Cinema

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Creative Director: Mark Roalfe Copywriter: Ted Heath Art Director: Paul Angus Director: Sam Brown

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Silver Television/Cinema/Digital/Web/Mobile

Drama Queen

Brand: Young Director Award Agency: TBWA, Helsinki, Finland Industry: Culture, Recreation & Sport Media: TV & Cinema Language: English

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Copywriter: Mira Olsson Art Director: Minna Lavola Photography: Steve Walker Director: Rogier Hesp

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Silver Television/Cinema/Digital/Web/Mobile

Regulars

Brand: Foster's Agency: DROGA5, Sydney, NSW, Australia Industry: Alcoholic drinks Media: Promotion & Event

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Chief Creative Officer: David Nobay Executive Creative Director: David Nobay Creative Director: Cam Blackley, Cam Blackley/, Matty Burton Copywriter: Cam Blackley, Matty Burton Art Director: Cam Blackley, Matty Burton Director: Gary Freedman, The Glue Society

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Silver Television/Cinema/Digital/Web/Mobile

Dove Man

Brand: Dove Agency: Ogilvy, Paris, France Industry: House, Garden & Pets Media: TV & Cinema

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Executive Creative Director: Chris Garbutt, Gerry Human Copywriter: Samuel Moore Art Director: David Aronson, Juri Zaech

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Silver Television/Cinema/Digital/Web/Mobile

Blueberries

Brand: Car One Agency: Leo Burnett, Buenos Aires, Argentina Industry: Automotive & Services Media: TV & Cinema Language: Spanish

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Chief Creative Officer: Pablo Capara, Seto Olivieri Creative Director: Carmelo Maselli, Luis Sanchez Zinny Copywriter: Luis Sanchez Zinny Art Director: Carmelo Maselli Director: Augusto Giménez Zapiola

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Silver Television/Cinema/Digital/Web/Mobile

Bus Driver

Brand: Breakthrough Trust Agency: Ogilvy, Mumbai, India Industry: Public interest & Non-profit Media: TV & Cinema

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Creative Director: Zenobia Pithawalla Copywriter: Ryan Mendonca Art Director: Mark Benjamin Director: Bauddhayan Mukherji

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Silver Television/Cinema/Digital/Web/Mobile

Software Engineer Brand: Breakthrough Trust Agency: Ogilvy, Mumbai, India Industry: Public interest & Non-profit Media: TV & Cinema

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Creative Director: Zenobia Pithawalla Copywriter: Ryan Mendonca Art Director: Mark Benjamin Director: Bauddhayan Mukherji

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Silver Television/Cinema/Digital/Web/Mobile

Nike Music Shoe

Brand: Nike Agency: Wieden + Kennedy, Tokyo, Japan Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Executive Creative Director: Frank Hahn, Naoki Ito Copywriter: Hiroshi Kuyama, Takayuki Rokutan Art Director: Naoki Ga, Shingo Ohno Director: Kosai Sekine

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Silver Television/Cinema/Digital/Web/Mobile

Wonderful World of VH1, If You Like Brand: VH1 Agency: Y&R, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Guillermo Vega, Ian Reichenthal, Scott Vitrone Copywriter: Icaro Doria Art Director: Guillermo Vega, Menno Kluin Director: Bryan Buckley, Esteban Barisani

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Silver Television/Cinema/Digital/Web/Mobile

Pancho Jasen

Brand: Club Asefa Estdiantes Agency: McCann Erickson, Madrid, Spain Industry: Culture, Recreation & Sport Media: TV & Cinema

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Chief Creative Officer: Leandro Raposo Executive Creative Director: Mónica Moro, Pablo Colonnese, Pablo Stricker Creative Director: Jon Lavín Copywriter: Isidro Casanova, Jon Lavín Art Director: David Fernández Director: Igor Fioravanti

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Silver Television/Cinema/Digital/Web/Mobile

Fresh Air

Brand: Nike Agency: Arnold, Poland Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Creative Director: Adam Collins, Arnold, Manny Bernadez, Paul Shearer Copywriter: Arnold, Paul Shearer Art Director: Arnold, Paul Shearer

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Silver Television/Cinema/Digital/Web/Mobile

The King Is Coming Brand: Burger King Agency: BBDO, Auckland, New Zealand Industry: Catering industry Media: TV & Cinema

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Copywriter: Mick Stalker Art Director: Sarah Longworth Director: Warren Kushner

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Silver Television/Cinema/Digital/Web/Mobile

Gaining Time. For Yourself.

Brand: Deutsche Bahn Agency: Ogilvy, Frankfurt/Main, Germany Industry: Transport & Tourism Media: TV & Cinema

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Chief Creative Officer: Stephan Vogel Creative Director: Christian Mommertz, Stephan Vogel Copywriter: Albert S. Chan, Bent Kroggel, Catrin Farrenschon, Daniel de Leuw, Marco Weber, Sabina Hesse Art Director: Christian Mommertz Director: Cadmo Quintero

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Silver Television/Cinema/Digital/Web/Mobile

Jeans

Brand: Huggies Agency: JWT, New York City, NY, United States Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Harvey Marco, Ty Montague Executive Creative Director: Walt Connelly Creative Director: Richie Glickman Copywriter: Kevin Mulroy, Richie Glickman Art Director: Grant Mason Director: Bryan Buckley

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Silver Television/Cinema/Digital/Web/Mobile

Shift

Brand: EA Agency: Wieden+Kennedy, Amsterdam, Netherlands

Director: Luis Nieto

Industry: Toys & Games Media: TV & Cinema

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Silver Television/Cinema/Digital/Web/Mobile

Bank Clerk

Brand: Breakthrough Trust Agency: Ogilvy, Mumbai, India Industry: Public interest & Non-profit Media: TV & Cinema

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Creative Director: Zenobia Pithawalla Copywriter: Ryan Mendonca Art Director: Mark Benjamin Director: Bauddhayan Mukherji

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Silver Television/Cinema/Digital/Web/Mobile

Stopped

Brand: Audi Agency: Philipp und Keuntje, Hamburg, Germany Industry: Automotive & Services Media: TV & Cinema

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Creative Director: Diether Kerner, Jo Marie Farwick Copywriter: Jo Marie Farwick Director: Marc Scholermann

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Silver Television/Cinema/Digital/Web/Mobile

Airplane

Brand: Sound Experience Agency: Índigo, Lisbon, Portugal Industry: Electronics & Audio-Visual Media: TV & Cinema

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Creative Director: Manuel Faria Copywriter: Manuel Faria Art Director: Joáo Pires

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Silver Television/Cinema/Digital/Web/Mobile

Birthday

Brand: AT&T Agency: BBDO, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Ralph Watson Copywriter: Greg Hahn Art Director: Ralph Watson Director: Peter Thwaites

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Silver Television/Cinema/Digital/Web/Mobile

Today Was A Good Day Brand: Nike Agency: Harvest, Santa Monica, CA, United States

Director: The Hoffman Brothers

Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Silver Television/Cinema/Digital/Web/Mobile

Riot

Brand: BBC Agency: Y&R, London (England), United Kingdom Industry: Professional & Public services Media: TV & Cinema

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Executive Creative Director: Damon Collins Copywriter: Steve Moss Art Director: Jolyon Finch Director: Benito Montorio

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Silver Television/Cinema/Digital/Web/Mobile

House of Imagination Brand: Syfy Channel Agency: Syfy, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Michael Engleman Creative Director: Joe Loskywitz, Tom Tagholm Director: 4creative, Brett Foraker, Kate Leonard, Syfy

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Silver Television/Cinema/Digital/Web/Mobile

Happy Kid

Brand: HBO Agency: BBDO, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

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Silver Television/Cinema/Digital/Web/Mobile

Whole New World

Brand: AT&T Agency: BBDO, New York City, NY, United States Industry: Professional & Public services Media: TV & Cinema

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Ralph Watson Copywriter: Greg Hahn Art Director: Matt Vescovo Director: Eben Mears

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Silver Television/Cinema/Digital/Web/Mobile

Teen Driver

Brand: Allstate Agency: Leo Burnett, Chicago, IL, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman, Jeanie Caggiano Creative Director: Britt Nolan Copywriter: Matt Miller Art Director: Chris Rodriguez Director: Phil Morrison

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Silver Television/Cinema/Digital/Web/Mobile

Sussex

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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Silver Television/Cinema/Digital/Web/Mobile

Impossible

Brand: American Express Agency: Ogilvy, London (England), United Kingdom Industry: Financial & Legal services Media: TV & Cinema

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Creative Director: Dennis Lewis Copywriter: Steve Hooper, Sue Higgs Art Director: Andy Bird Director: Kuntzel & Deygas

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Silver Television/Cinema/Digital/Web/Mobile

Hot Jogger

Brand: Allstate Agency: Leo Burnett, Chicago, IL, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman, Jeanie Caggiano Creative Director: Britt Nolan Copywriter: Matt Miller Art Director: Chris Rodriguez Director: Phil Morrison

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Silver Television/Cinema/Digital/Web/Mobile

It Came Upon a Movie Clip Brand: World Wide Wadio Agency: World Wide Wadio, Hollywood, CA, United States Industry: Media & Publishing Media: TV & Cinema

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Chief Creative Officer: Paul Fey Executive Creative Director: Steve Jacobson Copywriter: Paul Fey Director: Paul Fey

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Silver Television/Cinema/Digital/Web/Mobile

Stairs

Brand: BFF-Bundesverband Frauenberatungsstellen und Frauennotrufe Agency: Y&R, Frankfurt/Main, Germany Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Uwe Marquardt Copywriter: Manuel Rentz Art Director: Helge Kniess Director: Titus

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Silver Television/Cinema/Digital/Web/Mobile

Trapped

Brand: HBO Agency: BBDO, New York City, NY, United States Industry: Media & Publishing Media: Promotion & Event

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

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Silver Television/Cinema/Digital/Web/Mobile

The Big One

Brand: HBO Agency: BBDO, New York City, NY, United States Industry: Media & Publishing Media: Promotion & Event

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

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Silver Television/Cinema/Digital/Web/Mobile

Rich Executive

Brand: Allstate Agency: Leo Burnett, Chicago, IL, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman, Jeanie Caggiano Creative Director: Britt Nolan Copywriter: Matt Miller Art Director: Chris Rodriguez Director: Phil Morrison

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Silver Television/Cinema/Digital/Web/Mobile

Tree Branch

Brand: Allstate Agency: Leo Burnett, Chicago, IL, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman, Jeanie Caggiano Creative Director: Britt Nolan Copywriter: Matt Miller Art Director: Chris Rodriguez Director: Phil Morrison

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Silver Television/Cinema/Digital/Web/Mobile

Helping a Mate

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Silver Television/Cinema/Digital/Web/Mobile

Fixing Things

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Bronze Television/Cinema/Digital/Web/Mobile

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Pop-Up

Brand: Renfe Agency: TBWA, Madrid, Spain Industry: Transport & Tourism Media: TV & Cinema Published: Nov., 2008 Market: Spain Language: Spanish

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Bernardo Hernandez, Peru Saiz Copywriter: Noelia Meltzer Art Director: Lele Gestoso Photography: Paloma Rincón Director: Sega

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New times, new trains

Bronze Television/Cinema/Digital/Web/Mobile

Feet

Brand: New Balance Agency: BBDO, New York City, NY, United States Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Alex Frisch Copywriter: Avital Pinchevsky Art Director: Cesar Finamori Director: Bill Bruce

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Bronze Television/Cinema/Digital/Web/Mobile

Fingerman

Brand: League Against Cancer Agency: Y&R, Lima, Peru Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Flavio Pantigoso Copywriter: Jorge Soto, José Miguel Rivera Art Director: Christian Sánchez, Erick Galván Photography: Ricardo Rodríguez Director: Jorge Pablo Quiroz

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Bronze Television/Cinema/Digital/Web/Mobile

Folding

Brand: League Against Cancer Agency: Y&R, Lima, Peru Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Flavio Pantigoso Copywriter: Jorge Soto, José Miguel Rivera Art Director: Christian Sánchez, Erick Galván Photography: Ricardo Rodríguez Director: Jorge Pablo Quiroz

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Bronze Television/Cinema/Digital/Web/Mobile

For Elise

Brand: League Against Cancer Agency: Y&R, Lima, Peru Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Flavio Pantigoso Copywriter: Jorge Soto, José Miguel Rivera Art Director: Christian Sánchez, Erick Galván Photography: Ricardo Rodríguez Director: Jorge Pablo Quiroz

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Bronze Television/Cinema/Digital/Web/Mobile

Give It A Pounder, Locker Room Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Bronze Television/Cinema/Digital/Web/Mobile

Give It A Pounder, Catfight Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Bronze Television/Cinema/Digital/Web/Mobile

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Que Sera Sera

Brand: SKY Agency: DDB, Auckland, New Zealand Industry: Media & Publishing Media: TV & Cinema Published: Oct., 2009

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Executive Creative Director: Toby Talbot Creative Director: Adam Kanzer Copywriter: Simon Vicars Art Director: James Tucker Director: David Shane

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You can’t help but be happy with SKY TV at home

Bronze Television/Cinema/Digital/Web/Mobile

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Destiny

Brand: Axe/Lynx Agency: Ponce, Buenos Aires, Argentina Industry: House, Garden & Pets Media: TV & Cinema Published: Jul., 2009 Market: South Africa Language: English

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Chief Creative Officer: Hernán Ponce Executive Creative Director: Hernan IbarraPuentes, Hernán Ponce, Walter Aregger Creative Director: Analia Rios, Ricardo Armentano Copywriter: Juan Ure Art Director: Christian Rosli Director: Paul Hunter

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The Power of Fragrance.

