ONE SHOW 2012 WINNING CAMPAIGNS

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Brand Transformation


Gold Pencil


Small Business Gets an Official Day Brand: American Express Agency: CP+B, Boulder, CO Industry: Financial & Legal services Media: Cyber Market: United States

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Chief Creative Officer: Jeff Benjamin, Lincoln Bjorkman, Rob Reilly, Mark Taylor Executive Creative Director: Allen Richardson, Mark Taylor Creative Director: Matthew D'Ercole, Dan Ligon, Lewis McVey, Rob Reilly, Allen Richardson, Jesse Suchmann Copywriter: Adrian Alexander, Kelly McCormick, Jens McNaughton Art Director: Mike Blanch, Daniel Burke, Josh Gross, Laura Potsic, Rochelle Raiss

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Silver Pencil


Sneakerpedia

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Brand: Foot Locker Agency: SapientNitro, London (England) Industry: Apparel, Clothing & Footwear Media: Cyber Market: United Kingdom

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Creative Director: Malcolm Poynton Copywriter: Malcolm Poynton Art Director: Malcolm Poynton

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Branded Content


Gold Pencil


Whopper Lust Brand: Burger King Agency: CP+B, Boulder, CO Industry: Catering industry Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Jeff Benjamin, Rob Reilly Creative Director: Matt O'Rourke Copywriter: Peter Brown, Brittany Poole Art Director: Daniel Burke

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MFCEO

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Brand: K-Swiss Agency: 72andSunny, Los Angeles, CA Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States

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Creative Director: Glenn Cole, Barton Corley, Matt Murphy Copywriter: Matt Heath Director: Jody Hill

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POM Wonderful Presents: The Greatest Movie Ever Sold Brand: Warrior Poets Agency: Warrior Poets, New York City, NY

Director:Â Morgan Spurlock

Industry: Corporate self-promo Media: Promotion & Event Market: United States

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Silver Pencil


Dips Desperado

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Brand: Doritos Agency: BBDO, London (England) Industry: Confectionery & Snacks Media: Cyber Published: Jul., 2011 Market: United Kingdom

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Creative Director: Mark Fairbanks Copywriter: Paul Knott Art Director: Paul Knott, Jeremy Titbe, Jeremy Tribe, Tim Vance, Prabhu Wignarajah Photography: Ray Coates Director: The Glue Society, Gary Freedman, Gary Freeman

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The Bear Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: TV & Cinema Published: Oct., 2011 Market: France Language: French

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Watch the video Chief Creative Officer: Stéphane Xibérras Creative Director: Jean-Christophe Royer, Stéphane Xibérras Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Director: Matthijs van Heijningen

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The more we watch CANAL+, the more we like cinema. (original language) Plus on regarde CANAL+, plus on aime le cinéma.


Spent

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Brand: Urban Ministries of Durham Agency: McKinney, Durham, NC Industry: Public interest & Non-profit Media: Cyber Market: United States

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Creative Director: Jonathan Cude Copywriter: Jenny Nicholson Art Director: Nick Jones

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Bronze Pencil


Tiguan Cross Country Brand: Volkswagen Agency: DDB, Sydney, NSW Industry: Automotive & Services Media: TV & Cinema Market: Australia

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Watch the video Executive Creative Director: Dylan Harrison Creative Director: Dylan Harrison, Nick Pringle, Steve Wakelam Copywriter: Malcolm Caldwell Art Director: Ian Broekhuizen Photography: Nick Meek Director: Sean Meehan

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Oceans of Treasures Brand: Sony Agency: 180LA, Santa Monica, CA Industry: Electronics & Audio-Visual Media: Cyber Market: United States

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Watch the video Creative Director: William Gelner, Gavin Lester Copywriter: Ben Barney Director: Jordan Valenti

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Second Look Detroit Brand: H&R Block Agency: Fallon, Minneapolis, MN Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Watch the video Executive Creative Director: Darren Spiller Creative Director: Darren Spiller Copywriter: Ryan Peck Art Director: Scott O'Leary Director: John Hillcoat

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OK GO

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Brand: Chevrolet Agency: Goodby Silverstein & Partners, San Francisco, CA Industry: Automotive & Services Media: TV & Cinema Market: United States

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Creative Director: Jamie Barrett, Joakim Borgström, Hunter Hindman Copywriter: Andrew Bancroft, Niklas Lilja Director: Brian L. Perkins

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Cinema Advertising


Gold Pencil


Dips Desperado

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Brand: Doritos Agency: BBDO, London (England) Industry: Confectionery & Snacks Media: Cyber Published: Jul., 2011 Market: United Kingdom

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Creative Director: Mark Fairbanks Copywriter: Paul Knott Art Director: Paul Knott, Jeremy Titbe, Jeremy Tribe, Tim Vance, Prabhu Wignarajah Photography: Ray Coates Director: The Glue Society, Gary Freedman, Gary Freeman

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The Bear Brand: Canal+ Agency: Euro RSCG, Paris Industry: Media & Publishing Media: TV & Cinema Published: Oct., 2011 Market: France Language: French

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Watch the video Chief Creative Officer: Stéphane Xibérras Creative Director: Jean-Christophe Royer, Stéphane Xibérras Copywriter: Jean-Christophe Royer Art Director: Eric Astorgue Director: Matthijs van Heijningen

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The more we watch CANAL+, the more we like cinema. (original language) Plus on regarde CANAL+, plus on aime le cinéma.



Silver Pencil


What Walk of Shame Brand: Harvey Nichols Agency: DDB, London (England) Industry: Apparel, Clothing & Footwear Media: Cyber Published: Nov., 2011 Market: United Kingdom Language: English

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Watch the video Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Rob Messeter Director: James Rouse

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Avoid the Walk of Shame this Season. Harvey Nichols Womenswear


Bikers

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Brand: Carlsberg Agency: Duval Guillaume, Brussels Industry: Alcoholic drinks Media: TV & Cinema Market: Belarus Language: English

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Creative Director: Katrien Bottez, Geoffrey Hantson, Koenraad Lefever Copywriter: Dries de Wilde Art Director: Dries de Wilde, Koenraad Lefever Director: Cecilia Verheyden

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The True Origins of Pizza Brand: Mr. Pizza Agency: SS+K, New York City, NY Industry: Catering industry Media: TV & Cinema Market: United States

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Watch the video Creative Director: Kash Sree Copywriter: Paul Spelman, Kash Sree Art Director: Mike Yang Director: John Parker

