SS2017

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— SPRING / SUMMER 2017 —

— VOSS — NORWAY —

— W W W.WENORWEGIANS.COM —

— A CONTEMPOR ARY TAKE ON WOOL —


— K AROLINE: K AIEN DRESS, BWHITE/NAV Y K AIEN SCARF, NAV Y/GR AY —

— FRONT COVER — NATALIE: SEGLAR LONG DRESS, NAV Y CHRIS: K AIEN CREWNECK TEE, B WHITE — BACK COVER — CHRIS: K AIEN CREWNECK TEE, B WHITE — LIFESTYLE IMAGES MODELS — NATALIE – REBEL MODELS CHRIS – REBEL MODELS — LIFESTYLE IMAGES PHOTOGR APHY — VIRRE DAHL — PRODUCT IMAGES MODELS — KRISTINA ANDREA ØDVEN, JULIAN STOCKER, COSTAS NILSEN, JØRUND KVÅLE — PRODUCT IMAGES PHOTOGR APHY — FINN BURROWS — DESIGN — PAPERPLANE ­

— THANKS TO — K AIBOSH FOR SUNGLASSES ­— ALL RIGHTS RESERVED © WE NORWEGIANS 2016 2

WE NORWEGIANS

SPRING / SUMMER 2017


— CHRIS: BASETWO COLBLOCK CREWNECK, OLTREMARE —

2017 SPRING / SUMMER

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— NATALIE: SEGLAR DRESS, HIGH RISK RED —

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WE NORWEGIANS

SPRING / SUMMER 2017


— WE NORWEGIANS —

SPRING / SUMMER 2017 — Norway has a long and proud history as seafarers as the country has a very long coastline. We spend a lot of time by the sea and the fjords – sailing, fishing, kayaking and swimming. We love to spend time outdoors in the long, light summer nights. The light merino wool fabrics are great for any summer activity as they are breathable and dry. Perfect for packing in your vacation wardrobe as wool does not wrinkle easily nor need to be washed often. The colors for the Spring/Summer 17 Collection take inspiration from nature and water. The blue – ocean and fjords that reflect the blue sky in sunny weather. The grey – neutral colors in the misty mountains and fjords on cloudy days – which are still beautiful and magical. — TOVE GRANE

2017 SPRING / SUMMER

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— CHRIS: K AIEN V-NECK TEE, ZINFANDEL / BJØRKE PANTS, JEANSBLUE —

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WE NORWEGIANS

SPRING / SUMMER 2017


— NATALIE: SEGLAR LONG DRESS, NAV Y —

2017 SPRING / SUMMER

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— NATALIE: BAOUT JACKET, BWHITE / BAOUT HENLEY, BWHITE / BASETWO PANTS, JEANSBLUE —

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——

SPRING / SUMMER 2017


— WE NORWEGIANS —

2017 SPRING / SUMMER

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— WOMEN —

N o 1231

BASEONE TEE 100% SUPERFINE MERINO WOOL B WHITE

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

PALOMA

HIGH RISK RED

BWHITE – HIGH RISK RED – PALOMA – NAV Y – BLACK

10

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

NAV Y

BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

11


— WOMEN —

N o 1146

BASEONE CAPPED SLEEVE 100% SUPERFINE MERINO WOOL B WHITE

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

PALOMA

HIGH RISK RED

BWHITE – HIGH RISK RED – PALOMA – NAV Y – BLACK

12

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

NAV Y

BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

13


— WOMEN —

NAV Y

HIGH RISK RED

N o 1234

KAIEN BOYFRIEND TEE 100% SUPERFINE MERINO WOOL B WHITE

17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

B WHITE – HIGH RISK RED – NAV Y

14

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1251

SVABERG TEE BUTTERCUP

100% SUPERFINE MERINO WOOL 17. 2 MICRON ITALIAN YARN SINGLE JERSEY – DIP DYED MACHINE WASHABLE MADE IN EUROPE

NAV Y

HIGH RISK RED

BUTTERCUP – HIGH RISK RED – NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

