Important SEO KPIs You Should Track Goals and KPIs are among the most important parts of your SEO strategy, yet one of the most commonly overlooked areas. ROI. Backlinks. Organic Visibility. Organic Sessions. Keyword Rankings. Conversions (Sales and Leads). Branded vs. Non-Branded Traffic. Need help measuring SEO metrics or adjusting your website marketing strategy to improve conversions? If yes then it is best to connect with an SEO company in Aurora, CO. Source:- semrush.com