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Bronze Pencil


Russell Falls Brand: James Boag Agency: Publicis, Sydney, NSW Industry: Alcoholic drinks Media: TV & Cinema Market: Australia Language: English

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Watch the video Creative Director: Micah Walker Copywriter: Ian Williamson Art Director: Pim van Nunen Director: Steve Rogers

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Collateral


Gold Pencil


Wrestler Brand: Mattel Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Chief Creative Officer: Gavin Simpson Executive Creative Director: Gavin Simpson Creative Director: Gavin Simpson, Chee Keong Tan Copywriter: Adam Chan, Donevan Chew Art Director: Gavin Simpson, Chee Keong Tan, Wai Khuen Yee Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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The Solar Annual Report 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Nösel Mathias, Frost Matthäus

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Heaven and Hell Brand: Samsonite Agency: JWT, shanghai Industry: Transport & Tourism Media: Print Market: China

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Executive Creative Director: Elvis Chau, Sheung-yan Lo, Yang Yeo Creative Director: Hattie Cheng, Rojana Chuasakul Copywriter: Marc Wang Art Director: Hattie Cheng, Rojana Chuasakul, Danny Li, Haoxi Lv, Surachai Puthikulangkura

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Quick Draw Wins Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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Quick Draw Wins

Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia Executive Creative Director: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Adam Chan, Donevan Chew Art Director: Tan Chee Keong, Yee Wai Khuen, Gavin Simpson Photography: Studio DL

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The Solar Annual Report 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Nösel Mathias, Frost Matthäus

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The Solar Annual Report 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Nösel Mathias, Frost Matthäus

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Silver Pencil


T-REX Brand: Mattel Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Chief Creative Officer: Gavin Simpson Executive Creative Director: Gavin Simpson Creative Director: Gavin Simpson, Chee Keong Tan Copywriter: Adam Chan, Donevan Chew Art Director: Gavin Simpson, Chee Keong Tan, Wai Khuen Yee Photography: Studio DL

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The Pied Piper of Hamelin Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Language: English

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Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Edward Ong, Marcus Rebeschini Creative Director: Gigi Lee, Edward Ong, Marcus Rebeschini Copywriter: Edward Ong, Andrea Yap Art Director: Siew Yuet Kie, Yuet Kie, Joshua Tay

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The Jungle Book

Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Language: English Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Edward Ong, Marcus Rebeschini Creative Director: Gigi Lee, Edward Ong, Marcus Rebeschini Copywriter: Edward Ong, Andrea Yap Art Director: Siew Yuet Kie, Yuet Kie, Joshua Tay

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The Wizard of Oz

Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Language: English Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Edward Ong, Marcus Rebeschini Creative Director: Gigi Lee, Edward Ong, Marcus Rebeschini Copywriter: Edward Ong, Andrea Yap Art Director: Siew Yuet Kie, Yuet Kie, Joshua Tay

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USB recordable TV, 2 Brand: Beko Agency: TBWA, Istanbul Industry: Electronics & Audio-Visual Media: Print Market: Turkey

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Executive Creative Director: İlkay Gürpınar Creative Director: İlkay Gürpınar, Emre Kaplan Copywriter: Ali Şener Art Director: Burak Kunduracioglu

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The USB recordable TV.


USB recordable TV, 3 Brand: Beko Agency: TBWA, Istanbul Industry: Electronics & Audio-Visual Media: Print Market: Turkey

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Executive Creative Director: İlkay Gürpınar Creative Director: İlkay Gürpınar, Emre Kaplan Copywriter: Ali Şener Art Director: Burak Kunduracioglu

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The USB recordable TV.


The Recorded Contents Brand: Beko Agency: TBWA, Istanbul Industry: Electronics & Audio-Visual Media: Print Market: Turkey

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Executive Creative Director: İlkay Gürpınar Creative Director: İlkay Gürpınar, Emre Kaplan Copywriter: Ali Şener Art Director: Burak Kunduracioglu

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Bounty Picks It Up - "Soup" Brand: Bounty Agency: Leo Burnett, Toronto, ON Industry: House, Garden & Pets Media: Print Market: Canada

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Creative Director: Heather Chambers, Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Mark Zibert

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Bronze Pencil


Stairs

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Pool

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Swing

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Wound Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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Anta “shoebox” installation

Brand: Anta Agency: JWT, shanghai Industry: Apparel, Clothing & Footwear Media: Print Market: China Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Elvis Chau, Terence Leong, Yang Yeo Copywriter: Salome Zhang Art Director: Chao Zhang Photography: Cliq, Jonathan Tay, Rj Teo

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Anta “shoebox” installation

Brand: Anta Agency: JWT, shanghai Industry: Apparel, Clothing & Footwear Media: Print Market: China Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Elvis Chau, Terence Leong, Yang Yeo Copywriter: Salome Zhang Art Director: Chao Zhang Photography: Cliq, Jonathan Tay, Rj Teo

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Anta “shoebox” installation

Brand: Anta Agency: JWT, shanghai Industry: Apparel, Clothing & Footwear Media: Print Market: China Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Elvis Chau, Terence Leong, Yang Yeo Copywriter: Salome Zhang Art Director: Chao Zhang Photography: Cliq, Jonathan Tay, Rj Teo

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Pub Paintings Brand: Jameson Agency: TBWA, New York City, NY Industry: Alcoholic drinks Media: Outdoor Market: United States

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Chief Creative Officer: Mark Figliulo Creative Director: Mark Figliulo, Jonathan Mackler, Alisa Sengel Wixom, Kris Wixom Copywriter: Erik Fahrenkopf, Dan Giachetti, Kevin Kaminishi, Aaron Stern, Yusuke Toyoda, Alisa Sengel Wixom Art Director: John Clement, Anthony Decarolis, Kevin Kaminishi

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Pub Paintings Brand: Jameson Agency: TBWA, New York City, NY Industry: Alcoholic drinks Media: Outdoor Market: United States

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Chief Creative Officer: Mark Figliulo Creative Director: Mark Figliulo, Jonathan Mackler, Alisa Sengel Wixom, Kris Wixom Copywriter: Erik Fahrenkopf, Dan Giachetti, Kevin Kaminishi, Aaron Stern, Yusuke Toyoda, Alisa Sengel Wixom Art Director: John Clement, Anthony Decarolis, Kevin Kaminishi

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Pub Paintings Brand: Jameson Agency: TBWA, New York City, NY Industry: Alcoholic drinks Media: Outdoor Market: United States

