WESTERN STYLE GUIDE: WHAT TO WEAR FOR WINTER
“In a world full of trends, be a classic.” Winter on the ranch in southeastern Arizona can look a little different than winter in the northern country, but nevertheless chilly temperatures are prevalent and we all need to find a way to dress accordingly! Functional clothes that will keep you toasty warm are a must, but fashionable pieces shouldn’t be compromised! That’s where our featured brand of this Style Guide comes in… Woolies Quality Clothier! INTERVIEW WITH ALISHA KURTZ, BY MACKENZIE KIMBRO
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lisha Kurtz is the owner of Woolies Quality Clothier, based in Steamboat Springs, Colorado. She’s also a mother and wife, a horsewoman and a sweet gal who holds the western way of life near and dear to her heart. Because of all of that, I interviewed Alisha for one of my blog posts in a series I call “Grit & Glam Inspired,” a collection of posts all about women who are fiercely unique, know how to work hard and look
good doing it, and have built amazing brands. Here’s a look at what she had to say when asked a few questions about her brand and the finer details of what Woolies is known for… AK: Woolies Quality Clothier is simply an embodiment of the lifestyle I chose to love and live. Over the years that I have owned Woolies, I noticed a major gap in the marketplace when it came to Western fashion that was both functional
and fashionable. As a woman who, at the time, spent my weekdays in the corporate world and her weekends and evenings helping my husband on the ranch &/or showing horses, I was on the hunt for fashions that were versatile enough to fit all the hats I wore. MK: If you would like folks to know one major thing about your business, what would that be? AK: Woolies is a one-woman show with big dreams. Every order that comes through still feels like the first. I personally fulfill and ship every order, often with the help of my sweet little daughter, and I love every minute of what I get to do. I love making all women feel beautiful, confident, and able in the clothing they chose. When you shop at Woolies, you are supporting a dream and a family of agriculture. MK: What have been some of your bestsellers or your personal favorites?
Telluride Denim PG. 12 :: FALL 2019
AK: Year after year, our best seller continues to be the Telluride dress, which also happens to be one of my personal favorites. I think it continues to hold that title for good reason: denim and embroidery are never wrong, especially as a dress/duster. Each fall, the Telluride gets an updated look featuring embroidery in the current season’s palette. And let me tell you, it’s almost unheard of to get this much embroidery for less than $100. For Winter, our wool ponchos, wraps and jackets are always a hit. We started carrying these three years ago, and every year our customers love them. My favorite thing about them is they are not only USA made, but they are made five minutes from my parent’s home where I grew up. Talk about keeping it local!
