Vol. 1
BRAND TRANSFORMATION
GOLD PENCIL
Nike+ FuelBand
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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison
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SILVER PENCIL
The Most Popular Song Brand: Banco Popular de Puerto Rico Agency: JWT, San Juan Capistrano Industry: Financial & Legal services Media: Promotion & Event Market: United States
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Watch the video Copywriter: Gabriela Bonilla, Miguel Fernández, Lixaida Lorenzo, Jaime Rosado, Pablo Torres Art Director: Johanna Santiago, Manuel Torres, Obed Varela, Daniel Vicente
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MERIT
New York Writes Itself Brand: The Village Voice Agency: Leo Burnett, New York Industry: Media & Publishing Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Jay Benjamin Executive Creative Director: Kieran Antill, Michael Canning Copywriter: Simen Braathen Art Director: Stian Bugten Director: Stephen Bishop Seely
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Driving Dogs Brand: SPCA Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok
Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand
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World's Most Valuable Social Network Brand: Missing Children Society of Canada Agency: Grey, London Industry: Public interest & Non-profit Media: Cyber Market: United Kingdom
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Copywriter: Marshneill Abraham, James Ansley Art Director: Todd Lawson, Yusong Zhang
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Mobile Medic
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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The Dove Ad Makeover Brand: Dove Agency: Ogilvy, London Industry: Beauty & Health Media: Cyber Market: United Kingdom
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Watch the video Chief Creative Officer: Gerry Human Creative Director: Ivan Pols Copywriter: Laura Rogers, Margo Young Art Director: Trevallyn Hall, Stephanie Symonds
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Jay-Z Sync Show
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Brand: American Express Agency: Digitas, New York Industry: Financial & Legal services Media: Promotion & Event Market: United States
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OREO Daily Twist Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Promotion & Event Market: United States
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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer
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M.J BALE-GRAZED ON GREATNESS Brand: M.J Bale Agency: TBWA, Sydney Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Australia
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Executive Creative Director: Dave Bowman, Matty Burton Creative Director: Dave Bowman, Matty Burton, Peter Galmes, John McKelvey Copywriter: John McKelvey Art Director: Peter Galmes Photography: Gerrard Needham Director: Hugh Miller, Stephen Oliver
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The 2013 IKEA Catalog Application Brand: IKEA Agency: McCann Erickson, New York Industry: House, Garden & Pets Media: Cyber Market: United States
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Creative Director: Andreas Dahlqvist, Linus Karlsson, Koen Malfait, Zack McDonald Art Director: Peter Eriksson, Sheila Johansson, Zorica Radovic
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Chip It! Brand: Sherwin-Williams Agency: McKinney, Durham Industry: House, Garden & Pets Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Jonathan Cude Creative Director: Ellen Steinberg Copywriter: Stevie Archer Art Director: Adam Carroll, Rocky Reed
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IMMORTAL FANS
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Brand: Sport Club do Recife Agency: Ogilvy, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Paco Conde Art Director: Joáo Coutinho
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BRANDED CONTENT
GOLD PENCIL
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; Watch the video SAN FRANCISCO Brand: DC Shoes Agency: Mad Media, Oceanside Industry: Apparel, Clothing & Footwear Media: Cyber
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Creative Director: Brian Scotto Copywriter: Ken Block Director: Ben Conrad
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SILVER PENCIL
Dikembe Matumbo Saves the World Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Cyber Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Matt O'Rourke, Joe Staples Copywriter: Andy Laugenour Art Director: Max Stinson
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The Beauty Inside
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Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States
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Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Drake Doremus
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BRONZE PENCIL
The World's Most Downloaded Man Brand: Câmera Clara Photography Studio Agency: Filadélfia, Belo Horizonte Industry: Professional & Public services Media: Cyber Market: Brazil Language: English
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Creative Director: Dan Zecchinelli Copywriter: Manuel Rolim Art Director: Ricardo Matos Director: Joáo Paz, Cecilia Torquato
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MERIT
White Paper
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Brand: Puma Agency: Droga5, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Erik Hogfeldt Art Director: Petter Hernmarck
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Daybreak
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Brand: AT&T Agency: BBDO, New York Industry: Professional & Public services Media: Cyber Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn Creative Director: Danilo Boer, David Carter, Marcus Ivarsson, Adam Reeves Copywriter: Adam Reeves Art Director: Danilo Boer, Jakob Nylund Director: Jon Cassar
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Call of Duty: Black Ops II "The War of The Future" Documentary Brand: Call of Duty Agency: 72andSunny, Los Angeles Industry: Toys & Games Media: TV & Cinema Market: United States
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Creative Director: Glenn Cole, Matt Murphy, Jason Norcross, Peter Novosel Copywriter: Josh Fell Director: Amir Bar-Lev
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Discovered
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Brand: Intel Agency: Amusement Park Entertainment, Santa Monica Industry: Electronics & Audio-Visual Media: Promotion & Event Market: United States
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Creative Director: Donna Lamar Copywriter: Poetri, Deirdre Smith Art Director: Jim Darling Director: Jaume Collet-Serra, Jaime Valdueza
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BUILT by eBay
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Brand: ebay Agency: Venables Bell & Partners, San Francisco Industry: Internet sites & Services Media: Cyber Market: United States
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Hot Wheels For Real Part II Brand: Hot Wheels Agency: Mistress, Venice Industry: Toys & Games Media: Promotion & Event Market: Italy
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Watch the video Creative Director: Damien Eley, Scott Harris Copywriter: Guy Helm Art Director: Elisa Tan
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The Last Barfighter Brand: Big Boss Brewing Company Agency: McKinney, Durham Industry: Alcoholic drinks Media: Cyber Market: United States
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Watch the video Creative Director: Jonathan Cude Copywriter: Stevie Archer Art Director: Adam Carroll, Owen Tingle
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Aurora Flores Brand: Prudential Agency: Droga5, New York Industry: Financial & Legal services Media: Cyber Market: United States
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Watch the video Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Ray Del Savio Art Director: Jerry Hoak
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Uncle Drew Brand: Pepsi Agency: The Marketing Arm, Dallas Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States
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Watch the video Creative Director: Marc Gilbar Copywriter: Marc Gilbar Director: Jonathan Klein
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Find Your Understanding Brand: Expedia Agency: 180LA, Santa Monica Industry: Transport & Tourism Media: TV & Cinema Market: United States
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Watch the video Creative Director: William Gelner, Grant Holland, Gavin Milner Copywriter: Mike Burdick Art Director: Mike Bokman Director: Eliot Rausch
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Enter the Game
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Brand: Konami Agency: Havas Sports & Entertainment, Madrid Industry: Toys & Games Media: Cyber Market: Spain
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Creative Director: José Antonio Nogales Copywriter: Julio Alvarez Art Director: Cesar García
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Blades
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Brand: K-Swiss Agency: 72andSunny, Los Angeles Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: Matt Murphy Copywriter: Cody Osborne Director: Jody Hill
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Heineken's Legendary Journey: Justifying A Premium The World Over Brand: Heineken Agency: Wieden+Kennedy, Amsterdam Industry: Alcoholic drinks Media: Promotion & Event Published: May., 2011 Market: Netherlands Language: English
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Executive Creative Director: Mark Bernath, Eric Quennoy Creative Director: Mark Bernath, Eric Quennoy, Alvaro Sotomayor Copywriter: Roger Hoard Art Director: Alvaro Sotomayor Director: Fredrik Bond
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Flash
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Brand: New Zealand Transport Agency Agency: BBDO, Wellington Industry: Public interest & Non-profit Media: Cyber Market: United States
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Creative Director: Philip Andrew, Thomas Scovell Copywriter: Paul Nagy, Jon Pickersgill Art Director: Brigid Alkema, Sarah Chernishov
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Mike & Ike breakup
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Brand: Mike and Ike Agency: Nail Communications, Providence Industry: Confectionery & Snacks Media: Promotion & Event Market: United States
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Creative Director: Alec Beckett, Brian Gross Copywriter: Alec Beckett, Rodrigo DeLima Art Director: Laura Crigler, Brian Gross Director: Daniel Stranger
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Team Spirit
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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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A Crash Course to Shine Brand: Volkswagen Agency: DDB, Berlin Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany
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Watch the video Chief Creative Officer: Eric Schoeffler Creative Director: Nils Haseborg, Marc Isken Copywriter: Valerie Von Meiss Art Director: Lilli Langenheim
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Find Your Strength Brand: Expedia Agency: 180LA, Santa Monica Industry: Transport & Tourism Media: Promotion & Event Market: United States
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Watch the video Creative Director: William Gelner, Gavin Milner Copywriter: Mike Burdick Art Director: Mike Bokman Director: David Adam Roth
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LEGO Super Heroes Movie Maker Brand: Lego Agency: Pereira & O'Dell, San Francisco Industry: Toys & Games Media: Cyber Market: United States
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Creative Director: Shu Lai, PJ Pereira, Jonathan Woytek Copywriter: Ryan Durr Art Director: Rinee Shah
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Tundra Endeavour "Ultimate Journey" Brand: Toyota Agency: Saatchi & Saatchi, Torrance Industry: Automotive & Services Media: Promotion & Event Market: United States
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Executive Creative Director: Erich Funke, Margaret Keene Creative Director: Chris Adams Copywriter: Graham McCann, Adam Wolinsky Art Director: Avery Oldfield, Verner Soler Director: Paul Bozymowski
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Day One Brand: Prudential Agency: Droga5, New York Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Kevin Brady, David Droga, Ted Royer, Nik Studzinski Copywriter: Ray Del Savio, Jerry Hoak Art Director: Jerry Hoak
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Karen Gustin Brand: Prudential Agency: Droga5, New York Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Watch the video Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Ray Del Savio Art Director: Jerry Hoak
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"The Next Big Thing? El Plato Supreme Super Bowl Teaser Brand: Samsung Agency: 72andSunny, Los Angeles Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States
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Creative Director: John Boiler, Jason Norcross Copywriter: Patrick Maravilla Director: Jon Favreau
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CINEMA ADVERTISING
GOLD PENCIL
Dumb Ways to Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge
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Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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MERIT
Toy Car World
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Brand: Google Agency: Venables Bell & Partners, San Francisco Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Executive Creative Director: Will McGinness, Paul Venables Creative Director: David Kim, Tom Scharpf Copywriter: Rob Calabro, Kelly Diaz Art Director: Ezra Paulekas Director: 1st Avenue Machine, Aaron Duffy, Ben Steiger Levine
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Iron Horse Brand: Jameson Agency: TBWA, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Mark Figliulo Creative Director: Jonathan Marshall, Chris Valencius, Kris Wixcom, Alisa Sengel Wixom Copywriter: Danny Gonzalez, Jonathan Marshall Art Director: David Suarez, Chris Valencius Director: John Hillcoat
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Bullet Brand: BMW Agency: Cundari, Toronto Industry: Automotive & Services Media: TV & Cinema Market: Canada
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Watch the video Creative Director: Brent Choi, Raul Garcia, Brian Murray Copywriter: Brian Murray Art Director: Raul Garcia Director: Mark Glaser
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Skate fortwo Brand: Smart Agency: Weapon7, London Industry: Automotive & Services Media: Cyber Market: United Kingdom
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Watch the video Executive Creative Director: Jason Cascarina, Jeremy Garner Creative Director: Anthony McGinty Copywriter: Jason Cascarina
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Donation Glasses Brand: Pedigree Agency: BBDO, Auckland Industry: House, Garden & Pets Media: Promotion & Event Market: New Zealand
