Wesley Day Advertising POD

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W E S L E Y DA Y ADVERTISING

Agency Overview

WHO IS WESLEY DAY ADVERTISING?

Unique Highlights Wesley Day Advertising is one of the pioneer agencies in the state of Iowa, founded in 1949. Throughout our history Wesley Day has also been one of the most stable agencies in Iowa, a direct result of the way we treat our staff and treat our clients. Wesley Day Advertising currently has a client retention record better than three times the industry average of 5.1 years, and nearly 40 percent of our clients have been with us for more than ten years. Wesley Day specializes in “considered purchase” products and services – things you think about before you buy. Because of the many years we have been developing specialized knowledge in this area, our advertising and marketing materials regularly outperform the biggest advertisers and the largest agencies in the world. (By winning Readership and Awareness/Preference studies, more successful events, etc.) Our philosophy on the client/agency relationship also sets us apart in the agency business. Our basic tenant is to do whatever is best for the client. Period. We make no attempt to tie clients down with contracts, retainers, or exclusive supplier agreements. Instead we tie them down with better work at a fair price that provides greater impact for every dollar. Bottom line, we maintain the flexibility to work with clients in whatever way they prefer within the parameters of three firm agency rules:

1. We want to do good work. 2. We want to be fairly compensated. 3. We want to have fun (see #1).

TALKING TO CONSIDERED PURCHASE MARKETS

They don’t teach how to do considered purchase products or services in advertising and marketing communications classes. You have to learn that “on the job.” Wesley Day has been doing so since the agency was founded, passing along unique knowledge and understanding from generation to generation. There are two areas that require special insight to do considered purchase right. First is to understand that there is a sales process in which the prospect moves through specific stages, or steps, towards the purchase. That process starts with basic awareness that you even exist. Then as they move through the process they need more and more detailed information each step towards the actual purchase. Our job is to support the sale each step of the way by matching up the information needs to the specific stage at hand. Supporting the sale each step of the way also requires looking at all the elements of the distribution/sales chain and addressing issues and motivations that each of those groups face. In other words, figuring out how the sale is made from the company’s viewpoint and making sure we are providing the proper support and/or motivation for each person or influence along the chain. The results can be dramatic. As one example, Viking Pump, Inc., Cedar Falls, Iowa, a Wesley Day client since 1957, produces a range of positive-displacement pumps sold into industries ranging from chemical processing to biotech. It may not seem relevant to all considered purchase categories, but few groups are more deliberate in their purchase decision than the engineers who make pump decisions. Because we understand the process, and even when and how emotion influences their decision, Viking ranked better than twice the next closest competitor for Awareness in the last McGrawHill Awareness and Preference studies and better than three times the next closest competitor in Preference. Even while being outspent by certain competitors.

LOOKING OUT FOR YOUR BEST INTEREST

Our approach to client/agency relationships is to always do what is best for the client…ALWAYS. That sounds very noble, but in fact that also turns out to be in our best long-term interest as well. If, for example, you ask us to write something for a relatively unimportant audience and you have someone in-house that we think makes better sense to do the job, we’ll tell you. We’re always glad to take your money, but most clients have capabilities in-house that should be utilized for certain jobs rather than paying our hourly rates. By telling you that, two things happen. First, it allows you to make an informed decision, which is part of the reason you work with us in the first place. Secondly, it lets you know that we’ll tell you the truth no matter what so that the next time we see something we really should be involved in you’ll know we’re telling the truth about that as well. Most agencies haven’t figured out that if they can help you do something smarter or cheaper, it doesn’t hurt them at all. You still have the same amount of money in your budget, so they’re ultimately going to get that money. The only thing that happens is that we all get to do more with the total budget available, which makes the company more successful and all of us look good. Further, when you receive a job from us, you own it to use in the future at your discretion (with rare exceptions, including broadcast projects involving renewable talent fees or limited-use stock photography). As you probably know, the default position of the law is that the creator of a work owns the rights to the work. We believe the client who pays for the work should own the rights, so if we use an outside specialist (such as photographers, illustrators, or cartoonists), we require them to sign an agreement with us that our client owns the rights to their work.

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Is it strategically sound?

Is it innovative and unexpected?

Does it generate strong interest?

Does it compel the intended audience to the intended outcome?

Does its impact justify its cost?

Does it make sense to the client?

Does it carry pride-of-ownership appeal?

Does it expose an essential truth that exists between the client and its market?

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“First one home is a wuss.”

Client: BENCHMARK HOMES Title: Don’t Tell The Joneses You’re Moving. Size: 48’ x 14’ Medium: Billboard

BE PREPARED

MID-IOWA COUNCIL, BOY SCOUTS OF AMERICA See what scouting is all about. School night for Scouting, Thursday, September 7, 2000. This ad was created by Wesley Day Advertising pro bono on behalf of the Mid-Iowa Council, Boy Scouts Of America. Photography by Craig Anderson. Advertising space is provided courtesy of The Des Moines Register.

