SEO vs PPC: Which Generates Better ROI?

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SEO vs PPC: Which Generates Better ROI?

SEO marketing utilizes a website’s organic content and the careful use of keywords to make a business’ posts appear at the top of the search results. On the other hand, PPC is a paid marketing method wherein businesses bid for an advertisement slot in search engines for their posts to appear on top of the search results. They then pay the search engine a certain amount every time their post/ad is clicked.

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