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Watch the video Creative Director: Levi Slavin Copywriter: Levi Slavin Art Director: Ross Mcgarva, Jae Morrison Director: Nic Finlayson
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COLLATERAL
GOLD PENCIL
Queen Mao
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom
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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak
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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Design & Branding Published: May., 2012 Market: United Kingdom
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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak
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Lincoln Fahd
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom
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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak
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Pantone Queen Brand: Pantone Agency: Leo Burnett, London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom
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Executive Creative Director: Justin Tindall Creative Director: Justin Tindall Copywriter: Blake Waters Art Director: Will Thacker Photography: Andy Rudak
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Franklyn Gandhi
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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SILVER PENCIL
BUFFALO Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa
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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun
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Mobile Medic Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia
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Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow
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Mobile Medic
Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow
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Barbecue Brand: Skol Agency: Saatchi & Saatchi, Sao Paulo Industry: Alcoholic drinks Media: Direct Market Market: Brazil
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Creative Director: Fábio Fernandes, Theo Rocha Copywriter: Rodrigo Visconti Art Director: Pedro Pinhal
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Mobile Medic
Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow
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#COKEHANDS
Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long
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BUSHBABY Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa
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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun
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Mobile Medic
Brand: Defence Force Recruiting Agency: Y&R, Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director: Ben Coulson, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow
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Barbecue
Brand: Skol Agency: Saatchi & Saatchi, Sao Paulo Industry: Alcoholic drinks Media: Direct Market Market: Brazil Creative Director: Fábio Fernandes, Theo Rocha Copywriter: Rodrigo Visconti Art Director: Pedro Pinhal
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LIONS Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa
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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun
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Recipe Receipt Brand: Hellmann's Agency: Ogilvy, Sao Paulo Industry: Food Media: Outdoor Market: Brazil
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Creative Director: Rubens Filho, Claudio Lima, Eduardo Marques, Anselmo Ramos, Fred Saldanha Copywriter: Claudio Lima, Ricardo Lins, Eduardo Marques Art Director: Raphael Lucone, Guilherme Nobrega, Rafael Rizuto
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BRONZE PENCIL
Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Cityscape
Brand: Valspar Agency: DraftFCB, Chicago Industry: House, Garden & Pets Media: Outdoor Market: United States Creative Director: John Bleeden, Gigi Carroll, Drew Donatelle, Michael McGrath, Todd Tilford Art Director: Kristin Haley
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Rolling Words
Brand: Snoop Dogg Agency: Pereira & O'Dell, San Francisco Industry: Tobacco & Smokers’ Requisites Media: Direct Market Market: United States Chief Creative Officer: PJ Pereira Creative Director: Paulo Coelho, Arício Fortes Copywriter: Arício Fortes, PJ Pereira Art Director: Paulo Coelho
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Cityscape
Brand: Valspar Agency: DraftFCB, Chicago Industry: House, Garden & Pets Media: Outdoor Market: United States Creative Director: John Bleeden, Gigi Carroll, Drew Donatelle, Michael McGrath, Todd Tilford Art Director: Kristin Haley
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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Cityscape
Brand: Valspar Agency: DraftFCB, Chicago Industry: House, Garden & Pets Media: Outdoor Market: United States Creative Director: John Bleeden, Gigi Carroll, Drew Donatelle, Michael McGrath, Todd Tilford Art Director: Kristin Haley
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Mixionary
Brand: Ketel One Agency: The Monkeys, Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director: Justin Drape Creative Director: Jay Gelardi, David Parker, Micah Walker Copywriter: Henry Kember Art Director: Jay Gelardi, Kristian Saliba
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MERIT
Over Excitement, Woman, 1 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom
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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke
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The Harvey Nichols Sale Try to contain your excitement
Wheel of Fortune Brand: Ford Agency: JWT, Kuala Lumpur Industry: Automotive & Services Media: Direct Market Market: Malaysia
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Creative Director: Edwin Leong Copywriter: Eu Jin Foong, Jing Wei Wong, May Yong Art Director: Bala Chow
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REFRIGERATOR Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India
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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sukesh Kumar Nayak Creative Director: Abhijit Avasthi, Sukesh Kumar Nayak, Rajiv Rao, Pratheeb Ravi Copywriter: Sukesh Kumar Nayak Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Photography: Studio 31, Sean Eng
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Hotwheels Vintage Collection
The Wine that Sold Beer Brand: DB Export Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand
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Creative Director: Levi Slavin, Nick Worthington Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Mat Baker, Warren Payne
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Meat Grinder Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States
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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska
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Wine Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil
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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia
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Skyscrapers
Brand: Makita Power Tools Agency: Leo Burnett, Dusseldorf Industry: Industrial & Agricultural Media: Print Market: Germany Creative Director: Hans Juergen Kaemmerer Copywriter: Benjamin Merkel Art Director: Hugo Moura
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Skyscrapers
Brand: Makita Power Tools Agency: Leo Burnett, Dusseldorf Industry: Industrial & Agricultural Media: Print Market: Germany Creative Director: Hans Juergen Kaemmerer Copywriter: Benjamin Merkel Art Director: Hugo Moura
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CHOCOLATE Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore
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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong
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The Wine That Sold Beer
Brand: DB Breweries Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand Creative Director: Levi Slavin, Nick Worthington Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Mat Baker, Warren Payne
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Skyscrapers
Brand: Makita Power Tools Agency: Leo Burnett, Dusseldorf Industry: Industrial & Agricultural Media: Print Market: Germany Creative Director: Hans Juergen Kaemmerer Copywriter: Benjamin Merkel Art Director: Hugo Moura
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Different Sides, Kill Brand: LG Agency: Y&R, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Santanna Copywriter: Lucas Casão Art Director: Guilherme Rácz Photography: Lucio Cunha
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Home theater 3D sound LG. Every side of the sound.
Quick Fox And Lazy Dog Brand: alt.TYPE (Font Company) Agency: TBWA, Kuala Lumpur Industry: Professional & Public services Media: Outdoor Market: Malaysia Creative Director: Saad Hussein, Chow Kok Keong, Jeff Orr Copywriter: Lynette Sandhu, Tan Jit Seng Art Director: Chow Kok Keong, Loo Kok Seng
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Speech
Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara
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Sponsor of beer
Brand: Zatec Agency: Y&R, Prague Industry: Alcoholic drinks Media: Print Market: Czech Republic Creative Director: Jaime Mandelbaum Copywriter: Petr Cech, Nathan Dills Art Director: Matthew Edwards
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Bear Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia
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Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson
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Quick draw wins. Pictionary
Contact Lens Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa
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Executive Creative Director: Chris Gotz Creative Director: Chris Gotz, Jamie Mietz, Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Jamie Mietz, Prabashan Gopalakrishnan Pather
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Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.
Brilliant in any Language Brand: SBS in language Agency: JOY. / Redfern
Copywriter: David Roberts Art Director: Tim Chenery
Industry: Education Media: Direct Market
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ICE CREAM Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore
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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong
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Stalk The most environmentally friendly way yet to stalk your ex. Ebikes. No emissions. No pollution. Just misguided love.
Brand: TEV Bikes Agency: kbp+, Toronto Industry: Automotive & Services Media: Print Published: Jan., 2013 Market: Canada Creative Director: Dan Pawych Copywriter: Mark Lewis Art Director: Nicole Ellerton
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Ikea Fixed Prices Brand: IKEA Agency: TBWA, Istanbul Industry: House, Garden & Pets Media: Print Market: Turkey
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Creative Director: İlkay Gürpınar, Volkan Karakasoglu Copywriter: Cagri Saka Art Director: Ozan Can Bozkurt, Tolga Ulkumen
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The Land Rover Escape Key Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Market: United Arab Emirates
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Creative Director: Joseph Bihag, Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani Art Director: Joseph Bihag
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Sponsor of beer
Brand: Zatec Agency: Y&R, Prague Industry: Alcoholic drinks Media: Print Market: Czech Republic Creative Director: Jaime Mandelbaum Copywriter: Petr Cech, Nathan Dills Art Director: Matthew Edwards
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Wheel of Fortune Brand: Ford Agency: JWT, Kuala Lumpur Industry: Automotive & Services Media: Direct Market Market: Malaysia
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Creative Director: Edwin Leong Copywriter: Eu Jin Foong, Jing Wei Wong, May Yong Art Director: Bala Chow
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Beet Root
Brand: Tefal Agency: BBDO, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English Chief Creative Officer: Suthisak Sucharittanonta Executive Creative Director: Vasan Wangpaitoon Creative Director: James Dennis Makanas, Suthisak Sucharittanonta, Vasan Wangpaitoon Copywriter: Tony Y. Hong, Nirun Sommalardpan, Suthisak Sucharittanonta Art Director: Nirun Sommalardpan, Suthisak Sucharittanonta Photography: Visionary
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Reflection of Music - Usha Uthup Brand: Coca-Cola Agency: Leo Burnett, Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India
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Creative Director: Vikram Pandey, KV Sridhar, Nitesh Tiwari Copywriter: Vikram Pandey Art Director: Mayuresh Natalkar, Brijesh Parmar, Devang Patel
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BILL GATES Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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Frisbee Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa
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Executive Creative Director: Chris Gotz Creative Director: Chris Gotz, Jamie Mietz, Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Jamie Mietz, Prabashan Gopalakrishnan Pather
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Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.
Fencing Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia
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Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson
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Quick draw wins. Pictionary
DONALD TRUMP Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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Moscow All you can Moscow.
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Market: United Kingdom Executive Creative Director: Gerry Human Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall
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Soul Ads
Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido
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Free Dog With Every Car Brand: SPCA Agency: DraftFCB, Auckland Industry: Automotive & Services Media: Direct Market Market: New Zealand
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Executive Creative Director: Tony Clewett, Regan Grafton, James Mok Copywriter: Scott Kelly Art Director: Leisa Wall Photography: The Collective Force, Charles Howells
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PARIS All you can Paris.
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director: Gerry Human Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall
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Helping London Look It's Best Brand: Procter & Gamble (P&G) Agency: Leo Burnett, London Industry: House, Garden & Pets Media: Outdoor Market: United Kingdom
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Creative Director: Rik Brim, Rik Brown, Dan Fisher, Jon Fox, Justin Tindall Copywriter: Graeme Bowman Art Director: Senan Lee
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LONDON All you can London.
Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director: Gerry Human Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall
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Edward Pond's Creative Chef 2012 Brand: Edward Pond Agency: TAXI, Toronto Industry: Professional & Public services Media: Direct Market Market: Canada
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Creative Director: Dave Watson Copywriter: Marko Pandza, Tony Spencer Art Director: Kammy Singh Photography: Edward Pond Director: Bob Gundi
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Change the World Brand: Forbes Agency: Gyro, New York Industry: Media & Publishing Media: Direct Market Market: United States
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Creative Director: Paul Hackett, Eric Houseknecht, Keith Loell Art Director: Maciek Skorek, Bora Sozen
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Pineapple
Brand: Tefal Agency: BBDO, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English Chief Creative Officer: Suthisak Sucharittanonta Executive Creative Director: Vasan Wangpaitoon Creative Director: James Dennis Makanas, Suthisak Sucharittanonta, Vasan Wangpaitoon Copywriter: Tony Y. Hong, Nirun Sommalardpan, Suthisak Sucharittanonta Art Director: Nirun Sommalardpan, Suthisak Sucharittanonta Photography: Visionary
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Weed Weapon Brand: Kiwicare Agency: Contagion, Auckland Industry: House, Garden & Pets Media: Direct Market Market: New Zealand
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Creative Director: Bridget Taylor Copywriter: Verity Dookia Art Director: Dan Walton
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The Wine List
Brand: DB Breweries Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Print Market: New Zealand Creative Director: Levi Slavin Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Alistair Guthrie
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Free to Fly Brand: Jet Blue Agency: Mullen, Boston Industry: Transport & Tourism Media: Outdoor Market: United States Creative Director: Wendy Leicht, Cliff Leight, Tim Vaccarino, Dave Weist, Mark Wenneker Copywriter: Jack Collier Art Director: Dan Madsen
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TIGER WOODS Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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The 'Headline News' Cup Sleeve Brand: Gulf News Agency: Y&R, Dubai Industry: Media & Publishing Media: Direct Market Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili, Arturo D. Smith
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9 Heroes Brand: Nike Agency: Beacon, Tokyo Industry: Apparel, Clothing & Footwear Media: Direct Market Market: Japan
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Creative Director: Kazz Ishihara, Jon King Copywriter: Shuhei Tsuji Art Director: Kazz Ishihara, Toshinori Matsuura, Shintaro Tanabe Photography: Ryohei Takanashi
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MARK ZUCKERBERG Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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Change the World Brand: Forbes Agency: Gyro, New York Industry: Media & Publishing Media: Direct Market Market: United States
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Creative Director: Paul Hackett, Eric Houseknecht, Keith Loell Art Director: Maciek Skorek, Bora Sozen
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Brilliant in any Language Brand: SBS in language Agency: JOY. / Redfern
Copywriter: David Roberts Art Director: Tim Chenery
Industry: Education Media: Direct Market
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Reindeer in Headlights Brand: Mercedes-Benz Agency: BBDO, Toronto Industry: Automotive & Services Media: Print Published: Nov., 2012 Market: Canada
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Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Linda Carte Copywriter: Jordan Hamer Art Director: Spencer Dingle Photography: Philip Rostron
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The 'Headline News' Cup Sleeve Brand: Gulf News Agency: Y&R, Dubai Industry: Media & Publishing Media: Promotion & Event Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili, Arturo D. Smith
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Brilliant in any Language Brand: SBS in language Agency: JOY. / Redfern
Copywriter: David Roberts Art Director: Tim Chenery
Industry: Education Media: Direct Market
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Ball Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa
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Executive Creative Director: Chris Gotz Creative Director: Chris Gotz, Jamie Mietz, Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Jamie Mietz, Prabashan Gopalakrishnan Pather
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Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.
Different Sides, Forrest Brand: LG Agency: Y&R, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Santanna Copywriter: Lucas Casão Art Director: Guilherme Rácz Photography: Lucio Cunha
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Home theater 3D sound LG. Every side of the sound.
Xbox Kinect Light Sabers Brand: Musica Agency: The Jupiter Drawing Room, Cape Town Industry: Retail & Distribution Media: Design & Branding Market: South Africa
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Executive Creative Director: Ross Chowles Creative Director: Jonathan Beggs, Joanne Thomas Copywriter: Dale Winton Art Director: Lucas van Vuuren
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The Marttiini Fish-Mailing Brand: Marttiini Agency: Serviceplan, Munich Industry: House, Garden & Pets Media: Direct Market Market: Germany
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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Copywriter: Moritz Dornig Art Director: Manuel Knill Photography: berndEBSEN photography
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Burst If global warming bursts the world into flames you're off the hook. Ebikes. No pollution. No gas. No feelings of abject guilt.
Brand: TEV Bikes Agency: kbp+, Toronto Industry: Automotive & Services Media: Print Published: Jan., 2013 Market: Canada Creative Director: Dan Pawych Copywriter: Mark Lewis Art Director: Nicole Ellerton
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The Marttiini Fish-Mailing Brand: Marttiini Agency: Serviceplan, Munich Industry: House, Garden & Pets Media: Direct Market Market: Germany
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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Copywriter: Moritz Dornig Art Director: Manuel Knill Photography: berndEBSEN photography
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Xbox Kinect Light Sabers Brand: Musica Agency: The Jupiter Drawing Room, Cape Town Industry: Retail & Distribution Media: Design & Branding Market: South Africa
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Executive Creative Director: Ross Chowles Creative Director: Jonathan Beggs, Joanne Thomas Copywriter: Dale Winton Art Director: Lucas van Vuuren
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9 Heroes Brand: Nike Agency: Beacon, Tokyo Industry: Apparel, Clothing & Footwear Media: Direct Market Market: Japan
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Creative Director: Kazz Ishihara, Jon King Copywriter: Shuhei Tsuji Art Director: Kazz Ishihara, Toshinori Matsuura, Shintaro Tanabe Photography: Ryohei Takanashi
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Edward Pond's Creative Chef 2012 Brand: Edward Pond Agency: TAXI, Toronto Industry: Professional & Public services Media: Direct Market Market: Canada
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Creative Director: Dave Watson Copywriter: Marko Pandza, Tony Spencer Art Director: Kammy Singh Photography: Edward Pond Director: Bob Gundi
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Xbox Kinect Light Sabers Brand: Musica Agency: The Jupiter Drawing Room, Cape Town Industry: Retail & Distribution Media: Design & Branding Market: South Africa
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Executive Creative Director: Ross Chowles Creative Director: Jonathan Beggs, Joanne Thomas Copywriter: Dale Winton Art Director: Lucas van Vuuren
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Plate America's Chili Dog Destination
Brand: Nu-Way Weiners Agency: Brunner, Atlanta Industry: Food Media: Print Published: Aug., 2012 Market: United States Creative Director: Brett Compton, Scot Crooker Copywriter: Matt Shoemake Art Director: Scot Crooker, Christian Herrity Photography: Greg Slater
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The "Headline News" Cup Sleeve Brand: Gulf News Agency: Y&R, Dubai Industry: Media & Publishing Media: Direct Market Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili, Arturo D. Smith
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Do It Yourself Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Outdoor Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Leandro Dolfini Art Director: Marcelo Ribeiro
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Aftermath Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States
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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska
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Rolling Stones Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom
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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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Lincoln Fahd
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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Steel Ball and Magnet Brand: Playstation Portable (PSP) Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Feb., 2013 Market: Spain
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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Vicente Rodríguez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso
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Paris Brand: MotoItalia Agency: DDB, Makati Industry: Automotive & Services Media: Outdoor Market: Philippines
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Creative Director: Merlee Jayme, Louie Sotto Copywriter: Louie Sotto Art Director: Miko Quiogue
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Reflection of Music - Usha Uthup Brand: Coca-Cola Agency: Leo Burnett, Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India
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Creative Director: Vikram Pandey, KV Sridhar, Nitesh Tiwari Copywriter: Vikram Pandey Art Director: Mayuresh Natalkar, Brijesh Parmar, Devang Patel
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Used Oil Brand: Shell Agency: JWT, Sao Paulo Industry: Automotive & Services Media: Direct Market Market: Brazil
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Creative Director: Roberto Fernandez, Ricardo John Copywriter: Christian Fontana Art Director: Filipe Cuvero Photography: R?gis Fernandez
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Skyscrapers
Brand: Makita Power Tools Agency: Leo Burnett, Dusseldorf Industry: Industrial & Agricultural Media: Print Market: Germany Creative Director: Hans Juergen Kaemmerer Copywriter: Benjamin Merkel Art Director: Hugo Moura
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Sponsor of beer
Brand: Zatec Agency: Y&R, Prague Industry: Alcoholic drinks Media: Print Market: Czech Republic Creative Director: Jaime Mandelbaum Copywriter: Petr Cech, Nathan Dills Art Director: Matthew Edwards
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Brains Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa
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Creative Director: Jenny Glover, Rob McLennan, Brent Singer Copywriter: Jenny Glover Art Director: Brent Singer
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Wheel of Fortune Brand: Ford Agency: JWT, Kuala Lumpur Industry: Automotive & Services Media: Direct Market Market: Malaysia
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Creative Director: Edwin Leong Copywriter: Eu Jin Foong, Jing Wei Wong, May Yong Art Director: Bala Chow
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Quit pretending Brand: Harley-Davidson Agency: Y&R, Prague Industry: Automotive & Services Media: Outdoor Market: Czech Republic
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Creative Director: Jaime Mandelbaum Copywriter: Klara Koubkova Art Director: Gerrit John Gerischer Photography: Gerrit John Gerischer
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Xbox Kinect Light Sabers Brand: Musica Agency: The Jupiter Drawing Room, Cape Town Industry: Retail & Distribution Media: Design & Branding Market: South Africa
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Executive Creative Director: Ross Chowles Creative Director: Jonathan Beggs, Joanne Thomas Copywriter: Dale Winton Art Director: Lucas van Vuuren
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Can opener Brand: Heinz Agency: Ogilvy, Cape Town Industry: Food Media: Print Market: South Africa
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Executive Creative Director: Chris Gotz Creative Director: Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather Photography: Snap Studios, Barry White
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Garage Door Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States
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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska
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Sport Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom
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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim
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Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
Mapping the World in 12 Months Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Design & Branding Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Guillaume Calmelet, Shahir Zag Art Director: Kalpesh Patankar
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SOFA Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India
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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sukesh Kumar Nayak Creative Director: Abhijit Avasthi, Sukesh Kumar Nayak, Rajiv Rao, Pratheeb Ravi Copywriter: Sukesh Kumar Nayak Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Photography: Studio 31, Sean Eng
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Hotwheels Vintage Collection
How To Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Outdoor Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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Quit pretending Brand: Harley-Davidson Agency: Y&R, Prague Industry: Automotive & Services Media: Outdoor Market: Czech Republic
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Creative Director: Jaime Mandelbaum Copywriter: Klara Koubkova Art Director: Gerrit John Gerischer Photography: Gerrit John Gerischer
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Helping London Look It's Best Brand: Procter & Gamble (P&G) Agency: Leo Burnett, London Industry: House, Garden & Pets Media: Outdoor Market: United Kingdom
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Creative Director: Rik Brim, Rik Brown, Dan Fisher, Jon Fox, Justin Tindall Copywriter: Graeme Bowman Art Director: Senan Lee
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Vegan Wrap Screams, "get outta my way I've got a hankering for a vegan wrap." Ebikes. No gas. No emissions. No need to go hungry.
Brand: TEV Bikes Agency: kbp+, Toronto Industry: Automotive & Services Media: Print Published: Jan., 2013 Market: Canada Creative Director: Dan Pawych Copywriter: Mark Lewis Art Director: Nicole Ellerton
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The Marttiini Fish-Mailing Brand: Marttiini Agency: Serviceplan, Munich Industry: House, Garden & Pets Media: Direct Market Market: Germany
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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Copywriter: Moritz Dornig Art Director: Manuel Knill Photography: berndEBSEN photography
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pH Business Card Brand: Schwimmer Pool Service Agency: Doug & Serge, Toronto Industry: Professional & Public services Media: Direct Market Published: Aug., 2012 Market: Canada
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Chief Creative Officer: Doug Robinson Creative Director: Jason Buback, Mike Jones, Ian Schwey Art Director: Mike Jones
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The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pool’s water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.