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Chief Creative Officer: Mark Figliulo Creative Director: Mark Figliulo, Jonathan Mackler, Alisa Sengel Wixom, Kris Wixom Copywriter: Erik Fahrenkopf, Dan Giachetti, Kevin Kaminishi, Aaron Stern, Yusuke Toyoda, Alisa Sengel Wixom Art Director: John Clement, Anthony Decarolis, Kevin Kaminishi

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Pub Paintings Brand: Jameson Agency: TBWA, New York City, NY Industry: Alcoholic drinks Media: Outdoor Market: United States

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Chief Creative Officer: Mark Figliulo Creative Director: Mark Figliulo, Jonathan Mackler, Alisa Sengel Wixom, Kris Wixom Copywriter: Erik Fahrenkopf, Dan Giachetti, Kevin Kaminishi, Aaron Stern, Yusuke Toyoda, Alisa Sengel Wixom Art Director: John Clement, Anthony Decarolis, Kevin Kaminishi

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Pub Paintings Brand: Jameson Agency: TBWA, New York City, NY Industry: Alcoholic drinks Media: Outdoor Market: United States

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Chief Creative Officer: Mark Figliulo Creative Director: Mark Figliulo, Jonathan Mackler, Alisa Sengel Wixom, Kris Wixom Copywriter: Erik Fahrenkopf, Dan Giachetti, Kevin Kaminishi, Aaron Stern, Yusuke Toyoda, Alisa Sengel Wixom Art Director: John Clement, Anthony Decarolis, Kevin Kaminishi

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Bounty Picks It Up - "Ice Cream" Brand: Bounty Agency: Leo Burnett, Toronto, ON Industry: House, Garden & Pets Media: Print Market: Canada

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Creative Director: Heather Chambers, Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Mark Zibert

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Fahuion Laundry Brand: Ariel Agency: Saatchi & Saatchi, Manila Industry: House, Garden & Pets Media: Promotion & Event Market: Philippines

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Watch the video Creative Director: Trixie Diyco, Andrew Petch Copywriter: Bia Fernandez Art Director: Janette de Veyra

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Consumer Television


Gold Pencil


Drive the Dream

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Brand: KIA Agency: David&Goliath, El Segundo Industry: Automotive & Services Media: TV & Cinema Market: United States

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Creative Director: David Angelo, Eron Broughton, Phil Covitz, Colin Jeffery Copywriter: Justin Bajan Art Director: Dan Madsen Director: Noam Murro

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Smell is Power

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Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States

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Creative Director: Craig Allen, Jason Bagley, Mark Fitzloff, Susan Hoffman Copywriter: Andy Laugenour, Nathaniel Lawlor Art Director: Croix Gagnon Director: Tim Heidecker, Eric Wareheim

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Smell is Power

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Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States

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Creative Director: Craig Allen, Jason Bagley, Mark Fitzloff, Susan Hoffman Copywriter: Andy Laugenour, Nathaniel Lawlor Art Director: Croix Gagnon Director: Tim Heidecker, Eric Wareheim

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Smell is Power

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Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States

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Creative Director: Craig Allen, Jason Bagley, Mark Fitzloff, Susan Hoffman Copywriter: Andy Laugenour, Nathaniel Lawlor Art Director: Croix Gagnon Director: Tim Heidecker, Eric Wareheim

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Vending Machine Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States

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Watch the video Creative Director: Craig Allen, Jason Bagley, Mark Fitzloff, Susan Hoffman Copywriter: Andy Laugenour, Nathaniel Lawlor Art Director: Croix Gagnon Director: Tim Heidecker, Eric Wareheim

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Pathological Liar Brand: Land Rover Agency: Y&R, New York City, NY Industry: Automotive & Services Media: TV & Cinema Market: United States Language: English

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Watch the video Executive Creative Director: Kerry Keenan Creative Director: Guillermo Vega, Steve Whittier Copywriter: Julia Neumann Art Director: Michael Schachtner Director: David Shane

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Silver Pencil


Philadelphia

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Brand: New Era Agency: The Brooklyn Brothers, New York City, NY

Copywriter: Charlie Grandy, Mike Schur Director: Bryan Buckley

Industry: Internet sites & Services Media: TV & Cinema Market: United States Language: English

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Fly Your Own Flag


One Hitter

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Brand: New Era Agency: The Brooklyn Brothers, New York City, NY

Copywriter: Charlie Grandy, Mike Schur Director: Bryan Buckley

Industry: Internet sites & Services Media: TV & Cinema Market: United States Language: English

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Fly Your Own Flag


Baby Comedian

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Brand: Walmart Agency: The Martin Agency, Richmond, CA Industry: Retail & Distribution Media: TV & Cinema Market: United States

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Chief Creative Officer: John Norman Executive Creative Director: Joe Alexander Creative Director: Joe Alexander, Matt Davis, Vanessa Fortier, John Norman, Trent Patterson Copywriter: Bob Meagher, Deric Nance Art Director: Matt Davis, John Szalay, Pat Wittich Director: Brian Aldrich, Brian Billow

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The Man Who Lived in a Film Brand: Canal Digital Agency: TRY, Oslo Industry: Media & Publishing Media: TV & Cinema Published: Oct., 2011 Market: Norway Language: Norwegian

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Copywriter: Lars Joachim Grimstad Art Director: Egil Pay Director: Joachim Trier

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Watch the video We bring the movies to you


Shake On It

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Brand: ESPN Agency: Wieden+Kennedy, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Creative Director: Brandon Henderson, Stuart Jennings, Ian Reichenthal, Scott Vitrone Copywriter: Dave Canning Art Director: Cyrus Coulter Director: Aaron Stoller

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Rivalry Part I

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Brand: New Era Agency: The Brooklyn Brothers, New York City, NY

Copywriter: Charlie Grandy, Mike Schur Director: Bryan Buckley

Industry: Internet sites & Services Media: TV & Cinema Market: United States Language: English

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Smell is Power

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Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Market: United States

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Creative Director: Craig Allen, Jason Bagley, Mark Fitzloff, Susan Hoffman Copywriter: Andy Laugenour, Nathaniel Lawlor Art Director: Croix Gagnon Director: Tim Heidecker, Eric Wareheim

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Conveyor Belt #2 Brand: Walmart Agency: The Martin Agency, Richmond, CA Industry: Retail & Distribution Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: John Norman Executive Creative Director: Joe Alexander Creative Director: Joe Alexander, Matt Davis, Vanessa Fortier, John Norman, Trent Patterson Copywriter: Bob Meagher, Deric Nance Art Director: Matt Davis, John Szalay, Pat Wittich Director: Brian Aldrich, Brian Billow