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— WOMEN —

N o 1244

FJORD TEE 98% SUPERFINE MERINO WOOL 2% LYCR A BLACK

17, 2 MICRON ITALIAN YARN PIQUE MACHINE WASHABLE MADE IN EUROPE

NAV Y – BLACK – B WHITE

NAV Y

B WHITE

16

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1159

KAIEN TEE 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

NAV Y

B WHITE

B WHITE – NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

17


— WOMEN —

N o 1059

BASEONE SINGLET 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

B WHITE – HIGH RISK RED – NAV Y – BLACK

B WHITE

HIGH RISK RED

18

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

NAV Y

BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

19


NAV Y

B WHITE

— WOMEN —

N o 1239

KAIEN TANK TOP 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

B WHITE – NAV Y

20

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

2017 SPRING / SUMMER

WE NORWEGIANS

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— WOMEN —

N o 1113

FJORD POLO 98% SUPERFINE MERINO WOOL 2% LYCR A 17, 2 MICRON ITALIAN YARN PIQUE MACHINE WASHABLE MADE IN EUROPE

B WHITE – HIGH RISK RED – NAV Y – BLACK

22

WE NORWEGIANS

SPRING / SUMMER 2017


BLACK

HIGH RISK RED

NAV Y

B WHITE

— WOMEN —

2017 SPRING / SUMMER

WE NORWEGIANS

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— WOMEN —

N o 1094

SEGLAR POLO 98% SUPERFINE MERINO WOOL 2% LYCR A 17. 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y – HIGH RISK RED

NAV Y

HIGH RISK RED

24

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1149

BASEONE OVERSIZED TOP 100% SUPERFINE MERINO WOOL NAV Y

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK

PALOMA

PALOMA – NAV Y – BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

25


— WOMEN —

N o 1150

BASEONE LONGSLEEVE TOP 100% SUPERFINE MERINO WOOL NAV Y

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK

PALOMA

PALOMA – NAV Y – BLACK

26

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1154

SEGLAR TOP 98% SUPERFINE MERINO WOOL 17. 2 MICRON 2% LYCR A ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y – HIGH RISK RED

NAV Y

HIGH RISK RED

2017 SPRING / SUMMER

WE NORWEGIANS

27


— WOMEN —

N o 1232

BASEONE LONGDRESS 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

NAV Y

NAV Y – BLACK

28

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

29


BLACK

— WOMEN —

30

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

HIGH RISK RED

N o 1250

BASEONE JUMPSUIT 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK – HIGH RISK RED

2017 SPRING / SUMMER

WE NORWEGIANS

31


— WOMEN —

BLACK

32

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1096

BASEONE ROMPER 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

33


— WOMEN —

HIGH RISK RED

N o 1160

KAIEN DRESS 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

HIGH RISK RED – NAV Y

34

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

NAV Y

2017 SPRING / SUMMER

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35


HIGH RISK RED

— WOMEN —

36

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1095

SEGLAR DRESS 98% SUPERFINE MERINO WOOL 2% LYCR A 17, 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

HIGH RISK RED – NAV Y

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

37


NAV Y

— WOMEN —

38

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1235

SEGLAR LONG DRESS 98% SUPERFINE MERINO WOOL 2% LYCR A 17. 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

39


NAV Y

— WOMEN —

40

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1114

FJORD DRESS 98% SUPERFINE MERINO WOOL 2% LYCR A BLACK

17, 2 MICRON ITALIAN YARN PIQUE MACHINE WASHABLE MADE IN EUROPE

NAV Y – BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

41


— WOMEN —

N o 1142 No X X X X X X X X

STYLENAVN

BASEONE SHORTS 100% SUPERFINE MERINO WOOL

STOFFSTOFFSTOFFSTOFFSTOFF GARNGARNGARNGARN TEKNIKKTEKNIKKTEKNIKKTEKNIKK VASKVASKVASKVASKVASK PRODUSERTPRODUSERTPRODUSERTPRODUSERT

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

NAV Y – BLACK

NAV —Y

BLACK

42

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1233

BASEONE CULOTTES 100% SUPERFINE MERINO WOOL HIGH RISK RED

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

HIGH RISK RED – NAV Y – BLACK

NAV Y

BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

43


— WOMEN —

N o 1140

BASEONE PANTS 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK

PEWTER

PEWTER – NAV Y – BLACK

44

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

45


— WOMEN —

BLACK

GREY M

N o 1078

BASETWO PANT 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

JEANSBLUE – GREYM – BLACK

46

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

JEANSBLUE

2017 SPRING / SUMMER

WE NORWEGIANS

47


NAV Y

— WOMEN —

48

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1241

SEGLAR PANTS 98% SUPERFINE MERINO WOOL 2% LYCR A 17. 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