Over Excitement, Woman, 2 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom
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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke
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The Harvey Nichols Sale Try to contain your excitement
Battleship Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia
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Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson
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Quick draw wins. Pictionary
Quit pretending Brand: Harley-Davidson Agency: Y&R, Prague Industry: Automotive & Services Media: Outdoor Market: Czech Republic
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Creative Director: Jaime Mandelbaum Copywriter: Klara Koubkova Art Director: Gerrit John Gerischer Photography: Gerrit John Gerischer
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Speech
Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara
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Brilliant in any Language Brand: SBS in language Agency: JOY. / Redfern
Copywriter: David Roberts Art Director: Tim Chenery
Industry: Education Media: Direct Market
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Lawyer Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro
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How To Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Outdoor Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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Reflection of Music Usha Uthup
Brand: Coca-Cola Agency: Leo Burnett, Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India Creative Director: Vikram Pandey, KV Sridhar, Nitesh Tiwari Copywriter: Vikram Pandey Art Director: Mayuresh Natalkar, Brijesh Parmar, Devang Patel
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Different Sides, Pretty Brand: LG Agency: Y&R, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil
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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Santanna Copywriter: Lucas Casão Art Director: Guilherme Rácz Photography: Lucio Cunha
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Home theater 3D sound LG. Every side of the sound.
Brains Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa
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Creative Director: Jenny Glover, Rob McLennan, Brent Singer Copywriter: Jenny Glover Art Director: Brent Singer
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Game On Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: Outdoor Market: United States
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Creative Director: John Patroulis, Ari Weiss Copywriter: Ian Hart Art Director: Dave Brown
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9 Heroes Brand: Nike Agency: Beacon, Tokyo Industry: Apparel, Clothing & Footwear Media: Direct Market Market: Japan
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Creative Director: Kazz Ishihara, Jon King Copywriter: Shuhei Tsuji Art Director: Kazz Ishihara, Toshinori Matsuura, Shintaro Tanabe Photography: Ryohei Takanashi
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RICHARD BRANSON Brand: Forbes Agency: Ogilvy, Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan
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The 'Headline News' Cup Sleeve Brand: Gulf News Agency: Y&R, Dubai Industry: Media & Publishing Media: Direct Market Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili, Arturo D. Smith
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How To Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Outdoor Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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We need to talk Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro
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The Marttiini Fish-Mailing Brand: Marttiini Agency: Serviceplan, Munich Industry: House, Garden & Pets Media: Direct Market Market: Germany
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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Copywriter: Moritz Dornig Art Director: Manuel Knill Photography: berndEBSEN photography
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Pelicans Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Market: United Arab Emirates
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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: Remix Studio, Bangkok Nok Pipattungkul, Anuchai Secharunputong
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Starts 1st june
Brains Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa
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Creative Director: Jenny Glover, Rob McLennan, Brent Singer Copywriter: Jenny Glover Art Director: Brent Singer
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Boxer Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States
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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska
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Speech
Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara
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EGYPT Travel more, see more.
Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue
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The Land Rover Escape Key Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Market: United Arab Emirates
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Creative Director: Joseph Bihag, Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani Art Director: Joseph Bihag
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Wheel of Fortune Brand: Ford Agency: JWT, Kuala Lumpur Industry: Automotive & Services Media: Direct Market Market: Malaysia
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Creative Director: Edwin Leong Copywriter: Eu Jin Foong, Jing Wei Wong, May Yong Art Director: Bala Chow
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Soul Ads
Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido
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The Land Rover Escape Key Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Market: United Arab Emirates
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Creative Director: Joseph Bihag, Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani Art Director: Joseph Bihag
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Speech
Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara
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Helping London Look It's Best Brand: Procter & Gamble (P&G) Agency: Leo Burnett, London Industry: House, Garden & Pets Media: Outdoor Market: United Kingdom
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Creative Director: Rik Brim, Rik Brown, Dan Fisher, Jon Fox, Justin Tindall Copywriter: Graeme Bowman Art Director: Senan Lee
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Over Excitement, Man Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom
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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke
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The Harvey Nichols Sale Try to contain your excitement
ORANGE JUICE Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore
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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong
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Change the World Brand: Forbes Agency: Gyro, New York Industry: Media & Publishing Media: Direct Market Market: United States
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Creative Director: Paul Hackett, Eric Houseknecht, Keith Loell Art Director: Maciek Skorek, Bora Sozen
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Booty Call Reduce your carbon footprint one booty call at a time. Ebikes. No emissions. No pollution. No strings attached.
Brand: TEV Bikes Agency: kbp+, Toronto Industry: Automotive & Services Media: Print Published: Jan., 2013 Market: Canada Creative Director: Dan Pawych Copywriter: Mark Lewis Art Director: Nicole Ellerton
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DRAWERS Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India
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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sukesh Kumar Nayak Creative Director: Abhijit Avasthi, Sukesh Kumar Nayak, Rajiv Rao, Pratheeb Ravi Copywriter: Sukesh Kumar Nayak Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Photography: Studio 31, Sean Eng
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Hotwheels Vintage Collection
Dad Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil
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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro
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Bathtub Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States
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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska
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Reflection of Music - Usha Uthup Brand: Coca-Cola Agency: Leo Burnett, Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India
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Creative Director: Vikram Pandey, KV Sridhar, Nitesh Tiwari Copywriter: Vikram Pandey Art Director: Mayuresh Natalkar, Brijesh Parmar, Devang Patel
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Reflection of Music - Usha Uthup Brand: Coca-Cola Agency: Leo Burnett, Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India
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Creative Director: Vikram Pandey, KV Sridhar, Nitesh Tiwari Copywriter: Vikram Pandey Art Director: Mayuresh Natalkar, Brijesh Parmar, Devang Patel
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Soul Ads
Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido
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Carrot
Brand: Tefal Agency: BBDO, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English Chief Creative Officer: Suthisak Sucharittanonta Executive Creative Director: Vasan Wangpaitoon Creative Director: James Dennis Makanas, Suthisak Sucharittanonta, Vasan Wangpaitoon Copywriter: Tony Y. Hong, Nirun Sommalardpan, Suthisak Sucharittanonta Art Director: Nirun Sommalardpan, Suthisak Sucharittanonta Photography: Visionary
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The Wine List Brand: DB Breweries Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand
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Creative Director: Levi Slavin Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Alistair Guthrie
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Skyscrapers
Brand: Makita Power Tools Agency: Leo Burnett, Dusseldorf Industry: Industrial & Agricultural Media: Print Market: Germany Creative Director: Hans Juergen Kaemmerer Copywriter: Benjamin Merkel Art Director: Hugo Moura
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Change the World Brand: Forbes Agency: Gyro, New York Industry: Media & Publishing Media: Direct Market Market: United States
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Creative Director: Paul Hackett, Eric Houseknecht, Keith Loell Art Director: Maciek Skorek, Bora Sozen
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Reflection of Music - Usha Uthup Brand: Coca-Cola Agency: Leo Burnett, Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India
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Creative Director: Vikram Pandey, KV Sridhar, Nitesh Tiwari Copywriter: Vikram Pandey Art Director: Mayuresh Natalkar, Brijesh Parmar, Devang Patel
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Franklyn Gandhi
Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak
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How To Brand: WHITE COLLAR HIPPIES Agency: BBDO, Mumbai Industry: Transport & Tourism Media: Outdoor Market: India
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Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Director: Rajdeepak Das, Josy Paul, Sandeep Sawant Copywriter: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant Art Director: Rajdeepak Das, Yohan Daver, Josy Paul, Sandeep Sawant
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Smart Little Bumper Stickers Brand: Smart Agency: BBDO, Toronto Industry: Automotive & Services Media: Direct Market Market: Canada
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Creative Director: Peter Ignazi, Carlos Moreno Copywriter: Rebecca Flaman, Craig McIntosh, Jaimes Zentil Art Director: Jaimes Zentil Photography: Jaimes Zentil
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The Land Rover Escape Key Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Market: United Arab Emirates
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Creative Director: Joseph Bihag, Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani Art Director: Joseph Bihag
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Edible Book Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Published: Jan., 2012 Market: United Arab Emirates Language: English
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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: Guillaume Calmelet, Khaled Said, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili
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KETCHUP Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore
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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong
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CONSUMER RADIO
GOLD PENCIL
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Shoes Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez
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Sharing Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez
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Roll Call Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez
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SILVER PENCIL
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Only a Dog 1 Brand: Purina Agency: Publicis, Sao Paulo Industry: House, Garden & Pets Media: Radio Market: Brazil
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Creative Director: Hugo Rodrigues Copywriter: Antonio Correa, Luis Felipe Figueiredo Director: BAR1
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Only a Dog 3 Brand: Purina Agency: Publicis, Sao Paulo Industry: House, Garden & Pets Media: Radio Market: Brazil
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Creative Director: Hugo Rodrigues Copywriter: Antonio Correa, Luis Felipe Figueiredo Director: BAR1
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Look Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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Only a Dog 2 Brand: Purina Agency: Publicis, Sao Paulo Industry: House, Garden & Pets Media: Radio Market: Brazil
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Creative Director: Hugo Rodrigues Copywriter: Antonio Correa, Luis Felipe Figueiredo Director: BAR1
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Heart Tokens Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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Call Girl Brand: Prime Television Agency: DraftFCB, Auckland Industry: Media & Publishing Media: Radio Market: New Zealand
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Creative Director: Tony Clewett, Regan Grafton, James Mok Copywriter: Hywel James, Kelly Lovelock
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WINDOWS DOWN, MOODS UP Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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BRONZE PENCIL
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Look Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: Radio Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley
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ADULT Brand: Cine las Américas Agency: LatinWorks, Austin Industry: Culture, Recreation & Sport Media: Radio Market: United States