Bronze Television/Cinema/Digital/Web/Mobile

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Lyrics

Brand: Budweiser Agency: DDB, London (England), United Kingdom Industry: Alcoholic drinks Media: TV & Cinema Published: Jun., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Jeremy Craigen Creative Director: Richard Denney Copywriter: Dave Henderson, David Henderson Art Director: Richard Denney Director: Chris Palmer

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Budweiser. King of Beers

Bronze Television/Cinema/Digital/Web/Mobile

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Graffiti

Brand: AIDES Agency: TBWA, Paris, France Industry: Public interest & Non-profit Media: TV & Cinema Published: Nov., 2009 Market: France Language: English

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Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Ingrid Varetz Art Director: Ingrid Varetz Director: Yoann Lemoine

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Protect Yourself

Bronze Television/Cinema/Digital/Web/Mobile

Say Ahh

Brand: GE - General Electric Agency: BBDO, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: David Lubars Executive Creative Director: Don Schneider Copywriter: Matt Brink, Matthew Brink Art Director: Adam Livesey Director: Traktor

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Bronze Television/Cinema/Digital/Web/Mobile

Football Evolution Brand: Visa Agency: Saatchi & Saatchi, London (England), United Kingdom Industry: Financial & Legal services Media: TV & Cinema Published: Jan., 2010

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Executive Creative Director: Kate Stanners, Paul Silburn Creative Director: Jonathan Santana, Xander Smith Copywriter: Xander Smith Art Director: Jonathan Santana Director: Chris Palmer

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Bronze Television/Cinema/Digital/Web/Mobile

Arctic Sun

Brand: Tropicana Agency: BBDO, Toronto, ON, Canada Industry: Non-alcoholic drinks Media: TV & Cinema Language: English

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Executive Creative Director: Ian Mackellar Creative Director: Ian Mackellar Copywriter: Adam Bailey Art Director: John Terry Director: Samir Mallal

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Bronze Television/Cinema/Digital/Web/Mobile

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Faces

Brand: Hornbach Agency: Heimat, Berlin, Germany Industry: House, Garden & Pets Media: TV & Cinema Market: Germany

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Chief Creative Officer: Guido Heffels Creative Director: Guido Heffels, Matthias Storath Copywriter: Guido Heffels, Kai Abd El Salam, Matthias Storath Art Director: Hendrik Schweder, Maria Botsch, Susanna Fill, Teresa Jung Director: Martin Krejci

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How much madness are you made of?

Bronze Television/Cinema/Digital/Web/Mobile

Hamlet

Brand: Maestro Agency: Y&R, Lima, Peru Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Flavio Pantigoso Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez Director: Mauricio Hidalgo

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Bronze Television/Cinema/Digital/Web/Mobile

Always A Woman Brand: John Lewis Agency: Adam & Eve, London (England), United Kingdom Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom Language: English

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Chief Creative Officer: Ben Priest Executive Creative Director: Ben Priest Creative Director: Ben Priest, Ben Tollett, Emer Stamp Copywriter: Ben Tollett, Emer Stamp, Matt Woolner, Steve Wioland Art Director: Ben Tollett, Emer Stamp, Matt Woolner, Steve Wioland Director: Dougal Wilson

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Bronze Television/Cinema/Digital/Web/Mobile

Girl 1

Brand: Amour Agency: Cossette, West Vancouver, BC, Canada Industry: Media & Publishing Media: TV & Cinema

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Creative Director: Bryan Collins, Rob Sweetman Copywriter: Bryan Collins Art Director: Rob Sweetman Director: Richard Farmer

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Bronze Television/Cinema/Digital/Web/Mobile

Hot in Here

Brand: Amour Agency: Cossette, West Vancouver, BC, Canada Industry: Media & Publishing Media: TV & Cinema

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Creative Director: Bryan Collins, Rob Sweetman Copywriter: Bryan Collins Art Director: Rob Sweetman Director: Richard Farmer

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Bronze Television/Cinema/Digital/Web/Mobile

Shakespeare

Brand: Amour Agency: Cossette, West Vancouver, BC, Canada Industry: Media & Publishing Media: TV & Cinema

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Creative Director: Bryan Collins, Rob Sweetman Copywriter: Bryan Collins Art Director: Rob Sweetman Director: Richard Farmer

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Bronze Television/Cinema/Digital/Web/Mobile

Tethescope

Brand: Amour Agency: Cossette, West Vancouver, BC, Canada Industry: Media & Publishing Media: TV & Cinema

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Creative Director: Bryan Collins, Rob Sweetman Copywriter: Bryan Collins Art Director: Rob Sweetman Director: Richard Farmer

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Bronze Television/Cinema/Digital/Web/Mobile

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Write the Future (180 sec) Brand: Nike Agency: Wieden + Kennedy, Amsterdam, Netherlands Industry: Apparel, Clothing & Footwear Media: TV & Cinema Language: English

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Executive Creative Director: Jeff Kling Creative Director: Eric Quennoy, Mark Bernath Copywriter: Freddie Powell, Stuart Harkness Art Director: Freddie Powell, Stuart Harkness Director: Alejandro Gonzalez Inarritu

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Write The Future

Bronze Television/Cinema/Digital/Web/Mobile

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Walls

Brand: Dulux Agency: Euro RSCG, London (England), United Kingdom Industry: House, Garden & Pets Media: TV & Cinema Published: Apr., 2010

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Chief Creative Officer: Russ Lidstone Creative Director: Fernanda Romano Copywriter: Fabio Abram Art Director: Bráulio Kuwabara Director: Adam Berg

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Let's Colour

Bronze Television/Cinema/Digital/Web/Mobile

Winter Olympics

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2010 Market: United Kingdom

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Freddy Mandy, Tim McNaughton Art Director: Freddy Mandy, Tim McNaughton Director: Marc Craste

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Bronze Television/Cinema/Digital/Web/Mobile

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Fire Kills

Brand: CLG Fire Safety Agency: RKCR/Y&R, London (England), United Kingdom Industry: Public interest & Non-profit Media: TV & Cinema Published: Oct., 2009 Market: United Kingdom Language: English

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Creative Director: Damon Collins Copywriter: Mike Boles Art Director: Jerry Hollens Director: Dougal Wilson

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Test your smoke alarm weekly

Bronze Television/Cinema/Digital/Web/Mobile

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Bring it to Life

Brand: Guinness Agency: BBDO, London (England), United Kingdom Industry: Alcoholic drinks Media: TV & Cinema Published: Nov., 2009 Language: English

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Executive Creative Director: Paul Brazier Copywriter: Paul Brazier Art Director: Paul Brazier Director: Johnny Green

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Bring It To Life

Bronze Television/Cinema/Digital/Web/Mobile

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Road Trip

Brand: Snickers Agency: BBDO, New York City, NY, United States Industry: Confectionery & Snacks Media: TV & Cinema Language: English

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Chief Creative Officer: David Lubars Creative Director: Gianfranco Arena, Peter Kain Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Craig Gillespie

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You're not you when you're hungry.

Snickers satisfies

Bronze Television/Cinema/Digital/Web/Mobile

Drama Queen

Brand: Young Director Award Agency: TBWA, Helsinki, Finland Industry: Culture, Recreation & Sport Media: TV & Cinema Language: English

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Copywriter: Mira Olsson Art Director: Minna Lavola Photography: Steve Walker Director: Rogier Hesp

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Bronze Television/Cinema/Digital/Web/Mobile

Sdia Project

Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv, Israel Industry: Public interest & Non-profit Media: Promotion & Event

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Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Nadav Raviv Art Director: Shirley Bahar Photography: Eitan Nadel Director: Guy Poreh

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Bronze Television/Cinema/Digital/Web/Mobile

The Life

Brand: Xbox Agency: agencytwofifteen, San Francisco, CA, United States Industry: Electronics & Audio-Visual Media: TV & Cinema Language: English

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Executive Creative Director: John Patroulis, Scott Duchon Copywriter: Ricky Herrera Art Director: Aramis Isreal Director: Rupert Sanders

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Bronze Television/Cinema/Digital/Web/Mobile

Dove Man

Brand: Dove Agency: Ogilvy, Paris, France Industry: House, Garden & Pets Media: TV & Cinema

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Executive Creative Director: Chris Garbutt, Gerry Human Copywriter: Samuel Moore Art Director: David Aronson, Juri Zaech

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Bronze Television/Cinema/Digital/Web/Mobile

Beauty Sleep

Brand: Virgin Agency: Y&R, New York City, NY, United States Industry: Transport & Tourism Media: TV & Cinema

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Executive Creative Director: Ian Reichenthal, Ian Riechenthal, Mike Wente, Scott Vitrone Creative Director: Guillermo Vega, Icaro Doria Copywriter: Brandon Henderson Art Director: Dan Treichel, Daniel Triechel Director: Jim Jenkins

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Bronze Television/Cinema/Digital/Web/Mobile

Becoming

Brand: Virgin Agency: Y&R, New York City, NY, United States Industry: Transport & Tourism Media: TV & Cinema

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Executive Creative Director: Ian Reichenthal, Ian Riechenthal, Mike Wente, Scott Vitrone Creative Director: Guillermo Vega, Icaro Doria Copywriter: Brandon Henderson Art Director: Dan Treichel, Daniel Triechel Director: Jim Jenkins

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Bronze Television/Cinema/Digital/Web/Mobile

Impatient

Brand: Virgin Agency: Y&R, New York City, NY, United States Industry: Transport & Tourism Media: TV & Cinema

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Executive Creative Director: Ian Reichenthal, Ian Riechenthal, Mike Wente, Scott Vitrone Creative Director: Guillermo Vega, Icaro Doria Copywriter: Brandon Henderson Art Director: Dan Treichel, Daniel Triechel Director: Jim Jenkins

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Bronze Television/Cinema/Digital/Web/Mobile

This or That

Brand: KIA Agency: davidandgoliath, United States Industry: Automotive & Services Media: TV & Cinema

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Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Director: Colin Jeffery Copywriter: Noah Phillips Art Director: Rodrigo Butori Director: Antoine Bardou Jacquet, Carol Lombard

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Bronze Television/Cinema/Digital/Web/Mobile

Alan

Brand: Doritos Agency: BBDO, London (England), United Kingdom Industry: Confectionery & Snacks Media: TV & Cinema Language: English

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Executive Creative Director: Paul Brazier Creative Director: Paul Brazier Copywriter: Mike Nicholson Art Director: Paul Pateman Director: David Shane

