Here are 7 writing tips that can help you craft an engaging piece that not only converts your prospects but also builds trust in your readership.
1. Lay the groundwork for a compelling copy – know your audience. 2. Define the concept, gist and layout of your content up front. 3. Conduct research where necessary to create content that adds value to the readers. 4. Tailor your content and writing style according to the subject and platform. 5. Brevity and clarity can win the day for you.
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6. Utilise visual content and visual aesthetics to enhance your content.
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7. Build trust in your readers by giving hyperbole and weasel words a miss.
Source: moz.com