ADVERTISING RATES “NEUE ZÜRCHER ZEITUNG” 2009 | ENGLISH | FOR CLIENTS OUTSIDE SWITZERLAND
Valid as at 23 September 2009
Consider your words – sharpen your thoughts.
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Contents Attributes New concept and design Media information Sections Advertising rates Special placements Discounts and surcharges Special offers Classified markets Recruitment/Real estate Special supplements and special topics Magazines Brochure inserts Technical specifications and deadlines Insertion terms and conditions Services Cross-media Contacts
Page 4 Page 5 Page 6 Page 7 Page 8 Page 10 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 20 Page 22 Page 24 Page 25 Page 26
All rates in Swiss Francs and applicable to customers in Switzerland, excluding 7.6% VAT. Subject to change.
Charakteristik Characteristics Switzerland’s leading quality daily newspaper The NZZ is Switzerland’s leading quality daily newspaper and has a worldwide reputation. It has the broadest reach among leaders of business and leading personalities in politics, society and the cultural scene. The “Neue Zürcher Zeitung” can look back at a tradition that spans over 229 years. As a middle-class, liberal quality paper with strong regional roots, but with a national importance and international presence, the NZZ commands a leading position in the Swiss media and opinion markets. Its readers expect well-founded reporting, serious analysis and intelligent comment. The “Neue Zürcher Zeitung” correlates facts in their broader context and thus sheds light on what’s happening behind the scenes, so that readers can form their own opinions.
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Mediadaten Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx New concept and design Good looks and substance This comprehensive revamp of content, design and page layout was undertaken by NZZ to do better justice to the latest readership habits, changes in the advertising market and challenges presented by new information channels. The revamp is designed to draw a greater number of younger readers to “Neue Zürcher Zeitung”, without confounding any of our regular readership. Under the motto “Looks for substance”, “Neue Zürcher Zeitung” wants to retain its overall look. Although regionally anchored in Zurich, it continues to see itself as the clearly distinguishable and unique quality newspaper of Switzerland, other German-speaking countries and the world. At the same time, the intention is to preserve the classic daily newspaper traditions that have been the successful hallmarks of NZZ for more than 200 years. The revamp coincides with a revised page layout and page sequence. New categories, an augmented stock exchange and opinion section, along with sophisticated supplements and a consistently applied policy of linking content to NZZ Online all form an integral part of the continued journalistic enhancement of “Neue Zürcher Zeitung”.
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Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Media Data
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Performance and Readership Data Neue Zürcher Zeitung
NZZexecutive
Print run Readers Reach Structure TLP 1
Print run
total 143 009 copies Switzerland 126 963 copies outside Switzerland 16 046 copies German-speaking Switzerland 306 000 readers German-speaking Switzerland 7,1% men/women 62%/38% sw /farbig Fr. 67.10/Fr. 87.85
Switzerland
Print run
203 426 copies
Z – Die schönen Seiten Print run
Switzerland
320 000 copies2
Switzerland
180 000 copies2
NZZ campus Print run
1
269 380 copies 253 334 copies
Switzerland
126 963 copies2
NZZdomizil
NZZ Folio Print run
total Switzerland
Cost-per-thousand. 2 Publisher’s declaration. Sources: WEMF Auflagen-Bulletin 2008, MACH Basic 2009-2.
Section Structure
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Monday Edition
Special Supplements
1st Section 2nd Section 3rd Section
In accordance with the separate list under the index “Special Supplements” (page 16)
International, Switzerland, Zurich and the region, Zurich Culture, Opinion & Debate, Miscellaneous Business, Stock Exchanges and Markets, Sport Feuilleton, Radio/TV, Weather, Special Topics
Magazines Tuesday-to-Saturday Editions 1st Section 2nd Section 3rd Section
International, Switzerland, Zurich and the region, Zurich Culture, Opinion & Debate, Miscellaneous Business, Stock Exchanges and Markets, Investement Funds, Sport Feuilleton, Radio/TV, Weather, Special Topics
Weekly Supplements (3rd Section) Monday Tuesday Wednesday Thursday Friday Saturday
Society and Education (with Campus and Careers) Media Research and Technology Mobile • Digital Travel and Leisure Literature and Art, Games
Marketplaces (as separate section) Friday Saturday
NZZdomizil (Real Estate) NZZexecutive (Recruitment)
«NZZ Folio» (published twelve times per year) «Z – Die schönen Seiten» (published eight times per year) «NZZ campus» (published four times per year) «NZZ Chronik» (published once per year)
Advertising Rates
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Recommendations and Classifieds 1
Full-Position Advertisements
Total Edition
Total Edition
Fixed formats b/w colour 2/1 pages 42 310.– 55 430.– 1/1 page 21 160.– 27 720.– 1/2 page 10 580.– 16 360.– 1/4 page 5 290.– 8 380.– 1/8 page 2 645.– 4 195.–
Fixed formats b/w 2/2 pages2 27 760.– 2/4 pages3 13 880.– 1/2 page 13 880.– 1/4 page (291×108 mm) 6 940.–
colour 34 940.– 20 140.– 17 470.– 10 070.–
Fixformate Wirtschaft/Börse b/w 1/2 page 17 850.– 1/4 page (291×108 mm) 8 900.–
colour 21 160.– 11 910.–
Millimetre rates for individual formats Up to 400 mm From 401 mm
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b/w 4.91 5.38
colour 7.67 7.67
Millimetre rates for individual formats Standard (min. height = 60 mm, 1st section = 80 mm) Business/Stock Exchanges section (min. height = 80 mm)
Classifieds are only available for even and 5 columns, use of colour only possible from over 100 mm.
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Half-page panorama advertisements.
b/w
colour
6.56 9.28 8.40
3
11.18
Quarter-page panorama advertisements.