BOY SCOUT OATH

DO MY DUTY TO

TO WILL DO MY BEST

I MY HONOR

MID-IOWA COUNCIL, BOY SCOUTS OF AMERICA See what scouting is all about. School night for Scouting, Thursday, September 6, 2001. This ad was created by Wesley Day Advertising pro bono on behalf of the Mid-Iowa Council, Boy Scouts Of America. Photography by Craig Anderson. Prepress by ScanGraphics. Inc.

Client: MID-IOWA council, BOY SCOUTS OF AMERICA Title: We Teach Your Kids To Swear Size: Full Page Publication: Des Moines Register

K E E P M Y S E L F P H Y S I C A L LY S T R O N G , M E N TA L LY AWA K E , A N D M O R A L LY S T R A I G H T.

GOD

TO

ON

H E L P O T H E R P E O P L E AT A L L T I M E S ;

YEAH, WE TEACH YOUR KIDS TO SWEAR

Client: MID-IOWA council, BOY SCOUTS OF AMERICA Title: First One Home Is A Wuss. Size: Full Page Publication: Des Moines Register TO

A N D M Y C O U N T R Y A N D T O O B E Y T H E S C O U T L AW;

Client: BENCHMARK HOMES Title: We Nailed It! Size: 48’ x 14’ Medium: Billboard with Extension

Psychologists Call It Obsessive/Compulsive. We Call It DuraLobe.

We’ll admit it. We’ve obsessed on a pump clean enough for the rigors of Biotechnology and Pharmaceuticals that is also the right choice for Personal Care and Food applications. The result is the Viking DuraLobe, a smooth, dry running, low-shear, 316 Stainless pump that eliminates normal entrapment areas and is very, very clean. It is also easy to maintain and fully CIPable. Specify DuraLobe and put your mind at ease.

An ISO-9001 and 14001 System-Certified Company.

VIKING PUMP, INC. � A Unit of IDEX Corporation Cedar Falls, Iowa 50613-0008 U.S.A. Telephone: (319) 266-1741 � Fax: (319) 273-8157 www.vikingpump.com

Client: VIKING PUMP Title: Psychologists Call It Obsessive... Size: 8.25” x 11” Publication: Compressor Tech

Client: FIRST NATIONAL BANK Title: Through 85 Years of Trends,... Size: 6-col x 16" Publication: Ames Tribune

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Don’t put up with the playground bullies

Y

ou’ve worked hard to earn the respect of your customers. You treat them right, and they reward you with their business.

You even manage to make a little money, but the majors are making this harder every day.

Client: BENCHMARK HOMES Title: Curves Size: 7.5” x 9.5” Publication: Parade Of Homes

We believe that the best way to sell tractors is to give our dealers superior products backed by our world-renowned service and support – and then actually work with you to build your business. After all, who knows your business better than you? If this sounds like the way you’d like to play, then we want to talk with you. We’re McCormick and Landini tractors. Visit mccormickusa.com or call 1-866-FARMRED (866-327-6733) for more information.

McCormick

INTERNATIONAL USA, INC.

4258 Communications Drive • Norcross, GA 30093-2922 • salesinfo@mccormickusa.com

Client: McCormick International Title: Don’t Put Up With The Playground Bullies. Size: 7" x 10" Publication: Agri Marketing

Escape to the Shelter of Your Home ⁄ ” Inner Grille

LOW-PROFILE, FOLDING HARDWARE

Latches and operators are specially designed for security, easy operation, and long life. And to enhance the beauty of your windows and doors.

Client: MEDICAP PHARMACY Title: It’s Amazing How Far Riding A Mouse Can Take You. Size: 8.5” x 5.5” Publication: Direct Response

Folding casement cranks

Folding casement latches

Double-hung latches

Y our home is both your sanctuary

⁄ ” Wood Removable Grille

1” Simulated Divided Lite Grille

– a place to retreat and refresh your soul – and an extension of you – a showcase of your tastes, personality, and aspirations. Highlighting every home are its windows and doors that frame your view of the outside world, and bring light and warmth into your life. Shelter Windows is committed to making the most of your home with the best designs, features, quality, and choices to fit you and your style. Shelter Windows has been proudly building windows and doors for some of the most demanding conditions and applications since 1986. Today you’ll find our windows in the high elevations of the Rocky Mountains sheltering homeowners from the ravages of biting winds, bitter low temperatures, intense solar radiation, and extremes of temperature. And all the time enhancing the beauty of the homes and the views. You’ll find them in the desert Southwest repelling the scorching heat and sunlight, withstanding the extreme temperature, and protecting against sudden dust storms and downpours. In the Midwest you’ll find Shelter Windows withstanding wild swings in humidity and temperatures that range from more than 100 degrees to 30 below. And in homes ranging from modest cottages to extravagant trophy homes. And in the cities you’ll fine Shelter Windows preserving and enhancing the beauty of everything from historic renovations to modern office buildings to futuristic restaurants.

