— SPRING / SUMMER 2018 —
— VOSS — NORWAY —
— W W W.WENORWEGIANS.COM —
— A CONTEMPOR ARY TAKE ON WOOL —
SPRING / SUMMER 2018
— INTRODUCTION —
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WE NORWEGIANS
SPRING / SUMMER 2018
— INTRODUCTION —
A CONTEMPORARY TAKE ON WOOL — We Norwegians is an apparel company based in Voss, Norway, with focus on the design and manufacture of premium wool products. As newborns, Norwegians are wrapped in soft wool blankets and continue to wear wool as they grow up – all year round. The idea behind W e Norwegians is to take the natural benefits that wool has and incorporate them into functional contemporary design, that can be dressed up or worn casually.
N Voss, Norway 60°42´09´N 06°25´23´E
W
E
S
DESIGN PHILOSOPHY — A timeless and direct reflection of who Norwegians are and our heritage. A mix of modern basics and traditional knitting patterns with a contemporary twist.
THE DESIGNER — The founder and designer of We Norwegians is Tove Grane. She graduated from Esmod Oslo in 1996, and has worked in the fashion industry ever since. With years of experience and knowledge, she decided to bring her love for wool, sustainability and Norwegian knits together with contemporary design, to create the label We Norwegians. After careful planning and sourcing of the best suppliers and yarns, the brand was launched in October 2014.
2018 SPRING / SUMMER
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— THE COLLECTION —
THE OCEAN HAS NO BORDERS — WE LIVE IN ONE WORLD
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WE NORWEGIANS
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— THE COLLECTION —
A REFLECTION OF OUR TIME — We Norwegians Spring/Summer 2018 Collection
Fashion is a microcosm of so many things; how politics affects culture and vice versa. Fashion tells the story of the generation of its time. I don’t have the cure for world peace, but I believe that we can all do something to make the world better. When I decided to start my own brand, I wanted to make a difference. Fashion is the third most polluting industry in the world, after oil and agriculture. Textile manufacturers use complicated chemical and industrial processes to make clothing materials. We Norwegians is about staying true to what we believe is good. We manufacture in safe environments, making fabrics that are produced under strict EU regulations, which is why everything we make, is made in Europe. We might as well to contribute to a clean planet by making clothes that don’t mess up nature in the first place. Be kind to the planet – wear wool.
Tread with care and be aware of the threads that make up the clothes you wear.
TOVE GRANE — Designer and Founder of We Norwegians
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— XXXX —
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WE NORWEGIANS
SPRING / SUMMER 2018
2017 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
CAPTAIN’S BLUE
N o 1341
SOMMER TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 — 17.5 MIC
BLACK
TUNDR A
TUNDR A — TROPICAL — CAPTAIN’S BLUE — BLACK
10
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
TROPICAL
2018 SPRING / SUMMER
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BLACK
TROPICAL
— WOMEN —
N o 1310
SOMMER RUFFLE BLOUSE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 — 17.5 MIC TROPICAL — BLACK
12
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
N o 1344
NO BORDERS RUFFLE BLOUSE NM 1/60 — SINGLE JERSEY — PRINTED — 140 GR/M 2 — 17.5 MIC
TUNDR A
CAPTAIN’S BLUE
CAPTAIN’S BLUE — TUNDR A
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o 1313 TUNDR A