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Financial Advertisements
Obituaries
Total Edition
Total Edition
Millimetre rates for individual formats General meetings; dividends, coupon, financial and statutory ads; issue announcements; capital market, listings
b/w
colour
4.91
6.48
Millimetre rate Obituaries
b/w 3.72
Reklamen-Anzeigen Total Edition Millimetre rate International Switzerland lead item Switzerland Zurich & Region lead item1 Zurich and the region Miscellaneous Right-hand side page Business Stock Exchange & Markets lead item Stock Exchanges centre page Stock Exchanges SIX investment fund pages Feuilleton
section 1st section 1st section 1st section 1st section 1st section 1st section 2st section 2nd section 2nd section 2nd section 2nd section 2nd section 3rd section
column width 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 54 mm 47 mm 69 mm
min. height 80 mm 80 mm 2 30 mm 80 mm 2 30 mm 80 mm 80 mm 80 mm 2 80 mm 2 60 mm 3 60 mm 3 30 mm 30 mm
b/w 28.43 32.25 28.43 25.10 23.02 28.43 39.12 35.69 39.12 35.69 28.43 16.23 23.02
Colour surcharge Up to 440 mm From 441 mm 1
Frequency Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Mon–Sat Tue–Sat Tue–Sat Tue–Sat Tue–Sat Mon–Sat colour 5 580.– 6 960.–
Same applies to Sport lead item (Back page 2nd Section) and Special Topics (Back page 3rd Section). 2Max. height = 100 mm. 3Max. height = 80 mm
Special Placements
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Fixed Formats Recommendations format Empfehlung Empfehlung Empfehlung Empfehlung
columns 10 10 10 10
width∙height1 291×440 mm 291×440 mm 291×108 mm 291×108 mm
Placement format Front page ad Right-hand side page Features (3rd Section) ad Weather heading field
columns 1 1 1
width∙height1 b/w 54×76 mm 69×100 mm 2 530.– 54×90 mm 2 880.–
Placement First advertisements page, Swiss edition First advertisements page, Total edition Page 2 Weather
b/w 6 340.– 6 340.–
colour 22 020.– 30 490.– 10 070.– 10 070.–
publication Mon–Sat Mon–Sat Mon–Sat Mon–Sat
colour 9 280.– 6 370.– 6 710.–
publication Mon–Sat Mon–Sat Mon–Sat
Advertisements
1
Changes to format not possible.
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Fixed Formats Panorama Advertisements Placement Centre Panorama I Centre Panorama II
width∙height1 257×218 mm 375×268 mm
format ad ad
columns 42 62
format ad3 ad3 ad3 ad3
columns width∙height1 1 54×420 mm 2 113×420 mm 1 54×420 mm 2 113×420 mm
format ad ad ad ad
columns 3 4 3 4
width∙height1 172×236 mm 231×318 mm 172×236 mm 231×318 mm
b/w 25 020.– 38 610.–
colour 29 840.– 43 050.–
publication Mon–Sat Mon–Sat
b/w 11 950.– 23 900.– 14 990.– 29 980.–
colour 15 160.– 30 310.– 18 110.– 36 210.–
publication Mon–Sat Mon–Sat Mon–Sat Mon–Sat
b/w 14 470.– 20 590.– 18 530.– 26 350.–
colour 18 710.– 25 020.– 21 570.– 30 790.–
publication Mon–Sat Mon–Sat Mon–Sat Mon–Sat
Monolith Advertisements Placement Monolith standard column Monolith II Monolith Business section Monolith II Wirtschaft
Junior Page Ads Placement Junior Page Junior Page Maxi Junior Page Business Junior Page Maxi Business
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Changes to format not possible. 2 Plus gutter overflow. 3Height of page= 420 mm.
Discounts and Surcharges
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Discounts Volume Discounts Amount discount amount 12 000.– 3% 500 000.– 35 000.– 4% 600 000.– 70 000.– 5% 700 000.– 100 000.– 6% 800 000.– 125 000.– 7% 900 000.– 150 000.– 8% 1 000 000.– 175 000.– 9% 1 500 000.– 200 000.– 10% 2 000 000.– 250 000.– 11% 2 500 000.– 300 000.– 12% 3 000 000.– 350 000.– 13% 4 000 000.– 400 000.– 14% 5 000 000.– 450 000.– 15%
discount 16% 17% 18% 19% 20% 21% 22% 23% 24% 25% 26% 27%
– Volume discounts are for business advertisements and pre-printed inserts only; discounts do not apply to financial advertisements and statutory notices (format and text changes as desired, 1 year duration). Bulk space contracts possible.
– The same discounting applies to real estate advertisements. – Separate discounting applies to recruitment advertisements (see separate documentation). – Under this contract, bookings can be made to the following: “Neue Zürcher Zeitung”, “NZZ BusinessCombi”, “NZZ am Sonntag”, “Magazin Z – Die schönen Seiten” and “NZZ campus”. – Discounting agreements are concluded with one party only. Separate orders must be placed for display ads from the same buyer if they appear under different names or are invoiced to the accounts of other companies; this restriction does not apply to companies that are eligible for corporate rates according to the specifications laid out by STG Schweizerische Treuhand gesellschaft. Please do not hesitate to contact us for details. Phone +41 (0)44 258 16 98. – Volume and frequency discounts cannot be cumulated.