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Younger Skin

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Brand: Walmart Agency: The Martin Agency, Richmond, CA Industry: Retail & Distribution Media: TV & Cinema Market: United States

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Chief Creative Officer: John Norman Executive Creative Director: Joe Alexander Creative Director: Joe Alexander, Matt Davis, Vanessa Fortier, John Norman, Trent Patterson Copywriter: Bob Meagher, Deric Nance Art Director: Matt Davis, John Szalay, Pat Wittich Director: Brian Aldrich, Brian Billow

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Bronze Pencil


Dog

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Brand: Starburst Agency: TBWA, New York City, NY Industry: Confectionery & Snacks Media: TV & Cinema Market: United States

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Chief Creative Officer: Mark Figliulo Creative Director: Jonathan Mackler Copywriter: Jim Lemaitre Art Director: Jonathan Mackler Director: Hank Perlman

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Translator Brand: Volkswagen Agency: BBDO, São Paulo Industry: Automotive & Services Media: TV & Cinema Market: Brazil Language: Portuguese

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Watch the video Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Marcelo Nogueira Art Director: Julio Andery, Luiz Sanches Director: Pedro Becker

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Das Auto.


Yacht

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Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Ashley Davis Marshall Art Director: Jaclyn Rink Director: Tom Kuntz

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Underdog

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Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Ashley Davis Marshall Art Director: Jaclyn Rink Director: Tom Kuntz

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Hospital

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Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Ashley Davis Marshall Art Director: Jaclyn Rink Director: Tom Kuntz

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Date

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Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: TV & Cinema Published: May., 2011 Market: Netherlands Language: English

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Executive Creative Director: Mark Bernath, Eric Quennoy Creative Director: Mark Bernath, Eric Quennoy Copywriter: Roger Hoard Art Director: Alvaro Sotomayor Director: Fredrik Bond

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Open your world


1882 Anxious And A Cap Brand: Fernet 1882 Agency: Madre, Buenos Aires Industry: Alcoholic drinks Media: TV & Cinema Published: Jun., 2011 Market: Argentina Language: Spanish

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Watch the video Creative Director: Nicolás Roberts Copywriter: Carolina Mendez Art Director: Luciana Coviello Director: The Glue Society, Jonathan Kneebone

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What Walk of Shame Brand: Harvey Nichols Agency: DDB, London (England) Industry: Apparel, Clothing & Footwear Media: Cyber Published: Nov., 2011 Market: United Kingdom Language: English

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Watch the video Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Rob Messeter Director: James Rouse

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Avoid the Walk of Shame this Season. Harvey Nichols Womenswear


Tea

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Agency: McCann, Manchester (England) Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom

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Creative Director: Neil Lancaster, Dave Price Director: MJ Delaney

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Aldi like brands. Only cheaper


Love the Game

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Brand: Jordan Agency: Wieden+Kennedy, New York City, NY Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States

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Creative Director: Andy Ferguson, Brandon Mugar, Ian Reichenthal, Scott Vitrone Copywriter: Eric Steele Art Director: Eric Cosper Director: The Malloys

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Aldi Like Brands Brand: Aldi Agency: McCann, Manchester (England) Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom

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Watch the video Creative Director: Neil Lancaster, Dave Price Director: MJ Delaney

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Aldi Like Brands Brand: Aldi Agency: McCann, Manchester (England) Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom

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Watch the video Creative Director: Neil Lancaster, Dave Price Director: MJ Delaney

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Aldi Like Brands Brand: Aldi Agency: McCann, Manchester (England) Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom

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Watch the video Creative Director: Neil Lancaster, Dave Price Director: MJ Delaney

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This Is SportsCenter: Photo Album Brand: ESPN Agency: Wieden+Kennedy, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Charles Hodges Art Director: Jeff Dryer, Gary Van Dzura Director: David Shane

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Cable Effects Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Creative Director: Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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Cable Effects Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Creative Director: Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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Cable Effects Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Creative Director: Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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Younger Skin

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Brand: Walmart Agency: The Martin Agency, Richmond, CA Industry: Retail & Distribution Media: TV & Cinema Market: United States

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Chief Creative Officer: John Norman Executive Creative Director: Joe Alexander Creative Director: Joe Alexander, Matt Davis, Vanessa Fortier, John Norman, Trent Patterson Copywriter: Bob Meagher, Deric Nance Art Director: Matt Davis, John Szalay, Pat Wittich Director: Brian Aldrich, Brian Billow

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Legacy

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Brand: Levi's Agency: Wieden+Kennedy, Portland, OR Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States

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Creative Director: Eric Baldwin, Mark Fitzloff, Susan Hoffman, Tyler Whisnand, Jeff Williams Copywriter: Charles Bukowski, Antony Goldstein Art Director: Julia Blackburn, Jeff Williams Director: Ralf Schmerberg

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Alec's Kidney

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Brand: New Era Agency: The Brooklyn Brothers, New York City, NY

Copywriter: Charlie Grandy, Mike Schur Director: Bryan Buckley

Industry: Internet sites & Services Media: TV & Cinema Market: United States Language: English

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Experimental Advertising


Gold Pencil


Little Marina

视频播放

品牌: Target 广告公司: Mother ( New York City, NY)

创意总监: Mother

行业: 服装 媒体: 推广与活动 市场: 美国

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Silver Pencil


Save the library

视频播放

品牌: Troy Library 广告公司: 李奥贝纳 ( Chicago, IL) 行业: 媒体与出版 媒体: 网络 市场: 美国

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执行创意总监: Peter McHugh 创意总监: Glen Hilzinger、Peter McHugh、Bob Veasey 文案: Mike Davis、Rob Thiemann 美术指导: Derek Tent

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Melo Explosions

视频播放

品牌: 乔丹 广告公司: 韦登迪 ( New York City, NY) 行业: 服装 媒体: 推广与活动 市场: 美国

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执行创意总监: Ian Reichenthal、Scott Vitrone 创意总监: Andy Ferguson、Brandon Mugar、Ian Reichenthal、Scott Vitrone 文案: Eric Steele 美术指导: Azsa West 导演: Ricardo Rivera

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The Invisible Drive 品牌: 奔驰 广告公司: Jung von Matt ( Hamburg) 行业: 汽车及相关服务 媒体: 户外 市场: 德国