1 ⁄ ” Simulated Divided Lite Grille

2” Simulated Divided Lite Grille

DIVIDED LITE OPTIONS

Create just the look you want for your home with an assortment of grill styles and sizes. Choose from removable wood grilles, aluminum inner grilles, and simulated divided lite grilles.

CLADDING FINISHES

Choose from 8 colors to match the color and finish of your home. White

Antique White

Driftwood

Bronze

Black

Cranberry

Tuscan Red

Hartford Green 4

Client: SHELTER WINDOWS & DOORS Title: Wood, Clad, and Vinyl Size: 8.5” x 11” Publication: 16-Page Brochure

Client: SILICON PLAINS TECHNOLOGIES Title: E-Business Is Not An Oxymoron Size: 8.5” x 11” Publication: 8-Page Brochure

5

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Client: WESLEY DAY ADVERTISING Title: Up Your Ads Size: 48’ x 14’ Medium: Billboard with Extension

CONSUMER MAGAZINE

Client: PRAIRIE MOON WINERY & VINEYARDS Title: Winter Moon Publication: Direct Response

All Furniture Is Not Created Equal. Client: MTI BioTECH Title: Juven Size: 7” x 5” Box Publication: Direct Response

Come find out why at our new showrooms and design studio.

Home Furnishings & Design

3950 NW Urbandale Drive Urbandale, Iowa One block north of Douglas & 100th (515) 270-6767 n

n

© 2000 Finer Things LLC. All rights reserved.

Client: FINER THINGS HOME FURNISHINGS & DESIGN

n

Client: Finer things HOME FURNISHINGS & DESIGN Title: All Furniture Is Not Created Equal. Size: Full Page Publication: Iowan Magazine, Poster, and Billboard

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GP 53253 Football Game

4/4/07

8:18 AM

Page 1

Client: Principal Financial Group Title: The Principal Pigskin Party Size: 5" x 8" Publication: 6 Panel Die Cut Folder

See you here!

The Principal

GP 53253

GP 53253 Football Game

4/4/07

8:18 AM

© 2005 Principal Financial Services, Inc.

08/2005

Page 2

Please join Jim Wrage, Dave Daniel, and the rest of the team from Principal Life Insurance Company’s Des Moines Group Benefits Sales Office for the state of Iowa’s fall classic:

IOWA – IOWA STATE September 10, 2005 Jack Trice Stadium, Ames, Iowa

Hospitality tent No. 4 - directly North of the stadium. Please reference the map on the back of this invitation.

H

ey, Cyclone fans! The ghosts of Pop Warner, Clyde Williams and the Dirty Thirty are calling to you. Once again recall those crisp, fall Saturday afternoons in Ames. It’s time to don the cardinal and gold and represent your alma mater! Dan McCarney and company are building a proud football tradition at ISU - and an exciting 2004 season has led to high expectations for 2005. Our Cyclones need your support - don’t let this tent turn into a sea of black and gold. Bragging rights are on the line! Come out and show the Big 10 who’s really the boss.

2:30 p.m. kickoff Tailgating begins at 11:00 a.m.

Complimentary food and beverages will be served. A limited supply of hillside seat tickets is available for those who would like to attend the game. The game will also be televised and you can watch it in our hospitality tent on a

BIG SCREEN TELEVISION to be given away during a drawing for prizes!

Bring the ticket below for your entry in the drawing.

A

ttention Hawkeye Nation! Kirk Ferentz and the highflying Hawkeyes are loaded and ready for another run at the national title. The Hawks are one of only nine Division-I teams to have won 30 games in the last three seasons. Preseason polls have put the Hawks in the top 10, and this is one game you won’t want to miss. The Cyclones have recently been one of the Hawkeye’s stiffest competitors and the Hawks need your support. Every game counts, so add your voice to the cheering section! Put on your black and old gold and make the short trip to Ames.

SEE YOU THERE

Client: BT PRIME-MOVER Title: Booth Display Size: 30’ x 40’ Medium: Productivity Expo

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can make body shop Gabus Ford pleasant. At Charles n r The Charles ant situatio e when you your unpleas the differenc essional. you’ll see prof Gabus Ford ked on by a Gabus wor is icle veh

parts the finest Ford us Ford has rles Gabus Charles Gab Ford, in Iowa. Cha of genuine department inventor y and Hino extensive vy truck, carries an , Ford hea rles cury Cha Mer into Lincolnyou walk you’ll walk s. When part ent, k artm truc ’s parts dep t place. Gabus Ford e to the righ g you cam out knowin

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Client: Des Moines MItsubishi Title: Holiday Greeting Size: 5-col x 20" Publication: Consumer Newspaper

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ies p o s s i b i l i t es G ab us C ha rl Fo rd .

Open up to

BIG

possibilities at Charles Gabus Ford.