Frequency Discounts
Special Discounts
Simultaneous booking with no size change 3 to 5 repeats 5% 6 to 12 repeats 7.5% 13 to 25 repeats 15% 26 to 51 repeats 20% 52 repeats and over 25%
Book advertisements Collective advertisements Charity discounts as per ZEWO list SWX investments funds (TIF members)
25% 30% 50% 20%
Special Offers
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BK/JUP Agent’s commission Annual turnover premium
Surcharges 5% 5%
Satellite advertisements as from 2nd advertisement Multi-corner advertisements Binding data and placement instructions
10% 20% 10%
Special Offers Stand-by Offer Discount 40% BK/JUP eligible, no additional volume discounts. However, volume is added to the balance. Offer period January, February, July and August Format 1/1 page, 4-colour Expiry T he customer or their agency books an advertisement minimum a week in advance for a certain calendar week, without placement instructions, and allows the NZZ Media to decide which day (Monday to Saturday) and where within the newspaper the
advertisement is placed. Customers receive a 40% discount for this flexibility. Right of postponement Within a calendar week (Monday to Saturday) Booking No placement reservation and no short-term subject change Deadline One week before the Monday of that particular calendar week Closing date for printing material Donnerstag vor der jeweiligen Kalenderwoche
NZZ Weekend Offer1 When you book the NZZ weekend offer we publish your ad simultaneously in the “Neue Zürcher Zeitung” and in “NZZ am Sonntag”, and free of charge in the “Neue Zürcher Zeitung” the following Monday. 1
Offer only applies to fixed formats.
Placement 1× “Neue Zürcher Zeitung”, Thursday to Saturday 1× “NZZ am Sonntag” on the Sunday of the same week Published free of charge 1× “Neue Zürcher Zeitung” on the Monday of the following week
Classifieds
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Overview of Classifieds Sections Education Services Electronics/multimedia Vehicles 4 Holiday homes/rental 2 Financial market 2 Leisure Real estate 5 Art trade/galleries/antiques 3 Rendez-vous 2 Recruitment ads 1 Tourism Obituaries2 Events3 Dealerships Watercraft/camping 4
publication frequency Monday/Thursday daily Thursday Tuesday/Wednesday/Thursday Tuesday/Thursday daily Friday Monday/Wednesday/Friday (Friday in NZZdomizil section) daily Saturday Saturday and Sunday (NZZexecutive) Friday daily daily daily Tuesday/Wednesday/Thursday
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formats even and 5 columns even and 5 columns even and 5 columns even and 5 columns even and 5 columns even and uneven columns even and 5 columns even and 5 columns even and 5 columns even and 5 columns even and uneven columns even and uneven columns 5 or 10 columns even and 5 columns even and 5 columns even and 5 columns
Separate advertising rates apply for recruitment ads. This can only be booked for the total edition. 3 30% additional discount on classifieds. 4 Second hand car advertisements featured on Tuesday, Wednesday or Thursday attract a 50% discount after two ad insertions with the same content and format. Vehicles market as a special page with modular placements possible on Thursday with a 2 for 1 offer 5 The total edition can be booked for all three issues (incl. the international edition). Advertisements from customers outside of Switzerland are automatically published in the total edition. The real estate section NZZdomizil is published on Friday in the Swiss edition. In the international edition, real estate advertisements are integrated into the newspaper. 2
Minimal height of classifieds = 20 mm, minimal height vehicles market = 15 mm.
Recruitment/Real Estate
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Recruitment
Real Estate
NZZexecutive
NZZdomizil
In the weekend Swiss edition of the “Neue Zürcher Zeitung” and Sunday’s edition, “NZZ am Sonntag”, the recruitment section NZZexecutive is included. With the total edition, your ad in NZZexec utive will also be published on the following Wednesday in the international edition of the “Neue Zürcher Zeitung”. Thus, you can extend your target audience for an extra 10% only.
The real estate section NZZdomizil is published every Friday with approximately eight pages. The front page is produced by the editorial department and has an integrated photo and infographic concept as well as an editorial contribution. As has been the case until now, the real estate columns are produced in concentrated form on Monday and Wednesday in the “Neue Zürcher Zeitung”.
Millimetre rates for individual formats Total edition
Millimetre rates for individual formats Total Edition b/w Up to 400 mm 4.91 From 401 mm 5.38
b/w 7.75
4-colour 8.85
4-colour 7.67 7.67
NZZexecutive.ch
NZZdomizil.ch
NZZexecutive.ch is not only a place where specialists and experts can look for jobs. The website also provides the latest economic information, exclusive interviews with business personalities, and independent and useful information about many firms based on the NZZ’s first-class and extensive archives. This is an enormous added value which substantially increases the number of visitors to the website. Page impressions nzz.ch/month: 30 million.1
Expand your reach: Your real estate advertising is optimally placed when you combine an internet advertisement on NZZdomizil.ch with a print advertisement in the “Neue Zürcher Zeitung” and “NZZ am Sonntag”.
Base price for individual advertisement
Placement of your advertisement on NZZdomizil.ch Rate for private clients 90.– /30 days online and business clients
625.–
Further information about situations vacant advertising (NZZexecutive and NZZexecutive.ch) and real estate advertising (NZZdomizil and NZZdomizil.ch) is contained in separate documentation: www.nzzmedia.ch or phone +41 (0)44 258 16 98. 1
NET-Metrix-Audit, www.net-metrix.ch.
Special Supplements and Special Themes
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Overview of NZZ Special Supplements Themes Telecommunications Frankfurt Book Fair Education Workplace Switzerland Building and real estate market
publication day Friday Monday Wednesday Wednesday Wednesday
publication dates 2nd October 12th October 21st October 28th October 4th November
edition Switzerland Switzerland Switzerland Switzerland Switzerland
publication dates 2nd October 9th October 16th October 23rd October 30th October 6th November 13th November 20th November 27th November 4th December 11th December 18th December
edition all issues all issues all issues all issues all issues all issues all issues all issues all issues all issues all issues all issues
NZZ special tourism themes – at a glance Themes Swiss spas Where to play golf in winter Middle East India In the pacific Ocean November in Switzerland In the Far East Winter in Switzerland Africa Winter in Austria Luxury escapes Where winter is still winter
publication day Friday Friday Friday Friday Friday Friday Friday Friday Friday Friday Friday Friday
Special supplements may be changed at short notice. The current overview can be found at www.nzz.ch/sonderbeilagen.