49


— WOMEN —

N o 1240

SEGLAR SKIRT 98% SUPERFINE MERINO WOOL 2% LYCR A 17. 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y

50

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

51


— WOMEN —

N o 1093

BAOUT HOODIE 100% FINE MERINO WOOL

B WHITE

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

B WHITE

N o 1246

BAOUT SWEATER 100% FINE MERINO WOOL B WHITE

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

B WHITE

52

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1131

BAOUT HENLEY 100% FINE MERINO WOOL B WHITE

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

B WHITE

2017 SPRING / SUMMER

WE NORWEGIANS

53


— WOMEN —

N o125 3

FJÆRA HENLEY 100% FINE MERINO WOOL NAV Y

19,5 MICRON ITALIAN YARN JACQUARD KNIT – DIP DYED MACHINE WASHABLE MADE IN EUROPE

BUTTERCUP

HIGH RISK RED —

BUTTERCUP – HIGH RISK RED – NAV Y

54

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1079

BASETWO CREWNECK 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

CALCE

JEANSBLUE

JEANSBLUE – CALCE

2017 SPRING / SUMMER

WE NORWEGIANS

55


— WOMEN —

BUTTERCUP

HIGH RISK RED

N o 1249

FLORA SWEATER 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BUTTERCUP – HIGH RISK RED

56

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1237

BASETWO COLOURBLOCK CREWNECK HIGH RISK RED

100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

HIGH RISK RED – BUTTERCUP – NAV Y

NAV Y

BUTTERCUP

WE NORWEGIANS


— WOMEN —

58

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1205

BASE TWO HOODIE UNISEX 100% FINE MERINO WOOL GREY M

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

OLTREMARE – JEANSBLUE – GREY M

JEANSBLUE

OLTREMARE

WE NORWEGIANS


— WOMEN —

N o 1065

BAOUT JACKET 100% FINE MERINO WOOL B WHITE

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

B WHITE

60

WE NORWEGIANS

SPRING / SUMMER 2017


— WOMEN —

N o 1084

BASETWO JACKETS 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – CALCE

NAV Y

CALCE

2017 SPRING / SUMMER

WE NORWEGIANS

61


— CHRIS: K AIEN CREWNECK TEE, BWHITE —

62

WE NORWEGIANS

2015


— WE NORWEGIANS —

2015

WE NORWEGIANS

63


— MEN —

N o 105 3

BASEONE TEE 100% SUPERFINE MERINO WOOL NAV Y

17, 2 MICRON ITALIAN YARN ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

GREY M

PEWTER

NAV Y – PEWTER – GREY M – HIGH RISK RED – BLACK

64

WE NORWEGIANS

SPRING / SUMMER 2017


BLACK

HIGH RISK RED

— MEN —

2017 SPRING / SUMMER

WE NORWEGIANS

65


GREY M

— MEN —

66

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1055

BASEONE TEE V- NECK 100% SUPERFINE MERINO WOOL NAV Y

17, 2 MICRON ITALIAN YARN ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK

HIGH RISK RED

NAV Y – GREY M – HIGH RISK RED – BLACK

2017 SPRING / SUMMER

WE NORWEGIANS

67


— MEN —

N o 1176

VOSS TEE 100% SUPERFINE MERINO WOOL GREY M

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

GREY M – NAV Y

68

WE NORWEGIANS

SPRING / SUMMER 2017


NAV Y

HIGH RISK RED

— MEN —

N o 1230

WE NORWEGIANS TEE 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

NAV Y – HIGH RISK RED

2017 SPRING / SUMMER

WE NORWEGIANS

69


— MEN —

N o 1157

KAIEN CREW NECK TEE ZINFANDEL/NAV Y

100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

ZINFANDEL/NAV Y – NAV Y/GREY – WHITE/NAV Y

NAV Y/GREY

WHITE/NAV Y

70

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

NAV Y/GREY

WHITE/NAV Y

N o 1158

KAIEN V-NECK TEE ZINFANDEL/NAV Y

100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

ZINFANDEL/NAV Y – NAV Y/GREY – WHITE/NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