NEW/USED VEHICLE SALES Price and selection are what makes Charles Gabus Ford number one. Charles Gabus Ford has a choice of vehicles to suit anyone’s needs with over 1,000 new and preowned vehicles in stock.

SERVICE The Charles Gabus Ford Service department has experienced technicians that you will trust working on your vehicle. And while you wait, enjoy a spacious, comfortable waiting area that offers computer hook-ups so you can work while you wait.

PARTS Charles Gabus Ford has the finest parts department in Iowa. Charles Gabus Ford carries an extensive inventory of genuine Ford, Lincoln-Mercury, Ford heavy truck, and Hino truck parts. When you walk into Charles Gabus Ford’s parts department, you’ll walk out knowing you came to the right place.

BODY SHOP The Charles Gabus Ford body shop can make your unpleasant situation pleasant. At Charles Gabus Ford you’ll see the difference when your vehicle is worked on by a Gabus professional.

Open up to

BIG

possibilities at Charles Gabus Ford.

Charles Gabus Ford 4545 Merle Hay Road Des Moines, IA 50310 515-270-0707 1-800-934-2287 www.gabusford.com

SMALL ENOUGH TO CARE.

4545 Merle Hay Road • Des Moines, IA 50310 515-270-0707 • 1-800-934-2287

www.gabusford.com

10 nes, IA 503 d • Des Moi le Hay Roa 1-800-934-2287 4545 Mer 7• 515-270-070 com

ARE. C O T H G L ENOU Client: Charles Gabus Ford

sford.

www.gabu

Title: Big Possibilities... Size: 3" x 9" Publication: 6-Panel Accordian Folder

“I now have been in the Ford car and truck business for over 48 years. You would think that by now I would have gotten tired of this business, but I want you to know that every day is just like Christmas. I love it just as much as I did 48 years ago!” “I hope that when a vehicle goes out with my name on it that we have made sure it’s the right vehicle at the right price. I want to provide the very best in the Service Department, Body Shop, and the Parts Department so that you may enjoy the ultimate driving experience every time you get behind the wheel of your Charles Gabus Ford. We’re happy if you’re happy. It’s a philosophy that has made us the largest and best Ford dealership in Iowa.”

Charles Gabus, Owner

from more than 1,000 • Choose new and preowned vehicles.

than one acre • More under a single roof.

largest Ford dealer • The in Iowa for over 35 years.

than 155 friendly, • More courteous employees to serve you better.

Moines’ first • Des Blue Oval Certified Dealer.

BIG ENOUGH TO SERVE YOU BETTER

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ENJOY THE SECURITY OF TRUE “LIVING BENEFITS”

Introducing Thanks to medical advances, more and more Americans are surviving major medical crises—cancer, strokes, heart attacks, and kidney failure. We all realize that many individuals who have been diagnosed with what at one time were considered fatal illnesses are now overcoming the odds and surviving. Unfortunately, traditional life insurance is not designed for survivors.

I

“ n my profession medical insurance is a given, but most people don’t think about the offtrack events that can bring life to a halt. Now, you can obtain coverage that pays when you survive a medical crisis such as a heart attack, stroke, cancer, or other critical illnesses.

P

rotection is important on the track, but it’s more important for my family. That’s why I own a Critical Cash Life policy that guarantees cash when it’s needed the most. And I urge you to consider this valuable coverage highlighted here for yourself.”

Critical Cash Life pays

Apply for the amount that’s right for you.

Guaranteed exchange privilege.

upon diagnosis of a

You may apply for term life benefits up to $1,000,000. You also have the choice of selecting your lump-sum benefit of 50% or 100% of the life benefit selected above.

If you would become uninsurable or just want to continue your insurance protection beyond age 70, Critical Cash Life provides an additional option. You have the right to exchange your policy for permanent life coverage without evidence of insurability during the five years prior to the expiration date of the policy. With Critical Cash Life, you’re guaranteed protection now and in the future.

covered critical illness.* Life insurance has always been a vehicle to provide financial security when we need it most. While traditional life insurance satisfies this definition in the event of death, it falls short when you survive a medical crisis. Your financial security is most threatened when you are told by a physician that you have suffered a heart attack or stroke or that the tissue taken during a biopsy is, in fact, malignant. Critical Cash Life eases the financial pressure by providing a lump-sum cash benefit paid directly to you upon the diagnosis of a covered illness.

Use your lump-sum cash benefit any way you wish. � Non-medical expenses resulting from your condition. � Mortgage payments. � Treatments not covered by traditional medical insurance. � Extended convalescence. � Alter home or automobile for special needs. � Childcare. � Or any other bills you may have. It’s your money—the choice is up to you. * As defined in policy contract LP9342 and rider AML9584.

Example: If you select a total benefit of $800,000 with a 50% accelerated benefit, you would receive up to $400,000 at time of diagnosis, with the remaining to be paid in the event of death.

