Logo Design: How to Design a Logo that Works Your logo is more than just a shape and colors or a picture, it’s what your customers see and feel when they think of you. Here are 6 elements we consider when crafting a strong brand logo. 1. It has a clear objective. 2. It’s relevant to your industry. 3. It stands out in the crowd. 4. Make it memorable. 5. It needs to be versatile. 6. Make it timeless. If you want to improve your brand's logo then it is propounded to connect with the professionals of a web designing company in Aurora, CO. Source:- flowstatebranding.com