SOMMER BOYFRIEND TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 — 17.5 MIC
BLACK
TROPICAL
TUNDR A — TROPICAL — BLACK
14
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
N o 1317
SOMMER MESSAGE TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 — 17.5 MIC
TUNDR A
TROPICAL
TUNDR A — TROPICAL
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o 1251 TROPICAL
SVABERG TEE NM 1/60 — SINGLE JERSEY — DIP DYED 140 GR/M 2 — 17.5 MIC TROPICAL — NAV Y — TUNDR A
NAV Y
TUNDR A
16
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
N o 1358
FLORA HOODIE NM 1/48 — 3-THREAD JACQUARD — 19.5 MIC PEACH — BLUEBERRY
PEACH
BLUEBERRY
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o 1318 TUNDR A
SOMMER DRESS NM 1/60 — SINGLE JERSEY — 140 GR/M 2 — 17.5 MIC TUNDR A — NAV Y — BLACK
NAV Y
BLACK
18
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o 1321 PINOT
SVAL TOP NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC PINOT — MARMI — SK Y BLUE — BLACK
MARMI
20
WE NORWEGIANS
SPRING / SUMMER 2018
BLACK
SK Y BLUE
— WOMEN —
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o X X X X X X X X
STYLENAVN N o 1323 STOFFSTOFFSTOFFSTOFFSTOFF PINOT
SVAL DRESS GARNGARNGARNGARN
TEKNIKKTEKNIKKTEKNIKKTEKNIKK NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC VASKVASKVASKVASKVASK PINOT — MARMI — SK Y BLUE — BLACK PRODUSERTPRODUSERTPRODUSERTPRODUSERT
BLACK
MARMI
FARGERFARGERFARGERFARGER
22
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
SK Y BLUE
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o 1325 PINOT
SVAL KIMONO NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLACK
MARMI
PINOT — MARMI — BLACK
24
WE NORWEGIANS
SPRING / SUMMER 2018
MARMI
SK Y BLUE
— WOMEN —
N o 1356
SVAL CREW NECK NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC SK Y BLUE — MARMI
2018 SPRING / SUMMER
WE NORWEGIANS
25
— WOMEN —
N o 1326 PINOT
SVAL PANTS NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC PINOT — NAV Y — BLACK
NAV Y
BLACK
26
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
N o 1327 BLACK
ONE WORLD CREW NECK NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLUE
GREEN
BLACK — GREEN — BLUE
2018 SPRING / SUMMER
WE NORWEGIANS
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— WOMEN —
N o 1332
ONE WORLD KIMONO NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC GREEN
28
WE NORWEGIANS
SPRING / SUMMER 2018
— WOMEN —
N o 1329
ONE WORLD PANTS NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC GREEN
2018 SPRING / SUMMER
WE NORWEGIANS
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30
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
WE NORWEGIANS
31
— WOMEN —
BLUE
GREEN
N o 1357
ONE WORLD DRESS NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC GREEN — BLUE
32
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
WE NORWEGIANS
33
NAV Y
BLACK
— WOMEN —
N o 1232
SOMMER LONG DRESS NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC BLACK — NAV Y
34
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
WE NORWEGIANS
35
— WOMEN —
No X X X X X X X X N o 1262 STYLENAVN SVABERG SCARF TUNDR A
STOFFSTOFFSTOFFSTOFFSTOFF NM 1/60 — SINGLE GARNGARNGARNGARN JERSEY — DIP DYED — PRINTED TEKNIKKTEKNIKKTEKNIKKTEKNIKK 140 GR/M 2 — 17.5 MIC TUNDR VASKVASKVASKVASKVASK A — TROPICAL — NAV Y
NAV Y
TROPICAL
PRODUSERTPRODUSERTPRODUSERTPRODUSERT
36
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
WE NORWEGIANS
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38
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
WE NORWEGIANS
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TUNDR A
CAPTAIN’S BLUE
— MEN —
N o 1311