71


NAV Y

ZINFANDEL

— MEN —

N o 1257

SEGLAR TEE 98% SUPER FINE MERINO WOOL 2% LYCR A 17, 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

ZINFANDEL – NAV Y

72

WE NORWEGIANS

SPRING / SUMMER 2017


NAV Y

BLACK

— MEN —

N o 1252

SVABERG TEE 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE – DIP DYED MACHINE WASHABLE MADE IN EUROPE

BLACK – NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

73


— MEN —

WHITE

BLACK

N o 1147

UNDER TEE CREW NECK 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

WHITE – BLACK

74

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1148

UNDER TEE V-NECK 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

75


— MEN —

N o 1227

BASE ONE POLO 100% SUPERFINE MERINO WOOL BLACK

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY M – BLACK

NAV Y

GREY M

76

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

2017 SPRING / SUMMER

WE NORWEGIANS

77


— MEN —

N o 1258

KAIEN POLO 100% SUPERFINE MERINO WOOL WHITE/NAV Y

17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y/GREY – WHITE/NAV Y – ZINFANDEL/NAV Y

NAV Y/GREY

ZINFANDEL/NAV Y

78

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1256

SEGLAR POLO 98% SUPERFINE MERINO WOOL 2% LYCR A 17, 2 MICRON ITALIAN YARN PIQUE – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

ZINFANDEL – NAV Y

NAV Y

ZINFANDEL

2017 SPRING / SUMMER

WE NORWEGIANS

79


— MEN —

NAV Y

ZINFANDEL

BLACK

GREY M

80

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1115

FJORD POLO 98% SUPERFINE MERINO WOOL 2% LYCR A 17, 2 MICRON ITALIAN YARN PIQUE MACHINE WASHABLE MADE IN EUROPE

ZINFANDEL – NAV Y – BLACK – GREY M

2017 SPRING / SUMMER

WE NORWEGIANS

81


— MEN —

N o 1261

BASE ONE HENLEY 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

BLACK – GREY M – NAV Y

BLACK

GREY M

82

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

83


— MEN —

CALCE

JEANSBLUE

GREY M

OLTR AMARE

84

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1086

BASETWO CREWNECK 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

OLTR AMARE – JEANSBLUE – GREY M – CALCE

2017 SPRING / SUMMER

WE NORWEGIANS

85


CALCE

JEANSBLUE

GREY M

OLTR AMARE

— MEN —

86

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1155

BASETWO V-NECK SWEATER 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

OLTR AMARE – JEANSBLUE– GREY M – CALCE

2017 SPRING / SUMMER

WE NORWEGIANS

87


— MEN —

N o 1130

BASETWO COLORBLOCK CREW NECK OLTREMARE

100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y

ZINFANDEL

OLTREMARE – ZINFANDEL – NAV Y

88

WE NORWEGIANS

SPRING / SUMMER 2017


NAV Y

OLTREMARE

— MEN —

N o 1247

BASETWO COLORBLOCK 1/2 ZIP 100% FINE MERINO WOOL 19,5 MICRON ITALIAN YARN ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

OLTREMARE – NAV Y

2017 SPRING / SUMMER

WE NORWEGIANS

89


— MEN —

N o 1205

BASE TWO HOODIE 100% FINE MERINO WOOL OLTREMARE

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

GREY M

JEANSBLUE

OLTREMARE – JEANSBLUE – GREY M

90

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1260

BASETWO COLORBLOCK HOODIE 100% FINE MERINO WOOL NAV Y

19,5 MICRON ITALIAN YARN ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

ZINFANDEL

OLTREMARE

NAV Y – OLTREMARE – ZINFANDEL

2017 SPRING / SUMMER

WE NORWEGIANS

91


— MEN —

N o 1093

BAOUT HOODIE 100% FINE MERINO WOOL B WHITE

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

B WHITE

92

WE NORWEGIANS

SPRING / SUMMER 2017


— MEN —

N o 1167

BJÖRKE PANTS 100% FINE MERINO WOOL BLACK

19,5 MICRON ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK – GREY M – JEANSBLUE

GREY M

JEANSBLUE

2017 SPRING / SUMMER

WE NORWEGIANS

93


— NATALIE: K AIEN TANK TOP, B WHITE /—TEKST BASEONE—SHORTS, NAV Y / K AIEN SCARF, NAV Y —


— WE NORWEGIANS —


— SCARVES —

N o 1166

KAIEN SCARF 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE JERSEY – YARN DYED STRIPES MACHINE WASHABLE MADE IN EUROPE