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视频播放 首席创意官: Fabian Frese、Goetz Ulmer、Thimoteus Wagner 执行创意总监: Armin Jochum 创意总监: Fabian Frese、Jonas Keller、Michael Ohanian、Michael Ohanien、Martin Strutz、Goetz Ulmer、Thimoteus Wagner 文案: Michael Ohanian、Michael Ohanien 美术指导: Jonas Keller、Andreas Wagner 导演: Daniel Schmidt

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Bronze Pencil


The Return of Dictator Ben Ali 品牌: Engagement Citoyen 广告公司: 奥美 ( Tunis) 行业: 公益与非盈利组织 媒体: 推广与活动 市场: 突尼斯

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创意总监: Nicolas Courant 文案: Asma Kanzari、Mehdi Lamloum、Yosri Mimouna 美术指导: Yassine Boughaba、Nicolas Courant、Gérald Héraud 导演: Propaganda、Fedh Chabbi、Fehd Chabbi

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视频播放


Code: NOAH

视频播放

品牌: Noah animal protection 广告公司: Jung von Matt ( Hamburg) 行业: 公益与非盈利组织 媒体: 网络 市场: 德国

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创意总监: Wolf Heumann、Armin Jochum、Andreas Ottensmeier 文案: Georg Baur、Christian Kutscheid、Torben Otten 美术指导: Hendrik Frey、Tilman Gossner、Hans-Peter Sporer 摄影: Jasper Engel 导演: I am Svensson

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Innovation in Advertising


Gold Pencil


EBALL Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Ambient & Interactive Market: Germany

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Watch the video Creative Director: Jan Harbeck, Ton Hollander, David Mously, Jens Ringena, Wolfgang Schneider Copywriter: Fredric Antonsson, Lukas Liske Art Director: Sebastian Forsman, Daniel Schweinzer, Tomas Tulinius

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Silver Pencil


Touch the Rainbow Brand: Skittles Agency: BBDO, Toronto, ON Industry: Confectionery & Snacks Media: Cyber Market: Canada

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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Mike Donaghey, Peter Ignazi, Chris Joakim, Carlos Moreno Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Woods and Low

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Bronze Pencil


UNICEF: Good Shirts Brand: UNICEF Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: John Patroulis Executive Creative Director: Ari Weiss Creative Director: John Patroulis, Ari Weiss Copywriter: Ian Hart Art Director: Dave Brown

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Integrated Branding


Gold Pencil


UNHATE

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Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo Director: Laurent Chanez

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MFCEO

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Brand: K-Swiss Agency: 72andSunny, Los Angeles, CA Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

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Creative Director: Glenn Cole, Barton Corley, Matt Murphy Copywriter: Matt Heath, Teddy Miller Photography: Mike Piscitelli Director: Jody Hill

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Silver Pencil


Oil on Canvas

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Brand: Greenpeace Agency: Publicis, Auckland Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand

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Creative Director: Mike Barnwell, Lachlan McPherson Copywriter: Guy Denniston Art Director: Mike Barnwell Director: James Soloman

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Mano a Mano en el Bano Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: TV & Cinema Published: Jun., 2011 Market: United States

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Watch the video Creative Director: Craig Allen, Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman Copywriter: Brandon Davis, Jarrod Higgins, Michael Illick, Karl Lieberman, David Neevel Art Director: Jimm Lasser Director: Craig Allen

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Bronze Pencil


Limited Edition

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Brand: Sydney Dogs and Cats Home Agency: M&C Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Promotion & Event Market: Australia

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Creative Director: Michael Andrews, Gavin McLeod, Joshua Rowe, Ben Welsh Copywriter: Gavin McLeod, Joshua Rowe, Jason Woelfl Art Director: Gavin McLeod, Joshua Rowe, Jason Woelfl Photography: Julia Balla, Toby Burrows, Terence Chin, Michael Corridore, Tamara Dean, Toby Dixon, Marc Gafen, Florian Groehn, Amelia Hawkins, Gary Heery, Jeremy Hudson, Nic Ingram, Ingvar Kenne, Adrian Lander, Tom Luscombe, Jonathan May, Michael Miller, Ruth O'Leary, Andreas Smetana, Adam Taylor, Julian Wolkenstein Director: Damien Toogood

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American Rom

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Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Published: Nov., 2010 Market: Romania Language: English

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Executive Creative Director: Catalin Dobre, Dinu Panescu Creative Director: Adrian Botan, Catalin Dobre, Dinu Panescu Copywriter: Florin Florea Art Director: Andra Badea, Ionut Cojocaru, Laurentiu Stere Director: Cristina Birleanu, Ruxandra Savulescu

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Magazine


Gold Pencil


Wall of Fame, Jo Lee Brand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Print Market: Germany

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Creative Director: Christian Fritsche, Christoph Gähwiler, Simon Jasper Philipp, Stefan Walz, Gerrit Zinke Copywriter: Christoph Gähwiler, Samuel Weiß Art Director: Simon Jasper Philipp, Stefan Walz

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Wall of Fame, Haze Brand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Print Market: Germany

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Creative Director: Christian Fritsche, Christoph Gähwiler, Simon Jasper Philipp, Stefan Walz, Gerrit Zinke Copywriter: Christoph Gähwiler, Samuel Weiß Art Director: Simon Jasper Philipp, Stefan Walz

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Wall of Fame, Falansh Brand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Print Market: Germany

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Creative Director: Christian Fritsche, Christoph Gähwiler, Simon Jasper Philipp, Stefan Walz, Gerrit Zinke Copywriter: Christoph Gähwiler, Samuel Weiß Art Director: Simon Jasper Philipp, Stefan Walz

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Heaven and Hell Brand: Samsonite Agency: JWT, shanghai Industry: Transport & Tourism Media: Print Market: China

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Executive Creative Director: Elvis Chau, Sheung-yan Lo, Yang Yeo Creative Director: Hattie Cheng, Rojana Chuasakul Copywriter: Marc Wang Art Director: Hattie Cheng, Rojana Chuasakul, Danny Li, Haoxi Lv, Surachai Puthikulangkura

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Silver Pencil


Stairs

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Pool

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Swing

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Bronze Pencil


Pool

Brand: Volkswagen Agency: DDB, Buenos Aires Industry: Automotive & Services Media: Print Market: Argentina Language: English Executive Creative Director: Pablo Batlle, Hernán Jáuregui Creative Director: Lisandro Grandal, Fernando Tchechenistky Copywriter: Emilio Yacon Art Director: Alejandro Hara

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Wound Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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Newspaper


