How Google AMP Has Changed SEO AMP is not an official ranking factor, however, because AMPs improve site load time, which is a ranking factor, they have played a role in SEO. AMP pages are placed higher in the results. AMP could hamper link-building efforts. Google Analytics supports Google AMP. Most people are reading the content. Your HTML needs to be flawless. AMP isn’t solely static. If you need progressively organic traffic to your website, you need to put proper strategy or hire the experts from an SEO company in St Petersburg, FL who gives you the best exertion without fail. Source:- seoinc.com