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Bronze Television/Cinema/Digital/Web/Mobile

Lost Barrel

Brand: Jameson - Belfast Film Festival Agency: TBWA, New York City, NY, United States Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: Mark Figliulo Creative Director: Jonathan Mackler Copywriter: Eric Fahrenkopf Art Director: Anthony Decarolis Director: Noam Murro

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Bronze Television/Cinema/Digital/Web/Mobile

Faces

Brand: American Express Agency: Ogilvy, New York City, NY, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Tham Khai Meng Executive Creative Director: Chris Mitton Creative Director: Chris Mitton, Dustin Duke, Jon Wagner Copywriter: Jon Wagner Art Director: Dustin Duke Director: Kevin Thomas

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Bronze Television/Cinema/Digital/Web/Mobile

Play

Brand: MasterCard Agency: Maclaren Mccann, Toronto, ON, Canada Industry: Financial & Legal services Media: TV & Cinema

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Creative Director: Sean Davison Copywriter: Wade Hesson Art Director: Gail Pak, Robert Kingston Director: Sean Meehan

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Bronze Television/Cinema/Digital/Web/Mobile

Re_

Brand: Acciona Agency: McCann Erickson, Madrid, Spain Industry: Professional & Public services Media: TV & Cinema

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Chief Creative Officer: Leandro Raposo Executive Creative Director: Mónica Moro, Pablo Colonnese, Pablo Stricker Creative Director: Juan Carlos Salas Copywriter: Virginia Mosquera Art Director: David Fernández Director: Marcelo Burgos

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Bronze Television/Cinema/Digital/Web/Mobile

Family

Brand: Wimpy Agency: MetropolitanRepublic, South Africa Industry: Catering industry Media: TV & Cinema

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Executive Creative Director: Paul Warner Creative Director: Spike Kunene, Wesley Phelan Copywriter: Spike Kunene Art Director: Helena Blok, Wesley Phelan Director: Anton Visser

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Bronze Television/Cinema/Digital/Web/Mobile

UJ Debut

Brand: Uniqlo Agency: Ground, Toronto, ON, Canada Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Executive Creative Director: Satoshi Takamatsu Creative Director: Thomas Hayo Copywriter: Satoshi Takamatsu Art Director: Thomas Hayo

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Bronze Television/Cinema/Digital/Web/Mobile

Glass Music

Brand: Skoda Agency: Leagas Delaney, Hamburg, Germany Industry: Culture, Recreation & Sport Media: TV & Cinema

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Executive Creative Director: Hermann Waterkamp, Stefan Zschaler Creative Director: Oliver Grandt, Willy Kaussen Copywriter: Jan Wiendieck Art Director: Melanie Mertens Director: Hans Schultheiss, Ole Peters

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Bronze Television/Cinema/Digital/Web/Mobile

Life Without Craftsmen Brand: The German Crafts Agency: Scholz & Friends, Berlin, Germany Industry: Corporate self-promo Media: TV & Cinema

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Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Director: Mathias Rebmann, Oliver Handlos Copywriter: Caspar Heuss, Edgar Linscheid, Florian Schwalme, Marco Mueller Art Director: Lutz Kienast, Michael Schmidt Director: Peter Thwaites

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Bronze Television/Cinema/Digital/Web/Mobile

Sound Experience Brand: Sound Experience Agency: Índigo, Lisbon, Portugal Industry: Electronics & Audio-Visual Media: TV & Cinema

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Creative Director: Manuel Faria Copywriter: Manuel Faria Art Director: Joáo Pires

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Bronze Television/Cinema/Digital/Web/Mobile

Serenading Unicorn

Brand: Juicy Fruit Agency: Evolution Bureau, San Francisco, CA, United States Industry: Confectionery & Snacks Media: TV & Cinema

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Executive Creative Director: Stephen Goldblatt Copywriter: James Beikmohamedi Art Director: Geno Burmester Director: Stephen Goldblatt

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Bronze Television/Cinema/Digital/Web/Mobile

Football Collection Brand: Libero Agency: Forsman & Bodenfors, G? teborg, Sweden

Photography: Carl Sundberg Director: Anders Skog

Industry: House, Garden & Pets Media: TV & Cinema

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Bronze Television/Cinema/Digital/Web/Mobile

Greatest Fans on the Planet Brand: NFL Agency: Grey, New York City, NY, United States Industry: Culture, Recreation & Sport Media: TV & Cinema

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Chief Creative Officer: Tor Myhren Executive Creative Director: Todd Tilford Copywriter: Todd Tilford Art Director: Craig Ward, Denise O'Bleness Director: Brad Smith, Dave Dart, Hank McElwee

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Bronze Television/Cinema/Digital/Web/Mobile

Sussex

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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Bronze Television/Cinema/Digital/Web/Mobile

Merseyside

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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Bronze Television/Cinema/Digital/Web/Mobile

Essex

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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Bronze Television/Cinema/Digital/Web/Mobile

Solent

Brand: BBC Agency: RKCR/Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema Published: Sep., 2009 Market: United Kingdom Language: English

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Executive Creative Director: Damon Collins Creative Director: Damon Collins Copywriter: Jules Chalkley, Nick Simons Art Director: Jules Chalkley, Nick Simons Director: Vince Squibb

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Bronze Television/Cinema/Digital/Web/Mobile

Massage

Brand: Virgin Agency: Y&R, New York City, NY, United States Industry: Transport & Tourism Media: TV & Cinema

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Executive Creative Director: Ian Reichenthal, Ian Riechenthal, Mike Wente, Scott Vitrone Creative Director: Guillermo Vega, Icaro Doria Copywriter: Brandon Henderson Art Director: Dan Treichel, Daniel Triechel Director: Jim Jenkins

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Bronze Television/Cinema/Digital/Web/Mobile

Five Things

Brand: Virgin Agency: Y&R, New York City, NY, United States Industry: Transport & Tourism Media: TV & Cinema

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Executive Creative Director: Ian Reichenthal, Ian Riechenthal, Mike Wente, Scott Vitrone Creative Director: Guillermo Vega, Icaro Doria Copywriter: Brandon Henderson Art Director: Dan Treichel, Daniel Triechel Director: Jim Jenkins

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Finalist Television/Cinema/Digital/Web/Mobile Crying

Brand: Argentina New Cinema Agency: Conill, Torrance, CA, United States Industry: Culture, Recreation & Sport Media: TV & Cinema Language: Spanish

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Chief Creative Officer: Pablo Buffagni Creative Director: Mario Granatur Copywriter: Abel Gonzalez, Benjamin Levy, Jessica Cuevas, Pablo Buffagni Art Director: Hernán Ibañez, Martin Donovan, Rob Casillas, Toni Rhi, Tony Rhi, Veronica Elizondo Director: Francisco D'Amorim Lima, Sebastian Leda

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Finalist Television/Cinema/Digital/Web/Mobile

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Intelligently Combined

Brand: Audi Agency: Kempertrautmann, Hamburg, Germany Industry: Automotive & Services Media: TV & Cinema Published: Aug., 2009 Language: German

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Creative Director: Florian Weber, Gerrit Zinke, Jens Theil, Sönke Busch, Tobias Ahrens Copywriter: Christoph Gähwiler, Michael Götz Art Director: Florian Schimmer, Simon Jasper Philipp Director: Carl Erik Rinsch

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Vorsprung durch Technik

Finalist Television/Cinema/Digital/Web/Mobile Subtitles

Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC, Canada Industry: Professional & Public services Media: TV & Cinema Market: Canada Language: English

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Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray, Mark Mizgala Director: Christopher Hutsul, The Perlorian Brothers, Tim Godsall

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Finalist Television/Cinema/Digital/Web/Mobile Sexuality

Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC, Canada Industry: Professional & Public services Media: TV & Cinema Market: Canada Language: English

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Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray, Mark Mizgala Director: Christopher Hutsul, The Perlorian Brothers, Tim Godsall

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Finalist Television/Cinema/Digital/Web/Mobile Disturbing

Brand: Vancouver International Film Festival Agency: TBWA, Vancouver, BC, Canada Industry: Professional & Public services Media: TV & Cinema Market: Canada Language: English

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Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray Art Director: Addie Gillespie, Jon Murray, Mark Mizgala Director: Christopher Hutsul, The Perlorian Brothers, Tim Godsall

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Finalist Television/Cinema/Digital/Web/Mobile For Elise

Brand: League Against Cancer Agency: Y&R, Lima, Peru Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Flavio Pantigoso Copywriter: Jorge Soto, José Miguel Rivera Art Director: Christian Sánchez, Erick Galván Photography: Ricardo Rodríguez Director: Jorge Pablo Quiroz

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Finalist Television/Cinema/Digital/Web/Mobile Give It A Pounder, Angry

Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Finalist Television/Cinema/Digital/Web/Mobile

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Bus

Brand: Swiss Health Department Agency: Euro RSCG Group, Zurich, Switzerland Industry: Public interest & Non-profit Media: TV & Cinema

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Creative Director: Axel Eckstein, Caroline Ronzani Copywriter: Nemi Gajic Art Director: Marietta Albinus Director: Frank Devos

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Love Life. Stop AIDS

Finalist Television/Cinema/Digital/Web/Mobile

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Tennis

Brand: Swiss Health Department Agency: Euro RSCG Group, Zurich, Switzerland Industry: Public interest & Non-profit Media: TV & Cinema

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Creative Director: Axel Eckstein, Caroline Ronzani Copywriter: Nemi Gajic Art Director: Marietta Albinus Director: Frank Devos

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Love Life. Stop AIDS

Finalist Television/Cinema/Digital/Web/Mobile

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Beachbar

Brand: Swiss Health Department Agency: Euro RSCG Group, Zurich, Switzerland Industry: Public interest & Non-profit Media: TV & Cinema

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Creative Director: Axel Eckstein, Caroline Ronzani Copywriter: Nemi Gajic Art Director: Marietta Albinus Director: Frank Devos

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Love Life. Stop AIDS

Finalist Television/Cinema/Digital/Web/Mobile Nana

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Finalist Television/Cinema/Digital/Web/Mobile Leak

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey, Southpaw Art Director: Peter Galmes, Southpaw Director: Justin Kurzel

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Finalist Television/Cinema/Digital/Web/Mobile Journey of Football

Brand: Puma Agency: Syrup, New York City, NY, United States Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Chief Creative Officer: Jakob Daschek Creative Director: Gui Borchert Copywriter: Aramique Krauthamer, Christian Beckett Photography: Boaz Fround, Sesse Lind Director: Jakob Daschek

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Finalist Television/Cinema/Digital/Web/Mobile

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The Dog

Brand: Citroën Agency: H, Suresnes, France Industry: Automotive & Services Media: TV & Cinema Published: Feb., 2010 Market: France Language: French

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Chief Creative Officer: Gilbert Scher Creative Director: Gilbert Scher, Luca Cinquepalmi Copywriter: Marco Venturelli Art Director: Luca Cinquepalmi Director: Sebastian Strasser, Sébastien Strasser

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Spacebox

Finalist Television/Cinema/Digital/Web/Mobile

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Miss Chief

Brand: Hovis Agency: Miles Calcraft Briginshaw Duffy, London (England), United Kingdom

Chief Creative Officer: Danny Booke-Taylor Creative Director: Danny Brook-Taylor Director: Vince Squibb

Industry: Food Media: TV & Cinema

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As good today as it's always been

Finalist Television/Cinema/Digital/Web/Mobile

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Betty White

Brand: Snickers Agency: BBDO, New York City, NY, United States Industry: Retail & Distribution Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: David Lubars Creative Director: Gianfranco Arena, Peter Kain Copywriter: Peter Kain Art Director: Gianfranco Arena Director: Craig Gillespie, MJZ

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Satisfies

Finalist Television/Cinema/Digital/Web/Mobile

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Fake

Brand: Barclays Agency: Venables, Bell & Partners, San Francisco, CA, United States Industry: Financial & Legal services Media: TV & Cinema Market: United States Language: English

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Chief Creative Officer: Paul Venables Creative Director: Tom Scharpf Copywriter: Crockett Jeffers Director: Nicolai Fuglsig

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Bank on Substance.