Silver Pencil


City Brand: 3M Agency: DDB, Singapore Industry: Office equipment Media: Print Published: Feb., 2011 Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Joji Jacob, Neil Johnson, Thomas Yang Copywriter: Pradeep d'Souza Art Director: Trevor Lim Photography: Nemesis Pictures, Jeremy Wong

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Find your way. Post-it Flags


Forest Brand: 3M Agency: DDB, Singapore Industry: Office equipment Media: Print Published: Feb., 2011 Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Joji Jacob, Neil Johnson, Thomas Yang Copywriter: Pradeep d'Souza Art Director: Trevor Lim Photography: Nemesis Pictures, Jeremy Wong

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Find your way. Post-it Flags


Sea Brand: 3M Agency: DDB, Singapore Industry: Office equipment Media: Print Published: Feb., 2011 Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Joji Jacob, Neil Johnson, Thomas Yang Copywriter: Pradeep d'Souza Art Director: Trevor Lim Photography: Nemesis Pictures, Jeremy Wong

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Find your way. Post-it Flags


Passport Stamps Brand: Land Rover Agency: Y&R, London (England) Industry: Automotive & Services Media: Outdoor Published: May., 2011 Market: United Kingdom Language: English

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Executive Creative Director: Mark Roalfe Creative Director: Graham Lang, Mark Roalfe Copywriter: Phil Forster Art Director: Tim Brookes Photography: Carl Warner

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Bronze Pencil


Match Brand: Bayer Agency: Y&R, Buenos Aires Industry: Pharmaceutical Media: Print Market: Argentina

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Executive Creative Director: M. Mercado Creative Director: M. Goldberg, D. Oliveira, D. Rial, D. Tuya Copywriter: J. I. Galardi Art Director: G. Fernandez Photography: El negro Pizzorno

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Orchestra Brand: Bayer Agency: Y&R, Buenos Aires Industry: Pharmaceutical Media: Print Market: Argentina

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Executive Creative Director: M. Mercado Creative Director: M. Goldberg, D. Oliveira, D. Rial, D. Tuya Copywriter: J. I. Galardi Art Director: G. Fernandez Photography: El negro Pizzorno

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Speech Brand: Bayer Agency: Y&R, Buenos Aires Industry: Pharmaceutical Media: Print Market: Argentina

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Executive Creative Director: M. Mercado Creative Director: M. Goldberg, D. Oliveira, D. Rial, D. Tuya Copywriter: J. I. Galardi Art Director: G. Fernandez Photography: El negro Pizzorno

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See You Later Brand: Hakle Agency: JWT, Zurich Industry: House, Garden & Pets Media: Print Market: Switzerland Chief Creative Officer: Rémy Fabrikant Creative Director: Rémy Fabrikant, Andreas Mädler, Grischa Rubinick Copywriter: Mathias Bart Art Director: Roger Dobmann

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Play-Doh Brand: Hasbro Agency: DDB, Paris Industry: Toys & Games Media: Print Market: France Creative Director: Alexandre Hervé Copywriter: Maryam Ghorbanizadeh Art Director: Barbara Paloc Photography: Yvan Fabing

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Non-Broadcast


Gold Pencil


MFCEO

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Brand: K-Swiss Agency: 72andSunny, Los Angeles, CA Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States

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Creative Director: Glenn Cole, Barton Corley, Matt Murphy Copywriter: Matt Heath Director: Jody Hill

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Silver Pencil


Balloons Brand: MTV Agency: Loducca, São Paulo Industry: Media & Publishing Media: TV & Cinema Market: Brazil Language: English

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Watch the video Creative Director: Pedro Guerra, Guga Ketzer, Marco Monteiro, Cassio Moron Copywriter: Dulcídio Caldeira, André Faria, Guga Ketzer Art Director: Dulcídio Caldeira, André Faria, Guga Ketzer Photography: Alexandre Ermel Director: Dulcídio Caldeira, Duldicio Caldeira

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The Music Never Stops


Bronze Pencil


Cat Brand: Skittles Agency: BBDO, Toronto, ON Industry: Confectionery & Snacks Media: TV & Cinema Market: Canada

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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Peter Ignazi, Carlos Moreno Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Woods and Low

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Out of Home


Gold Pencil


Vending Machine Brand: World Kitchen Agency: Grey, shanghai Industry: House, Garden & Pets Media: Ambient & Interactive Market: China

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Executive Creative Director: Attlee Ku, Chee-guan Yue Creative Director: Rocky Hao, Attlee Ku, Chee-guan Yue, Cheeguan Yue Copywriter: Rocky Hao, Celia Zhang Art Director: Kevin Ji, Attlee Ku, David Yang, Marx Zhu Photography: Feng Wang

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Chip-Resistant Dinnerware


EBALL Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Ambient & Interactive Market: Germany

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Watch the video Creative Director: Jan Harbeck, Ton Hollander, David Mously, Jens Ringena, Wolfgang Schneider Copywriter: Fredric Antonsson, Lukas Liske Art Director: Sebastian Forsman, Daniel Schweinzer, Tomas Tulinius

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Silver Pencil


Curl Brand: Hot Wheels Agency: Ogilvy, Bogotá Industry: Toys & Games Media: Outdoor Market: Colombia

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Chief Creative Officer: John Raul Forero, Juan Jose Posada Executive Creative Director: Juan Jose Posada Creative Director: Diego Cardenas, John Raul Forero, Mauricio Guerrero, Juan Jose Posada Copywriter: Julian Gutierrez Art Director: Andres Lopez, Daniel Mora, Juan Jose Posada, Camilo Ruano Photography: Fotocrespo, Javier Crespo

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Caterpillar

Brand: Lego Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Outdoor Market: Malaysia Executive Creative Director: Robert Gaxiola, Gavin Simpson Creative Director: Eugene Cheong, Robert Gaxiola, Gavin Simpson, Eric Yeo Copywriter: Ross Fowler, Greg Rawson Art Director: David Stevanov, Eric Yeo

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Monster

Brand: Lego Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Outdoor Market: Malaysia Executive Creative Director: Robert Gaxiola, Gavin Simpson Creative Director: Eugene Cheong, Robert Gaxiola, Gavin Simpson, Eric Yeo Copywriter: Ross Fowler, Greg Rawson Art Director: David Stevanov, Eric Yeo

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Whale

Brand: Lego Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Outdoor Market: Malaysia Executive Creative Director: Robert Gaxiola, Gavin Simpson Creative Director: Eugene Cheong, Robert Gaxiola, Gavin Simpson, Eric Yeo Copywriter: Ross Fowler, Greg Rawson Art Director: David Stevanov, Eric Yeo