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Chief Creative Officer: Sergio Alcocer Creative Director: Diego Castillo, Alejandro Egozcue, Sergio Hernández, Norberto Zylberberg
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ACTION Brand: Cine las Américas Agency: LatinWorks, Austin Industry: Culture, Recreation & Sport Media: Radio Market: United States
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Chief Creative Officer: Sergio Alcocer Creative Director: Diego Castillo, Alejandro Egozcue, Sergio Hernández, Norberto Zylberberg
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EPIC Brand: Cine las Américas Agency: LatinWorks, Austin Industry: Culture, Recreation & Sport Media: Radio Market: United States
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Chief Creative Officer: Sergio Alcocer Creative Director: Diego Castillo, Alejandro Egozcue, Sergio Hernández, Norberto Zylberberg
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CONSUMER TELEVISION
GOLD PENCIL
Nike Jogger
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: Susan Hoffman, Dan Hon, Ryan O'Rourke, Alberto Ponte, Joe Staples Copywriter: Caleb Jensen Art Director: Aramis Israel Director: Lance Acord
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Three Little Pigs Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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BEST JOB Brand: Procter & Gamble (P&G) Agency: Wieden+Kennedy, Portland Industry: House, Garden & Pets Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Danielle Flagg, Karl Lieberman Copywriter: Kevin Jones Art Director: Ollie Watson Director: Alejandro Gonzalez Inarritu
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It's Not Crazy It's Sport, The Name Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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Bedroom
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Cheek
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Team Spirit
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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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"Its Not Crazy It's Sports" Born Into It Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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Hamster
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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SILVER PENCIL
Little Caesars - Television :15 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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Croquettes Brand: Openbank Agency: Ogilvy, Madrid Industry: Financial & Legal services Media: TV & Cinema Market: Spain
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Watch the video Creative Director: Ángel de la Jara, Emiliano Gonzalez di Pietri, Álvar Suñol Copywriter: Emiliano Gonzalez di Pietri Art Director: Ángel de la Jara Director: Pablo Robles
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Champion NFL Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Andy Laugenour, Greg Rutter Art Director: Ruth Bellotti, Max Stinson Director: Ulf Johansson
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Press to play Brand: Playboy Agency: DDB, Paris Industry: Media & Publishing Media: TV & Cinema Market: France
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Watch the video Creative Director: Alexandre Hervé Copywriter: Alexis Benoit Art Director: Paul Kreitmann Director: Perlorian Brothers
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Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge
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Little Caesars - Television :15 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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Watch the video
Press to play Brand: Playboy Agency: DDB, Paris Industry: Media & Publishing Media: TV & Cinema Market: France
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Watch the video Creative Director: Alexandre Hervé Copywriter: Alexis Benoit Art Director: Paul Kreitmann Director: Perlorian Brothers
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Press to play Brand: Playboy Agency: DDB, Paris Industry: Media & Publishing Media: TV & Cinema Market: France
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Watch the video Creative Director: Alexandre Hervé Copywriter: Alexis Benoit Art Director: Paul Kreitmann Director: Perlorian Brothers
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Bedroom
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Champion NFL Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Andy Laugenour, Greg Rutter Art Director: Ruth Bellotti, Max Stinson Director: Ulf Johansson
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Back at Ya
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Brand: Nando's Agency: King James, Cape Town Industry: Professional & Public services Media: Cyber Market: South Africa Language: English
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Chief Creative Officer: Alistair King Executive Creative Director: Alistair King Creative Director: Damian Bonse Copywriter: Alistair King Art Director: Damian Bonse, Gerhard van Zyl Photography: Willie Nel Director: Chloe Coetsee
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Croquettes Brand: Openbank Agency: Ogilvy, Madrid Industry: Financial & Legal services Media: TV & Cinema Market: Spain
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Watch the video Creative Director: Ángel de la Jara, Emiliano Gonzalez di Pietri, Álvar Suñol Copywriter: Emiliano Gonzalez di Pietri Art Director: Ángel de la Jara Director: Pablo Robles
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Champion NFL Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Andy Laugenour, Greg Rutter Art Director: Ruth Bellotti, Max Stinson Director: Ulf Johansson
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Croquettes Brand: Openbank Agency: Ogilvy, Madrid Industry: Financial & Legal services Media: TV & Cinema Market: Spain
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Watch the video Creative Director: Ángel de la Jara, Emiliano Gonzalez di Pietri, Álvar Suñol Copywriter: Emiliano Gonzalez di Pietri Art Director: Ángel de la Jara Director: Pablo Robles
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Little Caesars - Television :15 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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Beer Chase Brand: Carlton Agency: BBDO, Melbourne Industry: Alcoholic drinks Media: TV & Cinema Market: Australia
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Watch the video Creative Director: Ant Keogh, James McGrath Copywriter: Richard Williams Art Director: Anthony Phillips Director: Steve Ayson
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BRONZE PENCIL
POUND Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Wash Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
STAMP Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Champion NFL Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Andy Laugenour, Greg Rutter Art Director: Ruth Bellotti, Max Stinson Director: Ulf Johansson
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Cable Effects: Set 2 Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher Director: Tom Kuntz
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Cable Effects: Set 2 Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher Director: Tom Kuntz
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Team Spirit
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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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Cable Effects: Set 2 Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher Director: Tom Kuntz
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SECURITY CAMS Brand: Coca-Cola Agency: Wunderman, Buenos Aires Industry: Non-alcoholic drinks Media: TV & Cinema Market: Argentina
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Watch the video Executive Creative Director: Martín Mercado Creative Director: Martín Goldberg Copywriter: Silvio Caielli Art Director: Damian Garofalo Director: Maxi Blanco
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Ready When You're Not Brand: Aldi Agency: BMF, Sydney Industry: House, Garden & Pets Media: TV & Cinema Market: Australia
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Watch the video Executive Creative Director: Carlos Alija, Laura Sampedro Copywriter: Kevin Lai Art Director: Jason Hilzinger Director: Scott Pickett
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MERIT
Somniferous Brand: Piero Agency: DraftFCB, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Market: Argentina
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Watch the video Creative Director: Javier Campopiano, Tony Waissmann Copywriter: Lucas Bongioanni, Horacio Sormani Art Director: Bruno Franchino Director: Tomas Coste
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Irresistible Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Greg Rutter Art Director: Ruth Bellotti Director: Ulf Johansson
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Offroad Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: TV & Cinema Market: Germany
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Watch the video Creative Director: Jan Harbeck, Ton Hollander, David Mously, Jens Ringena, Wolfgang Schneider Copywriter: Momme Clausen, Lukas Liske Art Director: Ton Hollander, Jan Lorenz, Daniel Schweinzer Director: Daniel Warwick
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BRAINY GIRL Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall
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FedEx TV Campaign Brand: FedEx Agency: BBDO, New York Industry: Transport & Tourism Media: TV & Cinema Market: United States
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Watch the video Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill, Tom Kraemer Art Director: Dan Lucey Director: Tim Godsall
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YES/NO
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Brand: PlayStation Agency: Saatchi & Saatchi, Buenos Aires Industry: Toys & Games Media: TV & Cinema Market: Argentina
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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Joaquin Espagnol, Ariel Serkin Copywriter: Matías Eusebi, Ramiro Gamallo, Guilherme Souza Art Director: Breno Costa, Ammiel Fazzari, Matias Lafalla Director: Marcelo Burgos
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Life Cycle Brand: Medibank Agency: Y&R, Melbourne Industry: Financial & Legal services Media: TV & Cinema Market: Australia
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Watch the video Creative Director: Ben Coulson Copywriter: Jim Ingram, Alex Wadelton Art Director: Ben Couzens, Chris Northam, Ant Simmons Director: Mark Molloy
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Taste Test
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Brand: Geico Agency: The Martin Agency, Richmond Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Creative Director: Joe Alexander, Steve Bassett Copywriter: Bob Meagher Art Director: Daniela Montanez Director: Sam Cadman
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Melos
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Brand: Foot Locker Agency: BBDO, New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Chief Creative Officer: David Lubars Creative Director: Chris Beresford-Hill, Dan Lucey, Jason Stefanik, Alex Taylor Copywriter: Alex Taylor Art Director: Jason Stefanik
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The Replacer Brand: Call of Duty Agency: 72andSunny, Los Angeles
Watch the video Copywriter: Matt Spicer Director: Wayne McClammy
Industry: Toys & Games Media: TV & Cinema Market: United States
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How to Change Cars Forever Brand: Dodge Agency: Wieden+Kennedy, Portland Industry: Automotive & Services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Aaron Allen, Susan Hoffman, Joe Staples, Michael Tabtabai Copywriter: Justine Armour, Jared Elms, Matt Rivitz Art Director: Devin Gillespie, Tyler Magnussen Director: Christopher Riggert
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Candidates Affair Brand: FedEx Agency: BBDO, New York Industry: Transport & Tourism Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Chris Beresford-Hill, Nick Klinkert, Tom Kraemer Copywriter: Chris Beresford-Hill, Tom Kraemer Art Director: Nick Klinkert Director: Jim Jenkins
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Skittles Afflictions Brand: Skittles Agency: DDB, Chicago Industry: Confectionery & Snacks Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Sergio Alcocer, Ewan Paterson Executive Creative Director: Mark Gross, Norberto Zylberberg Creative Director: Pat Burke, Chris Carraway, Frank Oles, Mike Porritt Copywriter: Pat Burke, Nick Garza, Frank Oles Art Director: Freya Bardell, Chris Carraway, Mike Porritt Director: Rodrigo García Saiz
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Cranky Brand: Skittles Agency: DDB, Chicago Industry: Confectionery & Snacks Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Sergio Alcocer, Ewan Paterson Executive Creative Director: Mark Gross, Norberto Zylberberg Creative Director: Pat Burke, Chris Carraway, Frank Oles, Mike Porritt Copywriter: Pat Burke, Nick Garza, Frank Oles Art Director: Freya Bardell, Chris Carraway, Mike Porritt Director: Rodrigo García Saiz
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Band
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Brand: FedEx Agency: BBDO, New York Industry: Professional & Public services Media: TV & Cinema Market: United States Language: English
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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Gianfranco Arena, Peter Klain Director: Jim Jenkins
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Capri Sun TV
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Brand: Capri Sun Agency: Saatchi & Saatchi, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Justin Ebert, Alex Lea, Conway Williamson Director: NE-O
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Little Caesars - Television :15 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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Be good with money Brand: BNZ Agency: BBDO, Auckland Industry: Financial & Legal services Media: TV & Cinema Market: New Zealand
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Watch the video Creative Director: Steve Cochran, Nick Worthington Copywriter: Christie Cooper Art Director: James Conner Director: Gary Freedman
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Farmer
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Brand: RAM Agency: The Richards Group, Dallas Industry: Automotive & Services Media: TV & Cinema Market: United States
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Creative Director: Rob Baker, Jimmy Bonner Copywriter: Rob Baker, Paul Harvey Art Director: Jimmy Bonner
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Your Big Idea.co
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Brand: Go Daddy Agency: Deutsch, New York Industry: Professional & Public services Media: TV & Cinema Market: United States
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Creative Director: Morgan Carroll, George Decker Copywriter: Reuben Hower Art Director: Chuck Tso Director: Mike Maguire
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The New Possible
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Brand: AT&T Agency: BBDO, New York Industry: Professional & Public services Media: TV & Cinema Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn Creative Director: Dirk Greene Copywriter: Mark Anderson Art Director: Danny Adrain Director: Ellen Kuras
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Worse Than, Better Than Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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Brain Surgeon
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Be good with money Brand: BNZ Agency: BBDO, Auckland Industry: Financial & Legal services Media: TV & Cinema Market: New Zealand