Finalist Television/Cinema/Digital/Web/Mobile Replacement

Brand: General Mills/Fruit by The Foot Agency: Saatchi & Saatchi, New York City, NY, United States Industry: Confectionery & Snacks Media: TV & Cinema

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Chief Creative Officer: Gerry Graf Creative Director: Dan Kelleher, Ralph Watson Copywriter: Michael Illick Art Director: Dan Lucey Director: Tom Kuntz

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Finalist Television/Cinema/Digital/Web/Mobile The Life

Brand: Xbox Agency: agencytwofifteen, San Francisco, CA, United States Industry: Electronics & Audio-Visual Media: TV & Cinema Language: English

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Executive Creative Director: John Patroulis, Scott Duchon Copywriter: Ricky Herrera Art Director: Aramis Isreal Director: Rupert Sanders

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Finalist Television/Cinema/Digital/Web/Mobile Amy

Brand: Bud Light Agency: DDB, Chicago, IL, United States Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Mark Gross Creative Director: Chris Roe, Chuck Rachford, Galen Graham, Jason Karley, Jeb Quaid Copywriter: Jeb Quaid Art Director: Galen Graham Director: Tom Kuntz

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Finalist Television/Cinema/Digital/Web/Mobile Entrance

Brand: Bud Light Agency: DDB, Chicago, IL, United States Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Mark Gross Creative Director: Chris Roe, Chuck Rachford, Galen Graham, Jason Karley, Jeb Quaid Copywriter: Jeb Quaid Art Director: Galen Graham Director: Tom Kuntz

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Finalist Television/Cinema/Digital/Web/Mobile Paintball

Brand: Bud Light Agency: DDB, Chicago, IL, United States Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Mark Gross Creative Director: Chris Roe, Chuck Rachford, Galen Graham, Jason Karley, Jeb Quaid Copywriter: Jeb Quaid Art Director: Galen Graham Director: Tom Kuntz

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Finalist Television/Cinema/Digital/Web/Mobile Pillow Fight

Brand: Bud Light Agency: DDB, Chicago, IL, United States Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Mark Gross Creative Director: Chris Roe, Chuck Rachford, Galen Graham, Jason Karley, Jeb Quaid Copywriter: Jeb Quaid Art Director: Galen Graham Director: Tom Kuntz

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Finalist Television/Cinema/Digital/Web/Mobile Customer Service

Brand: American Legacy Foundation Agency: Arnold, Boston, MA, United States Industry: Public interest & Non-profit Media: TV & Cinema Language: English

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Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal, Pete Favat Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

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Finalist Television/Cinema/Digital/Web/Mobile Lecture Hall

Brand: American Legacy Foundation Agency: Arnold, Boston, MA, United States Industry: Public interest & Non-profit Media: TV & Cinema Language: English

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Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal, Pete Favat Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

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Finalist Television/Cinema/Digital/Web/Mobile Problem Solving

Brand: American Legacy Foundation Agency: Arnold, Boston, MA, United States Industry: Public interest & Non-profit Media: TV & Cinema Language: English

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Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal, Pete Favat Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

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Finalist Television/Cinema/Digital/Web/Mobile Highway

Brand: Hospital San Jose Agency: Ogilvy & Mather, Mexico City, Mexico Industry: Public interest & Non-profit Media: TV & Cinema Language: Spanish

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Chief Creative Officer: José Montalvo Executive Creative Director: Miguel Angel Ruiz Creative Director: Luis Elizalde Copywriter: Raúl Rivera Art Director: Raúl Rivera Director: Rodrigo García

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Finalist Television/Cinema/Digital/Web/Mobile The Island

Brand: James Boag Agency: Biscuit Filmworks, Los Angeles, CA, United States Industry: Alcoholic drinks Media: TV & Cinema

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Creative Director: Micah Walker Copywriter: Grant McAloon, Justine Armour Art Director: Animal Logic, Grant McAloon, Justine Armour, Toby Grime Director: Biscuit Filmworks, Noam Murro

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Finalist Television/Cinema/Digital/Web/Mobile Hair Conditioning

Brand: Santander Agency: Ogilvy & Mather, Buenos Aires, Argentina Industry: Financial & Legal services Media: TV & Cinema Language: Spanish

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Executive Creative Director: Gastón Bigio Creative Director: Ignacio Ferioli, Joaquín Cubría Copywriter: Joaquín Cubría Art Director: Ignacio Ferioli Director: Jonathan Gurvit

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Finalist Television/Cinema/Digital/Web/Mobile

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So Backwards

Brand: First For Women Agency: BLACK RIVER F.C., Johannesburg, South Africa Industry: Financial & Legal services Media: TV & Cinema

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Executive Creative Director: Ahmed Tilly Creative Director: Ahmed Tilly Copywriter: Ahmed Tilly Art Director: Ahmed Tilly, Gavin Scates Director: Dean Blumberg

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Why we insure women

Finalist Television/Cinema/Digital/Web/Mobile Breathe

Brand: Bosi.com Agency: Ogilvy, Kiev, Ukraine Industry: Internet sites & Services Media: TV & Cinema Market: Ukraine

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Creative Director: Bartek Rams, Will Rust Art Director: Vitaliy Ivko Director: Mikko Lehtinen

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Finalist Television/Cinema/Digital/Web/Mobile Sleep Tight Johnny Boy

Brand: Vodafone Agency: JWT, Lisbon, Portugal Industry: Electronics & Audio-Visual Media: TV & Cinema

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Creative Director: Joao Oliveira, Jorge Barrote Director: João Rodrigues

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Finalist Television/Cinema/Digital/Web/Mobile Furniture Art

Brand: IKEA Agency: Grabarz & Partner, Hamburg, Germany Industry: House, Garden & Pets Media: Print

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Executive Creative Director: Arno Lindemann, Ralf Heuel Creative Director: Tom Hauser Copywriter: Tom Hauser Art Director: Moritz Tolle Director: Silvio Helbig

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Finalist Television/Cinema/Digital/Web/Mobile Jump/Heartbeat

Brand: Allianz Agency: Ogilvy, Amsterdam, Netherlands

Executive Creative Director: Darre van Dijk, Piebe Piebenga

Industry: House, Garden & Pets Media: TV & Cinema

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Finalist Television/Cinema/Digital/Web/Mobile Playground

Brand: Burn Agency: Publicis Mojo, Sydney, NSW, Australia Industry: Non-alcoholic drinks Media: TV & Cinema

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Creative Director: Micah Walker Copywriter: Ian Williamson Art Director: Andrew Ostrom Director: Glendyn Ivin

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Finalist Television/Cinema/Digital/Web/Mobile Rainbow Nation

Brand: BBC Agency: Y&R, London (England), United Kingdom

Executive Creative Director: Damon Collins

Industry: Corporate self-promo Media: TV & Cinema

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Finalist Television/Cinema/Digital/Web/Mobile Everybody Hurts

Brand: Transport Accident Commission Agency: Grey Group, Melbourne, VIC, Australia Industry: Professional & Public services Media: TV & Cinema

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Executive Creative Director: Ant Shannon Creative Director: Nigel Dawson Copywriter: Nigel Dawson Art Director: Peter Becker

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Finalist Television/Cinema/Digital/Web/Mobile Truck Of The Blank

Brand: Chrysler Agency: The Richards Group, Santa Monica, CA, United States Industry: Automotive & Services Media: TV & Cinema

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Executive Creative Director: Stan Richards Creative Director: Jimmy Bonner, Rob Baker Copywriter: Ron Henderson Art Director: Dennis Walker Director: Klaus Obermeyer

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Finalist Television/Cinema/Digital/Web/Mobile Nimble as a Mouse

Brand: Toyota Agency: Saatchi & Saatchi, Auckland, New Zealand Industry: Automotive & Services Media: TV & Cinema

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Executive Creative Director: Dylan Harrison Copywriter: Matthew Page Art Director: Carolyn Davis Photography: Tom Roberton Director: Leo Woodhead

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Finalist Television/Cinema/Digital/Web/Mobile Better Together

Brand: Hybrid Synergy Drive Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Automotive & Services Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: John McKelvey Art Director: Peter Galmes Director: NE-O

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Finalist Television/Cinema/Digital/Web/Mobile Nacho Azofra

Brand: Club Asefa Estdiantes Agency: McCann Erickson, Madrid, Spain Industry: Culture, Recreation & Sport Media: TV & Cinema

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Chief Creative Officer: Leandro Raposo Executive Creative Director: Mónica Moro, Pablo Colonnese, Pablo Stricker Creative Director: Jon Lavín Copywriter: Isidro Casanova, Jon Lavín Art Director: David Fernández Director: Igor Fioravanti

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Finalist Television/Cinema/Digital/Web/Mobile The Big Picture

Brand: Starbucks Agency: BBDO, New York City, NY, United States Industry: Catering industry Media: TV & Cinema

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Chief Creative Officer: David Lubars Creative Director: Linda Honan Copywriter: Kim Haxton, Stuart Matz Art Director: Kim Haxton, Stuart Matz Director: Lance Acord

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Finalist Television/Cinema/Digital/Web/Mobile Watering Hole

Brand: Travelers Agency: Fallon, Minneapolis, MN, United States Industry: Transport & Tourism Media: TV & Cinema

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Chief Creative Officer: Darren Spiller Copywriter: Leon Wilson Art Director: Christy Peacock

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Finalist Television/Cinema/Digital/Web/Mobile Sky Message

Brand: Cornetto Agency: LOLA, Madrid, Spain Media: TV & Cinema

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Chief Creative Officer: Jorge López Executive Creative Director: Facundo Goldaracena Creative Director: Hernán González, Martin Ponce Copywriter: Facundo Goldaracena, Hernán González Art Director: Martin Ponce Director: Martin Ponce, Nicolás Gómez

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Finalist Television/Cinema/Digital/Web/Mobile House of Imagination

Brand: Syfy Channel Agency: Syfy, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Michael Engleman Creative Director: Joe Loskywitz, Tom Tagholm Director: 4creative, Brett Foraker, Kate Leonard, Syfy

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Finalist Television/Cinema/Digital/Web/Mobile Oily

Brand: Yellow Pages Agency: Taxi, Toronto, ON, Canada Industry: Professional & Public services Media: TV & Cinema

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Executive Creative Director: Lance Martin Copywriter: Cam Boyd Art Director: Troy McGuinness Director: Benjamin Weinstein

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Finalist Television/Cinema/Digital/Web/Mobile Transformation

Brand: Shaun White Skateboarding Agency: Cutwater, San Francisco, CA, United States Industry: Culture, Recreation & Sport Media: TV & Cinema

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Creative Director: Chuck McBride Copywriter: Ray Connolly Art Director: Marcus Cross Director: +jacksonkarinja

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Finalist Television/Cinema/Digital/Web/Mobile Little Sister

Brand: Hahn Super Dry Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: Iggy Rodriguez, Steve May Art Director: Eron Broughton, Justin Carew Director: Simon McQuoid

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Finalist Television/Cinema/Digital/Web/Mobile The Whack

Brand: Trutv Agency: Harvest, Santa Monica, CA, United States

Director: Baker Smith

Industry: Media & Publishing Media: TV & Cinema

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Finalist Television/Cinema/Digital/Web/Mobile Red Green Blue

Brand: Honda Agency: Wieden + Kennedy, London (England), United Kingdom

Creative Director: Chris Groom, Sam Heath Director: Frank Budgen

Industry: Automotive & Services Media: TV & Cinema

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Finalist Television/Cinema/Digital/Web/Mobile Backlot

Brand: Virgin Agency: Y&R, London (England), United Kingdom Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Mark Roalfe Copywriter: Gethin Stout Art Director: Mark Roalfe Director: Ringan Ledwidge

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Finalist Television/Cinema/Digital/Web/Mobile Forever Love