Magazines
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Overview of NZZ Magazines Z – Die schönen Seiten
NZZ Chronik
The lifestyle magazine from the NZZ. With our new high-end maga zine series “Z – Die schönen Seiten” we aim to offer real and attractive added value for our quality-conscious advertisers and our discerning readers. The magazine is one of a kind in Switzerland. It meets extremely high standards of journalism, carries an impressive range of subject matter and comes in a distinctive special format. A total of ten magazines are delivered with selected Saturday editions of the “Neue Zürcher Zeitung” and the “NZZ am Sonntag”. This high-quality weekend supplement is designed to tempt your high-spending, wealthy target group to spend time on the magazine and read it intently, making your advertisements even more effective because they get the attention they deserve. www.magazin-z.ch.
“NZZ Chronik” will provide you with an attractive, entertaining and competent review of what was an eventful 2009. Along with editorials and commentaries written for this issue by our International, Switzer land, Business, Features and Sports departments, the magazine features an extensive and well-written chronology and a photo spread that will grab your attention. Over 170 000 copies of this annual review will be published as a top quality glue-bound magazine. With around 140 pages, the “NZZ Chronik” will be enclosed within copies of the “Neue Zürcher Zeitung” before Christmas, and will also be sold at Kiosks. Our advertisers will benefit by having exposure in this top quality magazine with an anticipated lengthy reading time.
NZZ campus
NZZ Folio
“NZZ campus” is where we publish all our offerings that are of special interest to students and graduates. With our new magazine of the same name we offer advertisers another exceptional opportunity to reach this exciting student and graduate target group via NZZ’s quality titles. Its contents provide readers with both advice and services, and the magazine supports students and graduates in their important decisions in regard to the way they plan their studies and their entry into the world of work. And it also doesn’t forget to entertain the reader along the way: www.nzzcampus.ch.
Since August 1991 “NZZ Folio” has been introducing focal topics in all their variety on a month-to-month basis. No matter whether it be politics, culture or society, or business, science or information technology, every issue is produced by competent writers who share basic information along with their fresh insights. Each issue’s main topics are complemented by numerous columns containing entertaining and useful information in a pithy format, which while remain ing duly serious, doesn’t lose its sense of humour. The magazine is published on the first Monday of each month. While being part of the Swiss edition of NZZ, it is delivered to NZZ subscribers abroad as well, and may also be subscribed to separately: www.nzzfolio.ch.
Detailed information about all NZZ magazines can be found in separate documentations or at www.nzzmedia.ch.
Pre-printed Inserts
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Publication Frequency and Print Run Publication frequency Print run in copies
Total edition Switzerland Monday–Friday Saturday 145 000 155 000
split edition Zurich and region Monday–Friday Saturday 55 000 63 000
split edition city of Zurich Monday–Friday Saturday 30 000 33 000
total edition Switzerland Monday–Friday Saturday 50 750.– 54 250.– 63 800.– 68 200.– 75 400.– 80 600.– 84 100.– 89 900.– 92 800.– 99 200.–
split edition Zurich and region Monday–Friday Saturday 19 250.– 22 050.– 24 200.– 27 720.– 28 600.– 32 760.– 31 900.– 36 540.– 35 200.– 40 320.–
split edition city of Zurich Monday–Friday Saturday 10 500.– 11 550.– 13 200.– 14 520.– 15 600.– 17 160.– 17 400.– 19 140.– 19 200.– 21 210.–
Rates Weight rate/1000 copies Up to 25 g 310.– 26–50 g 390.– 51–75 g 460.– 76–100 g 520.– 101–150 g 570.– Over 150 g on request
– These prices include postage as well as handling charges. – For each external advertisement received, a lump sum of 20% of the rate of a 4-colour advertisement page will be invoiced in addition to the insert enclosure fee. – For larger inserts, the publisher must be contacted to discuss the technical possibilities as well as the terms and conditions. – Inserts qualify for special volume discounts.
Combination Discount 15% discount for combined insertion in both the “Neue Zürcher Zeitung” and the “NZZ am Sonntag”.
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Technical Requirements
Delivery
Format – Min. format 148×105 mm (A6 format) – Max. format 315×235 mm – Max. format newspaper products 320×235 mm
Deadlines – No earlier than 9 working days prior to the insert circulation date (inserts delivered earlier will be subject to storage charges). – No later than 4 working days prior to the insert circulation date. – Any VAT or custom duties, if any, shall be at the expense of the advertiser.
Insert weight – Min. weight for A6 format = 170 g /m2 – Min. weight for formats between A6 and A4 = 120 g /m2 – Maximal weight per insert = 240 g Important In order to rule out any technical difficulties when processing preprinted inserts, 3 binding sample inserts or 3 dummy copies are required before confirmation of the order can be given. A test run (in advance) is required for inserts diverging from standard formats (special formats, stick-in samples, etc.). Approximately 200 copies of the insert (dummy copies) must be supplied for this procedure.
Important – Inserts must be stacked in identical layers of min. 8–10 cm. – Inserts’ edges must not be damaged. They may not be bound together nor be boxed. – The delivery slip must be clearly visible on one longitudinal and one transverse side and must specify: Name of newspaper, description of insert, insertion date, insert title, number per pallet and total number of copies supplied.
General Delivery Address Neue Zürcher Zeitung, Abteilung Ausrüstung, Zürcherstrasse 39, 8952 Schlieren, Switzerland, phone +41 (0)44 258 18 42
Extent of Delivery We recommend a 2% increase of the required amount because of fluctuations in print runs and reject copies.
– In case of split-edition bookings, neither exclusive nor comprehensive coverage of the desired area can be guaranteed. – No claims for price reductions or damages shall be accepted if inserts fall out of the paper upon delivery or due to technical reasons, or if the insertion process causes scuff marks. – Excess inserts shall be disposed of, unless otherwise agreed.
