Keys to Improve Your SEO Ranking Search engine optimization ( SEO) determines how high a website ranks in common search engines like Google. High-Quality Content. Effective Keywords. User Engagement. Schema Markup. Useful Backlinks. Site Authority. On-Page SEO. Load Speed. SEO is an ever-evolving entity that needs constant maintenance, research, and updates. If you’re having issues with your rankings, or are looking for opportunities to improve your standings on search engines, then it is best to connect with the experts of an SEO company in Durango, CO. Source:- semrush.com