NO BORDERS PRINTED TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 - 17.5 MIC CAPTAIN’S BLUE — TUNDR A
40
WE NORWEGIANS
SPRING / SUMMER 2018
— MEN —
N o 1312
SOMMER STATEMENT TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 - 17.5 MIC
TUNDR A
CAPTAIN’S BLUE
CAPTAIN’S BLUE — TUNDR A
2018 SPRING / SUMMER
WE NORWEGIANS
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— MEN —
N o 1314 PINOT
SOMMER POLO NM 1/60 — SINGLE JERSEY — 140 GR/M 2 - 17.5 MIC PINOT — NAV Y — BLACK
NAV Y
BLACK
42
WE NORWEGIANS
SPRING / SUMMER 2018
NAV Y
PINOT
— MEN —
N o 1315
SOMMER COL BLOCK POLO NM 1/60 — SINGLE JERSEY — 140 GR/M 2 - 17.5 MIC PINOT — NAV Y
2018 SPRING / SUMMER
WE NORWEGIANS
43
— MEN —
N o 1316
SOMMER COL BLOCK TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 - 17.5 MIC
NAV Y
PINOT
PINOT — NAV Y
44
WE NORWEGIANS
SPRING / SUMMER 2018
NAV Y
TUNDR A
— MEN —
N o 1252
SVABERG TEE NM 1/60 — SINGLE JERSEY — 140 GR/M 2 - 17.5 MIC TUNDR A — NAV Y
2018 SPRING / SUMMER
WE NORWEGIANS
45
— MEN —
N o 1322 MARMI
SVAL CREW NECK NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLACK
SK Y BLUE
MARMI — SK Y BLUE — BLACK — JEANS BLUE — NAV Y
46
WE NORWEGIANS
SPRING / SUMMER 2018
NAV Y
JEANS BLUE
— MEN —
2018 SPRING / SUMMER
WE NORWEGIANS
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— MEN —
N o 1324 MARMI
SVAL POLO NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLACK
SK Y BLUE
MARMI — SK Y BLUE — BLACK — JEANS BLUE — NAV Y
48
WE NORWEGIANS
SPRING / SUMMER 2018
NAV Y
JEANS BLUE
— MEN —
2018 SPRING / SUMMER
WE NORWEGIANS
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— MEN —
N o 1346 MARMI
SVAL SHAWL COLLAR NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLACK
SK Y BLUE
MARMI — SK Y BLUE — BLACK — JEANS BLUE — NAV Y
50
WE NORWEGIANS
SPRING / SUMMER 2018
NAV Y
JEANS BLUE
— MEN —
2018 SPRING / SUMMER
WE NORWEGIANS
51
— MEN —
N o 1328 BLACK
ONE WORLD CREW NECK NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLUE
GREEN
BLACK — GREEN — BLUE
52
WE NORWEGIANS
SPRING / SUMMER 2018
— MEN —
No X X X X X X X X
STYLENAVN N o 1333 BLACK
ONE WORLD SHIRT STOFFSTOFFSTOFFSTOFFSTOFF
GARNGARNGARNGARN NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC TEKNIKKTEKNIKKTEKNIKKTEKNIKK BLACK — GREEN — BLUE VASKVASKVASKVASKVASK
BLUE
GREEN
PRODUSERTPRODUSERTPRODUSERTPRODUSERT
2018 SPRING / SUMMER
WE NORWEGIANS
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— MEN —
N o 1330 BLACK
ONE WORLD PANTS NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLUE
GREEN
BLACK — GREEN — BLUE
54
WE NORWEGIANS
SPRING / SUMMER 2018
— MEN —
No X X X X X X X X N o 1331 STYLENAVN ONE WORLD HOODIE BLACK
STOFFSTOFFSTOFFSTOFFSTOFF NM 1/60 — GARNGARNGARNGARN 3-THREAD JACQUARD — 17.5 MIC SOLID COL:TEKNIKKTEKNIKKTEKNIKKTEKNIKK NM 1/48 — 3-THREAD JACQUARD — 19.5 MIC VASKVASKVASKVASKVASK BLACK — GREEN — BLUE
BLUE
GREEN
PRODUSERTPRODUSERTPRODUSERTPRODUSERT
2018 SPRING / SUMMER
WE NORWEGIANS
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— MEN —
N o 1342 BLACK
ONE WORLD TEE NM 1/60 — 3-THREAD JACQUARD — 17.5 MIC
BLUE
GREEN
BLACK — GREEN — BLUE
56
WE NORWEGIANS
SPRING / SUMMER 2018
— MEN —
N o 134 3
MARTIN SHORTS NM 1/48 — 3-THREAD JACQUARD — 19.5 MIC NAV Y — GREY MELANGE
NAV Y
GREY MELANGE
2018 SPRING / SUMMER
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NAV Y
TUNDR A
— MEN —
N o 1262
SVABERG SCARF NM 1/60 — SINGLE JERSEY — DIP DYED — PRINTED — 140 GR/M 2 — 17.5 MIC TUNDR A — NAV Y
58
WE NORWEGIANS
SPRING / SUMMER 2018
2018 SPRING / SUMMER
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— SPRING / SUMMER 2018 —
— VOSS — NORWAY —
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