Technical Data and Deadlines
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Deadlines
Electronic Transmission
– Deadline for display advertisement bookings/cancellations and printing material is 2 pm two days prior to publication. – Deadline for obituaries is 6.30 pm one day prior to publication. – Deadline for inserts is five working days prior to publication.
Advertising orders In addition to the customary information such as client address, newspaper, keywords, publication dates, please indicate the input channel through which the ad will be transmitted. Technical information Phone +41 (0)44 258 13 42
Technical Specifications Greyscale/ colour images Logos, bitmap resolution Screen Screen dot shape Minimum dot Maximum dot UCR total Printing sequence Grey balance Colour process Image processing Typefaces Overprint/trapping Dot gain Solid tone density Proofs
150 to 300 dpi 1200 dpi 44 l/cm (110 lpi) moderate elliptical dot 2% 98% 240% (C+M+Y+K) 1st cyan, 2nd magenta, 3rd yellow, 4th black C = 50%, M = 40%, Y = 40% 4-colour process (CMYK) throughout (Pantone colours converted to CMYK) according to ISO Norms “ISOnewspaper26v4” always attach if not embedded (in PDFs) must be defined in the file supplied 26% midtone C = 0.90 / M = 0.90 Y = 0.90 / K = 1.10 on newsprint, with calibration strip
Software – Adobe Creative Suite 3 – Quark-X-Press 7 – Office 2004 File formats – High-end PDF files (preferable to all other file formats) – PDFX-3 – PDFX-Ready – Acrobat Writer is not suitable for this purpose – EPS: Fonts embedded or vectorised – Open files: Please supply all artwork/logos and typefaces as well as a binding printout.
Data Transmission Data media CD/DVD E-mail anzeigen@nzzmedia.ch Via PrintOnline For information: phone +41 (0)44 258 17 70 or www.printonline.ch
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Delivery of Physical Printing Material
Formats
Paper copies Paper copies can be sent. However, using paper copies could result in a loss of quality.
Newspaper formats Newspaper size Type area Panorama advertisement
PrintOnline PrintOnline is the digital courier that, rather than sending films, electronically distributes entire advertising campaigns throughout Switzerland. This attractive distribution method simplifies procedures for both advertising clients and publishers. For advertising clients and data producers, the services are free of charge.
width∙height 320×470 mm 291×440 mm 612×440 mm
4 400 mm 8 800 mm
Fixed Formats Newspaper formats 2/1 pages (panorama ad) 2/2 pages (half-page panorama ad) 2/4 pages (quarter-page panorama ad) 1/1 page 1/2 page 1/4 page 1/8 page Junior Page Junior Page Maxi
width∙height 612×440 mm 612×218 mm 612×108 mm 291×440 mm 291×218 mm 291×108 mm or 143×218 mm 143×108 mm 172×236 mm 231×318 mm
Column Number and Dimensions 1 Columns Display ads mm Editorial-adjacency ads mm Stock market SIX 1
1 2 3 – 55 84 69 143 218 54 113 172 47 94 143
Imposition does not allow for single-column or nine-column ads.
4 114
5 143
6 173
7 202
8 232
9 –
10 291
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General Terms and Conditions governing the contractual relationships between Advertisers and Publicitas AG NZZ Media (hereinafter referred to as NZZ Media) for the products of the Neue Zürcher Zeitung AG (hereinafter referred to as NZZ) A. SCOPE OF APPLICATION 1. Business relationships with Advertisers 1.1. These General Terms and Conditions govern the contractual relationship between NZZ Media and an Advertiser (Advertising Contract Print + Online). Advertising, media or PR agencies deal with NZZ Media on behalf of and for the account of Advertisers. 1.2. The Advertising Contract covers the publication (single or multiple-issue placements and volume contracts) of advertisements, inserts and supplements (hereinafter referred to as “advertisements”) by NZZ Media, including or excluding consultancy services, the creation of advertisements using desktop publishing (DTP) means, the preparation of media plans or administrative services. In their dealings with NZZ Publishing House, NZZ Media takes full responsibility for the publication of the advertisements. 1.3 NZZ products are published in German. Without instructions to the contrary, all advertising texts are published in the original text of the manuscript; these are therefore not automatically translated. 1.4. The typesetting of classifieds is only possible using our normal layout. 2. General Terms and Conditions of Advertisers 2.1. Upon conclusion of the Advertising Contract, the General Terms and Conditions become an integral part of said Contract. The Advertiser at the same time waives the application of his/her own General Terms and Conditions. 3. Publication in the text area of print products 3.1. Publication in the text area cannot be made a requirement when submitting advertising. Any publication in the text area which infringes on the interests of advertisers cannot in any way constitute a claim against the advertising administration. B. EXECUTION OF THE CONTRACT 4. Prices 4.1. In respect of publication, the currently prevailing advertising rates and discounts of NZZ Publishing House, plus VAT, shall apply. 4.2. In respect of consultancy, creation, planning or administrative services provided by NZZ Media, the latter’s currently prevailing service prices, plus VAT, will apply. The most important items are published in the NZZ official pricing documentation. All prices are available on the website www.nzzmedia.ch. 4.3. Any changes to advertising rates, discounts, service prices and VAT also take immediate effect for publications that are already running. However, Advertisers are entitled to cancel their contracts within 2 weeks of notification of the new rates. In such cases, Advertisers are only entitled to such discount as per the discount schedule as corresponds to the actual amount of advertising purchased by the time of cancellation. 5. Additional costs 5.1. Additional work and expenditure by NZZ or NZZ Media which is not included in their advertising rates or service prices may also be invoiced, plus VAT. This includes, for example, elaborate editing of full print material (see point 4.2). Translation costs: Texts will be translated by a specialised translation agency at the client’s expense. We do not take any responsibility for mistakes. 6. Size of advertisements 6.1. The amount invoiced will be based on the size of the advertisement, measured in the relevant newspaper from dividing line to dividing line. 2 mm will be added to the print size for boxed advertisements and for those submitted in complete print-quality format.