Brand: Dentiste Agency: JEH United, Bangkok, Thailand Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Jureeporn Thaidumrong Executive Creative Director: Jureeporn Thaidumrong Creative Director: Komsan Wattanavanitchakorn Copywriter: Suwit Ekudompong Art Director: Komsan Wattanavanitchakorn Director: Thanonchai Sornsrivichai

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Finalist Television/Cinema/Digital/Web/Mobile Chicken vs. Dokken

Brand: Symantec Agency: Leo Burnett, Chicago, IL, United States Industry: Internet sites & Services Media: TV & Cinema Market: United States

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Creative Director: Bob Winter, Dave Loew, Jon Wyville, Reed Collins Copywriter: Bob Winter Art Director: Reed Collins Director: Ryan Ebner

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Finalist Television/Cinema/Digital/Web/Mobile Heist

Brand: Symantec Agency: Leo Burnett, Chicago, IL, United States Industry: Internet sites & Services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Creative Director: Dave Loew, Jon Wyville Copywriter: Dave Loew Art Director: Antoniette Wico, C.J. Nielsen, Jon Wyville Director: Ryan Ebner

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Finalist Television/Cinema/Digital/Web/Mobile Torture

Brand: Earth Choice Cleaning Products Agency: CHE, Melbourne, VIC, Australia Industry: House, Garden & Pets Media: TV & Cinema

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Executive Creative Director: Jason Ross Creative Director: Richard Ralphsmith Copywriter: Richard Ralphsmith Art Director: Jason Ross Director: Ben Saunders

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Finalist Television/Cinema/Digital/Web/Mobile Delete Text Driving

Brand: Allstate Agency: Leo Burnett, Chicago, IL, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman, Jeanie Caggiano Creative Director: Britt Nolan, Mikal Pittman Copywriter: Britt Nolan Art Director: Mikal Pittman Director: Raf Wathion

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Finalist Television/Cinema/Digital/Web/Mobile Hot Jogger

Brand: Allstate Agency: Leo Burnett, Chicago, IL, United States Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman, Jeanie Caggiano Creative Director: Britt Nolan Copywriter: Matt Miller Art Director: Chris Rodriguez Director: Phil Morrison

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Finalist Television/Cinema/Digital/Web/Mobile Que Sera Sera

Brand: Thai Life Insurance Agency: Ogilvy, Bangkok, Thailand Industry: Financial & Legal services Media: TV & Cinema

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Chief Creative Officer: Korn Tepintarapiraksa Copywriter: Chantanee Pongprayoon, Korn Tepintarapiraksa, Kris Garford Spindler, Kulvadee Doksroy Art Director: Korn Tepintarapiraksa Director: Tichakorn Baimorakote

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Finalist Television/Cinema/Digital/Web/Mobile The Beatbox Choir

Brand: Vicks Agency: Red Lion, Sydney, NSW, Australia Industry: Pharmaceutical Media: TV & Cinema

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Creative Director: Mel Du Toit Copywriter: Damian Linklater Art Director: Chris Searle Director: Ben Briand

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Finalist Television/Cinema/Digital/Web/Mobile The Affair

Brand: HBO Agency: BBDO, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

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Finalist Television/Cinema/Digital/Web/Mobile Art Heist

Brand: HBO Agency: BBDO, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

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Finalist Television/Cinema/Digital/Web/Mobile Moon Week

Brand: BBC Agency: Three Drunk Monkeys, Sydney, NSW, Australia Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Justin Drape, Scott Nowell Creative Director: Noah Regan Copywriter: Damian Fitzgerald Art Director: Matt Heck Director: James Hackett

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Finalist Television/Cinema/Digital/Web/Mobile Anti Rock Star

Brand: VH1 Agency: Y&R, New York City, NY, United States Industry: Media & Publishing Media: TV & Cinema

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Executive Creative Director: Guillermo Vega, Ian Reichenthal, Scott Vitrone Copywriter: Icaro Doria Art Director: Guillermo Vega, Menno Kluin Director: Bryan Buckley, Esteban Barisani

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Finalist Television/Cinema/Digital/Web/Mobile Talking Rooms

Brand: Caritas Agency: BBDO, Dusseldorf, Germany Industry: Apparel, Clothing & Footwear Media: TV & Cinema

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Chief Creative Officer: Toygar Bazarkaya Copywriter: Anne Katrin Hüsken, Antje Schnottale Director: Cadmo Quintero

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Finalist Television/Cinema/Digital/Web/Mobile Frisbee

Brand: Swiss Health Department Agency: Euro RSCG Group, Zurich, Switzerland Industry: Public interest & Non-profit Media: TV & Cinema

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Creative Director: Axel Eckstein, Caroline Ronzani Copywriter: Nemi Gajic Art Director: Marietta Albinus Director: Frank Devos

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Finalist Television/Cinema/Digital/Web/Mobile Costume

Brand: Swiss Health Department Agency: Euro RSCG Group, Zurich, Switzerland Industry: Public interest & Non-profit Media: TV & Cinema

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Creative Director: Axel Eckstein, Caroline Ronzani Copywriter: Nemi Gajic Art Director: Marietta Albinus Director: Frank Devos

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Finalist Television/Cinema/Digital/Web/Mobile Yelling

Brand: Trutv Agency: Harvest, Santa Monica, CA, United States

Director: Baker Smith

Industry: Media & Publishing Media: TV & Cinema

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Finalist Television/Cinema/Digital/Web/Mobile Lockbrow

Brand: Trutv Agency: Harvest, Santa Monica, CA, United States

Director: Baker Smith

Industry: Media & Publishing Media: TV & Cinema

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Gold The New Category

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Twelpforce

Brand: Best Buy Agency: Crispin Porter + Bogusky, Boulder, CO, United States Industry: Retail & Distribution Media: Miscellaneous

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Chief Creative Officer: Andrew Keller, Jeff Benjamin, Rob Reilly Executive Creative Director: Jeff Benjamin Creative Director: DJ Pierce, Evan Fry, Justin Ebert Copywriter: David Littlejohn, Justin Ebert, Tom Pettus Art Director: DJ Pierce, David Brownlow, David Gonsalves, Kat Street Director: Henry-Alex Rubin, Matt Walsh

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Gold The New Category

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Blue Motion Technologies

Brand: Volkswagen Agency: DDB, Stockholm, Sweden Industry: Automotive & Services Media: Ambient & Interactive

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Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby, Simon Mogren Director: Patrik Sundgren

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Silver The New Category

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Facebook Showroom Brand: IKEA Agency: Forsman & Bodenfors, G? teborg, Sweden

Photography: Lennart Sjöberg

Industry: House, Garden & Pets Media: Miscellaneous

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Silver The New Category

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Sun Sound

Brand: Cancer Council Agency: Three Drunk Monkeys, Sydney, NSW, Australia Industry: Public interest & Non-profit Media: Promotion & Event

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Executive Creative Director: Justin Drape, Scott Nowell Creative Director: Justin Drape, Noah Regan Copywriter: Nick Morrissey Art Director: Scott Dettrick

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Silver The New Category Brand: Domino's Pizza Agency: Crispin Porter + Bogusky, Boulder, CO, United States Industry: Catering industry Media: Promotion & Event

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Chief Creative Officer: Andrew Keller, Jeff Benjamin, Rob Reilly Creative Director: Craig Miller, Mark Molloy, Matt Denyer, Tony Calcao Copywriter: Matt Talbot, Roberto Lastra Art Director: Andrew Lincoln, Brian Lambert Photography: Daren Lew, Matthew Woolfe Director: Henry-Alex Rubin

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Silver The New Category Brand: Sour Agency: Hal, Masashi, Magico & Masayoshi, New York City, NY, United States

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Director: Hal Kirkland, Magico Nakamura, Masashi Kawamura, Masayoshi Nakamura

Industry: Corporate self-promo Media: Miscellaneous

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Bronze The New Category

We Choose The Moon

Brand: John F. Kennedy Library and Museum Agency: The Martin Agency, Richmond, CA, United States Industry: Culture, Recreation & Sport Media: Cyber

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Creative Director: Joe Alexander, Jon Hills Copywriter: Wade Alger Art Director: Ben Tricklebank, Brian Williams Director: Jarrod Bull, Oscar Trelles

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Bronze The New Category

Ringtowns

Brand: Claro Agency: Ogilvy, Ciudad de Guatemala, Guatemala Industry: Professional & Public services Media: Direct Market

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Chief Creative Officer: Ramiro Eduardo Executive Creative Director: Miguel Mayen Creative Director: Herberth Monterroso, Jorge Perez, Jorge Prez, Jose Contreras, Ruben Leyton Copywriter: Miguel Mayen, Ramiro Eduardo Art Director: Francisco Coutino

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Bronze The New Category

Y'ALL VS US

Brand: Cellular South Agency: Y&R, New York City, NY, United States Industry: Professional & Public services Media: Promotion & Event

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Chief Creative Officer: Tony Granger Executive Creative Director: Ian Reichenthal, Scott Vitrone, Tony Granger Creative Director: Richard Butt Copywriter: Cooper Smith Art Director: David Canning

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Bronze The New Category

Starbucks Love Project Integrated Campaign Brand: Starbucks Agency: BBDO, New York City, NY, United States Industry: Catering industry Media: Promotion & Event

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Chief Creative Officer: David Lubars Executive Creative Director: David Carter, Linda Honan Creative Director: Arturo Aranda Copywriter: Kara Goodrich, Kim Mok Art Director: Alex Shulhafer Director: Aaron Koblin, Chris Palmer

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Bronze The New Category

Nike Music Shoe

Brand: Nike Agency: Wieden + Kennedy, Tokyo, Japan Industry: Apparel, Clothing & Footwear Media: Cyber

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Executive Creative Director: Frank Hahn, Naoki Ito Copywriter: Hiroshi Kuyama, Takayuki Rokutan Art Director: Naoki Ga, Shingo Ohno Director: Kosai Sekine

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Bronze The New Category

The World's Biggest Signpost Brand: Nokia Agency: Farfar, Stockholm, Sweden Industry: Electronics & Audio-Visual Media: Direct Market

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Executive Creative Director: Jon Dranger Creative Director: Erik Norin Copywriter: Carl Fredrik Jannerfeldt Art Director: Tomas Jonsson

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Bronze The New Category

Smile Activated Vending Machine Brand: Wall's Agency: SapientNitro, London (England), United Kingdom Industry: Food Media: Ambient & Interactive

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Chief Creative Officer: Gaston Legorburu Executive Creative Director: Tom Evans Creative Director: Joel Bradley, John McHale, Will Renny Art Director: Chomoi Picho-Owiny

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Bronze The New Category

Monopoly City

Brand: Hasbro Agency: DDB, London (England), United Kingdom Industry: Toys & Games Media: TV & Cinema

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Executive Creative Director: Matt Ross Creative Director: Simon Richings Copywriter: Matt Ross Art Director: Matt Fenn, Tony Cianci

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Bronze The New Category

Worst Jingle Update. Ever.