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Watch the video Creative Director: Steve Cochran, Nick Worthington Copywriter: Christie Cooper Art Director: James Conner Director: Gary Freedman
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Bleachers Brand: Skittles Agency: DDB, Chicago Industry: Confectionery & Snacks Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Sergio Alcocer, Ewan Paterson Executive Creative Director: Mark Gross, Norberto Zylberberg Creative Director: Pat Burke, Chris Carraway, Frank Oles, Mike Porritt Copywriter: Pat Burke, Nick Garza, Frank Oles Art Director: Freya Bardell, Chris Carraway, Mike Porritt Director: Rodrigo García Saiz
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Capri Sun TV
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Brand: Capri Sun Agency: Saatchi & Saatchi, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Justin Ebert, Alex Lea, Conway Williamson Director: NE-O
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Baby Brand: The Capital Transit Network Agency: Lg2, Quebec Industry: Transport & Tourism Media: TV & Cinema Market: Canada
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Watch the video Creative Director: Luc du Sault Copywriter: Nicolas Boisvert, Luc du Sault Art Director: Nicolas Boisvert, Luc du Sault Director: Francois Lallier
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Be good with money Brand: BNZ Agency: BBDO, Auckland Industry: Financial & Legal services Media: TV & Cinema Market: New Zealand
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Watch the video Creative Director: Steve Cochran, Nick Worthington Copywriter: Christie Cooper Art Director: James Conner Director: Gary Freedman
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POUND Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Writers room Brand: New York Lottery Agency: DDB, New York Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Matt Eastwood Creative Director: Scott Cooney, Richard Sharp, Mike Sullivan Art Director: Sean Labounty Director: David Shane
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Champion NFL Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Andy Laugenour, Greg Rutter Art Director: Ruth Bellotti, Max Stinson Director: Ulf Johansson
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Film Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Greg Rutter Art Director: Ruth Bellotti Director: Ulf Johansson
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Drive Safe Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: TV & Cinema Market: Brazil
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Watch the video Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina Reis Art Director: Marco Monteiro Director: 2
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Yacht
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Brand: Foot Locker Agency: BBDO, New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Chief Creative Officer: David Lubars Creative Director: Chris Beresford-Hill, Dan Lucey, Jason Stefanik, Alex Taylor Copywriter: Alex Taylor Art Director: Jason Stefanik
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Funeral Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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Mel the Milkbite Brand: Kraft Agency: Droga5, New York Industry: Food Media: TV & Cinema Market: United States
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Watch the video Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Scott Ginsberg Art Director: January Vernon
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Screen Story Brand: Sony Agency: Dentsu Inc Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Japan
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Watch the video Creative Director: Morihiro Harano, Naoki Ito, Masashi Kawamura, Hiroki Nakamura, Qanta Shimizu Copywriter: Morihiro Harano Art Director: Naoki Ito Director: Tsugihisa Tanaka
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Wash Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Friends
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Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Jan., 2012 Market: Argentina
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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Juan Pablo Lufrano, Ariel Serkin Copywriter: Nicolas Diaco Art Director: Ezequiel De Luca, Muriel Rañi Director: Nico & Martin
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Orange Intel
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Brand: Orange Agency: Publicis, Paris Industry: Professional & Public services Media: TV & Cinema Published: May., 2012 Market: France Language: English
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Chief Creative Officer: Olivier Altmann Copywriter: Marc Rosier Art Director: Julien Didier, Jean-Marc Tramoni Director: Megaforce
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HOUSE Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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It's Not Complicated Brand: AT&T Agency: BBDO, Atlanta Industry: Professional & Public services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Heather Gorman, David Lubars, Grant Smith, Jeff Spillane Copywriter: Carl Jannerfeldt, Jason Miller, Alex Taylor Art Director: Rory Odani, Jesse Snyder Director: Jorma Taccone, Brandon Trost
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The Other Half Brand: John Lewis Agency: DDB, London Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Ben Priest, Emer Stamp, Ben Tollett Copywriter: Frank Ginger, Aidan McClure, Shay Reading, Laurent Simon Art Director: Frank Ginger, Aidan McClure, Shay Reading, Laurent Simon Director: Ringan Ledwidge
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Patio
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Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall
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GRANDMOTHER
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Brand: ZonaJobs Agency: DraftFCB, Buenos Aires Industry: Professional & Public services Media: TV & Cinema Market: Argentina
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Executive Creative Director: Javier Campopiano Creative Director: Lulo Calió, Tony Waissmann Copywriter: Lucas Bongioanni Art Director: Javier Agena Agoya Director: Federico Cueva, Martín Hodara
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Horse
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Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Catering industry Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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Better Out Than In
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Brand: Puma Agency: Droga5, New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Tim Gordon Art Director: Amanda Clelland Director: Fredrik Bond, Roman Vas'yanov
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Taste Test
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品牌: Geico 广告公司: The Martin Agency ( Richmond) 行业: 金融与法律服务 媒体: 影视 市场: 美国
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创意总监: Joe Alexander、Steve Bassett 文案: Bob Meagher 美术指导: Daniela Montanez 导演: Sam Cadman
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Summer Hater Brand: BGH Agency: MJZ Industry: House, Garden & Pets Media: TV & Cinema Market: United States
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Watch the video Creative Director: Ignacio Ferioli, Maxi Itzkoff, Diego Medvedocky, Mariano Serkin Copywriter: Nicolas Diaco, Matías Eusebi Art Director: Ezequiel De Luca, Ammiel Fazzari Director: Juan Cabral
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Nothing Beats First Place Campaign Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Creative Director: Brandon Henderson, Stuart Jennings, Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer
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Moreing, The Story Brand: Boost Agency: Droga5, Sydney Industry: Confectionery & Snacks Media: TV & Cinema Market: Australia Language: English
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Watch the video Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley Copywriter: Cam Blackley Art Director: Cam Blackley Director: The Glue Society, Matt Devine
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"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall
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STAMP Brand: Saridon Agency: BBDO, Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English
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Watch the video Chief Creative Officer: David Guerrero Executive Creative Director: David Guerrero, Brandie Tan Creative Director: Gary Amante , Rey Tiempo Copywriter: David Guerrero, Red Ollero, Rey Tiempo Art Director: Gary Amante , Peepo David, JP Palileo Director: Joel Limchoc
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For persistent headaches.
Impressive
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Gerry Graf, Eric Kallman Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Poker Face Brand: Old Spice Agency: Wieden+Kennedy, Portland Industry: Beauty & Health Media: TV & Cinema Market: United States
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Watch the video Creative Director: Craig Allen, Jason Bagley, Susan Hoffman, Joe Staples Copywriter: Andy Laugenour Art Director: Max Stinson Director: Tom Kuntz
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What Does Your Mind See? Brand: Samsung Agency: Cheil, Seoul Industry: Electronics & Audio-Visual Media: TV & Cinema Market: South Korea
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Watch the video Creative Director: Kate Oh Copywriter: Myungpyo Eun, Hyunjung Park Art Director: HwaSuk Jang Director: John Park
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Mel the Milkbite Brand: Kraft Agency: Droga5, New York Industry: Food Media: TV & Cinema Market: United States
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Watch the video Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Scott Ginsberg Art Director: January Vernon
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Nothing Beats First Place Campaign Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Creative Director: Brandon Henderson, Stuart Jennings, Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer
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WIG SHOP Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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Whisper Fight Brand: Oreo Agency: Wieden+Kennedy, Portland Industry: Confectionery & Snacks Media: TV & Cinema Market: United States
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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley Copywriter: Nathanial Lawlor Art Director: Christina Gignac Director: Tom Kuntz
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SWORD FIGHT Brand: Dos Equis Agency: Euro RSCG, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English
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Watch the video Chief Creative Officer: Lee Garfinkel, Lee Garfinkle, Con Williamson Creative Director: Andy Currie, David Weinstock Copywriter: Robert Cuff, Brandon Henderson, David Weinstock Art Director: Thom Woodley Director: Steve Miller
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Roommates
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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PLATOON Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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Pajamas
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Brand: Sprint Agency: Leo Burnett, Chicago Industry: Professional & Public services Media: TV & Cinema Market: United States
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Creative Director: Michael Boychuk, Susan Credle, Avery Gross, Brian Shembeda Copywriter: Jeff Candido Art Director: Dustin Tomes
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Worse Than, Better Than Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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Drive Safe Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: TV & Cinema Market: Brazil
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Watch the video Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina Reis Art Director: Marco Monteiro Director: 2
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Drive Safe Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: TV & Cinema Market: Brazil
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Watch the video Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina Reis Art Director: Marco Monteiro Director: 2
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FedEx Cup TV Campaign Brand: FedEx Agency: BBDO, New York Industry: Professional & Public services Media: TV & Cinema Market: United States Language: English
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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Gianfranco Arena, Peter Klain Director: Jim Jenkins
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Capri Sun TV
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Brand: Capri Sun Agency: Saatchi & Saatchi, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Justin Ebert, Alex Lea, Conway Williamson Director: NE-O
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Trust Your Power
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Brand: Duracell Agency: Saatchi & Saatchi, New York Industry: House, Garden & Pets Media: TV & Cinema Market: United States
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Creative Director: Justin Ebert, Alex Lea, Peter Moore Smith, Conway Williamson Art Director: Nate Ripp Director: Eliot Rausch
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IS THE NEW Brand: Follow Magazine Agency: DDB, Sao Paulo Industry: Media & Publishing Media: TV & Cinema Market: Brazil
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Watch the video Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Sergio Valente, Marco Versolato Copywriter: Caio Mattoso Art Director: Rodrigo Mendes Director: Jarbas Agnellis, Doug Bello
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Taste Test
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Brand: Geico Agency: The Martin Agency, Richmond Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Creative Director: Joe Alexander, Steve Bassett Copywriter: Bob Meagher Art Director: Daniela Montanez Director: Sam Cadman
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Brewers Brand: Newcastle Brown Ale Agency: Droga5, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Watch the video Creative Director: Kevin Brady, David Droga, Ted Royer, Nik Studzinski Art Director: Scott Bell, Dan Treichel Director: Ivan Zacharias
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Cheek
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Pupils
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York Industry: Internet sites & Services Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Copywriter: Joey Ianno, Matty Smith Art Director: Joey Ianno, Matty Smith Director: Harold Einstein
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Back at Ya
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Brand: Nando's Agency: King James, Cape Town Industry: Professional & Public services Media: Cyber Market: South Africa Language: English
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Chief Creative Officer: Alistair King Executive Creative Director: Alistair King Creative Director: Damian Bonse Copywriter: Alistair King Art Director: Damian Bonse, Gerhard van Zyl Photography: Willie Nel Director: Chloe Coetsee
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Somniferous Brand: Piero Agency: DraftFCB, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Market: Argentina
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Watch the video Creative Director: Javier Campopiano, Tony Waissmann Copywriter: Lucas Bongioanni, Horacio Sormani Art Director: Bruno Franchino Director: Tomas Coste
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Voices