NAV Y

HIGH RISK RED

B WHITE – HIGH RISK RED – NAV Y

96

WE NORWEGIANS

SPRING / SUMMER 2017


— SCARVES —

B WHITE

2017 SPRING / SUMMER

WE NORWEGIANS

97


— SCARVES —

N o 1262

SVABERG SCARF 100% SUPERFINE MERINO WOOL 17, 2 MICRON ITALIAN YARN SINGLE – DIP DYED MACHINE WASHABLE MADE IN EUROPE

NAV Y

BUTTERCUP

BUTTERCUP – NAV Y

98

WE NORWEGIANS

SPRING / SUMMER 2017


— SCARVES —

N o 1263

ULL-ER-GULL SCARF 100% SUPERFINE MERINO WOOL PEWTER

17, 2 MICRON ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

PEWTER

2017 SPRING / SUMMER

WE NORWEGIANS

99


— WE NORWEGIANS —

100

WE NORWEGIANS

SPRING / SUMMER 2017


— WOOL —

COMFORT — Wool can easily absorb up to 30% of its own weight in moisture without feeling damp or clammy. It wicks moisture away from the body, keeping you warm without feeling wet. Wool functions as a temperature regulator, protecting the body in both cold and warm conditions. To a certain degree, wool is considered water repellent. Light rain, snow and small spills will stay on the surface or run off the fabric. WEARABILITY — Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet. Wool is self-extinguishing; if exposed to flames, it chars or smolders. Good to know if you get too close to the campfire! MERINO WOOL — The Merino is an economically influential breed of sheep prized for its wool. The breed is originally from Turkey and central Spain (Castille), and its wool was highly valued already in the Middle Ages. Today, Merinos are still regarded as having some of the finest and softest wool of any sheep. Merino wool is finely crimped and soft. Merino needs to be shorn at least once a year because their wool does not stop growing. If the coat is allowed to grow, it can cause heat stress, mobility issues, and blindness. — Merino is excellent at regulating body temperature, especially when worn against the skin. The wool provides some warmth, without overheating the wearer. It draws moisture (sweat) away from the skin, a phenomenon known as wicking. The fabric is slightly moisture repellent (keratin fibers are hydrophobic at one end and hydrophilic at the other), allowing the user to avoid the feeling of wetness. Like cotton, wool absorbs water (up to 1/3 its weight), but, unlike cotton, wool retains warmth when wet, thus helping wearers avoid hypothermia after strenuous workouts (climbs) or weather events. Like most wools, merino contains lanolin, which has antibacterial properties. Merino is one of the softest types of wool available, due to finer fibers and smaller scales. Merino has an excellent warmth-to-weight ratio compared to other wools, in part because the smaller fibers have microscopic cortices of dead air, trapping body heat similar to the way a sleeping bag warms its occupant.

2017 SPRING / SUMMER

MICRON — On our web site, you will see that each garment has some information about what microns (micrometer) the wool yarns are made of. Micron is the measurement used to express the diameter of a wool fiber. 1 micron = 1 millionth of a meter. The lower microns are the finer fibers. Merino wool can have as low as 10 microns, but that is quite rare. Merino wool is generally less than 24 micron. Merino wool qualities that are less than 21.5 micron will feel comfortable and soft on your skin, and they will not feel itchy. We Norwegians use yarns with 17.5 – 21.5 micron.

To a certain degree, wool is considered water repellent. Light rain, snow and small spills will stay on the surface or run off the fabric.

Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.

Did you know that wool is self-extinguishing; if exposed to flames, it chars or s molders. Good to know if you get too close to the campfire!

WE NORWEGIANS

101


— 2017 —

— VOSS — NORWAY —

— DESIGN BY PAPERPLANE —

WE NORWEGIANS — BANKSMIDJA — STALLGATA 6–8 — N-5700 VOSS, NORWAY WE NORWEGIANS NORTH AMERICA INC — 47 MAPLE STREET — SUITE 312 — BURLINGTON — VT 05401 USA CUSTOMERSERVICE@WENORWEGIANS.COM — W W W.WENORWEGIANS.COM —


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