Tangle
sustainability
‘Leads’ by Example
The innovative new brand creates dog accessories from recycled fishing nets Images supplied by Tangle
L
aunched in 2022 by Sam Cartwright and Xavier Warburton, Tangle is a premium, sustainable dog brand on a mission to raise awareness around the issue of ghost nets being dumped in our oceans. Both lifelong dog lovers, Sam and Xavier first met whilst working with different startups in central London and bonded over their joint passion for sustainability and a desire to make a tangible difference in the world. The idea for Tangle was born out of their shock at the impact ghost nets had on ocean life combined with the realisation that approaching the problem sustainably with the help of man’s best friend was a great way to also raise awareness. With a mission to make a real difference to global ocean life preservation, Tangle’s range of premium dog accessories made from recycled fishing nets, prevents these nets from entering the marine ecosystem. Every Tangle product sold also supports Ghost Fishing UK, a charity dedicated to removing abandoned, lost, and discarded fishing gear from UK waters. Nearly half the plastic in the ocean comes from ghost fishing nets which is why Sam and Xavier, started the business – to
36
Westies & Besties - May 2023
counteract the ghost net problem in an innovative way, repurposing old fishing nets into long-lasting dog products for environment conscious dog owners. Tangle Co-founder Xavier Warburton explains: “For 2023, we’re on track to stop 526 tennis courts worth (137,800 sqm) of fishing nets becoming ghost nets. We’re all aware of the impact of plastic bottles and straws, but in reality, ghost nets make up nearly half of all ocean plastics and they’re far more deadly. By creating our beautifully made dog products from recycled nets, we’re helping animal lovers save the oceans without compromising on quality, function, or design.” The Tangle Dog Lead has all the benefits of a fishing net, newly recycled with a strong 4ft dog lead, it’s conveniently lightweight, waterproof, non-stink, strong and chewproof. Each product features a padded cork handle, easy carry clip and safe and secure fastening. Available in two sizes 10mm and 12mm depending on the size of your dog. £39 including P&P. For more information visit: www.tanglemission.com