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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Dan Hon, Ryan O'Rourke, Alberto Ponte Copywriter: Dylan Lee Art Director: Ayse Altinok Director: Mark Romanek
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This Is SportsCenter: John Clayton Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Creative Director: Brandon Henderson, Stuart Jennings, Ian Reichenthal, Scott Vitrone Copywriter: Charles Hodges Art Director: Gary Van Dzura
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Tear away
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Brand: Foot Locker Agency: BBDO, New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Chief Creative Officer: David Lubars Creative Director: Chris Beresford-Hill, Dan Lucey, Jason Stefanik, Alex Taylor Copywriter: Alex Taylor Art Director: Jason Stefanik
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Mel the Milkbite Brand: Kraft Agency: Droga5, New York Industry: Food Media: TV & Cinema Market: United States
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Watch the video Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Scott Ginsberg Art Director: January Vernon
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How to Change Cars Forever Brand: Dodge Agency: Wieden+Kennedy, Portland Industry: Automotive & Services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Aaron Allen, Susan Hoffman, Joe Staples, Michael Tabtabai Copywriter: Justine Armour, Jared Elms, Matt Rivitz Art Director: Devin Gillespie, Tyler Magnussen Director: Christopher Riggert
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Slide Brand: Canal+ Agency: BETC, Paris Industry: Media & Publishing Media: TV & Cinema Published: Jun., 2012 Market: France Language: French
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Watch the video Executive Creative Director: Stéphane Xibérras Creative Director: Olivier Apers Copywriter: Antoine Lenoble Art Director: Ludovic Labayrade Director: Bart Timmer
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FedEx TV Campaign Brand: FedEx Agency: BBDO, New York Industry: Transport & Tourism Media: TV & Cinema Market: United States
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Watch the video Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill, Tom Kraemer Art Director: Dan Lucey Director: Tim Godsall
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It's Not Complicated Brand: AT&T Agency: BBDO, Atlanta Industry: Professional & Public services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Heather Gorman, David Lubars, Grant Smith, Jeff Spillane Copywriter: Carl Jannerfeldt, Jason Miller, Alex Taylor Art Director: Rory Odani, Jesse Snyder Director: Jorma Taccone, Brandon Trost
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Jess Time
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Brand: Google Agency: Google Creative Lab, New York
Creative Director: Google Creative Labs
Industry: Internet sites & Services Media: TV & Cinema Market: United States
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THE OFFER Brand: FedEx Agency: BBDO, New York Industry: Transport & Tourism Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Chris Beresford-Hill, Nick Klinkert, Tom Kraemer Copywriter: Chris Beresford-Hill, Tom Kraemer Art Director: Nick Klinkert Director: Jim Jenkins
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Little Caesars - Television :15 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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Land Rover Brand: Land Rover Agency: Y&R, New York Industry: Automotive & Services Media: TV & Cinema
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Watch the video Creative Director: Jim Elliott, Keenan Kerry Copywriter: Polkinghorne Elizabeth Art Director: Barreto Carlo Director: Back Joachim
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SPORTY GIRL Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall
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How to Change Cars Forever Brand: Dodge Agency: Wieden+Kennedy, Portland Industry: Automotive & Services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Aaron Allen, Susan Hoffman, Joe Staples, Michael Tabtabai Copywriter: Justine Armour, Jared Elms, Matt Rivitz Art Director: Devin Gillespie, Tyler Magnussen Director: Christopher Riggert
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FedEx TV Campaign Brand: FedEx Agency: BBDO, New York Industry: Transport & Tourism Media: TV & Cinema Market: United States
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Watch the video Creative Director: Greg Hahn, David Lubars, Mike Smith Copywriter: Chris Beresford-Hill, Tom Kraemer Art Director: Dan Lucey Director: Tim Godsall
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Little Caesars - Television :30 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Catering industry Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: TV & Cinema Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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Enjoy The Ride Brand: Old Milwaukee Beer Agency: Funny Or Die, Los Angeles
Watch the video Director: Jake Szymanski
Industry: Alcoholic drinks Media: TV & Cinema Market: United States
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Assassin's Creed III Rise Brand: Ubisoft Agency: Sid Lee, Paris Industry: Toys & Games Media: TV & Cinema Market: France
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Watch the video Creative Director: George Giampuranis, Sylvain Thirache Art Director: Jules Jolly Director: The Viking's Bjoern Ruehmann
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Dads in briefs
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Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Argentina Language: English
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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Juan Pablo Lufrano, Ariel Serkin Copywriter: Nicolas Diaco Art Director: Ezequiel De Luca, Muriel Rañi Director: Nico & Martin
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Get them dressed with a BGH air conditioner
Harden's Entourage
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Brand: Foot Locker Agency: BBDO, New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States
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Creative Director: Chris BeresfordHill, David Lubars, Dan Lucey Copywriter: Jessica Coulter Art Director: Matt Sorrell Director: Aaron Stoller
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Basket
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Brand: Geico Agency: The Martin Agency, Richmond Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Creative Director: Joe Alexander, Wade Alger, Steve Bassett, Sean Riley Copywriter: Ken Marcus Director: Wayne McClammy
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Little Caesars - Television :30 Campaign Brand: Little Caesars Agency: Barton F. Graf 9000, New York Industry: Catering industry Media: TV & Cinema Market: United States
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Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Harold Einstein
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It's Not Complicated Brand: AT&T Agency: BBDO, Atlanta Industry: Professional & Public services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Heather Gorman, David Lubars, Grant Smith, Jeff Spillane Copywriter: Carl Jannerfeldt, Jason Miller, Alex Taylor Art Director: Rory Odani, Jesse Snyder Director: Jorma Taccone, Brandon Trost
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Tide "Miracle Stain" Superbowl spot Brand: Tide Agency: Saatchi & Saatchi, New York Industry: House, Garden & Pets Media: TV & Cinema Market: United States
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Creative Director: Maru Kopelowicz, Daniela Vojta, Conway Williamson, Susan Young Copywriter: Luke Behrends Art Director: Keiji Ando, Jared Creason Director: Bryan Buckley
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Nothing Beats First Place Campaign Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Creative Director: Brandon Henderson, Stuart Jennings, Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Worse Than, Better Than Brand: DIRECTV Agency: Grey, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki
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High Maintenance Girl Brand: Axe/Lynx Agency: BBH, London Industry: House, Garden & Pets Media: Cyber Published: Feb., 2012 Market: United States Language: English
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Watch the video Creative Director: David Kolbusz Copywriter: David Kolbusz, Dan Morris, Simon Pearse Art Director: Charlene Chandrasekaran, Rob Ellis, Emmanuel Saint M'leux Director: Tim Godsall
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"Its Not Crazy It's Sports" Born Into It Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: TV & Cinema Market: United States
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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall
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FedEx Cup TV Campaign Brand: FedEx Agency: BBDO, New York Industry: Professional & Public services Media: TV & Cinema Market: United States Language: English
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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn, Mike Smith Creative Director: Gianfranco Arena, Peter Klain Director: Jim Jenkins
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Hamster
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Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Somniferous Brand: Piero Agency: DraftFCB, Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Market: Argentina
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Watch the video Creative Director: Javier Campopiano, Tony Waissmann Copywriter: Lucas Bongioanni, Horacio Sormani Art Director: Bruno Franchino Director: Tomas Coste
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EXPERIMENTAL ADVERTISING
GOLD PENCIL
My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium
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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier
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SILVER PENCIL
LEGO BUILDERS OF SOUND Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Ambient & Interactive Market: Germany
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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Oliver Palmer, Alexander Rehm Copywriter: Nicolas Becker, Lorenz Langgartner Art Director: Andreas Balog, Marijo Sanje
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MERIT
Faile, Art Series
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Brand: New York City Ballet Agency: DDB, New York Industry: Culture, Recreation & Sport Media: Promotion & Event Market: United States
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Chief Creative Officer: Matt Eastwood, Menno Kluin Executive Creative Director: Menno Kluin Creative Director: Sean Labounty Copywriter: Rodrigo de Castro Art Director: João Unzer Director: Alec Helm
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The Worst Breath in the World Brand: Tic Tac Agency: Ogilvy, Paris Industry: Beauty & Health Media: Promotion & Event Market: France
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Creative Director: Florian Bodet, Baptiste Clinet, Chris Garbutt, Nicolas Lautier, Frédéric Levron Copywriter: Charles-Henry Joyaut Art Director: Salomé Jestin
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She Runs
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Brand: Nike Agency: JOY. / Redfern Industry: Apparel, Clothing & Footwear Media: Promotion & Event
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Creative Director: Chad MacKenzie, Christy Peacock Copywriter: David Roberts Art Director: Tim Chenery Photography: Simon Harsent Director: Kiku Ohe
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Sprite Dunk Intensity Meter Brand: Sprite Agency: BBH, New York Industry: Non-alcoholic drinks Media: Promotion & Event Market: United States
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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Hugo Bierschenk, Dean Woodhouse Art Director: Hugo Bierschenk, Dean Woodhouse
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Tundra Endeavour Pull Brand: Toyota Agency: Saatchi & Saatchi, Torrance Industry: Automotive & Services Media: Promotion & Event Market: United States
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Watch the video Executive Creative Director: Erich Funke, Margaret Keene Creative Director: Chris Adams Copywriter: Graham McCann, Adam Wolinsky Art Director: Avery Oldfield, Verner Soler Director: Paul Bozymowski
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The Fountain of Electrolytenment Brand: Nestlé Agency: McCann Erickson, New York Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: United States
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Chief Creative Officer: Linus Karlsson Executive Creative Director: Andreas Dahlqvist, Craig Markus Creative Director: Daniel Kim, David Waraksa, Don Marshall Wilhelmi Copywriter: Don Marshall Wilhelmi Art Director: Design For Film, Danny Roberts, David Waraksa
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Tree Concert
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Brand: BUND (Friends of the Earth Germany) Agency: BBDO, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Chief Creative Officer: Wolfgang Schneider Creative Director: Jan Harbeck Copywriter: Lukas Liske Art Director: Daniel Schweinzer
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Stand Ins Brand: National Australia Bank Agency: BBDO, Melbourne Industry: Financial & Legal services Media: Promotion & Event Market: Australia
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Watch the video Creative Director: Ant Keogh, Rohan Lancaster, Tom Martin, James McGrath, Darren Pitt, Julian Schreiber Copywriter: Ben Keenan Art Director: Russel Fox Director: The Glue Society
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Call Girl Brand: Prime Television Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton
Industry: Media & Publishing Media: Radio Market: New Zealand
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DONATION GLASSES Brand: Pedigree Agency: BBDO, Auckland Industry: House, Garden & Pets Media: Promotion & Event Market: New Zealand
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Watch the video Creative Director: Levi Slavin Copywriter: Levi Slavin Art Director: Ross Mcgarva, Jae Morrison Director: Nic Finlayson
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CP3 Cut Through LA Brand: Jordan Agency: Wieden+Kennedy, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Lost Choir Brand: International Children's Fund Agency: Grey, Dusseldorf Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany
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Watch the video Creative Director: Neil Elliot, Mark Hendy Copywriter: Dominik Janning Art Director: Michael Kucharski Director: Tim Neiser
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Karaoke Breathalizer Brand: BAR AURORA & BOTECO FERRAZ Agency: Ogilvy, Sao Paulo Industry: Catering industry Media: Promotion & Event Market: Brazil
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Watch the video Creative Director: Rubens Filho, Claudio Lima, Anselmo Ramos, Fred Saldanha Copywriter: Beto Cocito Art Director: Diego Machado Director: Georgio Guerra Peixe
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Tweetbullets
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Brand: Memory and Tolerance Museum Agency: Ogilvy, Mexico City Industry: Public interest & Non-profit Media: Cyber Market: Mexico
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Creative Director: Iván González, Carlos Holcombe, José Montalvo, Miguel Angel Ruiz, Manuel Vega Copywriter: Ana Paola Noriega, Manuel Vega Art Director: Orlando García, Magali Grossi, Ana Méndez, Marco Quevedo
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Who Cares?