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Bronze Pencil


Billboard Powered By Oranges

Brand: Tropicana Agency: DDB, Paris Industry: Non-alcoholic drinks Media: Ambient & Interactive Published: Mar., 2011 Market: France Executive Creative Director: Alexandre Hervé Creative Director: Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Photography: Clemens Ascher Director: Johnny Hardstaff

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Key to Viano

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Brand: Mercedes-Benz Agency: Lukas Lindemann Rosinksi, Hamburg Industry: Automotive & Services Media: Ambient & Interactive Market: Germany

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Chief Creative Officer: Arno Lindemann, Bernhard Lukas Creative Director: Thomas Heyen, Markus Kremer, Arno Lindemann, Bernhard Lukas Copywriter: Teja Fischer, Tobias Schroeder Art Director: Moritz Frehse

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Billboard powered by oranges Brand: Tropicana Agency: DDB, Paris Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2011 Market: France

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Executive Creative Director: Alexandre Hervé Creative Director: Alexander Kalchev, Siavosh Zabeti Copywriter: Alexander Kalchev, Siavosh Zabeti Art Director: Alexander Kalchev, Siavosh Zabeti Photography: Clemens Ascher Director: Johnny Hardstaff

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Run With Ryan

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Brand: asics Agency: Vitro, San Diego, CA Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Creative Director: KT Thayer, John Vitro Copywriter: Schuyler Vanden Bergh Art Director: Kevin Lukens

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Public Service


Gold Pencil


The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Miguel Nunes, Damon Stapleton, Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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Unhate, Venezuela-USA Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Unhate, North Korea-South Korea Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Unhate, Palestine-Israel Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Unhate, Germany-France Brand: United Colors of Benetton Agency: Fabrica, Treviso Industry: Apparel, Clothing & Footwear Media: Print Market: Italy

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Executive Creative Director: Robert Nakata Creative Director: Carlo Cavallone, Paulo Martins, Robert Nakata, Erik Ravelo

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Unhate United Colors of Benetton. Supports the Unhate Foundation unhatefoundation.org


Trojan Shirt Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany

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Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Click to listen

The Absolute Pitch Brand: HMTM Hannover Agency: Ogilvy, Frankfurt/Main Industry: Education Media: Radio Market: Germany

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Chief Creative Officer: Stephan Vogel Executive Creative Director: Matthias Storath Creative Director: Matthias Storath, Stephan Vogel Copywriter: Manuel Rentz

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Trojan shirt

Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Trojan shirt Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany

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Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Trojan shirt Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany

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Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Trojan shirt Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany

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Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Trojan shirt Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany

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Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Silver Pencil


The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

Click for full credits Click for all One Show winners


The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

Click for full credits Click for all One Show winners


The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

Click for full credits Click for all One Show winners


The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Miguel Nunes, Damon Stapleton, Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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The Last Ones Left

Brand: Endangered Wildlife Trust Agency: TBWA, Johannesburg Industry: Public interest & Non-profit Media: Print Market: South Africa Language: English Chief Creative Officer: John Hunt Executive Creative Director: Miguel Nunes, Damon Stapleton Creative Director: Adam Weber Copywriter: Lizali Blom, Jared Osmond Art Director: Lizali Blom Photography: Image Collections, Donated Images From Wildlife Photographers, Lizali Blom, Mari Keyter

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Dead Man Cooking Brand: Alive e.V. gegen Todesstrafe Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Executive Creative Director: Jan Rexhausen, Dörte Spengler-Ahrens Creative Director: Felix Fenz, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Marc Freitag, Stefan Golde, Vicky Jacob-Ebbinghaus, Estelle Raschka, David Wegener Art Director: Alexander Norvilas, Eva Stetefeld

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Dead Man Cooking Brand: Alive e.V. gegen Todesstrafe Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Executive Creative Director: Jan Rexhausen, Dörte Spengler-Ahrens Creative Director: Felix Fenz, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Marc Freitag, Stefan Golde, Vicky Jacob-Ebbinghaus, Estelle Raschka, David Wegener Art Director: Alexander Norvilas, Eva Stetefeld

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Dead Man Cooking Brand: Alive e.V. gegen Todesstrafe Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Executive Creative Director: Jan Rexhausen, Dörte Spengler-Ahrens Creative Director: Felix Fenz, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Marc Freitag, Stefan Golde, Vicky Jacob-Ebbinghaus, Estelle Raschka, David Wegener Art Director: Alexander Norvilas, Eva Stetefeld

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Dead Man Cooking Brand: Alive e.V. gegen Todesstrafe Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Executive Creative Director: Jan Rexhausen, Dörte Spengler-Ahrens Creative Director: Felix Fenz, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Marc Freitag, Stefan Golde, Vicky Jacob-Ebbinghaus, Estelle Raschka, David Wegener Art Director: Alexander Norvilas, Eva Stetefeld

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Nelson Mandela Brand: Nelson Mandela Foundation Agency: Grey, Johannesburg Industry: Public interest & Non-profit Media: Radio Market: South Africa

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Creative Director: Cathy Ireland Copywriter: Wihan Meerholz, Wynand Prinsloo

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Bronze Pencil


Office

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Brand: Amis Agency: Ogilvy, Mexico City Industry: Public interest & Non-profit Media: TV & Cinema Market: Mexico Language: English

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Chief Creative Officer: José Montalvo Executive Creative Director: Miguel Angel Ruiz Creative Director: Luis Elizalde, José Motalvo, Miguel Ruíz Copywriter: Sergio Díaz-Infante, Carlos Meza Art Director: Oscar Carnicero, Sergio DíazInfante, Carlos Meza Director: Rodrigo García, Rodrigo García Saiz

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Get insurance.


Albertina

Brand: Amnesty International Agency: Fuel, Lisbon Industry: Public interest & Non-profit Media: Print Published: Apr., 2011 Market: Portugal Creative Director: Pedro Bexiga, Marcelo Lourenço Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Photography: João Pina

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Manuel These photos exist thanks to organizations like the Political Police. These ones, thanks to organizations like Amnesty International.

Brand: Amnesty International Agency: Fuel, Lisbon Industry: Public interest & Non-profit Media: Print Published: Apr., 2011 Market: Portugal Creative Director: Pedro Bexiga, Marcelo Lourenço Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Photography: João Pina

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Carlos These photos exist thanks to organizations like the Political Police. These ones, thanks to organizations like Amnesty International.