Term life protection with critical illness benefit. Critical Cash Life is a 20-year level term life policy for best cost-to-coverage value. Plus it offers:

� Lump-sum benefit up to 100% upon diagnosis of a critical illness. � Nonsmoker discounts. � Unemployment benefit. � Guaranteed renewal provision. � Guaranteed exchange privilege. � HIV coverage for medical personnel.

Unemployment benefit If you have been out of work for more than three months, have been receiving state unemployment benefits, and the policy has been in force for at least six months, your monthly payments will be waived for up to six months to help you get back on your feet. (Not available in CA, FL, MI, and TN.)

Guaranteed renewal provision.

U.S. Health Care Statistics

Cancer � 2 in 5 Americans will contract cancer.1 � Two-thirds of all cancer-related costs are non-medical expenses.1 “Cancer Facts and Figures—2002,” American Cancer Society

Heart Disease � Approximately 1.1 million Americans suffer a heart attack each year.1 � Approximately 1,600 Americans suffer a stroke every day.1 American Heart Association, 2002 Heart and Stroke Statistical Update

Survival � 70% of all heart attack victims survive at least 3 years.1 � Almost 75% of all stroke victims will be alive 1 year later.1 � 62% of people diagnosed with cancer will survive at least 5 years.2 American Heart Association, 2002 Heart and Stroke Statistical Update

At the end of 20 years, the policy may be renewed without evidence of insurability for another 20 years or to age 70, whichever is less.

“Cancer Facts and Figures—2002,” American Cancer Society

Client: NATIONAL TRAVELERS LIFE Title: Critical Cash Life Size: 8.5” x 11” Publication: 4-Page Brochure

Client: CASEY’S GENERAL STORE Title: The Official Store Of The... Size: Full Page Publication: Iowa Speedway Race Day

Client: NATIONAL TRAVELERS LIFE Title: Critical Cash Life Size: 10’ x 10’ Medium: Daytona 500 Stock Car Race

K_\ F]ÔZ`Xc :fem\e`\eZ\ Jkfi\ f] k_\ Not ATight Spot In Sight

Step into the operator’s compartment of the revolutionary BT reach truck and get a new perspective on reach truck possibilities. The control pod actually moves to conform to your body and operating preferences...higher...lower... tilted...and to accommodate forward...side...or 45° stance. Steer the 360° electronic control wheel in any direction you want to go, even reverse. The infinite steering automatically adjusts in sensitivity to your speed. Fingertip levers control hydraulic function for natural load movements. An automatic height selector eliminates guesswork. A host of other innovations makes this the most intuitive and productive reach truck ever developed. Demo a new BT reach truck and watch narrow aisles, crowded shelves, and tight corners vanish into thin air.

After the race, power up at the official convenience store of the Iowa Speedway.

Speedyway Ad.indd 1

3/19/07 11:57:08 AM

Client: BT PRIME-MOVER Title: Not A Tight Spot In Sight Size: 8.25” x 10.75” Publication: Material And Handling

BT Prime-Mover, Inc. 3305 North Highway 38 Muscatine, Iowa 52761-8800 Phone: (319) 262-7700 Fax: (319) 262-7600 BT Prime-Mover, Inc., reserves the right to change these specifications without notice and without incurring any obligation relating to such changes. Some machines may be pictured with optional equipment.

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Client: NATIONAL TRAVELERS LIFE Title: Aloha Size: 9� x 11.5� Publication: Agent Promotional Material For President’s Club Conference

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Client: FLEXSTEEL Title: Home Coming Sale DirectMail Program Size: 8.5� x 11� Publication: Enrollment Kit

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Client: Better Homes & Gardens Scrapbooks Etc. Title: Focus On The Consumer Size: 8.5" x 11" Publication: 12-Page Brochure

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DLCE

International Harvester is formed by Cyrus McCormick, Jr., and other leading manufacturers. The new company has a % market share in harvesting equipment.

DLCI

DLDL

International Harvester enters the tractor market, with  different models.

The tractor that industrialized the United States, the McCormick “Farmall,” is born.

DLEF

International Harvester introduces the McCormickDeering - and the smaller McCormick-Deering - tractors.

DLGL

DKGJ

The McCormick Farmall M is introduced.

McCormick centralizes reaper production in Chicago, Illinois, a more convenient location from which to reach the growing farm market.

DLKH

International Harvester Farm Equipment Division is purchased by J.I. Case which then merged with New Holland in .

DKGE

Satisfaction is guaranteed when McCormick offers a “full refund guarantee” if the purchaser is not happy with the product.

ECCC

The ARGO Group buys McCormick from the Case Corporation.

DKFE

ECCD

At age , Cyrus McCormick invents the first mechanical reaper. Production soars to  acres a day.

McCormick Tractors International Ltd. enters into a marketing alliance with Vermeer Mfg. Co., forming McCormick International USA.

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Nine out of  people earn their living by farming. A good farmer might harvest  acres of crop in a single day.