Brand: Laker Beer Agency: GJP Advertising + Design, Toronto, ON, Canada Industry: Alcoholic drinks Media: Radio

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Chief Creative Officer: Alan Gee Creative Director: Lisa Greenberg, Trevor Schoenfeld Copywriter: Lino DiNallo Director: Tom Goudie

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Bronze The New Category

Nokia

Brand: Nokia Agency: R/GA, New York City, NY, United States Industry: Electronics & Audio-Visual Media: Cyber

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Executive Creative Director: James Temple Creative Director: Ilia Uvarov, Liz Sivell, Nilesh Mehta Copywriter: Andy Cutbill, Charlotte Fereday

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Finalist The New Category IQ Font

Brand: Toyota Agency: Happiness Brussels, Brussels, Belgium Industry: Automotive & Services Media: Cyber

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Chief Creative Officer: Grégory Titeca, Karen Corrigan Creative Director: Grégory Titeca Art Director: Cecilia Azcarate Isturiz, Ramin Afshar, Tom Galle

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Finalist The New Category No Picnic

Brand: Cadbury Agency: Y&R, Melbourne, VIC, Australia Industry: Confectionery & Snacks Media: Ambient & Interactive

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Executive Creative Director: Ben Coulson Creative Director: Ben Couzens, Jim Ingram Copywriter: Jim Ingram Art Director: Ben Couzens, Stephen Joss

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Finalist The New Category Support Scent

Brand: Guide Dogs Agency: BBDO, Melbourne, VIC, Australia Industry: Public interest & Non-profit Media: Direct Market

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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Damian Royce Director: Amy Gerbhardt, Micca Delaney

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Finalist The New Category Smash

Brand: K'S Japan Agency: Hakuhodo, Tokyo, Japan Industry: Culture, Recreation & Sport Media: Direct Market

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Creative Director: Jin Saito Copywriter: Hidenori Sakai Art Director: Kentaro Harano Director: Manabu Terao

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Finalist The New Category Whopper Face

Brand: Burger King Agency: Ogilvy, São Paulo, Brazil Industry: Catering industry Media: Ambient & Interactive

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Michel Lent Creative Director: Angela Bassichetti, Anselmo Ramos Copywriter: Eduardo Marques Art Director: Denis Kakazu, Dougas Kozonoe, Douglas Kozonoe, Lucas Zaiden Director: Giuliano Saade

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Finalist The New Category IKEA Cardboard Objects

Brand: IKEA Agency: Hubble Innovations, Berlin, Germany Industry: House, Garden & Pets Media: TV & Cinema

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Chief Creative Officer: Amir Kassaei Creative Director: Dennis May Copywriter: Ricardo Wolff Art Director: Gabriel Mattar

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Finalist The New Category Care Tag For Our Planet

Brand: Goodwill Agency: BBDO West, San Francisco, CA, United States Industry: Public interest & Non-profit Media: TV & Cinema

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Executive Creative Director: Jim Lesser, Jon Soto Creative Director: Michael Barti Copywriter: Michael Barti Art Director: Heward Jue

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Gold Integrated Campaign

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Imagine

Brand: HBO Agency: BBDO, New York City, NY, United States Industry: Media & Publishing Media: Promotion & Event

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Chief Creative Officer: Bill Bruce, David Lubars Executive Creative Director: Greg Hahn, Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Director: Noam Murro

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Gold Integrated campaign

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Support Scent

Brand: Guide Dogs Agency: BBDO, Melbourne, VIC, Australia Industry: Public interest & Non-profit Media: Direct Market

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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Damian Royce Director: Amy Gerbhardt, Micca Delaney

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Silver Integrated Campaign

Miss Penny

Brand: ING Agency: Euro RSCG, Brussels, Belgium Industry: Financial & Legal services Media: Ambient & Interactive Language: English

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Executive Creative Director: Dominique van Doormaal Creative Director: Dominique van Doormaal Copywriter: Olivier Roland, Thomas Danthine Art Director: Antoinette Ribas, Denis Dubrulle Photography: Frieke Janssens Director: Peggy Steenvoorden

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Silver Integrated Campaign

Tooheys New

Brand: Tooheys Agency: Saatchi & Saatchi, Sydney, NSW, Australia Industry: Alcoholic drinks Media: TV & Cinema

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Executive Creative Director: Steve Back Creative Director: Dave Bowman Copywriter: James Ross-Edwards, John McKelvey Art Director: Peter Galmes Photography: Chris Seal Director: Justin Kurzel

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Bronze Integrated Campaign

The Wall Sale

Brand: Sony Agency: Hakuhodo Kettle Inc, Tokyo, Japan Industry: Electronics & Audio-Visual Media: TV & Cinema

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Creative Director: Kazuaki Hashida, Kentaro Kimura, Yusuke Shimizu Copywriter: Koichiro Iizuka Art Director: Ken Funaki Photography: Kei Mizuta, Misato Noro, Sayaka Sakata, Shingo Kato, Takanori Sato, Toshiya Hiramatsu Director: Takanori Sato, Toshiya Hiramatsu

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Bronze Integrated Campaign

Hidden Pizza Restaurant Brand: Yellow Pages Agency: BBDO, Melbourne, VIC, Australia Industry: Catering industry Media: TV & Cinema

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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Copywriter: Ant White Art Director: Russel Fox Photography: Josh Robenstone Director: Patrick Hughes

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Bronze Integrated Campaign

How Far Does Your Creativity Go? Brand: EPA Agency: BBDO, São Paulo, Brazil Industry: Education Media: Promotion & Event

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Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Marco Giannelli Art Director: Andre Gola

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Bronze Integrated Campaign

Give it a Ponder

Brand: LG Agency: Y&R, New York City, NY, United States Industry: Electronics & Audio-Visual Media: TV & Cinema

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Chief Creative Officer: Ian Reichenthal, Scott Vitrone Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Darren Moran, Jeff Blouin, John Battle, Sean Broughton Copywriter: John Battle, Tara Lawall Art Director: Evan Benedetto, Jan Jaworski, Jeff Blouin Director: Ulf Johnansson

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Bronze Integrated Campaign

I Kill A Friend,com Brand: NBC Agency: Euro RSCG, Paris, France Industry: Media & Publishing Media: Direct Market Language: English

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Executive Creative Director: Stéphane Xibérras Creative Director: Christophe Clapier, Ivan Beczkowski, Olivier Apers Copywriter: Ivan Beczkowski Director: Nicolas Benamou

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Finalist Integrated Campaign Rollerbabies

Brand: Evian Agency: Euro RSCG, Paris, France Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: France Language: English

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Chief Creative Officer: Rémi Babinet Executive Creative Director: Rémi Babinet Creative Director: Vincent Vella Copywriter: Pierre Duquesnoy, Valérie Chidlovsky, Valérie Chidlovsky Art Director: Agnès Cavard, Agnès Cavard, David Tamayo Director: Michael Gracey

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Finalist Integrated Campaign Earth FM

Brand: World Wildlife Fund (WWF) Agency: Leo Burnett, Sydney, NSW, Australia Industry: Public interest & Non-profit Media: Radio

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Executive Creative Director: Andy Dilallo, Jay Benjamin Copywriter: Michael Canning Art Director: Kieran Antill

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Finalist Integrated Campaign

Fresh Stone-Age-Meat-Promotion

Brand: Bosch Agency: DDB, Berlin, Germany Industry: Electronics & Audio-Visual Media: Promotion & Event

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Chief Creative Officer: Amir Kassaei Executive Creative Director: Stefan Schulte Creative Director: Birgit Van Den Valentyn, Tim Stuebane Art Director: Björn Kernspeckt, Gen Sadakane, René Gebhardt, Wulf Rechtacek

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Finalist Integrated Campaign

Starbucks Love Project Integrated Campaign

Brand: Starbucks Agency: BBDO, New York City, NY, United States Industry: Catering industry Media: Promotion & Event

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Chief Creative Officer: David Lubars Executive Creative Director: David Carter, Linda Honan Creative Director: Arturo Aranda Copywriter: Kara Goodrich, Kim Mok Art Director: Alex Shulhafer Director: Aaron Koblin, Chris Palmer

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Finalist Integrated Campaign Truth

Brand: American Legacy Foundation Agency: Arnold, Boston, MA, United States Industry: Public interest & Non-profit Media: TV & Cinema Language: English

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Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal, Pete Favat Copywriter: Gregg Nelson, Will Chambliss Art Director: Eric Stephenson, Rob Kottkamp Director: Henry-Alex Rubin

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Finalist Integrated Campaign Virginity Map

Brand: TVNZ Agency: AIM Proximity, Auckland, New Zealand Industry: Professional & Public services Media: Ambient & Interactive

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Executive Creative Director: Nick Worthington Creative Director: Michael Barnfield Copywriter: Mike Kelly, Steve Anderson Art Director: David Reid, Jason Vertongen

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Finalist Integrated Campaign Diesel

Brand: Diesel Agency: DDB, Dusseldorf, Germany Industry: Apparel, Clothing & Footwear Media: Promotion & Event

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Chief Creative Officer: Amir Kassaei Executive Creative Director: Eric Schoeffler Creative Director: Dan Strasser, Dennis May Copywriter: Mihai Botarel Art Director: Chris Bueltmann, Dominika Zajac, Franziska Scholz Director: Alexander Eckert, Matthias Freier

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Gold Radio

Emergency Call

Brand: Norsk Krisesenterforbund Agency: TRY, Oslo, Norway

Copywriter: Egil Pay, Lars Joachim Grimstad

Industry: Public interest & Non-profit Media: Radio

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Gold Radio Cinco

Brand: Dos Equis Agency: Euro RSCG, New York City, NY, United States Industry: Alcoholic drinks Media: Radio

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Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, David Weinstock, Kevin Jordan Copywriter: Andy Currie, Cam Miller, Catherine Eccardt, David Weinstock, Kevin Jordan, Robert Cuff, Thom Woodley

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Gold Radio Sdia Project

Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv, Israel Industry: Public interest & Non-profit Media: Radio

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Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal

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Gold Radio

Reguerosoneo - Ska

Brand: Bounty Agency: Leo Burnett, San Juan Capistrano, CA, United States Industry: Confectionery & Snacks Media: Radio

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Chief Creative Officer: Mark Tutssel Creative Director: Ricardo Martí, Víctor Cabezas Copywriter: Ricardo Martí, Víctor Martínez

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Gold Radio SDIA Project

Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv, Israel Industry: Public interest & Non-profit Media: Radio

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Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Geva Kochba, Shirley Bahar

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Gold Radio

Pregnant/Not Pregnant

Brand: Bacardi Agency: Y&R, Santiago, Chile Industry: Alcoholic drinks Media: Radio

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Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker Copywriter: Max Konig

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Gold Radio Go Longer

Brand: Condom Billy Boy Special Contour Agency: Betriebskultur, Stuttgart, Germany

Chief Creative Officer: Wolfgang Kröper Copywriter: Wolfgang Kröper

Industry: House, Garden & Pets Media: Radio

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Gold Radio

No Longer There

Brand: Nuderm - Laser Hair Removal Agency: Dory Advertising, St. John's, NL, Canada

Chief Creative Officer: Donna McCarthy Copywriter: Donna McCarthy Director: Donna McCarthy

Industry: Beauty & Health Media: Radio

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Gold Radio

Married/Divorced

Brand: Bacardi Agency: Y&R, Santiago, Chile Industry: Alcoholic drinks Media: Radio

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Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker Copywriter: Max Konig

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Gold Radio Hired/Fired

Brand: Bacardi Agency: Y&R, Santiago, Chile Industry: Alcoholic drinks Media: Radio

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Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker Copywriter: Max Konig

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Gold Radio

Emergency Call

Brand: Norsk Krisesenterforbund Agency: TRY, Oslo, Norway

Copywriter: Egil Pay, Lars Joachim Grimstad

Industry: Public interest & Non-profit Media: Radio

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Silver Radio

Halloween

Brand: Dos Equis Agency: Euro RSCG, New York City, NY, United States Industry: Alcoholic drinks Media: Radio

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Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, David Weinstock, Kevin Jordan Copywriter: Andy Currie, Cam Miller, Catherine Eccardt, David Weinstock, Kevin Jordan, Robert Cuff, Thom Woodley

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Silver Radio

Cinco

Brand: Dos Equis Agency: Euro RSCG, New York City, NY, United States Industry: Alcoholic drinks Media: Radio

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Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, David Weinstock, Kevin Jordan Copywriter: Andy Currie, Cam Miller, Catherine Eccardt, David Weinstock, Kevin Jordan, Robert Cuff, Thom Woodley

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Silver Radio

Signs

Brand: Dos Equis Agency: Euro RSCG, New York City, NY, United States Industry: Alcoholic drinks Media: Radio

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Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, David Weinstock, Kevin Jordan Copywriter: Andy Currie, Cam Miller, Catherine Eccardt, David Weinstock, Kevin Jordan, Robert Cuff, Thom Woodley

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Silver Radio

Car Ride

Brand: Mars Agency: BBDO, Melbourne, VIC, Australia Industry: Confectionery & Snacks Media: Radio

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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh, James McGrath Creative Director: Ant Keogh, Emma Hill Copywriter: Ant White