6.2. Advertisements that are due to be published several times using the same design or text are all invoiced according to the size of the first advertisement that was published. 7. Volume contracts, volume discounts 7.1. Advertising rates may provide for volume discounts if a certain volume of advertising space, measured in mm or Swiss francs (hereinafter referred to as “volume”), is purchased for a particular period (volume contract). 7.2. If the agreed volume is exceeded during this period, bringing the discount to a higher level, the increased discount is credited retrospectively at the end of the contract. 7.3. If the agreed volume is not reached during the period, a short-rate charge will be made for any excess discount granted. Advertisers are given a 3% tolerance level on the agreed volume. Any unused volume cannot be carried over to the following year’s contract. 8. Repeat orders, frequency discounts 8.1. Frequency discounts are granted on the rates charged for advertisements that appear in an unchanged format on a number of dates stipulated in advance (repeat orders). 8.2. The advertisements must appear in an unchanged format; normally subjects can only be changed in cases where the advertisement is submitted in complete print-quality format. 8.3. A higher discount is granted retrospectively if the repeat order is enlarged on the same terms prior to insertion of the last advertisement and reaches a higher level as a result. 9. Modalities for volume contracts and repeat orders 9.1. A separate volume contract or repeat order must be concluded for commercial and job vacancy advertisements. Classified advertisements cannot be included in the discount agreement. 9.2. Volume contracts and repeat orders normally apply to only one Advertiser. However, under certain circumstances, Treuhand BDO Visura, Zurich may grant groups and holding companies permission to conclude group contracts. 9.3. Volume contracts and repeat orders are valid for 12 months. If they commence between the 1st and 15th of a month inclusively, they shall end at the end of the preceding month of the following year. If they begin between the 16th and the end of a month, they shall run until the end of that month of the following year. 9.4. The same rate of discount shall generally apply for the entire duration of the contract. 10. Publisher’s rights 10.1. NZZ Publishing House reserves the right to request changes to the content of advertisements or refuse them without being obliged to state any reasons. 10.2. For technical reasons and without notifying the Advertiser in advance, NZZ Publishing House may bring forward or postpone by one issue the publication of advertisements with specified insertion dates, provided that the content does not absolutely require the advertisement to be published on the date specified. 10.3. Adverts which are not identifiable as such because of their layout must carry the full company name and will be marked by the publishing house with the heading “advertisement”. 10.4. The positioning of advertisements is generally at the discretion of NZZ Publishing House. The publisher will accept customers’ positioning requests but is not bound by them. If specific positioning instructions are adhered to, this results in a preferred position charge. 10.5. Orders for advertising inserts and supplements are only binding for NZZ Publishing House after a sample has been approved. 11. Box number advertisements 11.1. NZZ Media undertakes to keep box numbers confidential, except in the following particular instances: Where there is good reason to do so, the Advertising Company may disclose the identity of the box number advertiser to legal or administrative authorities or persons who have given their personal details to a box number advertiser and later wish to exercise their right to disclosure of the advertiser’s identity because their documents have not been returned.
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11.2. In particular, NZZ Media is not obliged to pass on to box number advertisers advertising material, anonymous or agency offers. To this end, it may open and inspect these offers. 11.3. A fee is charged every time a box number advertisement is placed. Additional work and expenditure is also invoiced. 11.4. The responsibility to return documents lies with the box number advertiser. 12. Proofs 12.1. Proofs for commercial advertisements may be supplied on request, provided the material for print has been received at least three days before the final deadline. 12.2. No proofs are provided in cases where the advertisement has been submitted in complete print-quality format. 13. Printed material 13.1. In the absence of any express agreement, NZZ Publishing House or NZZ Media is under no obligation to retain or return print material and data submitted in conventional or digital form (artwork, films, photos etc.). 14. Terms of payment 14.1. Classified advertisements must be paid for in cash or within 10 days. 14.2. For all other advertisements, the payment period is 30 days with no discount. 14.3. Standard interest on arrears is charged on past due invoices. 14.4. The costs of reminders will be charged. 14.5. If monies owed become subject to debt collection, stay of payment or bankruptcy proceedings, all discounts and agent’s commissions shall cease to apply. 15. Premature termination of the Contract 15.1. If an advertising medium ceases publication during the contract period, the Advertising Company may cancel the Contract without being required to provide a replacement. 15.2. This does not release the Advertiser from his/her obligation to pay for advertisements that have already been published. 15.3. No short-rate charges will be incurred back, but discounts may be credited if a higher discount level had been reached at the time the Contract was cancelled. C. NZZ Media’s LIABILITY 16. Publication errors, non-publication 16.1. Claims based on publication faults, errors, omissions or on non-publication of advertisements should be sent to NZZ Media within 10 days of publication. 16.2. If the meaning or overall effect of an advertisement is significantly impaired or if an advertisement was not published on the date stipulated, the cost of publishing the advertisement will be refunded in whole or in part or alternatively compensation will be provided in the form of advertising space in the publication in question. The above compensation does not apply in the following instances: advertisements placed by telephone, defective transmission when advertisements are sent to NZZ Media or NZZ Publishing House by digital means, errors resulting from the translation of foreign language documents, the deferred publication of an advertisement (see Para. 10.2.), failure to comply with positioning requirements, unsuitable material, slight differences in the positioning and register of colours or deviations from typographical specifications or the omission of key numbers. 16.3. Any claims other than those mentioned in Para. 16.2. relating to publication errors, nonpublication or any other reasons are excluded.