At Age , Cyrus McCormick Invented Something Quite Remarkable:

The World’s Breadbasket Client: McCORMICK INTERNATIONAL Title: The World’s Breadbasket Size: 24” x 18” Publication: Consumer Support Client: MASSEY FERGUSON Title: When You Sit In Your Tractor, Does It Feel Like This? Size: 8.5” x 11” Publication: Farm Publications

AND NOW WE WILL HAVE

245,000

Better Homes and Gardens Scrapbooks etc. 1716 Locust Street, LN-322 Des Moines, IA 50309

WE ! DID IT

We’re Right Behind You 90th & Hickman

guaranteed paid circulation*

86%

Increase* 200,000

Client: DES MOINES MITSUBISHI Title: We’re Right Behind You Size: 48’ x 14’ Medium: Billboard with Extension

We’re fueled by the tremendous power and reputation of Better Homes and Gardens

■

We’re capturing readers faster than anyone

■

We’re constantly researching and responding to readers and advertisers

■

We create reader connection better than anyone

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We inspire and educate scrapbookers better than anyone

■

WE’RE BETTER PERIOD.

Better reach

150,000

245,000 and gaining momentum

We’ll have the highest paid circulation.

Better readers

We’re reaching the BEST consumers...

Invest more time and money into scrapbooking

Better distribution

100,000

More newsstand copies sold

Better credibility

Connect your brand with Better Homes and Gardens®

Better opportunities

50,000

Brace yourself for an innovative new Web site and dynamic marketing programs

We’ve built the BEST scrapbooking magazine...

Contact your Scrapbooks etc. representative now for our latest media kit. 515-284-3575.

0

2002

2003

2004

2005

2006

2007

* 245,000 guaranteed average paid circulation per issue for the first 6 months of 2007. 86% circulation increase from 2004. Source: Meredith Corporation Circulation Department.

Client: Better Homes & Gardens Scrapbooks Etc. Title: We’ll Have The Highest Paid Circulation. Size: 6" x 4.25" Publication: 8-Panel Media Mailing

C reative P ortfolio

."/5*4 Blue Giant hydraulic dock levelers are designed and built to withstand years of rugged use with minimal maintenance while still providing easy, dependable, and safe operation. They have been proven on thousands of loading docks around the world under the most demanding conditions.

3FNPUF DPOUSPM is wall mounted and watertight to NEMA standards. Shielded push buttons control dock operation and reset.

7FMPDJUZ GVTF fall safe limits platform free fall to less than three inches.

)ZESBVMJD MJQ DZMJOEFS increases operating efficiency and reduces maintenance requirements over mechanically actuated lips.

JODI SFBS BOHMF accommodates easy installation into nonsquare pits.

#VJMU i#MVF (JBOUw 5PVHI GPS :FBST PG 3FMJBCMF 4FSWJDF %FDL TVQQPSU features high tensile steel channels that are welded to the underside of the deck at dynamic impact points to prevent “dishing� and provide long-term structural integrity.

25,000, 30,000, 35,000, and 40,000 lb Nominal deck widths:

'JYFE SFBS IJOHF remains flush with the floor to eliminate pinch points and cross-traffic obstructions. Full-width pin along with four vertical frame supports absorb cross-traffic impact.

Deck support is provided by a minimum of 6 formed channels welded at dynamic impact points. A continuous, single-piece headboard further increases strength across the front of the deck.

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poration, with corporate anada, is a global and distribution of dock ading lifts, dock safety cks. Quite simply, on for your loading

Working range:

12 in above to 12 in below dock level Lip extension:

16 in standard

Bumpers:

2 laminated bumpers (14 x 10 x 4.5 in) All units rated in compliance with ANSI.

8"33"/5:

5PF HVBSET provide protection over the full operating range of the platform.

Standard five-year structural and one-year parts and labor from date of shipment. All warranties are subject to standard limitations on liability. Consult Blue Giant warranties for full details.

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A single push-button control operates both the deck and lip. The controls are conveniently located on one remote wall-mounted station. The leveler is powered by a self-contained, maintenance-free power pack.

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Nominal deck lengths:

6, 8, and 10 ft

4 in

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-2313

6, 6.5, and 7 ft

Automatic lateral compensation:

Hydraulic dock levelers are efficient and easy to use. Unlike mechanical dock levelers, there’s no bending and pulling required to operate. Activation and positioning is achieved with constant-pressure push button controls.

The ease of operation reduces operator fatigue and the temptation to take shortcuts, making hydraulic levelers particularly valuable for high-volume docks, multiple shifts, and severe conditions.

41&$*'*$"5*0/4 Capacities:

'VMM XJEUI MJQ IJOHF provides maxim strength and rigidity. Continuous one-piece headboard strengthens the front dock structure.

:JFMEBCMF MJQ absorbs shock from trucks backing in that can damage the platform and trailer.

4FMFDUJPO

The electro/hydraulic control and operation lets you address additional safety concerns such as interlocking with vehicle restraints, overhead doors, and other equipment.

-JQ LFFQFST provide cross-traffic support and automatic night locks.

