T
he Arizona Beef Council (ABC) was officially created in 1970, after two decades of voluntary efforts, to promote beef and provide education on the benefits to one’s diet. Now, fifty years later, the mission is the same: education, promotion, and research. Directed by a board of nine beef farmers and ranchers (three ranchers, three dairymen, and three cattle feeders), the Beef Checkoff Program works to reach Arizona consumers with in-state programs as well as extending national programs of the Beef Checkoff Program, which became federal law in 1986. Annually, the board prepares a marketing plan and budget, taking into consideration the latest consumer market research. PG. 22 :: FALL 2020
The flagship brand “Beef. It’s What’s for Dinner.” is the Beef Checkoff-funded marketing campaign, with the home base of www.BeefItsWhatsForDinner.com featuring recipes, cooking lessons, nutrition information, information on how cattle are raised, how to cook the various cuts, and more. A helpful collection to visit on this website when learning about cooking different cuts of beef are the “Cuts” and “Cooking” sections where each cut is searchable with recommended cooking recommendations and suggested recipes. An Arizona favorite recipe is Six-Chile Beef Flank Steak with Southwest Tomato Cream and Roasted Vegetables. Also, on the website are guidelines for safe and easy freezing, storage and defrosting for beef.
For more information about theINGREDIENTS: Arizona Beef Council, visit www.ArizonaBeef.com.