D. ADVERTISER’S LIABILITY 17. Liability in respect of the content of advertisements 17.1. The Advertiser is responsible for the content of any advertisements submitted. The former declares that he/she shall comply with the relevant legal requirements and industry regulations and may be held responsible for them by NZZ Media and NZZ Publishing House. He/she shall indemnify NZZ Media and NZZ Publishing House as well as its officers and agents in respect of any third-party claims. The Advertiser is in any case under obligation to assume all court costs and out-of-court costs arising from third-party claims or other proceedings. 18. Right to publication of a counter-statement 18.1. If any demand is made to have a counter-statement published (Art. 28 ff SCC), the Publisher or Advertising Company shall inform the Advertiser accordingly, discuss with the latter whether to reject or accept the request and advise him/her on the procedure and related modalities of publication. E. FURTHER USE OF ADVERTISEMENTS 19. Use of advertisements for electronic databases 19.1. The Advertiser hereby gives his/her consent for NZZ Media to store the advertisements in its own or external electronic databases and process them for that purpose. The Advertiser may withdraw his/her consent at any time. He/she is aware that personal data may also be accessed in countries that have no data protection provisions comparable with those in Switzerland, as a result of which the confidentiality, integrity, authenticity or availability of his/her personal data is not guaranteed. 19.2. The unauthorised use of advertisements, either printed or stored in electronic databases, and the processing of same by third parties without a significant input of their own is not permitted and is prohibited by the Advertiser. The latter specifically authorises NZZ Media to take appropriate measures against such parties after consultation with NZZ Publishing house. 20. Intellectual ownership of advertisements 20.1. The Advertiser recognises that NZZ Media has intellectual ownership, particularly the copyright, of all advertisements of an individual character that it has created, e.g. desktop publishing work. Provided the Advertiser meets his/her contractual obligations towards NZZ Media, he/she is entitled to use the intellectual property for an unlimited period within the confines of the originally specified purpose. F. APPLICABLE LAW AND PLACE OF JURISDICTION 21. The Advertising Contract shall be governed exclusively by Swiss law. 22. The location of the office of NZZ Media shall be the agreed and exclusive place of jurisdiction for any dispute resulting from or in connection with the Advertising Contract. These Advertising Terms and Conditions are valid from 1 January 2008 and replace all previous versions.
Services
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NZZ Media Services and Rates Order change – Date correction – Format adaptation – Exchange of printing material etc.
per title 10.– 10.– 10.–
Cancellation of order Without alternative date
per title 20.–
Receipts – Reference receipts (immediate receipts) exceeding the free rule – Invoice receipts exceeding the free rule
per receipt
Box number ad rate
per order 37.–
Express fee
per delivery 30.–
Colour proof without existing order – Colour proof 1/1 page – Colour proof 1/2 page and under
per proof 30.– 20.–
Right-to-print proof From second right-to-print proof
per specimen 10.–
Content adaptations of files – Simple corrections or adaptations – Writing a PDF printing file
per file 20.– 20.–
– Complex changes to digital files – Creation of Desktop Publishing
per hour 170.– 170.–
15.– 5.–
Dunning per reminder – Administration costs following a second reminder 30.– – Interest on late payments 5% Management of cost centres
per cost centre 25.– per year
Inserts Additional insertion for split-edition bookings (not total edition, split Zurich, region or city of Zurich) 300.– Invoices per invoice – Copies of invoices after 3rd copy 5.– – Split of invoice (per final invoice) 20.– – Retrospective correction of invoices 20.– – Copies of invoices attached to payment reminders 5.– – Special invoices or delivery to other addresses aside from the customer base 5.– Special evaluations/statistics
per hour 170.–
Special courier External courier
per delivery/ shipment third-party charges +20.–
Text entry for NZZexecutive.ch
per ad 55.–
Internal translations
per hour 170.–
External translations
per job/ assignment third-party charges + 20.–
Crossmedia
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Crossmedia
Its Goal
Crossmedia is where we formally and creatively link advertisers to a variety of media platforms with the purpose of achieving maximum advertising success by communicating via multiple channels. By means of its versatile product portfolio and competent consultants, the NZZ media firm makes a contribution towards the successful implementation of your overall campaign concept.
– Activating consumers through multiplying the impact of contact – Raising campaign efficiency – Engaging new target group segments Current offers and further information to this topic can be found at www.nzz.ch/werbung/crossmedia.
Our Wide Range of Offers for Optimal Target Achievement Daily Newspaper
Sunday Paper
Newspaper Supplements
Magazines
Neue Zürcher Zeitung
NZZ am Sonntag
NZZexecutive, NZZdomizil, Bücher am Sonntag
NZZ Folio, Z – Die schönen Seiten, NZZ campus, NZZ Chronik
Publications/Books
Printing
NZZ Libro Events NZZ Podium
NZZ Print
Over 10 million contacts per month!