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Brand: Swedish Armed Forces Agency: DDB, Stockholm Industry: Professional & Public services Media: Promotion & Event Market: Sweden
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Creative Director: Magnus Jakobsson, Fredrik Simonsson Copywriter: Martin Lundgren, Jeff Salomonsson Art Director: Lisa Granberg, Daniel Mencak
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Mind Reader Brand: Febelfin Agency: Duval Guillaume, Antwerp Industry: Financial & Legal services Media: Promotion & Event Market: France
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Watch the video Creative Director: Katrien Hantson Copywriter: Ralf De Houwer Art Director: Jonas Caluwe Director: Tom Willems
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How to Share Smart - Insight Brand: Samsung Agency: Cheil, Seoul Industry: Electronics & Audio-Visual Media: Promotion & Event Market: South Africa
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Watch the video Creative Director: Hyewon Oh Copywriter: Myungpyo Eun, Hyunjung Park Art Director: Taejin Im, Hwaseok Jang, Hayean Kim Director: John S. Park
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Smoking Kid
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Brand: Thai Health Promotion Foundation Agency: Ogilvy, Bangkok Industry: Public interest & Non-profit Media: Promotion & Event Market: Thailand
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Creative Director: Taewit Jariyanukulpan, Prasert Vijitpawan Copywriter: Taewit Jariyanukulpan, Denchai Kheereerak, Kris Garford Spindler Art Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Asawin Tejasakulsin Director: Kittithat Tangsirikit
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INNOVATION IN ADVERTISING
GOLD PENCIL
HELP I WANT TO SAVE A LIFE Brand: Help Remedies Agency: Droga5, New York Industry: Public interest & Non-profit Media: Direct Market Market: United States
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Creative Director: Nathan Frank Copywriter: Paul Caiozzo, Graham Douglas, Nathan Frank, Alberto Portas Martagon Art Director: Alfredo Adan Roses Director: Jason Jones
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SILVER PENCIL
Muscle Music Brand: Old Spice Agency: Wieden+Kennedy Industry: Beauty & Health Media: Cyber Market: United States
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Chief Creative Officer: Dan Wieden Executive Creative Director: Susan Hoffman, Joe Staples Creative Director: Craig Allen, Jason Bagley Copywriter: Andy Laugenour Art Director: Max Stinson Director: Tom Kuntz
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Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Promotion & Event Market: Peru
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Watch the video Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio
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MERIT
Beggar Broadcast Brand: One School At A Time Agency: Joe Public Industry: Public interest & Non-profit Media: Promotion & Event
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Watch the video Creative Director: Xolisa Dyeshana, Pepe Marais Copywriter: Freda Raubenheimer, Jeanine Vermaak
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The New Possible
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Brand: AT&T Agency: BBDO, New York Industry: Professional & Public services Media: TV & Cinema Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Greg Hahn Creative Director: Dirk Greene Copywriter: Mark Anderson Art Director: Danny Adrain Director: Ellen Kuras
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Mobile Medic
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Brand: Australian Defence Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia
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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey
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The Ice Record Project Brand: Shout Out Louds Agency: TBWA, Stockholm Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Sweden
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Watch the video Creative Director: Kalle Widgren Art Director: Martin Baude, Alexander Fredlund, Andre Persson
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Berora Brand: IKEA Agency: SMFB, Oslo
Watch the video Art Director: Hans Magne Ekre, Alexander Gjersoe
Industry: House, Garden & Pets Media: Promotion & Event Market: Norway
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Project Re: Brief Brand: Google Agency: Grow Interactive, Norfolk
Watch the video Executive Creative Director: Howie Cohen, Harvey Gabor, Amil Gargano, Paula Green, Bob Pasqualina
Industry: Internet sites & Services Media: Cyber Market: United States
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Nike+ FuelBand
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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison
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THE BLUEMOTION LABEL Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Promotion & Event Market: South Africa
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Watch the video Executive Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather
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RECIPE RECEIPT Brand: Hellmann's Agency: Ogilvy, Sao Paulo Industry: Food Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho, Eduardo Marques Copywriter: Claudio Lima, Ricardo Lins, Eduardo Marques Art Director: Raphael Lucone, Guilherme Nobrega, Rafael Rizuto Director: Georgia Guerra Peixe, Giuliano Saade
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OMOTE 3D
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Brand: OMOTE 3D SHASHIN KAN Agency: Party, Tokyo Industry: Professional & Public services Media: Miscellaneous Market: Japan
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Creative Director: PARTY, Naoki Ito Art Director: Naoki Ito Director: Daisuke Nakamura, Seiichi Saito, Qanta Shimizu
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INTEGRATED BRANDING
GOLD PENCIL
Dumb Ways to Die
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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia
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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron
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THE WHOLE PICTURE Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Promotion & Event Published: Jan., 2012 Market: United Kingdom Language: English
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Watch the video Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst
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Driving Dogs Brand: SPCA Agency: DraftFCB, Auckland
Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok
Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand
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My blood is red and black Brand: Hemoba Foundation Agency: Leo Burnett, Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil
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Watch the video Chief Creative Officer: Marcelo Reis Creative Director: Guilherme Jahara, Rodrigo Jatene, Marcelo Reis Copywriter: Joáo Caetano Brasil, Erick Mendonça Art Director: Rodolfo Fernandes, Guilherme Jahara, Alexandre Pagano Photography: Vetor Zero, Brasileira Filmes, Gabriel Teixeira Director: Bia Flecha, Fernando Sanches
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Nike+ FuelBand
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Brand: Nike Agency: R/GA, New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Tara Greer Creative Director: Keith Byrne, Cesar Marchetti, Gaurabh Mathure, Kirill Yeretsky Art Director: Ray Sison
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SILVER PENCIL
A Long Day of Childhood Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: TV & Cinema Market: United States
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Watch the video Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller
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Hashtag Killer Case Brand: WaterIsLife.com Agency: DDB, New York Industry: Public interest & Non-profit Media: Cyber Market: United States
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Watch the video Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Copywriter: Frank Cartagena Art Director: Sam Shepherd Director: Alec Helm
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BRONZE PENCIL
Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Day One Brand: Prudential Agency: Droga5, New York Industry: Financial & Legal services Media: TV & Cinema Market: United States
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Watch the video Creative Director: Kevin Brady, David Droga, Ted Royer, Nik Studzinski Copywriter: Ray Del Savio, Ant White Art Director: Jerry Hoak, Karen Land Short Photography: Paul McGeiver Director: Everynone
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Operation Bethlehem Brand: Colombian Ministry of Defence Agency: Lowe, Bogota Industry: Professional & Public services Media: Promotion & Event Market: Colombia
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Watch the video Creative Director: Jaime Duque, Gustavo Marioni, Jose Miguel Sokoloff Copywriter: Daniel Baloco, Silvia Forero, Mario Lagos, Sergio Leon, Pablo Zuloaga Art Director: Daniel Delgado, Juan Romero, Duvan Villegas
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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Greatness Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards
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MERIT
Pardon Me Brand: Grey Poupon Agency: CP+B, Boulder Industry: Food Media: Promotion & Event Market: United States
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Watch the video Creative Director: Robin Fitzgerald, Jason Gaboriau, Cameron Harris, Mike Kohlbecker, Tom Markham, Rob Reilly, Alexandra Sann Copywriter: Rachel Carlson, Chelsea O'Brien, Jamie Toal Art Director: Tushar Date, Mary Dauterman, Patricia Ortiz Director: Hungry Man, Bryan Buckley
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Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: Promotion & Event Market: United States
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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge
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No One Deserves To Die Brand: Lung Cancer Alliance Agency: Laughlin Constable, Milwaukee Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
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Watch the video Creative Director: Michael Jeary, Denise Kohnke, Rich Kohnke, Brett Lakanen, Pat Laughlin, Megan Madsen Copywriter: Denise Kohnke, Pat Laughlin Art Director: Rich Kohnke, Brett Lakanen Photography: David Lindsey Wade, Lyndon Wade
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BHF - Mini Vinnie
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Brand: British Heart Foundation (BHF) Agency: Grey, London Industry: Public interest & Non-profit Media: Promotion & Event Market: United Kingdom
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Executive Creative Director: Nils Leonard, Seb Royce Creative Director: Vicki Maguire, Jonathan Marlow Copywriter: Kat Clapham Art Director: Vicki Maguire, Jonathan Marlow Director: Mark Jenkinson, Wayne McClammy
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Stand Ins Brand: National Australia Bank Agency: BBDO, Melbourne Industry: Financial & Legal services Media: Promotion & Event Market: Australia
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Watch the video Creative Director: Ant Keogh, Rohan Lancaster, Tom Martin, James McGrath, Darren Pitt, Julian Schreiber Copywriter: Ben Keenan Art Director: Russel Fox Director: The Glue Society
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I Will If You Will Brand: Earth Hour Agency: Leo Burnett, Chicago Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
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Watch the video Creative Director: Jay Benjamin, Nuno Ferreira, Guybrush Taylor, Ryan Wagman Copywriter: Jake Bogoch Art Director: Jeremy Adams, Brian Strobach Photography: David Weinstein Director: Xander
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ParaNorman
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Brand: Laika Agency: Wieden+Kennedy, Portland Industry: Professional & Public services Media: Promotion & Event Market: United States
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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Hal Curtis, Jeff Gillette Copywriter: Nathan Goldberg Art Director: Mike Giepert, Ciao Lazzuri, David Neevel
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Project Imagination Brand: Canon Agency: Grey, New York Industry: Electronics & Audio-Visual Media: Promotion & Event Market: United States
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Watch the video Chief Creative Officer: Tor Myhren Executive Creative Director: Ari Halper, Steve Krauss Creative Director: David Cuccinello, Stu Mair
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THE WINTER ADJUSTED BEAR Brand: Volkswagen Agency: DDB, Stockholm Industry: Automotive & Services Media: Promotion & Event Market: Sweden Language: English
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Creative Director: Magnus Jakobsson, Fredrik Simonsson Copywriter: Stefan Gustafsson, Martin Lindestaf, Martin Lundgren Art Director: Simon Higby, Gustav Holm Photography: Agent Molly, Erik Hagman Director: Agent Molly, Erik Hagman
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American Red Cross Stories Project Integrated Campaign Brand: Red Cross Agency: BBDO, New York Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
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Creative Director: Linda Honan, David Lubars Copywriter: Kim Devall, Iain Nevill Art Director: Julia Blackburn Photography: Billy Siegrist
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Obama for America For All Campaign Brand: Obama For America Agency: SS+K, New York Industry: Corporate self-promo Media: Promotion & Event Market: United States
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Creative Director: Bobby Hershfield Copywriter: Alonso Davila, Nathan Phillips Art Director: Ty Baker, Sherman Winfield Director: David Gordon Green, Nathan Phillips
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I HAVE ALREADY DIED. Brand: Als Foundation Netherlands Agency: Publicis, Amsterdam Industry: Public interest & Non-profit Media: Promotion & Event Market: Netherlands
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Watch the video Executive Creative Director: Marcel Hartog, Jeroen van Zwam Copywriter: Marcel Hartog Art Director: Jeroen van Zwam Photography: Lukas Göbel Director: Olaf Van Gerwen
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Frank's Kayak
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Brand: Kayak.com Agency: Barton F. Graf 9000, New York
Creative Director: Gerry Graf, Eric Kallman Copywriter: Danny Gonzalez, Brian Moore
Industry: Transport & Tourism Media: Promotion & Event Market: United States
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No Bollocks Brand: Newcastle Brown Ale Agency: Droga5, New York
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Industry: Alcoholic drinks Media: Promotion & Event Market: United States
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Romanians are smart Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Market: Romania
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Watch the video Creative Director: Adrian Botan, Catalin Dobre, Dinu Panescu Copywriter: Sebastian Olar Art Director: Arpad Rezi
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Every Beat Matters Integrated Campaign Brand: Save the Children Agency: BBDO, New York Industry: Public interest & Non-profit Media: Promotion & Event Market: United States
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Chief Creative Officer: David Lubars Executive Creative Director: Toygar Bazarkaya Creative Director: Paul Vinod Copywriter: David Martin Art Director: Quoc Doan, James Kuczynski Director: The Fines
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SORRY ABOUT THE TWIGS, FOLKS Brand: Monteith's Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Promotion & Event Market: New Zealand
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Copywriter: Simon Vicars Art Director: James Tucker Photography: Steven Boniface, Simon Harper
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IMMORTAL FANS
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Brand: Sport Club do Recife Agency: Ogilvy, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil
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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Paco Conde Art Director: Joáo Coutinho
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TRADE
SILVER PENCIL
Mad Men Brand: Newsweek Agency: Hill Holliday, Boston Industry: Media & Publishing Media: Print Market: United States
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Creative Director: Lance Jensen Copywriter: Tim Cawley, Lance Jensen Art Director: Kevin Daley Photography: Art Streiber
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MERIT
Injection Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain
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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso
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GE Works Brand: GE - General Electric Agency: BBDO, Sydney Industry: Industrial & Agricultural Media: Print Market: Australia
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Creative Director: Rebecca Carrasco, Paul Nagy Copywriter: Josh Braithwaite Art Director: Sebastian Vizor
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