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Silver Radio

Buses

Brand: McDonald's Agency: DDB, Sydney, NSW, Australia Industry: Catering industry Media: Radio

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Executive Creative Director: Matt Eastwood Creative Director: Adam Rose Copywriter: Edward James, Jakub Szymanski Director: Ralph van Dijk

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Silver Radio

Waitress

Brand: McDonald's Agency: DDB, Sydney, NSW, Australia Industry: Catering industry Media: Radio

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Executive Creative Director: Matt Eastwood Creative Director: Adam Rose Copywriter: Edward James, Jakub Szymanski Director: Ralph van Dijk

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Silver Radio

Valet

Brand: McDonald's Agency: DDB, Sydney, NSW, Australia Industry: Catering industry Media: Radio

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Executive Creative Director: Matt Eastwood Creative Director: Adam Rose Copywriter: Edward James, Jakub Szymanski Director: Ralph van Dijk

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Silver Radio

Euphoric

Brand: Bongo Agency: Duval Guillaume, Brussels, Belgium Industry: Culture, Recreation & Sport Media: Radio

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Creative Director: Katrien Bottez, Peter Ampe Copywriter: Peter Ampe Director: Tom Garcia

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Silver Radio

Girl

Brand: Shropshire Fire Service Agency: Orion, Birmingham, AL, United States

Copywriter: Danny Gwynne

Industry: Professional & Public services Media: Radio

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Silver Radio

Reguerosoneo - Ska Brand: Bounty Agency: Leo Burnett, San Juan Capistrano, CA, United States Industry: Confectionery & Snacks Media: Radio

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Chief Creative Officer: Mark Tutssel Creative Director: Ricardo Martí, Víctor Cabezas Copywriter: Ricardo Martí, Víctor Martínez

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Silver Radio

Reguerosoneo - Plena Brand: Bounty Agency: Leo Burnett, San Juan Capistrano, CA, United States Industry: Confectionery & Snacks Media: Radio

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Chief Creative Officer: Mark Tutssel Creative Director: Ricardo Martí, Víctor Cabezas Copywriter: Ricardo Martí, Víctor Martínez

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Silver Radio

You're a Man

Brand: Dove Agency: Ogilvy, Paris, France Industry: House, Garden & Pets Media: Radio

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Executive Creative Director: Chris Garbutt, Gerry Human Copywriter: David Aronson, Juri Zaech, Samuel Moore

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Silver Radio

Pregnant/Not Pregnant Brand: Bacardi Agency: Y&R, Santiago, Chile Industry: Alcoholic drinks Media: Radio

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Executive Creative Director: Tony Sarroca Creative Director: Alvaro Becker Copywriter: Max Konig

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Silver Radio

No Longer There Brand: Nuderm - Laser Hair Removal Agency: Dory Advertising, St. John's, NL, Canada

Chief Creative Officer: Donna McCarthy Copywriter: Donna McCarthy Director: Donna McCarthy

Industry: Beauty & Health Media: Radio

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Silver Radio

Fight

Brand: Sony Agency: TBWA, Madrid, Spain Industry: Electronics & Audio-Visual Media: Radio

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Chief Creative Officer: Cristina Dávila, Juan Sánchez Creative Director: Cesar Olivas, Cristina Dávila Copywriter: Gonzalo Vergara, Pablo Farres

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Silver Radio

Permanent

Brand: Nuderm - Laser Hair Removal Agency: Dory Advertising, St. John's, NL, Canada

Chief Creative Officer: Donna McCarthy Copywriter: Donna McCarthy Director: Donna McCarthy

Industry: Beauty & Health Media: Radio

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Silver Radio

Bikini Day

Brand: Nuderm - Laser Hair Removal Agency: Dory Advertising, St. John's, NL, Canada

Chief Creative Officer: Donna McCarthy Copywriter: Donna McCarthy Director: Donna McCarthy

Industry: Beauty & Health Media: Radio

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Silver Radio

Reguerosoneo - Reguetón Brand: Bounty Agency: Leo Burnett, San Juan Capistrano, CA, United States Industry: Confectionery & Snacks Media: Radio

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Chief Creative Officer: Mark Tutssel Creative Director: Ricardo Martí, Víctor Cabezas Copywriter: Ricardo Martí, Víctor Martínez

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Bronze Radio

Battle

Brand: Procter & Gamble (P&G) Agency: Lapiz, Chicago, IL, United States Industry: House, Garden & Pets Media: Radio

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Chief Creative Officer: Laurence Klinger Executive Creative Director: Laurence Klinger Creative Director: José Funegra, Maria Bernal Copywriter: José Funegra, Maria Bernal

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Bronze Radio

C'Mon, What's This Song?

Brand: Motorola Agency: Ogilvy, São Paulo, Brazil Industry: Electronics & Audio-Visual Media: Radio

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Chief Creative Officer: Anselmo Ramos Creative Director: Fred Saldanha Copywriter: Claudio Lima, Guilherme Nobrega, Megan Farquhar Director: Satelite Audio

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Bronze Radio

I Can' T Remember This Tune Brand: Motorola Agency: Ogilvy, São Paulo, Brazil Industry: Electronics & Audio-Visual Media: Radio

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Chief Creative Officer: Anselmo Ramos Creative Director: Fred Saldanha Copywriter: Claudio Lima, Guilherme Nobrega, Megan Farquhar Director: Satelite Audio

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Bronze Radio

Bears

Brand: Chicago Tribune Agency: Juniper Park, Toronto, ON, Canada Industry: Media & Publishing Media: Radio

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Executive Creative Director: Alan Madill, Barry Quinn, Terry Drummond Copywriter: Tom Greco Art Director: Colin Brown

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Bronze Radio

Donate

Brand: Christoffel Blindenmission Deutschland Agency: BBDO, Dusseldorf, Germany Industry: Public interest & Non-profit Media: Radio

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Chief Creative Officer: Sebastian Hardieck, Toygar Bazarkaya Copywriter: Florian Birkner

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Bronze Radio

Leak

Brand: Associated Group of Home Inspectors Canada Agency: DDB, Toronto, ON, Canada Industry: Public interest & Non-profit Media: Radio

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Executive Creative Director: Andrew Simon Creative Director: Shane Ogilvie Copywriter: Courtney Colomby, Jorgen Stovne Director: Stephanie Pigott

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Bronze Radio

Joy Someone

Brand: Illinois Lottery Agency: BBDO, Chicago, IL, United States Industry: Culture, Recreation & Sport Media: Radio

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Chief Creative Officer: Dan Fietsam Creative Director: Grant Tennison Copywriter: Jonathan Ozer

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Bronze Radio

No Nonsense

Brand: Kraft Agency: JWT, Toronto, ON, Canada Industry: Food Media: Radio

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Executive Creative Director: Martin Shewchuk, Paul Wales Copywriter: Jed Churcher

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Bronze Radio

Red Blue

Brand: Micolor Agency: TBWA, Barcelona, Spain Industry: House, Garden & Pets Media: Radio

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Executive Creative Director: Ramon Sala Creative Director: Miquel Sales Copywriter: Andrea Clar, Andrés Susín

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Bronze Radio

For All You Are Brand: The Sunday Times Industry: Media & Publishing Media: Radio

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Creative Director: Jo McCrostie Copywriter: Alastair Beaton Director: Jo McCrostie

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Bronze Radio

Missing Letter S

Brand: CBS Agency: Oink Ink Radio, New York City, NY, United States Industry: Media & Publishing Media: Radio

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Executive Creative Director: Swampy Hawkins Creative Director: Oink Ink Radio Copywriter: Oink Ink Radio Director: Dan Price

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Bronze Radio

Ladder On Top

Brand: Trade Point Agency: Canvas, London (England), United Kingdom

Creative Director: Jo McCrostie Copywriter: Jo McCrostie Director: Jo McCrostie

Industry: Professional & Public services Media: Radio

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Bronze Radio

Hush Little Baby Brand: Tunnel Energy Drink Agency: Grabarz & Partner, Hamburg, Germany Industry: Non-alcoholic drinks Media: Radio

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Executive Creative Director: Ralf Heuel Creative Director: Henning Patzner, Timm Weber Copywriter: Paul von Muehlendahl

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Bronze Radio

Old Car Navigation Brand: Zenrin Car Navigation Agency: Dentsu, Toronto, ON, Canada Industry: Automotive & Services Media: Radio

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Creative Director: Mitsuhiko Kato Copywriter: Wataru Yamamoto Director: Wataru Yamamoto

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Bronze Radio

9-1-1

Brand: inistère de la Santé et des Services Sociaux Agency: Lg2, Quebec City, Canada Media: Radio

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Chief Creative Officer: Luc du Sault Creative Director: Luc du Sault Copywriter: Andrew Morgan, Nicolas Boisvert

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Bronze Radio

Monkey

Brand: Jeep Agency: Leo Burnett, Istanbul, Turkey

Executive Creative Director: Yasar Akbas Copywriter: Bahadirhan Peksen

Industry: Automotive & Services Media: Radio

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Bronze Radio

Cheating

Brand: Doppelherz Calming Tablets Agency: Scholz & Friends, Hamburg, Germany Industry: Pharmaceutical Media: Radio

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Chief Creative Officer: Matthias Schmidt Executive Creative Director: Stefan Setzkorn Creative Director: Dennis Lueck, Suze Barrett Copywriter: Vicky Jacob-Ebbinghaus

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Bronze Radio

Emergency

Brand: Amnesty International Agency: Air, Brussels, Belgium Media: Radio

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Chief Creative Officer: Eric Hollander Creative Director: Gregory Ginterdaele, Marie-Laure Cliquennois Copywriter: Gregory Ginterdaele

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Bronze Radio

Breathe

Brand: Office of Road Safety Agency: Marketforce Communications, West Perth, WA, Australia

Creative Director: Andrew Tinning Copywriter: Guy Hamilton-Howlett, Julia Elton-Bott

Industry: Public interest & Non-profit Media: Radio

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Bronze Radio

Pool

Brand: CWDC Agency: Publicis, London (England), United Kingdom

Executive Creative Director: Adam Kean, Tom Ewart Copywriter: Gary Turner, Jamie Marshall

Industry: Public interest & Non-profit Media: Radio

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Bronze Radio

Weird Smell

Brand: Associated Group of Home Inspectors Canada Agency: DDB, Toronto, ON, Canada Industry: Public interest & Non-profit Media: Radio

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Executive Creative Director: Andrew Simon Creative Director: Shane Ogilvie Copywriter: Courtney Colomby, Jorgen Stovne Director: Stephanie Pigott

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Bronze Radio

Infestation

Brand: Associated Group of Home Inspectors Canada Agency: DDB, Toronto, ON, Canada Industry: Public interest & Non-profit Media: Radio

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Executive Creative Director: Andrew Simon Creative Director: Shane Ogilvie Copywriter: Courtney Colomby, Jorgen Stovne Director: Stephanie Pigott

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Bronze Radio

Holy Water Delivery Man Brand: Seek.com.au Agency: Leo Burnett, Melbourne, VIC, Australia

Executive Creative Director: Jason Williams Copywriter: Andrew Woodhead

Industry: Internet sites & Services Media: Radio

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Bronze Radio

Goat

Brand: Jeep Agency: Leo Burnett, Istanbul, Turkey

Executive Creative Director: Yasar Akbas Copywriter: Bahadirhan Peksen

Industry: Automotive & Services Media: Radio

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Bronze Radio

Cricket

Brand: Jeep Agency: Leo Burnett, Istanbul, Turkey

Executive Creative Director: Yasar Akbas Copywriter: Bahadirhan Peksen

Industry: Automotive & Services Media: Radio

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Bronze Radio

Red Blue

Brand: Micolor Agency: TBWA, Barcelona, Spain Industry: House, Garden & Pets Media: Radio

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Executive Creative Director: Ramon Sala Creative Director: Miquel Sales Copywriter: Andrea Clar, Andrés Susín

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Bronze Radio

Old Car Navigation Brand: Zenrin Car Navigation Agency: Dentsu, Toronto, ON, Canada Industry: Automotive & Services Media: Radio