.BJOUFOBODF TUBOE is V-grooved and supports both the deck and lip for safe underdeck inspections and maintenance.

/BSSPX GSBNF makes pit cleaning easier.

The platform is designed to “flex� up to 4 inches when under load to ensure full-width contact between the lip and trailer bed.

â–

Side and rear rubber or nylon brush-style weather seals (shown)

â–

18- or 20-in long lip

â–

Under deck center support for threewheel lift truck use

â–

Pour-in pan (dock leveler welded to steelformed box to facilitate concrete pour)

â–

Curb angle set

)ZESBVMJD QPXFS TZTUFN features a 1-hp, totally enclosed, fan-cooled (TEFC) motor equipped with overload protection. UL/CSA approved.

Client: BLUE GIANT Title: Hydraulic Dock Levelers Size: 8.5� x 11� Publication: 4-Page Brochure

ity Blue Giant dock at www.BlueGiant.com.

lb.

lb.

capacity. from 20,000- to 30,000-lb

ations systems, and door st dock mishaps.

els.

TPSJFT nications lights, and dock .

MANTIS SERIES

)ZESBVMJD %PDL -FWFMFST

r lift equipment, and industrial trucks. Concurrent with our continuing product or latest information. Some features illustrated may be optional in certain market areas. Mantis Hydraulic 11/06-10M

Viking builds pumps that keep you going, no matter what. Even our standard motorspeed lube pumps are designed and built to quietly handle the high-suction pressures, entrained gases,

VIKING PUMPEN

and contaminants that find their way into compressor lubrication systems without problems. No wonder Viking Pumps are found on all types of compressors, in all kinds of service, around the world. Whatever pump you need, we have the application experience and the engineering know-how to get the job done right. Find out how we can help make your 24/7/365 operation a whole lot easier.

Rest easy. You have Viking on-line.

A Unit of IDEX Corporation

www.vikingpump.com VIKING PUMP OEM Direct Cedar Falls, Iowa 50613-0008

U.S.A. Telephone: (319) 273-8118 ďż˝ Fax: (319) 268-4520

IMMER IN REICHWEITE

GRĂ–SSERES WISSEN SICHERT IHREN ERFOLG

WEITREICHENDE PRĂ„SENZ

A

SHAMPOO

Produkte,

GLUKOSE

hervorragenden

die zum Erreichen hÜchster Produktivität erforderlich ist.

ďż˝ Herstellungs- und Montageanlagen von Viking

Wo auch immer Viking Pumpen installiert sind, ist auch ein autorisierter Fachvertreter von Viking in der Nähe. Diese Vertretung erfĂźllt fĂźr Viking eine SchlĂźsselstellung in Bezug auf Service und Kundendienst und steht Ihnen auch bei schwierigsten FĂśrderproblemen mit Rat und Tat zur Seite. Alle Vertretungen haben eine groĂ&#x;e Auswahl von Pumpen und Ersatzteilen auf Lager; dies ermĂśglicht prompte Lieferung an jeden Standort. ďż˝

Mehr als 250 autorisierte Viking Vertretungen in 58 Ländern.

ďż˝

Mehr als 35 Regional- und Bezirksniederlassungen Ăźberall in der Welt.

ďż˝

Viking und die Tochtergesellschaften haben Herstellungs- bzw. Montagebetriebe

in: USA Cedar Falls, Iowa St. Louis, Missouri Europa Shannon, Irland Eastbourne, England Kanada Toronto, Ontario Windsor, Ontario

2

AGRIKULTUR NAHRUNGSMITTEL KĂ–RPERPFLEGE GETRĂ„NKE PHARMAZIE KLEBSTOFFE MARINE INDUSTRIE FORSTWIRTSCHAFT PAPIERFABRIKEN BAUWESEN CHEMIKALIEN KETCHUP

Sie zuverlässige

Anwendungsexpertise,

WEITE MARKTERFAHRUNG Viking Pumpen fĂśrdern FlĂźssigkeiten in Hunderttausenden von einzigartigen Anwendungen weltweit. Dank dieser groĂ&#x;en Erfahrung und Datenerfassung verfĂźgt Viking Ăźber die notwendigen Mittel, Ihnen bei der Auswahl der bestmĂśglichen Pumpe fĂźr Ihren Einsatzfall behilflich zu sein.

HERBIZIDE

ls Kunde von

Viking Pump erhalten

Kundendienst und die

Client: VIKING PUMP Title: Location: 200 Miles Offshore. Size: 8.5� x 11� Publication: Compressor Tech

GLYZERIN

HOLZLEIM HEIZĂ–L

SALZSĂ„URE

KLEBSTOFFE

PAPIERBESCHICHTUNGEN TEER

FARBEN UND VERDĂœNNER

3

Client: VIKING PUMP Title: Worldwide Viking Size: 8.5� x 11� Publication: 12-Page German Corporate Brochure

IDEX CORPORATION

C reative P ortfolio

Here’s to the captains of the midnight oil industry.