Brand: Amnesty International Agency: Fuel, Lisbon Industry: Public interest & Non-profit Media: Print Published: Apr., 2011 Market: Portugal Creative Director: Pedro Bexiga, Marcelo Lourenço Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Photography: João Pina

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Share With Those Who Need... Brand: Casa Do Zezinho Agency: BBDO, São Paulo Industry: Public interest & Non-profit Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches Copywriter: Fabio Ozório Art Director: Renato Fernandez, Daniel Manzi, Vinicius Sousa

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Rewind Brand: Fly FM Agency: Bates, Kuala Lumpur Industry: Media & Publishing Media: Radio Market: Malaysia

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Executive Creative Director: Ajay Bakhshi Creative Director: Roni Johann Copywriter: Viknesh Chandra

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The Steve Jobs Moment of Silence Brand: Moment of Silence Inc. Agency: KNARF, New York City, NY Industry: Public interest & Non-profit Media: Cyber Market: United States Language: English

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Executive Creative Director: Frank Anselmo Creative Director: Frank Anselmo Copywriter: Hyui Yong Kim, Bryan Wolff Schoemaker Art Director: Hyui Yong Kim, Bryan Wolff Schoemaker

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Nothing But Potential - "Walk Faster" Brand: Raising the Roof Agency: Leo Burnett, Toronto, ON Industry: Public interest & Non-profit Media: Outdoor Market: Canada

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Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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Anytime Brand: BFM Agency: McCann Erickson, Petaling Jaya Industry: Media & Publishing Media: Radio Market: Malaysia

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Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Gavin E Hoh, Ean-hwa Huang, Szu-hung Lee, Onn Hoong Yeoh

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Anytime Brand: BFM Agency: McCann Erickson, Petaling Jaya Industry: Media & Publishing Media: Radio Market: Malaysia

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Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Gavin E Hoh, Ean-hwa Huang, Szu-hung Lee, Onn Hoong Yeoh

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Anytime Brand: BFM Agency: McCann Erickson, Petaling Jaya Industry: Media & Publishing Media: Radio Market: Malaysia

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Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Gavin E Hoh, Ean-hwa Huang, Szu-hung Lee, Onn Hoong Yeoh

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Adopt US Kids Campaign Brand: Ad Council Agency: Kirshenbaum Bond + Partners, New York City, NY Industry: Professional & Public services Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Ed Brojerdi Creative Director: Izzy DeBellis, Fabian Grateroles, Alex Kaplan, Barry Katz, Chad O'Connell Copywriter: Mike Abell Art Director: Kevin Gentile Director: Station Films, Scott Corbett

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Adopt US Kids Campaign Brand: Ad Council Agency: Kirshenbaum Bond + Partners, New York City, NY Industry: Professional & Public services Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Ed Brojerdi Creative Director: Izzy DeBellis, Fabian Grateroles, Alex Kaplan, Barry Katz, Chad O'Connell Copywriter: Mike Abell Art Director: Kevin Gentile Director: Station Films, Scott Corbett

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Adopt US Kids Campaign Brand: Ad Council Agency: Kirshenbaum Bond + Partners, New York City, NY Industry: Professional & Public services Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Ed Brojerdi Creative Director: Izzy DeBellis, Fabian Grateroles, Alex Kaplan, Barry Katz, Chad O'Connell Copywriter: Mike Abell Art Director: Kevin Gentile Director: Station Films, Scott Corbett

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Consumer Radio


Gold Pencil


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Hotel Bar Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Radio Market: United States

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Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill

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Eastbound and Down Radio Campaign Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Radio Market: United States

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Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill

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Eastbound and Down Radio Campaign Brand: HBO Agency: BBDO, New York City, NY Industry: Media & Publishing Media: Radio Market: United States

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Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill

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Silver Pencil


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Reaction Time Brand: Peugeot Agency: Euro RSCG, Zurich Industry: Automotive & Services Media: Radio Market: Switzerland

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Executive Creative Director: Frank Bodin Creative Director: Frank Bodin, Alexander Holtz Copywriter: Wolfgang Bark

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Reaction Time Brand: Peugeot Agency: Euro RSCG, Zurich Industry: Automotive & Services Media: Radio Market: Switzerland

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Executive Creative Director: Frank Bodin Creative Director: Frank Bodin, Alexander Holtz Copywriter: Wolfgang Bark

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Reaction Time Brand: Peugeot Agency: Euro RSCG, Zurich Industry: Automotive & Services Media: Radio Market: Switzerland

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Executive Creative Director: Frank Bodin Creative Director: Frank Bodin, Alexander Holtz Copywriter: Wolfgang Bark

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Ark Brand: Craftsman Tools Agency: Y&R, Chicago, IL Industry: House, Garden & Pets Media: Radio Market: United States

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Chief Creative Officer: Bob Winter Creative Director: Jon Eckman, Pam Mufson, Jeremy Smallwood, Bob Winter Copywriter: Pam Mufson

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Bronze Pencil


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Sticked Brand: Loctite Agency: DDB, Mexico City Industry: House, Garden & Pets Media: Radio Market: Mexico

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Chief Creative Officer: Walter Aregger, Hernan Ibarra Creative Director: Walter Aregger, Hernan Ibarra Copywriter: Carlos Carbajal, Víctor Figueroa Director: Amed Cossio

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Sticked Brand: Loctite Agency: DDB, Mexico City Industry: House, Garden & Pets Media: Radio Market: Mexico

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Chief Creative Officer: Walter Aregger, Hernan Ibarra Creative Director: Walter Aregger, Hernan Ibarra Copywriter: Carlos Carbajal, Víctor Figueroa Director: Amed Cossio

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Killer Bees Brand: Mai Tan Agency: Y&R, Bangkok Industry: Non-alcoholic drinks Media: Radio Market: Thailand

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Chief Creative Officer: Marcus, Marcus Rebeschini, Ian Reichenthal, Trong Tantivejakul, Scott Vitrone Executive Creative Director: Jon Chalermwong Copywriter: Dave Canning, Trong Tantivejakul, Jittra Thiuthipsakul

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Sticked Campaign Brand: Loctite Agency: DDB, Mexico City Industry: House, Garden & Pets Media: Radio Market: Mexico

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Chief Creative Officer: Walter Aregger, Hernan Ibarra Creative Director: Walter Aregger, Hernan Ibarra Copywriter: Carlos Carbajal, Víctor Figueroa Director: Amed Cossio

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