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Creative Director: Mitsuhiko Kato Copywriter: Wataru Yamamoto Director: Wataru Yamamoto

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Bronze Radio

DVD

Brand: CWDC Agency: Publicis, London (England), United Kingdom

Executive Creative Director: Adam Kean, Tom Ewart Copywriter: Gary Turner, Jamie Marshall

Industry: Public interest & Non-profit Media: Radio

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Bronze Radio

Music Box

Brand: CWDC Agency: Publicis, London (England), United Kingdom

Executive Creative Director: Adam Kean, Tom Ewart Copywriter: Gary Turner, Jamie Marshall

Industry: Public interest & Non-profit Media: Radio

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Bronze Radio

Amsterdam

Brand: Mercedes-Benz Agency: Jung von Matt, Zurich, Switzerland Industry: Automotive & Services Media: Radio

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Executive Creative Director: Alexander Jaggy Creative Director: Michael Rottmann Copywriter: Samuel Christ

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Bronze Radio

Athens

Brand: Mercedes-Benz Agency: Jung von Matt, Zurich, Switzerland Industry: Automotive & Services Media: Radio

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Executive Creative Director: Alexander Jaggy Creative Director: Michael Rottmann Copywriter: Samuel Christ

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Bronze Radio

Amarillo

Brand: Mercedes-Benz Agency: Jung von Matt, Zurich, Switzerland Industry: Automotive & Services Media: Radio

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Executive Creative Director: Alexander Jaggy Creative Director: Michael Rottmann Copywriter: Samuel Christ

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Bronze Radio

Moskau

Brand: Mercedes-Benz Agency: Jung von Matt, Zurich, Switzerland Industry: Automotive & Services Media: Radio

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Executive Creative Director: Alexander Jaggy Creative Director: Michael Rottmann Copywriter: Samuel Christ

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Bronze Radio

Donate

Brand: Christoffel Blindenmission Deutschland Agency: BBDO, Dusseldorf, Germany Industry: Public interest & Non-profit Media: Radio

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Chief Creative Officer: Sebastian Hardieck, Toygar Bazarkaya Copywriter: Florian Birkner

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Bronze Radio

Brain

Brand: Telkomsel Agency: Leo Burnett, Jakarta, Indonesia Industry: Professional & Public services Media: Radio

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Chief Creative Officer: Brian Charles Capel Executive Creative Director: Brian Charles Capel Creative Director: Ratna Pribadi Copywriter: Hendra Ustriady

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Bronze Radio

Brain

Brand: Telkomsel Agency: Leo Burnett, Jakarta, Indonesia Industry: Professional & Public services Media: Radio

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Chief Creative Officer: Brian Charles Capel Executive Creative Director: Brian Charles Capel Creative Director: Ratna Pribadi Copywriter: Hendra Ustriady

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Finalist Radio Halloween

Brand: Dos Equis Agency: Euro RSCG, New York City, NY, United States Industry: Alcoholic drinks Media: Radio

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Chief Creative Officer: Conway Williamson Creative Director: Andy Currie, David Weinstock, Kevin Jordan Copywriter: Andy Currie, Cam Miller, Catherine Eccardt, David Weinstock, Kevin Jordan, Robert Cuff, Thom Woodley

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Finalist Radio Sdia Project

Brand: Israel Aids Task Force Agency: Y&R, Tel-Aviv, Israel Industry: Public interest & Non-profit Media: Radio

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Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal

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Finalist Radio Tattoo

Brand: Doppelherz Calming Tablets Agency: Scholz & Friends, Hamburg, Germany Industry: Pharmaceutical Media: Radio

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Chief Creative Officer: Matthias Schmidt Executive Creative Director: Stefan Setzkorn Creative Director: Dennis Lueck, Suze Barrett Copywriter: Vicky Jacob-Ebbinghaus

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Finalist Radio Friends

Brand: Saveiro Agency: BBDO, São Paulo, Brazil Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Gustavo Sarkis, Renato Fernandez

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Finalist Radio Couple

Brand: Saveiro Agency: BBDO, São Paulo, Brazil Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Gustavo Sarkis, Renato Fernandez

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Finalist Radio Stop

Brand: Mercedes-Benz Agency: Lowe, Bangkok, Thailand Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Copywriter: David Topman, Justin Joshua

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Finalist Radio Friends

Brand: Saveiro Agency: BBDO, São Paulo, Brazil Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Gustavo Sarkis, Renato Fernandez

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Finalist Radio Rhino

Brand: FedEx Agency: BBDO, Toronto, ON, Canada Industry: Professional & Public services Media: Radio

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Executive Creative Director: Ian Mackellar Creative Director: Carlos Moreno, Peter Ignazi Copywriter: Chris Joakim, Mike Donaghey Director: Pirate Radio, Tom Eymundson

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Finalist Radio Stop/Start

Brand: Land Rover Agency: Y&R, London (England), United Kingdom

Executive Creative Director: Damon Collins Copywriter: Jerry Hollens, Mike Boles

Industry: Automotive & Services Media: Radio

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Finalist Radio Spider

Brand: Doppelherz Calming Tablets Agency: Scholz & Friends, Hamburg, Germany Industry: Pharmaceutical Media: Radio

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Chief Creative Officer: Matthias Schmidt Executive Creative Director: Stefan Setzkorn Creative Director: Dennis Lueck, Suze Barrett Copywriter: Vicky Jacob-Ebbinghaus

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Finalist Radio Gunshot

Brand: BMW Agency: Serviceplan, Munich, Germany Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Alexander Schill Executive Creative Director: Alexander Schill Creative Director: Christoph Nann, Harald Gasper, Maik Kaehler, Peter Harasim Copywriter: Marc Vosshall, Till Diestel

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Finalist Radio Missing Letter R

Brand: CBS Agency: Oink Ink Radio, New York City, NY, United States Industry: Media & Publishing Media: Radio

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Executive Creative Director: Swampy Hawkins Creative Director: Oink Ink Radio Copywriter: Oink Ink Radio Director: Dan Price

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Finalist Radio Brahm's Lullaby

Brand: Tunnel Energy Drink Agency: Grabarz & Partner, Hamburg, Germany Industry: Non-alcoholic drinks Media: Radio

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Executive Creative Director: Ralf Heuel Creative Director: Henning Patzner, Timm Weber Copywriter: Paul von Muehlendahl

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Finalist Radio Phil & John

Brand: ACLT Agency: BBDO, London (England), United Kingdom

Executive Creative Director: Paul Brazier Creative Director: Paul Brazier Copywriter: Adam Rimmer

Industry: Financial & Legal services Media: Radio

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Finalist Radio Traffic News

Brand: Misereor Agency: Kolle Rebbe, Hamburg, Germany Industry: Public interest & Non-profit Media: Radio

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Creative Director: Lorenz Ritter, Stefan Walz, Sven Klohk Copywriter: Felix Schulz

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Finalist Radio Barbeque

Brand: Okanagan Spring Brewery Agency: TBWA, Vancouver, BC, Canada

Creative Director: Paul Little Copywriter: Addie Gillespie, Jon Murray

Industry: Alcoholic drinks Media: Radio

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Finalist Radio Cheating

Brand: Doppelherz Calming Tablets Agency: Scholz & Friends, Hamburg, Germany Industry: Pharmaceutical Media: Radio

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Chief Creative Officer: Matthias Schmidt Executive Creative Director: Stefan Setzkorn Creative Director: Dennis Lueck, Suze Barrett Copywriter: Vicky Jacob-Ebbinghaus

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Finalist Radio Meet Mom

Brand: Sports Action Agency: DDB, Vancouver, BC, Canada Industry: Culture, Recreation & Sport Media: Radio

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Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Jeff Galbraith Director: Craig Zarazun

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Finalist Radio Gordon

Brand: Special Olympics Agency: Grey, Toronto, ON, Canada Industry: Culture, Recreation & Sport Media: Radio

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Executive Creative Director: Carl Jones Creative Director: Gerald Schoenhoff, Shane Ogilvie Copywriter: Gerald Schoenhoff, Shane Ogilvie Director: Steve Gardner

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Finalist Radio Breaths

Brand: Fire Safety Awareness Agency: Y&R, London (England), United Kingdom

Executive Creative Director: Damon Collins Copywriter: Jerry Hollens, Mike Boles

Industry: Public interest & Non-profit Media: Radio

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Finalist Radio Infestation

Brand: Associated Group of Home Inspectors Canada Agency: DDB, Toronto, ON, Canada Industry: Public interest & Non-profit Media: Radio

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Executive Creative Director: Andrew Simon Creative Director: Shane Ogilvie Copywriter: Courtney Colomby, Jorgen Stovne Director: Stephanie Pigott

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Finalist Radio Carl

Brand: Earth Day Canada Agency: DDB, Toronto, ON, Canada

Executive Creative Director: Andrew Simon Copywriter: Andrew Simon

Industry: Public interest & Non-profit Media: Radio

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Finalist Radio Daughter

Brand: Saveiro Agency: BBDO, São Paulo, Brazil Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Gustavo Sarkis, Renato Fernandez

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Finalist Radio Brand: Saveiro Agency: BBDO, São Paulo, Brazil Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Gustavo Sarkis, Renato Fernandez

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Finalist Radio Brand: Saveiro Agency: BBDO, São Paulo, Brazil Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Gustavo Sarkis, Renato Fernandez

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Finalist Radio Legs

Brand: FedEx Agency: BBDO, Toronto, ON, Canada Industry: Professional & Public services Media: Radio

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Executive Creative Director: Ian Mackellar Creative Director: Carlos Moreno, Peter Ignazi Copywriter: Chris Joakim, Mike Donaghey Director: Pirate Radio, Tom Eymundson

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Finalist Radio Sarcastic

Brand: FedEx Agency: BBDO, Toronto, ON, Canada Industry: Professional & Public services Media: Radio

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Executive Creative Director: Ian Mackellar Creative Director: Carlos Moreno, Peter Ignazi Copywriter: Chris Joakim, Mike Donaghey Director: Pirate Radio, Tom Eymundson

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Finalist Radio Athens

Brand: Mercedes-Benz Agency: Jung von Matt, Zurich, Switzerland Industry: Automotive & Services Media: Radio

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Executive Creative Director: Alexander Jaggy Creative Director: Michael Rottmann Copywriter: Samuel Christ

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Finalist Radio Perspective

Brand: Futbol Forever Agency: Conill, Torrance, CA, United States Industry: Education Media: Radio

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Chief Creative Officer: Pablo Buffagni Executive Creative Director: Mario Granatur Copywriter: Benjamin Levy

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Finalist Radio Perspective

Brand: Futbol Forever Agency: Conill, Torrance, CA, United States Industry: Education Media: Radio

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Chief Creative Officer: Pablo Buffagni Executive Creative Director: Mario Granatur Copywriter: Benjamin Levy

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Finalist Radio Savings

Brand: FedEx Agency: BBDO, Toronto, ON, Canada Industry: Professional & Public services Media: Radio

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Executive Creative Director: Ian Mackellar Creative Director: Carlos Moreno, Peter Ignazi Copywriter: Chris Joakim, Mike Donaghey Director: Pirate Radio, Tom Eymundson

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Finalist Radio Gunshot

Brand: BMW Agency: Serviceplan, Munich, Germany Industry: Automotive & Services Media: Radio

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Chief Creative Officer: Alexander Schill Executive Creative Director: Alexander Schill Creative Director: Christoph Nann, Harald Gasper, Maik Kaehler, Peter Harasim Copywriter: Marc Vosshall, Till Diestel

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Finalist Radio Climacide

Brand: Climacide Agency: Grey, New York City, NY, United States

Chief Creative Officer: Tor Myhren

Industry: Public interest & Non-profit Media: Radio

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Finalist Radio Sindy

Brand: Istanbul Toy Museum Agency: Leo Burnett, Istanbul, Turkey Industry: Culture, Recreation & Sport Media: Radio

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Executive Creative Director: Yasar Akbas Copywriter: Bahadirhan Peksen, Selim Ünlüsoy

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