Client: FIRST FEDERAL BANK Title: Here’s To The Captains Of The Midnight Oil Industry. Size: 8.5" x 5.5" Publication: Prospect Mailing, Billboard, and Consumer Newspaper

We know what it takes to run a business, and we have what it takes to help. We Put You First!

www.firstfederalbank.com

Fred is reliable.

Our House Special

FRED

First Federal Remote Express Deposit.

is your business companion.

We put your business first!

Coming soon.

firstfederalbank.com

Member FDIC

+VTU GFFE IJN ZPVS DIFDLT BOE IF MM EFQPTJU UIFN JOUP ZPVS 'JSTU 'FEFSBM BDDPVOU GBTUFS UIBO ZPV DBO TBZ iHPPE CPZ w

Depend on FRED. We put your business first!

We put your business first!

Coming soon.

firstfederalbank.com

FR E D

Member FDIC

FR E D

FRED

RE

D

Have you fed FRED today?

F

3900 Westown Parkway • West Des Moines, Iowa 50266 • (515) 224-1800 5260 NW 86th St. • Johnston, Iowa 50131 • (515) 974-4949 www.firstfederalbank.com

Call today for more details and a free demo. Member FDIC

D

E FR We put your business first!

Coming soon.

firstfederalbank.com

Member FDIC

Client: FIRST FEDERAL BANK Title: Fred Is Your Business Companion. Size: 2-col x 2.5" & 2-col x 8" Publication: Consumer Newspaper

Introducing FRED First Federal Remote Express Deposit.

your business companion.

Want to consolidate and possibly decrease your monthly bill payments? Come up with a little cash for a special need? And maybe decrease your taxes* in the process? Then talk to your friends at First Federal Bank about a home equity line of credit loan.

3.99% APR

We Put You First!

**

We can loan up to 100% of your home value with no closing costs.*** Call, visit our Web site, or stop in today for all the exciting details.

3900 Westown Parkway West Des Moines, Iowa 50266 firstfederalbank.com

* Consult your tax advisor regarding interest deductibility. ** Offer valid on new loans only and is subject to change. APR is fixed for at least 6 months. Thereafter, rates may vary on the first business day of each calendar quarter at Prime +1% (5.00% as of 1/1/04) for LTVs equal to or less than 85% and at Prime + 2% (6.00% as of 1/1/04) for LTVs of 86% to 100%. The maximum APR is 14%. Payment method restrictions apply. Loan subject to credit approval. *** Appraisal fees ranging from $100 - $300 may apply. Property insurance is required. An annual fee of $50 applies (waived first year).

Client: FIRST FEDERAL BANK Title: Our House Special Size: 3-col x 9" Publication: Consumer Newspaper

Ask for details today.

We put your business first!

3900 Westown Parkway • West Des Moines, Iowa 50266 • (515) 224-1800 5260 NW 86th St. • Johnston, Iowa 50131 • (515) 974-4949 www.firstfederalbank.com

Member FDIC

C reative P ortfolio

Great results. Great legs.

iowa.unomaha.edu Tuition Discounts for Harrison, Mills, and Pottawattamie Counties UNO Billboard OM303.indd 1

3/27/08 8:45:36 AM

Client: UNIVERSITY OF NEBRASKA OMAHA Title: Half Price Size: 48’ x 14’ Medium: Billboard

Call For FREE Bail Bond Information We’ll come to YOU 24 hours! Arrestado? SE HABLA ESPAÑOL t -PDBM "HFOU t 'SJFOEMZ t 'BTU t "MM 4PVUI %BLPUB /BUJPOXJEF 4JODF t 5FSNT 8JUI "QQSPWFE $SFEJU t /P DPMMBUFSBM o /P 1SPCMFN

SIOUX FALLS

336-2225

605 FASTEST AVAILABLE SERVICE

Checks Accepted

Client: AAA SPEEDY RELEASE Title: Free Bail Bond Information Size: 8� x 4.75� Publication: Yellow Pages

Nationwide Toll Free 800-564-8898

222-VEIN IowaVeinCenter.com XXX 4QFFEZ3FMFBTF#BJM#POET DPN

VARICOSE & SPIDER VEIN TREATMENT

U

LASER HAIR REMOVAL

Client: IOWA VEIN CENTER Title: Great Results. Great L egs. Size: Half Page Vertical Publication: Consumer Magazine

IA Vein DSM WomenSr4.indd 1

Client: MTI BioTECH Title: Re-Vigor Size: 12 oz. Bottle Publication: Direct Response

1/31/08 8:06:24 AM

C reative P ortfolio

Boesen THE FLORIST

HOLM GRAPHIC SERVICES

PLASTIC & RECONSTRUCTIVE SURGERY

THE WITTERN GROUP

How Many People Does It Take To Screw Up An Idea? Better Thinking. Fewer Layers. WESLEY DAY ADVERTISING 224-9330 • lightbulbs@wda.com

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