Television/Film NZZ Format
Online media NZZ Online NZZexecutive.ch NZZdomizil.ch NZZcampus.ch
Contacts Crossmedia Markus Ehrle Head of Advertising, m.ehrle@nzz.ch, phone +41 (0)44 258 16 33
Corinne Blaser Head of Marketing Advertising, c.blaser@nzz.ch, phone +41 (0)44 258 12 88
Contacts
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For Advertising Sales Abroad Europe Publicitas Germany GmbH Rosenkavalierplatz 14 81925 Munich Germany Tel. ++49 (89) 921 06-11 Fax ++49 (89) 921 06-30 germany@publicitas.com Publicitas Germany GmbH Oederweg 52–54 60318 Frankfurt am Main Germany Tel. ++49 (69) 71 91 49-0 Fax ++49 (69) 71 91 49-30 germany@publicitas.com Publimedia GmbH Pharoshaus Nordbahnstrasse 36/2 1020 Vienna Austria Tel. ++43 (1) 21 15 30 Fax ++43 (1) 212 16 02 vienna@publicitas.com
The Powers Turner Group Gordon House Greencoat Place London SW1P 1PH United Kingdom Tel. ++44 (0) 20 7592 8300 Fax ++44 (0) 20 7592 8301 london@publicitas.com
Publicitas Hellas Ltd. 4, Kastorias & Messinias Streets 15344 Gerakas Athens Greece Tel. ++30 (211)1060 300 Fax ++30 (210) 6618 477 advertising@publicitas.gr
Publimedia GmbH verkaufsbüro Voralberg Weiherstr. 3 6900 Bregenz Austria Tel. ++43 5574 75056 Fax ++43 5574 75084 medienservice@gojo.at
Siper Media S.p.a. Via Besena, 9 – 2º piano 20122 Milano Italy Tel. ++39 02 55 19 43 85 Fax ++39 02 55 19 64 49 milan@publicitas.com
Publicitas B.V Mercuriuus Building 8th floor Herikerbergweg 175 1101 CN Amsterdam Zuid-Oost Netherlands Tel. ++31 (20) 311 9710 Fax ++31 (20) 363 2823 amsterdam@publicitas.com
Publicitas S.A. 26, avenue Victor-Hugo 75116 Paris France Tel. ++33 (0) 145 00 66 08 Fax ++33 (0) 145 00 94 81 paris@publicitas.com
Publicitas Media Belgium Lozenberg 9 1932 Zaventem Belgium Tel. ++32 (2) 639 84 20 Fax ++32 (2) 639 84 30 brussels@publicitas.com
Media Promotion GmbH Bergstrasse 11 5020 Salzburg Austria Tel. ++43 (662) 87 53 680 Fax ++43 (662) 87 95 18 30 salzburg@publicitas.com
Publicitas Eastern Europe Ltd. Novy Arbat str. 21, build 1, 6th floor, office 611 1190010 Moscow Russia Tel. ++7 (495) 787 75 88 Fax ++7 (495) 787 75 55 moscow@publicitas.com
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For Advertising Sales Abroad Europe Publicitas Internacional S.A C/ Goya 21, 1 Dcha 28001 Madrid Spain Tel. ++34 91 323 79 11 Fax ++34 91 733 59 58 madrid@publicitas.com
North America Publicitas McGown 8250 Decarie Bldv. Suite 205 Montreal, Quebec H4P 2P5 Canada Tel. ++1 (514) 735 51 91 Fax ++1 (514) 342 94 06 Publicitas North America Inc. 330 7th Avenue, 5th floor New York, N.Y. 10001 United States of America Tel. ++1 (212) 599 50 57 Fax ++1 (212) 599 82 99 newyork@publicitas.com Publicitas North America inc. 225 W. Washington Street, Suite 2200 Chicago, IL 60606 United States of America Tel. ++1 (312) 924 0294 Fax ++1 (312) 924 0273 chicago@publicitas.com
Publicitas North America Inc. 128 Spear Street 4th Floor San Francisco, CA 94105 United States of America Tel. ++1 (415) 624 2400 Fax ++1 (415) 624 2412 sanfrancisco@publicitas.com Publicitas Charney/Palaclos 5201 Blue Lagoon Driv Suite 200 Miami, FL 33126 United States of America Tel. ++1 (786) 388 6340 Fax ++1 (786) 388 9113 miami@publicitas.com
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For Advertising Sales Abroad Asia/Pacific Mass Media Publicitas Pty Ltd. Level 9, 215-217 Clarence Street Sydney, NSW 2000 Australia Tel. ++61 (2) 9252 3476 Fax ++61 (2) 9251 3726 ppn-australia@publicitas.com
Publicitas (Shanghai) Advertising Co., Ltd. Room 701, Wise Logic Int. Center No. 66 Shanxi Road North, Jing An District China – Shanghai 200041 Tel: ++86 (21) 5116 8877 Fax:++86 (21) 5116 0678 china@publicitas.com
Mediascope Publicitas (India) Pvt. Ltd. 51 Doli Chambers Arthur Bunder Rd. Colaba Mumbai 400 005 India Tel. ++91 (22) 22881401 / 22048890 Fax ++91 (22) 22875718 / 22824889 india@publicitas.com
Publicitas Hong Kong Ltd. 26/F Two Chinachem Exchange Square 338 King’s Road, North Point Hong Kong Tel. ++852 2516 1001 Fax ++852 2528 3260 hongkong@publicitas.com
Publicitas International Sdn. Bhd. Lot S 105, 2nd Floor, Centrepoint Lebuh Bandar Utama, Bandar Utama 47800 Petaling Jaya, Selangor Malaysia Tel. ++60 (3) 7729 6923 Fax ++60 (3) 7729 7115 kualalumpur@publicitas.com
Publicitas Singapore Pte Ltd 72 Bendemeer Road, #02-20 Luzerne Singapore 339941 Singapore Tel. ++65 6836 2272 Fax ++65 6297 7302 singapore@publicitas.com
Publicitas (Thailand) Ltd. 5th Floor, Lumpini I Building, 239/2 Soi Sarasin, Rajdamri Road, Lumpini, Pathumwan Bangkok 10330 Thailand Tel. ++66 (2) 651 9273-7 Fax ++66 (2) 651 9278 bangkok@publicitas.com
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Advertisements Abroad Publicitas AG Publicitas Swiss Press Mürtschenstrasse 39, CH-8010 Zurich Phone +41 (0)44 250 37 00, fax +41 (0)44 250 37 37 swisspress@publicitas.com, www.publicitas.com/swisspress
Advertisements German-speaking Switzerland NZZ Media – a branch of Publicitas AG Falkenstrasse 11, 8021 Zurich Phone +41 (0)44 258 16 98, fax +41 (0)44 258 13 70 anzeigen@nzzmedia.ch, www.nzzmedia.ch
Advertisements French-speaking Switzerland Publicitas SA - NZZ Media Rue Etraz 4, 1003 Lausanne Phone +41 (0)21 317 88 08, fax +41 (0)44 258 13 70 ygumy@nzzmedia.ch, www.nzzmedia.ch
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